Track2Training is an innovative online platform designed to provide an easy and accessible way for students, educators, and trainers to connect with each other. The platform offers a range of courses and training programs that cover a variety of topics, including academic subjects, skill development, and personal growth.
One of the key benefits of Track2Training is its ability to connect learners with experienced trainers and educators from around the world. By offering a diverse range of courses, the platform allows learners to choose the type of training that best suits their needs and interests.
Track2Training offers a variety of courses and training programs that cover academic subjects, including math, science, English, and social studies. These courses are designed to help students improve their knowledge and understanding of the subject matter, and to help them succeed in their academic pursuits.
In addition to academic subjects, Track2Training also offers courses and training programs that focus on skill development. These courses are designed to help learners develop skills that are important for success in the workforce, such as communication, problem-solving, and leadership.
One of the unique features of Track2Training is its focus on personal growth. The platform offers a range of courses and training programs that help learners develop important life skills, such as time management, stress management, and self-improvement.
Another key benefit of Track2Training is its flexibility. The platform offers learners the ability to learn at their own pace, on their own schedule. This allows learners to fit their training around their other commitments, such as work or family responsibilities.
Overall, Track2Training is an innovative and valuable resource for learners of all ages and backgrounds. By offering a diverse range of courses and training programs, the platform helps learners improve their academic performance, develop important life skills, and achieve their personal and professional goals.
Are you searching for your next job but having trouble determining which career path is correct? If you’re interested in the Environmental Social Governance (ESG) field, it’s worth finding out what working in this area can involve.
In this blog post, we’ll break down five key aspects prospective ESG employees need to be aware of when considering their options. Whether you’re just starting or looking to make a mid-career change, these five things can help ensure that your move into the ESG space is one set up for success!
When choosing a job in the field of ESG, it’s essential to understand your unique set of skills and passions. This will help you identify potential job opportunities that align with your interests and give you a sense of purpose and fulfillment in your career.
For example, suppose you have a passion for the environment and a background in finance. In that case, you might consider pursuing a role in sustainable finance where you can integrate your expertise with your values. On the other hand, if you have a talent for research and analysis, you might enjoy working in ESG data management or sustainability reporting.
Whatever your skills and passions may be, take the time to consider them when exploring career paths in the ESG field. Your work will feel more rewarding and fulfilling when aligned with what you care most about.
2- Know The Main Drivers Behind ESG Jobs
If you’re choosing a job in the field of ESG, it’s essential to know the main drivers behind it. One primary factor is the rising trend of corporate social responsibility. In recent years, more and more businesses have been incorporating sustainability practices into their operations.
Additionally, increasing consumer demand for sustainable products and services has led companies to prioritize environmental, social, and governance factors as essential aspects of their business model.
Therefore, knowing these drivers can better understand the ESG field and help you decide if it’s a good fit for your career goals and values. By choosing a job in the ESG sector, you can contribute to building a more sustainable and equitable future through your work.
3- Network With Other Professionals and Consider Career Opportunities for Growth and Development
When choosing a job in the field of ESG, one thing you want to consider is the people you’ll be surrounded by. Connecting with those who understand the industry can be invaluable in gaining knowledge and staying up-to-date on the latest trends and developments.
Talking with those with first-hand experience can help you learn about potential obstacles you could face, like navigating complex regulations, and offer insights into overcoming those challenges. Whether it’s networking events or mentorship programs, reaching out and connecting with others in the industry will undoubtedly enrich your career and give you a better understanding of the field.
When picking a job in the ESG field, there are many things to consider, salary, company culture, and work-life balance, to name a few. But one consideration that should be considered is the opportunity for career advancement.
The ESG sector is increasing, and with that growth comes the chance to take on new challenges, gain new skills, and move up the ladder. Whether you’re interested in becoming a sustainability analyst, a green energy expert, or a responsible investment manager, there are plenty of paths to explore.
Not only will career progression make your job more fulfilling, but it will also increase your earning potential and help you significantly impact the world. So, don’t forget to consider the possibility of upward mobility when weighing your options in the ESG job market.
4- Know ESG jobs Are Not Limited To Specific Industries Or Sectors
When choosing a job in the field of ESG, one thing to remember is that these types of jobs aren’t limited to specific industries or sectors. This means you can have the flexibility to work in an area you’re passionate about, whether it’s finance, healthcare, or technology, while positively impacting the environment and society.
This also means you have many job opportunities, including consulting, research, and sustainability reporting roles. So, don’t limit yourself to specific industries or sectors when pursuing a career in ESG – the possibilities are endless.
5-Be Aware Of Criticisms Of ESG In the Workplace
ESG (environmental, social, and governance) is an increasingly popular field involving investing in companies prioritizing sustainability and ethical practices. However, before diving headfirst into a career in ESG, it’s essential to understand the potential criticisms of this industry.
Some argue that companies may use ESG initiatives to greenwash their reputations without making meaningful changes. Additionally, some companies may prioritize profits over sustainability or ethical practices, which could lead to conflicts of interest for ESG professionals.
It’s crucial to research potential employers thoroughly and ask critical questions to ensure that their ESG strategies align with your values before committing to a job in this field. Considering both the positive and negative aspects of ESG, you can make a more informed decision about pursuing a career in this industry.
5 Things To Consider When Choosing A Job In The Field Of ESG – In Summary
It is essential to consider the points discussed before choosing a job in the field of ESG. As shown, these five issues can potentially shape an experience in this sector significantly.
Regarding compensation and possible advancement opportunities, it is critical for professional growth to choose the correct position that allows for full engagement with all the given tasks.
Being mindful of internal and external dynamics is an invaluable gift to practitioners in this interdisciplinary field. Taking ownership of choices is rewarding and will lead prospective employees to better outcomes. Qualifications also play an essential role in succeeding in such a challenging environment.
Therefore, people should actively consider every possibility they have before choosing a job in the field of ESG because numerous unapparent factors could drastically influence their journey.
Primary school is where the foundational learning takes place, and it’s such an exciting time for young minds. Math, in particular, forms a crucial part of their education during these early years.
In the first few years of school, children are introduced to basic mathematical concepts that build the groundwork for more complex ideas later on. They start with numbers, learning to count, identify them, and understand their sequential order. This often involves fun activities like counting objects, playing number games, or using colorful visuals to make it engaging.
As they progress, addition and subtraction become fundamental. Teachers use creative methods like using objects, drawings, or even stories to help them grasp these concepts. For example, they might use toys or candies to illustrate adding and taking away, making it easier for kids to comprehend.
Then comes the introduction of shapes, measurements, and even basic fractions. It’s amazing how teachers can turn something as simple as cutting a pizza into a lesson on halves or quarters! They make learning math interactive and relatable, so kids not only understand but also enjoy the process.
Consistency is key at this stage. Regular practice and reinforcement of these concepts help solidify their understanding. Whether it’s through classroom activities, homework, or educational games, the goal is to make math a part of their everyday experience.
Teachers play a significant role in creating a positive environment for learning math. Their enthusiasm and encouragement make a big difference. When kids feel supported and see that math can be fun, they become more confident and willing to explore further.
By the time they move on to higher grades, these early years of math education lay a strong foundation for more advanced concepts. It’s like building a house; a sturdy base ensures a solid structure. And through these fun and engaging lessons, kids not only learn math but also develop problem-solving skills and a love for learning that can last a lifetime. Both parents and teachers can put their hands together to ensure that primary school kids get the best math enrichment both at school and at home.
Teaching maths to primary school children can be a challenging task as it requires patience, creativity, and a deep understanding of the subject. However, there are several strategies and techniques that teachers and parents can use to make math lessons engaging, interactive, and fun for young learners. Here are the most popular ways of teaching maths to primary school kids:
Use Online Resources
There are many online resources available for teaching maths to primary school children. They include worksheets from reliable websites such as the Cazoom Maths learning portal, interactive games, virtual manipulatives, and video lessons from other online resources.
These resources can be used as a supplement to traditional maths instruction and syllabus books or as a way to provide additional support and reinforcement for struggling learners.
Use Manipulatives and Other Objects
Manipulatives are physical objects that children can use to model and solve maths problems. These can include counters, cubes, tangrams, and pattern blocks, among others.
Manipulatives and other objects related to learning maths help children visualize mathematical concepts and make them more concrete. This makes maths more accessible and easier to understand.
Use Real-World Examples
Maths is all around us, and incorporating real-world examples into maths lessons is pretty easy. The good thing is that it makes the subject more meaningful and relevant to children.
For example, if you are teaching measurement, you can use objects from around the classroom, at home, or from the children’s own lives to demonstrate concepts like length, width, and volume. Money, candies, and other items at home can also be used to teach addition, subtraction, multiplication, and division to primary school kids.
Use Hands-On Activities
Hands-on activities are a fun and interactive way to teach maths to primary school children. You can apply activities that are applicable to the kids depending on their year of studies.
These activities can include puzzles, games, and experiments that allow children to explore mathematical concepts in a concrete, tactile way. Hands-on activities can also be used to differentiate instruction as they can be easily modified to meet the needs of different learners.
Use Visual Aids
Visual aids such as diagrams, charts, and graphs can be very effective in helping children understand maths concepts. They are commonly used in schools across all years in primary school. However, you can use online visual aid at home on the TV, computer, or mobile phone as well.
These aids can be used to demonstrate relationships, patterns, and proportions, and can help children see maths in a new and different way.
Conclusion
Teaching maths to primary school children is a rewarding but also challenging experience, which is why both parents and teachers should work together. By using the options we have mentioned above, your child will learn maths effectively. Not only will they understand, but they will also enjoy the subject.
In Singapore, the maths syllabus taught in schools is linked in detail throughout all its levels. For instance, topics taught in JC are just extensions of some basic concepts from O-level or secondary mathematics. Speaking of links, O-level maths basic concepts like speed and differentiation, probability, and percentage are also used and applied to the sciences such as physics and chemistry. But in the long run, maths is a compulsory subject in JC and university, so mastery of O-level maths is vital to building a strong maths foundation for the future. For this, parents can find a quality O level maths tutor to help students overcome learning difficulties and failing grades, the transition from basic to advanced topics, or strengthen the maths foundation.
What parents can expect from an O-level maths tutor
For the first few tutoring sessions, the teaching sessions and maths practices will be targeted towards learning the student’s learning pace and weaknesses and finding ways to help overcome these deficiencies.
As the sessions go on, math tuition in Singapore slowly increases the student’s confidence to understand maths problems given from the classroom lessons and to answer any maths problems effectively. These sessions are reinforced by access to the tutor’s accumulated practice test and exam papers and other learning resources.
Qualified and experienced maths tutors have simple and concise ways to explain any maths concepts and applications, especially when real-world scenarios are involved. As the one-to-one teaching sessions progress, the teaching becomes more personalised based on the student’s learning needs and speed. All this occurs in the comfort and safety of the home, in full view of parents or guardians. As the tutoring progresses, parents will see marked improvements in their children’s maths test scores and grades.
How much is the rate for O Level maths tuition?
The rates for tuition lessons for secondary level maths will greatly depend on the qualifications of the tutor recommended by the agency or selected by the parents, whether a part-time or full-time tutor is preferred, and the location of the home. In Singapore, maths tutoring rates can range from $40 – $95 per hour. Again this is based on the type of tutor parents will select. But normally, once the rates are quoted, there are no additional agency fees.
Parents will get peace of mind with O-level maths tuition
Your children may consider other options for their schooling and future. Some may opt for the Integrated Programme (IP) track. Most will go to the O-level system and JC path, but others may decide not to proceed to JC. But whatever school/career path your children decide on, they still need to take up O-level maths at the secondary level. Everything depends on this continuity that will affect their long-term decision or performance.
Take for example a student who decides not to proceed to JC, so there is no need for any maths continuity. But what if the student suddenly changes his/her mind a month or two just before the scheduled O Level examinations? Whether a student is good at maths or struggling with the subject, this sudden lack of continuity may affect their studies and confidence in taking the exams.
Whatever scenario a student is facing with O-level maths, parents will find the best solution when they get a good O-level maths tutor. O-level maths tuition can provide that continuity and help that any child needs because of the dedicated one-to-one private maths tutor. A highly qualified and experienced tutor, whether part-time or NIE certified and trained, will know the student’s weaknesses, capabilities, and pace, and thus, adjust accordingly. The tutor is more than capable of bringing out the best in any student because of personalised attention.
Number 1 private home tuition in Singapore
As parents, if you have heard stories about tutors pulling out students from slumping failing grades and the student eventually passing with flying colours, then just take a look at our strong track record in improvement rates at FamilyTutor. Where else can you find a home tuition agency with a 98% happiness score from parents and students? When it comes to searching for an O-level maths tutor, you can depend on FamilyTutor because we carefully hand-pick and rigorously interview our tutors who are all outstandingly qualified and experienced. We highly protect all our clients against substandard tutors. Call us today!
The Polish passport as an international travel document makes the issue of crossing borders much easier. As a fully-fledged citizen of Poland, you will not only avoid long queues at the airport but also get a chance to explore the world with no visa restrictions. Sounds great, doesn’t it? Before you plan your next trip and book flights, you should find out what conditions an individual must meet to get a Polish passport. You will find more down below!
Who can apply for a Polish passport?
The issue of Polish passport application is strictly related to being a fully-fledged citizen of Poland. The current legal regulations clearly define who can obtain citizenship and, as a result, also apply for a Polish passport. However, we completely understand that not everyone keeps following the valid principles and that’s why we decided to help you with your case.
As you probably know, citizenship may be obtained by the right of blood or the right of the soil. These are the most common ways of becoming a citizen of Poland. The Act on Polish citizenship also points out the possibility to acquire citizenship by naturalization (applies to the foreigner who has strong connections with Poland) or through ancestry (applies to individuals whose ancestors were Polish). We mentioned it for a purpose. To have a Polish passport, you need to be a Polish citizen. The process may extend in time depending on the complexity of your case.
As we said before, the Polish passport application only applies to fully-fledged citizens which means you must acquire citizenship first. Based on the positive consent you receive, you get the rights and duties associated with that, such as the opportunity to pass citizenship to future generations. Nevertheless, we do not want to focus on this aspect right now. Instead, we would like to point out to you the next step you should take. So, once you are finally part of our nation, you have to apply for a Polish ID and passport. The documents we mentioned may serve as proof of your identity and also allow you to travel, work, or study freely within the European Union. What else should you know about it?
To get a passport in Poland, you must complete the following documentation:
Polish citizenship confirmation,
Polish birth certificate,
Polish marriage certificate (if applicable),
PESEL number,
passport application,
passport photo.
The passport application needs to be filled in the Polish language and, what’s next, submitted to the appropriate institution which is the Polish Consulate or General Polish Embassy with the consular section. It is also worth mentioning, you have to appear in person. Since the passport is biometric, you must leave your fingerprints. Keep in mind that you can pick up the document only from the institution in which the motion was lodged.
How strong is a Polish passport?
We are not sure whether you are aware of the fact that a Polish passport is considered one of the most powerful travel documents in the whole world. We can safely say it is good to have it! A Polish passport gives a citizen almost unlimited opportunities when it comes to traveling. You can forget about visa restrictions or border controls because a valid passport allows you to visit more than 180 countries. As a holder of dual citizenship, you also get a right to use the passport you find more convenient in a particular situation.
There is nothing more left to do but choose your next destination and finally start exploring the world. The passport will let you follow your dreams and look for the best place to live or work!
Social selling involves leveraging your social network to build trustworthy relationships, find the right prospects, and achieve your sales goals. Unlike social media marketing, social selling allows you to zero in on your social media prospects and build rapport with them. Social selling creates better leads and eliminates the need for cold calling if done right.
Potential customers are likely to think of your brand first whenever they need to purchase if you actively connect with them on social media. Social selling is not about bombarding potential clients with unsolicited DMs and tweets. It is also not about adding new contacts to your list – but rather making social interactions meaningful and presenting your brand as a solution giver.
How Can Social Selling Help Your Business?
Small brands can achieve brand awareness through social media by sharing easy-to-create content such as infographics, ads, short videos, and links to high-quality content that addresses trending topics and answers clients’ questions. You can also use hashtags to make posts appear in common queries on social media and boost brand awareness.
Greater Brand Awareness
Social selling can help you manage how the public perceives your brand. It’s no secret that customers go to social media to vent about bad customer service.
Whether such complaints come through Instagram, Facebook, or privately through a messaging app, respond to them quickly and professionally. If a customer compliments your brand, let them know how much you appreciate them as soon as possible.
Cut Down Sales Cycles
Social selling encourages you to cut down on cold calling. Research shows that 39 percent of B2B professionals acknowledge that social selling reduces the amount of time spent on researching accounts and contacts.
Being present online allows you to listen, monitor, and respond to conversations since buyers go online to ask for recommendations from industry peers. Qualified prospects will do business with you if you position yourself as an industry expert by consistently sharing high-quality content.
Outsell Your Competitors
Your business accounts on Facebook, LinkedIn, or Twitter can professionally present your small business and its message for potential customers to see.
Leveraging these platforms to share customized content can put you ahead of the competition, attract more customers, get customer feedback, and build customer loyalty. It can also help your business increase its market reach to international markets.
How to Get Started with Social Selling
New social media channels keep popping up now and then. While it can be tempting to be active on all social media channels, it is not always a good course of action. You need to strategically choose social media channels that can work for your business.
Select the Perfect Social Media Channel
Different platforms offer different advantages. Create social media goals that align with your business goals, and through these goals, a few social media channels will stand out to be suited to help you reach business success.
Optimize Your Profile
A well-optimized business profile can help potential customers discover you through keywords, learn more about your products and services, and visit your website. Optimized profiles can also help convert conversations to more compelling leads to more loyal and paying customers. If your social media profile remains unoptimized, the profile fails to drive traffic, increase email subscribers, and increase sales.
If your profile does not tell users anything about your brand or what you do, it can hurt your business growth. Include social media optimization in your digital marketing strategy as it helps increase product awareness, connect with customers, and mitigate potential damaging news. If you are not sure if you can do it on your own, consult creative marketing agencies in NYCto guide you through.
Engage With the Right Audience
Before anything else, you need to know and understand your target audience. Once you understand what your audience likes, start creating content that they crave the most. Come up with a strategy to help create and share valuable content.
You can leverage storytelling to build relationships, introduce your business, and add value. Engage with your audience. Leave no question unanswered, analyze how your audience responds to your content, and nurture these relationships by providing your customers with relevant content and continuously engaging with them.
More About Social Selling
Social selling has something to do with social media and everything to do with people. It is a modern way of interacting with prospects and statistics now show that 90 percent of sales reps are now using social selling tools.
Selling has evolved. These days, sales are all about building strong and trustworthy relationships with prospects. Social selling gives prospects an impression that you are an expert in your field and puts you ahead of competitors who still use traditional sales techniques.
A histogram is a graphical representation of the distribution of data. It is a graph that shows how often data occurs within certain intervals. Histograms are used to help identify the shape of a distribution and to estimate the probability of observing a value in a particular interval.
Histograms are an important part of data analysis, and there are a few best practices for using a histogram that you should always keep in mind:
Always use histograms to visualise your data.
Histograms are a powerful way to visualise your data. They allow you to see the distribution of your data, and can help you to identify any outliers or anomalies. Your histogram will show you the distribution of your data. You can see the number of data points that fall into each category.
Make sure that your histogram is properly scaled.
Histograms are a graphical representation of the distribution of data. They are used to show the number of data points that fall within a certain range. Histograms can be used to measure the central tendency, variability and shape of a distribution. A histogram should be used when you have a large amount of data. The data should be evenly distributed and there should be no outliers. If the data is not evenly distributed, you can use a box plot.
Always use bins that are of the same size.
When creating histograms, it is important to use bins of the same size. This will ensure that the histogram is accurate and provides an accurate representation of the data. If bins of different sizes are used, the histogram will be inaccurate and may not show the true distribution of the data.
Make sure that your data is evenly distributed across all of the bins.
One of the most important tasks when working with histograms is to make sure that your data is evenly distributed across all of the histogram bins. This will ensure that you are getting an accurate representation of your data. If your data is not evenly distributed, you may not be able to make accurate inferences from your histogram. There are a few ways to ensure that your data is evenly distributed. One way is to randomly sample your data. This will help to ensure that each bin has an equal number of data points. Another way to ensure even distribution is to use the histogram’s bin width to calculate the number of data points that should be in each bin. This will help to ensure that each bin has the same size.
Use a good, reliable algorithm to calculate the bin boundaries.
To calculate the bin boundaries for your histogram, you first need to determine the input range. This is the range of numbers that you will be using. Then, you need to determine the number of bins you want to use. This is the number of divisions you want the input range to be divided into. Finally, you need to determine the size of each bin. This is the size of each division in the input range. Once you have these three values, you can calculate the bin boundaries for your histogram. First, divide the input range into the number of bins you want to use. This will give you the number of divisions in the input range. Then, for each division in the input range, calculate the size of the bin and the number of data points that fall into that bin. Finally, add up all of the values to get the total number of data points in the histogram.
Histograms are an important part of data analysis, and, by keeping these best practices in mind when using them, you can make the most of their data visualization and insights.
Customer expectations are changing swiftly and businesses need to adapt through digital transformation to understand the customers and their journey. Customer experience is now becoming the key differentiating factor in the customers’ decision-making process. The positive or negative experience customers receive across multiple touchpoints is what now defines the brand.
Omnichannel customer experience is no longer an aspiration. It’s fast becoming a must have for any modern business.
And that’s because consumers don’t have just one way to interact with your brand any more. There’s a whole range of different channels available at their fingertips to reach out and learn more about your products and services: Google searches, social media, videos, and mobile apps to name but a few.
The reality is, if you want to cater to the modern consumer, you simply have to adopt an omnichannel approach.
So, let’s take a look at exactly what omnichannel customer experience is and how you can create and improve it for your company.
Omnichannel customer experience is when a business advertises to, sells, and supports prospects and customers across multiple channels, treating each interaction or touchpoint (e.g. social media, SMS, chatbots) as part of a single, frictionless whole.
An omnichannel approach enables customers to begin their experience with your brand in one channel and continue it on another channel seamlessly.
Why is an omnichannel customer experience important?
Omnichannel customer experience allows you to reach the modern consumer in a contextually relevant way at every point in their journey, regardless of the channel they access from.
This positively impacts the quality of customer interactions and creates greater customer engagement.
Benefits of omnichannel customer experience
Adopting an omnichannel approach has a number of benefits for both your customers and your business. Some of the most important are:
More choice for customers. Modern customers expect a frictionless experience with your brand. Providing a variety of integrated channels allows them to interact with you however is most convenient for them while maintaining relevance.
Improved customer retention and revenue. According to ClickZ, shoppers who use three or more channels to interact with brands have a purchasing frequency rate 250 percent higher than single-channel users. Harvard Business Review also reports that customers who used more channels spend an average of 4 percent more in physical stores and 10 percent more online.
Cater to a broader audience. Certain consumers may favor certain ways of interacting with a brand. The greater the number of channels you have available, the greater the variety of potential customers you can attract.
Collect better data. Omnichannel journeys provide a rich source of data. This data can be used to gain a deeper understanding of your customers and provide valuable insights into where customers encounter issues, allowing you to improve your offering.
Omnichannel vs multichannel customer experience
Most businesses use multiple channels for sales and support. But having multiple channels doesn’t automatically equate to an omnichannel experience.
A multichannel business may have a website, social media account, brick and mortar store, and so on. However, every channel operates independently in its own silo. There might be one goal and strategy for Facebook and a different one for a company’s website.
An omnichannel approach also involves interacting with consumers through a variety of channels, but instead of having a unique strategy for each one, omnichannel focuses on creating an integrated experience in real time. All the channels are knitted tightly together.
How to build an omnichannel customer experience
Wondering how to get started with an omnichannel customer experience? Here are some tips you can use to integrate multiple channels.
Map the customer journey
It stands to reason that if you want to create a seamless omnichannel customer experience, you need to fully understand your customer journey: where buyers begin, and all the touchpoints that lead to purchase and beyond.
Mapping the customer journey also helps you identify where gaps and issues arise. Once these are out in the open, you can make tweaks to them and optimize the shopping experience across channels to increase sales and improve convenience.
Listen to feedback
Feedback from customers can give you the information you need to improve the customer journey and create a more cohesive customer experience.
So, collect reviews and ask your customers for their opinions. Use the opportunity to find out how customers want to interact with your brand. That way you can build an omnichannel approach catered specifically to your customers needs.
Sending out surveys can be done through email or mobile apps, or you could even generate a popup on your site that lets customers rate their experience and give comments and suggestions.
Use the right technology
Seamless user experiences are impossible without the right technology. Support agents should be able to contact customers through live chat, video and voice calls, mobile apps, and more depending on their preferred method of communication.
But to create a true omnichannel customer experience, you need to bring all of this data together in a single customer view. That way, no matter what the channel a customer accesses from, your team has all their information available to pick up seamlessly from where they left off.
Websites should also use technology to offer personalized experiences in the form of product recommendations to encourage customers to make repeat purchases.
Identify the stakeholders
Implementing an omnichannel experience doesn’t happen overnight. You’ll need to work closely with multiple departments, like your sales, marketing, customer service, and product teams. At the end of the day, a cohesive customer journey relies on a cohesive internal approach to get it done.
If it all seems too overwhelming, a good tip is to start small and then modify the customer journey across further platforms as you go. You can align experiences in your main channels first, then expand these experiences across multiple supporting platforms.
How to improve the omnichannel customer experience
Even with an omnichannel customer experience strategy in place, there’s still room to build on this and improve over time. Here are some ways you can go about it.
Better understand your customers
Even a well-planned omnichannel strategy will fail if it’s not directed at the right customer. To make sure that doesn’t happen, you must have an up-to-date understanding of consumer behavior.
Use big data and surveys to gain insights into customer behavior, what they expect from your brand, and how this changes over time. Making business intelligence and analytics software part of your research process can provide you with valuable insights into who your ideal market is and what they need from you.
Follow the leaders
There are plenty of success stories to follow in the omnichannel world. While copying the steps taken by brands like Starbucks, Amazon, Disney, or Bank of America won’t likely catapult your business to the same level of success, paying attention to where they’re putting their resources can help you find your way. There are some examples of companies getting omnichannel right later in the post to give you some ideas.
Get the support you need
Maintaining a successful omnichannel customer experience isn’t a one-employee show. It takes an entire team to make sure things are on track. You’ll need managers, researchers, developers, freelancers, and, most importantly, support. If there is doubt surrounding the effectiveness of an omnichannel program, address it straight away before it becomes a problem. And as new employees join the business, make sure they understand the emphasis being placed on omnichannel at the organization.
Develop your mobile capabilities
Not all industries have mastered mobile-friendly platforms yet. And surprisingly, there are plenty of ecommerce businesses whose websites could use a facelift and a few upgrades. Not only does this create doubt in a client’s mind about your brand, but it hurts your SEO ranking, which affects how prominently your business’s website appears on search engine results pages. Consider using a mobile-friendly analyzer to see how your website is stacking up.
Conduct a content analysis
The appearance of your site, app, support articles, and social media should all be consistent. But no matter how great they look, they won’t get you far without great content. Some businesses tend to focus on writing keyword-heavy blogs and website pages, hoping to rank high in search engines. Or, their product writing is clunky or unclear. Conduct a content analysis of your website and other platforms to make sure you’re catering to your readers and users, no matter where they see you.
Improve your response times
What’s your average response time for social media inquiries? It may surprise you to know that close to half of consumers expect a social media response time of fewer than 60 minutes. And if you’re not responding to customer messages at all you’re doing your brand a great disservice.
When it comes to your website, make sure you’re taking every opportunity to engage and address visitors. You can use communication channels like live chat software or chatbots to make every visitor feel heard and appreciated.
Take your omnichannel approach offline
There are plenty of offline omnichannel opportunities. Even though most client interactions are digital, there are still analog channels that might make sense for your industry and business. Radio, magazine ads, direct mail, event sponsorships, and branded merchandise are all examples of offline channels you can explore and integrate into your strategy.
Rethink in-store consumer experiences
Today’s consumers are often uncomfortable in brick-and-mortar stores compared to browsing online at home. Research shows that 87 percent of consumers research products online before purchasing. Help consumers transition easily from online to offline. This could be something as simple as providing live inventory for brick-and-mortar locations so customers can easily decide whether to make a trip to the store. And if it’s not in stock, your website could recommend other products that might fit the bill instead.
Choose your channels wisely
One mistake many companies make with omnichannel is thinking that they must be on every platform. Omnichannel marketing isn’t about being everywhere, but about being present, available, and consistent in the places your target consumers are and creating a positive user experience.
Learn where your customers are spending their time — whether it’s Pinterest, Instagram, Facebook, or LinkedIn. Don’t forget about offline opportunities as well. Optimize your content for only the offline and digital channels that you need in your marketing approach. There’s no point overstretching and putting your message where it won’t be heard.
Keep it consistent
It may seem obvious, but whenever you doubt the direction your omnichannel strategy is going, remind yourself that consistency is key to developing loyal audiences and stronger customer relationships. From your website to your app, from your social media pages to your email, from your employee’s shirt logo to your receipts, strive for consistent branding throughout.
Need some inspiration? Let’s take a look at a few top brands that have successfully integrated different digital channels.
Starbucks
Starbucks offers a premium user experience.
Customers are rewarded with a free drink after they sign up for a customer loyalty program. When they make a purchase through the Starbucks card, they can reload through the app, website, in-store or by a mobile device — and their total rewards points are updated across all platforms.
Coffee enthusiasts can also make mobile orders, gift digital Starbucks cards, find stores near their location and tip their baristas without going out of their way.
Neiman Marcus
Neiman Marcus is a fashion brand that uses technological innovation to connect online and offline platforms.
The Neiman Marcus app connects shoppers to sales associates through text messages, calls, emails, or FaceTime. Shoppers can also use it to check their points and view upcoming events or promotions.
The website delivers personalized product recommendations and remembers size preferences, too. One major differentiator between Neiman Marcus and other online stores? You can use geolocation to find items stocked in nearby stores. New arrivals that suit customers’ preferences are sent through email and direct mail.
“Memory Mirror” is another distinct omnichannel feature. Have you ever wondered how your outfit looked from behind or from the side? The Memory Mirror can record and capture your try-ons from every angle. Hesitant shoppers who need a second opinion can also seek advice on their looks by sharing the outfits with their network.
The Dufresne Group
The Dufresne Group used technology to take services online while keeping the kind of in-person experience so pivotal for selling in an industry like furniture.
Previously, furniture repair required two on-site visits: one for assessment and the other for the repair work. Video chat allowed the team to reduce on-site inspections, providing the same high quality service instead remotely, increasing convenience.
Omni-channel marketing ensures that messaging and branding are consistent among channels. It acknowledges and addresses the customers across their preferred platforms to deliver a smoother buying experience at every stage of their journey. It also includes merging the different channels together (for example, social media, website) for promotional experiences.
Integrating effective social media automation into your business’s processes will result in more engaging content — and in today’s world, that could spell the difference between failure and success.
To put it simply, social media automation should be a crucial part of any business plan.
In this article, we will discuss how using social media automation tools can help create and schedule more engaging content.
What is social media automation?
Social media automation helps businesses organize their social media presence. Through the use of tools, you can create, schedule, and share content with audiences, usually for marketing purposes.
As a result, businesses can increase profit margins and dedicate more time to their team members and other tasks. Below are a few key points exploring why your company should use social media automation tools.
What are the benefits of social media automation?
Social media automation ensures your business doesn’t miss out on connecting with its customers. The number of social media users in the world today is 4.62 billion, which is more than half the global population.
Automating your social media with, for example, scheduled posts and chatbots to respond to comments, is a great way to reach those users. In fact, 80% of businesses that use social media automation reported improved lead generation and an 77% increase in conversions.
If this statistic alone doesn’t pique your interest, have a read below through some of the key benefits of social media automation.
It will make your content consistent, boosting your online presence
Maintaining a consistent stream of engaging, quality content is paramount to building your online presence. It is what separates you from the crowd.
Consistency can be achieved with social media automation tools like Buffer and Hootsuite that enable you to accurately schedule your content for historically peak times across multiple platforms.
Integrating social media automation tools into your business can save you and your team hours of hard work. Devoting manual time to post content across multiple social media platforms once your business starts to pick up speed will limit your progress.
Familiarize your team with suitable tools that can help them strive toward your business objectives. Run your content through a grammar checker to ensure it’s free of errors. Enlist the help of friendly chatbots. Schedule posts meticulously with easy-to-use planners.
Automation improves engagement
Monitoring activity across all of your social media platforms in one place will make it easier to achieve higher user engagement.
Being privy to consumer consensus, brand mentions, messages from the community, and statistics on each post are all pieces of valuable data that can be leveraged to help drive engagement.
Maintaining a level of organization through social media automation applications will also ensure you are responding to your community in a prompt manner, making you more aware of your community’s needs.
Content marketing that is engaging and powerful will be what makes a difference to your company’s bottom line. One well-written advertisement or clever call to action can be worth countless poorly thought out pieces of content.
Scheduling posts ahead of time will mean you or a team member won’t have to stop what they’re doing numerous times a day to post or tweet. Since you won’t be rushed, you can make your content the best it can be. And you can spend your time on pressing tasks while automation takes care of social media.
Get to know your community
Social media automation tools can also be great ways to listen to what your community wants.
Social listening is when you use tools that gather data and then automatically piece together the conversation people are having about your brand or industry in the online realm.
This is highly valuable information, and if used wisely it will help you create even more engaging content in the future.
It can help you understand things like:
The best time to post future content.
Growing trends or needs that the community wants to be fulfilled.
The best or worst aspects of your competitors’ content.
How your content is better than your competitors’.
Ways your content is being beaten by your competitors.
This information is pivotal and should be at the forefront of future content design.
Postfity Dashboard: create, automate, and analyze social media content
Easily schedule posts across multiple social media platforms to ensure you maximize audience engagement. Postfity’s seamless UI design helps you keep organized and on top of your social media content.
When you are posting on three or four platforms daily, it can sometimes get overwhelming.
With excellent functionalities across Twitter, LinkedIn, Facebook, Instagram, and many others, social media automation is an attractive prospect on Postfity.
Use the platform’s sleek calendar dashboard to gain insight into the upcoming days and weeks of your social media content, and give desired group members secure access to simultaneously work on the same profile.
Postfity also recommends trending and new post ideas generated by AI that have analyzed search engine results, which can help inspire your team’s future content.
The all-in-one dashboard of Sendible makes social media automation easy.
Designed for use by larger agencies, Sendible is perfect for anyone who is on multiple platforms with several accounts on each.
With an intuitive workflow and the ability to link multiple members to one account, Sendible will help you organize even the largest of content libraries.
Sendible posts are queued in bulk and then scheduled to be posted at a time when your community is most active. This drives engagement.
Social Inbox is a feature that compiles all comments and activities of your community in one place. This makes it even easier to stay actively engaged with them.
Add streams from different social media platforms and prioritize new community comments and activity. Once you have responded to the messages from your community, simply archive them and keep your inbox tidy.
A great alternative to Postfity and Sendible is Sprout Social.
Sprout Social’s holistic approach to community engagement has made them an attractive social media automation application for many budding businesses.
Similar to Postfity, Sprout Social offers a structured calendar dashboard that helps you stay on top of your future content.
The platform provides social listening analytics to help you gain excellent consumer insight, meaning you can adjust which content you are producing to more authentically engage with your audience.
Manage all your campaigns, development, and analysis from inside the application. Sprout Social is a one-stop-shop for efficient social media automation.
Tailwind Landing Page: Pinterest creation and scheduling
If you aren’t taking advantage of Pinterest’s platform as a way to market to your community, you should consider doing so.
If you use Chrome, the Tailwind extension is extremely user-friendly and can be integrated instantly.
Drag and drop to your editorial calendar and get a huge leg up on organizing your social media content.
The smart loop feature allows you to repin high-performing content and informs you which boards to republish to. This makes scheduling content to relevant times of the year even easier.
Comprehensive analytics track pins’ performance, enabling you to monitor and learn from past and current campaigns.
The innovative “Tribes” feature encourages collaborative community marketing. Gain access to group boards by creating meaningful Pinterest content and contributing to the tribe, which can have viewerships that can range into the millions.
Automate your success
There is no denying that social media automation is here to stay.
These tools will open up doors for your business. Staying active and informed in this space will allow you to remain ahead of the pack.
Your content can always improve, and your processes can always be more streamlined. Even if your social media marketing is already showing positive results, don’t be afraid of changing a winning strategy.
You’re likely to see even greater success with social media automation, and the hours you free up will be a precious resource as your business grows.
Undoubtedly we have all heard the saying, “don’t miss the forest for the trees”. This saying stresses the importance of not being so focused on the small details that you forget to see the big picture. As a society we are increasingly becoming more obsessed with the small details and that has found its way into our jobs. No job is immune to this phenomenon and one of the fields that has strangely seen a great impact is teaching.
For many teachers and especially the younger teachers, this focus on small details has led to a focus on the small details of their classroom. Some teachers focus on such things like:
The smell of the classroom.
The lighting of the classroom.
Class decorations.
Board borders.
The aesthetic appeal of the
Classroom
Desks
Shared spaces
Teacher
Spaces
Worksheets
The Problem
For many, they have an ideal image of their classroom being social media ready. For others they insist that their classroom needs to be a calming environment for them to work in. However, many are so focused on the minute details of their classroom and controlling things at the tiniest level that they have forgotten the bigger picture. They are so focused on the tree in front of them they have forgotten that they are in a large forest.
Many find themselves burnt out and struggling to maintain their level of perfection for the whole year. Others find that the things they have done to make their classroom cute and social media ready isn’t setting themselves or their students up for success, and soon become frustrated in the time that they have wasted. An even smaller percentage find what makes their ideal classroom actively work against the success of their students and hinders their growth. Something no educator wants to see.
The Solution. Starting with a Curriculum Map Template
For those who are ready to make a change and start thinking about the big picture, the solution is simple. Stop comparing your classroom to the ones you see on social media and pull up a curriculum map. A curriculum map template can be extremely helpful in making sure you aren’t missing the forest for the trees. A curriculum map template helps teachers begin planning their classroom and the curriculum within it on what students need to walk away with at the end of the year. Educators are able to focus on the big picture and then work down to focus on things as they come up.
This isn’t to say that classrooms should be devoid of character and charm. Those should be the finishing touches on a well crafted and planned out classroom. Starting with the curriculum and attending to the small details later allows teachers to be:
Organized
Goal focused
Create arrangements and environments that:
Enhance student learning
Enhance goal oriented behavior
Enhance instructional priorities
Think about when you were a student. Do you remember all the small details of the classroom or the lessons the teacher provided that made you think?
International Journal of Research (IJR) 