Category Archives: Business and Management

Ways To Learn More About Analytics

There are a lot of different ways that you can learn more about analytics. You can read books, attend seminars, or even take courses online. However, you don’t necessarily have to spend a lot of money in order to learn more about this topic. In fact, there are plenty of free resources that you can use to start learning some basics about analytics. Keep reading to learn about some of the best ways to learn more about analytics.

Understand the importance of analytics.

Analytics is the study of data and how it can be used to improve business operations. The goal of analytics is to use data to make better decisions that will lead to increased profits and improved efficiency. There are a number of different ways to learn more about analytics. In addition to enrolling in an online analytics program, there are books, articles, and even certification programs available in the field of analytics.

One of the best ways to become an analytics expert is to enroll in an online university program. The courses in these programs provide a broad overview of the topic and, to some extent, allow you to work at your own pace. They also tend to be affordable, which makes them a good option for those who want to learn more without making a significant investment.

If you are interested in pursuing a career in analytics, getting certain certifications can help you stand out from the competition. These certifications demonstrate your proficiency in the field and can help you land a job in a competitive market.

Regardless of how you choose to learn about analytics, it is important that you understand its relevance for businesses today. Analytics can help organizations make better decisions, increase profits, and improve efficiency.

Choose the right platform for dabbling in analytics.

When it comes to getting your feet wet with analytics, there are a variety of different platforms that you can use in order to get some experience. The first step is to decide what you want to learn and then find a platform that will fit those needs. There are many different types of software available, both commercial and open-source, which can be used for the mining of data, predictive modeling, visualization, etc.

Once you have decided on a platform, it is important to make sure that you have the right skillset in order to use it effectively. Many platforms come with built-in tutorials and support forums that can help you get started. You may also need to attend formal training courses or online webinars in order to gain the necessary skills. It is also important to keep up with new developments in the field so that you can continue to improve your skillset.

Collaborate with others in your field.

When it comes to learning about analytics, collaborating with others in your field can be a great way to gain knowledge. By talking to other professionals and exchanging ideas, you can learn new techniques and best practices that you may not have otherwise been exposed to. Additionally, networking with other analytics experts can help you build relationships that could potentially lead to future collaborations or even job opportunities. If you’re looking for ways to learn more about analytics, collaborating with others is definitely a tactic worth considering.

Network with professionals in the industry.

Networking with professionals in the industry is one of the best ways to learn more about analytics. By talking to people who are already working in the field, you can gain insight into what kinds of jobs are available, what skills are necessary for success, and what the day-to-day work is like. You can also find out which organizations are hiring analysts and learn about their hiring processes.

In addition, networking provides an opportunity to build relationships with other professionals in the industry. These relationships can be helpful when you’re looking for a job or trying to learn more about a particular topic. Professional networks can also help you stay up-to-date on news and developments in the field.

The importance of learning more about analytics cannot be understated. It is a powerful tool that can help organizations make better decisions, improve operations, and understand their customers better. By understanding and using analytics, organizations can maximize their potential and achieve success.

The Top Benefits of Reference Data Management

Managing your data is the first step to maximizing the potential of your business. Whether you’re running a start-up or a large company, understanding reference data sets is essential to your success.

Reference data management, or RDM, is the process of managing classifications and hierarchies across systems and business lines. This may include performing analytics on reference data, tracking changes to reference data, and distributing reference data. Managing the data that is used as a foundation for other data is so important. For example, reference data can be used to define business rules, product categories, and customer profiles. By managing this important data, businesses can improve the accuracy and consistency of their data. Additionally, by using reference data management tools, businesses can automate the process of incorporating new reference data into their systems. Keep reading to learn everything you need to know about the benefits of reference data management.

Increased Accuracy and Consistency

Reference data management solutions offer many benefits, including increased accuracy and consistency. By centralizing all of your reference data in one place, you can ensure that it is always up to date and consistent across all applications. This eliminates the risk of inconsistency caused by different departments using different versions of the same data.

Improved Decision-Making

Another key benefit to this important business software is improved decision-making. Reference data is an essential input into most business decisions, so having a reliable system for managing it makes it easier to make informed choices quickly and efficiently. With accurate and up-to-date reference data at your fingertips, you can avoid delays caused by having to track down information from multiple sources.

Reduced IT Costs

The importance of reference data cannot be overstated. Once you have analyzed accurate data, you will see a reduction in IT costs. A well-designed RDM system can automate many routine tasks related to managing reference data, such as cleansing, standardizing, and consolidating data sets. This reduces the workload on IT staff and allows them to focus on more strategic projects.

Increased Efficiency

Sorting through all the different types of data can feel daunting, but the benefits are too numerous to ignore. Another key benefit of RDM solutions is increased efficiency. Reference data management systems help organizations to more efficiently find and use the information they need. By creating a central repository for reference data, businesses can improve their search capabilities and make sure that everyone in the organization has access to the most up-to-date information. Additionally, by standardizing and organizing reference data, businesses can reduce the amount of time spent locating and verifying information. Ultimately, this leads to greater efficiency in using information resources and improved decision-making.

Fewer Data Quality Issues


By implementing a reference data management solution, organizations can enjoy a number of benefits, including fewer data quality issues. Reference data is used to define and describe the entities within an organization’s business domain. It can include everything from customer contact information to product models and pricing information. When this data is accurate and up to date, it allows employees to make informed decisions quickly and accurately. However, when the reference data is inaccurate or out of date, it can lead to confusion and costly mistakes.

Overall, reference data management is important for businesses because it allows them to keep track of all their data, which can be used for future reference. This is especially important for businesses that keep track of a lot of customer data, as it can be used to improve customer service and create more effective marketing strategies. Reference data management can also help businesses improve their decision-making processes by giving them access to accurate and up-to-date data. With RDM solutions, your business will achieve greater success than ever before!

Best Practices for Using a Histogram

A histogram is a graphical representation of the distribution of data. It is a graph that shows how often data occurs within certain intervals. Histograms are used to help identify the shape of a distribution and to estimate the probability of observing a value in a particular interval. 

Histograms are an important part of data analysis, and there are a few best practices for using a histogram that you should always keep in mind:

Always use histograms to visualise your data.


Histograms are a powerful way to visualise your data. They allow you to see the distribution of your data, and can help you to identify any outliers or anomalies. Your histogram will show you the distribution of your data. You can see the number of data points that fall into each category.

Make sure that your histogram is properly scaled.

Histograms are a graphical representation of the distribution of data. They are used to show the number of data points that fall within a certain range. Histograms can be used to measure the central tendency, variability and shape of a distribution. A histogram should be used when you have a large amount of data. The data should be evenly distributed and there should be no outliers. If the data is not evenly distributed, you can use a box plot.

Always use bins that are of the same size.

When creating histograms, it is important to use bins of the same size. This will ensure that the histogram is accurate and provides an accurate representation of the data. If bins of different sizes are used, the histogram will be inaccurate and may not show the true distribution of the data.

Make sure that your data is evenly distributed across all of the bins.


One of the most important tasks when working with histograms is to make sure that your data is evenly distributed across all of the histogram bins. This will ensure that you are getting an accurate representation of your data. If your data is not evenly distributed, you may not be able to make accurate inferences from your histogram. There are a few ways to ensure that your data is evenly distributed. One way is to randomly sample your data. This will help to ensure that each bin has an equal number of data points. Another way to ensure even distribution is to use the histogram’s bin width to calculate the number of data points that should be in each bin. This will help to ensure that each bin has the same size.

Use a good, reliable algorithm to calculate the bin boundaries.

To calculate the bin boundaries for your histogram, you first need to determine the input range. This is the range of numbers that you will be using. Then, you need to determine the number of bins you want to use. This is the number of divisions you want the input range to be divided into. Finally, you need to determine the size of each bin. This is the size of each division in the input range. Once you have these three values, you can calculate the bin boundaries for your histogram. First, divide the input range into the number of bins you want to use. This will give you the number of divisions in the input range. Then, for each division in the input range, calculate the size of the bin and the number of data points that fall into that bin. Finally, add up all of the values to get the total number of data points in the histogram.

Histograms are an important part of data analysis, and, by keeping these best practices in mind when using them, you can make the most of their data visualization and insights.

Category management in e-commerce: what does it look like, and why do you need it?

Anyone who works in sales has probably heard about category management at some point. It’s a crucial thing for business people! After all, it’s only through utilizing category management can they really guarantee that they don’t lose their positions in the market or their profits.

Category management stands for the organization of product categories, which solves everything in our modern world. Recall your last trip to the store: how long did it take for you to find yogurt? You know it belongs in the category of dairy products, which is why it is located on the shelf next to the milk. Imagine if yoghurt was classified, for example, as a dessert; how long would it take you to find it? Category management oversees the organization of retail space, both offline and online! It is the categories you need to develop when creating online store browsing, managing your range of products, and developing the design of your website.

Additionally, category management involves working with procuring. For example, knowing what every category of your products includes and what KPIs it is supposed to meet helps you choose only the best suppliers and negotiate the most favorable terms of collaboration.

Due to poor-quality category management or the lack of thereof, an online business can lose up to 30% of its customers, so a professional category manager is worth their weight in gold. So, what are their duties, and how do you bring maximum results to your business? We will tell you below.

What does a category manager do in e-commerce?

The main responsibilities of a category manager in the area of e-commerce include:

  • Analyzing data to determine market trends and consumer needs;
  • Developing strategies for category management;
  • Developing tactics for category development, merchandising, and promoting specific product items;
  • Communicating with suppliers, building long-term relationships and concluding favorable terms of cooperation with the best price-quality ratio;
  • Placing orders and dealing with procurements;
  • Placement of product categories to achieve maximum results;
  • Cooperating with the marketing and sales department within the company to ensure transparency and efficiency throughout all business activities;
  • Determination of the most competitive and profitable prices for product categories;
  • Demand forecasting and prompt replenishment of stocks;
  • Budgeting and cost optimization.

5 tips for becoming the best category manager in e-commerce

Category management is a true art that requires special training and exceptional skills, especially in e-commerce. Here are some tips on how to work effectively with categories:

1. Communicate regularly with suppliers and stay up to date

The primary task of a category manager in e-commerce is to ensure a steady flow of goods or services. Check your suppliers’ certificates and financial stability periodically, set stringent deadlines, and supply performance guarantees. Any fluctuation in the market can lead to trouble for suppliers, which, in return, means problems for yourself.

2. Increase your level of expertise

A category manager cannot know everything in the world. Still, they should strive to achieve this, given that the business’s stability from the perspective of turnover depends on this. You must understand new and old pricing models and keep track of investment results, including costs and risks associated with procurements. Of course, you will need individual professionals (for example, lawyers) for different aspects of this work. However, your task is to consider all the factors and work them out.

3. Plan categories down to the very last detail

The success of category management depends on the effectiveness of the categories you create. And to accomplish this, you must understand your audience and the details of every category by considering its role, purpose, performance criteria, etc. Expanded categories that can grow and develop make it easier to attract profitable suppliers and build strong relationships with them.

4. Use zero-based budgeting

Zero-based budgeting is a budget planning method that does not include the budgets from earlier periods. Instead, budget planning is based on sales forecasts, technical costs, and economic calculations. Since one of the main tasks of a category manager is to justify the created categories and budget requirements, this approach to budgeting in a category management setting is the most appropriate.

5. Don’t forget about digitalisation!

Category management in e-commerce is a top priority for online development and technologies. Therefore, the category manager must quickly implement the most effective innovative solutions in software and electronic systems or services to oversee product categories.

The job of a category manager in e-commerce is much the same as that in traditional retail: it is still challenging but extremely exciting! Perhaps nowhere else can you find so many new experiences, tools, and opportunities than in this field. Just don’t be afraid of using different innovative methods and continually developing both product categories and your professional abilities.

Five Signs That You Need to Hire an Employment Lawyer

The contract between employer and employee is meant to provide protection to both sides. But when the employer isn’t living up to their end for certain reasons, it may be time to bring in an employment lawyer.

There are more than a few signs that your employer may not be playing fair. When that happens, it is time to bring in a professional who will defend your rights and not allow the employer to take advantage of you. Here are some of the signs that you need to hire an employment attorney.

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1. Employer Not Taking Abuse Seriously

A serious issue in recent times has been workplace harassment. It can run the gamut from sexual harassment to racial abuse. Companies in both the public and private sector are having to face it head on because if they don’t, there are serious consequences.

If you are a target of abuse, inform human resources or your employer directly. If they haven’t done anything after a certain period of time or multiple submissions, bring your case to an employment attorney. That will get the company’s attention for sure.

2. Labour Code Violation

There are codes in place that are meant to place employees from being taken advantage of by employers. Proper businesses should hire an employment attorney of their own to ensure that they are abiding by laws and regulations.

That said, it still doesn’t stop some companies from violating said code. If you feel as though your employer is in violation of a major code, getting in touch with an employment attorney is the way to go. It may prove beneficial not only for yourself, but for current colleagues and even future workers if wrongdoing is proven.

3. Too Many Papers

At the end of the day, businesses are doing what they can so that they can be protected from lawsuits or any other legal wrongdoing. That may include trying to get you or other employees to sign documents that absolve them of said wrongdoing.

If your employer is putting a lot of papers in front of you and trying to get you to sign them quickly, there is a good chance that there is something amiss. An employment lawyer can advise you on what to do next and could potentially save you from signing something that will come back to haunt you.

4. Not Receiving Benefits

For the most part, companies are pretty good at providing benefits owed whether they are for current employees or recently departed. That said, there are always a few that are really not very good at this kind of thing.

If you haven’t been given severance pay or are missing vacation pay, then you have a claim against your employer. Sometimes following up is enough, but there are times where you have to dig your heels in and bring in an employment attorney to stand up for your rights.

5. Wrongful Termination

The majority of modern-day regulations are also meant to protect employees from being let go in an unjust manner. Depending on your situation, there is a chance that you have a wrongful termination case which would need to be pursued.

Having an employment attorney means having someone who knows cases similar to yours and potentially fighting against that wrongful termination. It could mean getting your job back, getting pay you are owed, and so much more depending on the circumstances. But the first step is to bring in the professional help that will protect your rights and put you in the right position.

Asserting Your Consumer Rights For Your Consumer Satisfaction: A Guide

Asserting your consumer rights should be no hindrance to attaining consumer satisfaction. Speaking out against a business or company is uncomfortable and potentially costly to some. However, a business or company that allows itself to be critiqued by its consumers proves its decency and genuine intent to serve its consumers. So don’t fault yourself for overthinking about getting negatively affected by your own opinion. Moreover, your opinion matters. Your rights matter. You matter. Go ahead, know your rights, and assert yourself!

A Guide for Asserting  and  Practicing Your Consumer Rights

 1. The Right to Basic Needs

It’s okay to prioritize your needs as a consumer, especially when it comes to food, water, clothing, and shelter. However, do remember to prioritize value for money and quality, not brand identity or quantity. Avoid panic buying to ensure that everyone else can exercise their right to basic needs in times of crises or calamity.

If unsatisfied:

You may need to cut down on spending on unnecessary goods, products, and services. You may also need to ask for charitable help.

2. The Right to Safety

Read all product labels and circulars before buying and using a certain product, especially if you’re allergic to something. Stay abreast of the news. You never know which new good or product just got recalled or was discovered to be hazardous. Be responsible for other people in your household or immediate vicinity (i.e., children) concerning the use of certain goods and products.

If  unsatisfied:

When doubtful of a good or product’s effectiveness, ask for a professional consultant or anyone who genuinely knows how the good or product works. Ask for a sample or do a test run before purchase, if you can. If you have more doubts about a good or product’s safety and general performance, return to the establishment with your official proof of purchase or warranty. It may help to write down all your queries, concerns, and consumer complaints. If no one can address your issues thoroughly, try getting ahold of the manufacturer or supplier.

3. The Right to Information

Research what you can on what you want to buy before purchasing them. Information regarding good and product use, content (if applicable), stock, and reviews should always be available for consumption. Remember to read and understand all provisions in the documents related to your purchases. In addition, the name and address of the manufacturer or supplier should be known in case the need arises.

If unsatisfied:

You can get in touch with peers who purchased similar goods or products. You may also contact the manufacturer or distributor directly if you need more detailed information.

4. The Right to Have Choices

Remember to specify what you want or need. You are well within your right to check on the prices of similar goods or products before purchase.

Read online manuals or instructions carefully to compare one product from another thoroughly.

If unsatisfied:

Contact the manufacturer or supplier to inquire more about the good or product. Regarding services, emailing an official representative from the involved establishment with helpful suggestions to improve their services is always a good idea.

5. The Right to Be Heard

You can be part of a consumer collective and have a platform to use your voices as consumers and express your concerns to legislators.

If unsatisfied:

Being part of a consumer group is good because your collective appeal will be heard and heeded better. Also, you can always coordinate with legitimate and accredited consumer organizations in your locality. When in doubt, get a lawyer.

6. The Right to Redress

Returning defective purchased goods and products to the store of origin is a proper exercise of this right. However, do not sell a defective, faulty, or recalled good or product. You will be held liable. Instead, request a replacement, refund, or repair of the good or product. Keeping documents related to your defective purchases, such as official receipts, is prudent, especially if you get involved in a legal case.

If unsatisfied:

Get a lawyer. If legal mediation fails, arbitration follows. The process is similar to that of a regular court hearing. However, a formal hearing will be conducted if no settlement is reached.

7. The Right to Consumer Education

Voraciously read newspapers, magazines, and other pertinent literature for articles that may educate consumers on how to get the best value for their money and how to avoid getting scammed. In addition, participate in seminars, conferences, and online forums conducted by government agencies, consumer groups, and companies regarding consumer products, new concepts, and others.

If unsatisfied:

Write a letter to consumer columnists to share your opinions and concerns. Inquire about consumer education activities in schools.

Inform government officials via official correspondence on issues or legislation you think will affect you greatly as a consumer.

8. The Right to a Healthy Environment

Remember the 3 Rs (reduce, reuse, and recycle) and be aware of the kind and extent of pollution occurring in your area.

If unsatisfied:

Inform local officials and consumer organizations regarding illegal activity negatively impacting the environment, such as illegal logging, improper waste disposal, etc., committed in your area. Ensure that your surroundings (and air & water) are clean and relatively safe from pollution. Encourage proper waste disposal, segregation, and recycling in your community.

Author’s Bio:

Deinah Storm used to work in the corporate world as a marketing affiliate. She quit her job to pursue her passion for writing, but to this day, Deinah is committed to educating consumers about the different marketing scams and how to avoid them.

How to Ensure Proper Use of Rewards and Incentives

If the employees of a workplace are offered proper rewards and incentives by the higher-ups, it actually benefits the company more than the employees. These days rewards and incentives are used in a lot of workplaces to boost the morale of the employees and to motivate them to keep doing better in their job. Among other uses of rewards and incentives, these things help to develop teamwork among the employees of a workplace through friendly competition. 

It is important to provide rewards and incentives to the employees to keep them productive in their work. Employees feel highly driven and motivated to do a better job in the workplace if their hard work and efforts get properly recognized by the higher-ups of the company through rewards and incentives.

As everyone likes to feel appreciated for their efforts and hard work, it’s important for the leadership of a business or an organization to make their employees feel valued, appreciated, and rewarded. Also, a positive vibe gets created around a workplace if the employees are provided with proper rewards and incentives.

A business will get an increase in employee loyalty if it rewards the employees for all the good work they put in for the company. Also, the business experiences an increase in productivity, revenue, and growth. A proper culture of providing rewards and incentives also helps a lot with important workplace metrics, like employee engagementemployee retention, etc. 

These days, the culture of providing employees with various rewards and incentives has become an integral part of the corporate world. Employees feel inspired and elated after getting these and feel the need to do even better. Also, they feel more engaged in the workplace, and a good working relationship grows among the employees. It also becomes easier for a company to retain its top performers. Employees feel good to keep working at a company that recognizes and appreciates them properly for their hard work. 

There are great uses of rewards and incentives for a company. A company enjoys numerous advantages by implementing a proper culture of providing rewards and incentives to the employees. Here are the main use of rewards and incentives for a company-

Increases Employee Productivity

Providing rewards and incentives to the employees helps increase productivity in the workplace. When employees get properly appreciated, recognized, and rewarded for their hard work and efforts, they work even harder to meet their target and secure a reward. The reward itself can be very motivating for the employees, but mostly the thing that drives them is the recognition that comes with the reward. Employees get highly productive due to that and bring in better results for the company in return.

Ensures Employee Loyalty 

It is really important for a person that their work gets valued and recognized. In the same manner, it’s important for employees that the hard work and efforts they put in for the company get valued and appreciated by the higher-ups. Employees can feel happy with just recognition from the leadership, but a thoughtful and motivating reward lets an employee know that they really have made a difference for the company.

Employees that feel appreciated and feel like their hard work isn’t in vain, become really loyal to the workplace. They are not likely to leave the company when other opportunities come up. They might also recommend open positions of the company to their contacts.

More Accountability

When it comes to team or department-based rewards and incentives, where a whole team has to achieve certain goals, or complete particular tasks to get the reward, the accountability increases highly in the workplace. Members of a team hold each other accountable in the workplace so that they can reach new heights together as a team. Also, team members hold each other accountable so that they can succeed in winning rewards from the higher-ups. When accountability in the workplace increases, errors get decreased and work gets done in a much better manner. This will, of course, benefit the company massively. 

Increases Employee Motivation

When employees know that if they keep working hard and bringing in better results, they will get impressive rewards and incentives from the higher-ups, it motivates them highly. They feel motivated to keep doing better in their jobs so that they can get recognized and rewarded by the company.

Most employees are inherently competitive in nature, and they feel the need to stand out among their peers so that they can be recognized by the leadership and be considered for raises, promotions, and more important roles. When a proper culture of providing rewards and incentives is implemented, they feel motivated to do better so that they can get the rewards. They also feel motivated to make their team members and leaders proud. The company enjoys massive success and growth in return.

Boosted Morale

Getting rewards and incentives highly boosts the morale of the employees. It also helps boost the collective morale of the workplace. The employees encourage each other to do their best so that everyone’s accomplishments get rewarded properly. As everyone works with high morale to reach the same goal, the business experiences great results and profits.

Improves Collaboration

If a company introduces a proper rewards and incentives program in the workplace, especially for teams working on specific projects, the collaboration between the members of teams gets highly improved. They all do their part properly and work towards a common goal to get the projects done successfully. They work through their differences, help each other, and work together so that they can get rewarded. This in turn helps the company enjoy massive success. 

Final Words

These days nothing works better than rewards and incentives to increase the motivation, productivity, and morale of the employees of a business or an organization. It is paramount that the employees of a workplace get appreciated, valued, and recognized for all the efforts and hard work they put in for the company. This drives them to do better in their jobs. So, the implementation of a proper rewards and incentives program for employees is a must for any organization or business in order to experience growth and better results. 

Adapting marketing to the new economy

Companies in 21st century have to adapt to ever changing environment. At present, companies represent a curious mix of old as well as the new economy. A great deal of research has already been done with respect to the old economy, but for the new economy, companies are learning it rather hard way. Companies have to choose elements from old and new economy wisely as to build a business model which would bring value to the company.

Technology revolution, globalization and market deregulation factors are among many sculpting the new economy. These 3 factors interact with each other at different levels creating the driving force for the new economy. The old economy was full of analog devices, which were running on a continuous signal wave, for example, gramophone records. In today’s world systems and devices are running on digital technology where information is carried in ones and zeroes. However, this digital information cannot be exchanged between devices without connectivity through wire or wireless networks. This connectivity is achieved through intranet, extranet and internet.

Internet allowed players like Yahoo, Amazon, ebay to offer products like music, books, apparel, etc. directly to customers. This move de-stabilized the traditional distributors and retailers causing some to shut down their business. However, some of the players developed online portals to offer their products and services which in turn de-stabilized new online players. Some of the old players were successful with help of their brand strength and poor business models of pure online players.

In the old economy focus was only on standardization, mass production and singular marketing policy. However, with the amount of information available in the new economy, companies are best at understanding consumers. This better understanding has led to customized products, a shift from standardization. However, this customization has its drawbacks not only for companies but also for customer. Companies find it difficult to maintain the cost level for customized products to register profit. Customization is impossible for products, which require complex industrial engineering. Customer does not know real product appearance until it fully completed and also return policy is not there in customization.

The new functioning of economy has changed the way companies approach their business. Companies are looking forward to expanding across market segments to get maximum market share while keeping focus strictly on customer needs. For these companies are making organizational changes where departments are developed to manage a segment rather than a product. Companies are looking forward to developing consumer based brand equity to foster long term relation. Companies are coming up with products, which perform superior than consumer expectation there by creating a strong brand while the earlier branding task was accomplished through advertising. Companies are treating employees, distribution channel, and suppliers as their business partner and not customer.

Since companies have changed the way they function in the new economy, it is imperative that marketing practices also adapt. As consumers are looking forward going online for major of their purchase, businesses are looking towards electronic commerce (e-commerce) as a way forward. Research has shown online users usually buy music, software, books, apparel, etc. rather than goods like automobiles, house, etc. Business buyers are also coming online as well as suppliers, thereby substantially reducing the establishment cost. E-Commerce has also open doors for customer to customer relation through social networking and community forums, in which experience and discussion are done with respect to products. Through internet consumers are able to provide faster feedback to companies with respect to products and services.

As businesses are moving online, the focus shifts to developing of web sites to provide reliable and correct experience to consumers. Web site design, maintenance and security are of paramount importance for creating a favorable impression on consumer. Online marketing and advertisement have got prominence in this internet age.

The new economy had brought forward challenges and opportunities not only for companies but also for consumer.

5 Branding Styles for Your Business

You’ve come up with a great product or a unique service and now want to package it before presenting it to your target market. Branding will help you create a distinctive image and voice that will help set apart your products from those of the competition in the eyes of potential customers. There are a variety of ways through which you can achieve branding that will enhance your appeal to prospective buyers. 

1. Minimalistic

You may have heard the catchphrase “less is more.” You may have seen its application in the logos and websites of some of the world’s renowned businesses. Think of Nike’s simple swoosh or the overlapping red and orange circles synonymous with Mastercard. These simple symbols stick readily in one’s mind with fewer elements to focus on, especially when paired with equally simple slogans like “just do it.”

The minimalist design ethos can make your website more appealing to visitors. A site that welcomes visitors with a plain black or gray background and a few letters in large font in a contrasting color is more appealing than one that attacks your senses with multicolored media. Note that being minimalist doesn’t translate to being dull; you can keep it simple while still exciting the eye. The beauty of placing information against a plain background with clear lines and a simple color scheme is the reader can focus more on it and find what they need faster.

2. Artistic  

If you want your branding to appeal to the free-thinking, creative types, you’re better off using artistic imagery. An artsy logo will also serve you well if you’re in the creative field yourself. A hand-drawn logo will broaden a graphic designer’s appeal to potential customers than the dry capitalized letters favored by law firms and auditors. 

You can play around with creative branding elements to achieve the effect that will appeal most to your market niche. Incorporating 18th-century calligraphy and Roman numbers offer classic appeal to branding. Slapped on a bottle of whisky, it may prove attractive to successful executives in their 50s or 60s. Playful anime album cover art may enhance a musician’s appeal to teenagers or those in their early 20s.

3. Professional

Many elements go into creating a brand that will resonate with your business’s target market. If you have no marketing background, you may have to engage in extensive trial and error before you hit on a branding formula that works, even if you consider yourself a graphic design guru. There is much more to branding than designing a cute logo or an expensive website. 

Bringing on board professionals in this field will help you cut down the time it takes to develop a branding concept that will captivate the masses. Instead of reinventing the wheel, you will have people experienced in branding applying concepts they’ve seen working for others in the same line of business.

Besides helping you develop a brand that looks good, they will help you apply it consistently across the various platforms where your target audience will interact with it. Branding agencies in New York can help you conceive a professional-looking brand to appeal to your audience. The best part is that it will probably cost you less than just using trial and error.

4. Bold

If you want to set yourself apart from the competition, you may consider going for bold branding. Go for striking brand colors, a captivating logo, or a snappy, out-of-the-box tagline. However, even as you stretch the boundaries of your imagination, remember your aim is not simply to wow, but to connect with your target audience. 

Before you go all-out on that deep red symbol or those super-size fonts, it’s wise first to find out how your audience is likely to react to them. This is why it’s advised to conduct market research to get an idea of the likes and dislikes of the people consuming your branding. With freely available online tools such as Google Forms, gathering information from your target market should be easy and inexpensive. 

5. Nostalgic

One clever way to work your brand into the hearts and minds of the older generation is by using it to evoke cherished memories. From time to time, we want to relive the precious moments when we danced to our favorite songs, received a longed-for pair of sneakers, or enjoyed a family outing. With nostalgia marketing, you try to brand yourself in a way that allows your target market to rekindle those fond memories. This tactic has proven particularly effective when tapping into the millennial demographic.   

Make Your Customer the Hub

The fact that a particular marketing style works for one enterprise doesn’t mean it will automatically work for you. What will determine the form of branding that will be most effective for you will be your customers. Do your homework and discover their likes and dislikes before rolling out your branding. 

Four year celebration of gst


India recently celebrated 4 years of completion of GST since its implementation. 1 july has been selected as GST Day by ministry of Finance as GST was enacted on this day 2017. GST (Goods and services tax) is a single indirect tax regime eliminating compounding effects of various taxes at various levels. It was labelled as a game changer by many experts. But the question is how far it has accomplished its goals. 

Photo by Karolina Grabowska on

 The Good

The GST has brought the number of taxpayers to almost double the taxpayers before the implementation of GST

There is a substantially positive change in tax to gross domestic product ratio which signifies a positive impact on Indian economy other than this the process to file taxes and register for GST have been digitised making it convenient for taxpayers. Taxpayers can easily track all their dues and process for GST

The Bad 

Even though the GST has made startup culture easy for some it still has some drawbacks to be tackled. Registering in every state to trade has been tedious and puts a financial burden on the taxpayers. The businesses have to face technical issues in IT platforms of the GST portal that brought some delays in the business. Not separating the micro enterprises from the tax regime has put a burden on small business owners. 

Still India has impressed the world by enacting a history making tax regime in the nation. Steps taken by the government have been appreciated by many nations. The overall success of the GST lies in the schemes made keeping the welfare and interest of the stakeholders in mind.