Tag Archives: Lockdown

The Predicament of the MSMEs


The declaration of the COVID-19 as a global pandemic gave rise to a state of confusion amongst nations. With people foraging for an answer during these uncertain times, Google reported that “since the first week of February, search interest in coronavirus increased by +260% globally.” The pandemic was successful in not only putting a dent in the health-related sectors but also in the economic sphere. McKinsey and Company revealed that the onset of this pandemic made huge ripples around the globe. The effects of these ripples were further built up with the discovery of the situation of several jobs around the globe. A recent data of the International Labour Organization (ILO) with regards to the impact of COVID-19 pandemic on labour market revealed the ruinous effects it had on workers in the informal economy and on hundreds of millions of enterprises worldwide.
The declaration of COVID-19 as a pandemic in March saw and continues to see a steep surge in unemployment. The sharp drop in work as a result of the outbreak meant that around 1.6 billion workers in the informal economy (approximately 50% of the global workforce) face the danger of levelling of their livelihoods warned the International Labour Organization. “ILO Monitor third edition: COVID-19 and the world of work,” brought to light that the drop in working hours especially in the current quarter of 2020 is expected to be notably worse than anticipated. “Compared to pre-crisis levels (Q4 2019), 10.5 per cent deterioration is now expected, equivalent to 305 million full-time jobs (assuming a 48-hour working week). The previous estimate was for a 6.7 per cent drop, equivalent to 195 million full-time workers. This is due to the prolongation and extension of lockdown measures,” stated a document issued by the International Labour Organization regarding the crisis.
The disturbance in the economic sphere has led to a damage of billions of informal economy workers (representing the most vulnerable in the labour market), out of which a worldwide total of 2 billion and a global workforce of 3.3 billion suffered massive impairment to their livelihood. The ILO revealed that the initial months of the crisis is estimated to have resulted in a drop of 60% in the income of informal workers globally. Statistics divulged that a drop of 81% in Africa and the Americas, 21.6% in Asia and the Pacific, and 70% in Europe and Central Asia was witnessed. The challenge regarding employment has been especially critical for small businesses. Firms with fewer than 100 employees have been seen to be more vulnerable when compared to 40% of the large private-sector employers.
Moody’s Investor Service claimed the downgrading of Indian economy by estimating 0% growth in FY21. The study laid bare that the fiscal measures introduced by the Government were unlikely to offset lower consumption and slow-moving economic activity. Berstein entertained -7% growth, whereas both Goldman Sachs and Normura forecasted a 5% contraction in the Indian economy. The report further stated that although the direct fiscal impact of the policy reforms 1-2% of GDP, it would provide limited impetus to the furtherance of the economy. A strain in the fiscal deficit would contribute to an increase in future debt in debt-to-GDP term reported Moody’s. Moreover, the Investor Service opined that Indian Government’s extension of ‘working capital loans’ to micro, small, and medium enterprises (MSMEs) will not suffice and shield from the economic shock they are facing now as they were already facing financial strain well before the crisis.
The MSME sector which is among the worst-hit, globally, accounts for 33.4% of India’s output along with a whopping 45% of Indian export. These enterprises, since the day of the announcement of the pandemic, have been facing the possibility of extinction. The MSMEs that rely upon daily transaction to stay afloat have been facing serious problems as a result of thee nationwide lockdown. A survey conducted by All India Manufacturers’ Organisation (AIMO) that covered 5000 MSMEs showed how 71% of the small businesses were unable to pay salaries since March. Moreover, the findings of the survey revealed that more than 40% of the businesses would shut shop sooner or later. The CII CEOs snap poll disclosed that almost 54% of company heads predicted job losses irrespective of the sector they are in whereas 45% foresee 15-30% layoffs. For instance, one of the most famous auto-manufacturing company, Maruti Suzuki informed that the production in April was ‘zero’. The predicament has been visible across different manufacturing industries, including textiles, chemicals, etc. TransUnion Cibil discussed that there was a risk of 2.3 lakh crores worth loan might become non-performing. Moreover, with the increase in the demand for cash flow, there will emerge issues that are expected to prevail even with relaxations introduced by the government.
To give a shove to the MSMEs and inject life-blood to this sector:

  1. GOI declared a cut in a policy of repo rate by 75 basis points to 4.4%.
  2. More than 3 lakh crore rupees was injected into the system.
  3. Moreover, it allowed a 3-month moratorium on the payment of instalment with regards to existing loans.
  4. Reserve Bank of India (RBI) opened another window of 50,000 rupees for refinancing. Based on this, post receiving this money, banks will be mandated to invest within one month. RBI also reduced liquidity coverage ratio to 80% whilst providing a special financial scheme to All India Financial Institutions (AIFIs) at repo rate.
  5. Emergency credit lines have been created by several banks.
  6. A low-interest rate of 5% has been declared.
  7. Various business continuity measures have been adopted by the RBI.
    Nitin Gadkari, Minister for Road Transport & Highways, Minister of Shipping and the Minister of Micro, Small and Medium Enterprises, explained that Government of India has been working tirelessly on policies concerning the MSMEs with focus on entrepreneurship development. The sector that accounts for nearly 30% of the economy of Indian nation needs a robust economic plan so that it can get its engine running once again after COVID-19 ceases to exist. The post-pandemic economic scenario would be one that would introduce capital scarcity to the globe. Nations all around need to conclusively come up with a plan that would be mainly concerned with reviving the MSME sector. A comprehensive system that would get back the MSMEs on track is the need of the hour.

Labourers and lockdown

Stained by hunger,

The splash of virus dried out to an insignificant dot on their white khadi

They can’t have more, their stomach is full— full of hunger

Their bodies are not driven by food,

Their legs tread hearing stomach’s rumble

The people crossed gutters, jumped over broken roads

The pits in the broken road are now cemented, 

Cemented by starvation,

Cemented by hopes,

Cemented by slippers that have lost the feet on which they were worn.

They who went out in the search of bread have lost their breaths

Their breathless bodies demand an answer,

An answer for their hunger

An answer for their treads,

And answer for which they had lost their breaths.

Reach out to me on instagram @ekanika_shah

15 Date Ideas that you can do at home during lockdown

Yes, you heard it all right. I am here with yet another article to make love blossom between you and your partner. With the nationwide lockdown still going on, we presumed that there might have been a temporary hault to the intimacy & romance because you can’t step out for fancy dinner dates or weekend getaways. It must be frustrating since the summers are already here and you just can’t travel. But as they say, Love isn’t just about all fancy and over-the-top things but it is more of those little gestures which make your hearts beat faster for each other because the fairytale has to end one day and the normal life would soon commence so why not try getting used to it from now only by taking pleasure in simple joys of life.
So no more worries when we are here to the rescue.
Here below are enlisted 15 Budget Friendly Date Ideas that you can do at home and keep the romance brewing. So what’s the waiting for? Let’s get started…

1) A DATE IN THE GARDEN
Oh yes who would have thought that planting saplings together could turn out to be so romantic and eco-friendly. If you don’t think so, go try it out for yourself. You can sneak cute, lovable glances while you plant the sapling together, hands closely intact in mud as if solidifying the bond between you two. And if you’re more of a naughty one, try throwing off the mud on your partner and notice the magic of love and romance taking over you.
Make an effort to water the plant together each day and watch your love grow alongwith the plant.

2) A DATE IN THE SHOWER
All you need is to get your bathrobe on and your partner in his towel. You can sway your hips to some romantic music together and embrace each other under the shower. A glass of wine and rose petals would be like an icing over the cake. Typically bollywood na? Still sounds just oh-so-romantic!

3) A DATE IN THE KITCHEN
Tired of cooking everyday with no domestic help available  given the current circumstances? Bring that guy along into the kitchen who vowed to stand by your side always and then cook something special or maybe experiment on an altogether new recipe. What could be more romantic than putting flour onto each other, tasting the food through each other’s fingers and savouring the taste of LOVE with some nice music playing at the background!

4) A DATE ON THE TERRACE
Thanks to the Indian daily soaps that I don’t need to brief you about this one. I am sure everyone of you is well aware of how the decorations should be, the type of music, the outfits and the couple dance steps. Lastly imagine self-cooked dinner being fed to each other, gazing at the twinkling stars in the bespangled sky and then ending the night in each other’s arms. Ohh! How romantic!

(To be continued…)

STUDENTS: MAKE USE OF LOCKDOWN

“Stay Productive Stay Positive”

Covid-19 situation has turned the lives of students into home stay or quarantine. These are the most challenging times that we are living in. The spike in cases of corona has shut educational institutions to practice social distancing and stay indoors.

“Make this pandemic time productive for yourself”

However, this free time is precious for gaining many valuable activities which we do not get in normal days. Most of us must have tired of watching movies, shows etc. But there are plenty of things more than that-

  • Start a reading challenge- If you want to be a good writer or want to enhance your comprehension skills, do start reading articles, stories or whatever you like.
  • Learn a new language- Try to learn a new language of your internet which could help you to freely communicate with the people of that area.
  • Aim a fitness challenge- This is the time you can spend on your body. Do challenge to get regular habit of Yoga.
  • Create a collage- We have a collection of so many photos of childhood, events. This is the time to organize them in diaries, make collage. Remembering the good times will relieve any stress and anxiety.
  • Watch documentaries- Well we spend a lot of time on TV. You can expand your knowledge by watching documentaries on varying topics such as politics, famous heroes, etc.
  • Participate in webinars – Various types of webinars on social issues,skills- based are conducting in this pandemic time, do participate and express your views over the topics.
  • Play indoor-outdoor games- On regular basis, most of us do not get time for playing games. At this time, we can spend it on games which will also help for health of oneself.
  • Work on your hobbies-Spend time on your hobbies which we do not get in busy schedule.
  • Online Courses- There are various online courses to enhance your skills during lockdown. You can get guidance sitting at home for which you want.
  • Communicate with old friends- We are social beings we need to talk to people. In the time social media, try to interact with old friends and share your feelings, remember past memories.
  • Organize your notes- Students preparing for competitive exams, this is the high time for organizing notes and lecture notes.
  • Work for internships- Work from home internships are prevailing in this time. You can apply and work to shape your skills.
  • Learn to cook- Taking this time to learn how to cook will save you future expenditure, keep you healthy and even make you less homesick when you are in hostel.

All these things will engage your mind and will keep away from negative thoughts and feelings.Always try to innovate so to learn more and more new things. I hope you would have learnt so much from this article. Try it……

(2) Looking for romantic, binge-worthy Hindi TV shows? Here are my top 6 recommendations.

Hey everyone! So as I promised, the Part 2 is here. And without any further delay, let’s get started!

3) Pyaar Lafzon Mein Kahan
This one is actually a Turkish drama which went on to become the most popular drama in Asia. Dubbed in Urdu as well, it was on-air in Pakistan. All the episodes are available on YouTube. Murat Sarsilmaz is a rich businessman and his junior assistant is Hayat Uzun who has forged her identity as Suna Pektas, for the sake of the job else she would have to leave the city. Through a series of pretty romantic twists and turns, they quite organically fall in love with each other and she finds it difficult to confess the truth about her identity to him because he is a truthful guy of high moral values. They still get married and watch to find out more. It’s again a must watch. The chemistry is sizzling given the fact that the leads are extremely good looking (Burak Deniz & Hande Ercel). The boss-employee love blossoming in a workplace is a treat to watch. They get jealous too often and honestly, its kind of cute. Scenes are very well written keeping the *realistic approach* in mind and it’s a nice engaging show, in general.

Picture selection was too tough, ahh

4) NAVYA…Naye Dhadkan Naye Sawaal
A Shaheer Sheikh starrer alongside Somya Seth; this one is a fresh college love story between the oh-so-cute chocolate boy Anant Bajpai and shy-and-sensible Navya Mishra. There are such beautiful, intimate scenes depicting college romance and the innocent chemistry between the leads will make your heads turn, for sure. The show goes on to be quite boring and the family drama creeps in post their marriage, so if you wish you can discontinue watching right there. The musical track too is fresh and soothing. Give it a try on Disney+Hotstar. I am sure the innocence will

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#bekaboo one of my favourite songs. #navya #flashback

A post shared by Shaheer Sheikh (@shaheernsheikh) on

5) Jijaji Chhat Per Hain
This one’s a rom-com genre show set in Delhi. Elaichi, played by Hiba Nawab is a happy-go-lucky and carefree girl who is the talk of the town for her mischiefs and good looks. She is impressed by the innocent, mild-natured and meek Pancham played by Nikhil Khurana who is the salesman at her father’s lehenga shop. Pancham denies Elaichi’s advances which make her fall for him even more. The episodes are amusing and flirtatious, watching Pancham fall a prey to Elaichi’s pranks everytime until finally marrying her is cute. The chemistry is sweet with Nazm Nazm playing in the background. It’s a pleasing love story. You can watch it on Sony LIV or MX Player and on even SAB TV as they are re-airing the show which ended just before the lockdown began.

6) Yeh Pyaar Nahi To Kya Hai
This one is a short series of 120 odd episodes available on Sony LIV. Siddhant Sinha and Anushka Reddy are childhood sweethearts. Due to a misunderstanding, she goes abroad for higher studies comes back after a long gap. She finally meets him and the sparks fly again as Siddhant is working at the Reddy’s. Anushka’s paternal multinational company. The regular interactions and sweet conversations rekindle that old love between them and it’s beautiful to watch. Namit Khanna has been a gem of an actor here, the personality, voice, everything has been so intriguing and his chemistry with Palak Jain stole the show. And the title song by Rahul Jain is beyond words! Go hear it!

Okay so that’s it! Hope you’ll start watching your favourite one out of these six recommendations. Also, I have ranked them in the order of my preference. Have fun binge-watching.

Looking for romantic, binge-worthy Hindi TV shows? Here are my top 6 recommendations.

Are you out of your Netflix subscription especially in these boring times when you need it the most? No worries, cause I am here to suggest you two of my most favourite, crisp romantic TV shows that you can binge-watch this summer to keep yourselves entertained and all that for FREE! Read on to know more!

1) KUCH RANG PYAR KE AISE BHI

KRPKAB was all  MAGIC~ this is one word that I use to describe this serial. I just fall short of adjectives to describe what the serial held within it. The gradual progression from hate to love made by Dev Dixit, a businessman with coconut personality and an independent woman of substance, Dr. Sonakshi Bose, his mother’s personal nutritionist, is nothing like your everyday dramas. It was so pure and blissful and not only that but the bond Dev shared with his mother Ishwari, melted my heart too. Everything was just on top and this is the reason why it shall live in all fans’ hearts forever. What endeared me the most to #KRPKAB was that it was not at all fake, everything was realistic and that we as viewers could resonate with. THE MUSIC ALBUM is one of the best parts. It certainly was one of the best decisions of my life to watch this show! Thank you so much Shaheer Sheikh and Erica Fernandes for essaying the role of Dev and Sona cause nobody could have done it better than they have and Dev Dixit, to me, is really really a special character. I’ve been fangirling like madness over this one. Grateful that we can still watch it as it is re-airing on Sony TV at 9:30 pm on special request of its massive fanbase.
This article here has done full justice to the gold of this show. Check it out♥️ https://www.fuzionproductions.com/kuch-rang-pyar-ke-aise-bhi-if-you-are-re-watching-heres-how-to-fall-in-love-with-dev-dixit-again/

My favourite musical track~ https://youtu.be/GSAt1kGrF8o

2) SADDA HAQ…My Life My Rules

This one is a love-hate relationship based in the top mechanical engineering college FITE, Roorkee. Randhir Singh Shekhawat is a prodigy but also highly impulsive and arrogant because of childhood traumas while Sanyukta Aggarwal is an independent girl who wants to chase her dreams and pursue engineering against her father’s wishes. The chemistry is electrifying, raising temperatures everytime. #Sandhir , I smiled with them, I cried with them, I lived with them in all the moments and I watched their relationship grow together. When I finished watching it, ah yes, their entire journey of two and a half years in just 25 days. I was on a nostalgia spree. They had occupied space in my head and that background music kept playing in my head for days. Randhir falling in love is infact one of the most well written and realist tracks in the iTV industry. It happened in bits until he finally realised that fighting with her has become his necessity as if, a reason to live peacefully. He couldn’t name it love in a go. The whole FITE was a witness of the fierce rivalry as well as the mushy love between its top 2 students. There were situations which took tests of their relationship. They failed and they passed too! Must Watch! The Season 2, however, isn’t as impressive said Param Singh and Harshita Gaur too. You can directly jump to the ending 10-15 episodes lf S2 right after S1 on Disney+Hotstar.

Try searching #Sandhir on Instagram and I’m sure you’ll fall in love with the clips of their cute nokjokh

P.S- Part 2 of this article would be here soon.

OPPORTUNITIES in lockdowN

While the world has stopped, virtual and digital world has boomed a lot. Why not be different and instead of wasting time, make it productive? But, what? Here’s your guide to everything you can do.

Digital Marketing

Now, digital marketing is a VAST term. It encompasses tons of opportunities. Let’s explore and extract the term to get the best for our selves.

  1. Blogging- The most common, handy and feasible of all is blogging. You could blog about literally anything. Once you’re good, get ready for some handsome cash coming your way!
  2. Affiliate Marketing- The term seems complex but let me break that down for you. Affiliate marketing is nothing but promoting products for someone and getting paid to do that. But it’s not something you can directly start with. You need to have a base, so that the seller can trust you and see profit in you. 
  3. Freelance- Have a skill? Make it a service for anyone who needs it. You could do graphic designing for a company, work for their project and promote them. 

YouTube

YouTube is a platform, accessible to almost everyone who has a smart phone. Thee are tons of genres and tons of people for each genre, just choose your target audience and get going!

Teach

You can teach anything you like and are passionate about. Not just passion, but you also need to have in depth knowledge about it. While e-learning is at its peak, you can start a workshop of your own. 

Competitions

Take part in as many as you can. It’s a great time to invest in your skills. Try to get as many certificates as you can, they will boost your chances for getting into a good college. Also, the many competitions offer cash prizes, vouchers or some goodies. Apart from that, you will start getting recognised for your skill.

Why wait? Start now!

Social Media: The perfect tool for Digital Marketing

As indicated by one Facebook report, there has been a 70% expansion in time spent on the application in Italy. A March 2020 study of U.S. conducted on online networking users discovered that 43.1%  would scroll through Instagram more whenever staying home while 63.7% and 62.3% used YouTube and Facebook, in comparison to the other websites, more.

Presently is a prime chance to develop business accounts by putting out valuable content that doesn’t focus on a hard sell. The objective should rather be to assemble an internet following through: 

1) For example, how to extract productivity out of “work from home” and methods of reducing expenses on veggies.

2) Posting harious content of mockery, similar to funny clippings and memes. 

3) Collaborating with an influencer. 63% of shoppers trust influencers more than brands and COVID-19 has allowed influencers over a wide scope of ventures to make their administrations accessible at a sensible cost. 

With relatively little expense and exertion, an organization can understand results that keep on profiting them long after the situation improves.

GENERATING MARKETING SCHEMES OVER THE WEB

Online campaigns help to spread the word about their businesses and the new ways of functioning, with less amount of time and effort invested, than asking their regular set of customers to do so.

This can be achieved through Smart bidding like Google Ads, Content Marketing and Coupons designed from Easy Promo Or Woobox

CARRYING OUT DAY-TO-DAY OPERATIONS ONLINE

There are not many organisations can transition their day-to-day functioning using internet. However due to the availability of video conferencing facilities like Zoom and Google Meet, there can still be interactions between the customers and the buyers. 

Orders of groceries and other essentials can be taken online, education through schools and Institutions is being provided online and live tutorials and sessions are being conducted in which clients are asked to make the payments online. There are several other courses available on digital marketing too  which can be availed to enhance the speed of the working staff and enable them to make the most out of the present situation.

WHAT’S IN IT FOR YOUR BUSINESS? 

Numerous organizations are curtailing their showcasing endeavors due to COVID-19, however what they should do is multiply while making the most of the new open doors that are springing up. 

This accentuation on digital marketing isn’t something that they’ll need to back off on once the lockdown is over. Internet shopping won’t stop at any point in the near future, and most organizations will find that online associations are more helpful than in-person interactions. 

While it might be viewed right now as an alternate course of action, when the pandemic is over, everybody will probably understand that it’s much more than that.

On the off chance that a very much upgraded site, all around arranged advertising devices, and selection of virtual interchanges can get an organization through one of the most exceedingly terrible crises in present day times, for what reason can’t digital-based promoting make its all intents and purposes relentless?

(Part 3/3)
Hope you all had a good time reading!

BEEFING-UP THE COMPANY’S WEBSITE

Presently is a lucky opportunity to put resources into longer-term venture channels, especially if an advertising expenditure plan can be rearranged towards that path. 

The global market is chaotic and questionable now, so outbound strategies can presumably be moved to working out inbound resources, similar to the organization blog.

For instance: 

1) Making announcements on the home webpage passing information that the business is willing to support its customers. Incorporating a connecting link to a FAQ where clients can get more data about assistance hours and delivery options. 

2) Reorganising product/services or administration pages with new illustrations and portrayals. Brief specials or discount offers could be made to maximise the orders. 

3) Setting up an internet business framework for taking on the web orders. Major web hosts have incorporated Stripe integration in their progressed facilitating packages. Local companies and small businesses can likewise opt for Shopify or Etsy, which have e-commerce facilities. Many individuals also use Paypal. Managing account there can also speeden up the growth of orders.

Businesses that have generally sold items to customers from shops/stores only  may scrutinize the intelligence of building advanced resources like an online store, accepting that they can’t contend progressively with bigger, established portals like Amazon. 

Notwithstanding, due to over-crowding in web based shopping and much-expanded social networking, individuals are currently holding up longer than even a month to receive their Amazon packages, and no one’s upbeat about it. 

In the event if people discover that an independent business is selling what they require and that they’ll receive it quicker without prolonged delays, they’ll be up for it instantly.

TAKING FIRST STEPS WITH SEO MARKETING

The pandemic has transformed the way customers approach the idea of shopping. Roughly 47%  expressed that they are staying away from shopping centers and strip malls in an online poll. 

Then again, SEO is experiencing a gradual upward trend, with certain brands announcing a noteworthy increment in their search visibiility from January-March 2020. 

Suggested steps towards creating an impactful SEO procedure during Coronoavirus pandemic are as follows: 

1) Content creation intended to fabricate trust.

 COVID prevention measures have made purchasers increasingly pessimistic. As per a Forrester report, they don’t confide in organizations to finish on guarantees. Brand messages should be created with the goal to instruct, advise, and console rather than gruffly requesting a buy. 

2) Adapting a “take-charge” attitude while dealing with the corporate web. 

It is significant for organizations to deliberately deal with their online brands. Refreshing item accessibility, keeping the Google My Business page current and keeping client information secure would all be able to put forth the picture of a reliable business.
ATTRACTING AUDIENCE ON SOCIAL MEDIA

An ever increasing number of individuals are managing self-isolation by going on the web to get access to recent news, look for data, and engage themselves.Hence, business social media pages can be easily promoted.

To be continued….

( Part 2/3)

Is Digital Marketing The New Approach Companies Need To Adopt During The Times Of Covid 19?

Some issues tend to just disappear if they don’t receive our attention for a longer period of time. However, the coronavirus pandemic is a mammoth issue for the companies all over the world. It is becoming extremely troublesome to just let go of the problem for it is hugely influencing the way business is being carried out globally.

Furthermore, a lot of businessmen, managers and directors are finding it difficult to bring about a change in their marketing strategies so as to get used to this short-term “new normal”.

The possible reasons could be that they maybe still not convinced to adapt to this sense of normalcy with so much going around and them facing their own issues but whatever the reason, this is only going to lead to much bigger problems and could even result in the downfall of their respective companies.

Moreover, handshakes are being replaced by the new norms of digital marketing and remote work forces during the signing of the business deals amongst a handful of other organisations.

These dynamic companies are not only accepting the Covid-19 world with open arms but are also ramparting the need of the hour, the recession resiliency.

HOW HAVE THE BUSINESSES BEEN IMPACTED?

Despite the fact that somehow, every business has been able to keep itself intact amidst the current situation, it hasn’t been any easier for the small startups due to the lack of capital or reserves to sustain their existence especially those which were massively dependent on physical interactions like beauty salons, fashion boutiques, Health Care Centres for yoga etc.

Since these startups were habituated to getting constant customer reviews and then stimulating their growth, they are now afflicted by colossal losses to such an extent that their spontaneous takeaway on this entire situation has been to minimise the product marketing expenditure which should have otherwise been to explore much innovative methods.

All the types of businesses irrespective of their magnitude of growth can easily extract benefits out of digital marketing. The only thing that needs to be done is to bring about a small change in the route of reaching their customers i.e by making business accounts on social media to ensure the prolonged survival of their businesses.

Because customers are in immediate need of all sorts of products but they cannot step out of their homes so the only way to flourish is by doing business digitally.

THE FIRST STEPS TO CARRYING OUT A BUSINESS ONLINE

In the pre Covid era, every customer was well aware of the the “best” that every local business had to offer. Now as we take the present situation into consideration, some of these local businesses have been shutdown after being categorised as “non essential”. Also, the customers are not informed that whether or not they can still continue to buy products from their local favorites as there is a huge question mark on them being still in business.

So now this is the time that these affected startups and local businesses grab most of the opportunity and make this bold decision to step out from the confining walls of their stores and expose themselves to new horizons by establishing their accounts on social media and connecting with customers all over.

 CONNECTING WITH CUSTOMERS

Given below are enlisted three steps which are crucial in springing up that link between the buyer and the seller and keeping the momentum going to ensure the business continuity and also building strong connections by adhering to the technological aspects of the process.

1) The first email: If the delivery of products like milk, groceries etc has been affected by Covid 19, the business should make an effort to inform its customers via Email or WhatsApp briefing about the new changes. 

2) ‎Updating about post-corona functioning on existing platforms: Businesses who already own emails or other digital communication facilities should inform their customers about the new methoods of operation.

3) ‎ Making announcements: Lastly, a public post on social media needs to be made regarding the resuming of online orders while also briefing about how their business is responding to the pandemic.

P.S~ This is a highly detailed research report that I have done on this topic and hence this is just PART 1 of it so that it doesn’t become too lengthy or monotonous.
Next part would be published soon.

Reference article for deeper insights: https://napoleoncat.com/blog/digital-marketing-during-covid-19/