Tag: #marketing

Is Digital Marketing The New Approach Companies Need To Adopt During The Times Of Covid 19?

Some issues tend to just disappear if they don’t receive our attention for a longer period of time. However, the coronavirus pandemic is a mammoth issue for the companies all over the world. It is becoming extremely troublesome to just let go of the problem for it is hugely influencing the way business is being carried out globally.

Furthermore, a lot of businessmen, managers and directors are finding it difficult to bring about a change in their marketing strategies so as to get used to this short-term “new normal”.

The possible reasons could be that they maybe still not convinced to adapt to this sense of normalcy with so much going around and them facing their own issues but whatever the reason, this is only going to lead to much bigger problems and could even result in the downfall of their respective companies.

Moreover, handshakes are being replaced by the new norms of digital marketing and remote work forces during the signing of the business deals amongst a handful of other organisations.

These dynamic companies are not only accepting the Covid-19 world with open arms but are also ramparting the need of the hour, the recession resiliency.

HOW HAVE THE BUSINESSES BEEN IMPACTED?

Despite the fact that somehow, every business has been able to keep itself intact amidst the current situation, it hasn’t been any easier for the small startups due to the lack of capital or reserves to sustain their existence especially those which were massively dependent on physical interactions like beauty salons, fashion boutiques, Health Care Centres for yoga etc.

Since these startups were habituated to getting constant customer reviews and then stimulating their growth, they are now afflicted by colossal losses to such an extent that their spontaneous takeaway on this entire situation has been to minimise the product marketing expenditure which should have otherwise been to explore much innovative methods.

All the types of businesses irrespective of their magnitude of growth can easily extract benefits out of digital marketing. The only thing that needs to be done is to bring about a small change in the route of reaching their customers i.e by making business accounts on social media to ensure the prolonged survival of their businesses.

Because customers are in immediate need of all sorts of products but they cannot step out of their homes so the only way to flourish is by doing business digitally.

THE FIRST STEPS TO CARRYING OUT A BUSINESS ONLINE

In the pre Covid era, every customer was well aware of the the “best” that every local business had to offer. Now as we take the present situation into consideration, some of these local businesses have been shutdown after being categorised as “non essential”. Also, the customers are not informed that whether or not they can still continue to buy products from their local favorites as there is a huge question mark on them being still in business.

So now this is the time that these affected startups and local businesses grab most of the opportunity and make this bold decision to step out from the confining walls of their stores and expose themselves to new horizons by establishing their accounts on social media and connecting with customers all over.

 CONNECTING WITH CUSTOMERS

Given below are enlisted three steps which are crucial in springing up that link between the buyer and the seller and keeping the momentum going to ensure the business continuity and also building strong connections by adhering to the technological aspects of the process.

1) The first email: If the delivery of products like milk, groceries etc has been affected by Covid 19, the business should make an effort to inform its customers via Email or WhatsApp briefing about the new changes. 

2) ‎Updating about post-corona functioning on existing platforms: Businesses who already own emails or other digital communication facilities should inform their customers about the new methoods of operation.

3) ‎ Making announcements: Lastly, a public post on social media needs to be made regarding the resuming of online orders while also briefing about how their business is responding to the pandemic.

P.S~ This is a highly detailed research report that I have done on this topic and hence this is just PART 1 of it so that it doesn’t become too lengthy or monotonous.
Next part would be published soon.

Reference article for deeper insights: https://napoleoncat.com/blog/digital-marketing-during-covid-19/
 

EXECUTING SUCCESSFUL BUDGET-FRIENDLY COLLABORATIONS WITH CELEBRITIES.‎ How to do and Why is it required?


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For a large-scale promotion of the campaign, say a physical activity driven campaign which would emphasise  the benefits of regular exercising & staying fit and is less about preaching the nutritional value of particular foods. I reckon that we should use TV and Social Media preferably Instagram or Facebook. Nextly, we need to lookout for affordable and successful collaborations with a trending or in-buzz celebrity. The contact details including the email id and phone numbers of their managers are rightly mentioned in their Instagram bios and Facebook official pages. We can shortlist a few celebrities and then finalize one or two of them as per the budget. We can create illustrative posters, banners and post it on our social media handle under the brand name “play to slay the calories”,  “stay fit to be hit” etc.
Once we have officially communicated our needs to the celebrity, we can ask the him to repost our posters on his account and encourage his audience to engage in physical activities. We need to hand over short scripts enlisting the agenda of our mission to him and ask him to make videos to be uploaded on Instagram story campaigning for our brand and helping it grow eventually. I am sure the active followers upon his advice would record the videos of them exercising or playing an indoor/outdoor sport along with all the members of the family which includes both the young and the older generation and when they would put up those videos on the social media then the the celebrities should be asked to repost the best entries on his page. We are well aware of the fact that whatever a celebrity does tends to attract a lot of media attention so automatically the videos would reach other platforms like TV news and articles by leading media portals i.e Pinkvilla. When people would see others gaining overnight fame and becoming a sensation just because a celebrity posted their exercising or playing video on their page then people would get enticed and also motivated to be promoted on the official page of celebrities like Asim Riaz of Bigg Boss 13 who was trending almost everyday on Twitter. I witnessed people going mad for him. They even overcrowded a mall in Mumbai because of a rumour that he was going to visit as a part of a big boss task.
‎As per the budget we can also go for a young sporting athlete preferably from the Indian cricket team or any IPL franchise because if sportspersons promote fitness then the whole idea is accepted more widely and they have a larger fan base, not confined to any particular age group. Meanwhile on our social media handle, We will keep posting stats like 1 out of 3 people haven’t done any physical activity in the last year to appeal to their emotional conscience. And you never know, people might actually feel motivated to step out. We can use catchy captions like being active on social media isn’t being truly active. We will also keep posting regular videos i.e yoga tutorials or in other ways that would tempt them to make videos by going out and playing so as to get featured on a celebrity page. This way without the expenditure of much money or resources our job would also be done, people would exercise as well, our campaign would also get promoted and our brand name would also grow by utilising the fame of a particular celebrity.
‎The reason this idea popped up in my head was because I checkout Alia Bhatt’s Instagram stories of June 5 where she asked people to upload a selfie with plants on the occasion of World Environment Day and within 4 hours social media flooded with so many of them because 7-8 lucky peoples’ stories got mentioned in Alia Bhatt’s stories. Liked the idea?