Is Digital Marketing The New Approach Companies Need To Adopt During The Times Of Covid 19?

Some issues tend to just disappear if they don’t receive our attention for a longer period of time. However, the coronavirus pandemic is a mammoth issue for the companies all over the world. It is becoming extremely troublesome to just let go of the problem for it is hugely influencing the way business is being carried out globally.

Furthermore, a lot of businessmen, managers and directors are finding it difficult to bring about a change in their marketing strategies so as to get used to this short-term “new normal”.

The possible reasons could be that they maybe still not convinced to adapt to this sense of normalcy with so much going around and them facing their own issues but whatever the reason, this is only going to lead to much bigger problems and could even result in the downfall of their respective companies.

Moreover, handshakes are being replaced by the new norms of digital marketing and remote work forces during the signing of the business deals amongst a handful of other organisations.

These dynamic companies are not only accepting the Covid-19 world with open arms but are also ramparting the need of the hour, the recession resiliency.

HOW HAVE THE BUSINESSES BEEN IMPACTED?

Despite the fact that somehow, every business has been able to keep itself intact amidst the current situation, it hasn’t been any easier for the small startups due to the lack of capital or reserves to sustain their existence especially those which were massively dependent on physical interactions like beauty salons, fashion boutiques, Health Care Centres for yoga etc.

Since these startups were habituated to getting constant customer reviews and then stimulating their growth, they are now afflicted by colossal losses to such an extent that their spontaneous takeaway on this entire situation has been to minimise the product marketing expenditure which should have otherwise been to explore much innovative methods.

All the types of businesses irrespective of their magnitude of growth can easily extract benefits out of digital marketing. The only thing that needs to be done is to bring about a small change in the route of reaching their customers i.e by making business accounts on social media to ensure the prolonged survival of their businesses.

Because customers are in immediate need of all sorts of products but they cannot step out of their homes so the only way to flourish is by doing business digitally.

THE FIRST STEPS TO CARRYING OUT A BUSINESS ONLINE

In the pre Covid era, every customer was well aware of the the “best” that every local business had to offer. Now as we take the present situation into consideration, some of these local businesses have been shutdown after being categorised as “non essential”. Also, the customers are not informed that whether or not they can still continue to buy products from their local favorites as there is a huge question mark on them being still in business.

So now this is the time that these affected startups and local businesses grab most of the opportunity and make this bold decision to step out from the confining walls of their stores and expose themselves to new horizons by establishing their accounts on social media and connecting with customers all over.

 CONNECTING WITH CUSTOMERS

Given below are enlisted three steps which are crucial in springing up that link between the buyer and the seller and keeping the momentum going to ensure the business continuity and also building strong connections by adhering to the technological aspects of the process.

1) The first email: If the delivery of products like milk, groceries etc has been affected by Covid 19, the business should make an effort to inform its customers via Email or WhatsApp briefing about the new changes. 

2) ‎Updating about post-corona functioning on existing platforms: Businesses who already own emails or other digital communication facilities should inform their customers about the new methoods of operation.

3) ‎ Making announcements: Lastly, a public post on social media needs to be made regarding the resuming of online orders while also briefing about how their business is responding to the pandemic.

P.S~ This is a highly detailed research report that I have done on this topic and hence this is just PART 1 of it so that it doesn’t become too lengthy or monotonous.
Next part would be published soon.

Reference article for deeper insights: https://napoleoncat.com/blog/digital-marketing-during-covid-19/
 

A visit to Tourism “Mandav: The City Of Joy “

Mandav, also known as Mando is one of the most attractive tourist places near Indore.

Mandav is a town in Dhar district of Madhya Pradesh. It is situated in the Vindhyanchal Range at 2,000 feet above sea level. 

Mandav is 100km from Indore, the nearest airport.

This place shows the love of the poet prince Baz Bahadur, for his beloved companion Rani Roopmati.

Mandav is known from the Paramara period 8th century A.D.

Later it was under the Mughal rule, they called it ‘Shadiabad- The city of joy. 

The monuments are an exquisite mixture of the Hindu and Afghan style of architecture.

Some of the places to visit in the city.

Jahaz Mahal and Hindola Mahal

Jahaz Mahal : ship palace

This enlarged building measuring 110 meters in length and only 15 meters in-breath is built during the reign of Ghiyathuddin Khalji (1469 – 1500).

This palace is named as Jahaz Mahal or ship palace because it stands with the two water bodies on either side of it, Munj Talao on the west and the Kapur Talao on the east. This gives it a ship-like structure.

It is a double-storeyed tower to a height of 9.7 meters. The ground floor of the palace has three large halls. Each of the halls has balconies over to look at the Munj Talao.

The western side of central houses a large balcony, a domical ceiling. It offers mesmerizing views of the Munj Talao extending up to the Royal Palace in the south and Jal Mahal in the southeast.

At the far northern end of the ground floor of Jahaz Mahal, a couple of steps descends to a large swimming pool shaped like a blooming flower.

At the northern end of the terrace of the Jahaz Mahal, which too houses a similar pool but much smaller in size. The northern end of the terrace provides a bird’s eye view of the lower pool.

The terrace provides great views of the Royal Complex in the northern part of the Citadel of Mandu. 

On the east are great views of Kapur Talao, with the Taveli Mahal on its southern side. On the west us Munj Talao with the Royal Palace to the north and the Jal Mahal on the northeast.

A beautiful picture of Hindola Mahal : Swinging palace

Hindola Mahal means “swinging palace” is a great tourist attraction place in Mandu. It is built in 1425 C.E. during the rule of Hoshang Shah. It was later modified in the 15th century under the rule of Ghiyasuddin Khilji.

The T-shaped building with a transverse projection towards the north has sloping walls which give it the name Hindola Mahal.

The Darbar halls of Ghiyasuddin Khilji can be seen in the palace, which is also known as the royal court of the sultan.

The Mahal was constructed from sandstone with exquisitely carved columns with the provision of hot and cold water connected with the rooms situated underground.

Palace of Roopmati and Bazbahadur

Bazbahadur palace

Bazbahadur palace which reveals the love story of poet Roopmati and king Bazbahadur. It was built in 1509.

The palace has a huge courtyard, large halls, and a terrace that offers mesmerizing views from it.

A scenic view of Roopmati palace

Roopmati Mahal lies to the south of Bazbahadur’s palace. Bazbahdur got fascinated by the melodious voice of Roopmati and offered to marry her. She agreed to marry on a condition that she would stay in such a place from where she would be able to view the palace of Bazbahadur as well as flowing Narmada because she used to pay homage to the river before having her food.

hence Roopmati Mahal was built undee the reign of Bazbahadur for his beloved wife.  

It provides the view of the Bazbahadur Mahal and the River Narmada as a slivery shimmering line in the Nimar plains.

Bazbahadur was later defeated in a battle and fled from the battlefield. Roopmati committed suicide after consuming poison. The balladeers of Malwa still tell you their story.

Hoshang Shah’s Tomb

Hoshang Shah Tomb

It is said to be an inspiration for the Taj Mahal, it is built of white marble in its entirety. It is also said that this was the first marble structure of India. The elegant structure embraces Afghan art and architecture along with intricate lattice work and a well constructed dome. Hoshang Shah, being a dominant figure and a daredevil of his time, definitely ensured that he was laid down in style.

Your Self Care package for mental health is here!

  • Diet and Nutrition

A healthy diet is the most fundamental thing for maintaining your mental health. Considering that our brain and body function due to the food we ingest, metabolize, and reallocate within ourselves, it makes perfect sense that what we eat also must influence our biochemistry, which is a substantial part of mental health. Well, that doesn’t justify gorging on greasy pizzas because it’s your ‘comfort food’. However, let’s rumble things up in the kitchen. For that continuous, bovine like chewing habits, have dry fruits, oranges, strawberries, grapes and kiwis. Those greens like kale and spinach that makes a retching build up in your gut is rich in Vitamin B6, vital for converting tryptophan into serotonin, a neurotransmitter that plays a primary role in mood, learning, appetite and impulse control. Another way of amping your diet is up is adding a fash of quinoa to that Gram-worthy bowl of salad, as studies have found a flavonoid in quinoa has a significant anti-depressant effect. And probably, indulge in some really tantalizing Dark Chocolate delight for dessert.

  • Exercise

‘Exercising and staying fit’ is the most common New Year’s resolution. Surely, how the events that have unfolded were quite unprecedented and there’s much energy spent in gasping at a new development every single day, however maintaining your inner peace and sanity during these tumultuous times is vital. Regular exercise can have a profoundly positive impact on depression, anxiety, ADHD, and more. It also relieves stress, improves memory, helps you sleep better, and boosts your overall mood. Exercising also increases the lungs’ vital capacity and releases endorphins, which keeps your mood great and people wonder if it’s humanly possible to stay chipper without the morning cup of coffee.

  • Sleep

The relationship between sleep and mood is complex, because disrupted sleep can lead to emotional changes, clinical depression or anxiety (as well as other psychiatric conditions), but these conditions can also compound or further disrupt sleep. In fact, altered sleep patterns are a hallmark of many mental health issues. If you find yourself sleeping too little or too much on a regular basis, it’s important to bring this up with your doctor so the two of you can look at your total physical and mental health picture and decide if further tests or a treatment plan is necessary. Sleep deprivation can leave you feeling irritable and exhausted in the short-term, but it can also have serious long-term health consequences including heart disease, type 2 diabetes, and depression. And someday those healthy sleep habits would would be a golden ticket to Spain’s Siesta Championship.

Major Earthquake May Rock Delhi

From last some days, Delhi is suffering from earthquakes. As experts of IIT (ISM) Dhanbad’s department of applied of geophysics and seismology department said that Delhi and the National Capital Regio(NCR) may see a major earthquake in the coming days.
P K Khan, professor of the institute’s applied geophysics department said ” Recurrent tremors of small magnitudes indicate a bigger earthquake”. He also said that the time has come for the union and Delhi government to take preventive measures and create awareness.
Earthquake is a most hazardous disaster which completely destroys the region in which it occurs in a high magnitude. So the government should be aware for the next coming days to prevent the area.
Khan said ” The entire region of Delhi NCR experienced 64 tremors with magnitude ranging between 4.0 and 4.5 and eight with 5.0 and above over the last two years, which shows an increase in the accumulation of strain energy in the region, particularly near Delhi and Kangra”. 11 tremors from the total were felt in the region in the last two months with the latest near Noida on June 3.
Khan alson said ” NCR is just 370 Km from Kangra and 260 Km from Uttarkashi, which is known for severe earthquakes and a bigger earthquake in this fault line is bound to affect NCR”. The witness of earthquakes are Chamba and Dharmashala near Kangra, which has experienced earthquakes of magnitude 6.3 and 7.5 in 1945 and 1905.
Although the clustering of the recent seismicity is relatively small and apparently an area of quiescence is noted in Garhwal near Uttarkashi, it has witnessed earthquakes of 7.7 magnitude in 1803 and 6.8 magnitude in 1991. In the present times of increasing urban densification and failure of governments in making builders adhere to earthquake prevention rules, a tremor of a higher magnitude can prove to be catastrophic for the NCR, Khan opined.
He said seismicity is also being clustered along the strike of the Delhi-Haridwar Ridge (DHR) and the relative plate movement has been recorded at 44mm per year which should be a matter of concern for all.Still there is no prediction modal for earthquakes available, the Earthquake Early Warning System (EEWS) designed on previous azimuth and slowness based algorithm is a must for Delhi and NCR. Delhi government should always be alert of earthquakes. No prediction device is still found, so prevention is better idea for it.

How mind tricks us.

Speaking biologically, our brain contains cerebrum, cerebellum, and the mid brain. But technically speaking then we have two brains conscious and subconscious. Conscious mind plays its role when we are sober and sane. Yes the part of the day when we are awake is done by the conscious mind and rest other part is in the hands of subconscious mind. And let me tell you conscious mind plays only 5% of its part rest part is handled by the subconscious mind ie., 95%. The dreams we see are a part of our subconscious mind, Because consciously we are living the life. Imagination, Visulaization are all the parts of our subconscious mind. You know how saints in ancient times would have survived in the freezing temperature you wouldn’t even imagine going into. These saints have the power of their subconscious minds which literally gives them the strength to survive. We don’t know how powerful our subconscious mind is! In an incident it was found that a mother has tilted a car to save his child before he could run into the accident no wonder how she could perform such activity It is the matter of fact that subconsciously our mind knows many things but it doesn’t allow us to do it consciously. We need to over power our subconscious mind so that we can run our life as we wished.

Our brain gives us both negative and positive vibes, it is we who has to listen to the one. No matter you thinks negatively, and as myself being a pessimist has to suffers. Why people are pessimistic is because they over analyse the situation and thinks practically, and being negative atleast dont let them feel pathetic. We will be satisfied with the end result because if something good happens inspite of thinking it way negatively then it’s a win win situation don’t you think. Ok I think I made this para a bit complicated. Lets analyse it in a simpler way. Take it as exams preparation and then results, optimists will always have positive vibes around them and they will always think to get good scores lets say 95 out of 100 and when they get less than 95 then this is a disappointment for them but its other way round in terms of pessimists, because they will think the minimum score or the average and if they succeed to get to the average score then they are satisfied with that and achieved more than average then again it’s a win win situation for them. This is how a pessimist thinks atleast this is what the case is with me.

Being negative is not always our fault. We may have fallen in such situations that only gave us negative vibes and we ended up being negative. But the case is that nature always listens to our mind and the thing we actually are thinking it will take it as it is!! So, when you think negatively then its obvious for the nature to take it negative and return to you in more negative way. And there we get our life complexed. And in other hand when you are full of positivity and positive thoughts then nature will take it as it is and it returns to you in more positive manner. This is how life treats us, give them more positive vibes it will doubles the positivity around you and vice versa.

Be positive! ; )

Racism in the USA: Past and Present

Why it is in the news?

Recently, the accident happened in Minneapolis, the USA which brings this topic into the picture. On May 25, 2020, George Floyd, a 46-year-old black man, was killed in Minneapolis, Minnesota, during an arrest for allegedly using a counterfeit bill. Black Lives Matter Protest began and it broke out all across the USA after the death of George Floyd, an African-American lived in Minneapolis city.

Police have used tear gas and force against demonstrators and President Donald Trump threatened to send the military. Some acts of looting and arson also occurred. President Donald Trump called this movement as riots. 

Historical background of slavery

The revolutionary fights for African-American or The Black people’s rights are connected with the historical background of slavery. Many African citizens were brought from Africa to North America for slavery. There were slaves in 13 colonies which called them as “United States.” African people were working as “slave under The White people. It is a traditional activity from last more than three hundred seventy years. From 16th Century onwards slavery carried on unabated for almost 4 centuries. The United States got independence after the War of Independence even though these slaves were deprived of their fundamental rights and independence. But ultimately Civil War took place in 1861-1865 and the reason was only slavery. In the 1860s the slavery was abolished in Northern parts of the USA but still, slavery was common in the Southern part of USA. And this was the reason why the Civil War took place between Northern and Southern America.

Emancipation

Northern America won the Civil War and passed a law which is called as 13th Amendment by United States Congress for abolishing slavery except as a punishment for crime. By this law, 4 million slaves became freeman and freewoman.

Racism in American Policing

The police department was not in existence in past. The institution of police in modern USA Police started with systematic racism and violence in the form of ‘slave patrol’. At that time the slave state created patrols called as “slave patrol” to nip slave revolts and escape from southern part to northern part of USA. The state of South Carolina was the first to create slave patrols in 1704. By the end of the 1700s, every American slave state had slave patrols. 

The former southern slave patrol transformed into police departments that technically were different from slave patrols, but were still charged with controlling the freed former slaves. This carried on in the Reconstruction and Jim Crow Laws era for the next 80 years.

Reconstruction Era 1863-1877

Reconstruction era started at the end of the Civil War. The aim was to reconstruct the south and integrate frees black people into society. They put efforts to give some legal rights and economic support to recently freed slaves (The Blacks). But they failed to provide any substantial rights. 

For instance, just take the context of voting rights, 15 Amendment incarcerated voting rights discrimination based on race, it left the door open for states to determine the specific qualification for suffrage. Southern state legislatures used qualifications including literacy tests, poll taxes and other discriminatory practices to disenfranchise a majority of black voters in the decades following Reconstruction.

Repeating the History of Racial Segregation

Jim Crow Laws were one of the ways through which racial segregation started against Blacks. Jim Crow laws were state and local laws that enforced racial segregation in the Southern United States. Jim Crow was not the name of any person or place. It was used as a caricature to tease the Blacks. All these laws were enacted in the late 19th and early 20th centuries by white Democratic-dominated state legislatures to disenfranchise and remove political and economic gains made by blacks during the Reconstruction period. The Jim Crow laws were enforced until 1965. This is called Segregation – The Jim Crow Laws. The Jim Crow laws mandated the segregation for whites and blacks in the workplace, public school, public places, public transport, restrooms, restaurants and drinking water points.

Success and The Legal End of Segregation

The Civil Rights Act of 1964 and The Voting Rights Act of 1965 were passed by the Congress and this decisive action towards the ending of Racial Segregation. The Civil Rights Act of 1964 banned segregation in schools and other public places. The Voting Rights Act 1965 banned literacy tests and other methods used to disenfranchise black voters.

#BlackLivesMatter Movement

This movement has past link when George Zimmerman fatally shot an unarmed Trayvon Martin, a 17-year-old African-American high school student. Zimmerman was charged with murder for Martin’s death, but acquitted at trial after claiming self-defence. It was Zimmerman’s acquittal that gave rise to a hashtag and a movement called Black Lives Matter (#Blacklivesmatter).  

 Many cases and accident apart from George Floyd Case and George Zimmerman Case happened in the USA. Racism always existed in the US Police department. In past, several cases were unregistered or not recorded in the form of pictures and videos but in modern times, nothing can hide from the third eye called cameras. Everything got recorded by cameras. The movement in which thousands and millions of people are getting involved during a time when there is a pandemic named COVID-19 a communicable disease which spread by touching and there is no way to save ourselves except social distancing. Therefore, it shows that the disease of racism is more dangerous than COVID-19 pandemic. 

PATNA

@martin_photography

Patna (Pataliputra), the capital of Bihar state, is a historic city located at the confluence of three rivers, the Ganga, the Gandak, and the Sone. The Ganga flows all along its northern boundary. The area in the south is generally low-lying and as such is prone to floods from the rivers Punpun and Sone. The city has a mean elevation of 173 feet (53 m) above sea level and is situated at 28°37′ north latitude and 85°10′ east longitude. It has been a center of learning, religion, and art since time immemorial. Hinduism, Buddhism, Jainism, and Sikhism are deeply connected to this city. It is one of the longest and the narrowest among the largest cities of the country, with a population of over a million and a half spread over an area of about 30 square miles (77.7 sq. km).

@martin_photography

The ancient city of Pataliputra was a mere village—Pataligram—in the time of the Buddha in the sixth century b.c. However, Ajatasatru realized its great strategic value for the growing kingdom of Magadha, facing the rival Licchavis republic of Vaisali on the northern bank (other side) of the Ganga, and erected a military outpost there. The natural advantage of the site made it commercially important and also helped its growth. The Magadhan king Udai transferred his capital from Rajgriha to Pataliputra. It remained the imperial capital under the Nandas, the Mauryas, and the Guptas. It was a prosperous and populous city when Megasthenes, the Greek ambassador to the court of Chandragupta Maurya, visited it twice.

Pataliputra acquired the status of a capital city during the reign of Emperor Ashoka (ruled c. 268–231 b.c.). However, it later faced Indo-Greek invasion, and the city was sacked in a.d. 185. But its glory again revived under the Guptas. Fahsien, the Chinese pilgrim who studied there for three years during the reign of Chandragupta I in the early fifth century a.d., not only considered it a famous center of learning but also the most beautiful and largest city of the world. The city again suffered destruction, and when Hsieun Tsang visited the city in a.d. 637, it had become desolate and deserted.

@martin_photography

Pataliputra emerged from its political obscurity when Sher Shah, the great Pathan ruler, built a fort there in 1541, transferred the provincial capital from Bihar Sharif, and gave it the new name of Patna. It became an important commercial center during the seventeenth century. Mughal emperors further extended the city in 1704. Prince Azimusshan, the grandson of Aurangzeb, the new governor (subedar) of Bihar, renamed Patna as Azimabad. With the coming of the Europeans, the city had expanded beyond its fortified walls and became famous in Southeast Asia as a source of sugar and salt-peter. The importance of Patna was further enhanced when it was made the capital of the newly created province of Bihar in 1912. It also contributed significantly to India’s freedom struggle against British imperial rule. More recently, Jaya Prakash ( J. P) Narayan launched his “Total Revolution” against corruption from Patna in 1974.

@martin_christopher

CAN WE ERADICATE POVERTY?

India has one of the most substantial numbers of poor people in the world. According to a UN report, 1/3 of the world’s impoverished population resides in India. There are 400 million poor people in this country, and about a 180-200 million of them sleep with an empty stomach. According to a rapid survey on children, in 2013-14, 30% of children under five were underweight and malnourished. We see elections with poverty removal agenda but have we seen a considerable improvement?

The current government in India is implementing a platform for universal social scrutiny system where everyone will have a bank account. Many benefits will directly reach into the bank accounts of the poor like those of NREGA, pensions, gas and cylinder subsidies.  Many states have health insurance, so any benefit of it will reach the poor directly if they have a bank account. The initiatives of Jan Dhan Yojna and Aadhaar will also create jobs along with other programs and will help eradicate poverty. Through MUDRA (Micro Units Development & Refinance Agency), Small and Microenterprise business, people will get loans to start a business. These programs aim to create an ecosystem to create jobs and allocate primary level funds. Once this system covers lengths and breadths of our nation, then India may fight poverty effectively. Amazon, Flipkart, Snapdeal are using MUDRA to help their thousands of ‘bottom of the pyramid’ partners to start operations. It shows that today big businesses are also enabling small businesses to flourish.

According to the Academy of Pediatrics (India), one child dies every minute. The WHO tells that about 6% of children suffer from severe acute malnutrition. India has issues of primary health care, children without education and basic amenities, and not just job creation. Since we have to tackle these issues; therefore, spending on the social sector must increase as current spending isn’t enough or it doesn’t reach the end beneficiary.

Yes, poverty reduction is happening in absolute numbers. The government is operating various policies to relax agricultural norms. However, many of the things that we talk about simply don’t exist at the ground level. Poverty reduction has to address agriculture. Farmer suicides are high in Maharashtra, Telangana, Andhra Pradesh and some other states even though the states now have more autonomy for social fund allocation. Suicide is the endpoint of a long unfolding tragedy; for every one farmer suicide, 99 others reach the brink but do not muster enough mental state to do that. We have grown on infrastructures and other fields, but no significant growth has come in agriculture over the years. The price of a farmer’s product is not rising; the costs of agriculture and other expenses are rapidly increasing. They find themselves in a debt trap, and that is why they consider suicide an easy path. National insurance policy takes premium from farmers, and many farmers don’t know how to get insurance money when their crop fails. So, they are not in a position to avail benefit as they don’t have a required guide near them. We talk about food security, medical coverage, mid-day meals, education but not everybody is getting it. Our agrarian system is in crisis. Monsoon has become very erratic due to global climate change, and the small farmer’s state is becoming miserable.

Unfortunately, there is considerable fear in the minds of these people in India. However, what our government is doing is commendable. We need it to instil confidence and trust in the public. The people, in return, should not waste time worrying. Instead, they should work towards national progress. Once we have dealt with these entrenched issues, then we must think about economic development. Industry sector contributes more to GDP (Gross Domestic Product) of our country. There should be initiatives to transfer people from agriculture to manufacturing, services and other sectors of the economy. Agriculture has a significant number of people; it has improved, but the contribution to GDP from it is not much.

Yes, India can eradicate poverty. Initiatives that are implemented and are in the pipeline are necessary. However, given the condition of people at ground level, this will not happen anytime soon.

Lesser known facts about Greenery

Everyone is aware about how greenery contributes in the betterment of the environment by decreasing pollution. But it is not just limited to that.

When human body is surrounded with greenery, it improvises many functions.

  • Recovery Booster

Ever wondered why do we give flowers to a sick person admitted in the hospital?
It is because plants help us feel calm.
That is why most of the hospitals are surrounded with trees to increase the patient’s recovery.

  • Stress reducer
Places with a lot of plants and trees help reduce mental stress and increases your energy. If you ever feel sad or depressed head out and take a walk in the garden, maybe barefoot, and you’ll notice that your mood got a lot better than it was before. Also, it has no side effects.

  • Soothing to the eyes
Whenever you feel a sense of stress due to looking at a screen for a long time, look at the trees outside your window. The greenery is soothing to the eyes and helps to relax the eye muscle. It is also because the trees are at a distance from the viewer that helps to focus on the target.

  • Increase in lifespan
As the green spaces reduce problems like stress, depression and anxiety, which are often the reasons which lead to heart stroke or cardiac arrest.
Thereby increasing the lifespan of an individual and staying healthy.

  • Healthy sleep
When you go out for camping or to a village, a place surrounded by trees, you start to feel sleepy before midnight instead of staying up late. It is due to the effect of nature and unavailability of artificial lights that results in better sleep making you feel fresh when you wake up in the morning.

  • Increased focus on work
When we work in a place surrounded with greenery you will observe that your focus on your work increases. It is because our involuntary attention gets engaged in seeing, hearing and smelling without utilising huge brain power. Hence, the voluntary attention is focused on the work without much effort.
  • Forest Bathing
There is a Japanese therepy called Forest Bathing where people can jog, meditate, etc., in a forest.
As forests are filled with trees all our five senses are relaxed. The sound of the birds and the leaves of the trees rustling against each other, the fragrance of the forest, the greenery that soothes the eyesight and the warmness of the sunlight peaking through the branched and falling in our skin. Breathing in the clean and fresh air along with the forest fragrance is called aromatherapy of phytoncides. 
All of these things together activate the sixth sense that is the state of mind. You will feel happy, calm and relaxed. Along with all these things you can also do activities like yoga, jogging, meditation, breathing exercises, plant observation, etc.

Forest bathing can be done anywhere, the only requirement is trees.

Hence, greenery not only cleanses the environment but it also cleanses your body to some extent.

5 TYPES OF PEOPLE IN LOCKDOWN

1) The Nonchalant Sleepyheads

They have no clue about what day or month is it. However they still remember that it is 2020 and they don’t fail to criticize the year for all the bad happenings. They keep  swinging between Netflix, Hotstar and Prime and rest for as long as their mothers don’t lose temper. They are happy that they get to sleep at any time, they’re having good food to eat and don’t have to do any kind of work besides binge watching and they are completely carefree with the current situation.

2)  The Ones In Heebie-Jeebies

They have kept themselves confined to a much stricter set of rules involving the coronavirus prevention. They are  always extra careful in washing their hands fifty times each day, rubbing even the nutrients away by over soaking the vegetables brought from a local vendor. They’d go on to  the lengths of scrubbing the air around them mercilessly, in the event that they, oh if by mistake, inhale the virus. Suspicion & Doubt is their new closest companion.

3) The Productivity Masters

Once the lockdown would be over, I bet they would come out with well defined six-pack abs or a flat belly (if they are she). And not to forget to mention, they even managed to gain expertise in baking different types of cake, donuts, cookies, pastries and the list goes on.
They are done with reading at least 15-20 books already and would have even finished stitching a mask by the time you will finish reading this article.

4) The back-to-normal Anticipators

Nobody craves for normalcy as much as they do for they just can’t wait for the day this Corona thing disappears and life gets back to as it was before. Because their mind  refuses to function only and they are profoundly scared of being able to make it in the Corona world post listening to daily dose of news, further panicking themselves. Okay, the problem doesn’t end right there, they even have to prevent the mask from sliding off their sweat-soaked nose.

5) The every-cloud-has-a-silver-lining Crowd
They are the ones who have vowed to stay optimistic under any circumstances. They have accepted the fact and are preaching people, through their posts on social media, regarding how the nature is cleansing itself and other xyz methods to learn to coexist with nature. They believe the glass is always half full and are sanguine about the situation being better again, but at the right time. These people don’t want to act as obstacles in the nature’s processes of regeneration and restoration. They are going to wait patiently till the time everything is sorted.

Hey guys! Hope you liked this slightly satirical article written with no offence to anybody. And what do you think  which category best suits you? Do let me know in the comment section below. If you ask me, I think I am a mix of all of them excluding the 2nd one.😛