SEARCHING
Searching is a 2018’s social media mystery directed by Aneesh Chaganty, where a father desperately uses every facet of the internet to find out his missing daughter .
Starting on an empty window desktop, to creation of two accounts David (father) and Pamela (mother), the beginning of a new family computer showcases videos of family baking, dates of pam coming back from the hospital, birth and growth of Margo. Pam dies due to cancer and this incident lingers heavily over David and Margo(daughter).
One afternoon, Margo goes out for a study session at her friends house and tells her father that she would do a sleepover at her place. In the midnight Margo calls David a several times but he could not take any of the calls as he was slumbering. Next morning when he called her back, she did not answer. He got more anxious when he noticed that she had not taken her laptop along, which she would cling to, the whole day. Thirty seven hours after David’s 16 year old daughter goes missing without a single lead, he decides to file a missing report and team up with a detective(Debrah Messing).
David’s (John Cho) character was super relevant and real. I could see the annoyance in his eyes when he wasn’t able to find any clue about his daughter. He searched about every small character who would have hints about Margo. But all they had to say was, ‘Sorry, We cannot help you, we don’t know her much’.
Later, when this became a trending news, the same characters were seen crying, making videos and talking about how much they loved her. This draws a notice towards the hypocritical nature of people.
When things and people become popular, people tend to show concern. However they hardly get affected otherwise.
From the very beginning, the movie has a musical store that keeps you know in fictional narrative.
The movie used the name of applications such as Google, Facebook etc for which the movie had to pay. The editing of the movie took one and a half year, so as to make sure the audience can be served with some good content and definitely a lot of suspense.
The ending of the movie has a lot that keeps you bind. You will be wanting to know what happens next. If Margo is alive or dead.
Legality of lockdown
P.M. Narendra Modi declared national lockdown on 24th March 2020 to prevent the spread of global pandemic COVID-19 (Coronavirus) which at initial level started from Wuhan, China. The Ministry of Home Affairs published the official notification, imposed the lockdown and issued guidelines under S/6 and S/10 of the Disaster Management Act.
The terms ‘lockdown’ and ‘curfew’ are not legal terms but are used to restrict the fundamental right of movement under Article 19 (A) of the Indian Constitution. The closest understanding of ‘lockdown’ can be elucidated from the Epidemic Diseases Act (EDA).
The various provisions of Indian Penal Code, Criminal Procedure Code, the Epidemic Diseases Act, 1897 are also being imposed to control the current outbreak.
Impacts of disobeying the national lockdown:
● Disobedience of public servant – S/188 IPC.
● To ensure spread of dangerous disease – S/269 IPC.
● Malignant act of spreading dangerous disease – S/270 IPC.
● Escaping “quarantine” – S/271 IPC.
● Curfew – S/144 CrPC.
Declaring the COVID-19 outbreak as a “notified disaster” is a first-of-its-kind measure taken to increase the scope of government powers to make quick administrative decisions to fight this disease.
Therefore there are a number of words that aren’t a part of law but has to be used to get the law imposed.
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IMMANUEL KANT’S MORAL THEORY
The philosophy of Kant centered around the significance of non-public autonomy which persons tough to not be simply used.
Kant was a German philosophy professor who taught at the University of Konigsberg. he’s now considered a central figure within the history of contemporary philosophy. He was a firm believer within the ideas of the Enlightened especially reason and freedom. Kant asserted that we must always not think about the human knower as revolving around objects known. The knowledge he believed wasn’t the passive perception of things even as they’re Forms within the mind determine the spatial and temporal nature of our world and provides experience its basic structures.
MORAL WORTH OF AN ACT
Kant believed the moral worth of an act to be determined not by the implications caused by it but by our motives or intentions. the concept behind this is often that we generally ought to not be blamed or praised for what’s not in our control. He believed the implications of our acts to not be in our control, unlike our motives. Another objection raised by Kant has supported his views that as rational beings or persons mustn’t be seen as having only instrumental value but also intrinsic value.
Kant’s analysis of the common moral concepts of “duty” and “goodwill” led him to believe that we are free and autonomous as long as morality, itself, isn’t an illusion. Yet within the Critique of Pure Reason, Kant also tried to point out that each event encompasses a cause. Kant recognized that there seems to be a deep tension between these two claims: If causal determinism is true then, it seems, we cannot have the sort of freedom that morality presupposes, which is “a quite causality” that “can move, independently of alien causes determining it” (G 4:446).
Kant thought that the sole thanks to resolving this apparent conflict are to tell apart between phenomena, which is what we all know through experience, and noumena, which we will consistently think but not know through experience. Our knowledge and understanding of the empirical world, Kant argued, can only arise within the bounds of our perceptual and cognitive powers. we must always not assume, however, that we all know all that will be true about “things in themselves,” although we lack the “intellectual intuition” that might be needed to find out about such things.
These distinctions, consistent with Kant, allow us to resolve the “antinomy” about power by interpreting the “thesis” that power is feasible as about noumena and also the “antithesis” that each event features a cause as about phenomena. Morality thus presupposes that agents, in an incomprehensible “intelligible world,” are able to make things happen by their own free choices in an exceedingly “sensible world” during which causal determinism is true.
Many of Kant’s commentators, who are skeptical about these apparently exorbitant metaphysical claims, have attempted to create a sense of his discussions of the intelligible and sensible worlds in less metaphysically demanding ways. On one interpretation (Hudson 1994), one and also the same act may be described in wholly physical terms (as an appearance) and also in irreducibly mental terms (as a thing in itself). On this compatibilist picture, all acts are causally determined, but a free act is one that may be described as determined by irreducibly mental causes, and particularly by the causality of reason. A second interpretation holds that the intelligible and sensible worlds are used as metaphors for 2 ways of conceiving of 1 and also the same world (Korsgaard 1996; Allison 1990; Hill 1989a, 1989b). once we are engaged in scientific or empirical investigations, we frequently take up a perspective during which we predict of things as subject to natural causation, but after we deliberate, act, reason and judge, we regularly take up a unique perspective, during which we predict of ourselves et al as agents who don’t seem to be determined by natural causes. Continue reading “IMMANUEL KANT’S MORAL THEORY”
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La Fioritura
Castelluccio, a small village in central Italy has become a centre of lentils and poppy bloom. This happens every year and the event is called La Fioritura (the flowering). It takes place during the period between May to July.People have reported that this year it’s unusually colourful due to the Covid-19 lockdown that has reduced pollution.
Piano Grande
Piano Grande is surrounded by Sibilline group of mountains. It is also an important tourist attractions of Italy.
Rainbow appearance
Due to the variety of flowers that grow here, it looks very colourful and is comparable to the colours in a rainbow. This year it looks more beautiful and the flowers are completely bloomed due to climatic conditions and less pollution.
Nature’s masterpiece
Number of wild flowers bloom across the Castelluccio plain which makes it appear like a painting.The flowers and crops include lentils, poppies, brown pulses, daisies and cornflower make it look like a floral carpet.All the nature lowers should definitely visit this place once in a lifetime.
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ICSE, ISC Result will declare by tomorrow
ICSE and ISC result will be announced tomorrow on July 10 confirmed by Council for the Indian School Certificate Examination (CISCE) on its website.
The results will be released on the ‘CAREERS’ portal of the council, counsil’s main website, and through SMS as well .
The result will out at 3 PM .Students can check their result by loging into the Council’s official website, ‘cisce.org’, and ‘results.cisce.org’. Students can also check their result through SMS. To get results on SMS, students would need to send their Unique id to 09248082883 in the following format : ‘ICSE/ISC (Unique ID)’.
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Socially-distant hearts
In the parks of Bristol, UK, hundreds of giant white hearts have been painted considering social distancing.
The hearts are 3 metres wide and have at least space of 2 metres between them.
They are painted by a team of artists from Upfest – Europe’s largest Graffiti festival. The spraying of graffiti on the grass in parks began on Tuesday morning.
Keith Rundle, operations director at Bristol City considers this as a step to safely opening Bristol City after lockdown.
More hearts will be appearing across the area to encourage safe unlock.
This idea can be followed by other countries as well for opening parks and public spaces all over the world. The distance between two hearts will prevent people from coming in contact with each other hence, people can enjoy the fresh air of the parks safely.
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ANALYSING MILLS UTILITARIANISM-2
THE GREATEST HAPPINESS PRINCIPLE
Mill says in keeping with the best happiness principle, the last word ends with relation to and for the sake of which all other things are desirable whether of ourselves or of others is an existence exempt as far as possible from pain and as rich as possible in enjoyment both in point of quality and quality. in a very very imperfect state of the world’s arrangements that anyone can best serve the happiness of others by absolutely the sacrifice of his own, Mill recognizes the readiness to form such a sacrifice because of the highest virtue in man. The utilitarian morality does recognize in individuals the facility of sacrificing their own greatest good for the great of others but refuses to admit it as an honest. It doesn’t glorify the sacrifices pretty much as good nor applaud it as this sacrifice doesn’t increase the accumulation of happiness i.e. the ratio becomes 0:1 which is taken into account a d wasted. the sole self-renunciation applauds is devotion to the happiness The utilitarian standard for what’s right conduct isn’t the agent’s own happiness which of others. Utilitarianism requires us to be an as strictly impartial and as disinterested and benevolent spectator
Mill’s Greatest Happiness Principle (Principle of Utility) establishes that happiness is that the ultimate criterion to ascertain what’s moral and what’s not, i.e., the best moral society is that the one where everybody is happy and everybody is freed from pain. Such an inspiration, however, can be problematic, since it’s a fact of life that the happiness of people sometimes conflicts. for example, if individual A thinks that cash may be a fundamental means of accelerating his/her happiness and decreasing his/her suffering and decides to steal from B he/she will, then, be probably happier after he/she has successfully concluded the robbery. the matter is that B is going to be probably less happy and suffering more after being robbed and, thus, if the criterion of utility were based only on the happiness of every individual, it might be completely useless to guide people’s actions, especially those where there’s a conflict of interests. Mill was cognizant of this, which is why he makes it clear that the utilitarian standard isn’t the agent’s own happiness, but the best amount of happiness altogether.2
But what does “the greatest amount of happiness altogether” mean? It seems that Mill provides a solution to the current question when he attempts to prove the principle of utility in chapter 4 of “Utilitarianism”. He says:3
No reason is often given why the overall happiness is desirable, except that every person, thus far as he believes it to be attainable, desires his own happiness. This, however, is a fact, we’ve got not only all the proof which the case admits of, but all which it’s possible to need, that happiness is good; that every person’s happiness could be a good to it personally, and also the general happiness, therefore, a decent to the combination of all persons. within the golden rule of Jesus of Nazareth “To do as you’d be done by”and to like your neighbor as you’d love yourself. Continue reading “ANALYSING MILLS UTILITARIANISM-2”
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WHY MARKETING IS IMPORTANT
“Good things will happen when you listen to the consumer” this is a quote which attracted me when I was reading an article related to marketing research. The sentence is very small and the meaning is quite simple until you try to decode the real meaning behind this plain sentence. If someone will ask me to define Marketing, I will simply conclude,”Marketing is the process of identifying and understanding your customer, and building relationship with them“. This is what the above mentioned quote states, that your business will bloom, your organization will make profit and your customers will be happy, only if you will try to identify and tackle the needs of consumer/customer.Marketing isn’t simply a part of business, it is the business. It is rightly said that customer is the king, it the customer who make the business. So if you want your business to grow positively,you must listen to the customer. Marketing is all about doing business as per the consumers’ needs.The organization needs to be flexible if it wants to succeed in the market . The need, demand, taste and preferences of the consumer keeps on changing and the organization must work with it.
In the current scenario, where there are hundreds of options available for a product or service, why will the consumer chose you over others?This will happen only if he/she is your loyal and satisfied customer and how did he/she become loyal? It is because their needs and preferences were taken into consideration by the company.If you wish to survive in this competitive world, you must do marketing to a large extent and should try to increase the head count of your product. Some of the few reasons about why marketing is so important are discussed below:
Helps in sales : Well it is quite simple, marketing help us sell our products and services. The main objective of any business is to earn profit and marketing help you to achieve that goal.There is no doubt that your product is the best, but if people don’t even know about your offerings then how will you generate sales?
Helps in growth of business: While your current customers should always be your main priority but marketing will help you add more people as customers in your business.Small social media posts and marketing campaigns can not only engage your existing customers but will also help you spread your business to new potential customers.
Marketing helps in informing: Marketing increases customers’ knowledge about your product. Sure you know the Ins and Outs of your product but do your consumers? In this situations marketing helps to make customers familiar with you products.
Marketing helps in building reputation: Reputation is a deciding factor that whether your customers will reach out to you or not.Strong and professional marketing indicates that you are a reputable business.It can help you establish credibility, build trust and engender goodwill towards your company.
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GOA
Reimagining Goa was an experience that was soulful. Goa was like food for the soul. So quiet in contrast to the hip and happening place shown on any travelogue or advertisement. I never assumed that it would be such an enjoyable turnout. The lush green scenery was a feast for the eyes. Although it was a problem that we couldn’t get a driver given to the situation prevailing in South Goa due to the Taxi Unions which were very strong and did not allow Uber or Ola to ply. But that paved the way for my father to drive the car! It felt good to drive alongside greenery and beautiful pristine waters and streams. I was at first perplexed to see the weird houses with roofs slanting and jutted out, but then I started to realize and recognize the beauty behind it. The colorful and energetic colors of the houses complimented the cheerful nature of the people there. The first day was a little troublesome as we had lost our way of trying to reach the sterling. Finally, when we did make it to our destination, it was worth the trouble. Starting from the view to the helpful staff, all of this made me feel like Goa was meant to be like a home away from home. The first tour to the beach made a lasting impression as it was very soothing as well as peaceful. The white sands of the beach had a warm glow to it. Overall it was a very relaxing trip to the Varca beach. We ended our day by having an appetizing meal as well as a sound sleep.
For our second day in Goa we decided that wandering around the beach would be the safest bet for us as there were not many places we were familiar with. The second beach in Panjim was just like we had imagined, with the warm wind blowing lightly but strong enough to blow your sunhats away, we had a delightful time exploring every nook and crane. After sometimes as our appetites came back even after the large breakfast we had which included chole puri, cornflakes, and tea, we went to a nearby shack to satiate our hunger. All of us were amazed at the sheer size of the prawn and crabs that were being served to us and we couldn’t control our amazement even gasping at the sight of them. After a hearty meal, we decided to visit the famous Don Bosco shrine in Panjim Goa. Many would recognize it as the most sought after place for Bollywood movie shooting to take place. After relaxing in the afternoon, we got to hear that there was a small party to be held in the sterling resort that day, so we gathered on the lawn and started mingling with the crowds. The whole theme was giving a proper Goan vibe and we could feel ourselves enjoying to the fullest. The food was also delicious enough and had a variety of dishes. After the day came to an end, we retired to our respective rooms and had a goodnight’s sleep.
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Will facebook Rival Instagram give tough competition to Tiktok after the launch of feature “Reels” in India
After the banning of Tiktok and 58 other Chinese apps in India, the demand for short video apps is increasing. This is the best time to grab this opportunity for the existing app companies as well well as to launch the new apps which provide a short video creation feature.
Though after the government banned TikTok in India other homegrown apps like ShareChat, Roposo, Chingari are also being used by the people of the country more, Instagram also takes the advantage of this situation and launches a feature of short video creation named “Reels”.
In Brazil, Germany and France are the countries where this feature is successfully tested. India is the next one.
This feature will be rolling out in India after 7:30 IST today. Just like IGTV, users will also have a Reels section on their profile page, where all their content can be viewed at once.
The feature Reels lets users create a video of 15 seconds or less. Users can also use creative filters on it, can share it beyond his/her followers. Similar to TikTok, Reels provide options like audio from Instagram Music library, speed, effects, and timer.
Shah says the product comes from the realization that 45 percent of videos on Instagram are 15 seconds or less. “We also realized that stories are not the only place where they wanted to share these videos as they wanted them to stick on for longer and be distributed beyond their followers,” he said in the video call.
The new feature lets users shoot video, add filters and music from Instagram’s catalog and share it beyond the platform. Users will be able to share Reels in Explore, and also on Feed with followers. There will be no monetization avenues for now.
To create Instagram Reels, a user would need to open the camera option in the app. After clicking on Reels from the bottom of the screen, the app throws up several easy-to-use tools to record and edit a 15-second video.
Creators can choose to use the in-app music tracks, or even use custom audio for their videos. There are also options to speed up or slow down parts of the video. There’s an Align option that helps creators maintain their position in front of the camera while recording multiple cuts in a single video. It also has an array of augmented reality effects that can be used to make videos more fun.
According to Facebook India Vice President and Managing Director Ajit Mohan, videos make up a third of all Instagram posts in India. Out of that, around 45 percent of the videos posted are of 15 seconds or less.
Calling Reels as the “future of entertainment,” Facebook’s Vice President of Product Vishal Shah said that the superior goal of Reels was to push Indian content creators and help them become potential “global stars.”
Instagram says that it has been working with popular content creators and public figures to populate Reels content. When the test starts rolling out, users can check out content posted by the likes of Ammy Virk (3.3 million fans on TikTok), Gippy Grewal (1.7 million), Arjun Kanungo (1.5 million), Radhika Bangia (5.4 million), RJ Abhinav (1.6 million) and Indrani Biswas aka Wonder Munna (630K subscribers on YouTube).
As of now, Instagram plans to learn more from the testing phase and from creators themselves. Monetization options are also expected to be introduced once Reels takes off in India. No official public rollout date has been announced yet.
International Journal of Research (IJR) 