Being a part of the younger audience myself, I feel that whenever I am listening to anyone speak or reading an influencer’s write-up , I want to feel that connect with them. It is often done subconsciously in order to soothe the inner child within me which wants to convince herself that even well-successful grownups who are standing and delivering that speech with utmost confidence have done things wrong at some stage in their lives when they were maybe younger, immature or simply unaware because it’s human and perfectly normal. The mind has this piece of information well fitted into it but the heart often tends to maunder whenever surrounded by any discomfort. I believe that the language needs to be more simple, narrative of one’s own personal experiences, openly expressive of vulnerabilities, full of connecting and compassionate tones rather than just imposing suggestions or advices on to the younger generation because they then don’t take it constructively, they take it as orders and that’s why the generation gap goes on widening. I believe the tone has to be such as to make them convinced that they are not in the midst of problems alone. Like content pieces for younger generation include diverse topics related to beauty, menstrual taboos, pimples and acne, dealing with the adolescence and peer pressure, career counseling, acting like cool guys or studs, pros and cons of excessive gaming, early dating etc among both boys and girls. Hence, tone should be assertive, firm and yet comforting to ease off the excess baggage which teenagers unknowingly carry on their shoulders. We need to make them understand, through our content, that we are here to try and suggest them a list of methods to solve their problems so that they are able to sense that natural connect and this way, they might even hear & implement it truly. And without any doubt, Sandeep Maheshwari has got all such qualities of being just the right advisor and mentor for teenagers.
So this was all about trying to creat impactful and emotionally moving yet stabilising pieces of content.
Let us now deeply discuss the language/tone used by the content creators other than motivational influencers who still manage to attract younger audience. Teenagers of today’s world often try and engage themselves in activities which can help them avoid their problems for a while cause they feel too weak and are simply unaware of their problem solving capabilities. But whatsover anyway, they watch a lot of laughter content on YouTube and other streaming platforms that gives them their much desired temporary escape from the depression, anxiety, vulnerabilities and non healed wounds caused within a broken/unhealthy relationship with friends or parents.
This need not be the case for every teenager as a majority of them also watch such light-hearted contents for their mood freshening or to simply ease the study pressure. YouTubers like Carry Minati, Bhuvan Bam etc and meme pages on social media are so popular amongst younger audiences because of the kind of satirical tone/language which they quite effortlessly adapt while talking to their audience. The center point of the videos as far as my knowledge stretches is, the mockery, the trolling activity, the constant taking a jibe at someone/something.
So if you’re trying to create some content for a younger audience, make sure it falls in either of the two categories since maximum rates of success are guaranteed here. And the living proofs are these two legends!