Tag Archives: #seo

search engine optimization in india

Prologue:-

SEO stands for SEARCH ENGINE OPTIMISATION, which is the practice of increasing the quantity and quality of traffic to your website

To understand the true meaning of SEO, let’s break that definition down and look at the types of SEO:-

1)QUALITY OF TRAFFIC:- You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.

2)QUANTITY OF TRAFFIC:- Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.

3)ORGANIC RESULTS:- Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.

What is SEO market in india:-

The earliest examples of online connectivity were demonstrated with the introduction of Michael Aldrich online shopping system. In the following years, the Thomson Holidays UK was launched, then came the IndiaMART B2B in 1996. It was ultimately in 2007 that the launch of Flipkart, an e-commerce marketing website changed the structure of marketing in India. What followed was a rise in the number of people picking up mobile phones, online shopping, at-home delivery, and internet marketing as a means to popularize the brands. And over the years the Digital Marketing Industry has prospered into bringing a large percent of business online with its promising ability to create a global network and flourish even the small businesses internationally.

According to the International Journal of Advanced Research Foundation, India is undergoing a golden period of digital marketing growth ever since 2013 and the trend continues till 2020 at least. On average an Indian spends about 4-5 hours a day scrolling through social media, emails, and browsers. The growing market of gadgets like smartphones, laptops, tablets, etc has only increased the pace of usage and penetrated the market to make it reach to a wider set of audience. The content on the internet influences the lives of people big time. Display of ideas through images, videos, texts, etc has a sound foundation into the minds of the people which translates into their living. Digital marketing is very much about influencing the audience online with mediums of content to increase a brand’s impact over the audience. The amount of time spent by the people on the internet empowers digital marketers to create impactful strategies to influence consumer behavior. The right strategy converts the audience into sales.

How do GOVERNMENT OF INDIA promotes DIGITAL INDIA:-

From 69 million online shoppers in 2016 and more than 100 million in 2017, India has seen a stark rise in the internet population. Ever since the launch of Digital India in 2015 as an initiative to improve online infrastructure and digital empowerment, there has been mushrooming of a complete market of start-ups, services and more than connect people globally! It has resulted in a rise of active internet users, mobile connections, social media traffic and more.

How Do DIGITAL MARKETING was emerged in INDIA:-

Digital marketing has become a genre of business. With more number of businesses opting to create a brand image online and reach out to the audience globally, the technicalities around the internet are also increasing. Websites, blogs, marketing campaigns, SEO strategies, etc have penetrated deep into the metrics of the technicality that influences one’s presence on the internet. As a result, it takes some well-equipped experts to create a social standing for a brand. Over the past decade, the digital marketing agencies and professionals with deep insight into the field have emerged to cater to the needs. With sound skills, imaginative minds and par excellence knowledge of what shall work for a business online – these experts are the flag bearers of digital marketing.

Role of experts in DIGITAL MARKETING:-

Digital marketing is a big umbrella under which the technical, as well as non-technical skills to create a wave of popularity over the internet, is covered. The industry has created a variety of job roles for individuals to seek employment and display their talents. It takes experts from the field of web designing, web development, social media consultants, brand consultants, content writers, graphic designer, artists, etc to come together and collectively work towards creating a visual representation of ideas that is easy to plant into the minds of the audience. As the industry grows, the demand for creative experts in the field is rising too generating more employment in India and making India a hub for IT activities.

What do DIGITAL MARKETING holds in future?

The return on investment for businesses through digital platforms has exceeded than that from real life platforms. Companies are today shifting towards a more digitally empowered set-up to make the most of the golden period of digital marketing that India is witnessing. About 70-80% of the population is dedicated to making purchases online, and e-commerce websites like Flipkart, Amazon, Myntra, etc are making waves with their influence over the market. And all of it in a country that still has about 2/3rd of the population with no access to the internet or smartphones. As the access to the internet over a larger population rises, India is to witness a revolution in terms of digitalization that will soon make India as one of the top markets in the world with the highest numbers of internet users. Online podcasts, web stories, entertainment, sports, business, social awareness and career in India gets more dependent on digital platforms for generating revenue, sharing information and country’s progress, Digital Marketing is becoming a promising industry with rapid career growth, increasing influences, and widespread activities.

Verdict:-SEO market is developing day by day in india. Partnerships and exports are increasing in this sector. As a result, Entrepreneurs are getting profited and giving a scope of Employment

Social Media: The perfect tool for Digital Marketing

As indicated by one Facebook report, there has been a 70% expansion in time spent on the application in Italy. A March 2020 study of U.S. conducted on online networking users discovered that 43.1%  would scroll through Instagram more whenever staying home while 63.7% and 62.3% used YouTube and Facebook, in comparison to the other websites, more.

Presently is a prime chance to develop business accounts by putting out valuable content that doesn’t focus on a hard sell. The objective should rather be to assemble an internet following through: 

1) For example, how to extract productivity out of “work from home” and methods of reducing expenses on veggies.

2) Posting harious content of mockery, similar to funny clippings and memes. 

3) Collaborating with an influencer. 63% of shoppers trust influencers more than brands and COVID-19 has allowed influencers over a wide scope of ventures to make their administrations accessible at a sensible cost. 

With relatively little expense and exertion, an organization can understand results that keep on profiting them long after the situation improves.

GENERATING MARKETING SCHEMES OVER THE WEB

Online campaigns help to spread the word about their businesses and the new ways of functioning, with less amount of time and effort invested, than asking their regular set of customers to do so.

This can be achieved through Smart bidding like Google Ads, Content Marketing and Coupons designed from Easy Promo Or Woobox

CARRYING OUT DAY-TO-DAY OPERATIONS ONLINE

There are not many organisations can transition their day-to-day functioning using internet. However due to the availability of video conferencing facilities like Zoom and Google Meet, there can still be interactions between the customers and the buyers. 

Orders of groceries and other essentials can be taken online, education through schools and Institutions is being provided online and live tutorials and sessions are being conducted in which clients are asked to make the payments online. There are several other courses available on digital marketing too  which can be availed to enhance the speed of the working staff and enable them to make the most out of the present situation.

WHAT’S IN IT FOR YOUR BUSINESS? 

Numerous organizations are curtailing their showcasing endeavors due to COVID-19, however what they should do is multiply while making the most of the new open doors that are springing up. 

This accentuation on digital marketing isn’t something that they’ll need to back off on once the lockdown is over. Internet shopping won’t stop at any point in the near future, and most organizations will find that online associations are more helpful than in-person interactions. 

While it might be viewed right now as an alternate course of action, when the pandemic is over, everybody will probably understand that it’s much more than that.

On the off chance that a very much upgraded site, all around arranged advertising devices, and selection of virtual interchanges can get an organization through one of the most exceedingly terrible crises in present day times, for what reason can’t digital-based promoting make its all intents and purposes relentless?

(Part 3/3)
Hope you all had a good time reading!

BEEFING-UP THE COMPANY’S WEBSITE

Presently is a lucky opportunity to put resources into longer-term venture channels, especially if an advertising expenditure plan can be rearranged towards that path. 

The global market is chaotic and questionable now, so outbound strategies can presumably be moved to working out inbound resources, similar to the organization blog.

For instance: 

1) Making announcements on the home webpage passing information that the business is willing to support its customers. Incorporating a connecting link to a FAQ where clients can get more data about assistance hours and delivery options. 

2) Reorganising product/services or administration pages with new illustrations and portrayals. Brief specials or discount offers could be made to maximise the orders. 

3) Setting up an internet business framework for taking on the web orders. Major web hosts have incorporated Stripe integration in their progressed facilitating packages. Local companies and small businesses can likewise opt for Shopify or Etsy, which have e-commerce facilities. Many individuals also use Paypal. Managing account there can also speeden up the growth of orders.

Businesses that have generally sold items to customers from shops/stores only  may scrutinize the intelligence of building advanced resources like an online store, accepting that they can’t contend progressively with bigger, established portals like Amazon. 

Notwithstanding, due to over-crowding in web based shopping and much-expanded social networking, individuals are currently holding up longer than even a month to receive their Amazon packages, and no one’s upbeat about it. 

In the event if people discover that an independent business is selling what they require and that they’ll receive it quicker without prolonged delays, they’ll be up for it instantly.

TAKING FIRST STEPS WITH SEO MARKETING

The pandemic has transformed the way customers approach the idea of shopping. Roughly 47%  expressed that they are staying away from shopping centers and strip malls in an online poll. 

Then again, SEO is experiencing a gradual upward trend, with certain brands announcing a noteworthy increment in their search visibiility from January-March 2020. 

Suggested steps towards creating an impactful SEO procedure during Coronoavirus pandemic are as follows: 

1) Content creation intended to fabricate trust.

 COVID prevention measures have made purchasers increasingly pessimistic. As per a Forrester report, they don’t confide in organizations to finish on guarantees. Brand messages should be created with the goal to instruct, advise, and console rather than gruffly requesting a buy. 

2) Adapting a “take-charge” attitude while dealing with the corporate web. 

It is significant for organizations to deliberately deal with their online brands. Refreshing item accessibility, keeping the Google My Business page current and keeping client information secure would all be able to put forth the picture of a reliable business.
ATTRACTING AUDIENCE ON SOCIAL MEDIA

An ever increasing number of individuals are managing self-isolation by going on the web to get access to recent news, look for data, and engage themselves.Hence, business social media pages can be easily promoted.

To be continued….

( Part 2/3)

Is Digital Marketing The New Approach Companies Need To Adopt During The Times Of Covid 19?

Some issues tend to just disappear if they don’t receive our attention for a longer period of time. However, the coronavirus pandemic is a mammoth issue for the companies all over the world. It is becoming extremely troublesome to just let go of the problem for it is hugely influencing the way business is being carried out globally.

Furthermore, a lot of businessmen, managers and directors are finding it difficult to bring about a change in their marketing strategies so as to get used to this short-term “new normal”.

The possible reasons could be that they maybe still not convinced to adapt to this sense of normalcy with so much going around and them facing their own issues but whatever the reason, this is only going to lead to much bigger problems and could even result in the downfall of their respective companies.

Moreover, handshakes are being replaced by the new norms of digital marketing and remote work forces during the signing of the business deals amongst a handful of other organisations.

These dynamic companies are not only accepting the Covid-19 world with open arms but are also ramparting the need of the hour, the recession resiliency.

HOW HAVE THE BUSINESSES BEEN IMPACTED?

Despite the fact that somehow, every business has been able to keep itself intact amidst the current situation, it hasn’t been any easier for the small startups due to the lack of capital or reserves to sustain their existence especially those which were massively dependent on physical interactions like beauty salons, fashion boutiques, Health Care Centres for yoga etc.

Since these startups were habituated to getting constant customer reviews and then stimulating their growth, they are now afflicted by colossal losses to such an extent that their spontaneous takeaway on this entire situation has been to minimise the product marketing expenditure which should have otherwise been to explore much innovative methods.

All the types of businesses irrespective of their magnitude of growth can easily extract benefits out of digital marketing. The only thing that needs to be done is to bring about a small change in the route of reaching their customers i.e by making business accounts on social media to ensure the prolonged survival of their businesses.

Because customers are in immediate need of all sorts of products but they cannot step out of their homes so the only way to flourish is by doing business digitally.

THE FIRST STEPS TO CARRYING OUT A BUSINESS ONLINE

In the pre Covid era, every customer was well aware of the the “best” that every local business had to offer. Now as we take the present situation into consideration, some of these local businesses have been shutdown after being categorised as “non essential”. Also, the customers are not informed that whether or not they can still continue to buy products from their local favorites as there is a huge question mark on them being still in business.

So now this is the time that these affected startups and local businesses grab most of the opportunity and make this bold decision to step out from the confining walls of their stores and expose themselves to new horizons by establishing their accounts on social media and connecting with customers all over.

 CONNECTING WITH CUSTOMERS

Given below are enlisted three steps which are crucial in springing up that link between the buyer and the seller and keeping the momentum going to ensure the business continuity and also building strong connections by adhering to the technological aspects of the process.

1) The first email: If the delivery of products like milk, groceries etc has been affected by Covid 19, the business should make an effort to inform its customers via Email or WhatsApp briefing about the new changes. 

2) ‎Updating about post-corona functioning on existing platforms: Businesses who already own emails or other digital communication facilities should inform their customers about the new methoods of operation.

3) ‎ Making announcements: Lastly, a public post on social media needs to be made regarding the resuming of online orders while also briefing about how their business is responding to the pandemic.

P.S~ This is a highly detailed research report that I have done on this topic and hence this is just PART 1 of it so that it doesn’t become too lengthy or monotonous.
Next part would be published soon.

Reference article for deeper insights: https://napoleoncat.com/blog/digital-marketing-during-covid-19/