Performance marketing is the latest marketing system in the present times. The term may feel unfamiliar and something that boggles your mind, but let us break that down for you. It’s simple, marketing based on performance. It’s a lot different from traditional marketing. 

This article should be a must-read if you are just exploring the field.

What is performance marketing?

Performance marketing is a relatively new term. The marketers doing it have twin objectives: 1) Brand marketing 2) Advertising

While traditional marketing only encompasses advertising, the retailer has no idea about the productivity/ un-productivity of the ad for which (s)he spent some big dollars. 

Performance marketers get paid only when a ‘performance’ is generated by them for the retailer.