“A reader lives a thousand lives before he dies. The man who never reads lives only one“. I am sure all of us have heard this quote given by George R.R. Martin somewhere. As the title suggests that in this article we will be looking at the advantages of being a reader. Well if we look at the latest stats, it can be seen that the percentage of readers is now very less and is decreasing continuously. It is not quite shocking because we currently live in a time where being a reader is considered as old fashioned and boring by others(PS: This is not a stereotype but my own experience), but the habit of reading is one of the best habit which one can inculcate in themselves.The reading habit will help us in in numerous ways.

1- Lets’s start with the basic one which is knowledge,everything which you read fills our head with new bits of information and we never know when it might come in handy.The more you read, the more knowledgeable you will be.

2- The next thing which reading books helps in is reducing stress. Personally for me the biggest stress buster are books, no matter how much tired or stressed you are, you just need one good book and all your stress magically disappears.

3- Reading books not only keeps you engaged but also improve our vocabulary.Well the logic is quite simple, the more words you read, the more words you gain exposure to and they’ll inevitably make their way into your everyday vocabulory.

4-Memory improvement: When you read a book , you need to remember an assortment of characters, their background, the story plot and as well as the various arcs and sub plots. All these things eventually work as memory booster. isn’t this cool?

5- Improved concentration: A true reader can spend 6-7 hours straight reading a book. This is what concentration is and it can be get better with more and more books which you read .When you read, all of your attention is focused and the world just fall off.

6- High analytical thinking power: If you aren’t a reader, I suggest you to read a crime thriller novel. Believe me it will be a hell of an experience reading the book. These kind of genres will keep you engaged until you finish the book. These kind of books improve your thinking skills and you take note of all the details provided and sort them out to solve the mystery novel.

These were some of the skills which you possess when you read a book, and the list do not end here, the list can go on and on. This is the impact of books on our minds and in our daily life. So, if you are not a reader yet, what are you waiting for, just grab a book, be it comical, romantic, thriller or anything, the main purpose here is to tell you the importance of books in our daily life and to keep you entertained.

A difficult retail condition, food brands keep on battling with shifts in customer tastes and inclinations. Unbranded inquiry is developing twice as quick as marked over all classes, and veggie lover, low-sugar, and low-carb look through lead the accuse of twofold digit development. While food organizations scramble to develop their item contributions, class disruptors taking into account fixing driven patterns rival built up brands across computerized promoting and web based business channels

1. Quaker

Quakers comes in hot with the main spot in the current year’s positioning. It commands the online basic food item advanced rack with solid essentials on Amazon Fresh item pages, including noteworthy survey volume and A+ content. Furthermore, the brand accumulates noteworthy commitment on Facebook through marked video content improved for the stage’s quieted autoplay position. Quaker finishes off its computerized presentation with an abundance of formula content on its versatile site.

2. Settle Coffee-Mate

Espresso Mate reliably outflanks espresso half and half rivals in unbranded hunt perceivability and rank across internet business stages. It likewise brags better than expected commitment on Facebook, where the brand use the stage to present new items through Facebook-advanced video content. In conclusion, it gives a solid show in natural pursuit on Google, reliably showing up on first-page list items for terms like “hazelnut half and half” and “caramel macchiato flavor”.

3. Starbucks

Starbucks flourishes because of a top tier computerized showcasing execution driven by reliable interests in driving head of-channel mindfulness through SEO, SEM, and show promoting. It keeps on misusing its image value through internet based life content ventures, prompting a top exhibition across about every single social stage.

4. Barilla

Barilla flaunts a hearty hunt and route experience that makes natural ways for buyers to discover formula content. It concocted the Masters of Pasta crusade, which it at that point upheld with huge paid media on YouTube, adding to more than 32 million perspectives on the stage

5.McCormick

McCormick use client information to control one of the most grounded email programs out of totally followed brands. Also, it flavors up the internet business handoff process by connecting to formula pages, permitting clients to clergyman shopping records and buy fixings on outsider online basic food item stages.

6. Hershey’s

Hershey’s adroit coordination of spend among Facebook and TV during the Olympics for the Hershey’s Gold crusade prompted expanded mindfulness online for the brand. The organization likewise guarantees a smooth site involvement in a predictable layout that incorporates regularly posed inquiries straightforwardly on item pages and gives fundamental item and nourishment data.

7. Ben and Jerry’s

Known for its crazy flavors, Ben and Jerry’s item pages are all around situated for shoppers looking for fixing data. The frozen yogurt organization additionally displays outstanding cross-channel social commitment, advancing inventive substance with a center message of social activism

8.Campbell’s

Campbell’s outpaces rival Progresso in both work area and portable SEO and SEM, accomplishing perceivability against high-volume formula and item terms. The soup organization’s on location formula stage, Campbell’s Kitchen, includes a wide scope of class channels on the landing page that give instinctive ways to formula content

9.Nature Valley

Nature Valley increases present expectations with better than expected natural perceivability on Amazon Prime. The brand accomplishes exceptional 95% perceivability against unbranded lunch room item terms on Amazon Prime Now, situating the brand to partake in the stage’s development. So also, Nature Valley puts vigorously in highlighted items and coupons over the Whole Foods and Albertsons Instacart customer facing facades.

10. Knorr’s

Knorr makes the cut with outsize perceivability against bouillon terms, critical for its classification. Furthermore, it touts improved item pages on Amazon in addition to top tier content.

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends. In this article, I’ll be looking in the specific trends to look out for.

Technology continues to advance at a rapid pace, so of course, some of these trends are focused around technology. However, there’s also a pushback against the increased digitization and automation of interactions between brands and consumers, and a desire to make marketing more human again. While technologies such as AI and data-driven marketing will certainly be big trends and the overarching focus will be on people, not technology. The following are the Marketing Trends,

. Customer Experience

. Employee Engagement

. Visualization

. Personalization

. Strategic Marketing Transformation

. SERP Position Zero & Featured Snippets

. Voice Search

. AI-Based Automation

. Focus on Customer Retention, Loyalty and Advocacy

. Live Video

Tobacco is grown commercially for its leaves and stems, which are rolled into cigars, shredded for use in cigarettes and pipes, processed for
chewing, or ground into snuff, a fine powder that is inhaled through the nose. Tobacco products contain nicotine, an addictive drug.
cigar and cigarettes are some of the tobacco products demanded by guest in a restaurant. It is the responsibility to serve cigars and cigarettes to
guest. However, most hotels and restaurants discourage smoking in public areas and do not sell tobacco products, some hotels have smoking
zones with name such as cigar terrace and tobacco corridor, for smokers to enjoy their figures for cigarettes without being frowned upon by non￾smokers. A well stocked bar will always have a good selection of cigar for all types.

Tobacco is grown in China, India, Java, Sumatra, japan, Central and South Africa and many other
countries. Although cigarettes are made in many part of the
world the best cigars come from Cuba and named after its capital, Havana. Tobacco is grown all over
Cuba and the finest one come from the vuelta, abajo, partidos,oriente.
all four of them produce fine quality tobacco cigar leaves, but the best quality comes from vuelta
abajo .

After tobacco is harvested, it is cured (dried), and
used to improve its flavour. There are four
common methods of curing tobacco. They are as
follows:
• Air curing
• Fire curing
• Flue curing
• Sun curing
The curing method applied depends on the type
of tobacco and its use.
Air curing: it is carried out in a well ventilated barn where the tobacco is air- dried for six to eight weeks. Air cured tobacco is low in sugar, which
gives the tobacco smoke a light, sweet flavour and it is high in nicotine. This method is suitable for making cigar.
Fire curing: in this method, smoke from a low burning fire on the barn floor spreads and passes through the leaves. This gives the leave a distinctive smoky aroma and flavour, it take about 3 to 10 weeks and producer tobacco low in sugar
and high in nicotine. It is suitable for pipe tobacco, chewing tobacco, and snuff.

Flue curing: in this method, tobacco is kept in an enclosed barn heated by hot air from flues. That tobacco is not directly exposed to smoke. This
method produces tobacco that is high in sugar and has medium to high levels of nicotine. It is the fastest method of curing, acquiring about a week. It is suitable for all kind of cigarettes. Virginia tobacco that has been flue cured is also called
bright tobacco because flu curing turns the leaves gold, orange, or yellow. Sun curing: in this method, tobacco is dried and covered in the sun. This method is used in Greece, Turkey and other Mediterranean countries to produce or enter tobacco. Sun cured tobacco is low both in sugar and nicotine. It is used in
cigarettes.

SHAPES AND SIZE OF CIGARS

cigar are grouped according to their shapes and sizes which together
are known as vitola . According to the shape figures are classified into two groups
Parejo: this is the common shape of cigar, has cylindrical body, straight sides, 1 and open and around tobacco leaf cap on the other end. FIGURADO : this is come in irregular shapes, the
common shapes are as follows.
Torpedo: it is like a parejo but the cap is pointed.
Pyramid: it has a broad foot and Narrows to a
pointed cap.
Perfecto: it is narrow at both ends and bulged in
the middle.
Tuscanian: it is also termed as cherrot long, slim
at the ends and thicker in the middle.

Yesterday, I came across a forwarded message on my WhatsApp. Take a look-

*Group admin is requested to close group for 2 days as police can take action against admin & group members vide section 68, 140 & 188 if anyone even by mistake posts joke on corona. Everyone could be in trouble. Hence I draw the attention of group admin to take necessary steps.*

This message claims that Supreme court of India made an order against sharing of information on social media regarding COVID-19 and if found guilty, WhatsApp admins will be watched by police.

During such pestilence, we must cover our ears along with mouth from masks to avoid such fake messeges. Using some intelligence, we can figure out what’s fake and what’s authentic.

The second part of the message reads-

*Tonight 12 ( midnight) onwards Disaster Management Act has been implemented across the country. According to this update, apart from the Govt department no other citizen is allowed to post any update or share any forward related to Corona virus and it being punishable offence.*

This message talks about the update from a goverment department. Before believing the message, you should ask- Which department? Is it mentioned? I searched some reliable sources to check the authenticity of this messege .

According to *The Times of India* fact check on *April 7, 2020*, the claims came out to be fake. Talking about the Disaster Management Act, 2005, it was invoked amid nationwide lockdown that was announced on 24 March 2020. But the act has no provisions which says only the government, and not the citizens can share COVID-19 updates/information. The Supreme Court, however, do mentions that *”section 54 of the Disaster Management Act, 2005″* provides punishment to a person who makes or circulates a false alarm or warning which may led to panic. Such persons shall be punished with imprisonment that may extend to an year or with fine.

The messege also contained a link :

https://www.livelaw.in/top-stories/centre-seeks-sc-direction-that-no-media-should-publish-covid-19-news-without-first-ascertaining-facts-with-govt-154601

To this report on Live law, a simple google search told me that the Fact Check wing of PIB (Press Information Bureau) had also tweeted debunking this false message on 2 April 2020.

This is just an example of one fake messege on WhatsApp. Every second tonnes of fake and misleading information is being shared on the social media. To which, I recommend that before sharing such doubtful, remember this breif saying- “When in doubt, check it out!”

During such situations, you should don’t share anything before you’re sure about it. Every misleading information call for trouble. Don’t create panic during such crucial times.

Right now all the efforts and attention of the government is in containment and mitigation of this pandemic, and the responsibility is on our shoulders to follow the instructions by the authorities and verify the information from a number of sources.

The first question from where we will start this article is that what is this LGBT community? who are the people which are a part of this community? So, the LGBT community is the combined group of lesbian, gay, bisexual, transgender and LGBT organizations. we all are totally familiar with the present condition of these people in our society. The environment and the conditions in which they live are horrible and there is an urgent need to get this thing in light.

Although there is a special law passed for their rights, which is Section 377 of Indian Penal Code but the condition is still the same. The Section 377 of the IPC is an act that criminalizes homosexuality and and was introduced in the year 1861 during the British rule of India. According to this act, whoever voluntarily has carnal intercourse against against the order of nature with any man, woman or animal, shall be punished for imprisonment for life. However the supreme court of India on September 6, 2018, decriminalized the Section 377 of IPC and allowed gay sex among consenting adults in private. The supreme court even said that consensual adult gay sex is not a crime saying sexual orientation is natural and people do not have any control over it. It’s been almost 2 years now since the Act was passed ,but it is quite unfortunate that the condition of the LGBT community is only getting worse. The actual question is what caused such situation that now we need to operate awareness programs to protect the rights of their community. The main problem starts in the childhood itself, where a boy is bullied by his so called ” masculine” classmates just because for being effeminate and a girl is asked questions for seeing a girl such as,” But why a girl?It is not like you are deprived or something”. This is the country where a boy is being mocked because he is not “manly” enough. The whole concept of masculinity is getting altered drastically and it will be not wrong if it is said as “Toxic Masculinity” . So, according to some, masculinity means keeping a very great beard, doing drugs and maintaining a very athletic body and if you don’t have any of them you will called as “chakka”, “meetha” and much more. The words “gay” is used to insult and mock others. These kind of people never actually try to think about how the people may get affected by all this. Let me take an example, as we all know that KPOP is something which is getting really popular all around the world, but did any of us give it a thought that why the KPOP male idols are mocked by some people? Well the answer is quite simple, because these idols do not fit in their criterion of masculinity, according to them these idols are not manly enough.Well this whole mindset about the LGBT community is not much different in the rest of the world, the condition is same everywhere

Lastly, to some up this article I would say, we as a country have made a progress worth appreciating but the struggle is long enough and there are many changes and revolution which are needed in this way. The least which we can do to protect the rights of the community from our side is by not treating the LGBT community as different, because they are not different from us, by changing the whole wrong concept of masculinity and by giving then respect which they deserve like everyone else.