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In Digi Tech Channel, I'm going to share informations on recruitment on MNCs companies and share some updated technologies. While subscribing to my channel you can get more infomation for your career growth. "ENABLING YOUR FUTURE BETTER YOURSELF"

Mobile Technology is the Solution for Recruitment Processes ?

The expectations of candidates going through the recruitment process are growing as this vital, first interaction with your potential employees can tell the candidate a great deal about the company and the people who manage it.

If your processes are slow, bulky, paper driven or reliant on a resume, the prospect may take that as a sign of how the company does business. And that isn’t a good look in the 21st century. Our lives, our experiences, everything is online. Employers need to follow suit and create a recruitment process that offers the same digital experience they’d get in making a major purchase or researching a new product.

To do this, companies need to look at the materials that inhabit the transaction. Take, for example, the business card. It’s a valuable tool at conferences, job fairs and even in a first interview. But how effective is it? Research shows that close to 90% of business cards are thrown away within a week of being given to someone.

As HR professionals revealed through polling questions during a recent Blue Social presentation as part of our annual HR Tech North America Digital Summit, HR’s people focused nature positions it as a bridge between people and the business. With that in mind, it’s up to HR teams to find the best ways to connect with and highlight the value of the company to potential prospects, while simultaneously finding new and effective ways to vet candidates.

in data analysis python is essential ?

Its producers define the Python language as “…an interpreted, an object-oriented, high-level programming language with dynamic semantics. It’s high-level built-in data structures, combined with dynamic typing and dynamic binding, make it very attractive for Rapid Application Development, as well as for use as a scripting or glue language to connect existing components.”

Python is a general-purpose programming language, meaning it can be used in the development of both web and desktop applications. It’s also useful in the development of complex numeric and scientific applications. With this sort of versatility, it comes as no surprise that Python is one of the fastest-growing programming languages in the world.

So how does Python jibe with data analysis? We will be taking a close look as to why this versatile programming language is a must for anyone who wants a career in data analysis today or is looking for some likely avenues of upskilling. Once you’re done, you’ll have a better idea as to why you should choose Python for data analysis.

It’s Flexible

If you want to try something creative that’s never done before; then Python is perfect for you. It’s ideal for developers who want to script applications and websites.

It’s Easy to Learn

Thanks to Python’s focus on simplicity and readability, it boasts a gradual and relatively low learning curve. This ease of learning makes Python an ideal tool for beginning programmers. Python offers programmers the advantage of using fewer lines of code to accomplish tasks than one needs when using older languages. In other words, you spend more time playing with it and less time dealing with code. 

It’s Open Source

Python is open-source, which means it’s free and uses a community-based model for development. Python is designed to run on Windows and Linux environments. Also, it can easily be ported to multiple platforms. There are many open-source Python libraries such as Data manipulation, Data Visualization, Statistics, Mathematics, Machine Learning, and Natural Language Processing.

So, to sum up, these points, Python isn’t overly complex to use, the price is right (free!), and there’s enough support out there to make sure that you won’t be brought to a screeching halt if an issue arises.

different changes on social media

In little more than a decade, the changes of social media has gone from being an entertaining extra to a fully integrated part of nearly every aspect of daily life for many.

Recently in the realm of commerce, Facebook faced skepticism in its testimony to the Senate Banking Committee on Libra, its proposed cryptocurrency and alternative financial system. In politics, heartthrob Justin Bieber tweeted the President of the United States, imploring him to “let those kids out of cages.” In law enforcement, the Philadelphia police department moved to terminate more than a dozen police officers after their racist comments on social media were revealed.

And in the ultimate meshing of the digital and physical worlds, Elon Musk raised the specter of essentially removing the space between social and media through the invention — at some future time — of a brain impact  that connects human tissue to computer chips.

All this, in the span of about a week

As quickly as social media has insinuated itself into politics, the workplace, home life and elsewhere, it continues to evolve at lightning speed, making it tricky to predict which way it will morph next. It’s hard to recall now, but SixDegrees.com, Friendster and Makeoutclub.com were each once the next big thing, while one survivor has continued to grow in astonishing ways. In 2006, Facebook had 7.3 million registered users and reportedly turned down a $750 million buyout offer. In the first quarter of 2019, the company could claim 2.38 billion active users, with a market capitalization hovering around half a trillion dollars.

Learning from planner performance

The planning community has amassed a large body of publicly available problems in a standardized input language and planners that accept the language. We seized this remarkable opportunity to collect data about how some of these planners perform on the benchmark problems. We analyzed the resulting data to learn about the state of the art in Classical planning.

Our analyses are retrospective, prescriptive and prospective. The first analyses are retrospective and prescriptive in that they characterize the problems and planners in terms of difficulty, diversity and trends over time. We statistically confirm that problem sets have become more difficult and that new planners are generally more capable. A visualization of planner success on domains shows how the domains distinguish performance. 

The second analyses automatically learn models of success and time for each planner. The models are constructed from easily extracted features of problems and domains and use off-the-shelf Machine Learning techniques. We find the models of success to be extremely accurate, but the models of time to be less so. They too are both retrospective and prescriptive in demonstrating the predictability of current planner performance.

In a third analysis, we apply the data to an existing explanatory model linking the relationship between the search space and planner performance. Our study validates previous results linking search topology with planner performance on a wider set of planners than the original study.

Finally, we fill in some gaps in observed performance of the benchmark problems by constructing new problems; these problems do turn out to be more challenging. This study of existing and new problems and planners is prescriptive and prospective in that the results should help guide researchers in comparatively evaluating their planners and suggest need for additional effort.

These analyses highlight the importance of problems in driving research in planning. We show how much can be accomplished with the available resources and point out how much more can be done by broadening the problems available and by learning from what has already been done.

Marketers should know 10 Digital Marketing Trends

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends. In this article, I’ll be looking in the specific trends to look out for.

Technology continues to advance at a rapid pace, so of course, some of these trends are focused around technology. However, there’s also a pushback against the increased digitization and automation of interactions between brands and consumers, and a desire to make marketing more human again. While technologies such as AI and data-driven marketing will certainly be big trends and the overarching focus will be on people, not technology. The following are the Marketing Trends,

. Customer Experience

. Employee Engagement

. Visualization

. Personalization

. Strategic Marketing Transformation

. SERP Position Zero & Featured Snippets

. Voice Search

. AI-Based Automation

. Focus on Customer Retention, Loyalty and Advocacy

. Live Video

Missing old data makes online tax payment tough

Citizen groups, residents welfare associations and experts have raised questions about the old property tax data, which was gathered over the last 12 years, not being utilised in the new portal made by National Informatics Centre. The taxpayers, meanwhile, have to feed all the data again while filing their taxes.

United Residents Joint Action (URJA) says that the new portal is more inconvenient and defeats the purpose of the entire revamp exercise. A letter in this regard has also been written to LG Anil Baijal highlighting the problems being faced by taxpayers.

“They are asking for more information regarding the properties. Mutation, registration, e-mail address and what not. Many senior citizens do not have an e-mail address. There is a large section of population in Delhi which cannot furnish these details,” said Atul Goel, who heads URJA.

He added that integrating new features in the previous website would have been a better option. “Everyone is being asked to file a fresh form. If the target is to increase the collection, why are the taxpayers being inconvenienced?” he asked.

The letter to the LG states: “The portal asks you to register yourself as a user first before moving forward…This feature is making it difficult for the consumer to pay fast. Even if you try registering afresh, it shows an error.”

Sudha Sinha who heads the Dwarka CGHS federation said that they have received numerous complaints about the new portal, especially from senior citizens. “The corporation has UPIC numbers of properties. If we file UPIC number, all the details should be shown,” she added.

Marketing during lockdown : Psychologists can help

Brands were right there with us during the first eight weeks of the coronavirus pandemic.Telling us they cared and proving it. They repurposed factories. Made record donations. Secured employee protections. Set up thoughtful policies for vulnerable populations.People noticed and appreciated it. It was a modern response for modern times.

But quickly, people got sick of coronavirus marketing too. Because it all started to feel like a big bad blur—distant, inauthentic, at times treacly.

Parodies cropped up on YouTube. E-mail “unsubscribes” rolled in. And then brands gagged. Because they didn’t know what to do next.The good news is that psychologists can help. Because psychologists have been studying stress and anxiety for a very long time. So they know how people react to stress. What kinds of messages work, and what messages will be most compelling.

What have psychologists learned? In times of crisis, people don’t want to feel like victims. They don’t want to feel like powerless pawns or even beneficiaries.

Instead, they want to feel like they “have agency,” and they want to “do something about it.” Because “doing something” makes people feel strong and resilient — less like losers, more like winners. All of this is an intuitive response. 

So brands can make meaningful connections with people right now by empowering them. By helping people to “do something.” Which, in turn, will help people feel stronger and more resilient. At the same time, helping people “do something” will engage them in a powerful emotional way.

There’s one more nuance, though, and it’s an important one because research in psychology also tells us there are two totally different ways in. Humans have evolved with two distinct stress response systems — virtually all of us use both, at different times and in different situations — and each system lends itself to a different marketing approach.

On the one hand, there is the fight-or-flight response that we all know about. It’s the response that’s deeply panicked to survive and ready for physical action. As many marketers know, this response is rapidly calmed, then rapidly emboldened, by messages of heroism and honor; it’s no coincidence that “hero messaging” deeply resonated after events like 9/11 and Hurricane Katrina.

Some brands are playing in this territory with COVID-19. They’re teasing the verbal and visual language of the battlefield, but their efforts are handicapped here because you can’t explicitly invite people to “fight or run” right now. And audiences are completely done with messages about “everyday heroes.”

On the other hand, there is the lesser-known tend-and-befriend response to stress. Kinder in spirit, but equally bent on evolutionary success.

This response says: Protect offspring and close allies; prove your value. Because this too is a way for people to survive. And it’s this “kinder” response that presents the bigger opportunity for brands.

First, the marketing strategy here is more universally palatable at this juncture: It’s all about giving, sharing, providing and caring. Not a dramatic, dragged-out war.

Second, there’s whitespace ahoy. We may not need more warriors, but we can for sure use more handsewn masks, more neighborhood errand-runners, more community letter-writers, and more general well-wishers.

Third, research shows that “helping people help” actually enables them to better cope with stress. It makes them feel better. So brands that put themselves at the center of “helping people help” will make a strong emotional connection as well.

For marketers who are feeling gagged right now, the opportunity to “help people help” should look like heaven. Many people have a real drive to “do something” right now — in particular, to do something helpful — but their helpfulness drive is largely being thwarted by social distancing and shelter-in-place mandates, and people are feeling powerless.

Brands can insert themselves right at this seam: They can connect people with helping causes; set up helping challenges; make a brand purchase and usage occasions feel like helping acts; and thank people for helping. Helping people feel helpful will tap right into the psyche and secure a foothold of emotional equity, as long as it can be done in an authentic and ownable way.

Study looks at future Marketing on social media

As more brands are turning to social media to connect with consumers, it’s no surprise that marketers are working to utilize the many features on Instagram. Earlier this year, Social Media Today and the team from SEMrush published a survey of over 800 digital marketers in the State of Instagram Marketing 2019 report, sharing insights into what markers are doing on Instagram, what they’re seeing success with and where they see future potential.  

In a post summarizing its latest report (“The State of Instagram Marketing 2019 – Part 3: Future Marketing Opportunities on Instagram”), Social Media Today’s Andrew Hutchinson narrowed in on three key topics covered by the survey:

To help set a baseline, all respondents were asked the question, “Are you currently using Instagram for marketing purposes?” More than 90% indicated they were. 

According to the report marketers see Instagram as a social media platform that will be with them for the long haul. Sixty-four percent of respondents indicated that Instagram is either extremely or very important to their broader social media marketing strategy. Almost 72% of respondents indicated that it’s very likely that Instagram,FaceBook,e.t.c.,

Treasury and Cash Management Providers 2020

Low interest rates, international trade disputes, economic slowdown, geopolitical risks and diverging regulatory require corporate treasurers to provide greater visibility and control of their cash.

For banks to remain the first choice for corporate clients, it’s important they invest in the right technologies to solve customer pain points. “We’ve had a real focus and concentration on better analytics, specifically associated with what our clients are doing with us on a day-to-day basis to be able to track, monitor and recognize trends, issues and activity,” says Mike Bellacosa, Global Head of Payments and Transaction Services at BNY Mellon.

Greg Kavanaugh, head of Global Product Management, Global Transaction Services, Bank of America, says the potential that digitization offers by way of data is huge. “There are even more-significant benefits than speed and paper reduction. With the right infrastructure in place, digitization has the power to transform a company’s treasury operations. It can give a company the intelligence that will help them optimize their operations. Data points could be fed into artificial intelligence [AI] engines to improve and ‘educate’ the algorithms. These algorithms could then provide dynamic advice and insight, automating processes and letting the company make more-informed business decisions, including anticipating cash flow needs or negotiating better contracts. We’ve yet to see the full value of digitization. That’s a very exciting prospect for every company of any size.”

HR Strategies After post shutdown

As businesses reopen, employers and HR professionals are confronting unprecedented workplace changes and an evolving patchwork of new laws, regulations, and guidance that demand compliance. New workplace safety standards, leave entitlements, discrimination concerns, and budget constraints are only a few of the emerging sources of potential legal risk to employers.

Fortunately, HR professionals can avoid and mitigate these risks without reinventing the wheel. Instead, they can rely on fundamental best employment practices, and adapt those practices to manage evolving legal obligations and circumstances.