Strategic Decision-Making Practices and Organizational Performance of Selected Pharmaceutical Firms in Owo, Ondo State

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Emmanuella, O., OGUNRO, V. O., OLADIMEJI, S. B., IBOSIOLA, J. O., & ABUBAKAR, Y. S. (2026). Strategic Decision-Making Practices and Organizational Performance of Selected Pharmaceutical Firms in Owo, Ondo State. International Journal of Research, 12(4), 877–907. https://doi.org/10.26643/ijr/2026/22

OKPIABHELE Emmanuella (PhD)*

Achievers University Owo, Ondo State, Nigeria.

osarenmen@gmail.com

OGUNRO Victor Olukayode (PhD)

Rufus Giwa Polytechnic, Owo, Ondo State, Nigeria

OLADIMEJI Samuel Bayode

Achievers University Owo, Ondo State, Nigeria

IBOSIOLA Joseph Oluwasola

Achievers University Owo, Ondo State, Nigeria

ABUBAKAR Yusuf Sumaila

Achievers University Owo, Ondo State, Nigeria

ABSTRACT

The study investigates the relationship between strategic decision-making practuces and organizational performance of selected pharmaceutical firms in Owo, Ondo state. Intuition Strategic Decision-Making (ISDM), Rational Strategic Decision-Making (RSDM) and Participatory Strategic Decision-Making (PSDM) were used as proxy for measuring strategic decision-making practices while organizational performance was measured using productivity (PRD). Using the sample size of 94, 120 questionnaire were administered to staff of selected pharmaceutical firms in Owo and 116 was retrieved for analysis. Descriptive survey design was adopted. Descriptive statistics, correlation and multiple regression alongside ANOVA were carried for data analysis using SPSS (26). The findings revealed that intuition strategic decision-making (ISDM) and participatory strategic decision-making (PSDM) were positively and significantly related with organizational performance while rational strategic decision-making (RSDM) was positively and insignificantly related with organizational performance during the study under review. In concluaion, the study revealed that strategic decision-making practices is positively and significantly related with organizational performance. Furthermore, it indicates that strategic managers or decision makers worked with these practices in determining and providing solutions of treating issues that they may or have encounter by adopting these practices in actualizing their aims and objectives during the study under review. It was recommended that, firms should encourage the use of these SDM practices such as intuition strategic decision-making, rational strategic decision-making and participatory strategic decision making as it enhances performance of both the employees and organization.

Keywords: Strategic Decision-Making Practices, Intuition Strategic Decision-Making, Rational Strategic Decision-Making, Participatory Strategic Decision-Making and Organizational Performance

  1. Introduction

Organizations do consider how strategic decisions are made and not only how it affects their activities and relationship with the environment though it differs between cultures as the implications and degree varies (Abubakar et al., 2019). The modern top managers’ responsibilities go beyond supervising internal activities which includes different tasks and the external environment where the business operates (George et al., 2019). Management do design procedures for strategic management to address factors that may influence an organizations’ ability to prosper and grow thereby achieving optimal positions (Anwar & Abdullah, 2021). According to Asikhia and Mba (2021) a good decision-maker chooses actions that might give best outcome after researching on the alternatives and consequences. Strategic decision-making is an important area in organization as it clearly shows the responsibility of the top management level. For enhanced organizational performance, quality decisions, team member participation, consensus are necessary (Yılmaz & Ameen, 2022).

The growth, productiveness and successes of any entrepreneurial firms or business organization in this contemporary period in the history of business wellness and stability depends mostly on effective strategic decision-making practices among decision makers in an organization (Eromafunu et al., 2022). Moreso, in todays’ competitive and dynamic business world, strategic decision-making is vital for organizations to lead or stay ahead and it strategic decision-making do encourages continual progress and organizational culture in terms of innovation. Thereby, managers may be able to identify areas that needs improvement and take advantage on new ideas by continuous testing or research and reassessing such ideas or strategies which will eventually lead to long-term success and growth (Gagan, 2023).

1.1       Statement of the Problem

Aladesoun et al. (2020) assert that in both private and public decision-making contexts, it is recognized that decisions yielding positive outcomes may also entail negative repercussions. A common challenge in decision-making processes, whether within organizations or under government oversight, is the potential for interference from organizational owners or the current administration. In certain organizations, governmental intervention presents a significant obstacle to effective decision-making, either through direct involvement in organizational operations or by influencing policy formulation that directly or indirectly impacts organizational functioning. Despite the persistent presence of such challenges, which range from management’s inability to make sound decisions to deficiencies in manpower and communication channels necessary for implementing decisions effectively, there remains a prevailing understanding of the importance of decision-making as a fundamental tool within every organization ((Malecka 2020).

The majority of management research tends to concentrate on decision-making within risky environments due to the feasibility of modeling and experimenting with expected utility maximization such as (Malel & Kemboi, 2019; Malecka 2020; Yilmaz & Ameen, 2022; Muzanenhamo & Chikosha, 2022). Academic scholars and practitioners emphasize the significance of strategic decision-making practices in evaluating organizational performance across various dimensions such as innovation, entrepreneurship, technology, knowledge, economics, healthcare, and overall organizational performance such as Ewah 2018; Sev et al. 2018; Alosani et al. 2020; Asikhia and Mba 2021; Al-Hashimi et al. 2021; Nauhaus et al. 2021; Sinnaiah et al. 2023 and revealed how strategic decision-making impacts on organizational performance.

Put differently, prior investigations into the characteristics or factors influencing the effectiveness of strategic decision-making have not produced widely applicable results or conclusions. Consequently, further empirical research is needed to ascertain which practices, characteristics or factors contribute to strategic decision-making effectiveness within organizations before definitive assertions can be made and this study aims to address this gap. Thus, the study investigated the relationship between strategic decision-making practices and organizational performance of selected pharmaceutical firms in Owo, Ondo state.

1.2       Research Questions

The under-listed research questions have been highlighted for this study:

i.          Does intuition strategic decision-making influence organizational performance of pharmaceutical firms in Owo, Ondo State?

ii.         To what extent has rational strategic decision-making impacted on organizational performance of selected pharmaceutical firms in Owo, Ondo state?

iii.        Does participatory strategic decision-making influence organizational performance of       selected pharmaceutical firms in Owo, Ondo state?

1.3       Research Objectives

This study seeks to:

i.          Examine the influence of intuition strategic decision-making on organizational      performance of selected pharmaceutical firms in Owo, Ondo state.

ii.         ascertain to what extent rational strategic decision-making impacts on organizational        performance of selected pharmaceutical firms in Owo, Ondo state.

iii.        determine the influence of participatory strategic decision-making on organizational         performance of  selected pharmaceutical firms in Owo, Ondo state.

1.4       Scope of the Study

The study investigates the relationship between SDM practices and organizational performance using intuition strategic decision-making, rational strategic decision-making and participatory strategic decision-making in measuring SDM practices (independent variable) while productivity was used in measuring organizational performance (dependent variable). Descriptive research design was adopted using primary source of data with a sample size of 94 (ninety-four) which was done using stratified probability sampling technique of staff in selected pharmaceutical firms in Owo, Ondo state. Multiple regression analysis was carried out alongside ANOVA using SPSS version 26. The timeframe for this study was within the month of September, 2023 to February, 2024.

2.0       Literature Review

2.1       Organizational Performance

The main goal of any business is to make profit and to achieve this, organizations would put in place methods in attaining it and what drives organizations’ failure or success has been a vital subject in business which has led to investigating determinants of organizational performance (Taofeeq et al., 2019). Organizational performance has engaged the focus of many researches as performance most times are measured in monetary terms using indicators such as sales turnover, profitability. Though the interest in the research of performance is due to the fact it is the major primary objective of every business and the survival of the business depends solely on how profitable the outcome of the organization is (Orishede, 2020).

It also refers to as the capacity of a firm to realize set objectives thereby the organization achieve its goals through effective and efficient utilization of its resources and it can be reflected due to the results of the organizations’ common objectives and the method used or implemented are consistently used (Tsai et al., 2020; Sarraf & Nejad, 2020). According to Al-Hashimi et al. (2021) it can be defined as an analysis of an organizational performance as compared to its objectives and goals and it is measured in both financial and non-financial terms (Camilleri, 2021; Sinnaiah et al., 2023). Though there are different factors that can be related with organizational performance such as conflict, social influences, cross-cultural and organizational structures (Madume et al., 2024). For this study productivity will be use as proxy for organizational performance.

2.1.1    Productivity

Aladesoun et al. (2020) stated that performance of a business which determines its continued existence and development is largely dependent on the degree of productivity of its workers. Productivity is a total measure of the efficiency or capacity to transform inputs that is raw materials into finished products or services. Also, productivity is a measure that shows how well essential resources are used to achieve specified objectives in terms of quality and quantity within a given period of time. It is suitable when measuring the actual output produced compared to the input of resources, taking time into consideration (Omenazu, 2022).

2.2       Strategic Decision Making

The goal of strategic decision-making is to maximize an organizations long-term success by planning for the future (George et al., 2019). Making decisions that are important in terms of precedents created, actions performed or resources committed, strategic decision-making is a specific sort of decision-making and there is a difference between strategic decisions and tactical and operational ones (Abdullah & Othman, 2019). An important aspect of SDM is to assess the strength of organizational capacity is to maintain its position as regards changing environment as well as making daily choices and deal with issues (Adigbole et al., 2019; Ur Rehman et al., 2019). It is a systematic and logical move by top managers in choosing best approach to success in line with organizations’ long-term goals and expectations (Harappa, 2020; Aladesoun et al., 2020). It is often a non-routine and very important to organizations where top management usually plays important role which consists of competitive approaches and moves they developed to attracts customers (Osazevbaru, 2021).

According to Eromafunu et al. (2022) SDM has over-time surfaced as one of the main active phases of recent business researchers and management. Among different forms of decision- making facets, strategic decisions are very vital decisions and they play ilk central roles in any organization. SDM is very useful when addressing poorly structured issues for which there are no possible solution procedures (Asikhia & Mba, 2021). Thus, SDM involves the use of decision support systems including external and internal environmental factors that may influence the performance of managers while making decisions (Omenazu, 2022).

2.2.1    Intuition Strategic Decision-Making

One of the areas of strategic decision-making in an organization is where the strategic thinker is often based on his/her intuitive attributes in predicting what might happen and thereby take precaution steps to ascertain its expectations by nurturing the ideas being associated with inner feelings (Battaglio et al., 2019). Intuition is a fast mental perception of circumstances of decision based on past experiences without focus or reference on the main thinking of the subject matter to be decided and it is not unreasonable or administrative due to the fact that it is based on years of experience that enables top managers to opt for solutions to issues without must interest in hectic calculations as well as guesses (Ali, 2019). Though some researches have highlighted in their studies the roles of strategic thinking process among some managers within the concept of cognitive capacities which postulate that mental flexibility can influence it (Al-Jaifi and Al-Rassas, 2019; Barlach and Plonski, 2021).

Moreso, it is vital to know that making decisions depends on the problems faced by the organizations and not all problems or issues require and utilizing the process of intuition uses available information which may quicken the process of decision-making (Bozhinov et al., 2021; Sinnaiah et al., 2023).

2.2.2    Rational Strategic Decision-Making

This approach of strategic decision-making is linked by the existence of a specific and reliable detailed quantitative analysis of alternatives in decision taken thereby relatively state boundaries of the issue being analyzed and solution is identified by optimizing the selecting alternatives and development process (Deslatte, 2020). For decision-making it should be taken into consideration the efforts is to minimize risk, uncertainty, environmental instability amongst others which might influence and structure of decision-making mechanism based on hierarchical relationships that is being applied and predetermined in the organization (Nagtegaal et al., 2020; Acciarini et al., 2021).

Most scholars agree that this type of strategic decision-making will assist managers highlight issues, produce effective solutions, select the most important solutions and apply then evaluate the solution. (Hamidullah et al., 2021).

2.2.3    Participatory Strategic Decision-Making

According to Al-Hashimi et al. (2021) Participatory strategic decision-making refers to as the extent to which relevant people in organization are involved in the process of decision-making and it is the best way of securing dissemination of ideas for implementation. It should have a positive effect when successfully implemented due to the fact that it involves employees with sufficient knowledge and information of a particular circumstances or issues of place and time thereby diverse perspectives that are essential in making high quality decision (Aleksovska et al., 2021). Participatory strategic decision-making provides opportunities in achieving their agreed solutions, improved commitment and develop sense of ownership. With high level of this strategic decision-making practices, it is an important mechanism in increasing organizational adaptability to deal with uncertainties and unpredictable situations in the external environment during the process of implementation. Thus, participatory strategic decision-making also can demonstrate the objectivity of decisions to a multitude of accountability forums and increase equity (Cepiku & Mastrodascio, 2021).

2.4       Conceptual Framework

INTUITION STRATEGIC DECISION-MAKING
RATIONAL STRATEGIC DECISION-MAKING
PARTICIPATORY STRATEGIC DECISION-MAKING
STRATEGIC DECISION-MAKING PRACTICES
ORGANIZATIONAL PERFORMANCE
 PRODUCTIVITY

Figure 2.0: Conceptual paradigm

(Researcher’s conceptualization, 2024)

From the diagram above, strategic decision-making practices (independent variable) is measured with intuition strategic decision-making, rational decision-making and participatory decision-making while organizational performance (dependent variable) is measured with productivity.

2.5       Theoretical Review

This study made use of Satisficing theory and Garbage-Can theory

2.5.1    Satisficing Theory

Simon (1957) introduced the concept of bounded rationality, which acknowledges that decision-makers face constraints such as limited information, time, and cognitive capacity due to the dynamic and competitive nature of industries and business environments. Instead of aiming for optimization, decision-makers operate within these limitations by working with simplified and restricted knowledge to arrive at satisfactory, compromise choices, a concept termed “satisficing” (Marshall, 1998). Simon argued against the existence of pure optimization in the real world, asserting that only “good enough” alternatives are attainable.

In contrast to the rational decision-making paradigm, bounded rationality emphasizes the pragmatic pursuit of satisfactory outcomes rather than exhaustive optimization (Williams, 2002). It acknowledges the inherent uncertainty and complexity of decision-making processes, recognizing that the search for the optimal solution may be endless, impractical, and costly. Instead, bounded rationality suggests that decision-makers are better served by accepting compromise solutions that adequately address the challenges they face, rather than endlessly seeking the elusive “best” solution (Ahmen et al., 2014; Elikwu & Mohammed, 2019).

2.5.2    Garbage-Can Theory

Cohen et al. (1972) were among the first to explore the garbage-can model within the realm of organizational decision-making (DM), aiming to refine and adapt prevailing theoretical frameworks to better understand empirical observations (Olsen, 2001). This model is widely regarded as the most unpredictable and fluid approach to strategic decision-making (SDM), typically manifesting in organizations grappling with high levels of uncertainty. Strategic decisions are triggered by participants’ attention to issues and opportunities, as well as their level of engagement in the decision-making process. These decisions unfold within environments characterized by incomplete rationality (Teasley & Harrell, 1996).

In complex environments, problems and solutions defy straightforward translation into a logical sequence of steps, as proposed by the rational decision-making model. Decision-making processes that deviate from the assumptions of traditional models are often labeled as “organized anarchies.” These environments typically exhibit three key traits. Firstly, decision-makers may possess ambiguous, inconsistent, or conflicting preferences. Secondly, there is often a lack of clarity regarding the technology or methodology employed in decision-making processes, leading to solutions being discovered through trial and error rather than through systematic analysis. Finally, decision-makers exhibit varying degrees of flexibility, and their alignment towards a common goal may be uncertain.

In relating this theory with the strategic decision-making, scholars have suggested that Cohen and his associates introduced the garbage-can model as a reaction to the perceived inadequacies of rational models in addressing decision-making challenges within complex and turbulent environments (Eisenhardt & Zbaracki, 1992). Olsen (2001) further elucidates that the garbage-can model aims to shed light on empirical observations, refining existing organizational DM theories to offer greater clarity. Unlike other models, it eschews a linear policy development process, as such an approach would be deemed overly rational (Tiernan & Burke, 2002).

2.6       Empirical Review

Malel and Kemboi (2019) determined the influence of strategic decision making on the performance of commercial banks in Eldoret town, Kenya which was reinforced by the theory of innovation diffusion. The study findings showed that innovation strategy have a positive and significant influence with (β=0.244, p< 0.05) on performance of commercial banks in Eldoret town. The study recommends that the management of commercial banks need to at all times evaluate and monitor the implementation of the decision reached for them to have an overview of their progress and if they are achieving their intended goals and objectives.

Asikhia and Mba (2021) evaluated the impact of strategic decision-making on organizational performance, highlighting those effective decisions stem from thorough information analysis. Through a systematic review of articles, the paper sheds light on factors affecting organizational performance, such as management, employee behavior, decision-making processes, and environmental dynamics. Drawing on Herbert Simon’s administrative behavior theory, the study concludes by affirming the vital role of strategic decision-making in enhancing organizational effectiveness.

Al-Hashimi et al. (2021) developed and evaluated an integrated model of the strategic decision-making process and its outcomes within public organizations. Their model incorporates procedural rationality, intuition, participation, and constructive politics as factors influencing the successful implementation of strategic decisions. The study found that successful implementation fully mediated the relationships between procedural rationality, participation, constructive politics, and the outcomes of strategic decisions.

Eromafunu et al. (2022) investigate the influence of strategic decision makers’ characteristics on effective strategic decision-making in various government agencies and commissions in Delta state, Nigeria. The findings reveal a significant positive relationship between strategic decision makers’ cognitive diversity and effective strategic decision-making. However, no direct relationship was found between cognitive complexity and effective decision-making. Interestingly, when cognitive complexity was considered alongside cognitive diversity, a positive correlation emerged.

Yılmaz and Ameen (2022) determined the impact of strategic decision-making in improving organizational performance and the relationship between strategic decision-making and organizational performance, identifying the demographic characteristics of manager and learn about decision-making approaches and their role in organizational performance. The study was a descriptive cross-sectional design. The findings indicated the existence of the relationship and correlation between the research variables, which stated that depending on strategic decision-making will lead to increase organizational performance and employee performance, this revealed an impact of strategic decision-making on organizational performance.

Muzanenhamo and Chikosha (2022) examined the effect of strategic decision-making context on organizational performance in culturally diverse occupational settings of Bindura Nickel Mine. Descriptive research design was adopted. It was established that leader psychological path and follower psychological path had a significant direct effect on organizational performance, while legislative context, economic context and firm resources had some weak association. It was concluded that strategic decision-making context is the predictor of organizational performance. Finally, recommends further research on the impact of strategic influence and strategic talent development on organizational performance.

Omenazu (2022) focused on presenting and discussing the relationship between strategic decision-making and organizational performance in greater depth. The findings shed light on the factors that influence managers’ decision-making and performance, such as the environment in which they work and the leadership style they employ. Strategic decisions involving the use of decision support systems, as well as internal and external environmental factors that influence the performance of managers in making them, have been shown to have an impact on the performance of strategic decisions that have a direct impact on the overall performance of the organization.

Sinnaiah et al. (2023) presented a conceptual framework for integrating strategic thinking factors, organizational performance and the decision-making process. This involves a synthesis of literature and proposes a framework that explores the relationship between strategic thinking enabling factors, organizational performance and the moderating effect of decision-making styles which includes strategic thinking enabling factors (systems perspective, focused intent, intelligent opportunism, thinking in time and hypothesis-driven analysis), organizational performance and the moderating effect of decision-making styles (intuitive and rational). From the results in conceptual model, it remains to be tested in actual practice.

2.7       Research Gap

The majority of management research tends to concentrate on decision-making within risky environments due to the feasibility of modeling and experimenting with expected utility maximization such as (Malel & Kemboi, 2019; Malecka 2020; Yilmaz & Ameen, 2022; Muzanenhamo & Chikosha, 2022). Academic scholars and practitioners emphasize the significance of strategic decision-making practices in evaluating organizational performance across various dimensions such as innovation, entrepreneurship, technology, knowledge, economics, healthcare, and overall organizational performance such as Ewah 2018; Sev et al. 2018; Alosani et al. 2020; Asikhia and Mba 2021; Al-Hashimi et al. 2021; Nauhaus et al. 2021; Sinnaiah et al. 2023 and revealed how strategic decision-making impacts on organizational performance.

Put differently, prior investigations into the characteristics or factors influencing the effectiveness of strategic decision-making have not produced widely applicable results or conclusions. Consequently, further empirical research is needed to ascertain which practices, characteristics or factors contribute to strategic decision-making effectiveness within organizations before definitive assertions can be made and this study aims to address this gap. Thus, the study investigated the relationship between strategic decision-making practices and organizational performance of selected pharmaceutical firms in Owo, Ondo state.

3.0       RESEARCH METHODOLOGY

3.1       Research Design

The study used a descriptive survey research design. Descriptive survey is restricted to factual registration and that there is no quest for an explanation why reality is showing itself this way (Voordt, 2014). This ensures objectivity and neutrality in drawing conclusions (Mugenda & Mugenda, 2003). This was appropriate for the study since it sought to create the actual understanding of strategic decision-making practices and organizational performance.

3.2       Population of the Study

The population of this study, consists of staff of selected pharmaceutical firms in Owo, Ondo State. Table 1 illustrates the selected pharmaceutical firms along-side with the number of staff.

Table 1: Distribution of staff of selected branches

S/NNAME OF PHARMACYNUMBER OF STAFF
1Chinare Ani Pharmacy12
2Emmayemi Pharmacy12
3Femih Pharmacy Ltd13
4Godman Pharmacy10
5HealthWatch Pharmacy23
6Ifeoluwa Medicine Store10
7Jobath Pharmacy14
8N. O. Chrisval Pharmacy11
9Wellfast Pharmacy10
10Wondacare Limited Pharmacy8
 Total123


Source: Field Survey, 2024

3.3       Sample and Sampling Technique

The sample size for the study is 94 staff of selected pharmaceutical firms in Owo, Ondo state. The sampling technique used for this study was stratified random probability sampling technique. The reason for the choice was due to the fact that the firms consist of different units (full and contract staff), the selection was done based on these categories to ensure that all employees are represented in the choice of the sample. The sample size for this study was arrived at using Taro Yamane formular which is illustrated below:

3.4       Research Instrument

The instrument used to gather information in this research work was primary data through the use of questionnaire. The questionnaire seeks information about the respondents’ demographic data and opinion on the impact of strategic decision-making practices on organizational performance of selected pharmaceutical firms in Owo, Ondo state. All statement items were measured on a five-point Likert scale ranging from Strongly Agree (SA) to Strongly Disagree (SD).

3.5       Validity and Reliability of Instrument

The validity of the research instrument used for this study was carried out, the questionnaire design was given to my supervisor for vetting and after series of corrections on the instrument, it was discovered to be valid based on the variables used for this study. Therefore, face and content validity were used for the research instrument. The result of the reliability test shows that each of the variables are reliable since they are more than 0.828 coefficient which is illustrated below.

Table 2: Result of Reliability Test (n=)

ConstructNumber of ItemsCronbach’s Alpha Coefficient
PRD50.821
ISDM50.922
RSDM50.810
PSDM50.733
Overall Alpha 0.828

Source: Researcher’s Fieldwork, 2024.

3.6       Method of Data Analysis

Data analysis was in two parts. Frequencies, means and percentages were used to describe the characteristics of the sample. Further, regression analysis was used to infer meaning about the entire population from the sample findings. Analysis of variances, model summaries and regression coefficients were used to describe the characteristics of population of study. Statistical Package of Social Sciences (SPSS) version 26 and excel were used as the principal data analysis tools. The findings were presented in tables.

3.7       Model of Specification

This comprises of the elements used in measuring the independent variable (Strategic Decision-Making Practices) which are Intuition Strategic Decision-Making (ISDM), Rational Strategic Decision-Making (RSDM), Participatory Strategic Decision-Making (PSDM) on the dependent variable (Organizational Performance) which is measured by Productivity (PRD).

The model for the study is functionally state below:

PRD’= ƒ(ISDM, RSDM, PSDM)’ …………………………………………………. 3.1

The model is econometrically stated as:

PRD = β0 + β1ISDM + β2RSDM + β3PSDM + Ɛ …………………………………3.2

Where:

PRD                = Productivity

ISDM              = Intuition Strategic Decision-Making

RSDM             = Rational Strategic Decision-Making

PSDM             = Participatory Strategic Decision-Making

β0                           = Intercept

β1 – β3 > 0        = Coefficient of ISDM, RSDM and PSDM

Ɛ                     = Error term

ⅈ                       = Samples of Selected Pharmaceutical firms in Owo, Ondo State.

The apriori expectation for this study is stated that:

β1, β2, β> 0, the reason been that the variables used here is a process dimension

4.0       Data Presentation and Analysis

From the total number of 120 (one hundred and twenty) questionnaire distributed to all staff of selected pharmaceutical firms in Owo, Ondo state, 116 (one hundred and sixteen) questionnaire was retrieved representing 97% for analysis.

4.1       Demographic Characteristics

Table 4.1: Demographic Characteristics of Respondents

Demographic CharacteristicsCategoriesFrequencyPercentage
GenderMale Female Total44 72 11638 62 100
Age21 – 30 years 31 – 40 years 41 – 50 years 51 and above Total48 32 26 10 11641 28 22 9 100
aaMarital StatusMarried Single Widow/Widower Divorced/Separated Total41 52 5 18 11635 45 4 16 100
QualificationO’ Level ND/NCE HND/B.Sc. MBA/M.Sc. PhD Total24 48 36 6 2 11621 41 31 5 2 100
Work Experience0 – 2 years 3 – 5 years 6 – 10 years Total40 52 24 11634 45 21 100
DesignationChief Executive Officer Manager Pharmacist Laboratory Officer Front Desk Officer Secretary Cashiers Cleaners Total8 10 12 14 34 8 18 12       1167 9 10 12 29 7 16 10 100

Source: Researchers’ computation (2024)

From Table 4.1, 116 respondents’ staff of selected pharmaceutical firms in Owo, Ondo state were captured for gender, 44 representing (38%) were male while 72 representing (62%) were female. This indicates that staff of selected pharmaceutical firms in Owo, Ondo state are more dorminated with female. Out of 116 respondents captured for age, 48 staff representing (41%) ranged between 21-30 years, 32, (28%) of staff captured were between 31-40 years, 26, (22%) of staff ranged between 41-50 years while 10, (9%) were within the range of 51 years and above. This implies that most of the staff of these selected pharmaceutical firms are young and fit for responsibilities. Out of 116 respondents captured for marital status, 41 staff representing (35%) were married, 52, (45%) were single, 5, (4%) were stated as widows/widowers and 18, (16%) were recorded as divorced/separated. This implies that the majority of the staff working at these firms are single. 116 respondents recorded for qualification, 24 staff obtained Ordinary Certificate representing (21%), 48 of them obtained ND/NCE representing (41%), and 36, (31%) attained HND/B.Sc, 6, (5%) were having either MBA or MSc while 2, (2%) were PhD holders. This shows that these firms have more of ND/NCE certificates holders. For work experience, out of 116 respondents recorded, 40, (34%) have spent between 0 – 2 years, 52 (45%) have spent 3 – 5 years, 24 respondents representing (21%) have spent 6 – 10 years working experience in these firms. This indicates that they have more dedicated and competent staff who have been with them for long. Finally, 8 respondents representing (7%) are CEO of these selected firms, 10, (9%) recorded were managers, 12, (10%) are stationed pharmacist of these selected firms, 14, (12%) are laboratory staff, 34, (29%) are recorded as front desk officers of these selected firms, 8, (7%) are secretaries, 18, (16%) recorded are cashiers while 12, (10%) are cleaner of these firms. This implies that the selected pharmaceutical firms have more of front desk officers that other designated staff during the period under review.

4.2      Data Analysis

4.2.1   Descriptive Statistics

Table 4.2: Descriptive Statistics

 NMeanMinMaxStd. DevationSkewness
StatStatStatStatStatStatStd. Error
PRD ISDM RSDM PSDM   Valid N (listwise)116 116 116 116   1165.651 4.357 4.121 5.4222.64 6.31 10.51 11.468.641 11.051 14.442 14.5121.422 2.211 2.651 2.550.605 .860 .462 .061.630 .611 .621 .654    

Source: Researchers’ Computation (2024)

The summary of descriptive statistics from the above table indicates that during the study under review, the average productivity (PRD) is 5.67 with a standard deviation of 1.42, a minimum of 2.64 and a maximum of 8.64, this implies that organizational performance is been determined based on how the top managers or decision makers made use of their essential resources effectively well in accomplishing their objectives in terms of quality and quantity during the period under review. Intuition strategic decision-making (ISDM) on average is 4.35, with a standard deviation of 2.21 and minimum of 6.31, maximum of 11.05 which shows that they were able to predict what might happen in the future by taking precaution steps to ascertain their expectations thereby nurturing ideas based on past experience in solving issues that may arise. Rational strategic decision-making (RSDM) on average is 4.121 with a standard deviation of 2.651, a minimum value of 10.51 and a maximum value of 11.44 this indicates that the decision makers were able to highlight issues thereby providing effective solutions by selecting the most important solutions to apply then evaluate the solution. Participatory strategic decision-making (PSDM) on average is 5.42 with a standard deviation of 2.55, a minimum value of 11.46 and a maximum value of 14.51 this shows that managers or decision makers allow employees to participate in providing ideas or solutions in solving issues concerning their firms. Thereby, providing opportunities in achieving agreed solutions, improvement in commitment and developing sense of ownership.

4.2.2   Correlation Analysis

Table 4.3: Pearson Correlation Matrix of the Dependent Variable and Independent Variable
VariablePRDISDMRSDMPSDM
PRD1.000   
ISDM.863**1.000  
RSDM.681**  .641**1.000 
PSDM.721**  .664**  .671**1.000
  **Correlation is significant at the 0.000 level (2-tailed). Sample size =116

Source: (SPSS Output Own Survey Result, 2024)

The table above present the relationship that exists between strategic decision-making practices variables (intuition strategic decision-making, rational strategic decision-making and participatory strategic decision-making as against organizational performance (productivity) of staff of selected pharmaceutical firms in Owo, Ondo state. It revealed that intuition strategic decision-making (ISDM) shows a positively and strongly relationship with productivity (PRD) at 0.863 representing 86%. Rational strategic decision-making (RSDM) shows a positive and average relationship with productivity (PRD) at 0.681 representing 68% while participatory strategic decision making (PSDM) indicates a positive and strong relationship with productivity (PRD) at 0.721 representing 72%. Therefore, the table presented shows that the variables tested were significant statistically at 0.000 which indicates that strategic decision-making has a direct relationship with organizational performance.

4.2.3   Regression Analysis

Table 4.4 Multiple Regression Results

Model Summary
ModelRR SquareAdjusted R SquareStd. Error of the Estimate
1.671a.443.3161.84069
a. Predictors: (Constant), Productivity, Intuition Strategic Decision-Making, Rational Strategic Decision Making and Participatory Decision-Making
ANOVAa
ModelSum of SquaresdfMean SquareFSig.
1Regression254.6406368.36114.132.000b
Residual1159.6705608.654  
Total1417.110595   
a. Dependent Variable: Productivity
 b. Predictors: (Constant), Intuition Strategic Decision-Making, Rational Strategic Decision Making and Participatory Decision-Making
Coefficients
ModelUnstandardized CoefficientsStandardized CoefficientstSig.
BStd. ErrorBeta
1(Constant)2.5221.132 2.227.000
 Intuition Strategy Decision-Making.236.113.2462.088.000
Rational Strategic Decision-Making.150.066.1632.272.063
Participatory Strategic Decision-Making.242.057.2254.298.001
a. Dependent Variable: Productivity

Source: Researcher’s Computation (2024).

Source: SPSS Version 26.0

4.2.4    Discussion of Findings

The study investigates the relationship between strategic decision-making practices and organizational performance of selected pharmaceutical firms in Owo, Ondo state. Three components of strategic decision-making practices were examined, intuition strategic decision-making, rational strategic decision-making and participatory strategic decision-making in relationship with the dependent variable organizational performance which was measured with productivity. From the findings intuition strategic decision-making (ISDM) shows a coeff-value of 0.236, t-value of 2.088 and P-value of 0.000 which is positive and significantly related to organizational performance. which implies that strategic managers or decision makers of the selected pharmaceutical firms under review were able to predict the issue that might arise in future thereby providing solutions based on their past experiences. This is related to the studies Al-Hashimi et al. (2021); Yilmaz and Ameen (2022); Sinnaiah et al. (2023) which indicates a positive and significant relationship with organizational performance. Rational strategic decision-making (RSDM) has a coeff-value of 0.150, t-value 2.272 and P-value 0.063 implying that RSDM is positively and insignificantly related to organizational performance during the study under review, which indicates that they were not able analyzed some of the possible solutions provided in solving their issues which might lead to these firms not actualizing their objectives if this option is opted for. The result of the findings did not aligns with the studies carried out by Al-Hashimi et al. (2021); Nauhaus et al. (2021); Asikhia and Mba (2021); Yilmaz and Ameen (2022); Sinnaiah et al. (2023) whose findings stated that rational strategic decision-making is positively and significantly related to organizational performance. Participatory strategic decision making (PSDM) has a coeff-value of 0.242, t-value of 4.298 and P-value of 0.001 which means that PSDM is positively and significantly related to organizational performance. This implies that the decision makers of these pharmaceutical firms provide opportunities for employees to participates in providing solutions or ideas thereby achieving agreed solutions, improvement of commitment and developing sense of ownership during the period under review. This study aligns with the studies carried Sev et al. (2018); Al-Hashimi et al. (2021); Asikhia and Mba (2021); Muzanenhamo and Chikosha (2022) which states that participatory strategic decision-making is positively and significantly related with organizational performance during the study under review.

From the study it reveals that strategic decision-making practices is positively and significantly related with organizational performance of selected pharmaceutical firms in Owo, Ondo state which aligns with the studies of Sev et al. (2018); Malel and Kemboi (2019); Aladesoun et al. (2020); Arend (2020); Al-Hashimi et al. (2021); Asikhia and Mba (2021); Muzanenhamo and Chikosha (2022); Bonnyventure et al. (2022); Yilmaz and Ameen (2022); Eromafunu et al. (2022); Sinnaiah et al. (2023); Gagan (2023) during the study under review.

5.0       CONCLUSION AND RECOMMENDATIONS

5.1       Conclusion

This study investigates the relationship between strategic decision-making practices and organizational performance of selected pharmaceutical firms in Owo, Ondo state. Three components of strategic decision-making practices examined which are intuition strategic decision-making, rational strategic decision-making and participatory strategic decision-making in determining the relationship with organizational performance (productivity). The results show that intuition strategic decision-making (ISDM) and participatory strategic decision-making (PSDM) were positively and significantly related with organizational performance while rational strategic decision-making (RSDM) was positively and insignificantly related with organizational performance during the study under review. Thus, the study revealed that strategic decision-making practices is positively and significantly related with organizational performance. Furthermore, it indicates that strategic managers or decision makers worked with these practices in determining and providing solutions of treating issues that they may or have encounter by adopting these practices in actualizing their aims and objectives during the study under review.

5.2       Recommendations

Based on the result above, the following recommendations are highlighted below:

  1. That firms should encourage the use of these SDM practices such as intuition strategic decision-making, rational strategic decision-making and participatory strategic decision making as it enhances performance of both the employees and organization.
  2. That firm’s decision makers should more conscious when adopting intuition strategic decision-making as it is based on steps in ascertaining expectations.
  3. That decision makers should encourage the use participatory strategic decision-making as its one of the best method of motivating and providing opportunities of employees to showcase their abilities and capabilities in the organization for better commitment development of employee.

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10 Contract Tools Compared: Features, Strengths, and Trade-Offs

Daily writing prompt
Do you remember life before the internet?

AD_4nXd06s3TzVuzeuO9ekjXqboHU11Lb9TsykNLHA9oiFwNrdcQXO6nwZYZ2h9B-OS9VPFL_HFh9Z3CqjvqkWaxgQYPK1dLjetgYxzPKFQzCTcUq8CCWIrKLMlUTo8DwlrP320xb5Ma5g?key=Y4dp48Fykl5h5eLujlKBlA

Contract lifecycle management (CLM) tools are no longer a niche solution for legal departments—they’re now a critical function across procurement, sales, HR, and finance. The best platforms help organizations centralize agreements, accelerate review cycles, reduce legal risks, and ensure compliance. Yet with a growing ecosystem of vendors, each offering different strengths, it’s easy to feel overwhelmed when making a choice.

To simplify your evaluation, we’ve compared 10 powerful CLM Software platforms that offer distinct advantages. Each entry includes a detailed overview, pros and cons, and practical considerations for legal and business teams. Legal Track leads once again for its legal-first foundation, but the rest of the list showcases platforms uniquely suited to various organizational needs.
 

1. Legal Track

Legal Track consistently ranks at the top of CLM solutions built specifically for legal departments. It offers end-to-end contract lifecycle oversight, embedded compliance logic, and tailored integrations with e-billing and matter management systems. Its powerful approval workflows enable users to track contract status, enforce clause-level policy rules, and forecast spend in real-time.

Another standout feature is Legal Track’s analytics engine, which surfaces actionable data around legal risk, contract exposure, and policy deviations. This legal-first approach ensures that contracts are enforceable, transparent, and always audit-ready.

Pros:

  • Legal-specific rule engine
  • Spend forecasting and risk dashboards
  • Configurable approval chains

Cons:

  • Geared primarily for legal users
  • May require custom implementation support

Legal Track is ideal for large legal operations or organizations with compliance-heavy contracts. Teams focused on governance, audit readiness, and legal precision will find Legal Track’s structure invaluable.
 

2. ConcordNow

ConcordNow is a cloud-native CLM tool designed for fast-moving teams. Its sleek UI and collaborative editing environment make it easy for sales, procurement, and legal users to work together in real time. ConcordNow emphasizes simplicity, with templated workflows and visual negotiation tools that allow business users to launch contracts with minimal training.

Its clause library and smart approval routing ensure consistency while reducing delays. While it may not include the deep compliance tools of legal-specific platforms, it shines in its flexibility and speed.

Pros:

  • Real-time editing and negotiation
  • Templated workflows
  • Intuitive user experience

Cons:

  • Limited advanced legal features
  • Basic obligation tracking

ConcordNow works best for cross-functional teams that prioritize speed and usability over granular compliance control. It is particularly strong in fast-paced sales environments.
 

3. Axdraft

Axdraft offers contract automation tailored to non-lawyers. Its goal is to empower teams to generate legally compliant documents without needing constant legal review. Users can create contracts through guided questionnaires that pull from pre-approved templates and clause libraries.

With integrations into CRM systems and collaboration tools, Axdraft speeds up the drafting process without compromising on compliance. Its document generation engine is among the fastest and easiest to use.

Pros:

  • No legal expertise required
  • Guided document creation
  • Fast and scalable

Cons:

  • Less customizable workflows
  • Lacks deep analytics

Axdraft is ideal for companies that want to enable sales or HR teams to self-serve contracts while still using legal-approved templates. It’s a major productivity booster for repetitive, low-risk agreements.
 

4. Lexion

Lexion is a smart contract management platform built to be legal-friendly without sacrificing business usability. It focuses on quick deployment, smart search, and seamless integration with Outlook and Google Workspace.

Lexion uses AI to automatically extract key contract metadata and track renewal timelines, reducing administrative burden. It’s particularly useful for legal teams looking to manage a growing volume of contracts without large overhead.

Pros:

  • Fast onboarding
  • AI-powered data extraction
  • Simple and efficient UI

Cons:

  • Less automation on negotiation flows
  • Limited global compliance tools

Lexion suits smaller legal teams or general counsel looking for a pragmatic, effective CLM tool that gets the job done without complexity.
 

5. Contract Hound

Contract Hound is a lightweight CLM solution targeting small and mid-sized businesses. It prioritizes ease of use over enterprise complexity. Its features include contract storage, renewal tracking, automated alerts, and permission-based document access.

While it lacks AI or full-scale workflow tools, Contract Hound gets high marks for simplicity, especially for companies new to contract digitization. It’s also affordable compared to enterprise-grade options.

Pros:

  • Clean, simple interface
  • Budget-friendly
  • Excellent for contract storage and alerts

Cons:

  • Limited workflow automation
  • No advanced integrations

Contract Hound is perfect for organizations that want to move away from spreadsheets and shared drives, but don’t yet need enterprise-grade automation.
 

6. Juro

Juro is designed for in-browser contract collaboration. Legal and business teams can co-author contracts, manage approvals, and negotiate terms without ever leaving the platform. Its integrated editor and sidebar negotiation history reduce email back-and-forth.

With built-in analytics and templates, Juro also supports faster drafting and better visibility into contract lifecycles. The platform is particularly attractive for startups and tech companies.

Pros:

  • Full in-browser collaboration
  • Clean design and UX
  • Sidebar version and comment tracking

Cons:

  • Less suited for highly regulated industries
  • Limited offline access

Juro is ideal for digital-first businesses seeking agility and speed. It supports short sales cycles and encourages legal-business cooperation.
 

7. Agreemint

Agreemint is a data-driven contracting tool built to streamline the sales contract process. It uses analytics to identify delays, measure negotiation metrics, and recommend changes to templates or workflows.

The platform integrates into CRMs like Salesforce and features negotiation playbooks that guide users through optimal contract scenarios. It adds strategic value by helping teams improve their contracting process over time.

Pros:

  • Metrics-driven workflow optimization
  • CRM integration
  • Negotiation playbooks

Cons:

  • Focused heavily on sales use cases
  • May require training for full adoption

Agreemint is best for sales ops teams that want to reduce friction in closing deals. Its real-time insights improve process and performance.
 

8. MochaDocs

MochaDocs offers a visual contract management system with a calendar-style interface. It specializes in contract alerts, deadlines, and automated reminders to ensure nothing is missed post-signature.

Its focus is more on obligation management than drafting. It helps ensure that contracts are not forgotten once signed, offering reporting tools to manage milestones and expirations.

Pros:

  • Visual deadline tracking
  • Focus on post-signature compliance
  • Simple user interface

Cons:

  • Lacks robust pre-signature tools
  • Minimal integration options

MochaDocs is ideal for facilities, HR, or administrative departments that manage service and vendor agreements. It ensures post-signature performance and accountability.
 

9. Trackado

Trackado is a contract tracking platform with strong budget visibility and financial integration. It links contract data to financial outcomes, helping companies understand obligations, cash flow impact, and renewal exposure.

The platform supports contract tagging, user roles, alerts, and document linking. Its pricing structure is attractive to SMBs with limited resources.

Pros:

  • Financial contract insight
  • Cost-effective
  • Straightforward UI

Cons:

  • No automated contract creation
  • Not ideal for large enterprises

Trackado fits companies needing simple visibility into contract financials. It enhances accountability without the need for complex configuration.
 

10. Spotler CLM

Spotler CLM is a new entrant in the market, blending AI assistance with contract drafting and risk scoring. It’s designed to flag potential compliance issues during authoring and offer clause suggestions based on prior contracts.

With Slack and Teams integrations, Spotler encourages communication between departments. It focuses on reducing legal bottlenecks while preserving control over high-risk clauses.

Pros:

  • AI-assisted drafting
  • Clause recommendations
  • Collaboration integrations

Cons:

  • Still developing feature maturity
  • Limited enterprise case studies

Spotler CLM is suitable for agile legal teams that want faster turnaround without sacrificing oversight. It’s a forward-looking tool with room to grow.

Domain Name: The Cornerstone of Your Online Branding Strategy

Daily writing prompt
Do you have any collections?

In today’s digital marketplace, the fundamental component that can either make or break a company’s online presence is its domain name. A domain name does more than act as a mere address for your website. It is a powerful element of your brand’s identity and plays a pivotal role in building brand recognition, trust, and credibility among your target audience. Designing a robust online branding strategy, therefore, begins with choosing the right domain name.

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The Importance of a Strategic Domain Name

As the initial point of contact with your brand in the virtual world, a domain name is your digital calling card. It is the first thing that consumers encounter, and it can leave a lasting impression. In essence, a domain not only signifies where your business can be found online but also mirrors your company’s ethos and aspirations.

Understanding the significance of a domain name, businesses should focus on selecting a name that is not only reflective of their brand but is also easy to remember, simple to spell, and quick to type. A complicated or ambiguous domain can lead to customer frustration, or worse, lead potential traffic to your competitors instead.

Consistency Across Branding and Domain

Ensuring consistency across all aspects of your branding is paramount, and this begins with your domain name. The alignment of your domain with your business name, taglines, and overall visual brand language fosters a cohesive and harmonious brand experience. It reinforces your brand message and aids in cultivating a professional image for your business.

Keywords and Domain Names

While the integration of keywords into a domain can bolster search engine visibility, the focus should remain on how it represents your brand. Keyword-heavy domain names may initially assist in SEO, but they seldom stand the test of time when it comes to brand recall and loyalty. Aim for a domain that strikes the right balance between SEO and brand identity.

Domain Name Registration and Protection

Once a suitable domain name has been selected, the next critical step is to secure it through domain name registration. This step formalises your claim to the name and initiates your online branding journey. Additionally, it’s wise to consider protecting your brand by acquiring various domain extensions, thus preventing others from encroaching on your online brand space.

It is also worth exploring the possibility of registering similar or common misspelling variations of your domain name, providing a safeguard against traffic loss owing to typing errors. This strategic move ensures that your potential customers will be directed to your website, regardless of minor errors they might make while attempting to reach you.

Memorability and Marketability

A memorable domain name can vastly enhance the marketability of your brand online. It can be catchy, evoke emotions, or create a strong association with the quality and type of services or products you offer. Aim for a domain name that rolls off the tongue and sticks in the memory; a name that invites curiosity and welcomes repeat visits.

Adaptable Domain Names for Future Growth

In the advent of business evolution, it is crucial to choose a domain name that not only serves the immediate needs of your business but can also adapt to its future growth. Avoid overly specific domain names that could limit your business’s ability to expand into new markets or product lines. A well-thought-out domain name should leave room for long-term development and scalability.

The Power of the Right Extension

The choice of the right domain extension, or top-level domain (TLD), has significant implications for your online brand. While .com remains the most recognized and sought-after TLD, there are many industry or location-specific extensions that could align more closely with your brand vision and audience demographics. Consider the extension that best underscores your brand’s identity and marketplace.

International Considerations

If your brand has, or intends to have, a global reach, factor in international considerations when choosing your domain name. Certain words may have different connotations or unintended meanings in other languages. A thorough check to ensure that your domain name does not offend or confuse in a global context is crucial.

The Longevity of a Good Domain Name

The longevity and sustained relevance of a good domain name cannot be overstated. As markets evolve and new technologies emerge, a domain name that has been carefully chosen for its adaptability and timeless appeal will continue to be an asset. Your domain name can survive industry shifts and technological advancements, maintaining the integrity of your online brand throughout.

To conclude, a domain name is much more than an internet address for your business; it is a pivotal foundation stone in the architecture of your online branding strategy. It encapsulates your brand’s essence and stakes out your territory in the digital world. As such, it deserves careful consideration, protection, and alignment with your brand vision to ensure your enduring online success.

Selecting the right domain name is a strategic decision that requires attention to detail, foresight, and an understanding of the broader impact it may have on your brand’s future. With the right domain name, you pave the way for your business to not only be found but to be remembered and revered as a credible and authoritative presence in the online marketplace.

Supercharge Your Sales: The Ultimate Guide to Shopify Marketing That Converts

Daily writing prompt
What are your favorite brands and why?

Having a fantastic Shopify store is only half the battle. To truly thrive in the competitive ecommerce landscape, you need a robust marketing strategy that not only attracts visitors but also converts them into loyal customers. Are you ready to move beyond basic promotion and implement powerful marketing tactics that drive real sales for your Shopify business?

This comprehensive guide, prepared by Shopify development company, delves into the essential elements of effective Shopify marketing. We’ll explore strategies to attract your ideal audience, engage them meaningfully, and ultimately convert them into paying customers, which will supercharge your sales and fuel sustainable growth.

Photo by Canva Studio on Pexels.com

1. Know Your Audience Inside and Out: The Foundation of Effective Marketing:

Before launching any campaign, a deep understanding of your target audience is paramount. Who are they? What are their needs, pain points, and aspirations? Where do they spend their time online?

  • Develop Detailed Buyer Personas: Create fictional representations of your ideal customers, outlining their demographics, interests, buying behaviors, and motivations.
  • Conduct Thorough Market Research: Analyze your niche, identify your competitors, and understand the trends shaping your industry.
  • Gather Customer Feedback: Utilize surveys, polls, and social listening to gain direct insights into your existing and potential customers.

Expert Insight: The more you understand your audience, the more targeted and effective your marketing efforts will be, leading to higher conversion rates and a better return on investment.

2. Attracting Your Ideal Customers: Driving Quality Traffic to Your Store:

With a clear understanding of your audience, the next step is to implement strategies to attract relevant traffic to your Shopify store:

  • Search Engine Optimization (SEO): Optimize your product pages, website content, and overall site structure to rank higher in search engine results for relevant keywords.
  • Paid Advertising (Google Ads, Social Media Ads): Utilize targeted advertising campaigns on platforms like Google and social media to reach specific demographics and interests.
  • Social Media Marketing: Build a strong presence on relevant social media platforms, engaging with your audience, sharing valuable content, and running targeted ad campaigns.
  • Content Marketing (Blog, Videos, Guides): Create valuable and informative content that attracts and educates your target audience, establishing you as an authority in your niche.
  • Email Marketing (Acquisition): Build your email list through lead magnets and opt-in forms to nurture potential customers and promote your products.
  • Influencer Marketing: Partner with relevant influencers in your niche to reach their audience and build brand awareness and trust.

Actionable Step: Identify the top 2-3 marketing channels where your ideal customers spend their time and focus your initial efforts there.

3. Engaging Your Audience: Building Relationships and Trust:

Once you’ve attracted visitors to your store, it’s crucial to engage them and build a connection that goes beyond a simple transaction:

  • High-Quality Product Content: Use compelling product descriptions, high-resolution images, and informative videos to showcase your products effectively.
  • Exceptional Customer Service: Provide prompt, helpful, and personalized support to build trust and loyalty.
  • Interactive Content (Quizzes, Polls): Engage your audience with fun and interactive content on social media and your website.
  • Build a Community: Foster a sense of belonging among your customers through social media groups or online forums.
  • Personalized On-Site Experiences: Tailor the content and recommendations visitors see based on their browsing history and preferences.

Key Insight: Engaged customers are more likely to make a purchase, become repeat buyers, and advocate for your brand.

4. Converting Visitors into Customers: Optimizing the Path to Purchase:

All your marketing efforts culminate in the conversion stage. Ensure a seamless and persuasive path to purchase:

  • Clear Calls to Action (CTAs): Use strong and action-oriented CTAs throughout your website and marketing materials.
  • Streamlined Checkout Process: Make it easy and secure for customers to complete their purchases with minimal friction.
  • Build Trust Signals: Display security badges, customer reviews, and guarantees prominently.
  • Offer Incentives: Consider offering discounts, free shipping, or bundles to encourage first-time purchases.
  • Retargeting Campaigns: Re-engage visitors who didn’t complete a purchase with targeted ads and offers.
  • Optimize for Mobile: Ensure a seamless and user-friendly experience on all devices.

Strategic Move: Analyze your website’s conversion funnel in Google Analytics to identify drop-off points and areas for optimization.

5. Measuring, Analyzing, and Iterating: The Key to Long-Term Success:

Marketing is not a set-it-and-forget-it activity. Continuous monitoring, analysis, and iteration are crucial for optimizing your strategies and maximizing your ROI:

  • Track Key Marketing Metrics: Monitor website traffic, conversion rates, customer acquisition cost (CAC), return on ad spend (ROAS), and customer lifetime value (CLTV).
  • Utilize Analytics Tools: Leverage Shopify Analytics, Google Analytics, and platform-specific analytics dashboards to gain insights into your marketing performance.
  • A/B Test Your Campaigns: Experiment with different ad creatives, email subject lines, landing page copy, and other marketing elements to identify what resonates best with your audience.
  • Stay Updated on Industry Trends: The marketing landscape is constantly evolving. Stay informed about the latest trends and best practices. 1  

Key Takeaway: Effective Shopify marketing is a continuous cycle of planning, execution, measurement, analysis, and iteration. By embracing a data-driven approach and constantly seeking ways to improve, you can supercharge your sales and build a thriving ecommerce business. For businesses seeking advanced and tailored marketing solutions, custom Shopify development can provide unique integrations and functionalities to enhance your marketing efforts and create a truly differentiated brand experience. Good luck on your journey to marketing mastery!

The Evolving Toolkit of the Modern Small Business Owner

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List the people you admire and look to for advice…

Photo by Ylanite Koppens: https://www.pexels.com/photo/pen-on-a-black-journal-book-934062/

Running a small business has always required grit, creativity, and stamina—but today’s entrepreneurs also need an ever-evolving digital toolkit to stay competitive. As technology moves faster and customer expectations rise, the modern business owner must wear multiple hats while still making time to grow, pivot, and adapt.

According to a 2023 report from the U.S. Chamber of Commerce, 93% of small business owners use at least one digital tool to run their operations, and those using advanced tech are nearly three times more likely to see revenue growth than those who don’t. Whether you’re just starting out or looking to scale, understanding what belongs in your modern toolkit is essential.

Essential Tools for Managing Operations

Gone are the days of managing everything in notebooks or desktop folders. Cloud-based platforms have transformed how small businesses handle day-to-day logistics, allowing owners to stay organized and responsive no matter where they are.

Core tools for operations:

  • Accounting software like QuickBooks or Xero for managing finances
  • Project management platforms such as Trello or Asana to keep tasks on track
  • Scheduling tools like Calendly for seamless client booking
  • POS systems (Square, Shopify POS) that sync inventory, sales, and customer data
  • Cloud storage (Google Drive, Dropbox) for accessible file sharing and backup

These systems don’t just keep your business running—they free up time so you can focus on higher-impact tasks.

Smart Marketing Tools That Actually Work

Effective marketing doesn’t require a huge budget, but it does require the right tools. The digital landscape allows small businesses to compete with bigger brands—if you know how to use your channels strategically.

Marketing essentials:

  • Email marketing software like Mailchimp or ConvertKit
  • Social media scheduling platforms such as Buffer or Later
  • Basic graphic design tools like Canva for branded visuals
  • CRM systems (HubSpot, Zoho) to track leads and nurture relationships
  • Website analytics (Google Analytics, Hotjar) to see what’s working—and what’s not

Tools that provide real-time business insights can help you fine-tune your message, measure results, and adjust campaigns before wasting time or money. Knowing your numbers is as important in marketing as it is in finance.

Financial Tools That Go Beyond the Basics

Staying financially healthy means more than balancing the books. Today’s entrepreneurs need tools that provide visibility, forecasting, and smart automation to stay ahead of expenses and surprises.

Finance-forward additions to your toolkit:

  • Expense tracking apps (Expensify, FreshBooks)
  • Cash flow forecasting tools to spot potential gaps
  • Invoice and payment software like Stripe or PayPal
  • Budgeting platforms to model different growth scenarios
  • Tax planning tools to stay compliant and avoid end-of-year surprises

When your financial house is in order, you can make faster, better-informed decisions—and avoid sleepless nights.

People and Productivity Tools to Scale Smarter

Whether you’re hiring your first freelancer or managing a growing team, people-related tools help you stay organized and keep your business culture strong—even if you’re all remote.

Helpful systems include:

  • Payroll platforms like Gusto or ADP
  • Time-tracking software (Toggl, Harvest)
  • Collaboration tools like Slack or Microsoft Teams
  • HR and onboarding software to manage documents and compliance
  • Surveys and feedback tools to gauge employee and customer satisfaction

Building a strong foundation for people operations early will save you time (and headaches) down the road.

Final Thoughts

The modern small business owner isn’t just managing a shop, service, or product—they’re managing an ecosystem. And that ecosystem needs tools that are agile, accessible, and adaptable.

Whether it’s unlocking sharper business insights, automating your finances, or engaging customers across channels, your toolkit should grow with your business. The right tools don’t just make life easier—they make growth possible.

Because in a world that changes by the week, the businesses that thrive aren’t the ones doing everything—but the ones using the right tools to do what matters most.

Creative Branding Strategies: Using Print to Build Loyalty

Photo by Eva Bronzini: https://www.pexels.com/photo/text-on-white-paper-7661590/

In the digital age, where inboxes are full and ads are everywhere, physical branding still holds power—especially when it’s personal. One of the smartest ways to boost customer retention and deepen brand loyalty is through thoughtful, custom print media. Unlike digital marketing, print is tactile, memorable, and often saved rather than scrolled past.

According to a study by the Direct Marketing Association, direct mail has a response rate of 4.4%, compared to just 0.12% for email, making it over 35 times more effective in grabbing a customer’s attention. That kind of staying power can be a game-changer for small businesses looking to stand out.

Here’s how you can use creative print strategies—from postcards to photobooks—to make your brand more memorable and meaningful.

Start with Purpose: What Are You Really Saying?

Before you invest in print media, clarify what message you’re trying to send. Print isn’t just about looking good—it’s about leaving a lasting impression that digital alone can’t provide.

Ask yourself:

  • Are you saying thank you or celebrating a customer milestone?
  • Are you showcasing your product or service in a more tangible way?
  • Do you want your customer to share your brand with someone else?
  • Is the print piece educational, commemorative, or promotional?

Every piece of printed material should serve a purpose and reinforce your brand values.

Personalized Print That Stays With Them

The more tailored your print media is, the more likely it is to resonate—and stick around. Customers love feeling seen and appreciated, and personalized print has the power to do just that.

Effective personalized print ideas:

  • Thank-you cards after a purchase with a handwritten message
  • Loyalty postcards with a discount code for repeat buyers
  • Mini lookbooks or style guides based on previous purchases
  • Birthday or holiday cards with exclusive offers
  • Milestone rewards like a surprise gift at the 10th order

Want to take it a step further? Design a photobook that captures a customer’s journey with your brand—showcasing user-submitted photos, product timelines, or behind-the-scenes looks. It’s part scrapbook, part brand story, and it turns customers into part of your community.

Use Print to Tell a Story

In marketing, stories sell. And print allows you to create rich, visual narratives that digital platforms often compress or overlook. Use brochures, zines, or inserts to share your “why,” introduce your team, or take customers behind the scenes.

Ways to craft a compelling brand story through print:

  • Founder’s letter about why the business was started
  • Timeline booklet of your product development journey
  • Customer features or testimonials with real photos
  • Spotlight on your process (e.g., sourcing, sustainability, craftsmanship)
  • Interactive formats like foldouts, checklists, or activity pages

Storytelling builds trust and emotional connection, which leads to long-term loyalty.

Make It Shareable

The best print materials don’t just stay with one person—they get passed around. When you create something visually compelling and useful, customers are more likely to share it with friends, family, or their own audiences online.

Tactics to make your print media shareable:

  • Eye-catching design and packaging
  • Branded hashtags or QR codes for social engagement
  • Inserts that invite participation (e.g., contests, feedback prompts)
  • Printables with value like checklists, recipes, or how-to guides
  • Limited-edition prints customers can collect or display

A beautifully printed piece can also double as a subtle advertisement sitting on someone’s coffee table or pinned to a bulletin board.

Final Thoughts

Creative print media isn’t just about marketing—it’s about building relationships. Whether it’s a heartfelt thank-you card, a custom loyalty booklet, or an invitation to design a photobook, print gives your brand weight—literally and figuratively.

As more brands chase digital clicks, the ones that slow down and connect through thoughtful, tangible experiences are the ones customers remember. And remember, loyalty isn’t just about what you sell—it’s about how you make people feel. Custom print makes it personal.

Revolutionize Your Manufacturing Through Digitalisation: A 5-Step Approach

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Do you have a quote you live your life by or think of often?

In the modern manufacturing landscape, inefficiency remains an unfortunate constant across the industry. Production facilities worldwide struggle with outdated equipment, manual documentation processes, and reactive approaches to maintenance. These persistent inefficiencies translate directly into increased costs, reduced productivity, and diminished competitive advantage. Many manufacturing operations find themselves caught in costly cycles of unplanned downtime and emergency maintenance, significantly limiting their potential in an increasingly demanding market.

Photo by Vlada Karpovich on Pexels.com

The solution to these widespread challenges lies in comprehensive digitalisation. Far beyond simply being an industry buzzword, digitalisation represents a transformative approach that can convert traditional manufacturing operations into streamlined, data-driven powerhouses of productivity.

According to this detailed analysis from GlobalReader, manufacturers can follow a structured five-step process to achieve digital transformation. This methodical approach helps factories harness the power of data and smart technologies to optimize processes, anticipate problems before they occur, and maximize overall operational efficiency.

Before diving into the digitalisation process, it’s important to distinguish between digitisation and digitalisation—terms often used interchangeably despite their significant differences. Digitisation simply refers to converting analog information into digital formats, like scanning paper documents or implementing basic sensors. Digitalisation, by contrast, involves leveraging digital technologies to fundamentally transform business models and create new value-generating opportunities through process optimization and intelligent system integration.

The 5-Step Path to Manufacturing Excellence Through Digitalisation

Step 1: Establishing the Foundation with Manufacturing Data Collection

Every successful digitalisation journey begins with comprehensive data collection. This critical first step provides the foundation upon which all subsequent improvements are built. Without accurate, real-time data, identifying inefficiencies and improvement opportunities remains virtually impossible.

Overall Equipment Effectiveness (OEE) emerges as a vital metric during this initial phase. This multifaceted measurement evaluates manufacturing efficiency through three critical components: availability (uptime), performance (production speed), and quality (defect rate). Together, these indicators provide a comprehensive view of operational effectiveness.

Modern data collection systems utilize advanced sensors and monitoring devices that integrate seamlessly with existing equipment. These technologies capture real-time information on machine performance, production rates, downtime incidents, and other key operational metrics. Whether measuring production quantities, monitoring operating times, or tracking environmental conditions, these systems provide the essential raw data needed to drive improvement.

The implementation of robust data collection infrastructure transforms previously invisible or delayed information into immediately accessible insights, creating the necessary foundation for data-driven decision making throughout the organization.

Step 2: Transforming Raw Data into Actionable Intelligence

With data collection systems established, the second step focuses on analytics capabilities that transform raw information into meaningful, actionable intelligence. While data collection is essential, the real value emerges from interpretation and analysis that reveals operational patterns and improvement opportunities.

Advanced manufacturing analytics platforms provide:

  • Real-time performance dashboards that offer instant visibility into production metrics
  • Customized reporting tools tailored to specific operational requirements
  • Trend analysis capabilities that identify patterns invisible to human observation
  • Automatic notification systems that alert management to anomalies or deviations

These analytical capabilities enable management teams to understand operational realities with unprecedented clarity, supporting faster, more informed decision-making. Rather than relying on intuition or delayed reports, leaders gain access to objective, real-time insights into every aspect of production.

The cultural impact of this transition cannot be overstated—organizations move from opinion-based to evidence-based decision making, establishing data as the foundation for continuous improvement efforts.

Step 3: Building Transparency and Collaboration Through Real-Time Information Sharing

The third digitalisation phase focuses on creating operational transparency and enhancing cross-functional collaboration. With data collection and analysis capabilities in place, information must become accessible to everyone involved in the production process, from operators to executives.

Modern operator interfaces and information-sharing systems enable:

  • Real-time visibility into machine performance, quality metrics, and production targets
  • Interactive visual dashboards that communicate complex information in intuitive formats
  • Digital documentation of quality issues, maintenance needs, and process improvements
  • Collaborative problem-solving across departments and management levels

This transparency eliminates traditional information silos, creating a single source of truth that aligns all stakeholders around common objectives and shared understanding. By replacing paper records and disconnected spreadsheets with integrated digital systems, manufacturers create environments where problems are identified quickly and addressed collaboratively.

Enhanced transparency leads directly to improved quality control, reduced waste, and more efficient troubleshooting when production issues arise. The collaborative aspect proves critical—success requires coordinated effort across organizational boundaries and hierarchy levels.

Step 4: Developing Predictive Capabilities Through Intelligent Scheduling

After establishing what happened historically and why it occurred, manufacturing organizations must develop forward-looking capabilities to anticipate future scenarios. This fourth step focuses on production scheduling and maintenance planning systems that optimize resource allocation and prevent problems before they occur.

Advanced scheduling platforms provide:

  • Intelligent production planning that balances capacity, demand, and resource constraints
  • Real-time schedule adjustments based on changing conditions or priorities
  • Preventive maintenance scheduling that minimizes unplanned downtime
  • Inventory optimization to ensure material availability without excess carrying costs

These predictive capabilities transform operations from reactive to proactive, allowing manufacturing teams to anticipate challenges and optimize resources accordingly. The transition from calendar-based to condition-based maintenance represents a particularly significant improvement, reducing both maintenance costs and equipment downtime.

By integrating historical data with predictive algorithms, manufacturers can optimize production flow, maintenance activities, and resource allocation—creating more resilient and adaptable operations capable of responding quickly to changing market demands.

Step 5: Creating an Integrated Smart Factory Environment

The final digitalisation step involves integrating all previous elements into a cohesive Smart Factory ecosystem. This comprehensive approach combines data collection, analytics, transparency, and predictive capabilities into a unified system that continuously optimizes every aspect of production.

A fully realized Smart Factory incorporates:

  • Interconnected systems where all machines, processes, and departments share information seamlessly
  • Advanced predictive maintenance capabilities that virtually eliminate unplanned downtime
  • Continuous improvement mechanisms powered by machine learning and artificial intelligence
  • Integrated resource planning that optimizes material flow, energy usage, and labor allocation

This integration delivers value across organizational levels—from executives gaining strategic insights to operators receiving real-time guidance. The resulting environment enables unprecedented levels of efficiency, quality, and responsiveness to market demands.

While Smart Factories significantly enhance operational performance, they don’t eliminate all challenges. New complexities may emerge, including:

  • Identifying new types of bottlenecks that become visible only after obvious inefficiencies are addressed
  • Managing increased supply chain demands as production capacity and efficiency improve
  • Addressing scaling limitations as productivity growth creates new resource constraints

Understanding that digitalisation represents a journey rather than a destination helps manufacturers maintain realistic expectations while pursuing continuous improvement through technological evolution.

Embracing the Digital Manufacturing Future

The five-step digitalisation journey—from basic data collection through integrated smart factory creation—offers manufacturers a clear path toward operational excellence. This structured approach transforms traditional production facilities into data-driven, highly efficient operations capable of meeting increasingly demanding market requirements.

Advanced solutions incorporating artificial intelligence and machine learning further enhance these capabilities, enabling sophisticated anomaly detection and process optimization beyond human analytical capabilities. These technologies help identify subtle production deviations and resolve emerging bottlenecks before they impact overall system performance.

For manufacturers ready to embrace digitalisation, the path forward involves strategic implementation of these five steps, creating a foundation for sustainable growth and competitive advantage in an increasingly digital manufacturing landscape. The journey may present challenges, but the potential rewards—increased efficiency, reduced costs, improved quality, and enhanced market responsiveness—make digitalisation an essential strategy for manufacturing excellence in the modern era.

Leadership Styles and Employees’ Performance of Private Tertiary Institutions in Ibadan, Oyo State

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What books do you want to read?

Emmanuella, O., & Oluwasola, I. J. (2026). Leadership Styles and Employees’ Performance of Private Tertiary Institutions in Ibadan, Oyo State. International Journal of Research, 12(4), 559–588. https://doi.org/10.26643/ijr/2026/21

Corresponding Author

Achievers University Owo, Ondo State, Nigeria

osarenmen@gmail.com

Ibosiola Joseph Oluwasola

Achievers University Owo, Ondo State, Nigeria

Akeredolu Adebisi Gabriel

Rufus Giwa Polytechnic Owo, Ondo State, Nigeria

ABSTRACT

The study investigates the relationship between leadership style and employees’ performance of tertiary institutions in Ibadan, Oyo state. Four (4) variables of leadership style were examined, autocratic leadership style, democratic leadership style, transformational leadership style and transactional leadership style in relationship with the dependent variable employees’ performance. Cross sectional survey research design was used for this study with population of 585 using stratified random probability sampling technique and a sampling size of 238 while 205 respondent’s questionnaire were retrieved for analysis. From the result of the analysis carried out using Robust Ordinary Least Square Regression (ROLS), it was discovered that Democratic Leadership Style (DELS) and Transformational Leadership Style (TFLS) were positively and significantly related to Employees’ Performance (EP) while, Autocratic Leadership Style (AULS) shows a positive but insignificant relationship with Employees’ performance (EP) and Transactional Leadership Style (TSLS) shows a negative and insignificant relationship with Employees’ Performance (EP) of private tertiary institutions in Ibadan, Oyo state. The study concludes transformational leadership style should be practiced because of its creativity as well as performance and supportive nature also, knowledge can easily be shared amongst employees when organizations are using a transformational leadership style and thus promoting organizational culture and improving overall performance.

Keywords: Autocratic Leadership Style, Democratic Leadership Style, Transformational Leadership Style and Transactional Leadership Style.

Introduction

Adekunle (2020) posited that leadership is an important factor in every human activity and the realization of human aims and objectives but, Zamin and Hussin (2021) argue that the adopted leadership style and work climate impact commitment levels of the employees and influence job performance. Anyaegbunam and Anekwe (2021) posited that the success or failure of any organization depends on the leadership and the styles. Different leadership styles contribute to improving organizational performance and the capacity to overcome leadership challenges encountered in organizations. These styles include autocratic, bureaucratic, charismatic, laissez-faire, participative, transformational and transactional leadership styles which allow a leader to connect employees’ or organizational performance (Onwuegbuna, 2022). Leadership style is the most important factor for the development of any private or governmental organization or any educational institution. Thereby creating influence, and motivation to lead employees to achieve pre-determined goals and objectives (Wase & Jeyaprabha, 2022).

1.1       Statement of the Problem

In today’s business world, the flow of life depends mostly on the effectiveness of leadership styles such as survival of the organization, development as well as effective performance. Though, the present global economy is driven by profitability, innovation and performance (NawoseIng’ollan & Roussel, 2017). The Nigerian university system has been overwhelmed with numerous challenges which have seen the nation’s universities being ranked below 100th worldwide. Also, despite all these challenges, administrative and leadership direction have continually gathered these challenges (Yusuf-Habeeb & Yusuf, 2017). Currently, most organizations stress creating the workflow and team to improve efficiency in their organizational performance (Al-Malki & Wang, 2018).

According to Agarwal (2020) Leadership style is an important area as it enables employees to work effectively and efficiently in an organization and leadership styles adopted by managers in an organization promote organizational objectives and goals. Although, there are progress and understanding of leadership styles in Nigeria and especially the impacts of democratic leadership style on employees’ performance at tertiary institutions in Nigeria and how some tertiary institutions are yet to realize goals due to challenges related to leadership style (Idowu, 2019; Manza, et al., 2020; Onwuegbuna, 2022).  Though the issue leading to this study may be listed as rising from unsuitable applications of leadership styles responsible for a poor working relationship that ties employees and management of tertiary institutions. And most studies have been carried out as regards leadership style and employees’ performance in developed countries but in Africa especially Nigeria studies carried out are mostly in the area of banking, and   companies but research carried out in Nigeria on tertiary institutions is not much.

Though, most researchers have worked on leadership style and employees performance in Nigeria such as Ajibade, et al., (2017); Orji, et al. (2017); Kalu and Okpokwasili (2018); Ekpenyong (2020); Amussah, et al. (2020); Nwagbala, et al. (2021); Adegboyega and Awolusi (2021); Akpoyibo (2022) and Onwuegbuna (2022). But few researchers have been able to work on tertiary institutions in Nigeria recently such few scholars are Yusuf-Habeeb and Yusuf (2017); Odunlami, et al. (2017); Kalu and Okpokwasili (2018); Idowu (2019); Manza, et al. (2020); Onwuegbuna (2022). It was observed that these researchers mainly used transformational, transactional, charismatic, participatory, and laissez-faire as components of leadership style while autocratic, and democratic amongst others were not used in measuring leadership style and employees’ performance of tertiary institutions in Nigeria. Another aspect is the methodology where the questionnaire was not measured based on a multi-factor leadership questionnaire. Therefore, this study made use of this scaling factor by Bass (1995) and Yousef (2000) scale of measuring employee performance. Also, the study emphasized an understanding of leadership style the underlying factors, issues and influence on employees’ performance at private tertiary institutions in Ibadan, Oyo State, Nigeria.

1.2       Research Questions

The study investigates the following

  1. What is the impact of autocratic leadership style on employees’ performance at private tertiary institutions in Ibadan, Oyo State?
  2. Does democratic leadership style influence employees’ performance at private tertiary institutions in Ibadan, Oyo State?
  3. What is the relationship between transformational leadership style and employees’ performance at private tertiary institutions in Ibadan, Oyo State?
  4. How does transactional leadership style impact employees’ performance at private tertiary institutions in Ibadan, Oyo State?

1.3       Research Hypotheses

To provide answers to the research questions derived from this study, the following hypotheses were formulated:

H01:     There is no significant impact of autocratic leadership style on employees’ performance at             private tertiary institutions in Ibadan, Oyo State.

H02:     There is no significant influence of democratic leadership style on employees’ performance          at private tertiary institutions in Ibadan, Oyo State.

H03:     Transformational leadership style has no relationship with employees’ performance at       private tertiary institutions in Ibadan, Oyo State.

H04:     There is no significant impact of transactional leadership style on employees’ performance           at private tertiary institutions in Ibadan, Oyo State.

1.4       Scope of the Study

The study investigated the relationship between leadership styles and employees’ performance at private tertiary institutions in Ibadan, Oyo State. The choice of Lead City University, Ibadan was conceived because of the closeness of the area to the researcher and the fact that it is one of the largest private universities in Ibadan, Oyo State, Nigeria. The population was based on the academic and non-academic staff of the school. The study used four (4) leadership style components (autocratic, democratic, transformational and transactional leadership styles) which serve as the independent variables and described their impact on employees’ performance which is the dependent variable. The study used a stratified random probability sampling technique in selecting the sampling size of the population while Robust Ordinary Least Square regression analysis was carried out in determining the significance level of each variable and the timeframe for the study was September 2023 to January, 2024.

2.0       Literature Review

2.1       Employees’ Performance

Employee performance is important for an organization as a measure of success in running any business, because the higher the performance, the higher the chance to achieve organizational goals (Pradana, et al., 2020). Though the company expects employees to have good performance given the importance of employee performance, it can be said that performance improvement is one of the important aspects of human resource management for the company which can be carried out if employees have good quality work so that employees can work competently and can complete work on time according to predetermined standards (Fakhri, et al., 2020). Organizations as well need to pay massive attention to their employees and their welfare, because happy and motivated employees are the sole channel through which organizations can become successful organization (Insan & Masmarulan, 2021). Furthermore, employee performance is focused on examining how well an individual employee performs at their job over a given period. Employee performance is also a critical review of the jobs that have been done and completed by an employee over some time by analyzing how the job is done either promptly or otherwise (Alheet, et al., 2021; Amegayibor, 2021).

2.1.2    Leadership Style

Belete (2020) argued that leadership styles refer to the pattern of leaders’ behaviour that characterize a given leader or various patterns of behaviour favoured by the leader during the process of directing and influencing employees (Efendi & Graduate, 2020; Amussah, 2020). It is a style that invites and directs followers or employees to achieve common goals by creating a work environment that is more authoritative, controlled, effective and directed (Abadiyah, et al., 2020). Bastari, et al. (2020) stated that a leader’s influence is known to make improvements to employees in achieving company goals. while, leadership style is associated with the actions of a leader when leading and providing guidance (Rohman et al., 2020). Through leadership style, an effort can be formed to influence or direct employees or followers by mobilizing available human and material resources effectively and efficiently throughout the management process to achieve the desired objectives or goals (Purnomo et al., 2020). Leadership style in an organization is one of the factors that play a significant role in enhancing the interest and commitment of employees in the organization (Zamin & Hussin, 2021; Clinton & Ogbor, 2021). Leadership styles determine the level of employee participation in decision-making and the way an organization is run administratively (Akpa, et al., 2021; Wase & Jeyaprabha, 2022). For this study, autocratic, democratic, transformational and transactional leadership styles are used in measuring leadership style.

2.1.3    Autocratic Leadership Style

This type of leadership is often best used in situations where crisis arises when decisions must be made quickly and without dissent. It is valuable when organizations face a crisis or when an urgent problem arises that requires immediate attention (Al-Khajeh, 2018). This kind of style sometimes irreparably hinders organizational growth because there is a tendency to force their direct reports to perform tasks in a constricted manner (Belete, 2020). Also, in this leadership style, there is no collective vision and slight motivation among leaders and employees. Also, commitment, innovation and creativity are eliminated (Amussah, 2020; Wase & Jeyaprabha, 2022). Thus, the autocratic leadership style is a classical leadership approach, and the corporate equivalent of dictatorship or tyranny and which is marked by the leader having complete authority and the subordinates obeying the instructions of the leader without questioning and without receiving an explanation or rationale for such instructions (Khudhair, et al., 2022).

2.1.4    Democratic Leadership Style

According to Priarso, et al. (2018) in a democratic leadership style, leaders dynamically encourage and stimulate group decisions and group discussions.  Some characteristics of the democratic leadership style are the fact that group members are encouraged to share ideas and opinions, even if the leader retains the final say over decisions, members of the group feel more engaged in the process and innovative ideas are welcome and encouraged as well as rewarded. And because it yields a lot of benefits, employees are encouraged to share their thoughts which can lead to better ideas and more innovative solutions to issues (Sadia & Aman, 2018). This type of leadership style is the opposite of the autocratic leadership style and in this leadership style, the leaders are generally more people-oriented and the feelings of their subordinates or employees (Derese, 2020). Democratic leadership style is a very open and collegial style of running a team and researchers have found that this learning style is usually one of the most effective and leads to higher performance (Belete, 2020; Saputra, & Mahaputra, 2022).

2.1.5    Transformational Leadership Style

Transformational leadership style according to Idowu (2019) is the process of influencing major changes in attitudes and assumptions of organizational members and building commitment to the organization’s mission or objectives (Eliyana, et al., 2019). Transformational leaders or managers do encourage their subordinates or employees to view the problem from a new point of view, provide support and encouragement communicate vision, and stimulate emotions and identification (Bastari, et al., 2020; Derese, 2020).

Amussah (2020) stated that transformational leaders motivate their followers in such a way that it goes beyond the usual rewards and monetary exchanges (Alheet, 2021; Patzelt, et al., 2021; Udin, 2021; Baig, et al., 2021). Osano (2022) opined that the importance of this leadership style, leaders in an organizational workplace cannot be over-emphasized as this set of leaders have the capacity and needed skills to solve problems, transform the organization and take the organization to greater heights to achieve better results for the organization (Dey et al., 2022). Thus, the transformational leadership style creates valuable and positive change in the followers with the end goal of developing followers into leaders (Wase & Jeyaprabha, 2022; Weber, et al., 2022).

2.1.6    Transactional Leadership Style

The transactional leadership styleentails the interchange process that results in the compliance of employees or subordinates. Though the leader made the request, it is unlikely to inspire excitement for or devotion to the mission’s goal and concentrates on having internal players complete the necessary duties to enter the organization’s desired outcomes (Idowu, 2019). Transactional leaders exhibit behaviours related to both corrective and constructive aspects where the constructive behaviour style is labelled contingent reward and the corrective style is labelled management by exception (Chang, 2019). Managers in this leadership style fulfil their obligations solely by creating good working conditions, without paying attention to meeting objectives or goals (Daniels et. al., 2019). Transactional leader work according to the principle of good performance and the employee will receive a sufficient reward (Aun, et al., 2019). The transactional leadership style involves an exchange relationship between managers and employees in the direction of establishing goals thereby clarifying the role and task required (Udovita, 2020). Transactional leaders focus mainly on maintaining the status quo and they are oriented to enhance the present way of doing things (Wahyuni, et al., 2020). Therefore, the transactional leadership style is the process whereby leaders can entice subordinates to perform and thereby achieve desired outcomes by promising rewards and benefits for the accomplishments of tasks and administering punishments when the task is not well accomplished (Kabiru & Bula, 2020; Holbert, et al., 2021).

AUTOCRATIC LEADERSHIP STYLE
DEMOCRATIC LEADERSHIP STYLE
TRANSFORMATIONAL LEADERSHIP STYLE
TRANSACTIONAL LEADERSHIP STYLE
EMPLOYEES’ PERFORMANCE
LEADERSHIP STYLE

2.4       Conceptual Framework

Figure 2.1: Conceptual Framework of the Study

(Researchers Computation, 2024)

Based on the review of available literature, a conceptual framework is shown in Figure 2.1. The focus of the framework is to investigate the relationship between leadership style and employees’ performance. Where leadership style is the independent variable which is measured with autocratic leadership style, democratic leadership style, transformational leadership style and transactional leadership style while the dependent variable is employees’ performance.

2.5       Theoretical Review

2.5.1    Transformational Leadership Theory

This theory (also known as relationship theory) focuses on the connections formed between leaders and followers (Bass & Avolio, 2000). This theory is premised on a leadership style that inspires followers to improve performance by focusing on the wants and needs of the organization as well as the personal concerns of its members (Munir & Aboidullah, 2018). Leadership effectiveness under this theory is dependent on individualized consideration, intellectual stimulation, inspirational motivation and idealized influence (Ewell, 2018; Getachew & Erhua, 2018). Idealized influence refers to when transformational leaders act as role models to their subordinates such that the followers identify themselves with a high level of morale and enthusiasm to fulfil the demands of leader whom they respect, admire and trust (Bass & Avolio, 2000). Leaders using this approach can motivate others, to want to change, improve and be led (Hall, 2002; Ewell, 2018) and possess high ethical and moral standards (Getachew & Erhua, 2018),

2.5.2    Path-Goal Theory

The path-goal theory was developed by Martin Evans in his 1970 paper, “The Effects of Supervisory Behaviour on the Path-Goal Relationship” and was refined by Robert House in his 1971 paper, “A Path-Goal Theory of Leader Effectiveness”. The theory is based on specifying a leader’s style or behaviour that best fits the employee and work environment to achieve a goal (Malik, 2013). Also, this theory can be explained as a leadership style whereby a leader exhibits certain contextual behaviours that align the follower’s goals with the organization’s goals and direct the followers to choose the best paths to achieve these goals (Malik, 2013). The goal of this leadership style is the improvement of employee productivity by focusing on employee satisfaction and motivation (House, 2015). The Path-Goal leadership theory is based on the Vroom expectancy theory in which an individual will act in a certain way based on the expectation that the act will be followed by a given outcome and on the attractiveness of that outcome to the individual (Ghiasi & Limoni, 2015). The Path-Goal theory posits that leaders may not only use varying behaviours with different subordinates but might use different behaviours with the same subordinates in different situations (Rego et al., 2012; Malik, 2013).

In relating this theory with leadership style, leaders that lead utilizing a Path-Goal leadership style reward and encourage their followers for goal achievement and also provide their followers with the necessary direction, clarity and assistance with the elimination of obstacles for them to attain their goals (Malik, 2013). House (2015) identified four leadership styles namely directive, supportive, participative and achievement-orientated leadership (Ewell, 2018). The directive leader is a type of leader that schedules the tasks of the followers and directive leaders also provide guidance to the followers and let them know exactly what is expected from them (Rohman et al., 2018). Achievement-oriented leaders expect their followers to perform at their highest level by setting goals for them to reach (House, 2015). Supportive leaders aim to show concern for the needs of the followers by employing friendly interaction and participative leaders use collective decision-making by consulting the followers and using their suggestions before making any decisions (Priyashantha, 2016). The theory posits that leaders may use different behaviours with subordinates in a similar situation and or employ varying behaviours with the same subordinate in different situations and this theory suggests that depending upon subordinates, and situations, different leadership behaviours will increase acceptance of leader by subordinates, level of satisfaction and motivation to improved performance (Ghiasi & Limoni, 2015).

2.6       Empirical Review

Clinton and Ogbor (2021) examined the impact of a strategic leadership approach on organizational performance. The findings reveal that democratic and laissez-faire leadership styles have a significant relationship with the performances of staff while the autocratic leadership style has no significant relationship with the performances of staff of GTB in Asaba. Anyaegbunam and Anekwe (2021) examined the effects of leadership styles on employee performance with particular reference to Life Breweries Plc, Onitsha. The study revealed among others that there is a positive and significant relationship between the leadership style in the organization and employees’ performance. Nwagbala, et al. (2021) examined the relationship that exists between transformational leadership style and participatory leadership style on employee performance in Stanel World, Awka, Anambra State. The findings were that there is a significant relationship between leadership style and employee performance by showing a positive relationship between participative leadership style and employee while showing a positive relationship between transformational leadership style and job satisfaction. Adegboye and Awolusi (2021) examined the effect of leadership style on employee productivity in the Nigerian oil and gas industry using Chevron Nigeria Limited as a case study. Results of the descriptive and regression analysis indicate that the autocratic leadership style is the most predominant in the Nigerian Oil and Gas followed by laissez-faire, bureaucratic, transactional, democratic and charismatic leadership styles. Udin (2021) provides new insights into uncovering the black box related to the relationship between transformational leadership and employee performance. Using a literature review from various previous studies in the last five years (2017-2021), the result of this study justifies that transformational leadership, in various organizational settings and sizes, has a significant effect on employee performance. Iman, et al. (2021) explained the influence of leadership and work motivation on employee performance at private universities within the province of Southeast Sulawesi which is mediated by knowledge-sharing behaviour. A survey approach and explanatory research method were used. The results obtained showed that leadership has a positive and significant effect on employee performance and knowledge-sharing behaviour. Negash, (2021) examined the effect of leadership styles such as transformational, transactional, laissez-faire, democratic and autocratic on employees’ performance at Debre Berhan wood processing PLC. Descriptive and explanatory research designs were applied to cross-sectional data collected from 202 sample respondents. Results revealed that transformational leadership exerted the highest positive influence on employee performance followed by democratic, transactional, and laissez-faire leadership styles respectively, while autocratic leadership style had a negative significant effect on employee performance. Amegayibor (2021) explored the association between leadership styles and employee performance in a family-owned manufacturing business. A quantitative approach and a correlational design were adopted with a census technique of sampling 400 employees, an interview schedule, multiple linear regression, and SPSS 16.0 version were carried out for analysis. The results revealed that autocratic, charismatic, and paternalistic leadership styles influence employees’ performance. Also, autocratic, charismatic and visionary leadership styles influence error reduction. Furthermore, paternalistic and visionary leadership styles influence employees’ quality of work. Osano (2022) investigated the influence of leadership style on employee performance in Kenya. A descriptive design and survey design were adopted for the study. The result indicated that the transformational leadership style influences employee performance, the transactional leadership style showed that it has a positive and significant influence on employee performance, the participatory leadership style influences employee performance and the autocratic leadership style influences employee performance. Wase and Jeyaprabha (2022) assessed the practices of leadership styles that influence employees’ job performance. The results of the research were mixed which revealed positive results and negative results. The result of the analysis carried out showed that transformational and servant leadership behaviours positively and significantly influence employees’ performance at the workplace. While autocratic and transactional leadership behaviours are not significant in influencing employees’ performance. Khudhair, et al. (2022) identified the impact of leadership style on employee performance using a sample size of 100 from one private organization in Selangor, Malaysia conducted with a convenience sampling technique. From the result, regression coefficient analysis shows that there is a significant and positive impact of democratic and laissez-faire leadership styles on employee performance. While autocratic leadership style shows a negative significant impact on employee performance. Imam and Sopiah (2022) explored a systematic literature review on the influence of leadership style on employee performance. The results of the study revealed that the leadership style of a leader is to solve the problem by approaching each employee to build an emotional approach so that the relationship between leaders and employees can run well.

Onwuegbuna (2022) examined the impact of the democratic leadership style on employees’

performance in selected private universities in Ota, Ogun State, Nigeria. The findings show that the democratic leadership style has an impact on employees’ performance in Nigerian private universities. Akpoyibo (2022) investigated leadership style and employees’ performance in the Nigerian banking industry with particular reference to GTB Plc. Survey design was carried out using both primary and secondary sources. It was resulted that the staff of GTB are familiar with different leadership styles of which several are practiced by management towards employees and that the leadership styles practiced at GTB include the participatory style, democratic as well as the charismatic leadership style that the team leaders GTB create a conducive work environment which that helps employees do their jobs also, that the management of GTB provides sufficient assistance to employees who go through hard times and that the type of leadership style adopted by top management at GTB motivates employees in performing their jobs.

2.7       Research Gap

Most studies have been carried out as regards leadership style and employees’ performance in developed countries but in Africa especially Nigeria studies carried out are mostly in the area of banking, and manufacturing companies but research carried out in Nigeria on tertiary institutions is not much. Though, most researchers have worked on leadership style and employees performance in Nigeria such as Ajibade, et al. (2017); Orji, et al. (2017); Kalu and Okpokwasili (2018); Ekpenyong (2020); Amusa, et al. (2020); Nwagbala, et al. (2021); Adegboyega and Awolusi (2021); Akpoyibo (2022) and Onwuegbuna (2022). But few researchers have been able to work on tertiary institutions in Nigeria recently such few scholars are Yusuf-Habeeb and Yusuf (2017); Odunlami, et al. (2017); Kalu and Okpokwasili (2018); Idowu (2019); Manza, et al. (2020); Onwuegbuna (2022). It was observed that these researchers mainly used transformational, transactional, charismatic, participatory, and laissez-faire as components of leadership style while autocratic, and democratic amongst others were not used in measuring leadership style and employees’ performance of tertiary institutions in Nigeria. Another aspect is the methodology where the questionnaire was not measured based on a multi-factor leadership questionnaire. Therefore, this study made use of this scaling factor by Bass (1995) and Yousef (2000) scale of measuring employee performance. Also, the study emphasized an understanding of leadership style the underlying factors, issues and influence on employees’ performance at tertiary institutions in Ibadan, Oyo State, Nigeria.

3.0       METHODOLOGY

This study makes use of a cross-sectional survey research design to investigate the relationship between leadership style and employees’ performance at private tertiary institutions in Ibadan, Oyo state. The main reason for this survey was to gather the proper information to provide insight into leadership style and employees’ performance of private tertiary institutions in Ibadan, Oyo State, Nigeria. This study focused on Lead City University because it is one of the largest, most populated and most well-known private universities in Ibadan amongst other private universities. The population of this study consists of a staff of Lead City University in Ibadan, Oyo State, Nigeria. The total population for this study is 585 (five hundred and eighty-five). Table 3.1 illustrates the selected outcome alongside the number of staff of both academic and non-academic staff of the school.

3.1: Distribution of staff of selected branches

S/NITEMNUMBER OF STAFF
1Academic Staff347
2Non-Academic Staff238
 TOTAL585

Source: Field Survey, 2023

The sample size for this study was approximately 238 using the Slovin’s formula which is illustrated below.

3.1       Reliability of Instrument

Table 1: Alpha Test for Reliability, Consistency and Validation

                                                            average

                             item-test     item-rest       interitem

Item         |  Obs  Sign   correlation   correlation     covariance      alpha

————-+—————————————————————–

  ep         |  205    +       0.8515        0.6643        .0378527      0.3572

auls         |  205    +       0.3328        0.0888         .128992      0.6684

dels         |  205    +       0.7280        0.4746        .0649452      0.4972

tfls         |  205    +       0.7827        0.5752        .0543015      0.4356

tsls         |  205    –       0.2574        0.0327        .1368966      0.6802

————-+—————————————————————–

Test scale   |                                             .0845976      0.6139

——————————————————————————-

Source: Author Compilation from STATA 14

The table above shows Cronbach Alpha test for reliability, consistency and validity of the study instrument which is the questionnaire. The minimum acceptable value for Cronbach’s alpha is 0.50; Below this value the internal consistency of the common range is low. Meanwhile, the maximum expected value is 0.90; Above this value is perceived as redundancy or duplication. Alpha values between 0.55 and 0.90 is usually preferred. In this study, the Cronbach Alpha test results as seen from the table above shows a value of 0.61 which makes the instrument for this study reliable and valid.

3.2       Method of Data Analysis

The method of data analysis was of two parts. The first part consists of the frequencies, means and percentages which were used to describe the characteristics of the sample. The second part was the regression analysis used to infer meaning about the entire population from the sample findings. Also, analysis of variances, model summaries and regression coefficients were used to describe the characteristics of the population of study while STATA version 14 and Microsoft Excel were used as the principal data analysis tools.

3.3       Model of Specification

This comprises the elements used in measuring the independent variable (Leadership Style) which are Autocratic Leadership Style (AULS), Democratic Leadership Style (DELS), Transformational Leadership Style (TFLS) and Transactional Leadership Style (TSLS) on the dependent variable which is employees’ performance.

The model for the study is functionally stated below:

EP’= ƒ(AULS, DELS, TFLS, TSLS)’ ………………………………………             3.1

The model is econometrically stated as:

EP = β0 + β1AULS + β2DELS + β3TFLS + β4TSLS + Ɛ …………………            3.2

Where:

EP                   = Employees’ Performance

AULS             = Autocratic Leadership Style

DELS              = Democratic Leadership Style

TFLS               = Transformational Leadership Style

TSLS               = Transactional Leadership Style

β0                           = Intercept

β1 – β3 > 0        = Coefficient of AULS, DELS, TFLS and TSLS

Ɛ                     = Error term

ⅈ                       = Samples of Lead City University Ibadan, Oyo State, Nigeria.

The a priori expectation for this study is stated:

β1, β2, β3, β4 > 0, the reason is that the variables used here are a process dimension

4.0       Data Presentation and Analysis

Particularly, a total of 240 questionnaire were sent out to the respondents for data generation as shown in the table below:

Table 1: Analysis of Questionnaire

QuestionnairesCopiesPercentage
Retrieved20585%
Un-retrieved3515%
Sent copies240100%

Source: Author Compilation from field work, 2024

The result from the analysis of the retrieved questionnaire shows that out of the 240 questionnaire that were sent, 205 of them were retrieved. This represented 85% of the total questionnaire sent and this was the number that was used for analysis in the subsequent sections that will follow. 35 of the questionnaires could not be retrieved, representing 15% which is not significant.

4.1       Data Analysis

Correlation Analysis

In examining the association among the variables, we employed the Spearman Rank Correlation Coefficient (correlation matrix), and the results are presented in the table below. 

Table 4.7: Correlation analysis

             |       ep     auls     dels     tfls     tsls

————-+———————————————

          ep |   1.0000

        auls |   0.1418   1.0000

        dels |   0.5966   0.0306   1.0000

        tfls |   0.6561   0.2370   0.4046   1.0000

        tsls |  -0.0431  -0.0089  -0.0701   0.0144   1.0000

Author’s computation (2024)

In the case of the correlation between leadership styles and employee performance, the above results show that there exists a positive and weak association between autocratic leadership style and employee performance (0.1418). There exists a positive and moderate association between democratic leadership style and employee performance (0.5966). There exists a positive and high association between transformative leadership style and employee performance (0.6561). There exists a negative and weak association between transactional leadership style and employee performance (-0.0431). However, to test our hypotheses a regression results will be needed since correlation test does not capture cause-effect relationship.

Regression Analysis

Particularly, to examine the cause-effect relationships between the dependent variables and independent variables as well as to test the formulated hypotheses, we used a robust regression analysis since our results reveal the presence of heteroskedasticity. The robust regression and the OLS results obtained is presented and discussed below.

Table 2: Regression Result

  EP Model (OLS)EP Model (Robust Regression)
CON0.42 {0.549}  0.86 {0.239}  
AULS0.10 {0.452}    0.18 {0.216}
DELS 0.44 {0.000} ***0.40 {0.000} ***  
TFLS0.50 {0.000} ***  0.44 {0.000} ***  
TSLS-0.01 {0.945}-0.09 {0.536}   
F-statistics Wald Statistics20.32 (0.00) ***14.95 (0.00) ***
R- Squared0.530.53
VIF Test1.14  
Heteroscedasticity Test5.62 (0.0177) **  

Note:      (1) bracket {} are p-values 

(2) **, ***, implies statistical significance at 5% and 1% levels respectively

In the table above, we observed from the OLS pooled regression that the R-squared value of 0.53 shows that about 53% of the systematic variations in employee performance for the period of interest was jointly explained by the independent variables in the model. This implies that employee performance cannot be 100 percent explained by the leadership style variables. The unexplained part of employee performance can be attributed to the exclusion of other independent variables that can impact on employee performance but were excluded because they are outside the scope of this study. However, there are captured in the error term. The F-statistic value of 20.32 and its associated P-value of 0.00 shows that the OLS regression model on the overall is statistically significant at 1% level, this means that the regression model is valid and can be used for statistical inference. 

Test of Hypotheses

Following the above, the discussion of the robust regression results became imperative in testing our hypotheses. The below is a specific analysis for each of the independent variables using the robust regression for the models.

Hypotheses 1: There is no significant impact of autocratic leadership style on employees’ performance at private tertiary institutions in Ibadan, Oyo State.

The results obtained from the robust regression reveals that the variable of autocratic leadership {0.18 (0.216)} as an independent variable to employee performance appears to have a positive insignificant impact on employee performance. This therefore means we should accept the null hypothesis and reject the alternate hypothesis. Hence, there is no significant impact of autocratic leadership style on employees’ performance at private tertiary institutions in Ibadan, Oyo State.  This implies that autocratic leadership style insignificantly improves employees’ performance at private tertiary institutions in Ibadan, Oyo State during the period under study.

Hypotheses 2: There is no significant influence of democratic leadership style on employees’ performance at private tertiary institutions in Ibadan, Oyo State.

The results obtained from the robust regression reveals that the variable of democratic leadership style {0.40 (0.000)} as an independent variable to employee performance appears to have a positive significant influence on employee performance. This therefore means we should reject the null hypothesis and accept the alternate hypothesis. Hence, there is no significant influence of democratic leadership style on employees’ performance at private tertiary institutions in Ibadan, Oyo state. This implies that democratic leadership style significantly improves employees’ performance at private tertiary institutions in Ibadan, Oyo state during the period under study.

Hypotheses 3: Transformational leadership style has no relationship with employees’ performance at private tertiary institutions in Ibadan, Oyo State.

The results obtained from the robust regression reveals that the variable of transformational leadership style {0.44 (0.000)} as an independent variable to employee performance appears to have a positive significant impact on employee performance. This therefore means we should reject the null hypothesis and accept the alternate hypothesis. Hence, transformational leadership style has no relationship with employees’ performance at private tertiary institutions in Ibadan, Oyo State.  This implies that transformational leadership style significantly improves employees’ performance at private tertiary institutions in Ibadan, Oyo State during the period under study.

Hypotheses 4: There is no significant impact of transactional leadership style on employees’ performance at private tertiary institutions in Ibadan, Oyo State.

The results obtained from the robust regression reveals that the variable of transactional leadership style {-0.09 (0.536)} as an independent variable to employee performance appears to have a negative insignificant effect on employee performance. This therefore means we should accept the null hypothesis and reject the alternate hypothesis. Hence, there is no significant relationship of transactional leadership style on employees’ performance at private tertiary institutions in Ibadan, Oyo State. This implies that transactional leadership style insignificantly decreases employees’ performance at private tertiary institutions in Ibadan, Oyo State during the period under study.

5.0       CONCLUSION AND RECOMMENDATIONS

The managing style of a leader is essential to the success of teamwork which leads to organizational growth. In many cases, leaders are not aware of the essential wants and needs of their employees or subordinates, or they fail to understand the difference between the individuals involved in the team. A successful organization is a reflection of excellent leadership. Hence, we investigate the relationship between leadership styles on employees’ performance in private tertiary institutions in Ibadan, Oyo State. Based on the findings of the study, we conclude that autocratic leadership style insignificantly improves employees’ performance at private tertiary institutions in Ibadan, Oyo State during the period under study. However, we also conclude that democratic leadership and transformation leadership style significantly improves employees’ performance at private tertiary institutions in Ibadan, Oyo State during the period under study. Finally, we conclude that transactional leadership style insignificantly decreases employees’ performance at private tertiary institutions in Ibadan, Oyo State during the period under study.

5.3       Recommendations 

This study has sufficiently established different positions on the impact of leadership styles on employees’ performance in private tertiary institutions in Ibadan, Oyo state. Based on the findings of this study, we carefully recommend that:

  1. Transformational leadership style is recommended because of its creativity as well as performance and supportive nature also, knowledge can easily be shared amongst employees when organizations are using a transformational leadership style and thus promoting organizational culture and improving overall performance.
  1. Transformational leaders as well as democratic set of leaders have the capacity and needed skills to solve problems, transform the organization and take the organization to greater heights to achieve better results for the organization.

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Tools and Resources for a Successful E-Commerce Business

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Write about your dream home.

E-commerce businesses rely on various tools and resources to thrive in a competitive marketplace. From managing networks to reaching potential customers through targeted marketing, the right tools can drive success. Choosing the right tools can help streamline operations, improve customer satisfaction, and enhance conversion rates. Below, we will explore the essential resources for e-commerce businesses that aim to succeed in today’s digital world.

Optimizing Your E-Commerce with Network Management & Monitoring Solutions

Effective network management and monitoring are crucial to the smooth operation of any e-commerce business. A strong, secure, and reliable network is the backbone of online sales, supporting everything from inventory management to customer transactions. Network monitoring tools allow businesses to avoid potential issues, ensuring disruptions do not affect the shopping experience.

With the rapid growth of online sales, e-commerce companies must maintain high uptime and security. Monitoring tools help detect irregularities, threats, and system failures in real time, enabling quick resolution. Such solutions also provide detailed insights into network performance, helping identify areas for improvement.

Additionally, a solid network infrastructure supports various aspects of e-commerce, including payment processing and product updates. Network management tools ensure that connections are stable, which helps avoid problems such as slow-loading pages or interrupted checkout processes. This stability leads to higher customer satisfaction, fewer cart abandonments, and increased trust in the business.

Investing in network monitoring tools allows e-commerce businesses to predict and solve potential network issues before they escalate. This proactive approach minimizes downtime and enhances the overall customer experience. A reliable network is essential for e-commerce growth and helps businesses maintain a competitive edge in a digital world.

Boosting Conversions through Effective Email Retargeting Strategies

Email retargeting has become an essential tool for driving conversions in e-commerce. By targeting customers who have shown interest in products but did not purchase them, businesses can increase their chances of completing a sale. Through strategic email campaigns, e-commerce businesses can re-engage visitors and encourage them to return to their sites.

An effective email retargeting strategy includes sending personalized emails to users based on their browsing behavior. These emails can highlight abandoned items, offer discounts, or remind customers about products they viewed. The key is to make the content relevant to the individual, increasing the likelihood that they will take action.

SafeOpt is one such platform that helps businesses optimize email retargeting campaigns. Tracking customer behavior and sending timely, tailored emails assists companies in improving customer retention and increasing sales. This kind of targeted approach helps create a stronger connection between the business and the consumer, leading to better long-term relationships.

The success of email retargeting relies on timing and relevance. Emails sent too late or not personalized tend to be ignored, but when done right, they can significantly improve conversion rates. By nurturing leads with well-crafted email campaigns, e-commerce businesses can turn interested visitors into loyal customers.

Leveraging Automation Tools for Seamless E-Commerce Operations

Automation tools have revolutionized how e-commerce businesses manage operations. From inventory management to customer service, automating repetitive tasks frees up valuable time for businesses to focus on growth and strategy. E-commerce platforms integrate with various automation solutions to ensure smooth, consistent operations across all areas.

One key benefit of automation is its ability to streamline order fulfillment and tracking. Automation tools can update inventory in real time, ensuring that stock levels are always accurate. This prevents overselling, reduces errors, and provides customers receive their orders promptly, improving their overall shopping experience.

Customer support is another area where automation tools make a significant impact. Chatbots and automated email responses can handle common queries, allowing businesses to provide 24/7 customer support. This reduces the need for human intervention in routine tasks and ensures that customers receive quick responses, vital for maintaining satisfaction and loyalty.

Marketing efforts can also be automated to enhance efficiency. Tools that manage social media posts, email campaigns, and personalized promotions help businesses maintain a consistent online presence without constant manual input. Automation increases productivity and enables businesses to scale their operations and innovate to stay ahead of competitors.

Altogether, the right combination of network management, email retargeting, and automation tools can elevate e-commerce businesses to new heights. By leveraging these resources, companies can streamline operations, enhance customer satisfaction, and drive growth in an increasingly competitive market.

Strategies for Achieving Tax Debt Relief

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What’s your favorite candy?

Managing tax obligations can be a profound challenge for many individuals and businesses alike. Accumulating tax debt is not an uncommon issue, but finding effective strategies to address it can seem daunting. Understanding the available options for tax debt relief and implementing them correctly could save considerable amounts of money and stress. This article dives into several methods to manage or reduce tax burdens. Below, we will explore the avenues through which you can achieve a more stable financial status concerning tax liabilities.

The Pros and Cons of an Offer in Compromise (OIC)

An OIC allows for a settlement of tax debt for less than the full amount owed. One of the most attractive aspects of an OIC is the opportunity it presents for significant debt reduction, particularly for those unable to pay their full tax liability. However, it’s worth noting that not everyone is eligible for this relief option, as the IRS considers one’s ability to pay, income, expenses, and asset equity.

The upside of an OIC is the potential fresh start it offers taxpayers. After an acceptance, provided the taxpayer stays compliant with tax regulations for the following five years, the remaining debt is forgiven. This can alleviate the ongoing pressure of accumulating interest and penalties, creating a path towards financial recovery.

Despite the potential negatives, for many, an OIC can be a lifeline. Taxpayers should carefully analyze whether this option aligns with their financial situation and whether the potential debt reduction outweighs the disadvantages. Consulting with a trustworthy and experienced tax debt relief professional can provide essential guidance in the decision-making process.

Negotiating With the IRS: Tips for Success

Communicating directly with the IRS can be intimidating, but successful negotiation can lead to manageable tax settlements. It’s important to approach the process with a clear plan and supporting documentation. This demonstrates good faith to resolve the outstanding debt and can lead to a more favorable outcome.

One of the key negotiation strategies is to understand the IRS’s point of view. They are interested in collecting as much of the tax debt as possible while remaining receptive to the taxpayer’s ability to pay. By recognizing this, you can present a realistic proposal that meets both parties’ needs. Moreover, taxpayers should remain responsive to all IRS communications and be proactive in resolving disputes.

Being truthful and transparent with the IRS is crucial during negotiations. Any attempt to hide assets or income could result in more severe penalties and diminish the chances of a successful negotiation. Presenting a clear and honest financial picture will foster a more cooperative dialogue with tax authorities.

Setting up a Payment Plan for Manageable Tax Repayment

If an OIC is not suitable, setting up a payment plan could be an alternative. The IRS offers both short-term and long-term installment agreements to help taxpayers spread out their debt over time, making payments more manageable. Short-term plans typically span up to 120 days, while long-term agreements may extend the repayment period over several years.

The primary advantage of an installment agreement is its flexibility. Taxpayers can negotiate the terms and adjust their monthly payments according to their financial abilities. Additionally, while in a payment plan, forced collection actions such as liens or levies are generally halted, granting a sense of financial security and stability.

Seeking Professional Help: When to Consult a Tax Attorney or Certified Public Accountant (CPA)

Deciding when to engage a tax attorney or a CPA can significantly impact the outcome of tax relief efforts. A complex tax situation or substantial debt could merit professional assistance. These experts can navigate tax laws and IRS procedures with precision, potentially uncovering relief options that a taxpayer might overlook.

Having a professional on your side could also level the playing field when dealing with the IRS. These specialists have experience in negotiation and are familiar with the rights and options of taxpayers. Moreover, they can represent taxpayers in communications and proceedings with the IRS, providing a buffer that can ease stress and confusion.

Overall, navigating the complexities of tax debt requires a careful approach, tailored to individual circumstances and financial capabilities. From understanding the IRS’s relief options to the strategic engagement of tax professionals, individuals have a variety of methods at their disposal to manage or reduce their tax liabilities. Proactive measures, informed decisions, and sometimes, professional guidance, are key to achieving a more secure financial position regarding tax debt.

Documents about tax debt on a table.