From various studies conducted so far it is well proved that consumption of tobacco products in any form is injurious to health. Sometimes the written warnings are misinterpreted by youths e.g., on Gutkha (packed in tobacco product in small pouches) have a warning like ‘Tobacco is injurious to health. Not for young’. When we combine the two statements the message get distorted and reversed.
It has been seen that the advertisement of bad effects of tobacco like oral and lung cancers deter youths and more to the rural people as the visual messages have strong effects on the mind of the people. Many tobacco products manufacturer don’t follow the guidelines provided in the Tobacco Product (Control and Regulatory) Act, 2011 enacted by Government of India
Shashikant Nishant Sharma
School of Planning and Architecture,*
(under the Ministry of HR&D, Govt. of India),