What Is Social Selling And Why Is It Important?

 

Social selling involves leveraging your social network to build trustworthy relationships, find the right prospects, and achieve your sales goals. Unlike social media marketing, social selling allows you to zero in on your social media prospects and build rapport with them. Social selling creates better leads and eliminates the need for cold calling if done right.

Potential customers are likely to think of your brand first whenever they need to purchase if you actively connect with them on social media. Social selling is not about bombarding potential clients with unsolicited DMs and tweets. It is also not about adding new contacts to your list – but rather making social interactions meaningful and presenting your brand as a solution giver.

How Can Social Selling Help Your Business?

Small brands can achieve brand awareness through social media by sharing easy-to-create content such as infographics, ads, short videos, and links to high-quality content that addresses trending topics and answers clients’ questions. You can also use hashtags to make posts appear in common queries on social media and boost brand awareness.

Greater Brand Awareness

Social selling can help you manage how the public perceives your brand. It’s no secret that customers go to social media to vent about bad customer service. 

Whether such complaints come through Instagram, Facebook, or privately through a messaging app, respond to them quickly and professionally. If a customer compliments your brand, let them know how much you appreciate them as soon as possible.

Cut Down Sales Cycles

Social selling encourages you to cut down on cold calling. Research shows that 39 percent of B2B professionals acknowledge that social selling reduces the amount of time spent on researching accounts and contacts. 

Being present online allows you to listen, monitor, and respond to conversations since buyers go online to ask for recommendations from industry peers. Qualified prospects will do business with you if you position yourself as an industry expert by consistently sharing high-quality content.

Outsell Your Competitors

Your business accounts on Facebook, LinkedIn, or Twitter can professionally present your small business and its message for potential customers to see.

 Leveraging these platforms to share customized content can put you ahead of the competition, attract more customers, get customer feedback, and build customer loyalty. It can also help your business increase its market reach to international markets.

How to Get Started with Social Selling

New social media channels keep popping up now and then. While it can be tempting to be active on all social media channels, it is not always a good course of action. You need to strategically choose social media channels that can work for your business. 

Select the Perfect Social Media Channel

Different platforms offer different advantages. Create social media goals that align with your business goals, and through these goals, a few social media channels will stand out to be suited to help you reach business success.

Optimize Your Profile

A well-optimized business profile can help potential customers discover you through keywords, learn more about your products and services, and visit your website. Optimized profiles can also help convert conversations to more compelling leads to more loyal and paying customers. If your social media profile remains unoptimized, the profile fails to drive traffic, increase email subscribers, and increase sales.

If your profile does not tell users anything about your brand or what you do, it can hurt your business growth. Include social media optimization in your digital marketing strategy as it helps increase product awareness, connect with customers, and mitigate potential damaging news. If you are not sure if you can do it on your own, consult creative marketing agencies in NYCto guide you through.

 

Engage With the Right Audience

Before anything else, you need to know and understand your target audience. Once you understand what your audience likes, start creating content that they crave the most. Come up with a strategy to help create and share valuable content.

You can leverage storytelling to build relationships, introduce your business, and add value. Engage with your audience. Leave no question unanswered, analyze how your audience responds to your content, and nurture these relationships by providing your customers with relevant content and continuously engaging with them.

More About Social Selling

Social selling has something to do with social media and everything to do with people. It is a modern way of interacting with prospects and statistics now show that 90 percent of sales reps are now using social selling tools. 

Selling has evolved. These days, sales are all about building strong and trustworthy relationships with prospects. Social selling gives prospects an impression that you are an expert in your field and puts you ahead of competitors who still use traditional sales techniques.