Category: Education

Entrepreneurship

What is Entrepreneurship?


Entrepreneurship is an activity which is done by a person to bring out the social change in the world, by innovative technologies, services, products, etc.

In a more formal definition, Entrepreneurship is the activity of setting up a business or businesses, taking on financial risk in the hope of profit.

Hence, entrepreneurship is an act by which a person became independent and lives a life on his/her terms and conditions. Entrepreneurship is about being your boss.

Who is an Entrepreneur?

An entrepreneur is a person who brings about changes for the betterment of society.

An entrepreneur is someone who sees the world from a different angle. An entrepreneur is a risk-bearer, organizer, and innovator.

Entrepreneur as a risk-bearer–

As a risk-bearer, an entrepreneur is the one who buys certain factors of production changes them into a product and sells them at uncertain prices in the future. There is uncertainty about the prices, which is not an ordinary risk that can be insured therefore the entrepreneur is a risk-bearer.

Entrepreneur as an organizer-

As an organizer entrepreneur combines the labor, land, capital other resources to make a product. After selling this product in the market and subtracting all the receipts which remained is the profit.

Entrepreneur as an innovator–

As an innovator entrepreneur is the one who introduces a product, a service or a technology in the existing one to improve the lives of the people.

Example of Entrepreneurs–


Every entrepreneur has a different vision to see the world to find out the best opportunity for them as well as for the improvement of society.

Many successful entrepreneurs influence the world in different ways because as every individual is different, every entrepreneur is different.

Steve Jobs will always be the most famous and successful entrepreneur in the world. He formed an apple computer company. Jobs’ inventions have been a boon in technology. He passed away with a net worth of over $8.3 billion.

Oprah Winfrey is one of the most successful lady entrepreneurs in the world. She is the richest African-American woman. Despite having a past full of thorns she never gave up in life. Now she owns a cable network company named OWN meaning Oprah Winfrey Network. She acquired the name “queen of all media”. She is the only multi-billionaire in American history possessing a net worth of 2.9 dollars.

Elon Musk, who doesn’t know about him. He is one of the most influential South African born American. He launched his first company Zip2 Corporation, in 1995 with his brother, Kimbal Musk and X.com in 1999 which later became PayPal.
In 2002, he founded SpaceX which is a huge success.

These are some of the examples of the most influential entrepreneurs, who are trying to bring a revolution into the world.

Traits of the entrepreneurship–

• Creative thinking– creativity is an important characteristic of an entrepreneur. A creative mind thinks about new ideas. Instead of blaming the situation, they find a solution to a particular problem. They have amazing imagination power. They think that every product, service has a scope of improvement.

• Embrace changes– successful entrepreneurs are very flexible about the changes. They are always ready for the changes and take the advantages out of the situations.

• Hard work vs smart work– Entrepreneurs know when to work hard and when to work smart. They know that neither of the two can substitute each other.

• Use money wisely– Money management skills of the entrepreneurs should be very good. They should know where, when, how much to invest.

• Vision – successful entrepreneurs know everything about their business- why the organization exists, how a product or a service will bring a difference to the existing one, in which market is to be launched.

• Maintain the consistency– successful entrepreneurs are always consistent with their work. They know that success can’t be achieved overnight. They should not give up on the tough situations.
There is a famous saying by an entrepreneur –
“Tough times never last, but tough people do.”- Robert H. Schuller.

“Time Crystals – New Form Of Matter”

Space theories and phenomena have challenged human’s understanding about it every time with new observations and experiments. We have been trying to understand different kinds of constituents present around us irrespective of their presence on our surface or outside our planet. New findings with the increasing research and ideas have led to solving a number of theories which earlier were just meant to be theoretical until practically proved. Just long as our knowledge about space is increasing through our frequent visits to space, it is increasing our complexities with new discoveries . One of these experiments which was earlier believed to be just a theory with little physical significance was the discovery of “Time Crystals”. The idea of the time crystal came a few years ago in 2012 came by the scientists, discovering a new state of matter which truly exists. The interesting fact about these particles is their properties which differentiated in their atomic structure repeats themselves in space and time. 

But the initial question is “What are these time crystals?” To understand this we would start by understanding actually these crystals are. Crystals are solid particles having constituents like atoms, molecules and other charged molecules are present in well defined order, which thus forms chain and forms the base for the next later. The layering up of these small molecules continues and thus follow up a specified pattern which reflects back the light and we do see it. These patterns of molecules follow a specified pattern in space and do not get affected by time. This means that if we see a normal crystal particle, it would remain the same as it is for years, until we or any other forces destroy it. Time crystals have some different properties. This means that the particles do follow the same pattern in space but also follow up with time and that these particles do not have fixed shape and size. These are most commonly known as now equilibrium matter because of their inability to come to rest once they come in motion. 

The basic difference between a normal crystal or any other matter particle and time crystal can be understood with an example. Consider crystal particles to be big enough to see, so if we apply force on one particle of the crystals, it would get transferred to the next particle and so on in the pattern they are arranged, until it get finally absorbed, since energy is lost in this process in transferring from one molecule or particle to other. But time crystal or non equilibrium matter are attached in repeated pattern. These present quantum entangled patterns, and as soon as energy reaches the entangled atom,, the next pair gets information before it’s gonna be transferred to , which means it starts moving before the energy reaches it, thus leading to cause motion in all the atoms or particles. This could be considered as an infinite motion or movement since no energy is getting lost.l and are not able to achieve equilibrium. It could be related to a perpetual motion machine which could work without an energy source forever, but which is impossible. So there were various doubts in this theory and thus it was just considered to be theoretically only. 

“But it has been found that time crystals do exist through different experiments done by scientists. And could be beneficial for future use.Right and better use of time crystals haven’t been found yet, but it’s sure that these particles are surely changing our research and opening new phases to space research and understanding about universe”. 

 

I Know Why The Caged Bird Sings

“I know why the caged bird sings” or “Caged Bird” is a poem about social disparity and injustice. Maya Angelou uses the metaphor of birds to represent her contemporary society wherein discrimination was widely prevalent. The African-American community was marginalised by the White Americans. She juxtaposes between the bird in captivity and the free bird soaring and claiming the sky. The free bird is free to do whatever it wants and soars in the free sky while the caged bird can only imagine doing so.

A free bird leaps
on the back of the wind  
and floats downstream  
till the current ends
and dips his wing
in the orange sun rays
and dares to claim the sky.

The free bird soars the sky with the wind on its back to help it along and floats downstream till the current ends. This shows that it can traverse any amount of distance without any restriction. It is free to dip his sings in the orange rays of the sun and claim that the sky is his own.

But a bird that stalks
down his narrow cage
can seldom see through
his bars of rage
his wings are clipped and  
his feet are tied
so he opens his throat to sing.

In contrast, the caged bird lies helpless, ignored and desperate. He stalks down his narrow cage which suggests that in contrast to the bountiful endless sky, the caged bird is suffocating for lack of space. The clear disparity and duality of freedom are explicit in the first two stanzas. The caged bird can hardly and seldom see through the bars of his cage. There isn’t much to see when one is caged and the lack of freedom fills him with rage at the injustice. The bars of rage can also be a metaphor of the social discrimination where the Afro-Americans were treated with contempt and disgust and they moulded the cage with hatred in their hearts and rage. The caged bird’s wings are clipped and his feet are tied, suggestive of the inhumanity and actions which go against nature. Bereft of flight and the ability to walk, the caged bird is only left with the option to sing.

The caged bird sings  
with a fearful trill  
of things unknown  
but longed for still  
and his tune is heard  
on the distant hill  
for the caged bird  
sings of freedom.

The caged bird is even afraid to sing. The lack of freedom and fear of punishment has left it scarred and it sings feebly and fearfully of things unknown. The bird sings of the things that he wanted to see but was unable to. The song and the tune of the caged bird are heard at a distance on the hill. The song manages to traverse and travel to the distant hill because the bird cries and sings of freedom that he was being unable to attain.

The free bird thinks of another breeze
and the trade winds soft through the sighing trees
and the fat worms waiting on a dawn bright lawn
and he names the sky his own

The free bird thinks of another breeze, another place where it could visit. The free bird thinks of the trade winds blowing through the trees and the fat worms that it could enjoy on a dawn bright lawn. The free birds name the sky his own as he is free to do whatever it wants and thus thinks of himself as the master of the sky.

But a caged bird stands on the grave of dreams  
his shadow shouts on a nightmare scream  
his wings are clipped and his feet are tied  
so he opens his throat to sing.

The caged bird, however, doesn’t have the freedom to think of the “trade winds” and the worms on a “dawn bright lawn” because his dreams have been snatched away. The bird has been caged, his power of flight has been snatched away and his feet have been tied. The bird is a prisoner and thus his dreams are good as dead in a grave. Through the repetition of the line, “his wings are clipped and his feet are tied” in the fourth stanza, Maya Angelou stresses the lack of freedom of the caged bird. Maya Angelou through the metaphor of the caged bird tells us that the Afro-Americans didn’t have much of a choice than to be mere prisoners in the hands of the cruel discriminatory White Americans.

The caged bird sings  
with a fearful trill  
of things unknown  
but longed for still  
and his tune is heard  
on the distant hill  
for the caged bird  
sings of freedom.

The refrain (3rd and 6th stanza) highlights the bird’s determination to keep singing despite the adverse circumstances. This poem can be a representation of the poet’s own cry and expression of freedom. Maya Angelou can well be regarded as the caged bird in the poem. Through the use of the metaphor, the poem compares caged birds to the African Americans fighting for equality during the civil rights movement.





Leadership Approach

Leadership is a skill of leading a particular group or an organization. It is an ability of an individual to lead or guide any group or teams. Not everyone could have a good leadership quality in them. An individual have to be well knowledge about everything, they have to be prepared of every time or for every consequences. They need to be positive so that any kind of negativity can be controlled. A leader is an individual who take the responsibility of the group or team.

Leadership is not an attractive personality that can just as well be a glib tongue. It is not a skill of influencing people but to motivate them. Also not a quality of making friends. It means lifting a person’s vision to high sights. Leader is one who raises a person’s performance to a higher standards. Else it is a building of a personality beyond its normal limitation. A person can have a leadership quality when they have the integrity comes from the mindset of adding value to people personal development. By empowering them to the high standards of who they are by their own unique talents and making them realize their worth. It is a skill which guide people in becoming their fullest expression of who they are and this make a leadership quality to the true success. A leader has to take tough decisions and sometimes have to stand alone with confidence. It also needs a compassion to listen to the needs of others. A leader should motivate people or encourage them or educate them so that this attitude further helps more people. A leader should be strong but not rude, a kind person but not a week person, a thoughtful person but not a lazy person, be humble, proud but not timid and arrogant.

A true leadership qualities needs to be knowledgeable and experienced. Other than this if a person wants to be a leader then he or she should have below qualities in them:

  1. Making their team focus on listening
  2. A good decision maker
  3. Good communication skills
  4. A positive attitude
  5. Should know how to control drastic situations
  6. Inspires people
  7. Challenges every process
  8. Determined
  9. Fair and Open-Minded
  10. Realistic
  11. Honest and Trustworthy
  12. Ethical and Principled
  13. Hardworking
  14. Courageous
  15. Passionate

However, a leadership skill is to be needed in this business and commerce world. It is needed to make people confident and to realize them their worth. Great leaders are not set for being great. They becomes great when they empowers others. They are the dealer in hope. A leadership quality cannot be easily developed by anyone. They need to be positive first before making others to be positive. Hence a good leader is the person who makes their group or team confident and successful.

“A leader’s job is not to do the work for others, its to help others figure out how to do it themselves.”– By: Simon Sinek

STUDENTS: MAKE USE OF LOCKDOWN

“Stay Productive Stay Positive”

Covid-19 situation has turned the lives of students into home stay or quarantine. These are the most challenging times that we are living in. The spike in cases of corona has shut educational institutions to practice social distancing and stay indoors.

“Make this pandemic time productive for yourself”

However, this free time is precious for gaining many valuable activities which we do not get in normal days. Most of us must have tired of watching movies, shows etc. But there are plenty of things more than that-

  • Start a reading challenge- If you want to be a good writer or want to enhance your comprehension skills, do start reading articles, stories or whatever you like.
  • Learn a new language- Try to learn a new language of your internet which could help you to freely communicate with the people of that area.
  • Aim a fitness challenge- This is the time you can spend on your body. Do challenge to get regular habit of Yoga.
  • Create a collage- We have a collection of so many photos of childhood, events. This is the time to organize them in diaries, make collage. Remembering the good times will relieve any stress and anxiety.
  • Watch documentaries- Well we spend a lot of time on TV. You can expand your knowledge by watching documentaries on varying topics such as politics, famous heroes, etc.
  • Participate in webinars – Various types of webinars on social issues,skills- based are conducting in this pandemic time, do participate and express your views over the topics.
  • Play indoor-outdoor games- On regular basis, most of us do not get time for playing games. At this time, we can spend it on games which will also help for health of oneself.
  • Work on your hobbies-Spend time on your hobbies which we do not get in busy schedule.
  • Online Courses- There are various online courses to enhance your skills during lockdown. You can get guidance sitting at home for which you want.
  • Communicate with old friends- We are social beings we need to talk to people. In the time social media, try to interact with old friends and share your feelings, remember past memories.
  • Organize your notes- Students preparing for competitive exams, this is the high time for organizing notes and lecture notes.
  • Work for internships- Work from home internships are prevailing in this time. You can apply and work to shape your skills.
  • Learn to cook- Taking this time to learn how to cook will save you future expenditure, keep you healthy and even make you less homesick when you are in hostel.

All these things will engage your mind and will keep away from negative thoughts and feelings.Always try to innovate so to learn more and more new things. I hope you would have learnt so much from this article. Try it……

Ambulance Dada

Meet Karimul Haque as known as Ambulance Dada, he is a tea garden worker in Jalpaiguri, West Bengal who ferries the ill, the poor, and the fragile to the district hospital on his bike. He turned down his bike to an ambulance. He and his bike is the lifeline for 20 villages in and around Dhalabari. This part of Bengal, known as Dooars and dominated by small tea growers, daily wagers and peasants, has mobile networks but lacks concrete roads and basic healthcare facilities.

In 1995 when he was unable to save her mother’s life due to lack of medical facility, he wasn’t found an ambulance to take her mother to the hospital, after this incident, he took an oath to himself that he, not let anyone else die due to insufficient ambulance coverage ,Haque’s motorbike ambulance plan came to him when one of his colleagues collapsed on the field. Since a regular ambulance could not reach him in time, Haque tied him to his back and made him ride pillion to the nearest hospital. His co-worker recovered from the illness, inspiring Haque to continue with this approach.

Since 1998 he providing motorcycle ambulance service around 20 villages Dhalabari, in Doar’s belt, where electricity service roads condition not well, nearest hospital 45 kilometers away. besides the ambulance service, he provides basic first-aid, medicine to the villagers. He spent most of his income on this medical service.

On 2017  he has received the Padma Shri award for his work supporting the villagers in and around Dhalabari by bringing sick people to hospital in his motorcycle ambulance.

Karimul Haque received Padmashri from the president Pranab Mukherjee 2017

Karimul Haque is the real-life hero after I read about this man I get an amazing motivation, we approx most of the time think about ourselves what we do after graduation, about our bank balance, we always think what we haven’t, People like Karimul teach us it’s not necessary to have all the things we want for our life, it’s important to have the courage and desire to do the thing.

DIGITALIZATION-A CHANGE

Companies are turning to digital marketing to survive covid-19

Today every single companies is going through many drastic changes doesn’t only have changed their way of meeting with other firms and other business activities. Due to which many companies has changed their marketing strategies to cope through this difficult times. Many companies are facing difficulty to get rid of this situation due to lot of chaos and problem that are going throughout the country but if they aren’t going to adapt this situation then it is going to be very difficult for the survival of their company in the future.
Many forward-thinking company managers has already adapt the method of digital marketing, which is changing the way of meeting, like sealing the deals in the end with a hug or hand shake and sealing workforces at the remote area.
Impact of covid-29 on businesses
If we talk about the impact of covid-19 on companies than there might be a less number of companies which are not affected by the pandemic but the major or drastic effects is faced by the companies with smaller start-ups because these companies didn’t have any idea about any kind of disease that might got viral and neither did they have any kind of reserve for future so that they can stay in their line. This small start-up like spa, saloon, beauty parlour etc have such a high revenue loss which is not going to be fulfilled in next few years, this is the time for them to try new things and stand up their business.
Now from a small to a large business everyone is going to change their way of dealing or reaching the guest. Already this century is totally dependent upon social media that is what now the companies must adopt by reaching the guest through this social sites.
How to shift a business online
Before the covid-19 every single person in the town knows which local business man sold the best clothes, handcrafted essential in the town but now no one knows which are still in that business or might have closed it due to pandemic.
To show them that they are still there they must take the help of digitalization by speaking or attracting their customer through social media, it can be either through the websites or the other media like Instagram, facebook and give a restart to their business and give them a kick-up.
Speaking to the customer
The foremost needs of the companies are to create a connection between the customer and their business to maintain the flow of your business:-
Send a corona virus mail: – Firstly inform the customer that how your business have changed due to pandemic via email to aware them from the product delivery that might be affected by COVID-19.
Make an announcement on social media:- You must attract the customer by doing a public post on instagram or on facebook so that other people also get connected through who are not known to it.

Getting started with SEO marketing: – Due to pandemic not people have different way of looking among the malls and shopping centre. Whereas now SEO has taken its place, it has got a strong hand with some brands from January to march 2020.
How to build a high impact on SEO strategy during covid-19:-
Publishing content designed to build trust:- People have changed the way of living by adopting self-isolation, social distancing. This promise must be done by following these steps so as to reassure them.
Proactively managing the corporate web presence:- To have the stand-up again in the firm, for that the company must manage their social platform to attract more customer and build their trust upon them.

Content marketing:- This is the only way companies can attract more people to know about their business because this method is also in work today and helpful in attract the target audience, either its is through blogs, videos or other content. So that people can have trust on the brand they must update their info daily.

Shifting daily operations online:- There are many few companies that take out changes in their operation daily but thanks to the modern technology like zoom, Skype and whereby which are helping many companies today to take out anywhere or at anytime with the proper functioning of their business

These are not only helping the other but also helping their own staff by building their staff skill, because these classes are highly affordable and help their member to build a bright future for their team

What’s in it for your business:- Everyone is effected by covid-19, its not the time to sit back and think everything is over in spite this is the time to take the advantage of the situation and spread up your business. When the pandemic is over no firm will directly going to interact with their customer, that is they all are going to be digital and adopt new methods to maintain the flow of their work.

Likewise many websites that are fully optimized and organized are helping the people in the health emergency crisis that is what digitalization going to help people in future.

Lead people with what they want.

This is the era of digitalization where everything works on the digital platform in this Social media marketing has gained immense importance in the last few years which has totally changed the working of the companies.Social media marketing is the use of social media platforms and website to promote a product or service.Social media platforms are build in such a way that they can track the progress, success, and engagement of advertisements campaigns.Companies address a range of stakeholders through social media marketing, including current and potential customers, journalist,bloggers and the general public.It is a powerful way of buisness to engage with the customers.It is form of internet marketing that involves creating and sharing content on social media platforms which creates a ‘Buzz’ among the people.It includes activities like posting text and images updates , videos and other content that drives customer engagement.Their are various platforms now a days through which we can do the marketing of product ie Facebook, YouTube, Pinterest, Instagram, Twitter, LinkedIn etc.Social media marketing helps in attaining number of marketing goals such as increase website traffic through Search engine optimisation, it increases brand awareness,it improves communication and interaction with audience’s by taking feedback.Someone has rightly quoted “If content is a king, then conversion is queen”.

Men Have Failed Let Women Take Over!❓

According to rabindranath Tagore “Women is god’s best creation”.she adds beauty, grace and charm to every aspect of life. Sadly enough, she has been neglected and her virtues glossed over by the predominant male society. Prejudice against women occupying positions of leadership are fast disappearing and their traditional role of gender objects are being rejected. The male dominated milieu whether social or political, is no longer gratifying. It is plagued with bloodshed, vengeance, envy and immorality. Communalism, fundamentalism violence and tensions have made peace and harmony with the things of the past. The world is permeated by chaos today. Only the benign and elevating presence of women on the top can bring in semblance of order in the present situation. Emotional, Afficianate, caring and yet firm, a woman is the perennial source of inspiration for man, in his Odyssey of life. She can definitely free the present world of its ugliness. Women like golda mir, indira Gandhi, Margaret Thatcher and others like them have left a permanent imprint on the history of the present and the last century. In the past, women like joan of arc and lakshmi bai have proved the strength of their convictions. They are no longer frail and untrustworthy and have risen far above from the drudgery. Today’s empowered women remind me of Lord Byron, who onces said “there is a tide in the affairs of women God knows nowhere”! That takes off point has been reached now, the point where they should express and assert their identity and actively be allowed to participate in all sphere . Once this is done the world will certainly be a better place to live in.

🌲The wishing tree 🌲

A lone traveler was passing through a desert on a hot day. He was tired, feeling thirsty and hungry too.At least, he needed a shady spot to rest for a while. A big leafy tree came into view at some distance away. He felt glad and said to himself, “Had I water to drink, now.” Yes, he found a tumbler full of cold water on the ground right in front of him. He sat down there and started sipping the water. Then, he wished “Had I something to eat, right here.” Immediately, a variety of dishes appeared before him. He was under the shade of Kalpa – Vriksha – a magical tree. That was the wishing tree.Whoever was under it would have whatever he wished for! The traveler enjoyed the delicious food. He felt drowsy. He wished for a nice bedstead. It was granted. He stretched himself comfortably on the soft mattress. His legs ached, as he had walked a long distance. He hoped that someone would massage his feet. Yes, a young lady appeared near his feel. She started massaging his feet and legs. He soon fell asleep. After a long time he woke up.The lady was still sitting beside him. He now started thinking differently. “How can things happen like this? Can I have things, I wished for, by merely asking for them?” Is it some kind of a trick played by a magical demon” he doubted. Oh, a true demon appeared in place of the nice lady! The demon was laughing mischievously at him. The traveler said to himself, “Is he going to eat me up?” Within no time the demon started leaping at him, with his mouth wide open. The frightened traveler took to his heels and ran away.He ran and ran for long. When he looked back there was no demon. “What is all this? Did things really happen? Or was it all mere a dream?” the traveler started wondering. “Perhaps, almighty grants what one has in mind.” He resumed his journey.