As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends. In this article, I’ll be looking in the specific trends to look out for.

Technology continues to advance at a rapid pace, so of course, some of these trends are focused around technology. However, there’s also a pushback against the increased digitization and automation of interactions between brands and consumers, and a desire to make marketing more human again. While technologies such as AI and data-driven marketing will certainly be big trends and the overarching focus will be on people, not technology. The following are the Marketing Trends,

. Customer Experience

. Employee Engagement

. Visualization

. Personalization

. Strategic Marketing Transformation

. SERP Position Zero & Featured Snippets

. Voice Search

. AI-Based Automation

. Focus on Customer Retention, Loyalty and Advocacy

. Live Video