Machhil Encounter: An Eyeopener

Machhil Encounter: An Eyeopener
Photo Credit: The Hindu

The increasing incidences of the wrong doings of the military in border states and the level of dissatisfaction among the local residents should not be neglected. Time has come when we must think over the Armed Forces Special Powers Act and the working of the court martial which seems to be like convicts getting trial by themselves. There must be independent trial body or special wing in the state High Courts to deal with those who misuse the power and privileges given by Indian Government.

Need for inducting local youths in regular army after training can be a good option as they have their own affinity with the local people and the local people will trust them more than other army personnel who have no good image than terrorist in the border states.

We are proud of our army but this does not mean we should allow to happen what has been happening in the name of peace and security. A great question arise whether local people are safer with army or not.

Machhil encounter: an eyeopener!

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Few Familiar Facts and Fascinations

This a collection of poetry written on the current social and political issues of the globe. The passionate writing is quite visible in this collection of the poems. The Poet has written on various topics which he encountered directly or indirectly.

Engaging Readers for Enhanced Book Promotion

Today I am going to share with you some tips regarding how to engage your readers for being effective author. The effective engagement of readers aids to the selling of your published book and frequent visit by them on your website or blog.

The key points that you must keep in are illustrated below:

Personal Touch

Keep your readers updated with your books and other contribution through the email, blog posts, facebook and twitter. Respond to any query of the readers and try to engage them in healthy discussion like asking them to write review on the books published on amazon and other online distribution channels. This will help you in creating a larger base of your readers spread across the globe. Prefer email in discussion if the the reader wish to keep his conversation private. Update your social networks at least once in a week and don’t forget to respond to the comments made by the readers.

Think like a reader

You will start having more success with book sales when you start thinking like a reader instead of a sales person. Keep the list of the published books listed on your website or blog so that readers can easily find your new updates and they can have an easy access to your books. Thinking like readers make you feel the real need of the readers. It will also help you in avoiding the unnecessary updates and blog posts about your books. Avoid the habit of making repeated posts on social networking sites like FaceBook, it creates a bad impression.

 Shashikant Nishant Sharma

Tips for Book Launch and Book Promotion

Book writing is a comprehensive and time consuming task and it becomes desirable to gain from the book publication and to make gain you must ensure that the book reaches to the maximum number of readers in an effective manner. To ease out the process of book promotion and book launch, here we will discuss some of the time tested tips and tricks which you must utilize while resorting to book launch or book promotion.

  • Make a budget. 

    First of all, you have to plan you budget for the book promotion strategies like online distribution, making available on multiple channels or bringing it to the book selves of the retailers. The planning part of the book promotion plays an important role in ensuring the effectiveness and cost saving.


  • Find a venue. 

    Organise a book launch party at the place which can bring the potential readers on a common platform with the invitee of the party like your friends and promoters who helped you in various stages of the book publishing.


  • Plan your space. 

    Plan for the sample sale and discount offer to the buyers at the party. Most of the people will like to buy if they like the book. Some persons may buy it for their collection and many will buy as their friends are buying it. The location of the party will also decide the potential new buyers of your book. 


  • Get the word out. 

    Spread the word of the event through various media like social networking sites, newsletters, website promotion and retail agents. A slide show or book trailer running on a laptop can capture the attention of browsers who will want to know more about your book.


  • Take pictures. Ask a friend to take pictures and make sure to get some shots of you signing books, talking to readers, and speaking. If you have any notables attending, get a shot of the two of you together. These will come in handy for your promotional effort

  • Prizes and giveaways. Who doesn’t like them? Having a drawing for a free book or a prize themed to your subject will be popular. And if you repeat your reading a couple of times, go ahead and have a couple of drawings to keep people interested.


  • Gather addresses. Here’s my last tip, and it’s one of the most important. You want to stay in touch with people you spend time with at your launch party. Make sure you have a way to capture each attendee’s email address, whether it’s a sign-up sheet, a bowl for business cards, or a laptop or tablet where people can opt into your mailing list on the spot.


Planning and executing a book launch or book promotion is quite a bit of work, but it can pay off. You’ll establish good relations with readers and media which will help you in long run. You’ll make sales and add to your future potential buyers list, too.

Free Book for You!! Get it Now!!

One of our book is now free for readers to buy. Please get a copy from the Amazon from the link given below.  Don’t miss this chance and please remember to post a comment or review on amazon.

With Regards

Vibrant Modern Democratic Republic in Full Swing

This is a wonderful book to know about India and specially modern India. People of India and government of India has always been in the forefront of the world affairs. The revival of the India’s image as the growth pole and power stabilizer in the polarized world is well known.

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India After Gandhi

The Independent India ventured out in the new era of economic, social, political and cultural changes. This is witnessed in every spheres of life of the country. We have been able to hold the great tradition of the communal harmony intact and extended it into international affairs through our foreign policy of non-aligned yet supportive of good in both capitalist form of economy as well as socialist form of economy. We have been able to create a new form of economy called mixed economy to reap the benefits of both schools of thoughts and economic system of growth and development. We have been able to command and control our destiny and help others to achieve for themselves.

We have learned from others as well as evolved our own system of political, economic and environmental management to suit the growth trajectory.

I will appreciate this book for bring out all these things into lime light and making world know that India in no more a country of ‘snake charmers’ which had been portrayed by most of the English writer of that time.

We are modern and developed in our own sense of term. The great creates norms and the weaker follows it. We have charted out our own destiny and will continue to do so whatever the odds may arise due to reasons many to count. The ‘Indian-ness’ in our blood will always be there to guide us in all our pursuits of development and progress.

Book Review by

Shashikant Nishant Sharma

Wonderful Tips for Using Silent Body Language

This is really one of the one that I read and reviewed in last few days. I found this book full of easy to use and follow body language tricks which can really enhance our social influence and we can be a good communicator. The communication is two types verbal and non-verbal. The author has beautifully explained how to use and make it our habit in synthesizing both the language. The book is available free but it is worth hundreds of million dollars. The author has explained the postures of hand which is a major component of non-verbal communication in our day to day life. The author has suggested good number of such tricks and instructed easy to follow guidelines so that the thoughts become action and action become habit of our life. I would recommend this book to all the managers, technical persons and all who wish to make a social imprint. This book can be really more useful if we practice the suggestions given in the book. I would like to enlist few suggestions which I felt everybody should follow. 1. Stand to greet and meet people. 2. Smile while you meet someone. 3. Use effectively your non-verbal communication skill to gain an edge in professional life. 4. Be careful that what you say and what your body communicate, might make a huge difference. 5. Learn good things but more important thing is to practice it in real life. Hope to see more of my friends reading this wonderful book. I will scan through more books to bring out the gems for you to possess and cherish in your life.

Book Review by Shashikant Nishant Sharma

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Transform your Life

This is one of the book which I read recently and enjoyed it. The author has written this book or better say compiled this book after extensive practice and understanding of the benefits of yoga and meditation.

The book is small and yet the content of the book is something which will benefit you if you are searching for the peace of mind and transformation in your life. As you will find in this book how you can use the techniques of meditation in gaining the true balance of body and mind.

The book is good for those who wish to practice yoga or meditation.

The book is available free at

Stepwise Tips for Controlling Body Weight

If you in search of a book or say guide book which can help you in keeping control on your body weight or some tips to loose weight extra pounds then this is one of the book which I will recommend you to read. I have gone through this book and found many of the suggestions very useful and indeed some of them are really easy to practice for maintaining a good body shape.

I book can be a guide only what you have to do is to practice the body weight control measures or follow the noble tips given in the book. I have been fortunate to find this book available free of cost on Amazon.
You can also get it free if you take prompt action.
This book is recommended for those who are in search of ways to lose weight and those who are you tired of ways that do not work to help you lose weight.
On reading this book titled ‘Weight Loss Unleashed’ I have been able to set my path to losing weight. The effects of some of the measures are now showing results.