Tag Archives: communication

Trends in Contemporary Public Relations

Public Relations: Why It Matters - Activated Growth

Public Relations is regarded as the cornerstone for individuals, companies and start-ups to establish their credibility in the market. Public relations is rapidly changing, evolving and adapting new methods such as engaging videos, online content, bloggers outreach, influencers and many more such techniques to achieve maximum limelight. There are a few major trends that are easy to spot. These are:

  1. Big Data: New age public relations have become ever dependent on data. Audiences today are tech-savvy they are highly dependent upon technology for their day-to-day activities. Digital and social media communications have opened up a new channel through which PR firms can reach a brand’s target audience. The business is headed into a new direction where devising and executing digital and social media campaigns are imperative to create brand awareness.
  2. Influencer Outreach: The world today consists of people who are trusted and highly followed by people. Bloggers too have become extremely influential and those who are credible can be the go-to person when you need to send the word out about your company. In the past few years, influencer outreach has garnered immense limelight in the field. Targeting relevant influencers is an important segment to reach a wider audience.
  3. Importance of leadership: Earlier, the role of imparting thought leadership content was confined only for top-level executives such as the CEO, COO, and CMO, etc. Now, this trend will gradually shift to other leaders and consultants within the company who will share note-worthy and interesting insights with the public. The emphasis will be on people of lower leadership and making them essential to the company. This will help a brand target a wider, more diverse audience and share more content. Also, encouraging employees to take an active thought leadership role will aid companies to grow their own personal brand.
  4. Use of analytics: Companies in modern public relations are embracing numbers and analytics. Companies, including the tech, market themselves based on social impact, and they do their research, collect their data from both prospective and existing clients, and then put some sense in those data. Putting them into perspective in the form of website traffic, a number of leads, etc. makes sense of the drill of analytics.
  5. Customer satisfaction: The final outcome of any PR exercise has to be customer satisfaction. It is mandatory to ensure that the product or service has to be perfect. Startups looking for press coverage after developing the minimum viable product (MVP) should ensure that the core part of that MVP executes the idea and solves the problem it set out to solve first.

Need of the time: improving communication skills

Communication is transferring information to produce greater understanding.Communication is the 2 way process between speaker and listener that is, message flow from speaker to listener and back to the speaker as feedback. Communication skills allow you to understand and be understood by others.Communication is important aspect for both personal relations and in career related work place.

It can be done vocally (through verbal exchanges), through written media (books, websites, and magazines), visually (using graphs charts, and maps) or non-verbally (body language, gestures, pitch of voice, and tone). All of these means of communication are essential skills that are vital for a successful career. Being able to communicate effectively is one of the most important life skills to learn. Communication skills involve listening, speaking, observing and empathising.

Importance of Communication skills in life and career-

Having strong communication skills aids in all aspects of life – from professional to personal life and everything that falls in between.Good communication skills are essential to allow others and yourself to understand information more accurately and quickly.

In contrast, poor communication skills lead to frequent misunderstanding and frustration.Communication is the foundation of any organisation. Whether it’s issuing simple instructions at work, sorting out a tricky situation with a subordinate, lifting flagging morale, working out a better way to meet productivity targets, briefing your team on customer feedback after a product launch, or as CEO, getting your employees to buy into your company’s vision – communication is the pivot of any business venture, from start-up to global corporation.Better communication increases relationship built-up among all areas of generation.

Skills necessary for improving communication in career work place and personal life-

  • Listening- Listening is one of the most important aspects of communication. To become a good communicator, it is important to be a good listener. pay close attention to what others are saying and clarify ambiguities by rephrasing their questions for greater understanding.Quite a lot of the time, we are not really listening to others in conversation, but thinking about what we plan to say next.Improve your listening skill to pay off improvement im your relationship both at home and work.
  • Speaking straightforward – Conversation is the basis of communication, and one must not neglect its importance. Convey your message in as few words as possible. Never be diplomatic in business related work place.
  • Understanding non-verbal communication- Much of any message is communicated non-verbally. Some estimates suggest that this may be as much as 80% of communication. Non-verbal signals are wordless communication, body position, facial expression, hand movements, gestures, eye contact, attitude and tone of your voice, muscle tension and the way you/we breathe.The way you look, listen, create, react, gesture, speaks far more about feelings than words will ever be able to.
  • Confidence- Be confident in what you say and in your communication interactions with others. Being confident can be as easy as maintaining eye contact, maintaining a relaxed body stance, and talking with concision. Try not to make statements sound like questions and avoid trying to sound aggressive or demeaning.Eye contact is important in communication – look the person in the eye to indicate that you are focused on the conversation. But make sure to not stare at the person as it can make him or her uncomfortable.
  • Open-mindedness- In situations where you disagree with what someone else has to say, whether it be with an employer, a co-worker, or a friend, it is important to sympathize with their point of view rather than simply try to get your message across. Respect the opinion of others and never resort to demeaning those who do not agree with you.
  • Emotional awareness and management- In communication, feelings play an important role. Making decisions more often affects the way you feel than the way you think. Guided by emotions, your nonverbal behavior affects the understanding of other people and how others understand and perceive you. If you are not aware of your feelings you are guided, you will not be able to express your needs and experiences. This can result in frustration, misunderstanding and conflict.

Improving your communication skills will almost certainly ease and improve all your interpersonal relationships, both at home and at work. It is an investment of time that will very definitely pay off. This pandemic time is important time for enhancing your communication skills. Now, communicate your way to success.

Boomers spreading fake news

We have all received WhatsApp messages in our family groups that are usually forwarded by the older members of our family claiming that coronavirus is caused by eating non vegetarian foods or banging utensils generates positive energy that destroys coronavirus and other such absurd things. Of course these are examples of fake news and are recognized as such, easily by a millennial or Gen z but not so by our parents, uncles, aunts or the boomer generation.

Study: Older Republicans Likelier To Spread Fake News On Facebook 01/11/2019
Older people more likely to spread fake news

The dynamics between age and misinformation are being studied by various researchers in the field of communication. In fact several studies have found that adults over the age of 65 are more likely to fall for fake news than younger adults. Studies in Princeton and NYU found that older people do spread fake news, but they were not the source. Them being late adopters of technology and new to internet and social media might be one of the reasons that they are gullible and believe anything they see on the internet.

Researches should further attempt to find out as to why boomers fall to fake news and look for solutions to curb the spread of misinformation. It’s time that Facebook, Whastapp, Twitter and other social media platforms should carry out their own research and take effective measures. Meanwhile, it is up to us to make sure that older adults are not sharing fake news. We should provide them with sources through which they can fact check what they have shared. We should teach them how to identify and flag a fake message.

Our older generation helped us make sense of the real world and now it is up to us to guide them through the virtual world.

THE MOMENTOUSNESS OF COMMUNICATIVE LANGUAGE TEACHING APPROACH IN CONTEMPORARY EPOCH

PROF MANMINDER SINGH ANAND
Asstt. Prof in English, PUNJABI UNIVERSITY NEIGHBOURHOOD CAMPUS , JAITU 151506 Pb. India.

 

ABSTRACT

The present paper attempts to analyze the conceptual aspects of Communicative language teaching approach , as also to figure out the radical elements in the contemporary approaches carried out in Europe as well as in India. An attempt has been made to focus on the radical elements in various approaches like Grammar-translation Method , Audio-lingual method or Bi-lingual method and also to compare and contrast their specific preferences. The paper, thus, presents an overview of the speaking , writing & technical skills & how they must be employed having a specific tilt towards radical innovations .
Keywords
communication, approaches , listening , technical drills , Noam Chomsky , language

THE MOMENTOUSNESS OF COMMUNICATIVE LANGUAGE TEACHING APPROACH IN CONTEMPORARY EPOCH

MANMINDER SINGH ANAND
Asstt. Prof in English, PUNJABI UNIVERSITY NEIGHBOURHOOD CAMPUS , JAITU 151506 Pb. India.

ABSTRACT

The present paper attempts to analyze the conceptual aspects of Communicative language teaching approach , as also to figure out the radical elements in the contemporary  approaches carried out in Europe as well as in India. An attempt has been made to focus on the radical elements in various approaches like Grammar-translation Method , Audio-lingual method or Bi-lingual method and also to compare and contrast their specific preferences. The paper, thus, presents an overview of the speaking , writing & technical skills & how they must be employed having a specific tilt towards radical innovations .

Keywords
communication, approaches , listening , technical drills , Noam Chomsky , language