Human Resource Management

Human Resource Management | What is HRM? – mc.ai

Human Resource Management
Human Resource Management (HRM or HR) is the vital way to deal with the successful administration of individuals in an organization or association to such an extent that they help their business increase an upper hand. It is intended to boost worker execution in administration of a business’ key objectives.need citation to check Human asset the executives is fundamentally worried about the administration of individuals inside associations, concentrating on arrangements and frameworks. HR divisions are answerable for supervising representative advantages plan, worker enlistment, preparing and improvement, execution evaluation, and prize administration, for example, overseeing pay and advantage frameworks. HR additionally worries about authoritative change and mechanical relations, or the offsetting of hierarchical practices with prerequisites emerging from aggregate dealing and legislative laws.

The Human Resources field started to come to fruition in eighteenth-century Europe. It was based on a straightforward thought by Robert Owen (1771-1858) and Charles Babbage (1791-1871) during the mechanical revolution. These men inferred that individuals were pivotal to the accomplishment of an association. They communicated the idea that the prosperity of representatives prompted flawless work; without sound specialists, the association would not survive. Modern HR practices, including tools like ATS software, build upon these foundational ideas by streamlining recruitment and enhancing employee well-being to ensure organizational success.

The general reason for (HR) is to guarantee that the association can make progress through individuals. HR experts deal with the human capital of an association and spotlight on executing arrangements and procedures. They can work in discovering, enrolling, preparing, and creating representatives, just as keeping up worker relations or advantages. Preparing and improvement experts guarantee that workers are prepared and have constant turn of events. Representative relations manages the worries of workers when arrangements are broken, for example, cases including badgering or separation. Overseeing worker benefits incorporates creating pay structures, parental leave projects, limits, and different advantages for representatives. On the opposite side of the field are HR generalists or colleagues.
HR is a result of the human relations development of the mid twentieth Century, when analysts started archiving methods of making business esteem through the key administration of the workforce.[citation needed] It was at first overwhelmed by value-based work, for example, finance and advantages organization, however because of globalization, organization solidification, mechanical advances, and further exploration, HR starting at 2015 spotlights on vital activities like mergers and acquisitions, ability the executives, progression arranging, modern and work relations, and decent variety and consideration. In the current worldwide workplace, most organizations center around bringing down worker turnover and on holding the ability and information held by their workforce.[citation needed] New recruiting involves a significant expense as well as expands the danger of another representative not having the option to enough supplant the situation of the past representative. HR offices endeavor to offer advantages that will interest laborers, consequently decreasing the danger of losing representative duty and mental possession

Precursor hypothetical turns of events

The Human Resources field started to come to fruition in eighteenth century Europe. It based on a straightforward thought by Robert Owen (1771-1858) and Charles Babbage (1791-1871) during the mechanical transformation. These men inferred that individuals were pivotal to the accomplishment of an association. They communicated the idea that the prosperity of representatives prompted flawless work; without sound specialists, the association would not survive.need citation to check

HR developed as a particular field in the mid twentieth century, affected by Frederick Winslow Taylor (1856–1915). Taylor investigated what he named “logical administration” (some of the time alluded to as “Taylorism”), endeavoring to improve monetary effectiveness in assembling employments. He in the long run concentrated on one of the chief contributions to the assembling procedure—work—starting inquiry[by whom?] into workforce profitability.

In the interim, in England, C S Myers, propelled by surprising issues among warriors which had frightened officers and government officials in the First World War of 1914-1918, helped to establish the National Institute of Industrial Psychology (NIIP) in 1921.[8] In doing as such, he set seeds for the human relations development. This development, on the two sides of the Atlantic, based on the examination of Elton Mayo (1880-1949) and others to record through the Hawthorne contemplates (1924–1932) and different investigations how upgrades, inconsequential to money related pay and working conditions, could yield increasingly beneficial workers.[9] Work by Abraham Maslow (1908–1970), Kurt Lewin (1890–1947), Max Weber (1864–1920), Frederick Herzberg (1923–2000), and David McClelland (1917–1998), framing the reason for concentrates in modern and authoritative brain science, hierarchical conduct and hierarchical hypothesis, was interpreted[by whom?] so as to encourage claims[when?] of authenticity for an applied order.

Human Resource Management – XO Logistics

Birth and advancement of the control

When enough hypothetical proof existed to put forth a business defense for key workforce the board, changes in the business scene (à la Andrew Carnegie, John Rockefeller) and in open approach (à la Sidney and Beatrice Webb, Franklin D. Roosevelt and the New Deal) had changed the business worker relationship, and the order got formalized as “mechanical and work relations”. In 1913 one of the most seasoned known proficient HR affiliations—the Chartered Institute of Personnel and Development (CIPD)— began in England as the Welfare Workers’ Association; it changed its name 10 years after the fact to the Institute of Industrial Welfare Workers, and again the following decade to Institute of Labor Management before settling upon its ebb and flow name in 2000.Likewise in the United States, the world’s first organization of advanced education devoted to work environment considers—the School of Industrial and Labor Relations—framed at Cornell University in 1945. In 1948 what might later turn into the biggest expert HR affiliation—the Society for Human Resource Management (SHRM)— shaped as the American Society for Personnel Administration (ASPA).

In the Soviet Union, in the mean time, Stalin’s utilization of support practiced through the “HR Department” proportionate in the Bolshevik Party, its Orgburo, showed the adequacy and impact of human-asset strategies and practices,and Stalin himself recognized the significance of the human asset, for example, in his mass arrangement of it in the Gulag framework.

During the last 50% of the twentieth century, organization enrollment declined fundamentally, while workforce the executives kept on extending its impact inside organizations.[citation needed] In the US, the expression “modern and work relations” came into utilization to allude explicitly to issues concerning aggregate portrayal, and many[quantify] organizations started alluding to the proto-HR calling as “faculty administration”.

In the late twentieth century, propels in transportation and interchanges incredibly encouraged workforce versatility and joint effort. Organizations started seeing workers as resources. “HR the executives” consequently,[citation needed] turned into the predominant term for the capacity—the ASPA in any event, changing its name to the Society for Human Resource Management (SHRM) in 1998.

“Human capital administration” HCM is once in a while used[by whom?] interchangeably with “HR”, albeit “human capital” regularly alludes to an increasingly thin perspective on HR; i.e., the information the people epitomize and can add to an association. In like manner, different terms in some cases used to depict the field incorporate “authoritative administration”, “labor the executives”, “ability the board”, “staff the executives”, and essentially “individuals the executives”

“Dynamics Of Population In India”

Look around everywhere you will encounter a large number of masses in the malls, in public meetings, football matches, transportation, tourist places, or nowadays enlocked under the lockdown, every day we are adding over 220000 people to this planet approximately 150 people every minute that equals over 80 million more people every year. The population is growing at a breathtaking pace globally in this scenario India’s population is a significant contributor estimate about 1.3 billion changes yearly with a rate of 0.99% where world population clocks for 7.8 billion and accounts for second-largest in the world.

Population Size: According to the 2011 census India has 1.24 billion population and accounts for 2nd most populated country it contributes 17 percent to the global population a significant percentage contribution and alarming. and this huge number of population covers about 2.4 percent world area. During the period from 1901 to 1951, the rate of growth of the population is 1.33 percent per Annum. But after the Britishers when they leave India population of Independent India grew at a rate of 2.2 percent from 1961 to 1981. but the growth rate of population in India over a Century caused by the Annual Birth Rate and Death Rate of Migration. Over the period India Had witness different trends of the growing population.

Phase 1 : Period from (1901 to 1921 )

During this period the growth rate was very slow, because of the poor health services and poor medical facilities and illiteracy were the factors that contributed to the slower growth rate of the population. Illiteracy and Poor medical Facilities caused a high birth rate and death rate. even from 1911 to 1921 the growth rate was negative due to an influenza epidemic.

Phase 2 : (1921 to 1951)

During this phase India witness a steady growth rate of population. Medical facilities, health facilities and sanitization improves which contributes to steady growth rate of population. Transportation, communication systems were improved which provide connectivity to the various facilities which provides steady growth rate to population.

Phase 3: (1951 to 1981 )

This period had significant surge in population growth rate, this phase is known as phase of ‘population explosion’. Annual growth rate accounts for 2.2 percent. Due to high medical care and various other facilities this phase witness rapid fall in mortality rate but high fertility rate.

Phase 4 : ( Post 1981 till present )

This phase also witness the high growth rate, mean age was increased this period witness high growth with definite signs of slowing down. According to 1st march 2001, stood at 1027015247 comprising of 531277078 males and 495738169 females. and religious census of 2001 accounts 81 % Hindus and 13.5 % Muslims.

Composition : The distribution within a group of people of specific individual attributes such as sex , age , Marital status, etc. is known as composition of Population.

On the basis of religion : All religions accounts for 100% estimated 121 crores in which Hindu accounts for 79.80 % about 96.62 crores, Muslims accounts for 14.23 % which is about 17.22 crores and others which accounts 6% about 7 crores.

Rural-Urban Composition : Rural and urban distribution accounts for 68.84 % and 31.16% respectively. Level of Urbanization increased from 27.81% in 2001 census to 31.16% in 2011 census. The proportion of rural population decreased from 72.19 % to 68.84 %.

Gender Wise : Sex composition accounts for fewer females in comparison to males. According to 2011 census sex ratio of India is 108.176, i.e., 108.176 males per 100 females in 2020.it means that India has 924 females per 1000 males. India accounts for 48.04 % female population compare to 51.96% male Population.

COnVERTING WASTE INTO PLASTIC TILES

Plastic consist of around 20% of the total municipal solid waste in our country, this is because of increased plastic  consumption these days. The plastic  solid waste  being non-biodegradable have posed serious issues. Also, the  by products generated due to combustion of coal produces fly ash, which poses a major threat to the land and air resources.

 Back in the year 2018, Shayna Ecounified India , a group of young entrepreneurs  had come together for the purpose of  waste management. They received much appreciation for their  innovative idea,  who made it possible to  convert space consuming garbage waste into something architecturally attractive ,by  producing cost-effective plastic tiles. They  came with a feasible solution of “Clean and Green” to deal with the stacking mountains of rubbish, by promoting Recycle and Reuse .Being the first ones to receive permission from CSIR-NPL , they’ve come up with a technology to recycle plastic waste. Plastic bags and plastic bottle  are some of the most common litter forms. Many companies have recently started even the recycling of plastic bags ,since earlier softer plastic material were not used. These plastic waste accounts for nearly 70% of the air pollution, and 50% of the water pollution.

The Process

The process is a six step long process. It starts with the NGOs and the rag pickers collecting  the  waste and moving it to the power plants. There the waste is cleaned and sorted according to various types and colours, followed by shredding into small parts. Special equipment is used to separate   the plastic resin by various types, used for melting and moulding to new shapes. The  waste  is then compressed , making the plastic pellet ready to be mixed with fillers. The mixture then becomes  ready into anti-microbial, durable   tiles. Such tiles are expensive and requires expensive equipment.

The best part about such tiles are that they ‘re  made up of fly ash, sand.  These tiles are anti-microbial , has a heat capacity of 140 degree Celsius, and a loading capacity of 20 tonnes. Such tiles  are available in different colours, and can be recycled every 5 years.

In Bangalore, an NGO had began production of plastic tiles named, “Re-named tiles” . These tiles are  fire resistant- and has a heat resistant capacity of up to  150  degree Celsius. It can carry loads up to 35 tonnes. It is  non-porous, durable  and  immune to any type of chemical, which makes it’s life longer. On a average, around 3-4 tonnes of plastic garbage is broken down to produce 10000 tiles per day. This garbage waste may include items  like milk bottles, disposable containers from restaurants , shampoo bottles, etc.  The plastic tiles are priced around Rs.70-90 per square feet. Even after all this initiatives ,still  people are unaware of the urgent need to prevent  our environment from deteriorating further .People  even now prefer expensive Italian tiles over these eco-friendly affordable plastic tiles available in various colours. So, as individuals it is our duty  towards  our Mother Earth to not just dump waste , but instead approach such organizations  and do our little bit towards saving the environment

Medicines can cure diseases but only doctors can cure patients.

One of the most noble and respected profession on this Earth is of being a ‘Doctor’.A doctor is the only person who are given the stature next to God.A doctor dedicates his life to the service of the patients they provides relives to the service of man-kind.He cures the patients from disease and illness so that they could live a better and healthier life.In addition they are equipped with comprehensive knowledge and devices that enables them to diagnose and treat their patient with correct procedures.On 1st July every year in order to pay tribute to the doctors all around the World “International Doctors Day” is celebrated.A doctors life is very hard often they have to visit the patient at off hours foregoing his rest, sleep and even food.Even in this pandemic situation of “Castorphic Corona Outbreak” the doctors are working day and night so that they could stop the prevent of epidemic.Every now and then dangerous disease grab the humanity it’s the Doctor who finds the cure.It is because of Doctor a damaged organ can be transplanted in today’s medically advanced World.A doctor always treats his patient with smile and cheer they motivate and encourage sick person they act as a ray of hope in patients life.A Doctor pledges his life in alleviating the suffering of the patients.

PRAGUE

Location

Prague is the capital and largest city in the Czech Republic, the 13th largest city in the European Union and the historical capital of Bohemia. Situated on the Vltava River, Prague is home to about 1.3 million people, while its metropolitan area is estimated to have a population of 2.7 million. The city has a temperate oceanic climate, with relatively warm summers and chilly winters.

History

Prague is a political, cultural and economic centre of central Europe complete with a rich history. Founded during the Romanesque and flourishing by the Gothic, Renaissance and Baroque eras, Prague was the capital of the Kingdom of Bohemia and the main residence of several Holy Roman Emperors, most notably of Charles IV. It was an important city to the Habsburg Monarchy and its Austro-Hungarian Empire. The city played major roles in the Bohemian and Protestant Reformation, the Thirty Years’ War and in 20th-century history as the capital of Czechoslovakia between the World Wars and the post-war Communist era.

Prague is home to a number of well-known cultural attractions, many of which survived the violence and destruction of 20th-century Europe. Main attractions include Prague Castle, Charles Bridge, Old Town Square with the Prague astronomical clock, the Jewish Quarter, Petrin hill and Vysehrad. Since 1992, the extensive historic centre of Prague has been included in the UNESCO list of World Heritage Sites.

The city has more than ten major museums, along with numerous theatres, galleries, cinemas and other historical exhibits. An extensive modern public transportation system connects the city. It is home to a wide range of public and private schools, including Charles University in Prague, the oldest university in Central Europe.

How to go

By air: It is quite easy to travel to Prague by flight, thanks to the international airport in the city. The Vaclav Havel Airport in Prague is one of the busiest airports among the ones in the newer European Union countries. A hub for Czech Airlines, the airport is well-connected to many cities around the globe, especially other European countries, like Athens, Dublin, Moscow, Paris, Rome, London, Brussels, etc. Some of the main carriers flying these routes are Lufthansa, Czech Airlines, Emirates, Easy Jet, China Eastern Airlines etc. Travellers from the East will find it difficult to find direct flights to this exotic city. But a lot of connecting flights are easily available from many eastern countries.

By bus: Prague is easily accessible by bus from many other neighbouring European cities. Buses from international cities stop at Prague Central Florenc Bus Station. There are buses connecting various cities with Prague like London, Paris, Brussels, Vienna, Zurich, Budapest etc. The main service providers on these routes are Flixbus, Eurolines, RegioJet, Blueline-bus, National Express (London) etc. Prague is also well-connected with many national cities like Brno, Ostrava, Plzen, Liberec etc. Public transportation is the most frequently used means to reach this beautiful city.

By train: There are a number of trains connecting Prague with other cities in the European Union. Cities like London, Zurich, Vienna, Budapest, Paris, Munich, Frankfurt etc. have regular train services to Prague. With assured comfortable commute and less travel time, a lot of European tourists tend to opt for a rail journey to reach Prague. Most of these trains are run by the German railway company Deutsche Bahn.

Tourist places

Prague Castle: Located in Prague’s Hradcany neighborhood, Prague Castle once the home of Bohemia’s kings, is today the official residence of the Czech Republic’s President and one of the city’s most visited tourist attractions. Originally built as a walled fortress around AD 870, the castle has changed dramatically over the years and contains examples of most of the leading architectural styles of the last millennium. Within the castle walls are a number of Prague’s most popular tourist sites, including St. Vitus Cathedral, St. George’s Basilica, the Powder Tower, the Old Royal Palace, and the Golden Lane.

The largest castle complex in the world, this vast fortress requires considerable time to tour, but it’s time well spent (particularly rewarding are the excellent views over the Vltava River with the old town and its many beautiful spires in the background). Highlights include the Old Royal Palace’s main hall, the Vladislav Hall, so large it could be used for jousting tournaments, and staircases wide enough to allow mounted knights to use them. Be sure to also spend time in the Royal Garden, dating back to 1534 and home to a number of superb old buildings, including the Ball Game Pavilion, the Royal Summer House with its Singing Fountain, and the Lion’s Court.

The best way to fully explore the castle is on a Prague Castle Walking Tour. One of the top things to do at night in Prague is to find a good spot from which to enjoy the castle illuminations that light this magnificent structure in a range of hues. In fact, basing yourself in a hotel in the vicinity of Prague Castle is a good idea, so you can experience the city highlights by day and night.

Charles Bridge: One of the most recognizable old bridges in Europe, magnificent Charles Bridge boasts 32 unique points of interest along its 621-meter span. Built in 1357, the bridge has long been the subject of a great deal of superstition, including the builders having laid the initial bridge stone on the 9th of July at exactly 5:31am, a precise set of numbers (135797531) believed to give the structure additional strength. For added good measure, it was constructed in perfect alignment with the tomb of St. Vitus and the setting sun on the equinox.

The bridge is particularly famous for its many fine old statues. Among the most important are those of Holy Roman Emperor Charles IV and John of Nepomuk, the country’s most revered saint, unveiled in 1683 (a more recent superstition involves rubbing the plaque at the base of the statue for the granting of a wish). Other highlights include spectacular views over the River Vltava and the structure’s superb Gothic gates. Viewing Charles Bridge at night is also highly recommended.

Wenceslas Square: A highlight of Prague’s New Town district—an area that grew out of the city’s need to expand as it prospered—is the wonderful Wenceslas Square, home to the National Museum and numerous other architectural treasures. Named after the patron saint of Bohemia, whose statue can be seen here, Wenceslas Square was created in the 14th century during the reign of Charles IV as a horse market and has since become one of the city’s most important public spaces, still used for demonstrations and celebrations alike.

A visit today is a fun experience and undoubtedly one of the top free things to do in Prague, and will introduce visitors to some of the city’s best dining and restaurant experiences, as well as great shopping. If you are visiting Prague in December, it’s also the site of the city’s largest Christmas Market.

National Museum: Fresh from a seven-year-long renovation, the National Museum in Prague is spread across a number of locations and houses numerous important collections representing a variety of fields, with literally millions of items covering mineralogy, zoology, anthropology, and archaeology, as well as the arts and music. The entomology collection alone numbers more than five million specimens. The oldest museum in the Czech Republic, it was established in the early 1800s before moving to its current location in 1891.

A particularly enjoyable highlight is the archaeology exhibit with its extensive collection of 1st-and 2nd-century Roman artifacts, along with numerous Bronze and Early Iron age finds. Another museum to include on your must-visit list is the excellent National Technical Museum, which documents the many technological advances the country has contributed to, including displays of machinery and equipment built here over the years, from automobiles to aircraft.

National Gallery: Spread across some of the city’s most important architectural landmarks, the National Gallery in Prague is home to some of Europe’s most important art collections. The bulk of the collection is housed in the Veletrzni Palace a relatively modern structure built in 1925 that holds the 19th- to 21st-century works. While there’s a strong emphasis on Czech artists, foreign artists such as Monet and Picasso are included, as are other art forms such as photography, fashion, applied arts, and sculpture.

Other notable works are held in the Kinsky Palace, home to Asian art, art from the ancient world, and the gallery’s Baroque collections, and at the Convent of St. Agnes of Bohemia, where you’ll find European art from the Middle Ages.

Finally, the splendid 17th-century Sternberg Palace houses some of the gallery’s most famous pieces, focusing on European art from the Classical era to the end of the Baroque period and including important ancient Greek and Roman pieces; 14th- to 16th-century Italian masterpieces; and 16th- to 18th-century works by artists such as El Greco, Goya, Rubens, van Dyck, Rembrandt, and van Goyen.

Front line warriors: Doctors

National Doctor’s Day – 1st July

“Medicines cure diseases, but only doctors can cure patients” – Carl Jung

India celebrates National Doctor’s Day every year, on this day doctors across the country are honoured for their relentless service. This day is like a tribute to all medical and healthcare professionals who have attended to patients and did their bit for the society irrespective of all odds. This day is to express gratitude towards the importance of doctors in our lives and the role they play in the welfare of this humankind.
In India, National Doctors Day is organised by the Indian Medical Association (IMA).

The Doctor’s Day theme this year’s stands, “Lessen the mortality of COVID 19”. It includes awareness about asymptomatic hypoxia and early aggressive therapy.

July 1 marks the birth, as well as the death anniversary of one of the most renowned physicians in India, Dr. Bidhan Chandra Roy. He was also the second chief minister of West Bengal. He received the country’s highest civilian award, Bharat Ratna , on February 4, 1961, and therefore the day is celebrated to honour the personality. Dr Roy was honoured with the country’s highest civilian award, Bharat Ratna, on February 4, 1961. In 1991, India started celebrating the National Doctor’s Day in honour of Dr Roy as a great physician.

While this year, due to the coronavirus COVID-19 outbreak, it has been particularly hard on medical professionals. The hard work and dedication of the doctors since the start of the pandemic has been praise worthy. Due to the widespread of coronavirus, National Doctor’s Day celebration will not include face to face meetings and celebrations. State-level webinars and virtual meetings by video conferencing will be conducted to acknowledge the efforts of each doctor and medical practitioners.
Every member of IMA and the local branch take a lead in the local area and bring about a change in the current situation (Covid-19 pandemic), said the IMA.

Prime Minister Narendra Modi took to twitter and posted a video to thank the Covid warriors who have been taking care of each one of us and serving the country without thinking about their lives.

For several years National Doctor’s Day is celebrated by the Government and non-government healthcare organisations to get familiar with the doctor’s contributions. Healthcare organisations staff organises several events and activities on this day. For grand celebration on Doctor’s Day Rotary Club of the North Calcutta and North East Calcutta Social & Welfare Organization” organises big events annually.
Free medical check-up camps are organised at various health care centers and public places by the health care organisations to promote quality medical services free of cost among the public. Rotational medical services by the doctors are also promoted. Various discussion programs are organised across the country to make people aware of health check-up, prevention, diagnosis, proper treatment of the disease, etc.
General screening test camps are also organised to assess the health status, health counseling, health nutrition talks and chronic disease awareness among poor people and senior citizens.
The contribution of doctors needs to be recognised this year more than ever as they combat the coronavirus pandemic from the frontlines as Frontline Warriors .Therefore honour front line warriors and support medical workers to fight with the virus.

“People Pay the Doctor for His Trouble; for His Kindness, They Still Remain in His Debt” -Seneca.

Loneliness and its consequences by Debalina Mukherjee.


When the whole world is locked within their rooms due to this covid 19 pandemic many of us are feeling lonely, sad and depressed.So I would like to tell each individual who is reading this that you are not alone. We are all together in this. We are not alone.Lets fight our fears and be happy. Talk to your inner self.. Believe that you are capable of fighting and we shall overcome this situation very soon..
Loneliness is something that we all suffer in today’s world. There is no age boundary regarding this actually.Usually students shift to hostels or different state and countries for higher studies or job. There in the new environment they take time to adjust and reciprocate. Loneliness is the common thing thing that grasps them. They feel loneny, out of their comfort sone and miss their near ones terribly. Depression is another dangerous disease that attacts them in most cases. Despite of having friends they suffer from anxiety and depression. People develop different addictions like consuming drugs and alcohol which have adverse effect on their health and career.
Again in case of aged people whose children live far away from then also suffer from loneliness. What our near ones actually want from us is love and our gime. Sadly in today’s competitive word people hardly have time for anything.All are running in a rat race in order to survive. Aged people need more care love and affection.when they faail to get it they become lonely sad and depressed. It affects their mental and physical health to a great extend.
When such things are going on all over the world we all must talk to ourselves as I have already mentioned.It will give satisfaction.It will help us to fight better. Doing meditation and yoga helps in this context.One can easily get bact to old hobbies like reading,writing, painting or browsing old photo albums. But one should never neglect such problems like depression, anxiety. Feeling lonely can create many problems ehich have bad consequences. It is said thatam empty and sad mind is a devil’s den. Do talking to exprets regarding this can really help. Fell free to consult a psychiatrist in such case.
Loneliness the Demon.
One fears loneliness and so do I,
One faces loneliness and so do I,
Amongst the thousands one tends to loose the very identity and so do I,
Its like the demon who grabs the arms in dark,
It engulfs the ability to think, to desire,to prosper
It conquers the power to imagine ,to proceed and to succeed,
When one night it penitrated me to the fullest,
I tried to resist but all in vain
I waited for the atmosphere to change;
But it changed for the worst
And all of a sudden a voice interrupted and resumed my consciousness,
And now as i behold i find my reflection,
Subconsciously i realize the very fact that
Am not alone,.
for i am encompassed by my own self that resides deep inside me that saved me that night..
Everyone has an inner self just as i possess
Grant her your friendship just as i do
And u will notice loneliness closes its doors for you…

US SUPPORTS INDIA’S BANNING OF CHINESE APPS

India’s ban on 59 Chinese applications, including the famous TikTok, has been widely noted in the US, including by some influential lawmakers, who have urged the US government to follow suit as the short video-sharing app is believed to pose a major security risk to the region.

India blocked 59 Chinese-linked apps Monday, including TikTok and UC Browser, saying they were harmful to the country’s sovereignty, dignity and security.

The prohibition, which comes against the context of India’s current stand-off with Chinese troops along the Line of Actual Control in Ladakh, is also relevant to WeChat and Bigo Live.

“India bans TikTok and dozens of other Chinese apps in the wake of the deadly clash,” powerful Republican Senator John Cornyn said in a tweet as he tagged a news report in The Washington Post.

Republican Congressman Rick Crawford tweeted that “TikTok must go and it should have been gone yesterday.”

Last week, US National Security Advisor, Robert O’Brien had alleged that the Chinese Government is using TikTok for its own purposes.

“On TikTok, a Chinese-owned social media platform with over 40 million American users, probably a lot of your kids, and younger colleagues, accounts criticising the CCP (Chinese Communist Party) and Beijing’s policies are routinely removed or deleted,” O’Brien said in his public remarks.

At least two proposals in the U.S. Senate are pending to prohibit federal government employees from using TikTok on their mobile phones, suggesting such a sentiment could build steam in the U.S. following the move by India.

“Would that be the same Chinese TikTok that was used to tank attendance at the Tulsa Rally?” tweeted Peter Navarro, Assistant to the US President for Trade and Manufacturing Policy, as he tagged a news report from The New York Times on India’s decision to ban these Chinese social media apps.

Fox News anchor Laura Ingraham urged the US to do the same. “LEADING THE WAY, WHERE’S THE U.S.? India bans dozens of Chinese apps including TikTok” she said in a tweet.

Author Gordon Chang said that India just banned 59 Chinese apps, including TikTok. “Why can’t the US do the same?” he asked.

According to Forbes, now with developers launching the latest clipboard alert in the beta edition of iOS 14, TikTok seems to have been caught abusing the clipboard in a rather remarkable manner.

“So it seems that TikTok didn’t stop this invasive practice back in April as promised after all,” it said.

An amendment added to the “Moving Forward Act” being considered this week in the US House of Representatives forbids Transportation Security Administration (TSA) officers using the TikTok in smartphone device.

In April, Republican Senator Joshua David Hawley, passed a bill banning federal workers from accessing the TikTok social network camera platform on government-issued computers.

“This is a necessary step to protect the security of the US,” he said. A similar legislation has been introduced in the House of Representatives by Congressman Ken Buck.

“It (TikTok) is owned by a Chinese company that includes Chinese Community Party members in leadership and it is required under Chinese law to share user data with Beijing,” said Senator Hawley, Chairman of the Senate Judiciary Subcommittee on Crime and Terrorism, during a recent Congressional hearing.

“TikTok has admitted that it has sent user data to China. To put it bluntly, this is a major security risk for the American people,” Hawley said.

Source:https://www.livemint.com/companies/news/support-in-us-for-india-banning-tiktok-and-other-chinese-apps-11593585422772.html

“Footprint On Your Heart”

Someone will walk into your life,

Leave a footprint on your heart,

Turn it into a mudroom cluttered

With encrusted boots, children’s mittens,

Scratchy scarves –

When you linger to unwrap

Or ready yourself for rough exits

Into howling gales or onto

Frozen car seats, expulsions

Into the great outdoors where touch

Is muffled, noses glisten,

And breaths stab,

So that when you meet someone

Who is leaving your life

You will be able to wave stiff

Icy mitts and look forward

To an evening in spring

When you can fold winter away

Until your next encounter with

A chill so numbing you strew

The heart’s antechamber

With layers of rural garble.

Gary Lenhart

A brief analysis on digital marketing in today’s world by Debalina Mukherjee.


Digital marketing is a kind of marketing in which people use online and digital platforms to sell and promote their products and services. It is becoming an integral part part of today’s life. Over 8 billion people use internet on a daily basis,which means they are on social media platforms like Instagram,Twitter and Facebook.People search and prefer to buy goods on digital platforms because of easy accessibility without worring about safe transactions and home delivery options.
For small businesses man it is a very good option since one can closely monitor the profits and losses and can expect impressive return on their investment. Earlier people used to post adds on house walls or distribute leaflets or give roadside hoardings to promote their products in locality since it was the easiest way to get customers but now in the modern world one can easily do it online.
Digital marketing opens the window to a wide range of customers. Additionally the method reduces the cost of traditional advertising to a great extend. In digital marketing the businessman can easily solve the cutomer problems through mail or online live chats. Thus Communication becomes smooth and faster.Moreover it allows better visibility and tranperancy. A small businessman can easily make its presence felt in different platforms. The digital marketing platform allows the customer to rate it according to the service received and good reviews help to get more customers within a short period of time. It also provides scope for earning higher revenues. In business, different tactics are being used but which one gives more profit is difficult to locate. In digital marketing this is easy because it shows the success of each and every tactic.Everyone in today’s world is on social media platforms so a digital marketer can easily post an advertisement in these platforms and attract the target audience
. Moreover in this competitive world if one has to secure his/her place then, the more the business gets exposure the chances of being successful increasesHence digital marketing is absolutely a prefect platform to do so. Digital marketing has got a bright future it seems. Working in digital marketing is like working on marketing only. Canada,India ,UAE and America are some of the countries in which digital marketing is spreading its arms rapidly. It has numerous prospects and young talents are becoming successful through this as well. Now the very question that comes to one’s mind is that is it difficult to learn digital marketing? Rhe answer is, it completely depends on your efforts. If you are punctual, alert and ready to accept challenges then it would not be difficult in any way. Two things that are most important in this are active mind and patience. If you loose your confidence and fail to adopt different things and have mood wrings then digital marketing is not your cup of tea. So think twice before diving in to it. But if you are confident enough and have the potential then digital marketing will open greater prospects for you.