Tag Archives: brand image

Summer vacation and Rasna

This year we are in the long vacation, Sunday lost its special power, every day is Sunday and we don’t have the excitement for summer vacation, but remember the time when we are in 4th or 5th grade we were too excited for summer vacation for playing in the park whole day, no school no routine and after coming from the playground ma used to make us RASNA, on that time it was felt like heaven, for the ’90s kid so many memory wrapped with Rasna.

Rasna is a soft drink concentrate brand, it’s an instant drink

Rasna is an Ahmedabad based company was launched in the mid-seventies but started gaining popularity in the eighties when the market was dominated by carbonated soft drinks like Thumbs up, limca. Rasna is very famous among during ’80-’90s. Parents didn’t allow us to drink soft drinks always, as it’s not a good habit to drink too many soft drinks, but RASNA also a drink but little different, it has many fruit flavors and we can make the drink by mix Rasna powder to the water so Rasna abled to create an image that it’s a healthy product that kid can enjoy, and tastes good and also it had reached the popularity for their attractive tag line and ad campaign. I remembered when I finished drinking Rasna I always said that “I love You Rasna”

Rasna is really Iconic Brand, that really a perfect example of good old days.

We Forgot the product name !!

Marketing is a process to promote the product and create value with the customer by selling products or provide service. There are so many times when companies marketing so well the brand name becomes the product name. We actually don’t realize that every day we use the name of the product actually their brand name. Here is some example

Google, it’s an inseparable part of our life today, our all curiosity satisfy google, we always say that “Google it” it helps us in so many ways ,Google Is the brand name the product name is Internet search engine

Parle-G evergreen morning snack. Parle-G is the brand name and product name is Glucose Biscuit

Brand Name Colgate, product name :Toothpaste

Brand Name: Nestle Maggie Products name: Noodles

Brand name: Photoshop Product name: Image Editing software

Brand name: JCB Product name : Excavator

  • Brand name: sellotape product name: transparent Adhesive Tape
  • Brand name: xerox product name: Photocopy
  • Brand name: Vaseline, product name: Petroleum jelly
  • Brand Name Fevicol Product name Adhesive
  • Brand name: Boroline product name: Antiseptic perfumed cream

Marketing is an amazing thing, we rarely used these products name, their brand brands names are their identify.