COVID-19 pandemic is a Humongous problem for companies everywhere, and it’s practically impossible to ignore the issue – it has changed the way business is executed everywhere.
Many owners and work managers are failing to shift the regular marketing strategies to a digital marketing (The new normal)
They are overlooking the situation because perhaps they have hope that some sudden turn of events towards normalcy will occur in the times of chaos.
Whatever may be the cause but this inability to adapt will cause grave concerns to the economic survival of the company.
Whereas, many organizations that have shown great adaptability by appointing digital marketing.
· The impact – COVID: 19 on Businesses
There is no business which lies unaffected by the pandemic, worst sufferers are startups that do not have the capital or reserves to keep the struggle on and companies that relied completely on physical interactions, like salons, clothing stores, and yoga studios.
Accustomed to growth incitation by customer referrals and their awesome service reputations, they have experienced a very high revenue loss that their impulse reaction has been to cut marketing costs rather than exploring new and more effective options.
In turn, this unaccustomed reaction has had a detrimental ‘trickle’ effect on larger B2B companies work as providers to these smaller businesses.
Every business, be it your neighborhood departmental store or an enormous multinational firm, can benefit from digital marketing. Customers still need the products and services as much as ever—what these companies need to do is change the way they reach their target audiences. Even if a small enterprise doesn’t have an online page or portal (one in four do not have), it’s not very late to join in the businesses that are thriving online.
- Coming to – HOW TO?
It’s time for the affected businesses to make the transition from a fortress store to a digital provider by contacting their customers, reviving unused online assets like websites and social media profiles, and pedaling full speed ahead.
The first step is to commence a dialogue between business and customers and carrying it forward. For companies that never collected email addresses, created a database, or engaged on a regular basis to their followers, it’s time now to do so.
Announce COVID-19 changes in an existing newsletter.
Companies with an existing newsletter can convey to its subscribers about any corona virus-related changes in the next edition. Send out a newsletter to let your customers know how your business is reacting to the pandemic
Boosting the company website Sorting businesses with SEO marketing
Coronavirus is changing the way that consumers shop. Approximately 47% of shoppers have stated that they are avoiding malls and shopping centers.
On the contrary note, SEO is undergoing a strong rise, with many brands reporting a significant hike in their organic search visibility from January to March 2020.
It is evident it’s time to invest in, not to cut back on, SEO. It is one of the most cost-effective digital marketing strategies, it’s also delivering results.
Shifting daily operations online
There are very few organizations that cannot make the transition of their daily operations. Credit to video conferencing applications like Zoom, Skype, and many other executives and managers can communicate and impart instructions to staff and hold client meetings from anywhere.
· Sales teams can take orders and reservations and provide services to customers via email, chat, or video. They no longer have to commute; they can even start work early leaving customers with longer support hours.
· Services that were previously delivered in person are surprisingly amenable to video presentations. Clients can pay online and receive a video link to live sessions.
Staff education also plays an important role in a successful transition—and this is time to enhance your team’s skills?
Online courses are highly cost-efficient, and teams can learn new skills that enable them to support each other whenever one department is down or facing issues. Courses on digital marketing are available on how it works and how to make the most out of all the opportunities.
· The biggest question-What are my business benefits?
Many businesses are cutting costs on their marketing efforts due to COVID-19, but what they should really be doing is grabbing advantage of the new opportunities that are rising.
This emphasis on digital marketing is not something that they’ll want to slow down on once the lockdown ends. Online shopping is going to stop no-time soon, and most companies will find those web-based interactions to be convenient than in-person meetings.
Stores will reopen but alongside newly adopted ways of selling and engaging with customers.
While digital marketing may be regarded right now as an emergency plan, but by the time this is over, everyone will likely realize that it’s more than a temporary measure rather than a sustainable one. So GO DIGITAL AND BE FUTURE READY