HOW PARLE- G BECAME THE LARGEST SELLING BISCUIT BRAND IN THE WORLD!

I’m sure you all know and Parle-G, a biscuit which we all are eating since our childhood. Parle-G is a brand of biscuits manufactured by parle products in India, and it has been in the market for decades. We all have some great memories with Parle -G. It can also be the ” National biscuit” of India, as your status doesn’t matter to buy this biscuit, no matter you are rich or poor- everyone can afford it. Parle-G came into existence in 1939 and today, it is a household name when it comes to biscuits. It is consumed by all age groups and is not only one of the largest selling brand but alos one of the most trusted brand too. This may come as a suprise to many but India is the world’s leading market for biscuits, leaving behind countries such as- The US, Mexico, China, Italy and Spain. During the lockdown when all the economies in the world were struggling to sustain, Parle-G records best sales in the meantime.

The reason why Parle-G has made its way into so many home is because of its diverse way of consumption. many people view biscuits as snacks or teatime food, but Parle-G has changed its perception. Today, Parley-g is not just seen as an accompaniment for tea but as a substitute of meals. This is especially beneficial for countries like India where malnutrition is rampant. So, when poor people are unable to afford meals, they can consume a few biscuits and they will get the required nutrients for the day-one pack of Parle-G biscuits offers 450 calories. In addition Parle-G can be consumed by the diabetics too. So, Parle-G can be consumed by anyone. Apart from providing the necessary nutrients, it is value of money. Parle-G biscuits are sold in various packs ranging from RS 1 to RS 50, making it affordable for masses.

Today Parle-G is exported to Afghanistan, Bangladesh, Bhutan, Sri Lanka, Maldives, Nepal, The US, Europe, and Africa. Two brands that are strong competitors of Parle-G are Britannia tiger and ITC’S Sunfeast Glucose. Parle -G is a biscuit brand that only satisfies one’s hunger and tantalizes the taste buds but it also looks into the welfare of the community.

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