PERCEPTION OF EMPLOYEES TOWARDS JOB SATISFACTION IN BANKING INDUSTRY: AN EMPIRICAL STUDY

* Dr. Sunil Dutt

*Assistant Professor,  Desh Bandhu Gupta Govt. College, Panipat, Haryana

ABSTRACT

According to the Economic Times, the Indian banking sector has plans to recruit 25,000 employees in the coming years. Besides it, the second largest public sector bank has plans of recruiting more than 5000 people.  The Indian banking Industry has become the largest job providers among all sectors in the country with recorded more than 50,000 vacancies being announced in the private and public sector banks.

Employee satisfaction is a significant success factor for long term survival of any organization. Employee satisfactions play a major role on economic development of both country and corporations. In the same way, the success of banking industry depends on the efficient employees. The employees satisfied with their jobs are efficient and perform their duty effectively that leads to overall development of a sector. Therefore, analyzing the level of satisfaction of banks employees is need of the hour as it would enhance the performance of banks. The present study is based on both primary and secondary sources including 100 respondents (employees of banks) of NCR area, Sonipat (Haryana). The present study intends to analyze the perception of employees towards job satisfaction in banking industry.

Key Words: Banking sector, employees, Job satisfaction, Motivation.

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E-Marketing and Insurance Service

Dr.R.Ramaabaanu,

Associate Professor of Commerce,

Muthayammal College of  Arts& Science, Rasipuram.

1

ABSTRACT

         The impact of information technology is visible in modern marketing, Selling the products and services through  Electronic medium is termed as E-marketing. E-marketing  requires lower amount of investment.It helps not only to the marketers but it helps in many ways for the customers.  The financial services sector  using E-marketing technology for marketing the services and giving better customer satisfaction.

Keywords:

E-marketing,  Insurance, customer satisfaction, technology

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