Study looks at future Marketing on social media

As more brands are turning to social media to connect with consumers, it’s no surprise that marketers are working to utilize the many features on Instagram. Earlier this year, Social Media Today and the team from SEMrush published a survey of over 800 digital marketers in the State of Instagram Marketing 2019 report, sharing insights into what markers are doing on Instagram, what they’re seeing success with and where they see future potential.  

In a post summarizing its latest report (“The State of Instagram Marketing 2019 – Part 3: Future Marketing Opportunities on Instagram”), Social Media Today’s Andrew Hutchinson narrowed in on three key topics covered by the survey:

To help set a baseline, all respondents were asked the question, “Are you currently using Instagram for marketing purposes?” More than 90% indicated they were. 

According to the report marketers see Instagram as a social media platform that will be with them for the long haul. Sixty-four percent of respondents indicated that Instagram is either extremely or very important to their broader social media marketing strategy. Almost 72% of respondents indicated that it’s very likely that Instagram,FaceBook,e.t.c.,

THE makeover of INDIAN COAL INDUSTRY

India has went on to become the second largest coal producer in the world, still has not been able to produce enough to meet the rising demands from industries of steel mills, power plants ,cement, and fertiliser units. India has for long been depending on such coal , for being it’s source of energy. Coal  has been so important, that only nationalized government entities were permitted to participate in the coal-mining process , during the  1970s. This led to the emergence of the Coal India, which constitutes for around 80 % of the total coal production in our nation.

There  are major issues which need to be addressed now, regarding meeting the coal requirement.  Last September, when heavy rains flooded the coal mines, the production had to be stopped for some time completely. The mining license had been restricted to commercial  companies, who needed to have prior experience in bidding of coal mining units.  The coal production, only by the Government entities have failed   to produce the required quotas, as a result new reforms are in place. According to the reforms, any companies who’ve got themselves registered, can try and produce coal now on their own, without having the need of any kind of experience.

It seems that Narendra Modi is finally trying to break the 43 years old stranglehold. He started the policy of auctioning the natural resources, so that the sector is finally open for them to buy and produce. Top conglomerates had been waiting for this to happen for a very long time. This opening up of sectors will help in eradication of lot of prevailing problems like unemployment, poverty. We’ll be directly  benefit as  enhanced energy would be available, and the cost of production would come down making the coal power available at lower costs. The country would benefit , because the increase in FDI, would finally  stabilize the irregularities arising in the Coal supplies. Guatam Adani, Kumar Mangalam Birla, Sajjan Jindal were the top conglomerates waiting for these reforms  .

The government also thought this reform to be a money-making model . Initially, the entities had to pay fixed sums per tonne, what now the commercial miner shave to  pay a portion of their total profits, say 5%.In order to boost the coal production, the coal blocks would be given on a revenue –sharing basis. The commercial miners  have to promise to mine at least 50% of the production plan , and share the profits.

Another major problem is the transportation. The transportation by trains is a big concern, as rail transport is the most economical way, but it does not provide access to all the far –fetched areas. On the 3rd of July,2020  RITES have renewed their five-year long pact with Coal India, over the construction of rail infrastructure.

This launching the auction of mines, might prove to a great move turning crisis into opportunity .The companies may not benefit in the short run, but in the long run this might prove to be beneficiary . The  focus was to not on investing on new kind of capacity, but utilise the older ones.

CULINARY HISTORY

The origin of cooking in general goes back to the prehistoric era. Humans
began eating the products of their own pickings. Such as fungus, , roots,
fruits etc. Then they began to kill or catch animals to eat flesh.
The discovery of fire marked the beginning of cooking. Cooked meats or fish was first eaten by accidental when the forest caught fire. And one could discover some flesh of some animal. The same may happened in case of salt with – mountain or sea.
Later the human learnt the art of agriculture. They started living together in groups for bettersecurity. They cultivated cereals, pulses and gradulally vegetables. Frits tree were introduced by Romans such as peaches, lemon,Cherries, apricots, plums etc. brought from far awaytrips to eastern countries.
At the very early stage of First Civilization, Mesopotanians, Aryans,
Egyptians, Greeks, Romans developed the art of cooking for their kings.
Game meat was almost a unique one until came geese and pork breeding.
The Romans also taught French people how to make wone, and bread which have remained staple diet. Most oprobably cumin was the first spiceand vinegar, the first condiment.
Onion and arlic were the main aromates and spices came from Asia and were of high prices. At thwe end of the 12th century most of the
commodities were used. When the spice road opened, invasions mainly
contributed to gastronomy.
The Greeks and Latins created the basics of modern cookery, wine making, baking, stewing, pickling etc. Epicuro and Lacullus were the most famous gourmet who spoke about the art of eating well. The invasion of France by Romans and then Scandinaviansand North
Africans were dominant factors in culinary history. India, Turkish,
Moghulsinvasion and British occupancy influenced the style of contintental foods served. 11:04 AMhe Portuguese and the French people in their respective colonies were also responsible for theirregional development. Pilgrimage, travel and trade were the factors in opening the first roadside eating place INN. Probably Marco Polo’s trip to China is ne of the reason why the pasta is the staple food of Italy. The King’s table contributed to thefast promotion of gastronomy with many chefs’ contributions like: Antonie
Careme, Auguste Escoffier etc. They were considered Chef of Kings and king of Chefs. Soup was ntroduced. Soupa means with slice of bread. Su Pa in Sanskrit means good food taken from the frirst book from Philip IV and Charles Iv. In 1392, William Tyral was Chef de Cuisine and wrote a book on royal kitchen, “Le Lure Fort Excellent”, published in 1540AD, written by
P.Pinoux. Catherine de Medici in 1575 ad brought to France the culinary art.
Italian cooks and pastry chefs- Pllatina, Messitrya, Romati, and Roselli have
contributed lot. The fork for eating was introduced by Henry IV.
Menus beceme balanced with more vegetables and less meat. Around17th
century Champagne, a famous sparkling wine from France was discovered
by monk Dum Perignon. In Table service crystal were introduced. Potatotes
were introduced by Parmentier.
In 1653ad, Laverine, cook of Marguis Deuxelle wrote the French Cook Book.
L.S. Robert’s wrote on 15 years of progress in 1660 in 1671. A sauce stiil has
a name Vatil , was the first victim of cookery. He committed suicide when
the fish delivery for the King’s banquet did not arrive on time. During the
reign of Louis XIV also known as Louis de Bechamel created a sauce. The Duke of Rechelein, winner of battle named the sauce Riche. The Duke of Mirepoix created exotic recipes with Quail. Chocolate was introduced as beverage as tea and coffee. An Italian named Prolopioli Colleti opened the
first café in Paris.in 16 78 wich still exists. Tea was introduced during
renaissance and mostly used as drugs. The first critic for restaurants was
Grimod de Reeymere

The Ballad Of Father Gilligan

The old priest Peter Gilligan
Was weary night and day
For half his flock were in their beds
Or under green sods lay.
Once, while he nodded in a chair
At the moth-hour of the eve
Another poor man sent for him,
And he began to grieve.

William Butler Yeats talks about an old priest who was extremely tired all day and night. Half of his flock was dead and he was depressed. One day while he was nodding in a chair another poor man sent for him as he was about to die and needed the priest’s blessings. Having being extremely tired and not getting a chance to rest, he began to weep out of frustration. God’s work was tiring and starting to take a toll on his humanly old body.

‘I have no rest, nor joy, nor peace,
For people die and die;
And after cried he, ‘God forgive!
My body spake not I!’
He knelt, and leaning on the chair
He prayed and fell asleep;
And the moth-hour went from the fields,
And stars began to peep.

He cried that he got no chance to rest and had no joy or peace in his life for people only died. He only had so much work to do and got no time for relaxation. He cried to God to forgive him and that his body was speaking and not him. He meant that although he wanted to do God’s work, his ageing body was failing to keep up. He knelt and leaning on the chair He prayed and fell asleep. The night came and so did the stars but Father Gilligan kept sleeping unaware.

They slowly into millions grew,
And leaves shook in the wind
And God covered the world with shade
And whispered to mankind.
Upon the time of sparrow chirp
When the moths came once more,
The old priest Peter Gilligan
Stood upright on the floor.

The stars filled the sky and the leaves shook in the wind. God covered the world with shade and whispered to mankind. During the time of sparrow chirps, the moths came once more, the old priest Peter Gilligan awoke on the floor. He had slept throughout the night.


‘Mavrone, mavrone! The man has died
While I slept in the chair.’
He roused his horse out of its sleep
And rode with little care.
He rode now as he never rode,
By rocky lane and fen;
The sick man’s wife opened the door,
‘Father! you come again!’

The priest expressed his grief by crying mavrone for he knew that man had died while he had slept in the chair. He woke up his horse from its sleep and rode in a rash manner by rocky lanes and fen. He reached the sick man’s home and the wife opened the door and exclaimed her surprise on seeing him again.

‘And is the poor man dead?’ he cried
‘He died an hour ago.’
The old priest Peter Gilligan
In grief swayed to and fro.
‘When you were gone, he turned and died,
As merry as a bird.’
The old priest Peter Gilligan
He knelt him at that word.

Father Gillian cried in desperation and asked if the man had died. The wife affirmed that her husband had indeed died an hour ago. Remorse and grief gripped Father Gillian. The wife said that when father Gilligan had gone, he had died as merry as a bird. The priest knelt and realised what had happened.

‘He Who hath made the night of stars
For souls who tire and bleed,
Sent one of this great angels down,
To help me in my need.
‘He Who is wrapped in purple robes,
With planets in His care
Had pity on the least of things
Asleep upon a chair.’

The Priest cried and understood that God who had made the starry night skies for souls who are tired and bleed had given him rest. God had sent one of his angels to help the Priest get his much-needed rest by doing his work. God had taken pity on him and had his work done by sending an Angel to emulate him and bless and take care of the sick and dying man.

“How to be immortal?”

Life is the best gift that each one of us gets from our creator. It is something that all of us want and we fear from losing it. We all want to live our beautiful journey of life happily and peacefully. Everyone wants to live forever and create wonderful memories with their dear ones.

To remain alive on this planet, people try many new things. We spend a great amount of money on our health. We do everything that is possible to maintain our fitness. From staying fit to eating healthy and maintaining a robust lifestyle, we all do our bit to increase our life span.

But the bitter truth is that nobody in this world is immortal. A person who has taken birth has to die some or the other day. But, there is a way to live even after you die. This can happen by following some of the measures listed below.

● The best thing that you can do to remain immortal is by donating your body organs to the needy people. Your eyes, kidney, heart, liver, pancreas, etc. are the vital organs in your body. You can choose to donate these organs after you die. You can thus give a new life to the people who need these organs to live a healthy life and continue to live inside their body.

● You can be immortal by doing good deeds and helping people. You will be remembered by people forever for your good work, kind behaviour and helping nature. So, all you need to do is change your attitude towards people and be more kind and generous. Try to help people in whichever way you can, donate useful things to the needy and poor. This will definitely prove useful to make a place in people’s heart and live in their hearts forever.

● During your life, you shall try to create good and happy memories with everyone. These memories will be remembered forever by other people even after your death. So, always try to spend some good time with people, have fun with them and make an effort to never hurt them in anyway.

● Behave nicely with everyone. Treat others with respect and never judge anyone. It is your attitude that can prove useful to make you immortal. If your behaviour is bad or rude towards people, they will not favour you. But, if you act pleasingly with others, they will like your company and will remember you forever.

● You can be immortal by your good deeds and also by encouraging others to do them as well. You shall involve other people in your charity work. This will motivate them to continue the work even in your absence. This will benefit more and more people and they will remember you in their happiness.

So, at least now you will believe, that life after death is certainly possible. You might not be able to enjoy your life by physically being present but by being a part of other’s lives and memories you can still be able to live your life.

5 Ways to Improve your Efficiency when Working from Home

The outbreak of novel coronavirus has disrupted a normal life where humans today have realized how it feels to be caged. While the global lockdown has turned out to be the new normal after 4 months, people have started adjusting and adapting to new means and measures to continue living their personal and professional life in peace.

Maintaining a balance between personal and professional life was difficult even before, because we were short of time (as we spent most of our time travelling). However those who entered the quarantine phase thinking it would give them the additional hours to spend quality time with themselves and families, BOOM! here comes additional workload and irregular working hours.

Caged in our homes for nearly 4 months, it’s high time we set something’s right that helps us improve our work efficiency leaving us with more quality personal time.

Miss Diva Supranational 2019 Shefali Sood, who is also a mental health advocate, certified life coach and a motivational speaker in an exclusive has shared 5 effective ways to improve our ‘work from home’ situation.

1. Set up a workstation!

Setting up a workstation, a designated work space. Decorate it, fill it up with stuff that puts you in work mode and helps you concentrate. My workstation is surrounded with a cooling drink that I sip on when I work, a snack, a notebook and pen, my phone and laptop , stationery that I might need, and some decorative items. My workstation is surrounded with a cooling drink that I sip on when I work, a snack, a notebook and pen, my phone and laptop , premium stationery that I might need, and some decorative items. 

2. Plan your day!

Having control over small elements of your day gives you a semblance of order and discipline even when there is so much uncertainty

3. Plan breaks:

Plan your breaks. It is important to take 10 minute breaks after every hour of productive hard work because it helps you rejuvenate

4. Have an activity to look forward to!

After a long day of work we need an activity that we enjoy or one that will help us unwind! So plan a fun activity like sports or games or just family time or Netflix after work as a reward for all that hard work

5. Lastly, leave work at the workstation!

Make sure that your work time does not overlap with the rest of your day and you do not let work interfere with your daily activities or leisure time just because you’re working from home!

@martin_christopher

INDIAN ARMY

The Indian army is the oldest among the three armed forces.It has very and ancient heritage of more than 2000 year from the Times of Chandragupta Maurya . The foundation of the present army was inherited from the British Indian Army . Netaji Subhash Chandra Bose lead the Indian National Army (INA) during the world war 2 to fight for India’s Independence from British Rule . Women also formed part of the INA. Captain Laxmi Swaminathan headed the women’s wing.

Role of Indian Army

  • Go to war to defeat an External Aggression
  • Strengthen the internal security Management to defeat Internal threats.
  • Project force wherever and whenever called upon to safeguard the nation’s interest.
  • To support the peace keeping operations or Military Assistance to friendly foreign countries
  • Render Humanitarian, Disaster relief and Aid to civil authorities

The Indian Army spread over six operational commands based on geography and the preceived security threats.

Logistic support services

Areas of responsibility of geographical commands

Northern command: Northern command is head quater in Udhampur .It is responsible for operations in Jammu and Kashmir against china in the east and Pakistan In the west.

Western Command :Western Command in Chandigarh. It is responsible for operation in Punjab,and Himachal Pradesh against China in the east and Pakistan in the west.

South Western Command:South Western Command is headquarter in Jaipur .It is responsible for operations in North and central Rajasthan and Haryana.

Southern Command: headquater Pune, responsible for operation in south Rajasthan and Gujarat, Maharashtra, karnataka, Kerala, Tamilnadu, Andhra Pradesh

Central Command : headquater in Lucknow. It is responsible for operations in Uttarakhand, Uttar pradesh, Bihar, Orrisa, Jharkhand, Chhattisgarh against China in the North as also security along the Indo-Nepal border with UP and Bihar

Eastern Command: headquarter in kolkata . It is responsible for operations in Sikkim, Bhutan, Arunachal Pradesh, Nagaland, Manipur, Tripura, Mizoram and also Against China and security Indo – Nepal, Mayanmar, Bangladesh Border

‘Hyderabad’ the best city to live in!

The capital city of Telangana ‘Hyderabad’ has been declared as the best city to live in. Proud to say that it has been ranked as the best city to live in since five straight year’s in a row according to the survey held by Mercer’s quality of living. Often called as the city of pearls. Why Hyderabad is best city to live in? Lets find it out.

Reasons as why it is the best city.

1) Weather:- It has the pleasant weather. Whether it be any season it serves you plentiful. You can enjoy the weather to the fullest. Be winter days, rainy days, or monsoon you have to bear with the sunny days(April to June). Since 10 years or more, hyderabad has been reported to have the increased temperature in the summer. As its metropolitan city and is developing rapidly in terms of infrastructure, technology, and seemingly increase of industrial sector leads to the deforestation which in turn is causing such weather.

The sapling plantation is covering the greenery yet needs to be covered fully. GHMC is planning to have 27 parks across the city. Also people should take a stand too to share their part of job as a responsible citizen.

2) Safest city:- No wonder hyderabad is safest city as compared to other metropolitan and mega cities. Hyderabad has become lesser safe as compared before. Eventually there is no such place where crime doesn’t takes place. But comparatively here we have less crime rate.

This city is also safe for kids and women and they can travel alone during the day time as well the early evening. (And personally myself being living here, then I feel safe side here.)

3) Quality of living:- For the past 3 years it has also been ranked as best Indian city for the quality of living in Hyderabad. Talking about essentials and groceries then, the prices are quite reasonable. The rental rate is not high in addition the electricity units are less. But in the old city people might face the water scarcity.

HI-TEC city is an abbreviation of Hyderabad Information Technology and Engineering Consultancy City is the major attraction as its the IT hub.

4) Cuisine:- Hyderabad is best known for its Biryani basically non-veg, but it doesn’t disappoint you as it serves with the best dosa, idli , sambhar vada..perks of living in south! You can find it in each and every corner available to you even in the mroning at 4 am. And trust me people visits in the cars in the early morning to have the brunch.

Be it veg or non-veg, Hyderabad doesn’t fail in serving you with the best food. Its also famous for the ‘Karachi biscuits’ and ‘Paradise biryani’

5) Heritage:- Hyderabad is famously know as the city of pearls which once were ruled by the Nawabs. It has become the major tourist attraction for both the Indians and the foreigners. The monuments and the historical places defines the true culture and the essence of the city.

There are several places to visit to insight the historical monuments and the glory of Hyderabad. Charminar is the most famous place, following the Golkonda fort, Chowmahalla palace, Mecca masjid (the largest mosque in the India) Qutub shahi Tombs, Falaknuma palace has the elegant beauty, Hussain sagar lake where the twin cities meets.

Lastly, people around here. They have the friendly and mingling nature towards the visitors, they’re humble and approaching and no racism can be find here. The language(Telugu) is quite complicated. But if you are good at Hindi then there is no language barrier as every other person knows hindi here. And the Hyderabad has its Hyderabadi language which is indeed impressive and humorous.

Give a chance to yourself to visit this city. Trust me it will not disappoint you.

What are the options for students to post completing their graduation in Australia?


When the whole world is under a turmoil students might think what to do next. Well., every problem has a solution. Every end leads to a new journey. Once done with graduation one might continue staying there and pursue higher studies. Australia is considered to be the 3rd most popular study destination. They have excellent colleges and universities along with the world’s best teaching faculty. The universities provide courses like business administration, accounting, and bookkeeping etc. Currently, more than 40000 Indian students are studying in Australia. Competitive costs for tuition and scholarships make education affordable for students. Australian institutions are successfully providing education to 4,15,000 international students.
Australian universities provide a handful of popular courses that can take one to good posts. Students can apply for PhDs as well.No work is small and every work is equally respected. students can start doing part-time work from home which can fetch them good experience and command on the language will develop. Students having a good academic record in finance can easy join a company and start working as a Finance Business Partner. The average income of a Finance business partner is between $120k and $140k.Then as an AccountAdministrator, one can get a salary between $55k and $65k.Students who have a degree in the administration can try out their luck for the posts like Administration Manager, Administration Officer etc. The income of an administration manager is not less than $65k.One who has good experience in business can easily become a Business Administrator and can get a salary between $55k and $65k.Students coming from Advertising, media and arts.they can shift to different fields like acting, copywriting etc. In today’s world animation plays a big role in the entertainment industry. A good Animator can prove his excellence and fine if the once really have potential. Depending on the performance, the salary of an Animator is between $60k and $70k.In this competitive world, everyone has to up today and here journalism plays a very crucial role. So the students who have studied journalism cam become good journalists if they have proficiency in the language and content. The salary of a journalist often fluctuates between $50k and $60k and this is quite a big deal. The jobs of Editor and Communications Officer are no less prestigious.
There are students who also start their own business after completing their graduation. Manu Indian students often open their own restaurants and cafeterias. Educated and qualified students start working as entrepreneurs at a very young age. Indian food is accepted all over the world so It is an option that most students have in the back of their mind.
Apart from this students can also get involved with social workplaces and start working worldwide since the chin is wide in range and has given opportunities to many young and enthusiastic students.
To conclude, “If there is a will there is a way” goes an old saying. Although we all are probably facing the darkest nights and heading towards a recession still if someone has talent no hurdle can stop him or her. Closed doors cant stop the wind from entering into the room, similarly talents cant be stopped by any means. Dont just wait for the opportunity be prepared for it. World has enough jobs but fewer talents so make yourself count.