Tag Archives: INSTAGRAM

Will facebook Rival Instagram give tough competition to Tiktok after the launch of feature “Reels” in India

After the banning of Tiktok and 58 other Chinese apps in India, the demand for short video apps is increasing. This is the best time to grab this opportunity for the existing app companies as well well as to launch the new apps which provide a short video creation feature.

Though after the government banned TikTok in India other homegrown apps like ShareChat, Roposo, Chingari are also being used by the people of the country more, Instagram also takes the advantage of this situation and launches a feature of short video creation named “Reels”.

In Brazil, Germany and France are the countries where this feature is successfully tested. India is the next one.

This feature will be rolling out in India after 7:30 IST today. Just like IGTV, users will also have a Reels section on their profile page, where all their content can be viewed at once.

The feature Reels lets users create a video of 15 seconds or less. Users can also use creative filters on it, can share it beyond his/her followers. Similar to TikTok, Reels provide options like audio from Instagram Music library, speed, effects, and timer.

Shah says the product comes from the realization that 45 percent of videos on Instagram are 15 seconds or less. “We also realized that stories are not the only place where they wanted to share these videos as they wanted them to stick on for longer and be distributed beyond their followers,” he said in the video call.

The new feature lets users shoot video, add filters and music from Instagram’s catalog and share it beyond the platform. Users will be able to share Reels in Explore, and also on Feed with followers. There will be no monetization avenues for now.

To create Instagram Reels, a user would need to open the camera option in the app. After clicking on Reels from the bottom of the screen, the app throws up several easy-to-use tools to record and edit a 15-second video.

Creators can choose to use the in-app music tracks, or even use custom audio for their videos. There are also options to speed up or slow down parts of the video. There’s an Align option that helps creators maintain their position in front of the camera while recording multiple cuts in a single video. It also has an array of augmented reality effects that can be used to make videos more fun.

According to Facebook India Vice President and Managing Director Ajit Mohan, videos make up a third of all Instagram posts in India. Out of that, around 45 percent of the videos posted are of 15 seconds or less.

Calling Reels as the “future of entertainment,” Facebook’s Vice President of Product Vishal Shah said that the superior goal of Reels was to push Indian content creators and help them become potential “global stars.”

Instagram says that it has been working with popular content creators and public figures to populate Reels content. When the test starts rolling out, users can check out content posted by the likes of Ammy Virk (3.3 million fans on TikTok), Gippy Grewal (1.7 million), Arjun Kanungo (1.5 million), Radhika Bangia (5.4 million), RJ Abhinav (1.6 million) and Indrani Biswas aka Wonder Munna (630K subscribers on YouTube).

As of now, Instagram plans to learn more from the testing phase and from creators themselves. Monetization options are also expected to be introduced once Reels takes off in India. No official public rollout date has been announced yet.

Top 7 kinds of Instagrammers



1) The PDA-Grammers

The lovey-dovey duo of Instagram is 24/7 found engaged in PDA and some of their followers find it “too cute to handle” “OMG you both are just perfect together” etc while the others who are single and ready to mingle find it very annoying but again who cares?! Cause the couple that grams together stays together!

2) The FOOD-Grammers

Commonly found, Foodies have earned a name in the industry for capturing every single ounce of spice flavoured in each and every exotic dish they’ve eaten since Instagram was presented in 2010. As much as 70% of the Foodie’s financial plan goes to sushis, momos and what not. They don’t leave any stone unturned in posting mouth watering dishes specially at late night so as to give rise to the cravings in their followers and then replying back as “tum bhi banakar kha lo na”.

3) The Travel-Grammers

This couple/ girl gang/group of friends is consistently on an extended get-away, continually posting pictures from those excursions. For sure they may be some secret agents? How on earth, do they manage to bear the cost of these numerous get-aways? You detest them, their appealing appearances, conditioned bodies and flawless lives. And they have their story highlights named with endless number of countries and you just speak to your phone screen and desperately want to switch lives with them. Haha! But it’s only because of them, that we visit such lavish countries virtually.


4) The perfect Photo-Grammers

They have an account on Instagram at the make another account to plant or not coming to offensive Mega showcase their photography skills everything ranging from clouds flowers butterflies to building Sun Le Sun their own house the bridges they are accustomed to clicking picture of this everything from n number of angles and what’s the purpose of it cause there in everything that we do something is also give me some places to a heart so go ahead you photo grammars.

5) The Selfie-Grammer

On Christmas day, on New Years Eve, the evening of her best friend’s neighbour’s wedding and so on— this Instagrammer takes selfies constantly. Be it a pout, the smiling face, resting bitch face or a duck face to all sorts of tooth-flashing faces, this lady is a pro at clicking selfies with all of the multiple poses and that is the reason why she has so many followers and is termed commonly known as selfie queen.

6) The Bad-news Grammer

Doing drugs, selling firearms, recording 15 seconds of his latest poaching trip; this Instagrammer is always out there on Instagram, posting stories about the bad which is happening in the world. An animal being shot, a person dead at the accident, the government not functioning in a proper way, any other mishap happening etc. You want to get a daily dose of negativity? Go head to his profile!

7) The Meme-Troll Grammer

Did you take a social media detox for a week and so you are not well up-to-dated with the latest kind of memes. Don’t worry this kind of instagrammer’s profile is going to serve your purpose. Just go ahead to his profile and check out his stories filled with the memes and mockery everyday. There might be 0 posts but will get a number of memes posted everyday so that way you are never outdated in your Meme knowledge.

Instagram Envy

Today’s world is full of influencers. What you eat, what you wear, where you go on holiday, and even what you speak is heavily influenced by social media. Although people today are smart enough to realize that it is not okay to compare yourself to other people, social media still provides you numerous opportunities to do just that.

Recall that heavy feeling in your heart when you see your friends and celebrities posting photos doing exciting things like going on long drives, attending glamorous parties, and visiting rare places. This sinking feeling is known as Instagram Envy.

Instagram is all about unadulterated voyeurism. You will not find Facebook’s messiness or Twitter’s relatable content in the posts here. Instagram is almost a photo site with built-in vintage filters idealizing your every moment. It encourages its users to create these perfect layouts of their lives, almost as if everyone is living their fairy tale.

Why Instagram Envy Happens

There is an unspoken rule adopted by the users worldwide to avoid populating the feeds with any mediocre or unedited pictures. Now you might feel that it is all about showing off to your followers, but that is not the case here. It is trying to level with everyone else posting one amazing picture after another; it is trying to feel good about yourself that you are in no way less than any of your friends. Owing to this rule, people often end up spending hours in hopes of composing an image of food as simple as a glass of coke over a dish of pizza worthy enough for their Instagram feed.

envy

The followers, on the other hand, are expected to indulge in the ethics of impress rather than confess, all the while being swept away from the sumptuous photos and chipping in with beautiful comments. Even the likes are shaped like little hearts, reinforcing in the minds of the viewers, the idea that each shot is a performance worthy of applause. Every last image is an advertisement for the self.

In a society focused on physical appearance, this is perhaps no surprise that there is an element of narcissism to Insta-bragging. People with a higher level of narcissism post more self-presented photos and update their profile picture often.

Dealing with Instagram Envy

One approach to counteract Instagram envy is to showcase love, not luxury. People who generate Instagram envy can also use the same platform to demonstrate that they understand and embrace the value of citizens of all social and economic strata by posting about them. They will gain more followers than foes by showcasing love.

instagram

Another aspect you need to understand is that living through the lens is not all bad. Social media has made us all social, without a doubt. You catch up with long lost friends in no time because you already have an idea of what is going on in their lives. But you need to accept social media for what it is – it is social and it is, after all, media. You really shouldn’t blindly believe everything you see. You learn through experience that it is better to know how to post than to boast.

Image Courtesy: Google

EXECUTING SUCCESSFUL BUDGET-FRIENDLY COLLABORATIONS WITH CELEBRITIES.‎ How to do and Why is it required?



For a large-scale promotion of the campaign, say a physical activity driven campaign which would emphasise  the benefits of regular exercising & staying fit and is less about preaching the nutritional value of particular foods. I reckon that we should use TV and Social Media preferably Instagram or Facebook. Nextly, we need to lookout for affordable and successful collaborations with a trending or in-buzz celebrity. The contact details including the email id and phone numbers of their managers are rightly mentioned in their Instagram bios and Facebook official pages. We can shortlist a few celebrities and then finalize one or two of them as per the budget. We can create illustrative posters, banners and post it on our social media handle under the brand name “play to slay the calories”,  “stay fit to be hit” etc.
Once we have officially communicated our needs to the celebrity, we can ask the him to repost our posters on his account and encourage his audience to engage in physical activities. We need to hand over short scripts enlisting the agenda of our mission to him and ask him to make videos to be uploaded on Instagram story campaigning for our brand and helping it grow eventually. I am sure the active followers upon his advice would record the videos of them exercising or playing an indoor/outdoor sport along with all the members of the family which includes both the young and the older generation and when they would put up those videos on the social media then the the celebrities should be asked to repost the best entries on his page. We are well aware of the fact that whatever a celebrity does tends to attract a lot of media attention so automatically the videos would reach other platforms like TV news and articles by leading media portals i.e Pinkvilla. When people would see others gaining overnight fame and becoming a sensation just because a celebrity posted their exercising or playing video on their page then people would get enticed and also motivated to be promoted on the official page of celebrities like Asim Riaz of Bigg Boss 13 who was trending almost everyday on Twitter. I witnessed people going mad for him. They even overcrowded a mall in Mumbai because of a rumour that he was going to visit as a part of a big boss task.
‎As per the budget we can also go for a young sporting athlete preferably from the Indian cricket team or any IPL franchise because if sportspersons promote fitness then the whole idea is accepted more widely and they have a larger fan base, not confined to any particular age group. Meanwhile on our social media handle, We will keep posting stats like 1 out of 3 people haven’t done any physical activity in the last year to appeal to their emotional conscience. And you never know, people might actually feel motivated to step out. We can use catchy captions like being active on social media isn’t being truly active. We will also keep posting regular videos i.e yoga tutorials or in other ways that would tempt them to make videos by going out and playing so as to get featured on a celebrity page. This way without the expenditure of much money or resources our job would also be done, people would exercise as well, our campaign would also get promoted and our brand name would also grow by utilising the fame of a particular celebrity.
‎The reason this idea popped up in my head was because I checkout Alia Bhatt’s Instagram stories of June 5 where she asked people to upload a selfie with plants on the occasion of World Environment Day and within 4 hours social media flooded with so many of them because 7-8 lucky peoples’ stories got mentioned in Alia Bhatt’s stories. Liked the idea?