Digital marketing is a kind of marketing in which people use online and digital platforms to sell and promote their products and services. It is becoming an integral part part of today’s life. Over 8 billion people use internet on a daily basis,which means they are on social media platforms like Instagram,Twitter and Facebook.People search and prefer to buy goods on digital platforms because of easy accessibility without worring about safe transactions and home delivery options.
For small businesses man it is a very good option since one can closely monitor the profits and losses and can expect impressive return on their investment. Earlier people used to post adds on house walls or distribute leaflets or give roadside hoardings to promote their products in locality since it was the easiest way to get customers but now in the modern world one can easily do it online.
Digital marketing opens the window to a wide range of customers. Additionally the method reduces the cost of traditional advertising to a great extend. In digital marketing the businessman can easily solve the cutomer problems through mail or online live chats. Thus Communication becomes smooth and faster.Moreover it allows better visibility and tranperancy. A small businessman can easily make its presence felt in different platforms. The digital marketing platform allows the customer to rate it according to the service received and good reviews help to get more customers within a short period of time. It also provides scope for earning higher revenues. In business, different tactics are being used but which one gives more profit is difficult to locate. In digital marketing this is easy because it shows the success of each and every tactic.Everyone in today’s world is on social media platforms so a digital marketer can easily post an advertisement in these platforms and attract the target audience
. Moreover in this competitive world if one has to secure his/her place then, the more the business gets exposure the chances of being successful increasesHence digital marketing is absolutely a prefect platform to do so. Digital marketing has got a bright future it seems. Working in digital marketing is like working on marketing only. Canada,India ,UAE and America are some of the countries in which digital marketing is spreading its arms rapidly. It has numerous prospects and young talents are becoming successful through this as well. Now the very question that comes to one’s mind is that is it difficult to learn digital marketing? Rhe answer is, it completely depends on your efforts. If you are punctual, alert and ready to accept challenges then it would not be difficult in any way. Two things that are most important in this are active mind and patience. If you loose your confidence and fail to adopt different things and have mood wrings then digital marketing is not your cup of tea. So think twice before diving in to it. But if you are confident enough and have the potential then digital marketing will open greater prospects for you.
How can students add up to the social movement for nature’s safety???
Why should we protect nature? Earth is our home and we have to love it. In earth are things humans needed but they destroy them and never worry about it. “Many animals are in extinction because of earth destruction.” Animals are disappearing since people don’t save nature. “Flora and fauna is destroying because we don’t take care of it.” Flora and fauna hurt because of all the damages we have done to it. “Global warming is happening over and over but no one think about it.” (Protecting the home we lice in) Global warming is occurring all over earth but we don’t care about it. All this is happening because we never worry about our home and its problems. All of us don’t save the beautiful paradise god gave us.
Biodiversity is a problem for scientists and it makes flora and fauna be affected”. All humans makes biodiversity destroy and also make flora and fauna start disappearing. Biodiversity is important to all plants and animals but we destroy so, plants and animals die. We start destroying one thing of nature and everything starts to destroy gradually. We never worry about destroying one little thing of our environment because we never think how things can start disappearing. Biodiversity, it’s needed by flora and fauna but while humans destroy it, flora and fauna also destroys. We don’t realise that we also need biodiversity. We are affecting the food chains.
“Global warming also makes disease spread all over many countries so many people die. It makes increase the intensity of heat waves and cause hurricanes or tornadoes.” Global warming makes diseases spread through out the world and kill many animals. It also affects heat so animals start dying because they don’t adapt to the environment, plants and humans, too. Global warming has many effects in humans and in nature. The diseases and heat make nature destroy little by little and also make some geographic accidents like hurricanes or tornadoes. All the diseases damage all living things and some times all nature. This is one of the biggest reason of climate change.
“It also happens because we waste water.” We also waste water in things we don’t really need and global warming starts advancing. Water is important but we don’t realize the importance and waste it always. People never take care of the things they need and that only nature can give them. All humans need water but everyone ignores that and starts wasting it in silly things. We ignore the things we need for surviving specially water and we don’t realize that ignorance all of us have.
We should protect nature because we destroy our home and other’s home. Earth is our home and we have love it and caring it. If we take care of it, nothing will be damage and many people, animals , and plants could live better . Global warming and extinction will not happen when we worry about earth and take care of it. Flora and fauna will not be destroy and disappear forever. Anything will be contaminated and we will not die soon and suffer any bad disease. We will have the best home ever and will be beautiful. Nature help us a lot in things we need like water and food but by destroying nature all that things will disappear and we could die or starve .
Things we can do to protect the nature:-
- Engage in environment saftey movemets.
- Spread as much awareness as you can.
- Everyone should realise that it is the need of the hour.
- Plant trees, don’t waste water and electricity.
- Start home composting.
- Start small gardens at home.
Refrences:-
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“Constitutional Law And Social Changes”
The constitution is not just a compiled set of rules and regulations it is what drives country. Indian Constitution is called ‘Transformative in nature’ as it has the competence to transform the socio-economic face of the country. In India, we encounter many different religions and traditions and all these religions have their respective written Holy documents in which people of respective beliefs believe and follow them in their conduct, but this accounts for a particular group all the people do not believe in single Religious system or any religious practices. Religion neither taught to keep differences but all religions have differentiated groups of people, no single religion in India has common beliefs followed separate principles of religion. But above all the Religions, every opinion and recognition there Is a document there is a written holy text which does not talk about the differentiated beliefs which promise common legal procedures and conduct for all and a document of belief for every citizen Of India that is the “The Constitution Of India” which promises social, economic, and political justice to every single citizen of India.
What is it that made Indian Constitution ‘Transformative in nature which can bring social changes with the time ?’
The preamble of Our constitution guarantees social, economic and political justice states “We the people of India having solemnly resolved to the constitution of India into a Sovereign socialist secular democratic Republic and to secure to all its citizens JUSTICE social, economic, and Political; LIBERTY of thought, expressions, belief, faith and worship; EQUALITY of status and of opportunity and to promote among them all FRATERNITY assuring dignity of the individual and unity and integrity of the nation. We have directive principles state policies rights provisions and amendments, etc. formulated by far-sighted people that are the basis of social change. The traditional Indian Religious system categorizes the people according to caste and ranks and works were allotted according to ranks but FUNDAMENTAL RIGHTS (14 to 31) provides every single citizen fundamental rights, rights to dignity rights to lead the life independent of any social religious foundation providing him dignity equality and much more. Our constitution offers Directive Principle of state policy (Article 36 to 51), these are the 15 principles provided to the federal school governing the state of India which promises social justice economic welfare and state should minimize inequalities in income and eliminate inequality of status, provided with the state shall direct policies towards securing adequate means of livelihood for all citizens men and women equally.
In Sphere Of Law : State shall secure that operation of legal system promote justice on the basis of equal opportunities (Article 39A, 44, 50).
In Economic Sphere : The State shall within limit of economic capacity (Article 41, 47)
Rights Of Workers: Provisions for securing condition of work and their wages law (Article 43 , 43A).
In sphere of agriculture: The state shall Endeavour to develop the agri based industry along with modern scientific lines.
Constitution of Federal state of India promises Equality dignity and opportunities with fair regulations including all the spheres which result in social changes mindset changing where people exhorted to adopt equality among themselves in every aspect of their life leaving backward minded thinking leaving the narrow gate of thoughts motivated by social malpractices or traditional conservative and superstitious Beliefs and adopting a wide vision of equality, and dignity. Triple Talaq which was the suffering of many Muslim women abolished is a remarkable transformation bring by our constitution. Case Of Ayodhya Ram Mandir Temple Consoled After many years because of our constitution has might transform the social face of the country. Homosexuality is permitted within the country abolishing #377 Article Of Constitution Is a mark Of Transformative Nature Of Indian Constitution.
” Indian Constitution Is Transformative In Nature” A an Agent To Social Change.
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SELECTION
Selection is the process of choosing the most suitable candidates from applicants for the various jobs and it follows the recruitment and much information has to be obtained, from the prospective candidates to facilitate the selection process and it is then analyzed and evaluated and the information relates to the qualifications, work experience, age, levels of skills and other accomplishments, family background, aptitudes and interests, physical and mental fitness and so on. The enterprise has to choose the best and the most promising persons from among the applicants and in this sense, it may be said that while recruitment is a positive function, in that it seeks to induce as many persons as possible to apply for a job in the enterprise, the selection is a negative function because it aims at eliminating or weeding out those applicants who are not found suitable in one respect or the other. Thus, the selection is the process of securing relevant information about an applicant to evaluate his qualifications, experience, and other qualities to match these with the requirements of a job, and it essentially a process of picking out the man or men best suited for the organization’s requirements. According to Dale Yoder “Selection is the process in which candidates for employment, are divided into two classes-those who are to be offered employment and those who are not”.
SIGNIFICANCE OF SELECTION
Hiring of employees is an important function of the personnel department and this function must be performed careful because errors committed at the time of selection may prove to very costly and of selection process is faulty, absenteeism will be too high and the rate of labour turnover will also be higher and whenever unsuitable candidates are hired, the efficiency of the organization will go down and such persons will shrink work and will be absent themselves from the work more often and in many cases unsuitable employees have to leave their jobs and this will lead to waste of time, energy and money in hiring such employees and the training cost incurred on them will also go waste and proper selection and placement of personnel go a long way towards building up a suitable workforce and it will keep the rates of absenteeism and labour turnover low and will increase the morale of the employees and if the employees are quite suitable according to the requirements of the jobs, they will show higher efficiency and will enable the organization to achieve its objectives effectively. Recruitment and selection are two separate functions that usually go together and recruitment aims at stimulating and attracting job applications for positions in the organization, while selection consists of choosing among the applicants, to choose those, most suited to the job requirements, keeping in view the job analysis information. Recruitment is simple and candidates are not required to cross several hurdles whereas the selection process is complex and consists of many hurdles created by the management internally and Recruitment initiates the procurement aspect of personnel management whereas the selection completes the procurement aspect of personnel management.
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Ashadhi Ekadashi Festival in MAHARASHTRA🚩
Ashadhi Ekadashi is one of the most important religious festivals that is celebrated in Maharashtra. This ceremony is generally held at Pandharpur where a huge number of devotees gather to celebrate the festival. It is a religious procession festival which is held every year during the Aashaadh Shukla paksha. Generally Ekadashi is considered to be coming on each month of the year but the eleventh day of Ashadh is said to be the great Ekadashi which is also called by the name Shayani Ekadashi. During this day the devotees keep fast the whole day and they go walking in huge processions to Pandharpur. People sing chanting hymns of Saint Dyaneshwar and Saint Tukaram to pay their tribute to their God Vitthal. This procession starts in Allandi and ends on Guru Poornima at Pandharpur. This day is considered very pious and people join the yatra not only from Maharashtra but also from other cities as well. Men are dressed in ethnic wears like dhoti and kurta and sing devotional songs during this long journey. It is simply spectacular to see this tradition of Maharashtra which is very colourful and energetic.HISTORY OF THE ATTRACTIONAs per the legends on this day of Great Ekadashi, Lord Vishnu fell asleep and the again woke up after four months on the day of Prabodhini Ekadashi which falls during the Kartik month. This time of the month is known as the Chaturmas which coincides with our rainy season. Owing to these stories of our purans, this day is celebrated in Maharashtra with a lot of grandeur and devotees join from all parts of the country to pay homage to the Lord.DURATION OF THE FESTIVALThe Ashadhi Ekadashi is generally held during the months of June and July which are the monsoon months of our country.Ashadhi Ekadashi FestivalHIGHLIGHTS/ IMPORTANT RITUALS OF THE FESTIVALThe devotees carry palanquins which have the images of great saints of Maharashtra while they go on this huge procession.A grand fest is organized on this day which contains many traditional dishes.Many musical instruments like veenas, dholkis and chiplis are played by the devotees during this holy yatra.
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Happy National Doctor’s Day
Every year on 1st July India celebrates National Doctor’s Day in honor of Bharat Ratna Dr. Bidhan Chandra Roy former chief minister of West Bengal and someone who represented the best of his profession at a critical time in India’s modern history.
He is still considered the greatest Chief Minister of West Bengal and a visionary of developing the State as after independence lot of industrial development took place in the State.
He was the one to establish the Indian Medical Association in 1928 and the Medical Council of India. He also played a crucial role in establishing the Indian Institute of Mental Health, the Infectious Disease Hospital, and even Kolkata’s first-ever postgraduate medical college.
And on this Doctor’s Day salute to all the doctors and healthcare workers for their selfless service. In this pandemic, they are real-life heroes, bringing hope in these difficult situations. Keeping us safe, fighting the coronavirus war at The frontline. Their invaluable contribution makes people recover from this dreadful disease.
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The Galwan Valley Faceoff
The Galwan valley faceoff between India and China was a major incident, it shook not only the two nations but the whole dia and China are the top two most populous countries, while China is already an established superpower, India is emerging as a frontrunner to be one soon.
The 20 Martyrs who laid the supreme sacrifice, Initiated a nationwide wave of Nationalism. Indians started boycotting Chinese products and services and Both the nations will suffer a great deal by the aftermath of the Faceoff.
For understanding is further we first need to know what exactly is the issue between The two nations.
• The policy:-
Well, all are very well aware of the Chinese policy to expand and dominate, this policy has victimized many, examples being Chinese Taipei, Hong Kong, Pakistan, Sri Lanka, and lastly In the dia.
• The Cause:-
This incident took place amid de-escalation process, India is constructing a Road to connect Northern command of Indian Army to Daulat-Beg-Oldie which is part of Aksai Chin still under Indian Control, This road has major strategic importance as it can serve as a supply road to stop any Chinese Aggression if required, it will also allow India a better and efficient Coverage of the complete Area. China is of the view that this is an inappropriate move and hence Peoples Liberation Army which is the Defense force of China increased its deployment in this region and constructed a new temporary base that is equipped with Artillery Guns and Mechanized Infantry Battalion support. Chinese transgressed to a place near patrol point 14 which is high ground and offers a bird’s eye view of the Indian developments India replied to this Deployment by making mirror deployment, which in general term means putting up an equal number of men and equipment behind our defense lines. The situation kept escalating to that point of pushing and pulling which is sort of a regular exercise on the Line of Actual Control. Watching the fight brew beyond control it was decided to come to a table and discuss matters. A Commander Level Bilateral talk was organized and de-escalation started.
• The incident:-
the talks Chinese Commander promised de-escalation. There is no certified source of information regarding the incident itself, there are many theories floating but the most convincing is that on the due date when the promised mobilization of Chinese troops didn’t occur, Colonel Santosh Babu ( Cobirdspoint accompanied by a patrolling party went to check the matter. The Chinese Troops were prepared and ambushed Indian Soldiers.
The Indian troops called for backup and reinforcements were sent. A Street type Brawl occurred and a high no of casualties was reported. India lost twenty of its guardians but china is yet to confirm the numbers.
No bullets were fired in the clash because of the agreement between the two nations signed in 1996 as Confidence Building Measures; instead, stones and clubs were used. According to reports, the Army men died due to injuries sustained from stone-pelting by the Chinese.
• The Resolution
Although high-level efforts (Joint secretary level) are on to defuse the situation, a quick resolution of this standoff at Galway doesn’t seem likely now. Chances are that it could be prolonged impasse, with India unlikely to budge even as China appears unwilling to pull back. China’s state-run newspaper Global Times has already made a false claim that “clashes were triggered by Indian troops as they crossed over to the Chinese side and carried out attacks on Chinese soldiers.”
• The Impacts
It will impact both the nation as economies of both are interdependent to such extent that it is very unlikely that India or China Will thrive without mutual Support. India is now working on improving trade deficit and an increase in import tariffs of Chinese Goods is on cards.
We can just hope the situation reverts back to normal very soon because India already is suffering a great deal from the COVID19 pandemic. But if the question will be raised against Indian integrity, India is well equipped and completely capable of answering.
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STAGES OF VACCINE DEVELOPMENT
We would all agree quarantine has taught as many things in our life! How to live with the limited resources, the way it brought back to the health and hygiene of our old years , the understanding, attachment and love bonding of our family members in fast world , learning new courses, training, certificates, cooking ,regaining hobbies, Netflix, prime and so on …Well sometimes we also miss those daily suprising days , Yes we can’t schedule those days suddenly our mind calls for cheeseburger to grab it, those thalapakati briyani with our friends party , packing up things for a long trip in weekends and back on Monday morning with sleepless classes and office.In quarantine Morning to Evening we would switch different news channels but we hear the same news Corona, lockdown, Stay home where I hope you also heard this news vaccine is developed by US,UK, China ,India that’s all and then we don’t hear that news. What will be reason behind this news? Let us read in detail the procedure and the formalities of developing a vaccine.
What is Vaccine?
A substance used to stimulate the production of antibodies and provide immunity against one or several diseases, prepared from the causative agent of a disease, its products, or a synthetic substitute, treated to act as an antigen without inducing the disease. Simply Vaccination is a process of developing a immune system against a disease.
How vaccine works?
A vaccine works by training the immune system to recognize and combat pathogens, either viruses or bacteria. To do this, certain molecules from the pathogen must be introduced into the body to trigger an immune response.
These molecules are called antigens and they are present on all viruses and bacteria. By injecting these antigens into the body, the immune system can safely learn to recognize them as hostile invaders, produce antibodies, and remember them for the future. If the bacteria or virus reappears, the immune system will recognize the antigens immediately and attack aggressively well before the pathogen can spread and cause sickness. Source- Publichealth .org
Stages of Vaccine Development
The Resource and Development has major works in development of a new vaccine. They should firstly have look for the importance Vaccination in Publichealth. The vaccine must then be purchased, distributed, and used. Finally, a surveillance system is established to monitor immunization coverage, efficacy, and any adverse health effects related to vaccine administration.
There are 6 stages for the vaccine development
STAGE 1: PRIORITY SETTING : The decision making process of producing a vaccine to generated. To also know about the critique nature of the disease. Hence the vast resources will be collected to set up the common goal fo developing a vaccine in public and private sectors.
STAGE 2: BASIC AND APPLIED RESEARCH: The possibilities of developing a vaccine through the old traditional and fundamental way of medical practice in Development. The basic research is funded by the government and the authoritative scientists. Applied research indicates the involvement of the private hence that is funded by private concerns.
STAGE 3: CLINICAL EVALUATION:Good Vaccine must meet up the basic criteria of safety, purity, potency,efficacy. Here it involves the different phases 1, 2 and 3 . Animal checking and then to humans and brief description in the stage process of clinical evaluation.
STAGE 4: LICENSURE: Once the process is completed and the successfull news comes over the government would approve for licensing and to those government formalities rules and regulations are be formulated in this stage.
STAGE 5: PRODUCTION: Next stage of Vaccination is production it involves two major steps based on the requirements first one Pilot production where it rushes to produces for the pandemic . Second one scale up and full scale production where this method involves the full process of vaccine.
STAGE 6: RECOMMENDATION FOR USE: As the final stage of vaccine treatment the government will be recommend for the usage of this vaccine and dosage guidelines will be printed over it .
To be concluded that India has crossed the stage 3 of Development of vaccine in which the phase 1 of testing animals have gave the positive results and the Indian Medical research council have approved for human testing . Put you fingers crossed and hope this pandemic situation gets over and back to normal life.
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The near-destruction: Asteroids
The destructive object, as you must have seen in different sci-fi movies, it is even forecasted that it might destroy the planet Earth. There were several discussions about the asteroids that are near, and we’ve finished along with this pandemic. Hopefully, there weren’t such incidents. 30th June, the world celebrates this day as World Asteroid Day. Let us know why.
The day after the declaration by UN General Assembly in December 2016, now it will be observed every year as a remembrance to the Tunguska impact in Siberia, presently Russia, in the year 1908. The effect was so powerful by flattening over 2000 sq.km area. The trees fell all over the village; it was a spark all of a sudden, and a loud sound filled in the nearby area equivalent to giant bomb detonated, but this is by nature itself.
Asteroids, sometimes described as minor planets and some are called planetoids when they’re more substantial in size. Ceres, being the first asteroid noticed in 1801 by Giuseppe Piazzi, was discovered as a planet. Sir William Herschel, an astronomer, coined the term asteroid. Most of them found in the orbit of Mars and Jupiter. Even you might have heard about the Kuiper belt, the home to three dwarf planets, including the Pluto. It is similar to the asteroid belt.
Few asteroids are more than 100 km in diameter, which can be a threat, but hardly an asteroid hits the Earth so massively once in 2000 years or more. There is a possibility that the dinosaurs could have wiped away due to a colossal asteroid. The thing to consider is that comet, meteoroid, meteor, and meteorite aren’t the same. Hence, you might know a meteor is also a shooting star, which is said to fulfill your wishes when you see it up in the sky.
These NEOs or near-Earth objects can be a significant threat, although many small objects hit the Earth daily. According to an estimate, almost 17 meteors every day, and this can increase in the future exponentially. If you saw the movie, Ice Age: Collision Course, the film has a scene where an asteroid hit Earth. There are almost more than 600 thousand asteroids present in the space. The first asteroid, as described, did an explosion occurs at an altitude of around 5-10 kilometers, which resulted in wiping out 80 million trees and a glow spread about far from 700 kilometers. The sound could be audible from a thousand kilometers from the origin.
The most massive asteroid has a diameter of 900-1000 kilometers, with a mass equivalent to 32 percent of the entire belt between Mars and Jupiter. One of the documentaries by W.D. Hogan can release in the theaters on 8th October 2020. It has explanations about the origin, what risks can get involved, and how can we save against them. Luckily, the first asteroid fell in a barren land. If it were a living habitat, a lot of people would lose their life; they’ll have almost no time to escape. Prepare well in time, and sometimes the rumors may also turn true.
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ROLE OF ASHAs IN KEEPING INDIA’S VILLAGES PROTECTED FROM CORONAVIRUS
Accredited Social Health Activists, ASHAs, are playing an indispensable role in rural outreach by educating village people on arresting the spread of the much-dreaded Coronavirus. Field reports from Prime Minister Narendra Modi’s constituency, Varanasi indicate that ASHAs credited with juggling multiple roles have been deputed to spread awareness on prevention of Coronavirus in their areas. They are after all the backbone of primary healthcare in more than seven lakh villages of India.
On April 14, the day Prime Minister Narendra Modi announced an extension of the 21-day lockdown till May 3, the Ministry of Health and Family Welfare, advised in a COVID-19 related tweet that persons having symptoms may approach national/ state helpline centres or frontline workers such as ASHA workers and field workers. The tweet said that these workers have been oriented about the process to be followed and can help in early detection and facilitate proper treatment in hospitals.
Rekha Sharma, a forty-year-old ASHA worker says that ASHA workers in Varanasi have been asked to cover 25 to 30 houses a day in the assigned villages till the end of May. After lockdown, some workers working in Bengaluru, Delhi, Pune and other cities have come back to the villages because they did not have any work in lockdown. They have been asked to undergo tests for COVID- 19.”
The ASHAs are given performance-based incentives for promoting universal immunisation, referral and escort services for reproductive and child health and other healthcare programmes and construction of household toilets. They counsel women on birth preparedness, the importance of safe delivery, breast-feeding and complementary feeding, immunisation, contraception and prevention of common infections including Reproductive Tract Infections/ Sexually Transmitted Infections (RTIs and STIs) and care of the young child. From time to time, the ASHA workers have been deservingly honoured as well. In December 2019, Balvinder Kaur, an ASHA worker from Khosi Kalan village of sub-centre Koomkala of Ludhiana, Punjab was honoured with the National Universal Health Coverage Award by Union Minister for Health and Family Welfare, Dr Harsh Wardhan. She was honoured for her contribution to promoting facilities of Health and Wellness Centres in her block, Likewise, Jamuna Mani Singh was also felicitated by the Odisha government. “From the time we came to know that COVID-19 is going to pose a big threat to India, we took it upon ourselves to strengthen our rural outreach. Since we have been working in several states of India with special focus on many districts of Uttar Pradesh for a long time, we offered our services to government departments like education, health, women and child welfare departments.
We have made sure that all facts on COVID-19 that are being put out by the World Health Organisation and the Ministry of Health, are disseminated to the villages daily. As and when required, we are seeking the help of community-based organisations and other voluntary organisations.” Mr Pradhan explained that MAMTA is using the existing WhatsApp groups through which they normally function with senior government officers on several social welfare and development-oriented schemes, to spread awareness on COVID-19 as well. We are working in all eight blocks in the Prime Minister’s constituency. We have also asked ASHAs, frontline workers, Nehru Yuvak Kendra, NSS (National Service Scheme) and NCC (National Cadet Corps) volunteers to ask villagers to download Arogya Setu App (a mobile app developed by the Ministry of IT and Electronics to help citizens identify the risk of contracting COVID-19 infection). All government departments of Varanasi are already actively promoting Arogya Setu. To make it easy, we have shared the Arogya Setu link with all volunteers and social workers. Surely, the army of dedicated and friendly health activists in India’s villages is taking on the COVID- 19 challenge by empowering people with knowledge.
International Journal of Research (IJR) 