“Good things will happen when you listen to the consumer” this is a quote which attracted me when I was reading an article related to marketing research. The sentence is very small and the meaning is quite simple until you try to decode the real meaning behind this plain sentence. If someone will ask me to define Marketing, I will simply conclude,”Marketing is the process of identifying and understanding your customer, and building relationship with them“. This is what the above mentioned quote states, that your business will bloom, your organization will make profit and your customers will be happy, only if you will try to identify and tackle the needs of consumer/customer.Marketing isn’t simply a part of business, it is the business. It is rightly said that customer is the king, it the customer who make the business. So if you want your business to grow positively,you must listen to the customer. Marketing is all about doing business as per the consumers’ needs.The organization needs to be flexible if it wants to succeed in the market . The need, demand, taste and preferences of the consumer keeps on changing and the organization must work with it.

In the current scenario, where there are hundreds of options available for a product or service, why will the consumer chose you over others?This will happen only if he/she is your loyal and satisfied customer and how did he/she become loyal? It is because their needs and preferences were taken into consideration by the company.If you wish to survive in this competitive world, you must do marketing to a large extent and should try to increase the head count of your product. Some of the few reasons about why marketing is so important are discussed below:

Helps in sales : Well it is quite simple, marketing help us sell our products and services. The main objective of any business is to earn profit and marketing help you to achieve that goal.There is no doubt that your product is the best, but if people don’t even know about your offerings then how will you generate sales?

Helps in growth of business: While your current customers should always be your main priority but marketing will help you add more people as customers in your business.Small social media posts and marketing campaigns can not only engage your existing customers but will also help you spread your business to new potential customers.

Marketing helps in informing: Marketing increases customers’ knowledge about your product. Sure you know the Ins and Outs of your product but do your consumers? In this situations marketing helps to make customers familiar with you products.

Marketing helps in building reputation: Reputation is a deciding factor that whether your customers will reach out to you or not.Strong and professional marketing indicates that you are a reputable business.It can help you establish credibility, build trust and engender goodwill towards your company.

The planning community has amassed a large body of publicly available problems in a standardized input language and planners that accept the language. We seized this remarkable opportunity to collect data about how some of these planners perform on the benchmark problems. We analyzed the resulting data to learn about the state of the art in Classical planning.

Our analyses are retrospective, prescriptive and prospective. The first analyses are retrospective and prescriptive in that they characterize the problems and planners in terms of difficulty, diversity and trends over time. We statistically confirm that problem sets have become more difficult and that new planners are generally more capable. A visualization of planner success on domains shows how the domains distinguish performance. 

The second analyses automatically learn models of success and time for each planner. The models are constructed from easily extracted features of problems and domains and use off-the-shelf Machine Learning techniques. We find the models of success to be extremely accurate, but the models of time to be less so. They too are both retrospective and prescriptive in demonstrating the predictability of current planner performance.

In a third analysis, we apply the data to an existing explanatory model linking the relationship between the search space and planner performance. Our study validates previous results linking search topology with planner performance on a wider set of planners than the original study.

Finally, we fill in some gaps in observed performance of the benchmark problems by constructing new problems; these problems do turn out to be more challenging. This study of existing and new problems and planners is prescriptive and prospective in that the results should help guide researchers in comparatively evaluating their planners and suggest need for additional effort.

These analyses highlight the importance of problems in driving research in planning. We show how much can be accomplished with the available resources and point out how much more can be done by broadening the problems available and by learning from what has already been done.

Chess is a two-player technique tabletop game played on a checkered board with 64 squares orchestrated in a 8×8 network. Played by a large number of individuals around the world, chess is accepted to be gotten from the Indian game chaturanga at some point before the seventh century. Chaturanga is likewise the imaginable progenitor of the East Asian system games xiangqi (Chinese chess), janggi (Korean chess), and shogi (Japanese chess). The pieces expected their present properties in Spain in the late fifteenth century, and the cutting edge rules were normalized in the nineteenth century.

Play includes no concealed data. Every player starts with 16 pieces: one ruler, one sovereign, two rooks, two knights, two religious administrators, and eight pawns. Each piece type moves in an unexpected way, with the most remarkable being the sovereign and the least ground-breaking the pawn. The goal is to checkmate the rival’s ruler by setting it under a certain danger of catch. To this end, a player’s pieces are utilized to assault and catch the adversary’s pieces, while supporting each other. During the game, play normally includes trading pieces for the rival’s comparative pieces, and finding and building chances to exchange favorably or to show signs of improvement position. Notwithstanding checkmate, a player dominates the match if the rival leaves, or, in a coordinated game, uses up all available time. There are additionally a few different ways that a game can end in a draw.

The principal for the most part perceived World Chess Champion, Wilhelm Steinitz, guaranteed his title in 1886. Since 1948, the World Championship has been managed by the Fédération Internationale des Échecs (FIDE), the game’s worldwide administering body. FIDE additionally grants life-time ace titles to talented players, the most elevated of which is Grandmaster (GM). . FIDE likewise arranges the Women’s World Championship, the World Junior Championship, the World Senior Championship, the Blitz and Rapid World Championships, and the Chess Olympiad, a famous rivalry among global groups. FIDE is an individual from the International Olympic Committee, which can be viewed as acknowledgment of chess as a sport.[1] Several national brandishing bodies (for example the Spanish Consejo Superior de Deportes[2]) likewise perceive chess as a game. Chess was remembered for the 2006 and 2010 Asian Games. There is additionally a Correspondence Chess World Championship and a World Computer Chess Championship. Online chess has opened beginner and expert rivalry to a wide and shifted gathering of players.

Since the second 50% of the twentieth century, chess motors have been customized to play with expanding achievement, to where the most grounded programs play at a more elevated level than the best human players. Since the 1990s, PC examination has contributed essentially to chess hypothesis, especially in the endgame. The IBM PC Deep Blue was the primary machine to beat a prevailing World Chess Champion in a match when it vanquished Garry Kasparov in 1997. The ascent of solid chess motors runnable close by held gadgets has prompted expanding worry about cheating during competitions.

There are numerous variations of chess that use various guidelines, pieces, or sheets. One of these, Fischer Random Chess, has increased broad ubiquity and authority FIDE acknowledgment.

Rules

By show, chess game pieces are partitioned into white and dark sets. Each set comprises of 16 pieces: one lord, one sovereign, two rooks, two diocesans, two knights, and eight pawns. The pieces are set out as appeared in the graph and photograph. The players of the sets are alluded to as White and Black, individually.

The game is played on a square leading body of eight lines (called positions, indicated 1 to 8 from base to top as per White’s viewpoint) and eight sections (called records, signified a to h from left to directly as indicated by White’s point of view). The 64 squares substitute in shading and are alluded to as light and dim squares. The chessboard is put with a light square at the right-hand corner closest to every player. In this way, each sovereign beginnings on its very own square shading (the white sovereign on a light square; the dark sovereign on a dim square).

Development

In serious games, the hues are allotted by the coordinators; in casual games, the hues are generally chosen haphazardly, for instance by coin throw, or by one player’s hiding a white and dark pawn in either hand and having the adversary pick. White moves first, after which players interchange turns, moving one piece for each turn (aside from castling, when two pieces are moved). A piece is moved to either an empty square or one involved by a rival’s piece, which is caught and expelled from play. With the sole exemption of en passant, all pieces catch by moving to the square that the rival’s piece involves.

Moving is obligatory; it is unlawful to avoid a turn, in any event, when moving is hindering. A player may not make any move that would put or leave the player’s own lord within proper limits. On the off chance that the player to move has no lawful move, the game is finished; the outcome is either checkmate (a misfortune for the player with no legitimate move) if the ruler is under tight restraints, or impasse (a draw) if the lord isn’t.

Each piece has its own particular manner of moving. In the outlines, the spots mark the squares to which the piece can move if there are no mediating piece(s) of either shading (aside from the knight, which jumps over any interceding pieces).

Candy Crush Saga is an allowed to-play coordinate three riddle computer game discharged by King on April 12, 2012, for Facebook; different adaptations for iOS, Android, Windows Phone, and Windows 10 followed. It is a variety of their program game Candy Crush.

In the game, players complete levels by trading shaded bits of treats on a game board to make a match of at least three of a similar shading, taking out those confections from the board and supplanting them with new ones, which might make further matches. Matches of at least four confections make exceptional confections that go about as catalysts with bigger board-clearing capacities. Loads up have different objectives that must be finished inside a fixed number of moves or constrained measure of time, for example, a specific score or gathering a particular number of a kind of sweets.

Candy Crush Saga is viewed as one of the first and best employments of a freemium model; while the game can be played totally through without going through cash, players can purchase unique activities to help clear progressively troublesome loads up, from which King makes its incomes—at its pinnacle the organization was apparently acquiring nearly $1 million for each day. Around 2014, more than 93 million individuals were playing Candy Crush Saga, while income over a three-month term as announced by King was over $493 million. Five years after its discharge on portable, the Candy Crush Saga arrangement has gotten over 2.7 billion downloads, and the game has been one of the most elevated netting and most-played versatile applications in that time span. Lord has since discharged three related titles, Candy Crush Soda Saga, Candy Crush Jelly Saga, and Candy Crush Friends Saga, and a large portion of the organization’s other versatile titles follow a similar Saga freemium group.

Candy Crush Saga is a “coordinate three” game, where the center ongoing interaction depends on trading two adjoining confections among a few on the gameboard as to make a line or segment of at any rate 3 coordinating shaded confections. On this match, the coordinated confections are expelled from the board, and confections above them fall into the unfilled spaces, with new confections showing up from the head of the board. This may make another coordinated arrangement of confections, which is naturally cleared in a similar way. The player scores focuses for these matches and gains logically more focuses for chain reactions. Additionally, making matches of at least four confections will make an extraordinary sweets that, when coordinated, can clear a line, segment, or other area of the board.

The game is part among numerous levels, which must be finished in arrangement. Each level represents an alternate test to the client, for example, accomplishing a base score in a fixed number of moves or freeing confections in a fixed number from moves to carry unique fixings to the base of the board. Sheets have various arrangements and may incorporate extraordinary spaces that have their own novel guidelines, for example, spaces secured with jam that must be cleared by making a match on that space.If the player meets the level’s objective, they will be given from one to three stars dependent on their score and can continue onto the following level. Else, they will lose one life and must attempt once more. On the off chance that the player comes up short on lives, they need to sit tight for some time of genuine time while their carries on with recover before endeavoring the level again. Completed levels can be replayed whenever wanted.

The game has been extended with various scenes, including a couple dozen new levels for every scene just as new ongoing interaction mechanics. Every scene has 15 degrees of ongoing interaction. In the game’s first significant development, the game included a different arrangement of levels in the Dreamworld. While levels had similar objectives, the players needed to adjust matches of confections of two arbitrarily chose hues to abstain from upsetting the dozing Odus the Owl; in the event that they did, the level was viewed as lost and the player needed to attempt once more. In the event that they gathered enough coordinated confections to fill a meter, the game would naturally actuate the Moon Struck force: the board was freed from all confections of those two hues, and the player increased a couple of turns of extra matches without expecting to adjust hues. After this, Odus came back to dozing and two new hues were arbitrarily chosen for the equalization. This proceeded until the player finished the level or came up short on turns as in the fundamental game. Dreamworld levels utilized an alternate arrangement of lives from the fundamental game, permitting the player to switch to and fro between these modes.