Tag Archives: digital marketing

Why Digital Strategy is the Secret to Small Businesses Success

Digitization is no longer a myth. All businesses are operating online particularly in the post-Covid-19 era. With virtualization becoming the real-deal, competition is hitting hard. The online space offer a neutral ground for all businesses to compete regardless of their sizes. Every entrepreneur understands this reality.

Many small businesses have some form of digitization. You will come across their social media pages, websites, and channels. However, a large percentage does not have a digital strategy. Your business might also be following suit. You believe that being online is all you need.

While it’s necessary, reliable digital strategy consultants will tell you that you are on the way to failing if you lack a digital marketing plan. Here is why a digital strategy is your small business’s success mantra:

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It creates focus and direction for your venture

Success means different to many business. However, one thing is common: the achievement of the desired goals. You will realize success if you know what you are seeking to achieve and define it clearly. This aspect enables you to focus your energy on that goal until you achieve it.

A digital strategy delivers direction and focus for any business. You will know where you are going with your online marketing pursuits. It helps your small business pick the right marketing tools that will hasten the realization of the target goals. Also, you can use it to assess whether you are on the right direction. This way, you can be sure of success.

Defines your online value proposition

How can customers or target audience differentiate your venture form other players in your niche? Being unique is the secret of success and it does not change in the digital space. With every venture existing on the virtual space, it is becoming hard to become noticeable. You will struggle to get clicks and leads online.

The good news is that you can resolve this challenge through having a digital strategy. A strategy helps you to define your online value proposition. You can easily determine how you want online audience to perceive your small business. It enables you to create a unique identity that differentiates your brand with those of your competitors.

With this, you will attract clicks and leads and guarantee success. So, having a digital strategy is crucial when being noticeable is a challenge. 

Presents the key performance indicators (KPI)

You cannot know whether you are taking the right or wrong strides unless you have a way to measure your performance. The aspect is not different in the digital space. You will need to assess your online efforts and campaigns performance.

However, many small businesses lack KPIs for their online marketing. They do not assess how their brands are performing.  They believe they are on the right track since they are driving some sales and leads in their online stores.

If you are in the above group, you are on the track to failure. A digital strategy offers tenets for assessing your brand performance online. You can know which platforms are doing better and ones lagging behind. Also, you will see the result of every action. This means that you will have a mantra for continuous improvements and assessment of your online efforts.

Harness marketing budget planning

Marketing is the heart of business success. But it is not a free affair. You will need to spend money on marketing campaigns and programs. Despite big marketing budgets, your efforts might not be paying as expected. Money is not the only thing required in marketing. You need to have right personnel and systems that can deliver results.

This aspect is important in the online space. Your marketing efforts determines your returns. A digital strategy helps you to understand what you need to achieve certain business goals. You will know the skills and experience required. You will have a clear idea of the tools and platforms to utilize. With this information, you can easily budget for your marketing programs efficiently.   

You can assess your ROI

When you invest you money, you expect it to offer a great return. This applies to the digital marketing programs. You want to get a coin or two for every coin you spend on marketing your venture. But you can only determine whether this is the case if you can measure your return on investment.

A good digital strategy presents you with opportunities to assess ROI for each effort. For instance, you can tell how many sales and leads a Facebook ad campaign brought to your business. It will help you determine where your sales are coming from. This way, you can make informed decisions that will move your business to the next level. 

In a word, having a digital strategy can make a difference for your business. You will outperform even the big players in your industry and niche. So, consider crafting one and involve experts if success is your main objective as a small business owner. 


5 Ways to Continuously Attract New Audiences on Instagram

Now, more people use Instagram than Facebook or Snapchat combined. People of a younger age are attracted to Instagram’s stories feature, while others like the ability to post long-form material that gives a clear picture of their identity and the goals they have for the future of the platform.

In this post, we will share 5 ways that you can use right now to continuously attract more users to follow your account on Instagram. Of course, you can buy Instagram followers if you want to quick growth. But if you are looking for organic ways, you can not miss out on the following content.

Posting Regularly and Consistently

Even if you just update once or twice a week, you should maintain a consistent posting schedule. Decide on a time when you’ll have lots of possibilities to interact with your listeners and share your thoughts. Make every effort to publish on the days that you have set out for this purpose. As a consequence, you may notice a decrease in the number of interactions from your followers. You may lose a big number of followers as a consequence of not posting on certain days. When aiming to develop your Instagram following, the most essential thing to remember is to be consistent with the number of times you post each day.

The frequency with which you publish on Instagram has a direct impact on your ability to get more followers. If you publish on Instagram on a regular basis, you will get more free likes and engagements. As a consequence of your increased exposure on the internet, you will attract a greater number of supporters. Because of this, you will earn more followers, and your company will stay at the forefront of people that come across your page. It’s an excellent question.

It is recommended that you post three to five times every day if you want to fast grow your following. If you start with five posts per day, you should be able to keep up with your blogging schedule. Instead of limiting the number of postings, it is preferable to increase their quantity. If you limit the frequency of your posts in order to minimize interactions, you may lose some of your followers. If you find yourself running out of ideas, consider uploading user-generated material. The number of Instagram users that visit your account will increase if you submit an Instagram story at least once every day.

Add Right Hashtags

Not only can you follow other users on Instagram, but you can also follow hashtags. Identify the most popular hashtags that you will be tweeting about often. People who use hashtags to publish photos should be followed by liking their posts as well as following others who do the same. The more people see your material, the more likely they are to follow you back and become involved.

You must use the proper hashtags in order to increase your Instagram account’s organic reach. Use a combination of well-known and less well-known hashtags to make your post look more relevant to Instagram’s algorithm. The more likes you get from this, the better. Getting a lot of likes in the initial few hours after publishing an image is key. Increasing the number of views and likes on your post will benefit you much.

To obtain free Instagram likes in the initial few hours, you need to upload the appropriate material at the right moment. This means that you must also have a following, which will assist you to obtain a boost when you publish an image.

Cross-Promote Your Account

It is completely fine to brag about one’s talents and achievements. Promote your newest updates by using Instagram to cross-promote your content. If you have a website or blog, you should put a follow link to Instagram on it, and you should consider incorporating Instagram galleries in some of your blog posts as well. Instagram allows you to build galleries that are exclusive to your account, or you can use a hashtag to create galleries that are more broadly relevant to your account.

To say nothing of the fact that begging for help is acceptable. Email your contacts, asking who else is on Instagram and suggesting a reciprocal following arrangement, or remind your friends and followers on social media platforms like Facebook and Twitter that you have an Instagram account that you’d want them to follow you on. It is remarkable how much reaction can be elicited by a simple inquiry, particularly from individuals who are acquainted with your body of work.

Ask Questions and Get Feedback

Getting attention is one of the primary motivations for using social media. So many individuals use Instagram and other photo-sharing apps as a way to share their unique perspectives and perspectives on the world. They want to be recognized and heard by others is at the heart of this drive to stand out.

Paying attention and giving other people the room to express themselves is critical when attempting to establish a fan base. It’s a good idea to engage your readers by posing questions and asking for input in the post’s captions. There is a chance that you’ll come up with something helpful or novel as a consequence.

Collaborate With Others

Collaborating with well-known companies or influencers will grow your Instagram following quickly and effectively. Once again, it’s time for some friendly competition. For the chance to win a gift, you need to be a follower of the other Instagram accounts of the fashion and lifestyle influencers. Everyone who took part will be watching their feed and the posts of the influencers they’ve followed in the coming days. After then, they’re dedicated for the rest of their life as a follower. Couldn’t you see how easy this was, couldn’t you?

Collaborating with others is an excellent strategy to get more Instagram followers free. An effective way to catch up to opponents is to overtake their pages one by one. It is common for celebrities to take over an Instagram account in order to promote their work, much as a performer may take over an awards show’s page in order to promote their performances. This will encourage people to visit your page in order to check what your favorite artist or influencer is up to, and they’ll be more inclined to browse through the remainder of your material.

It’s possible to cooperate without making music by appearing in each other’s movies and photographs. In exchange for the marketing of their clothes, stores regularly work with fashion influencers to promote each other’s brands. Many fashion businesses use photo sessions and small trips to advertise new collections or new arrivals. You’ll be able to reach out to a wider audience since all of your followers will have been included in the photo.


Starting from a company’s inception, a strong content ensures a very strong growth. From being easily found on the web to developing as a brand, it is the content that holds your hand. But why is it the content and not anything else?

A company as a whole does not have a human face. Since the shift of media to digital platforms you have to communicate with your audience virtually, and well -structured write-up is the only icebreaker.

That being said, a write up needs to engage the reader and leave a scrumptious taste on their mind. A bland write-up shall not surprise you with little or no response.

There are many reasons why a strong content is very important throughout a brand’s journey. Here are some—

  • Makes an impression and builds trust

A good content equates to a good personality. You need to be cautious about what you delivered to your readers.

The kind of write-up you present to your audience leaves a similar mark of impression on their mind. 

A well organised and errorless 

presentation of words is a boldface impression of your company on which the audience decides to trust you or not. 

  • Ensures your position

You can create content that is not professionally skilled, but it shall limit your stint in the market sooner or later.

Quality content can never take a backseat or the company’s drive is not likely to be very smooth. 

  • Fulfills a company’s commitments

A brand has a vision and seeks to deliver it through words on its website and thus it is the responsibility of the content to fulfill the company’s commitment to the audience.     

  • A major driving force in marketing and growth

A well-written article or blog includes keywords that put you up on the rung of SERPs.

Once you are good with the SEO and SERPs,  you do not need to pay for being found on the web through advertisements. The audience comes naturally through their web searches.      

When you are serving something, you need to ensure that it is good. The same goes for content. The internet algorithm makes it one of the prime factors that decide your growth in the market. So yeah, it’s the content that makes you or breaks you.

Reach out to me on instagram @ekanika_shah


COVID-19 pandemic is a Humongous problem for companies everywhere, and it’s practically impossible to ignore the issue – it has changed the way business is executed everywhere.

Many owners and work managers are failing to shift the regular marketing strategies to a digital marketing (The new normal)

They are overlooking the situation because perhaps they have hope that some sudden turn of events towards normalcy will occur in the times of chaos. 

 Whatever may be the cause but this inability to adapt will cause grave concerns to the economic survival of the company.

Whereas, many organizations that have shown great adaptability by appointing digital marketing.

·       The impact – COVID: 19 on Businesses

There is no business which lies unaffected by the pandemic, worst sufferers are startups that do not have the capital or reserves to keep the struggle on and companies that relied completely on physical interactions, like salons, clothing stores, and yoga studios.

Accustomed to growth incitation by customer referrals and their awesome service reputations, they have experienced a very high revenue loss that their impulse reaction has been to cut marketing costs rather than exploring new and more effective options.

In turn, this unaccustomed reaction has had a detrimental ‘trickle’ effect on larger B2B companies work as providers to these smaller businesses.

Every business, be it your neighborhood departmental store or an enormous multinational firm, can benefit from digital marketing. Customers still need the products and services as much as ever—what these companies need to do is change the way they reach their target audiences. Even if a small enterprise doesn’t have an online page or portal (one in four do not have), it’s not very late to join in the businesses that are thriving online.

  1. Coming to – HOW TO?

It’s time for the affected businesses to make the transition from a fortress store to a digital provider by contacting their customers, reviving unused online assets like websites and social media profiles, and pedaling full speed ahead.


Contacting customers

The first step is to commence a dialogue between business and customers and carrying it forward. For companies that never collected email addresses, created a database, or engaged on a regular basis to their followers, it’s time now to do so.

Announce COVID-19 changes in an existing newsletter. 

Companies with an existing newsletter can convey to its subscribers about any corona virus-related changes in the next edition. Send out a newsletter to let your customers know how your business is reacting to the pandemic 

Boosting the company website Sorting businesses with SEO marketing

Coronavirus is changing the way that consumers shop. Approximately 47% of shoppers have stated that they are avoiding malls and shopping centers.

On the contrary note, SEO is undergoing a strong rise, with many brands reporting a significant hike in their organic search visibility from January to March 2020. 

It is evident it’s time to invest in, not to cut back on, SEO. It is one of the most cost-effective digital marketing strategies, it’s also delivering results.


Shifting daily operations online

There are very few organizations that cannot make the transition of their daily operations. Credit to video conferencing applications like Zoom, Skype, and many other executives and managers can communicate and impart instructions to staff and hold client meetings from anywhere. 

· Sales teams can take orders and reservations and provide services to customers via email, chat, or video. They no longer have to commute; they can even start work early leaving customers with longer support hours.

· Services that were previously delivered in person are surprisingly amenable to video presentations. Clients can pay online and receive a video link to live sessions.

Staff education also plays an important role in a successful transition—and this is time to enhance your team’s skills?

Online courses are highly cost-efficient, and teams can learn new skills that enable them to support each other whenever one department is down or facing issues. Courses on digital marketing are available on how it works and how to make the most out of all the opportunities.

·       The biggest question-What are my business benefits?

Many businesses are cutting costs on their marketing efforts due to COVID-19, but what they should really be doing is grabbing advantage of the new opportunities that are rising.

This emphasis on digital marketing is not something that they’ll want to slow down on once the lockdown ends. Online shopping is going to stop no-time soon, and most companies will find those web-based interactions to be convenient than in-person meetings.

Stores will reopen but alongside newly adopted ways of selling and engaging with customers.

While digital marketing may be regarded right now as an emergency plan, but by the time this is over, everyone will likely realize that it’s more than a temporary measure rather than a sustainable one. So GO DIGITAL AND BE FUTURE READY