Category Archives: #marketing

What Is Social Selling And Why Is It Important?

 

Social selling involves leveraging your social network to build trustworthy relationships, find the right prospects, and achieve your sales goals. Unlike social media marketing, social selling allows you to zero in on your social media prospects and build rapport with them. Social selling creates better leads and eliminates the need for cold calling if done right.

Potential customers are likely to think of your brand first whenever they need to purchase if you actively connect with them on social media. Social selling is not about bombarding potential clients with unsolicited DMs and tweets. It is also not about adding new contacts to your list – but rather making social interactions meaningful and presenting your brand as a solution giver.

How Can Social Selling Help Your Business?

Small brands can achieve brand awareness through social media by sharing easy-to-create content such as infographics, ads, short videos, and links to high-quality content that addresses trending topics and answers clients’ questions. You can also use hashtags to make posts appear in common queries on social media and boost brand awareness.

Greater Brand Awareness

Social selling can help you manage how the public perceives your brand. It’s no secret that customers go to social media to vent about bad customer service. 

Whether such complaints come through Instagram, Facebook, or privately through a messaging app, respond to them quickly and professionally. If a customer compliments your brand, let them know how much you appreciate them as soon as possible.

Cut Down Sales Cycles

Social selling encourages you to cut down on cold calling. Research shows that 39 percent of B2B professionals acknowledge that social selling reduces the amount of time spent on researching accounts and contacts. 

Being present online allows you to listen, monitor, and respond to conversations since buyers go online to ask for recommendations from industry peers. Qualified prospects will do business with you if you position yourself as an industry expert by consistently sharing high-quality content.

Outsell Your Competitors

Your business accounts on Facebook, LinkedIn, or Twitter can professionally present your small business and its message for potential customers to see.

 Leveraging these platforms to share customized content can put you ahead of the competition, attract more customers, get customer feedback, and build customer loyalty. It can also help your business increase its market reach to international markets.

How to Get Started with Social Selling

New social media channels keep popping up now and then. While it can be tempting to be active on all social media channels, it is not always a good course of action. You need to strategically choose social media channels that can work for your business. 

Select the Perfect Social Media Channel

Different platforms offer different advantages. Create social media goals that align with your business goals, and through these goals, a few social media channels will stand out to be suited to help you reach business success.

Optimize Your Profile

A well-optimized business profile can help potential customers discover you through keywords, learn more about your products and services, and visit your website. Optimized profiles can also help convert conversations to more compelling leads to more loyal and paying customers. If your social media profile remains unoptimized, the profile fails to drive traffic, increase email subscribers, and increase sales.

If your profile does not tell users anything about your brand or what you do, it can hurt your business growth. Include social media optimization in your digital marketing strategy as it helps increase product awareness, connect with customers, and mitigate potential damaging news. If you are not sure if you can do it on your own, consult creative marketing agencies in NYCto guide you through.

 

Engage With the Right Audience

Before anything else, you need to know and understand your target audience. Once you understand what your audience likes, start creating content that they crave the most. Come up with a strategy to help create and share valuable content.

You can leverage storytelling to build relationships, introduce your business, and add value. Engage with your audience. Leave no question unanswered, analyze how your audience responds to your content, and nurture these relationships by providing your customers with relevant content and continuously engaging with them.

More About Social Selling

Social selling has something to do with social media and everything to do with people. It is a modern way of interacting with prospects and statistics now show that 90 percent of sales reps are now using social selling tools. 

Selling has evolved. These days, sales are all about building strong and trustworthy relationships with prospects. Social selling gives prospects an impression that you are an expert in your field and puts you ahead of competitors who still use traditional sales techniques.

WHAT IS AN OMNICHANNEL CUSTOMER EXPERIENCE?

Customer expectations are changing swiftly and businesses need to adapt through digital transformation to understand the customers and their journey. Customer experience is now becoming the key differentiating factor in the customers’ decision-making process. The positive or negative experience customers receive across multiple touchpoints is what now defines the brand.

Omnichannel customer experience is no longer an aspiration. It’s fast becoming a must have for any modern business.

And that’s because consumers don’t have just one way to interact with your brand any more. There’s a whole range of different channels available at their fingertips to reach out and learn more about your products and services: Google searches, social media, videos, and mobile apps to name but a few. 

The reality is, if you want to cater to the modern consumer, you simply have to adopt an omnichannel approach. 

So, let’s take a look at exactly what omnichannel customer experience is and how you can create and improve it for your company.

Photo by Andrea Piacquadio on Pexels.com

What is omnichannel customer experience? 

Omnichannel customer experience is when a business advertises to, sells, and supports prospects and customers across multiple channels, treating each interaction or touchpoint (e.g. social media, SMS, chatbots) as part of a single, frictionless whole. 

An omnichannel approach enables customers to begin their experience with your brand in one channel and continue it on another channel seamlessly.

Why is an omnichannel customer experience important?

Omnichannel customer experience allows you to reach the modern consumer in a contextually relevant way at every point in their journey, regardless of the channel they access from.

This positively impacts the quality of customer interactions and creates greater customer engagement.

Benefits of omnichannel customer experience

Adopting an omnichannel approach has a number of benefits for both your customers and your business. Some of the most important are:

  • More choice for customers. Modern customers expect a frictionless experience with your brand. Providing a variety of integrated channels allows them to interact with you however is most convenient for them while maintaining relevance.
  • Improved customer retention and revenue. According to ClickZ, shoppers who use three or more channels to interact with brands have a purchasing frequency rate 250 percent higher than single-channel users. Harvard Business Review also reports that customers who used more channels spend an average of 4 percent more in physical stores and 10 percent more online.
  • Cater to a broader audience. Certain consumers may favor certain ways of interacting with a brand. The greater the number of channels you have available, the greater the variety of potential customers you can attract. 
  • Collect better data. Omnichannel journeys provide a rich source of data. This data can be used to gain a deeper understanding of your customers and provide valuable insights into where customers encounter issues, allowing you to improve your offering.

Omnichannel vs multichannel customer experience 

Most businesses use multiple channels for sales and support. But having multiple channels doesn’t automatically equate to an omnichannel experience. 

A multichannel business may have a website, social media account, brick and mortar store, and so on. However, every channel operates independently in its own silo. There might be one goal and strategy for Facebook and a different one for a company’s website. 

An omnichannel approach also involves interacting with consumers through a variety of channels, but instead of having a unique strategy for each one, omnichannel focuses on creating an integrated experience in real time. All the channels are knitted tightly together.

How to build an omnichannel customer experience

Wondering how to get started with an omnichannel customer experience? Here are some tips you can use to integrate multiple channels.

Map the customer journey 

It stands to reason that if you want to create a seamless omnichannel customer experience, you need to fully understand your customer journey: where buyers begin, and all the touchpoints that lead to purchase and beyond. 

Mapping the customer journey also helps you identify where gaps and issues arise. Once these are out in the open, you can make tweaks to them and optimize the shopping experience across channels to increase sales and improve convenience.

Listen to feedback

Feedback from customers can give you the information you need to improve the customer journey and create a more cohesive customer experience. 

So, collect reviews and ask your customers for their opinions. Use the opportunity to find out how customers want to interact with your brand. That way you can build an omnichannel approach catered specifically to your customers needs.

Sending out surveys can be done through email or mobile apps, or you could even generate a popup on your site that lets customers rate their experience and give comments and suggestions.

Use the right technology 

Seamless user experiences are impossible without the right technology. Support agents should be able to contact customers through live chat, video and voice calls, mobile apps, and more depending on their preferred method of communication. 

But to create a true omnichannel customer experience, you need to bring all of this data together in a single customer view. That way, no matter what the channel a customer accesses from, your team has all their information available to pick up seamlessly from where they left off.

Websites should also use technology to offer personalized experiences in the form of product recommendations to encourage customers to make repeat purchases.

Identify the stakeholders 

Implementing an omnichannel experience doesn’t happen overnight. You’ll need to work closely with multiple departments, like your sales, marketing, customer service, and product teams. At the end of the day, a cohesive customer journey relies on a cohesive internal approach to get it done.

If it all seems too overwhelming, a good tip is to start small and then modify the customer journey across further platforms as you go. You can align experiences in your main channels first, then expand these experiences across multiple supporting platforms.

How to improve the omnichannel customer experience

Even with an omnichannel customer experience strategy in place, there’s still room to build on this and improve over time. Here are some ways you can go about it.

Better understand your customers

Even a well-planned omnichannel strategy will fail if it’s not directed at the right customer. To make sure that doesn’t happen, you must have an up-to-date understanding of consumer behavior. 

Use big data and surveys to gain insights into customer behavior, what they expect from your brand, and how this changes over time. Making business intelligence and analytics software part of your research process can provide you with valuable insights into who your ideal market is and what they need from you.

Follow the leaders

There are plenty of success stories to follow in the omnichannel world. While copying the steps taken by brands like Starbucks, Amazon, Disney, or Bank of America won’t likely catapult your business to the same level of success, paying attention to where they’re putting their resources can help you find your way. There are some examples of companies getting omnichannel right later in the post to give you some ideas.

Get the support you need

Maintaining a successful omnichannel customer experience isn’t a one-employee show. It takes an entire team to make sure things are on track. You’ll need managers, researchers, developers, freelancers, and, most importantly, support. If there is doubt surrounding the effectiveness of an omnichannel program, address it straight away before it becomes a problem. And as new employees join the business, make sure they understand the emphasis being placed on omnichannel at the organization.

Develop your mobile capabilities

Not all industries have mastered mobile-friendly platforms yet. And surprisingly, there are plenty of ecommerce businesses whose websites could use a facelift and a few upgrades. Not only does this create doubt in a client’s mind about your brand, but it hurts your SEO ranking, which affects how prominently your business’s website appears on search engine results pages. Consider using a mobile-friendly analyzer to see how your website is stacking up.

Conduct a content analysis

The appearance of your site, app, support articles, and social media should all be consistent. But no matter how great they look, they won’t get you far without great content. Some businesses tend to focus on writing keyword-heavy blogs and website pages, hoping to rank high in search engines. Or, their product writing is clunky or unclear. Conduct a content analysis of your website and other platforms to make sure you’re catering to your readers and users, no matter where they see you.

Improve your response times

What’s your average response time for social media inquiries? It may surprise you to know that close to half of consumers expect a social media response time of fewer than 60 minutes. And if you’re not responding to customer messages at all you’re doing your brand a great disservice. 

When it comes to your website, make sure you’re taking every opportunity to engage and address visitors. You can use communication channels like live chat software or chatbots to make every visitor feel heard and appreciated.

Take your omnichannel approach offline

There are plenty of offline omnichannel opportunities. Even though most client interactions are digital, there are still analog channels that might make sense for your industry and business. Radio, magazine ads, direct mail, event sponsorships, and branded merchandise are all examples of offline channels you can explore and integrate into your strategy.

Rethink in-store consumer experiences

Today’s consumers are often uncomfortable in brick-and-mortar stores compared to browsing online at home. Research shows that 87 percent of consumers research products online before purchasing. Help consumers transition easily from online to offline. This could be something as simple as providing live inventory for brick-and-mortar locations so customers can easily decide whether to make a trip to the store. And if it’s not in stock, your website could recommend other products that might fit the bill instead.

Choose your channels wisely

One mistake many companies make with omnichannel is thinking that they must be on every platform. Omnichannel marketing isn’t about being everywhere, but about being present, available, and consistent in the places your target consumers are and creating a positive user experience.

Learn where your customers are spending their time — whether it’s Pinterest, Instagram, Facebook, or LinkedIn. Don’t forget about offline opportunities as well. Optimize your content for only the offline and digital channels that you need in your marketing approach. There’s no point overstretching and putting your message where it won’t be heard.

Keep it consistent

It may seem obvious, but whenever you doubt the direction your omnichannel strategy is going, remind yourself that consistency is key to developing loyal audiences and stronger customer relationships. From your website to your app, from your social media pages to your email, from your employee’s shirt logo to your receipts, strive for consistent branding throughout.

Familiarity breeds trust, trust builds repeat customers, and the easiest way to grow revenue is through repeat business.

Examples of omnichannel customer experience

Need some inspiration? Let’s take a look at a few top brands that have successfully integrated different digital channels. 

Starbucks 

Starbucks offers a premium user experience. 

Customers are rewarded with a free drink after they sign up for a customer loyalty program. When they make a purchase through the Starbucks card, they can reload through the app, website, in-store or by a mobile device — and their total rewards points are updated across all platforms.

Coffee enthusiasts can also make mobile orders, gift digital Starbucks cards, find stores near their location and tip their baristas without going out of their way. 

Neiman Marcus 

Neiman Marcus is a fashion brand that uses technological innovation to connect online and offline platforms. 

The Neiman Marcus app connects shoppers to sales associates through text messages, calls, emails, or FaceTime. Shoppers can also use it to check their points and view upcoming events or promotions.

The website delivers personalized product recommendations and remembers size preferences, too. One major differentiator between Neiman Marcus and other online stores? You can use geolocation to find items stocked in nearby stores. New arrivals that suit customers’ preferences are sent through email and direct mail. 

“Memory Mirror” is another distinct omnichannel feature. Have you ever wondered how your outfit looked from behind or from the side? The Memory Mirror can record and capture your try-ons from every angle. Hesitant shoppers who need a second opinion can also seek advice on their looks by sharing the outfits with their network. 

The Dufresne Group

The Dufresne Group used technology to take services online while keeping the kind of in-person experience so pivotal for selling in an industry like furniture. 

Previously, furniture repair required two on-site visits: one for assessment and the other for the repair work. Video chat allowed the team to reduce on-site inspections, providing the same high quality service instead remotely, increasing convenience.

Omni-channel marketing ensures that messaging and branding are consistent among channels. It acknowledges and addresses the customers across their preferred platforms to deliver a smoother buying experience at every stage of their journey. It also includes merging the different channels together (for example, social media, website) for promotional experiences.

Social Media Automation — Everything You Need to Know

Integrating effective social media automation into your business’s processes will result in more engaging content — and in today’s world, that could spell the difference between failure and success.

To put it simply, social media automation should be a crucial part of any business plan.

In this article, we will discuss how using social media automation tools can help create and schedule more engaging content.

What is social media automation?

Social media automation helps businesses organize their social media presence. Through the use of tools, you can create, schedule, and share content with audiences, usually for marketing purposes.

As a result, businesses can increase profit margins and dedicate more time to their team members and other tasks. Below are a few key points exploring why your company should use social media automation tools.

What are the benefits of social media automation?

Social media automation ensures your business doesn’t miss out on connecting with its customers. The number of social media users in the world today is 4.62 billion, which is more than half the global population.

Automating your social media with, for example, scheduled posts and chatbots to respond to comments, is a great way to reach those users. In fact, 80% of businesses that use social media automation reported improved lead generation and an 77% increase in conversions.

If this statistic alone doesn’t pique your interest, have a read below through some of the key benefits of social media automation.

It will make your content consistent, boosting your online presence

Maintaining a consistent stream of engaging, quality content is paramount to building your online presence. It is what separates you from the crowd.

Consistency can be achieved with social media automation tools like Buffer and Hootsuite that enable you to accurately schedule your content for historically peak times across multiple platforms.

Maintaining consistency in the voice and timing of your content is key to a successful marketing strategy. Consistency will help your business create a brand-specific voice and style.

Automation will free up time to use elsewhere

Integrating social media automation tools into your business can save you and your team hours of hard work. Devoting manual time to post content across multiple social media platforms once your business starts to pick up speed will limit your progress.

Familiarize your team with suitable tools that can help them strive toward your business objectives. Run your content through a grammar checker to ensure it’s free of errors. Enlist the help of friendly chatbots. Schedule posts meticulously with easy-to-use planners.

Automation improves engagement

Monitoring activity across all of your social media platforms in one place will make it easier to achieve higher user engagement.

Being privy to consumer consensus, brand mentions, messages from the community, and statistics on each post are all pieces of valuable data that can be leveraged to help drive engagement.

Maintaining a level of organization through social media automation applications will also ensure you are responding to your community in a prompt manner, making you more aware of your community’s needs.

Content marketing that is engaging and powerful will be what makes a difference to your company’s bottom line. One well-written advertisement or clever call to action can be worth countless poorly thought out pieces of content.

Scheduling posts ahead of time will mean you or a team member won’t have to stop what they’re doing numerous times a day to post or tweet. Since you won’t be rushed, you can make your content the best it can be. And you can spend your time on pressing tasks while automation takes care of social media.

Get to know your community

Social media automation tools can also be great ways to listen to what your community wants.

Social listening is when you use tools that gather data and then automatically piece together the conversation people are having about your brand or industry in the online realm.

This is highly valuable information, and if used wisely it will help you create even more engaging content in the future.

It can help you understand things like:

  • The best time to post future content.
  • Growing trends or needs that the community wants to be fulfilled.
  • The best or worst aspects of your competitors’ content.
  • How your content is better than your competitors’.
  • Ways your content is being beaten by your competitors.

This information is pivotal and should be at the forefront of future content design.

5 best social media automation tools

1. Postfity

Postfity Dashboard: create, automate, and analyze social media content

Easily schedule posts across multiple social media platforms to ensure you maximize audience engagement. Postfity’s seamless UI design helps you keep organized and on top of your social media content.

When you are posting on three or four platforms daily, it can sometimes get overwhelming.

With excellent functionalities across Twitter, LinkedIn, Facebook, Instagram, and many others, social media automation is an attractive prospect on Postfity.

Use the platform’s sleek calendar dashboard to gain insight into the upcoming days and weeks of your social media content, and give desired group members secure access to simultaneously work on the same profile.

Postfity also recommends trending and new post ideas generated by AI that have analyzed search engine results, which can help inspire your team’s future content.

2. Sendible

Sendible Dashboard, Facebook activity overview

The all-in-one dashboard of Sendible makes social media automation easy.

Designed for use by larger agencies, Sendible is perfect for anyone who is on multiple platforms with several accounts on each. 

With an intuitive workflow and the ability to link multiple members to one account, Sendible will help you organize even the largest of content libraries.

Sendible posts are queued in bulk and then scheduled to be posted at a time when your community is most active. This drives engagement. 

Social Inbox is a feature that compiles all comments and activities of your community in one place. This makes it even easier to stay actively engaged with them.

Add streams from different social media platforms and prioritize new community comments and activity. Once you have responded to the messages from your community, simply archive them and keep your inbox tidy.

3. Sprout Social

Sprout Social Dashboard: publishing calendar

A great alternative to Postfity and Sendible is Sprout Social.

Sprout Social’s holistic approach to community engagement has made them an attractive social media automation application for many budding businesses.   

Similar to Postfity, Sprout Social offers a structured calendar dashboard that helps you stay on top of your future content.

The platform provides social listening analytics to help you gain excellent consumer insight, meaning you can adjust which content you are producing to more authentically engage with your audience.

Manage all your campaigns, development, and analysis from inside the application. Sprout Social is a one-stop-shop for efficient social media automation.

4. TweetDeck

TweetDeck Dashboard: organize and analyze tweets in one place

This one is helpful if you want to improve your presence on Twitter.

With over 330 million active users, marketing through this platform successfully can reap dividends.

The short lifespan of content on Twitter, as well as content length restrictions, makes creating engaging content difficult.

That’s why TweetDeck offers marketers the options to monitor unlimited “keyphrase” tweets, which are laid out in columns on your dashboard.

This helps you watch what is happening in the demographics which interest your team in real time.

Having several columns to monitor at a time can be strenuous.

This is why the platform built an excellent filtration system, helping you be exposed only to content that you plan to learn from and market with.

With this tool, it’s easy to create tweets ahead of time and schedule them to be posted on multiple accounts days in advance.

5. Tailwind

Tailwind Landing Page: Pinterest creation and scheduling

If you aren’t taking advantage of Pinterest’s platform as a way to market to your community, you should consider doing so.

If you use Chrome, the Tailwind extension is extremely user-friendly and can be integrated instantly.

Drag and drop to your editorial calendar and get a huge leg up on organizing your social media content.

The smart loop feature allows you to repin high-performing content and informs you which boards to republish to. This makes scheduling content to relevant times of the year even easier.

Comprehensive analytics track pins’ performance, enabling you to monitor and learn from past and current campaigns.

The innovative “Tribes” feature encourages collaborative community marketing. Gain access to group boards by creating meaningful Pinterest content and contributing to the tribe, which can have viewerships that can range into the millions.

Automate your success

There is no denying that social media automation is here to stay.

These tools will open up doors for your business. Staying active and informed in this space will allow you to remain ahead of the pack.

Your content can always improve, and your processes can always be more streamlined. Even if your social media marketing is already showing positive results, don’t be afraid of changing a winning strategy.

You’re likely to see even greater success with social media automation, and the hours you free up will be a precious resource as your business grows.

5 Ways to Continuously Attract New Audiences on Instagram

Now, more people use Instagram than Facebook or Snapchat combined. People of a younger age are attracted to Instagram’s stories feature, while others like the ability to post long-form material that gives a clear picture of their identity and the goals they have for the future of the platform.

In this post, we will share 5 ways that you can use right now to continuously attract more users to follow your account on Instagram. Of course, you can buy Instagram followers if you want to quick growth. But if you are looking for organic ways, you can not miss out on the following content.

Posting Regularly and Consistently

Even if you just update once or twice a week, you should maintain a consistent posting schedule. Decide on a time when you’ll have lots of possibilities to interact with your listeners and share your thoughts. Make every effort to publish on the days that you have set out for this purpose. As a consequence, you may notice a decrease in the number of interactions from your followers. You may lose a big number of followers as a consequence of not posting on certain days. When aiming to develop your Instagram following, the most essential thing to remember is to be consistent with the number of times you post each day.

The frequency with which you publish on Instagram has a direct impact on your ability to get more followers. If you publish on Instagram on a regular basis, you will get more free likes and engagements. As a consequence of your increased exposure on the internet, you will attract a greater number of supporters. Because of this, you will earn more followers, and your company will stay at the forefront of people that come across your page. It’s an excellent question.

It is recommended that you post three to five times every day if you want to fast grow your following. If you start with five posts per day, you should be able to keep up with your blogging schedule. Instead of limiting the number of postings, it is preferable to increase their quantity. If you limit the frequency of your posts in order to minimize interactions, you may lose some of your followers. If you find yourself running out of ideas, consider uploading user-generated material. The number of Instagram users that visit your account will increase if you submit an Instagram story at least once every day.

Add Right Hashtags

Not only can you follow other users on Instagram, but you can also follow hashtags. Identify the most popular hashtags that you will be tweeting about often. People who use hashtags to publish photos should be followed by liking their posts as well as following others who do the same. The more people see your material, the more likely they are to follow you back and become involved.

You must use the proper hashtags in order to increase your Instagram account’s organic reach. Use a combination of well-known and less well-known hashtags to make your post look more relevant to Instagram’s algorithm. The more likes you get from this, the better. Getting a lot of likes in the initial few hours after publishing an image is key. Increasing the number of views and likes on your post will benefit you much.

To obtain free Instagram likes in the initial few hours, you need to upload the appropriate material at the right moment. This means that you must also have a following, which will assist you to obtain a boost when you publish an image.

Cross-Promote Your Account

It is completely fine to brag about one’s talents and achievements. Promote your newest updates by using Instagram to cross-promote your content. If you have a website or blog, you should put a follow link to Instagram on it, and you should consider incorporating Instagram galleries in some of your blog posts as well. Instagram allows you to build galleries that are exclusive to your account, or you can use a hashtag to create galleries that are more broadly relevant to your account.

To say nothing of the fact that begging for help is acceptable. Email your contacts, asking who else is on Instagram and suggesting a reciprocal following arrangement, or remind your friends and followers on social media platforms like Facebook and Twitter that you have an Instagram account that you’d want them to follow you on. It is remarkable how much reaction can be elicited by a simple inquiry, particularly from individuals who are acquainted with your body of work.

Ask Questions and Get Feedback

Getting attention is one of the primary motivations for using social media. So many individuals use Instagram and other photo-sharing apps as a way to share their unique perspectives and perspectives on the world. They want to be recognized and heard by others is at the heart of this drive to stand out.

Paying attention and giving other people the room to express themselves is critical when attempting to establish a fan base. It’s a good idea to engage your readers by posing questions and asking for input in the post’s captions. There is a chance that you’ll come up with something helpful or novel as a consequence.

Collaborate With Others

Collaborating with well-known companies or influencers will grow your Instagram following quickly and effectively. Once again, it’s time for some friendly competition. For the chance to win a gift, you need to be a follower of the other Instagram accounts of the fashion and lifestyle influencers. Everyone who took part will be watching their feed and the posts of the influencers they’ve followed in the coming days. After then, they’re dedicated for the rest of their life as a follower. Couldn’t you see how easy this was, couldn’t you?

Collaborating with others is an excellent strategy to get more Instagram followers free. An effective way to catch up to opponents is to overtake their pages one by one. It is common for celebrities to take over an Instagram account in order to promote their work, much as a performer may take over an awards show’s page in order to promote their performances. This will encourage people to visit your page in order to check what your favorite artist or influencer is up to, and they’ll be more inclined to browse through the remainder of your material.

It’s possible to cooperate without making music by appearing in each other’s movies and photographs. In exchange for the marketing of their clothes, stores regularly work with fashion influencers to promote each other’s brands. Many fashion businesses use photo sessions and small trips to advertise new collections or new arrivals. You’ll be able to reach out to a wider audience since all of your followers will have been included in the photo.

Social Media Marketing Strategies for Music Schools in 2021

Today, social media has been one of the central platforms that helps people connect. In a short period, we can send messages, create calls and even share our thoughts, as we can do it with just a click. Wherever we are and whatever we do, we can easily have access to it. Without compromising our time and effort, we can even reach others in the comfort of our homes.

As part of it, this has become widely spread because business owners have used it as the primary tool, especially for promoting their businesses. This has made the companies, institutions, and establishments move a significant shift from paper to digital one, giving them the chance to reach their target markets efficiently. 

Because of social media, marketing somehow becomes more accessible. It gives us a breakthrough to the more convenient and accessible platform in history. As time goes by, this will be our stepping stone to success. Many of us will depend on this in many valuable ways.

Why Social Media Is One of the Best Marketing Strategies?

Social media can connect anyone and anywhere globally will surely be an excellent platform for marketing. We can share anything that we think could promote our businesses, and with a period, we could reach our target market. 

Almost all of us have our gadgets. From phones to computers, we can access everything. As marketing in social media becomes rampant, it is no doubt that it is the best tool for marketing strategy. 

The Music Schools: Using Social Media Platform

Besides companies and businesses, Schools and institutions today use social media to promote and disseminate information to the public. Many schools used this tool to engage with many individuals and give them an idea about them.

Specifically, Music schools have been challenged today. They have also been turning to various online platforms to promote their business. Thus, here are some ways to better use Social Media and practices to add to your marketing plan in Music Lesson and have reached tons of potential markets.

Social Media Best Practices to Add to Your Music School Marketing Plan

1. Stick to 2 to 3 Platforms and Get Really Good at Them. Using not only one platform is critical to promote your music school better. As students, musically inclined individuals, and music enthusiasts will be quickly informed as most of them, especially the youth, are engaged in social media platforms.

As you continually use these platforms, you need to have a focus on them. Here are the social media platforms you could use to promote your site better. 

Social Media Platforms for Music School Marketing:

I. Instagram

II. YouTube

III. Facebook

IV. Pinterest

V. Twitter

VI. Blogs

2. Create an Active Profile. It is an advantage always to have your profile active. Showing that your school has currently engaged online using various steps such as posting will make people aware of your school’s existence. Profiling and optimizing your social media will help your target market see your school continuously.

3. Start Small Positive Movements on Social Media Which Is Related to Your School. Showing your audiences effective approaches might be practical to hook them up to join. On social media, you can quickly gain attention once you create even a small yet effective and efficient step to promote your school.

4. Upload Content Using Hashtags. Using hashtags helps your school to be known. You can easily get found with hashtags and eventually lead you to bigger audiences as it expands your perspective network.

5. Go Live from Your Music School Account. Every time your current students are performing or are having their practice, you can film them live. Showing them what is currently happening in your school or how you train your students will make your target audiences interested. It is like giving them a quick review of what they will experience once they enter your music school.

6. Start a YouTube Channel or a Podcast. As vlogging is a trend today, you can also start using that platform to give your audiences a hint about what kind of music lessons you offer in your school. Creating content where you will show how your students learn and how they grow will probably encourage every single music enthusiast or even those who dream of learning to join.

The podcast could also help you gain tons of audiences, as they could download it for easy access and convenience.

7. Promote Your Social Handles in Emails. Email marketing is also a key to promote your account. You can add your social profiles to your emails so that they could be more aware. Also, building your school’s image will be quickly done aside from vlogging.

Final Thoughts

There are many ways to promote your business, especially if you promote your music school at an early stage. Starting your business is challenging, yet remember that we can quickly gain many interested people once they notice your existence. 

Online Platforms have been helpful for all of us. Whenever we are and whatever we do, we can easily send ours though to anyone. By having a clear and effective plan, you can serve out the purpose you have, and by building its name, you can be known in all places, especially in the world we had created -Social Media.

Author Bio: 

Curtis Dean writes on behalf of Sage Music School where they base lessons on the science and research of the psychology of learning. Their effective teaching methods create confident and capable students who enjoy the happiness of making music.

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5 Branding Styles for Your Business

You’ve come up with a great product or a unique service and now want to package it before presenting it to your target market. Branding will help you create a distinctive image and voice that will help set apart your products from those of the competition in the eyes of potential customers. There are a variety of ways through which you can achieve branding that will enhance your appeal to prospective buyers. 

1. Minimalistic

You may have heard the catchphrase “less is more.” You may have seen its application in the logos and websites of some of the world’s renowned businesses. Think of Nike’s simple swoosh or the overlapping red and orange circles synonymous with Mastercard. These simple symbols stick readily in one’s mind with fewer elements to focus on, especially when paired with equally simple slogans like “just do it.”

The minimalist design ethos can make your website more appealing to visitors. A site that welcomes visitors with a plain black or gray background and a few letters in large font in a contrasting color is more appealing than one that attacks your senses with multicolored media. Note that being minimalist doesn’t translate to being dull; you can keep it simple while still exciting the eye. The beauty of placing information against a plain background with clear lines and a simple color scheme is the reader can focus more on it and find what they need faster.

2. Artistic  

If you want your branding to appeal to the free-thinking, creative types, you’re better off using artistic imagery. An artsy logo will also serve you well if you’re in the creative field yourself. A hand-drawn logo will broaden a graphic designer’s appeal to potential customers than the dry capitalized letters favored by law firms and auditors. 

You can play around with creative branding elements to achieve the effect that will appeal most to your market niche. Incorporating 18th-century calligraphy and Roman numbers offer classic appeal to branding. Slapped on a bottle of whisky, it may prove attractive to successful executives in their 50s or 60s. Playful anime album cover art may enhance a musician’s appeal to teenagers or those in their early 20s.

3. Professional

Many elements go into creating a brand that will resonate with your business’s target market. If you have no marketing background, you may have to engage in extensive trial and error before you hit on a branding formula that works, even if you consider yourself a graphic design guru. There is much more to branding than designing a cute logo or an expensive website. 

Bringing on board professionals in this field will help you cut down the time it takes to develop a branding concept that will captivate the masses. Instead of reinventing the wheel, you will have people experienced in branding applying concepts they’ve seen working for others in the same line of business.

Besides helping you develop a brand that looks good, they will help you apply it consistently across the various platforms where your target audience will interact with it. Branding agencies in New York can help you conceive a professional-looking brand to appeal to your audience. The best part is that it will probably cost you less than just using trial and error.

4. Bold

If you want to set yourself apart from the competition, you may consider going for bold branding. Go for striking brand colors, a captivating logo, or a snappy, out-of-the-box tagline. However, even as you stretch the boundaries of your imagination, remember your aim is not simply to wow, but to connect with your target audience. 

Before you go all-out on that deep red symbol or those super-size fonts, it’s wise first to find out how your audience is likely to react to them. This is why it’s advised to conduct market research to get an idea of the likes and dislikes of the people consuming your branding. With freely available online tools such as Google Forms, gathering information from your target market should be easy and inexpensive. 

5. Nostalgic

One clever way to work your brand into the hearts and minds of the older generation is by using it to evoke cherished memories. From time to time, we want to relive the precious moments when we danced to our favorite songs, received a longed-for pair of sneakers, or enjoyed a family outing. With nostalgia marketing, you try to brand yourself in a way that allows your target market to rekindle those fond memories. This tactic has proven particularly effective when tapping into the millennial demographic.   

Make Your Customer the Hub

The fact that a particular marketing style works for one enterprise doesn’t mean it will automatically work for you. What will determine the form of branding that will be most effective for you will be your customers. Do your homework and discover their likes and dislikes before rolling out your branding.