Over 97% of marketers are now using social media to engage with their audiences. But if you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on.
The list of social media platforms is growing, and well-known platforms like Facebook are always evolving and adding new features. With a greater and greater need for a social presence and an overwhelming amount of platform choices,
it can be hard to pick which social channels to use. You might not want to spread yourself too thin by managing a channel on every imaginable platform, but you also don’t want to miss great brand-awareness opportunities.
To help you make informed decisions about which platforms to use, this post will guide you through some of the core types of social media, examples of platforms within each category, and the pros and cons that each type might present. By the end, you should have a much clearer idea of what kind of social media strategy will work for your business.
TYPES OF SOCIAL MEDIA:-
- Social Networking
- Photo Sharing
- Video Sharing
- Interactive Media
- Blogging/Community Building.
Social networking is possibly the most traditional form of social media.
Platforms like Facebook, Twitter, and LinkedIn are often called “networking” platforms because they allow user accounts to interact with each other in a variety of different ways.
If you’re a small business, like a restaurant, a platform like Facebook could be a great place to start your social strategy. With Facebook, you can build a business profile that includes links to your website and details about your menu.
This type would be helpful to companies like restaurants or stores that want to photograph and display and update followers about their food, goods, or products in a crisp, clean way.
Roughly 83% of marketers say video gives them a strong ROI and 90% feel the level of video competition has increased. Adding a video platform to your social strategy could make your brand look relevant and keep you up to speed with your competitors.
Video can be helpful to a wide range of industries. While a restaurant could have a vlog with cooking tips, a technology company might focus its video strategy around product demos.
Apps like Snapchat and TikTok allow users to share photos and videos, they also have a variety of unique interactive and highly experimental features. These two apps include AR/VR filters, musical overlays, and interactive games. Their audience bases are also prominently Gen-Z.
Because mainly large companies are just starting to experiment with these new applications, marketers who are just beginning a social strategy don’t need to prioritize these interactive apps before traditional social networking platforms.
Tumbler And Reddit both allow users to post about interesting niche topics, like memes, events, politics, and pop-culture. When users publish a post, these platforms allow other users to share them or add to the conversation with their own commentary.
Both blogging and community building platforms could be helpful to those who want to encourage discussion around very niche industries or topics. For example, on these platforms, you might see discussion about anything from alternative health to machine learning.
Finally,this platforms have too much advantages besides the disadvantages.So,it is too much important to be cautious.