Assistant Professor, G.M.N. College, Ambala Cantt.
To understand the relations maintained by various Companies with its customers. Ever increasing competition, low interest rates, and declining margins have driven firms to discover the customer as the basic element in their business equation Insurance as a sector has shown tremendous growth in recent years. People now are becoming more secured in terms of their life as well as their money. They want a profitable benefit out of their investment. There is a need to know the companies’ efforts towards convincing the customer about their product and to know how to create loyal customers. Insurance happens to be a mega opportunity in India. It’s a business growing at the rate of 15-20 per cent annually and presently is of the order of Rs 450 billion.