Associate Professor of Commerce,
Muthayammal College of Arts& Science, Rasipuram.
The impact of information technology is visible in modern marketing, Selling the products and services through Electronic medium is termed as E-marketing. E-marketing requires lower amount of investment.It helps not only to the marketers but it helps in many ways for the customers. The financial services sector using E-marketing technology for marketing the services and giving better customer satisfaction.
E-marketing, Insurance, customer satisfaction, technology