All posts by Dharshini N

Unlocking my areas of interest through this wordpress. Hope you enjoy my writing!!

JOKER

She needs, He needs, Family needs,

All their needs stood at the back stabbed together,

Where his eyes were too deep

To cry? To smile? To frustrate to shout

But he has the heart of the joker

His madness came as a flawed words, to his quivering funny lips ,

He showed of his best, the rest is roar

One on stage and other off stage

Two entities laughed at each other,

Knowing themselves deep inside of their needs,

while the show reached its peak

the dying joker was in everyone!

Kavingar Kannadasan

Artist is a freedom of choice from that they bring out the versatility of opinions through their poem, lyrics, writings etc ., Hence they are recreating the lives of many .Likewise Kaviyarasu Kannadasan is a famous poet , lyricist, producer,actor ,editor,philanthropist in Tamil. He contributed nearly 5000 film lyrics apart from 6000 poem and 232 books , novels and so on.

Kannadasan was born to sathappan and visalakshi in the year 1927 in sirukudalpatti, near Karaikudi, Tamilnadu,India.Kannadasan has tributed may songs towards the culture, language of tamilnadu and tamil people. The legacy that the government of tamilnadu erected a memorial hall as Kaviarasar Kannadasan Manimandapam at Karaikudi.

Poetry

  • Mutruperatha Kaviyangal
  • Sri krishna anthathi
  • Ambigai alagu dharisanam
  • Maangani
  • Paadi kudutha mangalam
  • Thaipaavai
  • Kannadhasan Kavithaigal Parts 1-7

Novels

  • Cheraman kathali
  • Aval oru hindhu pen
  • Sivappukal mukkuththi
  • Ratha pushpangal
  • Avalukakga oru padal
  • Swarna saraswathi
  • Nadantha kathai
  • Misa
  • Suruthi seratha rakangal
  • Mupadhu naalum pournami
  • Arangamum antharangamum
  • Kadal konda thennadu
  • Ayiram thivu angkayarkanni
  • Kamini kanchana
  • Kutti kathaigal
  • Oru kavinani kathai
  • Velangkudi thiruvila
  • Ayiramkal mandapam
  • Birundhavanam
  • Aachi
  • Vilaku matuma sivapu
  • Aathanathu aathimanthi
  • Anarkalai
  • Athaivida ragasiyam
  • Paarimalai kodi
  • Oru Nathiyin kathai
  • Sembagathaman kathai
  • Manampola vaalvu
  • Sivakangai seemai
  • Santhithen sinthithen
  • Oomaiyin Kottai
  • Sarasuvin soundarya lagari

Death

Kannadasan died on 17 October 1981 in Chicago, United States, where he had gone from India to attend a Tamil conference organised by the Tamil Association of Chicago. He was aged just 54 at the time of his death.The song “Kanne Kalaimane” from the film ‘Moondram pirai’ released a few months later, was his last song.

INTERNATIONAL WIDOW DAY

You never know how strong you are until being strong is the only choice you have. Ignorance ,disrespect, shame, worries are the only object that learned by widows. This would be the bad history that our present and future generation learning the cruelty against women, yeah that is sati system, when Male dominant society protected woman from harassment compared to nowadays was good, but they failed to treat their own family members. Despite their husband death they are pushed over the fire to contribute their life and burns all their wishes.Later ages of all struggles from the Periyar the Widow remarriage was considered. Dr. Muthulakshmi reddy widow remarriage system was brought up.

International Widow Day

The United Nation organizes June 23rd as the International Widow day since 2011. The main aim of this day to bring out the voices of the women , the struggles they face in the society. Moreover in developing countries widow women are facing the hardships in day to day living. Poverty, Violence, Health , social conflicts plays a major role in the developing countries as such the dependence over the husband family , education , Violence and abuse against them during traditional practice etc..,

Key points by UN

  • There are an estimated 258 million widows around the world, and nearly one in ten live in extreme poverty.
  • In some parts of eastern Democratic Republic of the Congo, for instance, it is reported that around 50 per cent of women are widows
  • Widows are coerced into participating in harmful, degrading and even life-threatening traditional practices as part of burial and mourning rites.

conclusion

We all know it is very harder for middle and rich income people to run a day in this pandemic very harder, then think about the widow , without any self dependent, children unemployment etc. That is so terrible. Help them with your kindnesses ,bind them with your peace of love .The devastating life of widow be refurbished with the spread of love and respect, human dignity towards them.

LEARN HYDROPONICS IN QUARANTINE

Hydroponics

We have many checklist being prepared in Quarantine whereas everyone wish to grow vegetables with ease. The heavy alarm of World Health Organisation tells Covid 19 pandemic is going to be very harder in the upcoming month. So let us be more organic to our body. Meanwhile you are reading this content if you have children or young generation tell them to learn as a hobby this is quite interesting and creative!

What is hydroponics?

It is a type of horticulture and a subset of hydro culture, which is a method of growing plants without soil with a mineral nutrient solution into a water solvent. The main basic idea behind this concept of hydroponics is to allow the plants roots to come to direct contact with the nutrient solution which it gets oxygen directly and helps for the growth of plants.

What can be grown in hydroponics?

  • Tomatoes
  • Lettuce
  • Cucumber
  • Spring onions
  • Bell pepper
  • Spinach
  • Berries
  • Coriander
  • Basil

How does it work?

It works through the process called Photosynthesis which we studied in our school days , they use sunlight and chemical inside the leave called chlorophyll to convert carbon dioxide and water into glucose and oxygen. Where there is no mention of soil here, plants obtain both from the soil . In this method we get nutrients rich although from water and air. The different types of hydroponics system are available they are deep water culture, nutrients flim techniques, Aeroponics, wicking, ebb effect, drip system.

Advantages and disadvantages of hydroponics

The growth of hydroponics plants is very faster compared to soil based plants because here there will be equal distribution of nutrients and it requires only less water which will be the greatest advantage for the metropolitans.

The Disadvantage behind this system lays upon while setting up a large scale system of hydroponics where it requires a lot of time.

Simple hydroponics to grow at home

  • Take a vessel filled with water
  • Place the plastic vegetable basket(it should be holed)
  • Add some coriander seed into the basket
  • Pour some water

After 5 to 6 days you can see your fresh coriander leaves in the basket. Note you can cut in the half and it grows automatically if you want you can also add organic fertiliser into the water and mix it .

Hydroponics is the way to try some magic of growing plants easily without soil. Start with the basic daily needs of coriander, mint ,tamoto. Enjoy the fragrance of organic foods. Believe me it will give you the era of satisfaction while you are eating the food.

Coriander by hydroponics

NEW TABLETS COVID 19

Indian Council for Medical and Research gave approval for the new medicine for Covid 19 has been introduced to the market. The Favipiravir tablets are originated from the febi flu of the company Glanmark has been produced. This company has got approval from the ICMR for producing and for the sales. A sheet contains 34 tablets cost rupees 3500 . Where a single tablet cost rupees 103 . They suggested in the First day to consume 9 tablets and the next 14 days to consume 4 tablets daily . In India it has been given to 11 cities and it cures nearly 80 to 88 percent . Japan , United Arab Emirates countries have already used this medicine.

“It is a significant step in the fight against COVID-19 India. Glenmark is leading the flight. We are not looking it as a business opportunity. The priority is to make the drug available to as many patients and save lives,” said Sujesh Vasudevan, president, India Formulations, Middle East and Africa, Glenmark Pharmaceuticals Limited in a video conference.

“Studies conducted on Favipiravir in Russia, Japan and China point to rapid reduction in viral load, faster fever reduction, faster reduction of chest CT changes and faster clinical recovery,” said Dr Monika Tandon, VP, Head, Clinical Development, Glenmark.

“It is for restricted use. Its use entails responsible medication where every patient must have signed informed consent before start of treatment,” Dr. Tandon said adding that approval was given based on global evidence and the ongoing clinical trial on 150 subjects

Sounds of silence

He is the purest soul she met

And the most lovable entity he met,

It smells like the thousand Rose’s

Eyes serenaded with drama,

Enough to enable a dream of life

but still there is a broken heart,standing with her

It is the speak of the devil, her soul and body feels weightless,

Scarce which never faded,

Hiding her pain in darkness ,

A “dirty picture” she thinks

Still wondering?

she, was raped

But still “she melted to the devil”

Hoping to live with the pure soul

Witnessing love for each other under the scene

He promised the beauty of life and to be wiped to be cleaned disgust

The sound of silence within one soul

Will be the best of both world’s

Reliance : the non debt company

India’s topmost leading company now become the debt free one in 2020. Mukesh Ambani stated with his heart full of happiness that he fulfilled his promise RIL shareholders by making Reliance net debt free before their original schedule of March 2021. Now Reliance industries become the India’s first company to hit 11 lake core market value.

Mukesh Ambani to become the 9th richest in the world that he overtakes Larry page – American computer scientist CEO of Alphabet Inc. Presently Mukesh Ambani value is 64.6 dollars. As per the data on April 10, 2020 mukesh Ambani is the richest businessman in India of networth 44.4 B. His net debt of 1.61 lakh crore and raised 1.75 lakh crore. Reliance industries will lift jio platforms and Reliance retail in 5 years.

The reliance group said that both are also unprecedented in the country’s corporate history, and that it is “even more remarkable that this was achieved amidst a global lockdown caused by the COVID-19 pandemic”. 

GOLDEN DECADE

“Therefore, on the proud occasion of becoming a net debt-free company, I wish to assure them that Reliance in its Golden Decade will set even more ambitious growth goals, and achieve them, in fulfilment of the vision of our Founder, Dhirubhai Ambani, to consistently increase our contribution to India’s prosperity and inclusive development,” Mukesh Ambani said.

Reliance Industries sold a total 24.70 per cent stake in Jio Platforms in 11 deals for Rs 1,15,693.95 crore within nine weeks starting April 22. Facebook committed the biggest capital infusion of Rs 43,573.62 crore for a 9.99 per cent stake in Jio Platforms, which houses Reliance Industries’ telecoms arm Reliance Jio Infocomm. The internet major was followed by US-based private equity firms Vista and KKR, and Saudi Arabia’s Public Investment Fund, each of which took a 2.32 per cent stake in Jio Platforms for Rs 11,367 crore.

Amartya sen: The CAPABILITY APPROACH

Amartya Sen’s -The Capability Approach

Life is full of surprise and miracles. The struggles of life teaches you a path but doesn’t define your qualities. Have you felt down for anything? Do you ever felt you are only reason for all your problems? Are you proud of what you’re doing or what you’ve done? Do you estimated your capabilities? Spare some time and answer to the questions. It will definitely define your capabilities of raising successful when others say you can’t.

What is Capability?
A capability is something a person is able to do . ( Capability defines for objects also). Let us take one example to explain capability
How the capability of students being tested in Foreign countries?
The indicating factors are life, body health, Integrity, senses, Imagination, Thoughts, Emotions, Practical Reasons ,Play and control over environment in which they are connected with core values of respect , caring ,fairness and their citizenship hence the schools believe when kids are kids as you can help them be the best they can be ,hopefully it turns out more capable.

Origin of capability approach
The capability approach was first articulated by the Indian Economist and philosopher Amartya Sen in 1980’s. Amartya
Sen contributed in the field of welfare economics, social choice theory, Development economy.Amartya Sen was looking for a practical approach of justice which is capable of elimination of all kinds of injustice in society. It is, for this reason, Amartya Sen develops a capability approach as a unique tool for evaluating issues like poverty, well beings, development, justice, equality, etc.

Amartya sen’s Capability Approach:
He is main aim is to exclude from all the traditional approaches to the economics of welfare. The main focus of this approach is on what individuals are able to do( I.e capable)

The Capability Approach focuses on purposeful capabilities of individuals, such as the ability to participate in economic transactions or to engage in political activity etc. Amartya Sen was of the opinion that an individual could be stripped of such capabilities for various reasons, such as government oppression, ignorance, lack of financial resources, etc. 

Amartya Sen uses the example of bicycle here. If you send a bicycle to a person who is disabled you haven’t improved the capacity of that person ,if the disabled person didn’t have capacity to ride a bicycle. This is to abstract the philosophy on concrete levels.

Conclusion
To all those above questions you have questioned yourself well, the answer should be determined by the development, justice , wellbeing, equality within yourself.According to Amartya Sen’s capability approach individuals should have the liberty to be able to make choices for the improvement of the quality of life by removing any problems that stands in the way of expanding their abilities. Develop the moral significance in you which builds up your capabilities results in a valuable life of a person. Don’t limit yourself to someone’s else opinion of your capabilities be you ,dream ,plan, excute.

Let us change and make a revolution

  • Time for change *

“The door for change is open for all time. The next moment we take the first step from us, the universe will create all the forces for achieving it,” said , Nammazlvar – The agriculture scientist
This proverb is very consistent with the changes of the emerging 2020s. It is time for change. * Food is the medicine and the medicine is the food* where this line gets immunity nowadays in this pandemic of Covid 19 to grow up our immune system.
The claim is that this community is growing and growing. With the economic downturn, hunger, disease and long-distance migrant workers, all they can expect is just a good meal.
Agriculture is the backbone of the Indian economy but it accounts for only 14% of GDP.

Reliance, Tata Families Why Don’t Invest in Agriculture?
If they do, the new farming technologies abroad will benefit the Indian people, and it may inspire a lot of small investors. We go with the lure of money. So the top investment in agriculture is to make a good profit.

Have Ambani not invested in agriculture ? In 1997, the Jamnagar Refinery was one of the country’s largest pollutants and was the biggest threat to Reliance. After a serious threat from the government, they turned the Jamnagar barren wasteland into a mango orchid. Currently it is said to be * Dhirubai Ambani Lakhibag Amrayee *. It is the best mango orchid in Asia. More than 1.3 lakh plants of over 200 species.

In a few years the barren lands were turned into lush countryside.
The mangoes produced are excellent in quality and are widely exported worldwide. The company has become one of the biggest exporters of mangoes in the society and a great business opportunity.
While large investment firms invest in agriculture, the resilience of farmers of intermediaries and agricultural marketing comes to an end. It will also be a major contributor to Indian GDP and stimulate raise in the standard of living. Needs are becoming greater for man because of the involvement of money but changes in lifestyle.

Similarly, the impact of food production on India’s independence was very worrying. The sky is gone. Due to the lack of food, starvation deaths among people have developed into a disease in India. The Green Revolution was a project introduced in the 1940s. It is still spoken of as a major contributor to the uplift of the socioeconomic economy.
The result? Controversies of the Green Revolution Project. The project was based on the people then, and as a result, chemicals are causing diabetes, cancer and infertility. We have been restoring natural agriculture quite a bit. We need to create natural agriculture as a gateway to change.

The kitchen gardening revolution of 2020 where you grow you eat healthier as much . It helps in preventing the toxic chemicals , purely hygienic nutrients that enhance your immune and to a part of hobby, exercise etc.

“It’s time for change, let’s get rid of the sickness, let the dawn of the eyes of the owl come to life. Let us value the nutritious food.
Dharshini N.

The Gamechangers are the Brandmakers

“Dhoni finishes off in style. A magnificent strike into the crowd! India lift the World Cup after 28 years!” screamed Ravi Shastri on Air on April 2 nd 2011. Every Indian cricket fans would feel the nail biting situation in their life Hence there comes our hero gamechangers decides the winning or declining of the match.

Every morning the sun rises up in the East and sets in West. Like 1000+ of emerging and disappearing companies everyday .
How to strengthen up the purpose of your business in the huge marketing minds and to build a strong bond to influence customers to you.

Yes, Branding is the key to unlock the identity of your dreams, your hardwork, your ideas and to mark your position in the marketing minds.

Brand Experience
A cyclical movement of a Promise and a Proof to your own business creates a Branding Experiences. The loyalty between the customers ensure the product to another person where it creates a branding Experiences to the businessman.
Branding experience is a type of experiential marketing that incorporates a holistic set of conditions created by a company to influence the feeling a customer has about a particular product or company name- Ref. Margaret Rose
Customers view on Brand names their tagline speaks more about the product. Meanwhile the attributes of that company provides the framework for their products and it takes a major part in branding. The catchy slogans, logos, newsletters, brand ambassadors, discounts ,online presence on social media and Advertisements should make a unique path for Brands.

Celebrate the joy of happiness🙂
The Emotional Connect of Indians which is the branding pattern of the Cadbury sweets in Indian markets. The Cadbury strategically occupied the occasions of consumption like Diwali, Christmas , valentine’s day, Friendship day and to all those sweet and sad moments of our life to begin with their Cadbury product and it also attracted by all the age groups. Hence Cadbury is now trusted chocolate brand in all over the country.
For many years now, Cadbury Diary Milk has represented a plethora of emotions, from shared values such as family togetherness, to shared good feeling and collective joy.
In today’s fast paced world, most of us tend to overlook the goodness and kindness inherent in us. As a brand , we wanted to shine the spotlight on these spontaneous little acts, celebrate them and the wonderful human connections says Mr.Anil Viswanathan to Economic Times. Cadbury also holds the campaign was customised to suit regional sensibilities and culture specific campaigns like Cadbury Mishti in West Bengal and Cadbury sweet kondattam in Tamilnadu.

The Postive Game move
Cadbury followed the game strategy of spreading the positivity through the emotional connect to Indians. Till now Cadbury is the most popularised brand in India . Design your brand, spread up the positivity of your products through the catchy lines, hashtag, trends , Advertisements in social media and so on be the game changer, hero of the war field in your unique way.
Your brand is what other people say, about you when you’re not in the room ” says Mr. Jeff Bezos, Amazon CEO

  • Dharshini N