There are many different programs that you can use to organize data for your home, school, or business. Excel is one of the programs that many people use to do this, a program that is one of the easier ones to use. Excel allows you to not only to organize your data, but also allows you to calculate the data, and evaluate that data. You can also make charts, tables, and graphs to better show the data and how it affects the company with which you are working.
Ways to Learn
There are many ways to learn to use Excel, so that you can use it to the best of your ability. You can learn it on your own, watch videos on the internet such as this one here, or take classes to learn the program. All these methods are good in their own way but depending on what you are using the program for you might want to learn in a unique way.
One way is to just sit and play with the program, learning as you go. You can learn this way in your own time and learn only what you need to learn for your particular project. This is an effective way to learn if you are using the program for personal reasons. This might be to do your monthly budget or to plan for a trip or other big expense.
By working on your own and learning the program, you can save yourself some money, but this way usually takes longer than other methods. If you need to use Excel for business, this might not be the way to learn the program. However, this is an effective way to learn if you are using it for personal reasons such as making monthly budgets and trip planning.
Another way to learn Excel is to access the internet and learn through videos and websites. Learn more about Excel at this site: https://en.wikipedia.org/wiki/Microsoft_Excel. This method will take a while, and you must decide which website or video to trust to give you the correct information. There are people that really know what they are doing and share their information with others. On the other hand, there are people who pretend to know what they are doing and share what they think they know. You might learn something this way, or you may get everything wrong, taking longer to complete your project.
The Best Way to Learn
Probably the best way to learn how to use Excel is to learn from an excel training course from experts. Learning in this way will ensure that you learn all the tips and tricks to allow you to have the best project possible. Experts can show you step-by-step how to use each aspect of the program. Learning this way will help you to make more professional projects getting better results. It also allows you to receive a certificate showing that you learned from a professional.
Six Good Reasons
There are six good reasons to attend an MS Excel training course so that you can get the best results from the program. You can earn Excel Certification that will set you apart from your colleagues and to show employers that you have the skills needed to do your job. This training can make you more efficient in your job allowing you to do better and be more competent. Learning Excel from a training course will give you more credibility than learning on your own or using videos from the internet. You can be more prepared to work in financial positions with professional training.
It has been around for many years and Excel will probably be around for many years to come. This means that this is a skill that will always be pertinent to the business world and other jobs, as well.
One
Setting yourself apart from your colleagues is important if you want to move up in the company. By using this program, you can create spreadsheets that will show your employer the finances of the company and allows you to create graphs and charts to track where the money in the company goes. You can create schedules for staff and manage inventory.
Two
You can become more efficient in your job by learning this program. You can learn to format cells in the program based on a certain criterion and apply it to other cells quickly. By using the charts and tables option, you can use the information in the cells to clearly show trends in the market without having to use a separate program to make them.
Three
By learning how to use this program from a reputable company, you will gain credibility with your employer and your colleagues. If you try to do this on your own, you will not get the certificate that shows that you know the program inside out. You can use this certificate to show that you are willing to learn new aspects of your job and are not afraid to try new things.
Four
Having a certificate to show that you have put the time and effort in to truly learn the program. If you have paid attention in the class, you can use your skills to improve in your career.
Five
You can be better prepared to do the financial aspects of the company you work with. You can show the information with graphs, tables, and charts.
Six
Excel has been around since 1985, making it a standard in the computer world. By learning this program instead of another one, you can be assured that you are on top of the business world. Since it has been around for decades, you can rest assured that the things that you learn will be around for many years to come.
Conclusion
There are many ways to learn Excel depending on your needs for the program. If you want to be the best in your business world, it is best that you learn from a professional expert in the field. Excel can help you to get ahead in your employment by giving you ways to show your company how they are doing financially. You can show your employer that you are willing to learn new skills to improve yourself.
The nation that destroys its soil, destroys itself
Franklin D. Roosevelt
We make hue and cry on climate change, pollution and like but are we concerned about our soil? Do you know that 95% of our food comes from the top soil? Our activities have already degraded 52% of our agricultural soils and by 2045 we will have 40% less food for 9.2 billion people. Can you imagine the repercussion?
First let us know what soil is and why it is so important.
Basically, soil is sand combined with organic matter. It is the loose surface material that covers the land and is called the “skin of the earth”. The soil consists of organic material, minerals, gases, liquids, and organisms that sustain life. Soil contains numerous organisms like bacteria, fungi, actinomycetes, algae, protozoa and nematodes, earthworms, archaeans and so on. These organisms help the plants to grow and survive. It is the abundance of organic content in soil that sustains all other dependent species, including humans.
Soil bacteria are a critical component of biogeochemical cycle. It helps in crop production.
These bacteria have several functions: (1) providing nutrients to crops; (2) stimulating plant growth, for instance by producing plant hormones; (3) inhibiting the activity of plant pathogens; (4) improving soil structure; and (5) microbially accumulating or leaching inorganic nutrients.
Several kinds of bacteria are used in soil for bioremediation of polluted soil, and for mineralization of organic pollutants.
Soil microbes help the plants to intake water and nutrients from soil.
Healthy soil prevents the dangerous cycles of floods and droughts that plague many regions of the world.
How soil degradation affects us?
Soil degradation means the loss of physical, chemical and biological properties of soil.
Organic matter loss, soil fertility decline, erosion, adverse changes in salinity, acidity, or alkalinity, or efflorescence is some causes.
Impacts of soil degradation are devastating – depletion of fertile soil, habitat destruction and biodiversity loss, extinction of species, high level of nutrient runoff into lakes, desertification of land, large scale migration, malnutrition and war.
Factors causing soil degradation:
Physical factors: include change in the natural composition of soil due to factors like rainfall, wind erosion, floods and mass movement. The fertile top portion of the soil gets eroded, thereby degrading the soil quality.
Biological factors: Human and plant activities also reduce the quality of soil. Human activities like poor farming practices degrade the quality of soil. Plant activities include an overgrowth of bacteria and fungi in an area that can negatively affect the soil microbial activity through biochemical reactions, resulting in reduced crop yields and reduced soil productivity capacity.
Chemical factors: Changes in the quality of alkalinity or acidicity of soil also affects its fertility. Chemical factors also include waterlogging. Chemical factors bring irreversible loss to soil nutrients such as deposition of iron or aluminum rich soils.
Man-made factors: Human activities such as deforestation, excessive use of fertilizers, industrial wastes, overgrazing, mining activities, urbanization and poor agricultural practices also leads to land degradation.
What can we do to save our soil?
Reduce deforestation: At the individual level, it is not an easy task. But we can plant trees and make people aware of the importance of planting trees. Individuals all over the world need to respect forest cover and reduce certain human-induced actions that encourage logging. Involvement of government and international organizations is required to reduce, if not stop deforestation.
Land reclamation: it refers to the restoration of lost organic content and minerals of the soil. Although the soil quality degraded is irreversible, still we can replenish the lost organic matter and minerals to some extent. This is called land reclamation. Degraded soil may be restored by adding plant residues or by improving range management. One of the simplest methods is planting trees, crops, vegetation and flowers over the affected soil. Plant roots make the soil stronger.
Prevention of salinization: Activities like reducing irrigation, planting salt tolerant crops like rice, wheat, mustard etc result in high returns because reclamation projects require zero inputs and labor. Preventing salinization of crops beforehand is the beast and an economical step.
Conserving soil by tillage: This includes cultivating in such a manner that the soil quality remains almost to its natural condition. Example – Leave crop residue from previous year on the surface to guard the soil from erosion and avoid poor tillage practices such as deep plowing.
This year, Sadhguru, an Indian yogi and visionary has launched a movement called “Save Soil”. To make people aware of this burning issue, Sadhguru is travelling from India to UK in a 100-day motorcycle journey. He will cover 26 countries spanning 30,000 km.
“Start local, involve your neighbourhood, start a vegetable garden, get your hands in the soil – not in the dirt as is commonly said, as soil is not dirty – it is rich, it is our foundation of a healthy life and a safe environment.”
Sadhguru
This is just the beginning. Such initiatives from the government and other institutions will support the ‘’Save Soil” cause and help restore our land its lost fertility.
Customer expectations are changing swiftly and businesses need to adapt through digital transformation to understand the customers and their journey. Customer experience is now becoming the key differentiating factor in the customers’ decision-making process. The positive or negative experience customers receive across multiple touchpoints is what now defines the brand.
Omnichannel customer experience is no longer an aspiration. It’s fast becoming a must have for any modern business.
And that’s because consumers don’t have just one way to interact with your brand any more. There’s a whole range of different channels available at their fingertips to reach out and learn more about your products and services: Google searches, social media, videos, and mobile apps to name but a few.
The reality is, if you want to cater to the modern consumer, you simply have to adopt an omnichannel approach.
So, let’s take a look at exactly what omnichannel customer experience is and how you can create and improve it for your company.
Omnichannel customer experience is when a business advertises to, sells, and supports prospects and customers across multiple channels, treating each interaction or touchpoint (e.g. social media, SMS, chatbots) as part of a single, frictionless whole.
An omnichannel approach enables customers to begin their experience with your brand in one channel and continue it on another channel seamlessly.
Why is an omnichannel customer experience important?
Omnichannel customer experience allows you to reach the modern consumer in a contextually relevant way at every point in their journey, regardless of the channel they access from.
This positively impacts the quality of customer interactions and creates greater customer engagement.
Benefits of omnichannel customer experience
Adopting an omnichannel approach has a number of benefits for both your customers and your business. Some of the most important are:
More choice for customers. Modern customers expect a frictionless experience with your brand. Providing a variety of integrated channels allows them to interact with you however is most convenient for them while maintaining relevance.
Improved customer retention and revenue. According to ClickZ, shoppers who use three or more channels to interact with brands have a purchasing frequency rate 250 percent higher than single-channel users. Harvard Business Review also reports that customers who used more channels spend an average of 4 percent more in physical stores and 10 percent more online.
Cater to a broader audience. Certain consumers may favor certain ways of interacting with a brand. The greater the number of channels you have available, the greater the variety of potential customers you can attract.
Collect better data. Omnichannel journeys provide a rich source of data. This data can be used to gain a deeper understanding of your customers and provide valuable insights into where customers encounter issues, allowing you to improve your offering.
Omnichannel vs multichannel customer experience
Most businesses use multiple channels for sales and support. But having multiple channels doesn’t automatically equate to an omnichannel experience.
A multichannel business may have a website, social media account, brick and mortar store, and so on. However, every channel operates independently in its own silo. There might be one goal and strategy for Facebook and a different one for a company’s website.
An omnichannel approach also involves interacting with consumers through a variety of channels, but instead of having a unique strategy for each one, omnichannel focuses on creating an integrated experience in real time. All the channels are knitted tightly together.
How to build an omnichannel customer experience
Wondering how to get started with an omnichannel customer experience? Here are some tips you can use to integrate multiple channels.
Map the customer journey
It stands to reason that if you want to create a seamless omnichannel customer experience, you need to fully understand your customer journey: where buyers begin, and all the touchpoints that lead to purchase and beyond.
Mapping the customer journey also helps you identify where gaps and issues arise. Once these are out in the open, you can make tweaks to them and optimize the shopping experience across channels to increase sales and improve convenience.
Listen to feedback
Feedback from customers can give you the information you need to improve the customer journey and create a more cohesive customer experience.
So, collect reviews and ask your customers for their opinions. Use the opportunity to find out how customers want to interact with your brand. That way you can build an omnichannel approach catered specifically to your customers needs.
Sending out surveys can be done through email or mobile apps, or you could even generate a popup on your site that lets customers rate their experience and give comments and suggestions.
Use the right technology
Seamless user experiences are impossible without the right technology. Support agents should be able to contact customers through live chat, video and voice calls, mobile apps, and more depending on their preferred method of communication.
But to create a true omnichannel customer experience, you need to bring all of this data together in a single customer view. That way, no matter what the channel a customer accesses from, your team has all their information available to pick up seamlessly from where they left off.
Websites should also use technology to offer personalized experiences in the form of product recommendations to encourage customers to make repeat purchases.
Identify the stakeholders
Implementing an omnichannel experience doesn’t happen overnight. You’ll need to work closely with multiple departments, like your sales, marketing, customer service, and product teams. At the end of the day, a cohesive customer journey relies on a cohesive internal approach to get it done.
If it all seems too overwhelming, a good tip is to start small and then modify the customer journey across further platforms as you go. You can align experiences in your main channels first, then expand these experiences across multiple supporting platforms.
How to improve the omnichannel customer experience
Even with an omnichannel customer experience strategy in place, there’s still room to build on this and improve over time. Here are some ways you can go about it.
Better understand your customers
Even a well-planned omnichannel strategy will fail if it’s not directed at the right customer. To make sure that doesn’t happen, you must have an up-to-date understanding of consumer behavior.
Use big data and surveys to gain insights into customer behavior, what they expect from your brand, and how this changes over time. Making business intelligence and analytics software part of your research process can provide you with valuable insights into who your ideal market is and what they need from you.
Follow the leaders
There are plenty of success stories to follow in the omnichannel world. While copying the steps taken by brands like Starbucks, Amazon, Disney, or Bank of America won’t likely catapult your business to the same level of success, paying attention to where they’re putting their resources can help you find your way. There are some examples of companies getting omnichannel right later in the post to give you some ideas.
Get the support you need
Maintaining a successful omnichannel customer experience isn’t a one-employee show. It takes an entire team to make sure things are on track. You’ll need managers, researchers, developers, freelancers, and, most importantly, support. If there is doubt surrounding the effectiveness of an omnichannel program, address it straight away before it becomes a problem. And as new employees join the business, make sure they understand the emphasis being placed on omnichannel at the organization.
Develop your mobile capabilities
Not all industries have mastered mobile-friendly platforms yet. And surprisingly, there are plenty of ecommerce businesses whose websites could use a facelift and a few upgrades. Not only does this create doubt in a client’s mind about your brand, but it hurts your SEO ranking, which affects how prominently your business’s website appears on search engine results pages. Consider using a mobile-friendly analyzer to see how your website is stacking up.
Conduct a content analysis
The appearance of your site, app, support articles, and social media should all be consistent. But no matter how great they look, they won’t get you far without great content. Some businesses tend to focus on writing keyword-heavy blogs and website pages, hoping to rank high in search engines. Or, their product writing is clunky or unclear. Conduct a content analysis of your website and other platforms to make sure you’re catering to your readers and users, no matter where they see you.
Improve your response times
What’s your average response time for social media inquiries? It may surprise you to know that close to half of consumers expect a social media response time of fewer than 60 minutes. And if you’re not responding to customer messages at all you’re doing your brand a great disservice.
When it comes to your website, make sure you’re taking every opportunity to engage and address visitors. You can use communication channels like live chat software or chatbots to make every visitor feel heard and appreciated.
Take your omnichannel approach offline
There are plenty of offline omnichannel opportunities. Even though most client interactions are digital, there are still analog channels that might make sense for your industry and business. Radio, magazine ads, direct mail, event sponsorships, and branded merchandise are all examples of offline channels you can explore and integrate into your strategy.
Rethink in-store consumer experiences
Today’s consumers are often uncomfortable in brick-and-mortar stores compared to browsing online at home. Research shows that 87 percent of consumers research products online before purchasing. Help consumers transition easily from online to offline. This could be something as simple as providing live inventory for brick-and-mortar locations so customers can easily decide whether to make a trip to the store. And if it’s not in stock, your website could recommend other products that might fit the bill instead.
Choose your channels wisely
One mistake many companies make with omnichannel is thinking that they must be on every platform. Omnichannel marketing isn’t about being everywhere, but about being present, available, and consistent in the places your target consumers are and creating a positive user experience.
Learn where your customers are spending their time — whether it’s Pinterest, Instagram, Facebook, or LinkedIn. Don’t forget about offline opportunities as well. Optimize your content for only the offline and digital channels that you need in your marketing approach. There’s no point overstretching and putting your message where it won’t be heard.
Keep it consistent
It may seem obvious, but whenever you doubt the direction your omnichannel strategy is going, remind yourself that consistency is key to developing loyal audiences and stronger customer relationships. From your website to your app, from your social media pages to your email, from your employee’s shirt logo to your receipts, strive for consistent branding throughout.
Need some inspiration? Let’s take a look at a few top brands that have successfully integrated different digital channels.
Starbucks
Starbucks offers a premium user experience.
Customers are rewarded with a free drink after they sign up for a customer loyalty program. When they make a purchase through the Starbucks card, they can reload through the app, website, in-store or by a mobile device — and their total rewards points are updated across all platforms.
Coffee enthusiasts can also make mobile orders, gift digital Starbucks cards, find stores near their location and tip their baristas without going out of their way.
Neiman Marcus
Neiman Marcus is a fashion brand that uses technological innovation to connect online and offline platforms.
The Neiman Marcus app connects shoppers to sales associates through text messages, calls, emails, or FaceTime. Shoppers can also use it to check their points and view upcoming events or promotions.
The website delivers personalized product recommendations and remembers size preferences, too. One major differentiator between Neiman Marcus and other online stores? You can use geolocation to find items stocked in nearby stores. New arrivals that suit customers’ preferences are sent through email and direct mail.
“Memory Mirror” is another distinct omnichannel feature. Have you ever wondered how your outfit looked from behind or from the side? The Memory Mirror can record and capture your try-ons from every angle. Hesitant shoppers who need a second opinion can also seek advice on their looks by sharing the outfits with their network.
The Dufresne Group
The Dufresne Group used technology to take services online while keeping the kind of in-person experience so pivotal for selling in an industry like furniture.
Previously, furniture repair required two on-site visits: one for assessment and the other for the repair work. Video chat allowed the team to reduce on-site inspections, providing the same high quality service instead remotely, increasing convenience.
Omni-channel marketing ensures that messaging and branding are consistent among channels. It acknowledges and addresses the customers across their preferred platforms to deliver a smoother buying experience at every stage of their journey. It also includes merging the different channels together (for example, social media, website) for promotional experiences.
Dalit – Bahujan politics, which is perceived as having no road map, could learn from Ambedkar’s political experiments
The rapid decline of the Bahujan Samaj party over the years has led some to believe that Dalit politics lacks a suitable road map . Rebuilding the Bahujan movement will be difficult if the political agenda and electoral strategies are not improvised. In such a crisis, the Dalit-Bahujan leadership could learn from B.R. Ambedkar’s political experiments.
Ambedkar’s social movement and political thoughts are heralded for making Indian society sensitive towards the ideas of social justice and democracy. Ambedkar was keen to find a dignified place for the ‘Untouchables ‘ in modern institutions, including legislative bodies . He appealed to the ruling classes to recognise the ‘Untouchables ‘ as a new social and political minority, and demanded special safeguards for them from the state . He thought community based political representation would liberate the ‘Untouchables ‘ from the hegemony of the social elites and help them bring their issues to the mainstream. But Ambedkar was not interested in Framing the Dalits as a political force for the Dalits alone ; he expected them to unify vulnerable caste groups, religious minorities and the deprived working classes and bring about revolutionary political change .
Forming political parties
Ambedkar’s first political party, the independent labour party (ILP) , was committed to the welfare of the working classes . The socially marginalised castes , especially the ‘Untouchables ‘ , formed a significant part of modern industry, especially in Bombay . Ambedkar noticed that parties claiming to represent the interests of the working class did not pay attention to the concerns of ‘ untouchable’ labour . He reprimanded the socialist -communist leadership for betraying the trust of lower caste workers . The ILP , he proposed , would highlight the class -caste relationship and contest coercive “Brahmanism & Capitalism” together.
In 1942, Ambedkar established his second political party , the Scheduled Federation (SCF) , in Bombay . This was when hectic deliberations were taking place between the Congress, the Muslim League and the representatives of religious minorities over India’s constitution. In new constitutions in the world then, different religious communities and groups were granted political safeguards and cultural rights according to their numerical strength and historical location. Ambedkar wanted to establish the Depressed Castes as one of the prime actors in the nation building process . The SCF demanded that the ruling classes cherish the values of socially diverse groups and integrate the different aspirations of marginalised people in their plans for a new India . Further , the SCF meant to promote the interest of the diverse ‘Untouchable ‘ castes on a single national platform. Ambedkar introduced the SCF as a rival of the Congress and a harsh critic of M.K. Gandhi’s leadership. The Congress was depicted as an association of powerful caste groups and rich capitalists .
Integrating effective social media automation into your business’s processes will result in more engaging content — and in today’s world, that could spell the difference between failure and success.
To put it simply, social media automation should be a crucial part of any business plan.
In this article, we will discuss how using social media automation tools can help create and schedule more engaging content.
What is social media automation?
Social media automation helps businesses organize their social media presence. Through the use of tools, you can create, schedule, and share content with audiences, usually for marketing purposes.
As a result, businesses can increase profit margins and dedicate more time to their team members and other tasks. Below are a few key points exploring why your company should use social media automation tools.
What are the benefits of social media automation?
Social media automation ensures your business doesn’t miss out on connecting with its customers. The number of social media users in the world today is 4.62 billion, which is more than half the global population.
Automating your social media with, for example, scheduled posts and chatbots to respond to comments, is a great way to reach those users. In fact, 80% of businesses that use social media automation reported improved lead generation and an 77% increase in conversions.
If this statistic alone doesn’t pique your interest, have a read below through some of the key benefits of social media automation.
It will make your content consistent, boosting your online presence
Maintaining a consistent stream of engaging, quality content is paramount to building your online presence. It is what separates you from the crowd.
Consistency can be achieved with social media automation tools like Buffer and Hootsuite that enable you to accurately schedule your content for historically peak times across multiple platforms.
Integrating social media automation tools into your business can save you and your team hours of hard work. Devoting manual time to post content across multiple social media platforms once your business starts to pick up speed will limit your progress.
Familiarize your team with suitable tools that can help them strive toward your business objectives. Run your content through a grammar checker to ensure it’s free of errors. Enlist the help of friendly chatbots. Schedule posts meticulously with easy-to-use planners.
Automation improves engagement
Monitoring activity across all of your social media platforms in one place will make it easier to achieve higher user engagement.
Being privy to consumer consensus, brand mentions, messages from the community, and statistics on each post are all pieces of valuable data that can be leveraged to help drive engagement.
Maintaining a level of organization through social media automation applications will also ensure you are responding to your community in a prompt manner, making you more aware of your community’s needs.
Content marketing that is engaging and powerful will be what makes a difference to your company’s bottom line. One well-written advertisement or clever call to action can be worth countless poorly thought out pieces of content.
Scheduling posts ahead of time will mean you or a team member won’t have to stop what they’re doing numerous times a day to post or tweet. Since you won’t be rushed, you can make your content the best it can be. And you can spend your time on pressing tasks while automation takes care of social media.
Get to know your community
Social media automation tools can also be great ways to listen to what your community wants.
Social listening is when you use tools that gather data and then automatically piece together the conversation people are having about your brand or industry in the online realm.
This is highly valuable information, and if used wisely it will help you create even more engaging content in the future.
It can help you understand things like:
The best time to post future content.
Growing trends or needs that the community wants to be fulfilled.
The best or worst aspects of your competitors’ content.
How your content is better than your competitors’.
Ways your content is being beaten by your competitors.
This information is pivotal and should be at the forefront of future content design.
Postfity Dashboard: create, automate, and analyze social media content
Easily schedule posts across multiple social media platforms to ensure you maximize audience engagement. Postfity’s seamless UI design helps you keep organized and on top of your social media content.
When you are posting on three or four platforms daily, it can sometimes get overwhelming.
With excellent functionalities across Twitter, LinkedIn, Facebook, Instagram, and many others, social media automation is an attractive prospect on Postfity.
Use the platform’s sleek calendar dashboard to gain insight into the upcoming days and weeks of your social media content, and give desired group members secure access to simultaneously work on the same profile.
Postfity also recommends trending and new post ideas generated by AI that have analyzed search engine results, which can help inspire your team’s future content.
The all-in-one dashboard of Sendible makes social media automation easy.
Designed for use by larger agencies, Sendible is perfect for anyone who is on multiple platforms with several accounts on each.
With an intuitive workflow and the ability to link multiple members to one account, Sendible will help you organize even the largest of content libraries.
Sendible posts are queued in bulk and then scheduled to be posted at a time when your community is most active. This drives engagement.
Social Inbox is a feature that compiles all comments and activities of your community in one place. This makes it even easier to stay actively engaged with them.
Add streams from different social media platforms and prioritize new community comments and activity. Once you have responded to the messages from your community, simply archive them and keep your inbox tidy.
A great alternative to Postfity and Sendible is Sprout Social.
Sprout Social’s holistic approach to community engagement has made them an attractive social media automation application for many budding businesses.
Similar to Postfity, Sprout Social offers a structured calendar dashboard that helps you stay on top of your future content.
The platform provides social listening analytics to help you gain excellent consumer insight, meaning you can adjust which content you are producing to more authentically engage with your audience.
Manage all your campaigns, development, and analysis from inside the application. Sprout Social is a one-stop-shop for efficient social media automation.
Tailwind Landing Page: Pinterest creation and scheduling
If you aren’t taking advantage of Pinterest’s platform as a way to market to your community, you should consider doing so.
If you use Chrome, the Tailwind extension is extremely user-friendly and can be integrated instantly.
Drag and drop to your editorial calendar and get a huge leg up on organizing your social media content.
The smart loop feature allows you to repin high-performing content and informs you which boards to republish to. This makes scheduling content to relevant times of the year even easier.
Comprehensive analytics track pins’ performance, enabling you to monitor and learn from past and current campaigns.
The innovative “Tribes” feature encourages collaborative community marketing. Gain access to group boards by creating meaningful Pinterest content and contributing to the tribe, which can have viewerships that can range into the millions.
Automate your success
There is no denying that social media automation is here to stay.
These tools will open up doors for your business. Staying active and informed in this space will allow you to remain ahead of the pack.
Your content can always improve, and your processes can always be more streamlined. Even if your social media marketing is already showing positive results, don’t be afraid of changing a winning strategy.
You’re likely to see even greater success with social media automation, and the hours you free up will be a precious resource as your business grows.
There have been several efforts to project M.K. Stalin as a prime ministerial candidate
Twenty five years ago, in Tiruvarur, the then Tamil Nadu chief minister and DMK president M. Karunanidhi was asked by a journalist why he was not aspiring for the post of Prime Minister. He replied :” I know my limitations”. The question was raised against the backdrop of a serious bid made by the founder of the Tamil Maanila congress (Moopanar) , G.K. Moopanar, to become prime minister following the resignation of H.D. Deve Gowda as the head of the United Front Regime . Today, concerted efforts are on to project Karunanidhi’ s son and Chief Minister M.k. Stalin as a prime ministerial candidate.
In the last couple of months , many events can be cited as attempts at promoting Mr. Stalin to the National scene. In early February, the chief Minister wrote to leaders of almost three dozen parties across the country, asking them to nominate their representatives to the All India federation of social justice. Later that months, kerala chief minster Pinarayi Vijayan , former Congress president Rahul Gandhi, Rashtriya Janta Dal leader Tejashwi Yadav , and former Chief Minister of Jammu and Kashmir Omar Abdullah came to Chennai to participate in the launch of the first volume of Mr. Stalin’ s autobiography, Ungalil oruvan ( one among you) . A month later , in New Delhi, leaders of various non BJP opposition parties came together during the inauguration of the DMK’s office . Mr. Stalin’s condemnation of Union Home Minister Amit Shah’s observations on the hindi language and his participation at a seminar held last week during the CPI(M)’s party congress in Kannur were also viewed as part of his March towards national politics.
It is rather uncommon for a leader of Tamil Nadu to get national prominence. Other than Moopanar , Congress leader K. Kamaraj and AIADMK leader J. Jayalalithaa were talked about as prime ministerial material. While kamaraj was content playing the role of ‘kingmaker ‘ in 1964 and 1966 , Jayalalithaa, despite her turning the 2014 Lok sabha elections into a lady versus Modi fight , and her party bagging 37 seats out of 39 in Tamil Nadu, did not make it .
In the last three years , Mr Stalin has tasted success twice as a leader of coalition. In the 2019 Lok sabha elections, when he proposed the name of Mr . Gandhi for the post of Prime Minister, the DMK -led front captured 39 constituencies, including one in Puducherry. Two years later , it got a two thirds majority in the Tamil Nadu Assembly. After capturing power in the State, Mr. Stalin has continued to criticize the BJP on a host of issues . In the last 11 months , he has been particularly highlighting the importance of social justice, greater autonomy for the states and the Dravidian model of governance. Perhaps conscious of the criticism that Dravidian majors do not seek industrial investment in the way parties in other states do, Mr. Stalin has shown keenness in attracting investments in a big way . His visit to the UAE is the most recent indication of this. After he became Chief Minister in May 2021 , the state government signed 131 MoUs involving an investment of Rs 69,375 crore . Mr Stalin also announced that the State would hold the next Global Investors ‘ Meet by 2023 end , the previous two editions of which were held during the AIADMK regime . There are signs of his government willing to bite the bullet in economy -related matters , even as Mr. Stalin has been keeping all his political allies together. Though it is too early to talk about the compositions of political form
Jallianwala Bagh Massacre or Massacre of Amritsar happened on 13th April 1919. The Government of India erected a memorial at Jallianwala Bagh in 1951 to commemorate the spirit of Indian revolutionaries and the people who lost their lives in the bloody massacre. It was on this day that the British troops fired ruthlessly on a mass of unarmed Indians who gathered in Jallianwala Bagh for a peaceful agitation. The firing killed hundreds of people and injured much more. This event changed the course of India’s struggle for independence.
History:
On this day, exactly 103 years ago, a large group of people gathered at Jallianwala Bagh. Some were gathered to protest the arrest of two prominent nationalist leaders of Punjab – Dr. Satya Pal and Dr. Saifuddin Kitchlew, and others were assembled to celebrate the festival of Baisakhi. The British government had banned on all kind of public gatherings but did not make the public aware about it. When the news of public gathering reached Colonel Reginald Dyer, he reached the place with his troops and ordered mass firing on the crowd of at least 10000 people including men, women and children. The firing continued for 10-15 minutes and ended only on exhaustion of ammunition. About 500 people were killed, including elderly people and children. More hundreds were fatally wounded. However, General Dyer estimated the figure to be 291.
This massacre was not a secluded incident. It was an incident with multiple backgrounds.
Background:
On 10th March 1919, the British government passed the Rowlatt Act to increase their power over the Indian public. This act allowed the government to arrest any person without trial. Mahatma Gandhi and the other leaders called for Rowlatt Satyagraha in opposition to this act.
Dr. Satya Pal and Dr. Saifuddin Kitchlew, two eminent nationalists, were arrested without any trial on 10th April 1919. Both of them were invited to The Deputy Commissioner Mr. Irving’s residence. From there they were arrested and deported under police escort. This led to wide range protests among the masses. The protestors gathered before the residence of Mr. Irving where they were fired without any provocation.
The Punjab government used all their efforts to crush the opposition against the Rowlatt Act.
On the day of massacre:
General Dyer’s government had imposed a martial law in Punjab under which all types of gathering were prohibited. Unaware of this fact, people gathered peacefully at the Jallianwala Bagh on 13th April 1919 to celebrate Baisakhi festival and to oppose the arrest of their leaders – Dr. Pal and Dr. Kitchlew. After getting this information, General Dyer reached the place with his battalion.
Dyer ordered his troops to open fire at everyone – including children. The garden was surrounded by houses and walls on three sides. There was no chance of escape as the only route was blocked by the troops so that no one could leave once the firing starts.
The firing continued mercilessly for 10-15 minutes and 1650 rounds were fired.
This event led to death of hundreds of people and left many more wounded.
Investigation:
On 14th October 1919, Hunter Commission was formed to inquire about the incident. General Dyer and Mr. Irving, along with other British officials involved were investigated. According to British government figures, more than 350 people were killed and thousands were injured. But the Congress estimated that more than 1,000 people lost their lives. Dyer confessed his involvement in firing. But he did not feel guilty of his act. He justified his actions. The commission criticized his actions and asked him to resign following which he would not be further employed in India.
Aftermath:
The Amritsar massacre shook the world. Many eminent people of India renounced their titles honored to them by the government. Rabindranath Tagore refused to accept his knighthood. Mahatma Gandhi returned his title Kaiser-I-Hind.
Assassination of Dyer:
On 13th March 1940, Regianld Dyer was shot by Sardar Udham Singh, a member of the revolutionist Ghadar Party, at Caxton Hall in London. Udham Singh was convicted and on 31st July 1940, he was hanged at Pentonville Prison.
A spark was lit in Jallianwala Bagh massacre that ignited India’s independence struggle. It ultimately forced them to leave the land they had hoped to govern for centuries.
Without curbing inflation, the RBI will not be able to promote sustainable growth
The Reserve Bank of India’s Monetary Policy Committee has rather belatedly acknowledged that it’s primary remit is, after all, to ensure price stability. Addressing the media on Friday after announcing the MPC’s first Monetary Policy review of the new fiscal year, RVI governor Shaktikanta Das was emphatic in stating that ” in the sequence of priorities, we have now put inflation before growth”. More than 3 years after it prioritised growth over price stability —in February 2019, and well before the onset of the COVID -19 pandemic -the RBI has pivoted back to putting the horse before the cart , best reflected in the Central bank’s own words on monetary policy goals :” Price stability is a necessary pre condition to sustainable growth”. That it has taken the outbreak of war in Europe, with its accompanying commodity price shocks to remind the RBI of the imperative centrality of price stability is a salutary reminder that monetary policy makers can ill afford to be complacent when it comes to inflation.
Less than two months after it rather sanguinely projected inflation to average 4.5% in the fiscal year to March 2023, the MPC has raised the forecast by a substantial 120 basis points to 5.7% . And this even as it cut it’s earlier projection for real GDP growth in the current fiscal by 60 basis points to 7.2% . The RBI also made it clear that while it has left benchmark interest rates and it’s accomodative policy stance unchanged for now , the time had come to commence the ” withdrawal of accomodation”.
To be sure , Russia’s invasion of Ukraine was still two weeks in the future the last time the RBI’s rate setting panel finalised its policy review. And yet, the price of crude oil, which Mr. Das cited as the key factor that had neccessitated the revision of the inflation projection and the pivot , had already been on the boil since December. In fact, the lone dissenter on the MPC on the issue of the policy stance in February, Jayanth Varma , had stressed the need to look ahead at the likely state of the economy at least three to four quarters later and shift to a neutral stance given that monetary policy acts with a lag. The RBI ‘s deputy governor overseeing Monetary Policy, Michael Patra , had on the other hand at the last MPC meeting starkly warned that, “Central banks have a choice :either accept higher inflation for some time or be prepared to be accountable for destroying demand “. With the RBI’s own quarterly projections for inflation now presaging the possibility of a policy failure by way of three consecutive quarters of inflation above the 6% upper bound, policymakers have clearly realised any further delay in changing tack would risk leaving the economy with neither growth nor price stability.
“When you have to give the lead in action, in ideas – a lead which does not fit in with the very climate of opinion – that is true courage, physical or mental or spiritual, call it what you like, and it is this type of courage and vision that Jamsedji Tata showed. It is right that we should honour his memory and remember him as one of the big founders of modern India.”
Jawaharlal Nehru
Jamsedji Nusserwanji Tata (3rd March 1839 – 19th May 1904) was the founder of TATA group, India’s leading conglomerate company. He was a pioneer figure in the world of industry. He was such an influential personality that even Jawaharlal Nehru referred him as a “One – man Planning Commission”. He has also established the city of Jamshedpur. Tata started his journey as a merchant and went on to become one of the most important builders of the modern Indian economy. Among his many achievements, the most notable one is Tata Iron and Steel Works Company in Jamshedpur.
Tata was ranked first in “Hurun Philanthropists of the Century” (2021) due to his total donations of about $102.4 billion from the start of his establishments way back in 1892.
Jamsedji Tata was born on 3rd March 1839 to Nusserwanji and Jeevanbai Tata in Navsari, Gujarat. He came from a family of minority group of Parsees. His father was the first businessman in their family. Nusserwanji ran an export trading firm in Mumbai.
Career: After graduating from Elphinstone college, Bombay (now Mumbai) in 1858, Jamsedji joined his father’s firm. He expanded its branches in Japan, China, Europe and United States.
He started a trading company in 1868.
In 1869, he bought a bankrupt oil mill in 1869 at Chinchpokli, Maharashtra and converted it into an oil mill – named as Alexandra Mill. In 1871, he sold the mill at a profit.
In 1874, Tata started the Central India Spinning, Weaving, and Manufacturing Company in Nagpur, an unusual place to choose from for industrialists. During that era, Bombay being the “Cottonpolis of India” was the most preferred place for textile entrepreneurs. But his far-sightedness paid off. In Nagpur, the abundance of farm produce, the ease of distribution, and the cheap land later led to the converging of railway lines, which further developed the city.
In 1877, Tata set up a new cotton mill – called Empress Mill.
He formed another company in 1885 in Pondicherry solely to distribute Indian textiles to nearby French colonies without having to pay duties; however, the venture failed due to an insufficient demand for the fabrics. He then purchased the Dharamsi Mills at Kurla in Bombay, resold it, and acquired the Advance Mills in Ahmedabad. It was named as Advance Mills because it was one of the highest technology mills at that time. This set up provided an economic boost to Ahmedabad.
Through such contributions, Jamsedji Tata shaped the cotton and textile industry in India.
Being a supporter of Swadeshism, he renamed his new cotton mill in Bombay as Swadeshi Mill. The objective was to provide finer cloth similar to that of imported from Manchester. During that time, India produced coarse fabric which was no longer preferred by Indians.
He envisioned India to be the sole maker of fine clothes for which the ancient Indian weavers were famous.
Throughout his life, he had 4 goals:
Setting up an iron and steel company
Establishing a world-class learning institution
Setting up a unique hotel
Setting up a hydroelectric plant
With the inauguration of the Taj Mahal Hotel at Colaba waterfront in Mumbai on 3rd December 1903, his dream of setting up a unique hotel became reality. His other 3 ideas were achieved by his successors:
10th April is celebrated as World Homeopathy Day. It is a weeklong event commencing from 10th April to 16th April. This day is observed to celebrate the birthday of Dr. Samuel Hanhemann (1755-1843). The primary objective of this day is to create awareness about homeopathy and to make homeopathy accessible. Apart from these, it also focuses on developing homeopathy on a larger scale, adopting strategies to overcome challenges and improve the quality of education to improve the success rate of homeopaths.
The theme of World Homeopathy Day 2022 is “Homeopathy: People’s choice for wellness”.
The Homeopathy awareness week is celebrated all over the world; there are free public events throughout the week, including lectures, volunteer first-aid events, media interviews and free and reduced-price clinics. The use of homeopathy is reported on mainstream media and on social media platforms such as Facebook and Twitter.
History:
Homeopathy comes from the Greek words homeo meaning similar and pathos means disease. Homeopathy is a system of alternative medicine and works on the doctrine of similia similibus curentur or like cures like. It means when a substance is taken in small amount, it will cure the same symptoms it causes if taken in large amounts.
Homeopathy is based on the belief that every individual is different and everyone’s body reacts and heals differently.
Hippocrates “Father of Medicine” founded homeopathy in 5th century BC. He advocated the need for understanding each individual’s body and their healing power for diagnosing and treating their illness. It was he who laid the foundation for homeopathy. However its prominence rose in the 19th century, thanks to the pioneering work of the German physician and chemist Samuel Hahnemann.
During the 19th century, medical practitioners used ineffective and brutal practices. Hanhemann opposed the harsh medical practices and usage of strong medicines that had side effects. Homeopathy medicines had rare side effects. People started opting for homeopathy and were getting better outcomes as compared to medicine practitioners. In the 19th century, homeopathy led to the abandonment of bloodletting and purging treatments, which were ineffective and harmful, and to the advance of more effective and scientifically-based medicine.
Homeopathy preparations include animal, plants, minerals and synthetic substances, which are referred as Latin names such as arsenicum album (arsenic oxide), thyodinium (thyroid hormone). The pills are made from a lactose substance (mostly sugar). Drops of liquid are placed and evaporated.
On World Homeopathy Day, India:
In India, this day is observed in patronage of the ministry of AYUSH, Government of India.
In spite of several criticisms faced by homeopathy, A growing body of evidence corroborating homeopathic medicines ability to manage and prevent a wide range of diseases is emerging.
International Journal of Research (IJR) 