Category Archives: Skill Develpment

How can you get a Polish passport?

The Polish passport as an international travel document makes the issue of crossing borders much easier. As a fully-fledged citizen of Poland, you will not only avoid long queues at the airport but also get a chance to explore the world with no visa restrictions. Sounds great, doesn’t it? Before you plan your next trip and book flights, you should find out what conditions an individual must meet to get a Polish passport. You will find more down below!

Who can apply for a Polish passport?

The issue of Polish passport application is strictly related to being a fully-fledged citizen of Poland. The current legal regulations clearly define who can obtain citizenship and, as a result, also apply for a Polish passport. However, we completely understand that not everyone keeps following the valid principles and that’s why we decided to help you with your case.

As you probably know, citizenship may be obtained by the right of blood or the right of the soil. These are the most common ways of becoming a citizen of Poland. The Act on Polish citizenship also points out the possibility to acquire citizenship by naturalization (applies to the foreigner who has strong connections with Poland) or through ancestry (applies to individuals whose ancestors were Polish). We mentioned it for a purpose. To have a Polish passport, you need to be a Polish citizen. The process may extend in time depending on the complexity of your case.

Go to Five To Europe and check how to get Polish citizenship.

How can a foreigner get a Polish passport?

As we said before, the Polish passport application only applies to fully-fledged citizens which means you must acquire citizenship first. Based on the positive consent you receive, you get the rights and duties associated with that, such as the opportunity to pass citizenship to future generations. Nevertheless, we do not want to focus on this aspect right now. Instead, we would like to point out to you the next step you should take. So, once you are finally part of our nation, you have to apply for a Polish ID and passport. The documents we mentioned may serve as proof of your identity and also allow you to travel, work, or study freely within the European Union. What else should you know about it?

To get a passport in Poland, you must complete the following documentation:

  • Polish citizenship confirmation,
  • Polish birth certificate,
  • Polish marriage certificate (if applicable),
  • PESEL number,
  • passport application,
  • passport photo.

The passport application needs to be filled in the Polish language and, what’s next, submitted to the appropriate institution which is the Polish Consulate or General Polish Embassy with the consular section. It is also worth mentioning, you have to appear in person. Since the passport is biometric, you must leave your fingerprints. Keep in mind that you can pick up the document only from the institution in which the motion was lodged.

How strong is a Polish passport?

We are not sure whether you are aware of the fact that a Polish passport is considered one of the most powerful travel documents in the whole world. We can safely say it is good to have it! A Polish passport gives a citizen almost unlimited opportunities when it comes to traveling. You can forget about visa restrictions or border controls because a valid passport allows you to visit more than 180 countries. As a holder of dual citizenship, you also get a right to use the passport you find more convenient in a particular situation. 

There is nothing more left to do but choose your next destination and finally start exploring the world. The passport will let you follow your dreams and look for the best place to live or work!

What Is Social Selling And Why Is It Important?

 

Social selling involves leveraging your social network to build trustworthy relationships, find the right prospects, and achieve your sales goals. Unlike social media marketing, social selling allows you to zero in on your social media prospects and build rapport with them. Social selling creates better leads and eliminates the need for cold calling if done right.

Potential customers are likely to think of your brand first whenever they need to purchase if you actively connect with them on social media. Social selling is not about bombarding potential clients with unsolicited DMs and tweets. It is also not about adding new contacts to your list – but rather making social interactions meaningful and presenting your brand as a solution giver.

How Can Social Selling Help Your Business?

Small brands can achieve brand awareness through social media by sharing easy-to-create content such as infographics, ads, short videos, and links to high-quality content that addresses trending topics and answers clients’ questions. You can also use hashtags to make posts appear in common queries on social media and boost brand awareness.

Greater Brand Awareness

Social selling can help you manage how the public perceives your brand. It’s no secret that customers go to social media to vent about bad customer service. 

Whether such complaints come through Instagram, Facebook, or privately through a messaging app, respond to them quickly and professionally. If a customer compliments your brand, let them know how much you appreciate them as soon as possible.

Cut Down Sales Cycles

Social selling encourages you to cut down on cold calling. Research shows that 39 percent of B2B professionals acknowledge that social selling reduces the amount of time spent on researching accounts and contacts. 

Being present online allows you to listen, monitor, and respond to conversations since buyers go online to ask for recommendations from industry peers. Qualified prospects will do business with you if you position yourself as an industry expert by consistently sharing high-quality content.

Outsell Your Competitors

Your business accounts on Facebook, LinkedIn, or Twitter can professionally present your small business and its message for potential customers to see.

 Leveraging these platforms to share customized content can put you ahead of the competition, attract more customers, get customer feedback, and build customer loyalty. It can also help your business increase its market reach to international markets.

How to Get Started with Social Selling

New social media channels keep popping up now and then. While it can be tempting to be active on all social media channels, it is not always a good course of action. You need to strategically choose social media channels that can work for your business. 

Select the Perfect Social Media Channel

Different platforms offer different advantages. Create social media goals that align with your business goals, and through these goals, a few social media channels will stand out to be suited to help you reach business success.

Optimize Your Profile

A well-optimized business profile can help potential customers discover you through keywords, learn more about your products and services, and visit your website. Optimized profiles can also help convert conversations to more compelling leads to more loyal and paying customers. If your social media profile remains unoptimized, the profile fails to drive traffic, increase email subscribers, and increase sales.

If your profile does not tell users anything about your brand or what you do, it can hurt your business growth. Include social media optimization in your digital marketing strategy as it helps increase product awareness, connect with customers, and mitigate potential damaging news. If you are not sure if you can do it on your own, consult creative marketing agencies in NYCto guide you through.

 

Engage With the Right Audience

Before anything else, you need to know and understand your target audience. Once you understand what your audience likes, start creating content that they crave the most. Come up with a strategy to help create and share valuable content.

You can leverage storytelling to build relationships, introduce your business, and add value. Engage with your audience. Leave no question unanswered, analyze how your audience responds to your content, and nurture these relationships by providing your customers with relevant content and continuously engaging with them.

More About Social Selling

Social selling has something to do with social media and everything to do with people. It is a modern way of interacting with prospects and statistics now show that 90 percent of sales reps are now using social selling tools. 

Selling has evolved. These days, sales are all about building strong and trustworthy relationships with prospects. Social selling gives prospects an impression that you are an expert in your field and puts you ahead of competitors who still use traditional sales techniques.

Best Practices for Using a Histogram

A histogram is a graphical representation of the distribution of data. It is a graph that shows how often data occurs within certain intervals. Histograms are used to help identify the shape of a distribution and to estimate the probability of observing a value in a particular interval. 

Histograms are an important part of data analysis, and there are a few best practices for using a histogram that you should always keep in mind:

Always use histograms to visualise your data.

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Histograms are a powerful way to visualise your data. They allow you to see the distribution of your data, and can help you to identify any outliers or anomalies. Your histogram will show you the distribution of your data. You can see the number of data points that fall into each category.

Make sure that your histogram is properly scaled.

Histograms are a graphical representation of the distribution of data. They are used to show the number of data points that fall within a certain range. Histograms can be used to measure the central tendency, variability and shape of a distribution. A histogram should be used when you have a large amount of data. The data should be evenly distributed and there should be no outliers. If the data is not evenly distributed, you can use a box plot.

Always use bins that are of the same size.

When creating histograms, it is important to use bins of the same size. This will ensure that the histogram is accurate and provides an accurate representation of the data. If bins of different sizes are used, the histogram will be inaccurate and may not show the true distribution of the data.

Make sure that your data is evenly distributed across all of the bins.

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One of the most important tasks when working with histograms is to make sure that your data is evenly distributed across all of the histogram bins. This will ensure that you are getting an accurate representation of your data. If your data is not evenly distributed, you may not be able to make accurate inferences from your histogram. There are a few ways to ensure that your data is evenly distributed. One way is to randomly sample your data. This will help to ensure that each bin has an equal number of data points. Another way to ensure even distribution is to use the histogram’s bin width to calculate the number of data points that should be in each bin. This will help to ensure that each bin has the same size.

Use a good, reliable algorithm to calculate the bin boundaries.

To calculate the bin boundaries for your histogram, you first need to determine the input range. This is the range of numbers that you will be using. Then, you need to determine the number of bins you want to use. This is the number of divisions you want the input range to be divided into. Finally, you need to determine the size of each bin. This is the size of each division in the input range. Once you have these three values, you can calculate the bin boundaries for your histogram. First, divide the input range into the number of bins you want to use. This will give you the number of divisions in the input range. Then, for each division in the input range, calculate the size of the bin and the number of data points that fall into that bin. Finally, add up all of the values to get the total number of data points in the histogram.

Histograms are an important part of data analysis, and, by keeping these best practices in mind when using them, you can make the most of their data visualization and insights.

WHAT IS AN OMNICHANNEL CUSTOMER EXPERIENCE?

Customer expectations are changing swiftly and businesses need to adapt through digital transformation to understand the customers and their journey. Customer experience is now becoming the key differentiating factor in the customers’ decision-making process. The positive or negative experience customers receive across multiple touchpoints is what now defines the brand.

Omnichannel customer experience is no longer an aspiration. It’s fast becoming a must have for any modern business.

And that’s because consumers don’t have just one way to interact with your brand any more. There’s a whole range of different channels available at their fingertips to reach out and learn more about your products and services: Google searches, social media, videos, and mobile apps to name but a few. 

The reality is, if you want to cater to the modern consumer, you simply have to adopt an omnichannel approach. 

So, let’s take a look at exactly what omnichannel customer experience is and how you can create and improve it for your company.

Photo by Andrea Piacquadio on Pexels.com

What is omnichannel customer experience? 

Omnichannel customer experience is when a business advertises to, sells, and supports prospects and customers across multiple channels, treating each interaction or touchpoint (e.g. social media, SMS, chatbots) as part of a single, frictionless whole. 

An omnichannel approach enables customers to begin their experience with your brand in one channel and continue it on another channel seamlessly.

Why is an omnichannel customer experience important?

Omnichannel customer experience allows you to reach the modern consumer in a contextually relevant way at every point in their journey, regardless of the channel they access from.

This positively impacts the quality of customer interactions and creates greater customer engagement.

Benefits of omnichannel customer experience

Adopting an omnichannel approach has a number of benefits for both your customers and your business. Some of the most important are:

  • More choice for customers. Modern customers expect a frictionless experience with your brand. Providing a variety of integrated channels allows them to interact with you however is most convenient for them while maintaining relevance.
  • Improved customer retention and revenue. According to ClickZ, shoppers who use three or more channels to interact with brands have a purchasing frequency rate 250 percent higher than single-channel users. Harvard Business Review also reports that customers who used more channels spend an average of 4 percent more in physical stores and 10 percent more online.
  • Cater to a broader audience. Certain consumers may favor certain ways of interacting with a brand. The greater the number of channels you have available, the greater the variety of potential customers you can attract. 
  • Collect better data. Omnichannel journeys provide a rich source of data. This data can be used to gain a deeper understanding of your customers and provide valuable insights into where customers encounter issues, allowing you to improve your offering.

Omnichannel vs multichannel customer experience 

Most businesses use multiple channels for sales and support. But having multiple channels doesn’t automatically equate to an omnichannel experience. 

A multichannel business may have a website, social media account, brick and mortar store, and so on. However, every channel operates independently in its own silo. There might be one goal and strategy for Facebook and a different one for a company’s website. 

An omnichannel approach also involves interacting with consumers through a variety of channels, but instead of having a unique strategy for each one, omnichannel focuses on creating an integrated experience in real time. All the channels are knitted tightly together.

How to build an omnichannel customer experience

Wondering how to get started with an omnichannel customer experience? Here are some tips you can use to integrate multiple channels.

Map the customer journey 

It stands to reason that if you want to create a seamless omnichannel customer experience, you need to fully understand your customer journey: where buyers begin, and all the touchpoints that lead to purchase and beyond. 

Mapping the customer journey also helps you identify where gaps and issues arise. Once these are out in the open, you can make tweaks to them and optimize the shopping experience across channels to increase sales and improve convenience.

Listen to feedback

Feedback from customers can give you the information you need to improve the customer journey and create a more cohesive customer experience. 

So, collect reviews and ask your customers for their opinions. Use the opportunity to find out how customers want to interact with your brand. That way you can build an omnichannel approach catered specifically to your customers needs.

Sending out surveys can be done through email or mobile apps, or you could even generate a popup on your site that lets customers rate their experience and give comments and suggestions.

Use the right technology 

Seamless user experiences are impossible without the right technology. Support agents should be able to contact customers through live chat, video and voice calls, mobile apps, and more depending on their preferred method of communication. 

But to create a true omnichannel customer experience, you need to bring all of this data together in a single customer view. That way, no matter what the channel a customer accesses from, your team has all their information available to pick up seamlessly from where they left off.

Websites should also use technology to offer personalized experiences in the form of product recommendations to encourage customers to make repeat purchases.

Identify the stakeholders 

Implementing an omnichannel experience doesn’t happen overnight. You’ll need to work closely with multiple departments, like your sales, marketing, customer service, and product teams. At the end of the day, a cohesive customer journey relies on a cohesive internal approach to get it done.

If it all seems too overwhelming, a good tip is to start small and then modify the customer journey across further platforms as you go. You can align experiences in your main channels first, then expand these experiences across multiple supporting platforms.

How to improve the omnichannel customer experience

Even with an omnichannel customer experience strategy in place, there’s still room to build on this and improve over time. Here are some ways you can go about it.

Better understand your customers

Even a well-planned omnichannel strategy will fail if it’s not directed at the right customer. To make sure that doesn’t happen, you must have an up-to-date understanding of consumer behavior. 

Use big data and surveys to gain insights into customer behavior, what they expect from your brand, and how this changes over time. Making business intelligence and analytics software part of your research process can provide you with valuable insights into who your ideal market is and what they need from you.

Follow the leaders

There are plenty of success stories to follow in the omnichannel world. While copying the steps taken by brands like Starbucks, Amazon, Disney, or Bank of America won’t likely catapult your business to the same level of success, paying attention to where they’re putting their resources can help you find your way. There are some examples of companies getting omnichannel right later in the post to give you some ideas.

Get the support you need

Maintaining a successful omnichannel customer experience isn’t a one-employee show. It takes an entire team to make sure things are on track. You’ll need managers, researchers, developers, freelancers, and, most importantly, support. If there is doubt surrounding the effectiveness of an omnichannel program, address it straight away before it becomes a problem. And as new employees join the business, make sure they understand the emphasis being placed on omnichannel at the organization.

Develop your mobile capabilities

Not all industries have mastered mobile-friendly platforms yet. And surprisingly, there are plenty of ecommerce businesses whose websites could use a facelift and a few upgrades. Not only does this create doubt in a client’s mind about your brand, but it hurts your SEO ranking, which affects how prominently your business’s website appears on search engine results pages. Consider using a mobile-friendly analyzer to see how your website is stacking up.

Conduct a content analysis

The appearance of your site, app, support articles, and social media should all be consistent. But no matter how great they look, they won’t get you far without great content. Some businesses tend to focus on writing keyword-heavy blogs and website pages, hoping to rank high in search engines. Or, their product writing is clunky or unclear. Conduct a content analysis of your website and other platforms to make sure you’re catering to your readers and users, no matter where they see you.

Improve your response times

What’s your average response time for social media inquiries? It may surprise you to know that close to half of consumers expect a social media response time of fewer than 60 minutes. And if you’re not responding to customer messages at all you’re doing your brand a great disservice. 

When it comes to your website, make sure you’re taking every opportunity to engage and address visitors. You can use communication channels like live chat software or chatbots to make every visitor feel heard and appreciated.

Take your omnichannel approach offline

There are plenty of offline omnichannel opportunities. Even though most client interactions are digital, there are still analog channels that might make sense for your industry and business. Radio, magazine ads, direct mail, event sponsorships, and branded merchandise are all examples of offline channels you can explore and integrate into your strategy.

Rethink in-store consumer experiences

Today’s consumers are often uncomfortable in brick-and-mortar stores compared to browsing online at home. Research shows that 87 percent of consumers research products online before purchasing. Help consumers transition easily from online to offline. This could be something as simple as providing live inventory for brick-and-mortar locations so customers can easily decide whether to make a trip to the store. And if it’s not in stock, your website could recommend other products that might fit the bill instead.

Choose your channels wisely

One mistake many companies make with omnichannel is thinking that they must be on every platform. Omnichannel marketing isn’t about being everywhere, but about being present, available, and consistent in the places your target consumers are and creating a positive user experience.

Learn where your customers are spending their time — whether it’s Pinterest, Instagram, Facebook, or LinkedIn. Don’t forget about offline opportunities as well. Optimize your content for only the offline and digital channels that you need in your marketing approach. There’s no point overstretching and putting your message where it won’t be heard.

Keep it consistent

It may seem obvious, but whenever you doubt the direction your omnichannel strategy is going, remind yourself that consistency is key to developing loyal audiences and stronger customer relationships. From your website to your app, from your social media pages to your email, from your employee’s shirt logo to your receipts, strive for consistent branding throughout.

Familiarity breeds trust, trust builds repeat customers, and the easiest way to grow revenue is through repeat business.

Examples of omnichannel customer experience

Need some inspiration? Let’s take a look at a few top brands that have successfully integrated different digital channels. 

Starbucks 

Starbucks offers a premium user experience. 

Customers are rewarded with a free drink after they sign up for a customer loyalty program. When they make a purchase through the Starbucks card, they can reload through the app, website, in-store or by a mobile device — and their total rewards points are updated across all platforms.

Coffee enthusiasts can also make mobile orders, gift digital Starbucks cards, find stores near their location and tip their baristas without going out of their way. 

Neiman Marcus 

Neiman Marcus is a fashion brand that uses technological innovation to connect online and offline platforms. 

The Neiman Marcus app connects shoppers to sales associates through text messages, calls, emails, or FaceTime. Shoppers can also use it to check their points and view upcoming events or promotions.

The website delivers personalized product recommendations and remembers size preferences, too. One major differentiator between Neiman Marcus and other online stores? You can use geolocation to find items stocked in nearby stores. New arrivals that suit customers’ preferences are sent through email and direct mail. 

“Memory Mirror” is another distinct omnichannel feature. Have you ever wondered how your outfit looked from behind or from the side? The Memory Mirror can record and capture your try-ons from every angle. Hesitant shoppers who need a second opinion can also seek advice on their looks by sharing the outfits with their network. 

The Dufresne Group

The Dufresne Group used technology to take services online while keeping the kind of in-person experience so pivotal for selling in an industry like furniture. 

Previously, furniture repair required two on-site visits: one for assessment and the other for the repair work. Video chat allowed the team to reduce on-site inspections, providing the same high quality service instead remotely, increasing convenience.

Omni-channel marketing ensures that messaging and branding are consistent among channels. It acknowledges and addresses the customers across their preferred platforms to deliver a smoother buying experience at every stage of their journey. It also includes merging the different channels together (for example, social media, website) for promotional experiences.

Social Media Automation — Everything You Need to Know

Integrating effective social media automation into your business’s processes will result in more engaging content — and in today’s world, that could spell the difference between failure and success.

To put it simply, social media automation should be a crucial part of any business plan.

In this article, we will discuss how using social media automation tools can help create and schedule more engaging content.

What is social media automation?

Social media automation helps businesses organize their social media presence. Through the use of tools, you can create, schedule, and share content with audiences, usually for marketing purposes.

As a result, businesses can increase profit margins and dedicate more time to their team members and other tasks. Below are a few key points exploring why your company should use social media automation tools.

What are the benefits of social media automation?

Social media automation ensures your business doesn’t miss out on connecting with its customers. The number of social media users in the world today is 4.62 billion, which is more than half the global population.

Automating your social media with, for example, scheduled posts and chatbots to respond to comments, is a great way to reach those users. In fact, 80% of businesses that use social media automation reported improved lead generation and an 77% increase in conversions.

If this statistic alone doesn’t pique your interest, have a read below through some of the key benefits of social media automation.

It will make your content consistent, boosting your online presence

Maintaining a consistent stream of engaging, quality content is paramount to building your online presence. It is what separates you from the crowd.

Consistency can be achieved with social media automation tools like Buffer and Hootsuite that enable you to accurately schedule your content for historically peak times across multiple platforms.

Maintaining consistency in the voice and timing of your content is key to a successful marketing strategy. Consistency will help your business create a brand-specific voice and style.

Automation will free up time to use elsewhere

Integrating social media automation tools into your business can save you and your team hours of hard work. Devoting manual time to post content across multiple social media platforms once your business starts to pick up speed will limit your progress.

Familiarize your team with suitable tools that can help them strive toward your business objectives. Run your content through a grammar checker to ensure it’s free of errors. Enlist the help of friendly chatbots. Schedule posts meticulously with easy-to-use planners.

Automation improves engagement

Monitoring activity across all of your social media platforms in one place will make it easier to achieve higher user engagement.

Being privy to consumer consensus, brand mentions, messages from the community, and statistics on each post are all pieces of valuable data that can be leveraged to help drive engagement.

Maintaining a level of organization through social media automation applications will also ensure you are responding to your community in a prompt manner, making you more aware of your community’s needs.

Content marketing that is engaging and powerful will be what makes a difference to your company’s bottom line. One well-written advertisement or clever call to action can be worth countless poorly thought out pieces of content.

Scheduling posts ahead of time will mean you or a team member won’t have to stop what they’re doing numerous times a day to post or tweet. Since you won’t be rushed, you can make your content the best it can be. And you can spend your time on pressing tasks while automation takes care of social media.

Get to know your community

Social media automation tools can also be great ways to listen to what your community wants.

Social listening is when you use tools that gather data and then automatically piece together the conversation people are having about your brand or industry in the online realm.

This is highly valuable information, and if used wisely it will help you create even more engaging content in the future.

It can help you understand things like:

  • The best time to post future content.
  • Growing trends or needs that the community wants to be fulfilled.
  • The best or worst aspects of your competitors’ content.
  • How your content is better than your competitors’.
  • Ways your content is being beaten by your competitors.

This information is pivotal and should be at the forefront of future content design.

5 best social media automation tools

1. Postfity

Postfity Dashboard: create, automate, and analyze social media content

Easily schedule posts across multiple social media platforms to ensure you maximize audience engagement. Postfity’s seamless UI design helps you keep organized and on top of your social media content.

When you are posting on three or four platforms daily, it can sometimes get overwhelming.

With excellent functionalities across Twitter, LinkedIn, Facebook, Instagram, and many others, social media automation is an attractive prospect on Postfity.

Use the platform’s sleek calendar dashboard to gain insight into the upcoming days and weeks of your social media content, and give desired group members secure access to simultaneously work on the same profile.

Postfity also recommends trending and new post ideas generated by AI that have analyzed search engine results, which can help inspire your team’s future content.

2. Sendible

Sendible Dashboard, Facebook activity overview

The all-in-one dashboard of Sendible makes social media automation easy.

Designed for use by larger agencies, Sendible is perfect for anyone who is on multiple platforms with several accounts on each. 

With an intuitive workflow and the ability to link multiple members to one account, Sendible will help you organize even the largest of content libraries.

Sendible posts are queued in bulk and then scheduled to be posted at a time when your community is most active. This drives engagement. 

Social Inbox is a feature that compiles all comments and activities of your community in one place. This makes it even easier to stay actively engaged with them.

Add streams from different social media platforms and prioritize new community comments and activity. Once you have responded to the messages from your community, simply archive them and keep your inbox tidy.

3. Sprout Social

Sprout Social Dashboard: publishing calendar

A great alternative to Postfity and Sendible is Sprout Social.

Sprout Social’s holistic approach to community engagement has made them an attractive social media automation application for many budding businesses.   

Similar to Postfity, Sprout Social offers a structured calendar dashboard that helps you stay on top of your future content.

The platform provides social listening analytics to help you gain excellent consumer insight, meaning you can adjust which content you are producing to more authentically engage with your audience.

Manage all your campaigns, development, and analysis from inside the application. Sprout Social is a one-stop-shop for efficient social media automation.

4. TweetDeck

TweetDeck Dashboard: organize and analyze tweets in one place

This one is helpful if you want to improve your presence on Twitter.

With over 330 million active users, marketing through this platform successfully can reap dividends.

The short lifespan of content on Twitter, as well as content length restrictions, makes creating engaging content difficult.

That’s why TweetDeck offers marketers the options to monitor unlimited “keyphrase” tweets, which are laid out in columns on your dashboard.

This helps you watch what is happening in the demographics which interest your team in real time.

Having several columns to monitor at a time can be strenuous.

This is why the platform built an excellent filtration system, helping you be exposed only to content that you plan to learn from and market with.

With this tool, it’s easy to create tweets ahead of time and schedule them to be posted on multiple accounts days in advance.

5. Tailwind

Tailwind Landing Page: Pinterest creation and scheduling

If you aren’t taking advantage of Pinterest’s platform as a way to market to your community, you should consider doing so.

If you use Chrome, the Tailwind extension is extremely user-friendly and can be integrated instantly.

Drag and drop to your editorial calendar and get a huge leg up on organizing your social media content.

The smart loop feature allows you to repin high-performing content and informs you which boards to republish to. This makes scheduling content to relevant times of the year even easier.

Comprehensive analytics track pins’ performance, enabling you to monitor and learn from past and current campaigns.

The innovative “Tribes” feature encourages collaborative community marketing. Gain access to group boards by creating meaningful Pinterest content and contributing to the tribe, which can have viewerships that can range into the millions.

Automate your success

There is no denying that social media automation is here to stay.

These tools will open up doors for your business. Staying active and informed in this space will allow you to remain ahead of the pack.

Your content can always improve, and your processes can always be more streamlined. Even if your social media marketing is already showing positive results, don’t be afraid of changing a winning strategy.

You’re likely to see even greater success with social media automation, and the hours you free up will be a precious resource as your business grows.

Don’t Miss the Forest for the Trees

Undoubtedly we have all heard the saying, “don’t miss the forest for the trees”. This saying stresses the importance of not being so focused on the small details that you forget to see the big picture. As a society we are increasingly becoming more obsessed with the small details and that has found its way into our jobs. No job is immune to this phenomenon and one of the fields that has strangely seen a great impact is teaching.

Photo by Arthur Krijgsman on Pexels.com

The Social Media Ready Classroom

For many teachers and especially the younger teachers, this focus on small details has led to a focus on the small details of their classroom. Some teachers focus on such things like:

  • The smell of the classroom.
  • The lighting of the classroom.
  • Class decorations.
  • Board borders.
  • The aesthetic appeal of the
    • Classroom
    • Desks
    • Shared spaces
    • Teacher
    • Spaces
    • Worksheets

The Problem

For many, they have an ideal image of their classroom being social media ready. For others they insist that their classroom needs to be a calming environment for them to work in. However, many are so focused on the minute details of their classroom and controlling things at the tiniest level that they have forgotten the bigger picture. They are so focused on the tree in front of them they have forgotten that they are in a large forest. 

Many find themselves burnt out and struggling to maintain their level of perfection for the whole year. Others find that the things they have done to make their classroom cute and social media ready isn’t setting themselves or their students up for success, and soon become frustrated in the time that they have wasted. An even smaller percentage find what makes their ideal classroom actively work against the success of their students and hinders their growth. Something no educator wants to see. 

The Solution. Starting with a Curriculum Map Template

For those who are ready to make a change and start thinking about the big picture, the solution is simple. Stop comparing your classroom to the ones you see on social media and pull up a curriculum map. A curriculum map template can be extremely helpful in making sure you aren’t missing the forest for the trees. A curriculum map template helps teachers begin planning their classroom and the curriculum within it on what students need to walk away with at the end of the year. Educators are able to focus on the big picture and then work down to focus on things as they come up.

This isn’t to say that classrooms should be devoid of character and charm. Those should be the finishing touches on a well crafted and planned out classroom. Starting with the curriculum and attending to the small details later allows teachers to be:

  • Organized
  • Goal focused
  • Create arrangements and environments that:
    • Enhance student learning
    • Enhance goal oriented behavior
    • Enhance instructional priorities

Think about when you were a student. Do you remember all the small details of the classroom or the lessons the teacher provided that made you think?

2022: Why are people switching to digital schools?

– Sonia Sharma

We live in the postmodern digital age. Most of us get every information at the speed of light with a simple tap of buttons. People can’t even wait for a website to load after 3 seconds. Any longer than that, we just close the link and move on to a faster website! With that, education is at our fingertips and everyone around the world is embracing the digital education system. COVID and extreme climates have opened new possibilities for students and institutes. They find it way more comforting and fruitful to indulge in digital schools, online coaching, and distance learning degrees. But more than comfort, online learning is a blessing in disguise. There is more to it than you know right now.

Here are a couple of reasons why digital schools are the next big thing for students! You would be surprised to know!

  • Grow skilled and brighter

When children are tech-smart, they develop multiple skill-sets. From self-learning to practice and technology advancement, everything leads to their future growth- personal and professional. They can even manage, plan and organize things smartly and swiftly! Most things are soon going to shift completely online.

  • Learn self-development

In a digital education system, students learn discipline but in a very fun way! They become more active, fearless and curious in an online class. Often, students find ways to interact with their classmates and teachers without facing the fear of face-to-face interaction. Eventually, the fear vanishes, and children can easily communicate offline within a group, out in the world, and exchange knowledge. Students do their own research to complete the tasks and view the calendars or notifications to submit them on time.

  • Rich, easier and fun curriculum

Conventional black, white, and green boards are no longer the only medium of teaching. There is a lot of interesting and fun content prepared and used in a digital school. Learners can save digital assets, like notes, class recordings, drafts, links, presentations, e-books, and videos! Online quiz and answer gardens are one of the most engaging and entertaining activities in digital schools.

  • Authentic experience

Every activity happening in the school is digitally stored, including the classrooms. Students, teachers and parents can always verify and re-visit to clarify the facts. Students don’t have to take leave each time they fall in the football ground. Your kid can sit in his/her bed or study table, drink a cup of warm milk and continue attending school without missing a class. Even if they miss a class, they can always log in to access the class later.

  • Career-oriented education

With this online shift, digital education systems focus on providing technology-based skill sets and career-focused education. They help to brush up the interpersonal and professional skills on a global level. From language learning apps to software development training, students develop their skills earlier than conventional methods. In an offline school, they may only get one or two days in a month to visit the computer lab for a hands-on experience.

  • Road to savings and sustainable living

Digital schools save a lot of time, fuel and effort that we waste on uniforms, transport, cooking, buying books and stationery. Thousands of bucks are saved from your pockets and significant air pollution is avoided.

  • Parents are updated

The digital education system is a blessing for parents as well. There is no need to worry about your child’s progress. To check if your child is doing well in school, you can always communicate with the staff and log onto the parents’ portal. You can exchange advice and information via video calls with the teachers. You can always view their progress reports and grades in your portal.

Isn’t this a wonderful promising venture? Reduced chances of boredom and mischief, increased student development and global opportunities at your fingertips! A revolution like this in the education system was long due.

How to develop a rich mind?

When Malcolm X was in prison, he discovered the power of books. He was physically caged within the walls of the prison, but his mind was free. 

He spent most of his six and a half years in prison reading books—day and night. In The Autobiography of Malcolm X, he wrote about his nightly reading habits: 

“At one-hour intervals the night guards paced past every room. Each time I heard the approaching footsteps, I jumped into bed and feigned sleep. And as soon as the guard passed, I got back out of bed onto the floor area of that light-glow, where I would read for another fifty-eight minutes—until the guard approached again. That went on until three or four every morning. Three or four hours of sleep a night was enough for me. Often in the years in the streets I had slept less than that.” 

That’s the power of a rich mind. No matter how isolated you are, your mind will never be alone. It will be rich of knowledge and ideas. It will never be bored or feel lonely. 

 knowledge is the key resource of the mind. A mind full of knowledge is rich, while a mind that lacks knowledge is poor. We know how people say, “It takes money to make money”? 

The point is that once we have money, we can invest that money to generate more of it. At some point, you’ll have enough money that it’s actually hard to lose your wealth. The same is true with your mind. Once you have a rich mind, it can only get richer.  

How much do we enrich your mind every day? 

We don’t need to sleep 4 hours like Malcolm did and spend the rest of our waking hours reading books to develop a rich mind. The truth is that you only need to spend one hour a day to improve your mind. 

The Munger Technique, inspired by the investor Charlie Munger. He believes that if you dedicate your best hour of the day to improving your mind, you’ll improve your life on every level.  

Developing a rich mind is the most important thing you can do. But I want to take it one step further. If you’re stuck in life, just lost your job, failed at your business, you name it; spend at least 4 hours a day enriching your mind. 

Here’s what improving our mind looks to me: 

  • Reading books—This one is obvious. If you want to learn about a topic, buy the best books and start reading. 
  • Take courses—Books are great for ideas but they often lack instructions. If you want to learn practical skills like programming, writing, building websites, and so forth, I recommend taking courses. 
  • Listen to audiobooks/podcasts—Even while I’m running or driving, I keep learning.  
  • Watch interviews or documentaries—Sometimes you don’t feel like reading or taking a course, but you still want to keep learning. That’s why I like watching interviews on YouTube. I also enjoy watching documentaries about inspirational people. 
  • Journaling—I always write about what I’ve learned in my own words. That helps me remember it more. 
  • Share your knowledge—When you talk about your ideas and knowledge with others, you’re not only being helpful, you’re also enriching your own mind.  

This is all straightforward. We all know what it takes to enrich our minds. The biggest problem we have is that it’s hard. It’s easier to spend hours on Instagram, spying on the lives of celebrities and your former classmates and lovers. Isn’t that weird? We all do it.  

But it’s a waste of time. What’s the impact of those activities on your mind? If you’re lucky, it’s zero. If you look at other people and compare yourself to them, get jealous, and start feeling bad about yourself: The impact is negative. Just stop that nonsense. 

8 Online Business Ideas That Generate Sustainable Revenue

With more people trying to make money online, thousands of articles give advice on how you can generate some cash in the digital world. No wonder there are so many online business ideas out there!

1. Self-publish Books  

No one cares whether your book is self-published or published by a traditional publisher. The quality of your book is what matters. One of the most successful books in recent years is Can’t Hurt Me by David Goggins. He received some offers from publishers but decided to publish the book by himself. That way he owns all the rights.

And today, everyone can do that too. You can do the whole process yourself, or you can hire people to do it for you like David Goggins. You can even hire a ghost-writer.

2. Create An App  

Until just a few years ago, it would’ve been unimaginable to sleep in other people’s homes on a regular basis for cheaper accommodation. Yet, as Airbnb has shown in the travel and hospitality market, this concept has now become the norm. All these transactions are done with the app. 

But that doesn’t mean you need to create the next big-time app like Airbnb or Uber. Even without knowing how to code, anyone can build an app. There’s a list of no-code app-makers you can use online to do this.

The most important part of an app is your business model. Too often, we see apps that are great but don’t have a business plan.

3. Sell Other People’s Products  

Don’t want to build your own products? Then sell existing products, also known as affiliate marketing. It sometimes gets a bad rep but it’s a solid business model.

The best platform for this strategy is a website (or multiple sites). 

Once you have a website, you can start creating content that attracts people who are interested in the products you’re offering.

4. Create An Online Course  

I’m a big fan of Peter Drucker’s advice of focusing on your strengths so you can provide more value. This is about leveraging your knowledge, experience, and expertise for the benefit of other people. Maybe you’ve been training for a long time and you’re ready to become a fitness coach. Or you’ve been teaching history, and now can teach people how to adapt well to changes based on historical lessons.

We always want to learn. The popularity of online courses shows that there is great demand. And it’s easier than ever to sell a course. With the right tools, you are able to save time, maximize your efforts, and create courses that students can easily consume.

5. Start A Paid Newsletter  

One of the leading examples of a paid newsletter is Ben Thompson’s “Stratechery.” He popularized this digital product and he’s now generating millions of dollars. 

But you and I don’t need to become the next Ben Thompson. If you can generate a small but loyal following that’s willing to pay, you can make a good living with a newsletter.

In terms of technology, there are many solutions you can use. I’ve seen people using Substack.

6. Build An Online Community  

Most digital entrepreneurs work from home, so they barely interact with new people (often, just clients) on a daily basis. It can be a lonely pursuit.

The Sounding Board—a facilitated community where like-minded people can join, share their goals, insights, and even test their business ideas before implementing them. It’s a safe space for anyone in need of motivation and honest insights. But you can create a community around any topic.

7. Start A Coaching Program  

With the recent global crisis, more people are switching their offline activities (like being coached by a trainer in a gym) into digital programs. Now, you can have your trainer right there with you at home through your smartphone or laptop. 

This isn’t limited to fitness coaches. You can do nearly every type of 1-on-1 coaching over Zoom or Skype. Again, it’s all about what you’re good at. People want to pay for expertise. With enough experience, you can gradually expand to group coaching and booking multiple sessions. 

8. Build A Freelance Practice  

Yes, it’s easy to get on those freelancing sites, but you’re not building anything for yourself. Plus, you’ll be pitching to prospects all the time. You might as well use that time to build your own site, with your own rules.

The problem with freelance sites is that they lock you into a cycle of looking for clients and pitching to them. Many of the jobs offered are also one-time projects that pay lesser. These tactics may get you a handful of small clients at first, but you won’t build a loyal customer-base doing that. 

Building your own site, publishing your own content, and attracting high quality, well-paying clients take much more time. But the pay-off is so much more rewarding and sustainable. 

Resilience: An important factor to succeed in life

“Kintsugi” an ancient Japanese art that means “join with gold”add flavour to the idea of resilience. Broken pieces of Pottery are glued together with” Lacquer inflected with gold powder “, so that the broken pots emerge with a richness that converts the cracks into beautiful designs.

Humans too can be taught to overcome the effects of trauma and redesign their lives to make it meaningful and friutful. Think about people you know who are successful in their personal and professional lives, we’re they born destinied for success? How do they make reaching goals that most would consider completely unfeasible seem so easy? It’s not fate, instead they all have one thing in common:resilience.The good news is we all have it in us. All we have to do is learn to develop and utilize it. Some call it histle, moxie or gaint. In the military we called it “intestinal fortitude”.It’s the ability to overcome adversity, learn from it and push to the new heights. And it’s what separated the successful from the defeated.

Psychological Resilience

It is the ability to mentally or emotionally cope with a crisis or to return to pre crisis status quickly. Resilience exist when the person uses ” Mental processes and behavior in promoting personal assets and protecting self from potential negative effects of stresses”.In simpler terms, psychological resilience exist in people who develop psychological and behavioural capabilities that allows them to remain calm during cries/ chaos and to move on from the ancient without long term negative consequences. Resilience is an individual’s capacity to cope with, adapt to, and recover from situation of adversity. This ability varies from person to perform, is influenced by biological, social and environmental factors and can be taught and embibed through right training and skill development. Students can develop tools to learn to deal with adverse life situation.

When people are faced with an adverse condition, we are told there are three ways they may approach the situation.

1.erupt with anger

2.Implode with overwhelming negative emotions, go numband become unable to react.

3.Simply become upset about the disruptive change.

Those three reactions, however are not the only responses to an adverse situation. For instance, the most resilient persons are able to isolate themselves from the immediacy of the specific adversity that has arisen and accept it is just one of the events that occur. It is neither as such good or bad they are able to stand to see how a situation could be turned to their advantage and how that can be achieved. They do not become emotionally involved with the situation, an event has occured and it needs to be dealt with.

10 ways to build resilience

1. To maintain good relationship with close family members, friends and others.

2.To avoid seeing cries or stressful events as unbearable problems.

3. To accept circumstances that can not be changed.

4.To develop realistic goals and move towards them.

5.To take decisive actions in adverse situations.

6.To look for opportunities for self discovering after a struggle with loss.

7. To develop self-confidence.

8. To keep a long perspective and consider the stressful event in a broader contest.

9. To maintain a hopeful outlook, expecting things and visualising what is wished.

10. To take care of one’s mind and body, exercising regularly, paying attention to one’s own needs and feelings.