Shemaroo Entertainment Ltd. is an Indian substance maker, aggregator and wholesaler, explicitly in the media and media outlet. It was established by Buddhichand Maroo in 1962 as a book circling library under the name Shemaroo and set up India’s first video rental business in 1979. The organization went national after it started content dissemination in 1987, became aggregators and purchased rights to films for home video.
At present, the brand has an assortment of in excess of 3700 film titles in numerous Indian dialects and offers administrations to clients in excess of 30 nations, including US, UK, Singapore, UAE and Australia.
The organization’s accomplices for content appropriation incorporate Amazon Prime Video, YouTube, iTunes, Reliance Jio, Vodafone, Tata Sky, Hotstar, and so forth. Shemaroo workplace areas are in Mumbai, New Delhi and New Jersey.
Shemaroo Entertainment Ltd. was established on 29 October 1962 as a book flowing library by the Maroo siblings (Buddhichand, Atul and Raman) in a joint effort with Gangajibhai Shethias. The name of the organization is an abbreviation of the authors’ last names. The library was situated at Warden Road of South Mumbai and opened three branches before long.
In 1979, they extended to incorporate VHS tapes among their assortment by joining forces with wealthy business families who had their own assortments of motion pictures.
In 1987, the organization forayed into appropriation of substance by means of the video home framework (VHS) design, which was marked Shemaroo Video Private Ltd. They likewise purchased rights to a few motion pictures for home video and were one of the main brands associated with circulation of video rights in India.
Shemaroo began purchasing link and pay TV rights during the 1990s and in 1995, while arranging an arrangement to purchase movies of Sony’s Columbia Tristar, the organization purchased a value stake in Sony’s Indian TV station.
2000s to introduce
Shemaroo turned into a coordinated substance media house with the initiation of Digital Post Production Facilities. The organization wandered into film creation with motion pictures like Kuch Meetha Ho Jaye, Omkara, Ishqiya, Dedh Ishqiya, Hunterrr followed by a few others in the resulting years.
The organization forayed into advanced vivified films with Bal Ganesh and Ghatothkach as their underlying highlights and turned into the main organization to discharge one component consistently thereafter.
The brand additionally claims an online retro music channel, Filmi Gaane, which offers great Bollywood melodies from the 1950s to 1990s.
In 2012, Shemaroo finished 50 years of activities and in 2018, the organization uncovered another logo and slogan ‘India Khush Hua’.
In February 2020 Shemaroo Group propelled its first TV station named as Shemaroo Marathibana which is 24 hours FTA Marathi film channel with slogan Assal filmi (transl-made for entertainment).This channel gets well TRP. Brand Ambassador of this channel is Swapnil Joshil. It air Marathi superhit Movies like Aapla Manus, Thackeray, Bhai vyakti ki valli, Judgment, Cycle , Ani Dr.Kashinath Ghanekar and so forth. It is before long going to dispatch its HD feed as well.
On May 1, 2020 Shemaroo Group propelled its lead hindi general diversion channel, Shemaroo TV. The channel dispatch, which was prior planned on April 1 was postponed due to the lockdown because of the COVID-19 flare-up.
Bollywood entertainer Tiger Shroff was available at the dispatch occasion of the ShemarooMe application in Mumbai.
In February 2019, Shemaroo Entertainment propelled its own video-on-request administration application called ShemarooMe, which is accessible for Android and iOS. It is likewise accessible on web for watchers. Bollywood entertainer Tiger Shroff was available at the dispatch occasion of this application in Mumbai.
The OTT video gushing help principally comprises of substance from the organization’s substance library including motion pictures, TV shows and tunes relating to Bollywood works of art, contemporary Bollywood, premium Gujarati, kids classification, etc. The substance is accessible in dialects like Gujarati, Marathi and Punjabi, with all the more such vernacular dialects expected to be included the future variants of the app.The administration follows a freemium plan of action. A portion of the substance will be accessible for clients to stream for nothing and the rest will require a membership to be gotten to.
Shemaroo TV – Hindi general amusement channel
Shemaroo Marathibana – Marathi Movies station
In May 2009, they won the “Brilliant Cursor Awards 2009” for their direct-to-dvd edutainment movie Rhyme Time in Toyland and for their portable game Ghatothkach: Eat on Before Dawn.
In June 2011, they won 13 honors for their DVDs, out of the complete 20 honors at the “DVD Awards for Indian Home Video DVD discharges 2011”.
In April 2016, they won the “National Awards for Excellence in Digital and Social Media Marketing 2016” for their online battle for a cricket competition, Comedy Premier League. In September 2016, Shemaroo entered Limca Book of Records twice for the ‘Longest Digital Antakshri’ and ‘Most Tweets in a Day’ for the crusade #FilmiGaaneAntakshari.
In March 2018, they won the “DIGIXX Awards 2018” for their Filmi Gaane battle #KuchKisseKuchKahaniyan. In August 2018, they won the “DIGIXX Awards 2018” for sponsorship and organization advertising among Yedaz and the social stages Vigo Video and TikTok. In December 2018, the organization’s Shemaroo Bhakti App won the “Inventive Mobile App Award 2018” at the Drivers of Digital Summit 2018.