A US regulator ruled that India’s Mahindra and Mahindra Ltd infringed Fiat Chrysler Automobiles NV’s (FCA) Jeep brand’s intellectual property rights, barring the selling of the vehicles involved.

The International Trade Commission, in a decision released late Thursday, issued a limited exclusion order prohibiting sale or import of the infringing vehicles and parts, as well as a cease and desist order to Mahindra and its North American unit. According to the the ITC, Mahindra’s Roxor off-road utility vehicle violated the “trade dress” of FCA’s Jeep Wrangler SUV.

Trade dress consists of the unique features that distinguish a product and is generally accepted by the public as having been identified with that product. FCA, for example, sees the boxy body form of the Jeep Wrangler, front grille and round headlights as distinct from the model. The order is automatically effective but the U.S. Trade Representative has 60 days for policy reasons to potentially disapprove. The ITC, which originally began its investigation in September 2018, has since last November been evaluating the original decision of an administrative law judge. The outbreak of coronavirus postponed ITC announcement.

Mahindra said in a statement on Friday that the vehicle subject to the ITC action is no longer in production and the 2020 design was refreshed.

“The company and Mahindra Automotive North America … remain resolute in its position that the Roxor does not dilute or violate Jeep’s trade dress,” Mahindra said, adding it was weighing options with respect to an appeal during the review period or in federal appeals court.

FCA said in a statement it was pleased with the decision and that the Italian-American automaker reserved further comment while it studied the ruling.

The Roxor is assembled in Auburn Hills, north of Detroit. Mahindra on Friday reported a quarterly loss and was pushing to cut costs during the outbreak.

Mahindra & Mahindra began it’s journey in 1945, with them getting into the steel business first, and then over time, expanded to 22 key industries. As need for change was felt in the agricultural practices

M &M entered into that sector right before the agriculture revolution began in India. We became one of the key torch-bearers of the IT revolution in our country.They focus mostly lies in developing alternate energy sources because they have propagated a lot towards energy-conservation believe energy conservation will play a huge role in ensuring a better future – for not just our country and communities, but the entire world.

One of the more important sector that they are involved in is Agriculture.They are known to empower farmers with the most relevant technology and agricultural know-how, and link them to the market, so as to maximize their returns and to ensure they get better returns. Their agricultural inputs, advisory services, and output procurement businesses all aim to deliver continued Farm Prosperity, while their Farm-to-Fork model ensures stringent quality checks throughout the supply chain.They have also been known to partake in many charities as well as is considered to be one of the few multi-national companies in the world to have actively taken steps towards prevention of environmental degradation.