Category: Science and Technology

“Safe blood Saves LIVES”: world blood donor day 2020

Be a blood donor, be a Hero – A real one.

14 JUNE: WORLD BLOOD DONOR DAY is celebrated every year on this day to raise awareness about safe blood donations and to thank those who donate blood voluntary and save the lives of others.

On June 14, Nobel prize winner and scientist Karl Landsteiner was born. He has got the credit for finding the ABO blood group system. World Blood Donor Day is celebrated on the birthday of Karl Landsteiner,who discovered various blood groups.Before Carl detected blood groups, blood transfusions used to happen without knowing the various blood groups. This discovery made Karl Landsteiner win the Nobel Prize in the year 1930.

The theme for this year’s World Blood Donor Day is “Safe blood saves lives”with the slogan “Give blood and make the world a healthier place”. Every year, a host country is chosen to celebrate the National Blood Donation Day. Due to the Coronavirus outbreak, the WHO will conduct a global virtual campaign this year. The idea is to focus on the contribution an individual giver can make to improve health for others in the community.

Blood donation is voluntary, a noble deed and a great service which we can do for our fellow human beings. One donation of blood can save up to 5 lives. Blood transfusion helps patients in recovery and surgery, those who have platelet requirement, who have Hemophilia and ones undergoing organ transplantation or chemotherapy.

Benefits of donating blood:

  • Helps in controlling weight.
  • It keeps your liver healthy.
  • Keeps cancer away.
  • Helps in smooth blood circulation.
  • Helps in burning calories.

Blood donation has been compounded severely by the Covid-19 pandemic and lockdown.In early April, the Indian Red Cross Society had raised an alarm that voluntary donation had fallen by almost 100%.This isn’t surprising, given that the number of Covid cases is rising, making infected people and those who come into contact with them ineligible to donate.

The Ministry of Health and Family Welfare has now issued guidelines for safe donation of blood during the ongoing pandemic. Go through the guidelines on this website to know safe blood donation during covid pandemic-https://www.mohfw.gov.in › …PDF
Web results
Advisory for Voluntary Blood Donation during COVID – MoHFW

The objectives of this year’s campaign are to:

  • celebrate and thank individuals who donate blood and encourage more people to start donating.
  • raise wider awareness of the urgent need to increase the availability of safe blood for use wherever and whenever it is needed to save life.
  • demonstrate the need for universal access to safe blood transfusion.
  • mobilize support at national, regional and global levels among governments and development partners to invest in.

For information on blood donation,visit-nbtc.naco.gov.in › faq
FAQs on Blood Donation – National Blood Transfusion Council (NBTC) – MoHFW …

The event serves to thank voluntary, unpaid blood donors for their life-saving gift of blood and also to raise awareness of the need for regular blood donations to ensure that all individuals and communities have access to affordable and timely supplies of safe and quality-assured blood and blood products, as an integral part of universal health coverage and a key component of effective health systems,” the WHO states.

All blood types can donate blood and they can do it whenever required.“Spare only 15 minutes and save one life”.

World Blood Donor Day 2020

Today, WHO ( World Health Organization) and All countries celebrate World Blood Donor Day. This year’s theme is “Safe Blood Save lives” with the Slogan “Give blood and make the world healthier”. This event celebrates with a view to thank all selfless blood donors and encourage more people to Give blood freely. WHA (World Health Assembly) in 2005 designated this special day to create awareness among the people and it’s an initiative to increase blood banks in the world.

The history behind the date of celebration of WBD is the Nobel prize winner Scientist Karl Landsteiner. He has got the credit for finding the ABO blood group system. World Blood Donor Day is celebrated on the birthday of Karl Landsteiner which was on 14th June, who discovered various blood groups.

If your blood type is:O Positive, You can give to:O+, A+, B+, AB+ You can receive from :O+, O-

If your blood type is:A Positive , you can give to :A+, AB+ you can receive from : A+, A-, O+, O-

If your blood type is: B positive , you can give to : B+,AB+ you can receive from : B+,B-,O+,O–

If your blood type is: AB+ you can r give to AB+ only you can receive from all

the criteria to donate blood:

The donor must be fit and healthy, and should not be suffering from transmittable diseases.

Age and weight- The donor must be 18–65 years old and should weigh a minimum of 50 kg.

Pulse rate- Between 50 and 100 without irregularities.

Hemoglobin level- A minimum of 12.5 g/dL.

Blood pressure- Diastolic: 50–100 mm Hg, Systolic: 100–180 mm Hg.

Body temperature- Should be normal, with an oral temperature not exceeding 37.5 °C.

The time period between successive blood donations should be more than 3 months.

The need for safe blood is universal. Safe blood is critical both for treatments and urgent interventions. It can help patients suffering from life-threatening conditions live longer and with a higher quality of life and supports complex medical and surgical procedures.Blood donations are needed all over the worldto ensure individuals and communities have access to safe and quality-assured blood and blood products in both normal and emergency situations. Through the campaign, we call on more people all over the world to become life-savers by volunteering to donate blood regularly.

International organizations, including the World Health Organization, the International Federation of Red Cross and Red Crescent Societies, the International Federation of Blood Donor Organizations and the International Society of Blood Transfusion, among others, continue to work in close collaboration to provide guidance and support to their membership in this endeavour.

“Safe Blood Save lives”. “Give blood and make the world healthier”.

science behind Hindu rituals and traditions

Hindus have been following many traditions and rituals for centuries.
These rituals and traditions were considered as superstitious, but there is a science behind each ritual that we follow from morning to evening and on some special occasions.

Here, are some of the rituals and traditions and logic behind them-

Namaste–

“Namaste” i.e. joining your hands together. It involves pressing the tips of the fingers of both the hands together. These are linked to pressure points in the eyes, ears, and mind, which activate the mind when we press them together so that we could remember the person for a long time.

secondly, by greeting in this manner we don’t come in contact with the person as we do in shaking hands, so it prevents the transfer of germs.

Sleeping direction-

It is said that while sleeping one’s head should not point in the direction of north. The science behind this said that our earth is a giant magnet it has its own magnet field like the human body.

when we point our head towards north direction then it becomes asymmetrical with the direction of the earth’s magnet field, in order to overcome this our body needs to work harder which can cause problems related to blood pressure.

Fasting–

Fasting has many advantages like it regulates our body’s metabolic activity, boosts brain function, enhances heart health, hormonal balance, etc.

Bhagwat Gita path(chanting)-

Bhagwat Gita is a source of solutions to any of our life’s problem.

It gives the direction in the time of difficulty to a human being. “Karma is the ultimate truth.” Lord Krishna, gives direction for the welfare of the whole world in Bhagwat Gita.

In the battle of Mahabharat as a charioteer, He was a source of direction in the life of Arjuna.

Charan Sparsh (Touching feet)-

When we touch the feet of our elder ones or god. They are pious for us, we are free from ego, then their hearts emit positive energy, which reaches us through their toes or hands in the form of Ashirwad.

our brains nerves end at our hands when we touch the feet of our elder a circuit is completed and the positive energy reaches our mind.

Ear piercing-

Indian physicians and philosophers believe that piercing the ears helps in the development of intellect, power of thinking, and decision making faculties.

It also helps in speech restraint and ear channels also become free from disorders.

Eating food sitting on the ground-

When we sit on the ground while eating we sit in the “Sukh Asan” position in YOGA. It improves the digestion system.

Applying mehndi on hands and feet-

Mehndi is a medicinal herb, it is cold in nature. It keeps the body cool and releases stress.

Worshipping the “Peepal” tree-

“Peepal” is the only tree that gives oxygen in the night too. In order to save this tree Hindu worship Peepal tree.

Bells in the Hindu temple–

When the bell rings it produces a sound which generates an echo lasts for at least 7 seconds, it unites the left and right portions of our brain, and activates all the seven healing centers in our body.

Bells of the Temple

Tilak on the forehead-

The point on the forehead, between the eyebrows, is the point of concentration and retains all the energy in the body.

From the ancient time, it is believed that the red kumkum in the form of tilak prevents the loss of energy from the body.

women wear toe ring–

Toe rings are generally worn on the second toe. The nerve from the second toe connects with the uterus. Wearing it on the second toe strengthens uterus and keeps it healthy by maintaining blood pressure.

Worshipping “Tulsi” plant-

Tulsi is a natural herb it prevents the human body from many diseases. It prevents insects and mosquitoes to enter into the house.

Vedic sages called it sanjeevani and Goddess to take care of it.

Applying sindoor by married women-

Sindoor is prepared by mixing turmeric, lime, and the metal mercury. Due to its intrinsic properties, mercury controls blood pressure and activates sexual drive. Thus, sindoor should be applied right up to the pituitary gland, known as the master gland where all our feelings are centered.

Idol worshipping–

Researchers believe that it was initiated for the purpose of increasing the concentration during the prayers and to gain positive energy.

Idol of Lord Radha Krishna

The Smart Boom

A world without smartphones is a modern Shakespearean tragedy! It a gift by mankind to mankind to enable its smooth functioning. It has allowed the evolution of humans to take place on a technological scale, to equip them with the entire world at their fingertips. A smartphone is a powerful tool and its true purpose of design can be fully utilised only if one bends it to serve their purpose and extract its potential to fruition.

The smartphone has made our lives easier. Our alarming dependence on the smartphone goes to show how vital it has come become to our daily sustenance. From entertainment to information, the small electronic device has become a vital tool and an extension of ourselves. Though the smartphone has led to several problems like headaches, distractions and short attention span, there can be no denying the multiple uses of the device that has made our lives easier and better.

From switching off our electric devices remotely to researching on a topic and completing an assignment, the smartphone has revolutionised our way of life. From binge-watching Netflix to watching a documentary on youtube, the smartphone has kept us entertained in the comfort of our homes in this Corona pandemic. From working from home to doing an internship online, the smartphone has bridged the gap between the office and the home.

The smartphone allows the user to connect to others from different corners of the globe through video calls using applications like Duo, Zoom, Teamlink etc. People can see their loved one’s thousand of miles away in an instant through the smartphone screen. The smartphone has made the once seemingly impossible now a reality. The smartphone has allowed students to attend classes on a regular basis and stay updated with their class lessons. It has allowed people to stay safe whilst still earning from home. It has allowed people to stay connected to each other and allowed patients to consult with doctors online.

It has allowed candidates to submit job applications on various portals like Naukri.com, Indeed.com, Shine.com etc from the comfort of their homes without the unnecessary hassle of travelling to various offices to submit their CV. It has allowed customers to shop daily essential items on various applications, order cooked food online and shop for garments online too. The smartphone has necessitated and helped in the smooth transition from buying from brick and mortar stores to online stores.

Businesses can reach out to customers easily because customers have access to affordable smart devices. It has led to the boom of the capital markets, the startup culture and the various online courses. However, all things can be used to a negative effect. This can be explicated in the manner in which hackers hack the smartphones and can access easily available private data of users and blackmail and extort them. The amount of readily made sensitive data inputted by the users makes the users vulnerable to hackers. Like everything, even the smartphone should be used sensibly and in moderation so as to avoid any such unpleasant experience.

World Food prize 2020

Soil scientist Dr. Rattan Lal

The World Food Prize is an international award recognizing the achievements of individuals who have advanced human development by improving the quality, quantity, or availability of food in the world. The prize has been awarded annually to recognize contributions in any field involved in the world food supply: Animal Science/Aqua Culture, Soil Science/Water/Conservation, Nutrition/Health, Plant Science/Seed Science, Plant Pathology/Crop Protection, Food Technology/Food Safety, Policy/Research/Extension, Infrastructure/Emergency Relief, & Poverty Alleviation/Hunger. The World Food Prize is considered equivalent to the Nobel Prize in the field of Agriculture, and the recipient is awarded $250,000 for improving the quality and availability of food.

“This year 2020, Indian- American Soil scientist Dr. Rattan Lal wins prestigious World Food Prize.”An alumnus of Punjab Agricultural University (PAU) and Indian Agricultural Research Institute,New Delhi and a renowned agricultural soil scientist from Ohio State University (OSU). Dr.Lal has been named as this year’s recipient of the World Food Prize for developing and mainstreaming a soil-centric approach to increasing food production that conserves natural resources and mitigates climate change.

The World Food Prize Foundation President Barbara Stinson announced Lal as the winner in an online ceremony in Washington DC ,Thursday 11 June. The ceremony featured pre-recorded remarks from US Secretary of State Mike Pompeo and US Secretary of Agriculture Sonny Perdue.

“The unbound joy and excitement of receiving the 2020 World Food Prize reminds me about the gratitude, privilege and honour of working for farmers from around the world ” Dr. Lal said.

Dr. Lal’s model indicates that restoring soil health can lead to multiple benefits by the year 2100, including more than doubling the global annual grain yield to feed the growing world population, while decreasing the land area under grain cultivation by 30 per cent and decreasing fertiliser use by half. His research led a better understanding of how no-till farming, cover crops, crop residues, mulching, and agroforestry can restore degraded soils, increasing organic matter by sequestering atmospheric carbon in the soil, and help combat rising carbon dioxide levels in the air.

“Dr Lal’s research in soil science shows that the solution to this problem is right under our feet. He’s helping the earth’s estimated 500 million small farmers be faithful stewards of their land through improved management, less soil degradation, and the recycling of nutrients. The billions of people who depend on these farms stand to benefit greatly from his work. “- Secretary Pompeo.

The World Food Prize was established by Nobel Peace Prize laureate Norman E Borlaug in 1986.The first recipient of this award was Indian Agricultural Scientist Dr. M. S. Swaminathan in 1987,regarded as “Father of India’s Green Revolution.

“Mankind Known For Exploration”

It is the story of mankind the story of exploration which made mankind the the ultimate predominant species the conquer the trounce vanquishing the possibilities of unimagined world diving deep into the limitless shores of space. And when the words of JKF famous speech whispers in the ears produces many motives to push the limited boundaries up-to the infinte aspects of life exploration life beyond this planet  “we meet in an hour of change and challenge in a decade of hope and fear and in an age of both knowledge and ignorance the greater our knowledge increases the greater our ignorance unfolds no man can fully grasp how fast how far we have come but condense it you well the fifty thousand years of man recorded history in a time span of per half a century stated in these terms we know very little about the first fourty years accept the end of them advanced man had learned to use the skins of animal to cover them then about 10 years ago under this standard man escapes cave to built other kind of shelters only five years ago man learned to ride use cockpit wheels the printing press , steam engine ,provided the source of power newton explore the meaning of gravity last month electric lights and telephones and automobiles Aero planes became available we develop television, nuclear power this is a breath taking pace such a pace create new opportunities. SO, it is not surprising  some would have a stat where we are a little longer to rest but what the history of progress teaches us it is that the man and his quest for knowledge is determinant and can not detern we shall send to the moon two hundred and Fourty thousand miles away a giant rocket more than 300 feet tall on an untried mission to an unknown celestial body and then returning safely to earth but why some say the moon ?why choose this is our goal and they may well ask why climb the highest mountain why we are exploring Atlantic “we choose to go the moon in this decade and do the other things ‘not because they are easy but because they are hard’ because that goal will serve to organise and measure the best of our energies and skills because that challenge is one which we are willing to accept one we are unwilling to postpone”. It was Russia laid foundation for space exploration sends ‘yuri Gagarin who flew vostok 1 spacecraft launched on 12 april 1961. But the mission which had changed the course of human beings aspirations the most emblematic mission which adds another glory in the basket of mankind that was the ‘APOLLO MISSION’. Which was remarked as “one small step for man one giant leap for mankind” demonstrate spirits and tendency of mankind to reach at a pedestal which was far from common imagination of mankind. This was the most Adventurous, this was the most significant step for mankind and his quest for exploration. it was the epoch when mankind witness the earth from a different celestial body. The moon which was the part of tales Indian mothers used to tell their Offsprings and creating a world of imaginations in which they got sleep. But after the bold steps by astronauts, the youths, the inspiring minds, lot of hard work, enthusiasm and efforts of whole mankind and hopes makes it come true. Mankind reaches in the unknown world and returned safely to earth and celebrate the most adventurous event that sets a benchmark for the whole mankind civilization, the story of Exploration.

PlayStation 5

History:

The PlayStation was released in Japan in December 1994, and it made its American debut in September 1995; both releases elicited critical acclaim and impressive sales. By 2005 the PlayStation had become the first console ever to ship 100 million units. It was discontinued by Sony is 2006.

The PlayStation 2 was first released in Japan on March 4, 2000, in North America on October 26, 2000, and in Europe and Australia on November 24, 2000, and is the successor to the original PlayStation, as well as the second installment in the PlayStation console line-up. It was discontinued by Sony in 2013, long after the release of the PlayStation 3

The PlayStation 3 was released on 11th November, 2006. In September 2009, the Slim model of the PlayStation 3 was released. It sold a total of 89.90 million consoles, just edging out Microsoft’s Xbox 360 in terms of consoles sold. It was officially discontinued in 2017 by Sony.

The PlayStation 4 was released on November 15, 2013, in the United States and Canada, followed by further releases on November 29, 2013. By the end of 2013, the PS4 was launched in more European, Asian and South American countries. It sold a quite good 110.4 million consoles and the numbers are still increasing. It is still not officially out of market.

PlayStation 5:

The PS5 design was officially revealed on June 11, 2020. When it came to the reveal of the console itself, Sony nailed it – the icing on the PS5 games reveal event, and with a few surprises in store too. Not one, but two PlayStation 5 consoles will launch – a standard edition with a 4K Blu-Ray disc drive, and a slimmer, disc-free Digital Edition. Both make use of USB-C charging for their controllers, and can make use of a HD camera accessory, alongside a new PS5 wireless headset and media remote. The consoles themselves feature a striking design that’s sure to split opinion. 

A curvy mixture of black and white plastics with blue highlight lighting, it’s far removed from the ‘black box’ designs of previous PlayStation consoles. The digital edition sees Sony moving with what’s increasingly becoming a physical-media-free hobby, banking on players to make use of digital downloads and streaming services rather than buying games or movies on disc-based hardware. 

It’ll certainly make swapping games with friends a challenge, as well as trading them in, and gaming stores will likely be a little worried by its presence – especially if it proves significantly cheaper than the main version of the machine. But for those that enjoy building a physical library, the disc-based console remains an option at least

According to rumors, the PlayStation 5 may come out into the markets by 20th November, 2020. It’s the 5th part to the Sony PlayStation saga and keeping in mind the epic hit of the PlayStation 4, it can be pretty well assumed that the PS5 is also going to be a big hit.  Its CPU is going to feature the AMD Zen 2-based CPU with 8 cores at 3.5 GHz. The GPU will be running at 10.28 TFLOP and the 36 CUs at 2.23 GHz. The memory interface will have a 16GB GDDR6 and the memory bandwidth will be 448GB/ s. Although Sony said that the internal storage will be 825GB SSD but as per the latest information, the PS5 will have a classic 1TB version and a premium 2TB version. So most probably the company was referring to the usable storage space on the 1TB version.

Previous rumors had pegged that the price of the PS5would be priced at $500 (roughly 37,900 rupees) in the US and the prices are expected to be higher in UK. But according to the latest updates, the PS5 is going to have a price of $760 (roughly 57,700 rupees) in the US and about €670 in UK.

Games on PS5

The new releases that are announced by Sony for the PS5 include Horizon Forbidden West, Marvel’s Spider-Man: Miles Morales, Gran Turismo 7, Ratchet and Clank: Rift Apart, Demon’s Souls, Project Athia, Returnal, Sackboy: A Big Adventure, Astro’s Playroom, Destruction AllStars and Godfal.

Third party games for PS5 include Resident Evil Village, Pragmata, Deathloop, Ghostwire: Tokyo, Little Devil Inside, NBA 2K21, Solar Ash, BugSnax, Kena – Bridge of Spirits, Goodbye Volcano High, Oddworld Soulstorm, Stray, Jett: The Far Shore, Hitman 3, Metal: Hellsinger, Chivalry 2, Paradise Lost, Dirt 5, Chorus, Madden 21, Vampire: The Masquerade – Bloodlines, Assassin’s Creed Valhalla, Observer: System Redux, The Lord of the Rings: Gollum, Outriders and WRC 9.

Special features of the PlayStation 5

  • Backwards Compatibility: In a world where Microsoft is touting backwards compatibility on their new Xbox 2/Project Scorpio system, the pressure is on for Sony to match that with the PS5. Of course, when we talk about backwards compatibility, we have to consider how far back we want. PlayStation has a lot of classic titles from PS1, PS2, and PS3. In fact, the PS4 has already racked up several titles that will no doubt be remembered fondly by history. PlayStation fans want compatibility as far back as we can get. There are so many games we want to have access to on our latest console. Sony has made some progress here with PS2 Classics on PS4, and they’ve certainly done plenty of remasters to bring games like The Last of Us and God of War III to the new console. For PS3 games, we have the streaming service known as PlayStation Now, but that’s yet another thing to pay for, and its selection is good but not overwhelmingly great. Meanwhile, Xbox players are getting more and more 360 games on their system for free if they already own it. I have to give them a point for that, because it is the right way to handle backwards compatibility. Ideally, PS5 will take this approach where you can keep the games you own and play them on the new system. Digital titles will be accessible, and physical games can be inserted to validate them and add them to your library like Xbox does.
  • Graphics Power: Any time there’s a new console, graphics are a major point of discussion. After all, power is the selling point of any next generation system. How much better will make games look and play on this system? Microsoft’s upcoming console boasts 6 teraflops of graphical power, which is above even the PS4 Pro. An analyst named Damian Thong recently weighed in and said Sony would be releasing the PS5 with 10 teraflops of power! That’s the equivalent of today’s top-shelf video cards on PC, so with another few years, that tech could reasonably find its way to consoles. With that kind of power, 4K wouldn’t be a problem. Graphics would look significantly better than they do now. Textures, lighting effects, antialiasing, 10 teraflops could do it all.
  • More Games: What do we talk about after graphics? Yep, it’s games. This feature is something that Sony has been bringing since the launch of PS4. New exclusives like Horizon: Zero Dawn, Nioh, and Persona 5 are just some of the many titles that Sony secured on their platform. With powerhouse developments like Guerilla Games, Naughty Dog, and Sucker Punch, Sony has no problems with their lineup. If anything, it’s the launch titles that will require special attention. Coming out of the gate strong is important, and that’s what I believe gamers want to see from this specific feature.
  • Processing power: All too often, this gets lumped in with graphics, but they’re two very different things. Graphics processing handles the way the game looks and the resolution. The CPU and RAM are the ones who put it into motion and calculate all those mathematical equations to make the game run. Without a powerful processor to back it up, the graphics could look as good as they want, but the frame rate would be slow and sluggish. You need both to make the machine run well. Of course, PlayStation’s architect, Mark Cerny, knows all about this, so I have faith he will bring the heat with PS5.
  • Hard Drive Space/Speed: With the release of the PS4, we saw games that were 50+ gigabytes in size for the first time on consoles. Even with the 500GB drives that came out, they filled up fast! Thankfully, not every game is that big, but my PS4 Pro’s 1TB of space went pretty quickly despite being double the size. PS5 should, at the very least, have a 1TB hard drive, but I would argue that 2TB is more of a sweet spot for hardcore gamers. Now, the speed of the hard drive matters as well. If Sony were to opt for a SSD inside the PS5, it would drive up costs. The trade-off, of course, would be faster loading times, but you pay more per gigabyte on a hard drive like that. I’m not too worried about the type of drive, more so the space. That being said, SSDs are more reliable, so I think we would certainly welcome the option.
  • Virtual Reality: Virtual reality is still a toddler in the realm of technology. There’s a lot of argument as to whether VR will take off, but I’m convinced that Sony has found the sweet spot this time. Bringing the Move controller back was a smart move, and incorporating the camera created a trifecta of peripherals that all suddenly found purpose. VR is one of those things that you won’t believe until you try it. Naysayers are often the very same people who have never experienced it. We’re confident Sony will win the VR war with their PlayStation VR headset and its successor on PS5.
  • Console Design: You know, console design isn’t a make-or-break scenario, but it does help to have a sexy looking system in your entertainment center. The PS4’s design was pretty sleek and, while the PS4 Pro has been compared to a Big Mac in its triple layered design, I still dig that model as well. Honestly, I would mind a glossy finish on the PS5. Bring back some of the style that the PS3 had, which of course was also compared to a George Foreman grill when it first released. People will always have their laugh, but I think a striking design with a glossy finish would be sweet for PS5.
  • Controller design: The design of the controller would be more important for me. This is an important feature. The DualShock 4 is perhaps the pinnacle of controller design, but we all like new things. I think Sony will try to one-up themselves again with the PS5’s controller. They’ll keep the basic layout the same (or risk riots), and add something new. This time around, we got the touch pad, and the lightbar. What’s next? Time will tell.

Is Digital Marketing The New Approach Companies Need To Adopt During The Times Of Covid 19?

Some issues tend to just disappear if they don’t receive our attention for a longer period of time. However, the coronavirus pandemic is a mammoth issue for the companies all over the world. It is becoming extremely troublesome to just let go of the problem for it is hugely influencing the way business is being carried out globally.

Furthermore, a lot of businessmen, managers and directors are finding it difficult to bring about a change in their marketing strategies so as to get used to this short-term “new normal”.

The possible reasons could be that they maybe still not convinced to adapt to this sense of normalcy with so much going around and them facing their own issues but whatever the reason, this is only going to lead to much bigger problems and could even result in the downfall of their respective companies.

Moreover, handshakes are being replaced by the new norms of digital marketing and remote work forces during the signing of the business deals amongst a handful of other organisations.

These dynamic companies are not only accepting the Covid-19 world with open arms but are also ramparting the need of the hour, the recession resiliency.

HOW HAVE THE BUSINESSES BEEN IMPACTED?

Despite the fact that somehow, every business has been able to keep itself intact amidst the current situation, it hasn’t been any easier for the small startups due to the lack of capital or reserves to sustain their existence especially those which were massively dependent on physical interactions like beauty salons, fashion boutiques, Health Care Centres for yoga etc.

Since these startups were habituated to getting constant customer reviews and then stimulating their growth, they are now afflicted by colossal losses to such an extent that their spontaneous takeaway on this entire situation has been to minimise the product marketing expenditure which should have otherwise been to explore much innovative methods.

All the types of businesses irrespective of their magnitude of growth can easily extract benefits out of digital marketing. The only thing that needs to be done is to bring about a small change in the route of reaching their customers i.e by making business accounts on social media to ensure the prolonged survival of their businesses.

Because customers are in immediate need of all sorts of products but they cannot step out of their homes so the only way to flourish is by doing business digitally.

THE FIRST STEPS TO CARRYING OUT A BUSINESS ONLINE

In the pre Covid era, every customer was well aware of the the “best” that every local business had to offer. Now as we take the present situation into consideration, some of these local businesses have been shutdown after being categorised as “non essential”. Also, the customers are not informed that whether or not they can still continue to buy products from their local favorites as there is a huge question mark on them being still in business.

So now this is the time that these affected startups and local businesses grab most of the opportunity and make this bold decision to step out from the confining walls of their stores and expose themselves to new horizons by establishing their accounts on social media and connecting with customers all over.

 CONNECTING WITH CUSTOMERS

Given below are enlisted three steps which are crucial in springing up that link between the buyer and the seller and keeping the momentum going to ensure the business continuity and also building strong connections by adhering to the technological aspects of the process.

1) The first email: If the delivery of products like milk, groceries etc has been affected by Covid 19, the business should make an effort to inform its customers via Email or WhatsApp briefing about the new changes. 

2) ‎Updating about post-corona functioning on existing platforms: Businesses who already own emails or other digital communication facilities should inform their customers about the new methoods of operation.

3) ‎ Making announcements: Lastly, a public post on social media needs to be made regarding the resuming of online orders while also briefing about how their business is responding to the pandemic.

P.S~ This is a highly detailed research report that I have done on this topic and hence this is just PART 1 of it so that it doesn’t become too lengthy or monotonous.
Next part would be published soon.

Reference article for deeper insights: https://napoleoncat.com/blog/digital-marketing-during-covid-19/
 

Is Covid-19 really dangerous?

The Novel Coronavirus or Covid-19, has emerged in the year 2019 has become one of the hazardous diseases of the 21st century took away people’s breath and peace and became a pandemic causing whole of the world to stop at once. At the same time it forced people into struggling for their survival;some have to have there in hospitals all the time, others are chained into their own houses, while others are going here and there in search of a better place where they could assure safety for themselves. A lot of lives have been destroyed, people lost their loved ones, some are striving to assure everyone’s wellness. But one question arises in every individual’s mind is How dangerous is this Novel Coronavirus is?

Viruses before Covid-19

  • Plague-

Also known as black death, plague is a rare but serious infection transmitted by fleas. It has been responsible for widespread pandemics throughout the history, causing over 50 million deaths in Europe during the fourteenth century. But today can be easily treated with antibiotics.

  • Spanish flu-

One of the deadliest in the world history, Spanish flu infected an estimated 500 million people worldwide – about one-third of the planet’s population – and slaughtered an estimated 20 million to 50 million victims in 1918 and lasted till 1921, which is certainly a long time until any antibiotic was developed. It was just a strain of influenza that caused the pandemic during that time, but certainty the scientists and world doctors found out the best treatments.

  • SARS-

Though, today SARS (serve acute respiratory syndrome) has become one of the rarest diseases, it appeared in 2002 and spread worldwide in a few months. It is also a disease that spread from human-to-human, but it was in control after 2004.

  • Ebola virus-

Again one of the hazardous diseases that appeared in the year 1976 in 2 simultaneous outbreaks. The years 2014-16 saw the largest Ebola outbreak in West Africa since the virus was first discovered in 1976. It is thought that fruit bats of the Pteropodidae family are natural Ebola virus hosts, and it’s vaccine was out in 2015 after so many years of the outbreak, but surely it also got treated like other viruses and diseases.

Though the viruses mentioned above were all very perilous and people were killed in large numbers, but finally their cure was found out and people came victoriously out of them.

How dangerous is Covid-19?

The epicenter of the virus, Wuhan, first experienced the outbreak in August 2019 and slowly spread throughout the world in the year 2020. Today world’s most powerful countries such as USA, Brazil, Russia, India and UK have not been untouched from the effect of this monstrous virus. But, is the spread of this virus is never ending? Though the scientists all over the world are giving their hearts and souls but people are just freaking out about it so much that it has become a spurious news for all of the human race.

Since, the medical agencies claims that it is less transmissionable if one takes the proper preventive measures, such as wearing masks, using hand sanitizers frequently, avoiding human contact as much as possible and many more. Therefore, one cannot claim that it is inevitable and will curb all of the ephemerality and will surely come to an end some day. It is not likely that it is the only disease that have caused the slaughter of millions of people, then, why are we getting so distressed about it’s occurrence?

Although it is very dangerous and highly infectious, but at the same time we have provided with the preventive measures that can help us out keeping our infection risk low.

Where are we lagging behind?

Although we all are going through this fatal pandemic which will take a long time to be cured and one of the most critical part is we do not have the vaccine yet. Also, the world in which we are living today is kind of ruthless where everyone has to reach the utmost heights and that is why they can’t wait, but strife to work more and more.

But, then, do we only have to repent upon it or just get ourselves stressed out of it? No, the answer is clearly, a No. How long we will just sit back in our houses and wait for the virus to end? It is only our will power that will help end the fear and freight of the virus and we will definitely be able to get the best way out to dive out of the fear of the virus. Back in the 90s also, the vaccine didn’t came out immediately, but people learned the way to tackle with the world crisis. It is also the high time to let go our fears and make a bold move to make ourselves prepare for every pandemic and crisis to come up.

The Green Way

With the world going green, the automotive industry is remoulding itself to making the world a better planet by switching over from fuel to electric. Electric cars are a much better option with no emissions and thereby reducing air pollution drastically. In heavily populated countries like India and China, there is a grave need to reduce air pollution. Beijing and New Delhi are two of the most polluted cities in the World with regard to air quality index. Greener options like electric cars would pave the way to the global community having a better AQI.

With the introduction of electric cars and vehicles, the global community may have found a solution to the nagging problem. The West Bengal government and the Delhi government has already started introducing electric public buses into their fleet to meet the growing demand for buses and curb air pollution at the same time. During winter the AQI in some parts of West Bengal and New Delhi cross 500 and beyond which is hazardous and may lead to breathing problems and lung diseases. Governments around the world have recognised the need to keep the AQI in check. The Delhi government had introduced the odd and even scheme to reduce traffic and the AQI but it was not successful.

Tata Nexon EV, MG ZS EV, Hyundai Kona Electric, Tata Tigor EV, Mahindra e2o Plus, Audi e-tron are some of the electric cars which are available in India. Tata Tiago EV which is expected to launch in September 2020 is estimated to have a price of 5-7 lakhs which is quite affordable going by private car standards. Affordable pricing, an efficient car with proper service centres are some of the key aspects if E-Cars are to replace fuel-based cars.

Electric Totos are already plying in various cities around India. These Totos are energy efficient and helping curb the pollution contrary to those induced by other transport vehicles like Auto-Rickshaws and public buses. Affordable and comfortable, the public in India has gladly embraced the battery-operated Totos as a means of short-distance transport.

The Tesla electric cars are taking the automotive industry by storm. Economical, green and safe Tesla will be the leading carmaker in the years to come. Elon Musk has promised a $35,000 Tesla car which is approximately 25 lakh in Indian currency which is quite economical by global standards and the advanced features that a Tesla car offers.

The automotive industry is scampering to turn electric and grab the market share. Electric buses not only ensure the stoppage in unwanted emissions but also keeps private cars off the road by providing an economical alternative for travel. With the rising number of lung diseases in India, the government must slowly replace fuel-based cars with electric. Renewable energy to recharge the Ev’s would further ensure a reduction in greenhouse gas emissions. Electric vehicles are easier to maintain and charging the EV is cost-efficient too. Electric vehicles are quieter compared to fuel cars and is thus a pleasant driving experience contrary to other cars. Electric cars will be another way to fight and combat climate change. The many advantages of electric vehicles make the future for EV’s bright and more appealing.