The Gamechangers are the Brandmakers

“Dhoni finishes off in style. A magnificent strike into the crowd! India lift the World Cup after 28 years!” screamed Ravi Shastri on Air on April 2 nd 2011. Every Indian cricket fans would feel the nail biting situation in their life Hence there comes our hero gamechangers decides the winning or declining of the match.

Every morning the sun rises up in the East and sets in West. Like 1000+ of emerging and disappearing companies everyday .
How to strengthen up the purpose of your business in the huge marketing minds and to build a strong bond to influence customers to you.

Yes, Branding is the key to unlock the identity of your dreams, your hardwork, your ideas and to mark your position in the marketing minds.

Brand Experience
A cyclical movement of a Promise and a Proof to your own business creates a Branding Experiences. The loyalty between the customers ensure the product to another person where it creates a branding Experiences to the businessman.
Branding experience is a type of experiential marketing that incorporates a holistic set of conditions created by a company to influence the feeling a customer has about a particular product or company name- Ref. Margaret Rose
Customers view on Brand names their tagline speaks more about the product. Meanwhile the attributes of that company provides the framework for their products and it takes a major part in branding. The catchy slogans, logos, newsletters, brand ambassadors, discounts ,online presence on social media and Advertisements should make a unique path for Brands.

Celebrate the joy of happiness🙂
The Emotional Connect of Indians which is the branding pattern of the Cadbury sweets in Indian markets. The Cadbury strategically occupied the occasions of consumption like Diwali, Christmas , valentine’s day, Friendship day and to all those sweet and sad moments of our life to begin with their Cadbury product and it also attracted by all the age groups. Hence Cadbury is now trusted chocolate brand in all over the country.
For many years now, Cadbury Diary Milk has represented a plethora of emotions, from shared values such as family togetherness, to shared good feeling and collective joy.
In today’s fast paced world, most of us tend to overlook the goodness and kindness inherent in us. As a brand , we wanted to shine the spotlight on these spontaneous little acts, celebrate them and the wonderful human connections says Mr.Anil Viswanathan to Economic Times. Cadbury also holds the campaign was customised to suit regional sensibilities and culture specific campaigns like Cadbury Mishti in West Bengal and Cadbury sweet kondattam in Tamilnadu.

The Postive Game move
Cadbury followed the game strategy of spreading the positivity through the emotional connect to Indians. Till now Cadbury is the most popularised brand in India . Design your brand, spread up the positivity of your products through the catchy lines, hashtag, trends , Advertisements in social media and so on be the game changer, hero of the war field in your unique way.
Your brand is what other people say, about you when you’re not in the room ” says Mr. Jeff Bezos, Amazon CEO

  • Dharshini N