A startup is a young company founded by one or more entrepreneurs to develop a unique product or service and bring it to market. By its nature, the typical startup tends to be a shoestring operation, with initial funding from the founders or their friends and families.

A startup is an entrepreneurial venture in search of enough financial backing to get off the ground.

The first challenge for a startup is to prove the validity of the concept to potential lenders and investors.

Startups are always risky propositions but potential investors have several approaches to determining their value.