“Jhumka” – BAREILLY

Bareilly gets its famed jewellery ‘JHUMKA’

Jhumka ‘mila’ Re

BAREILLY : Bareilly city of Uttar Pradesh shot to fame when Asha Bhosle rendered “Jhumka gira re, Bareilly ke bazaar mein” in noted Hindi movie Mera Saaya (1966) , Late bollywood actress Sadhna preformed an attractive dance. In order to commemmorate it, a “Jhumka” of 14 feet high has been erected in Bareilly at Naitonal Highway number 24.

Actress Sadhna performance on song “jhumka gire re” in film Saaya

Bareilly has finally got its much-awaited “jhumka” when Union Minister and local MP Santosh Gangwar unveiled a 14-feet high replica at the zero point on national highway. The jhumka that weighs over 200 kilograms was intalled in the Parsakhera area and is embedded with colourful stones and decorated by the city’s famous ‘zari’ embroidery. The ‘Jhumka’ weighing over 2 quintals and studded with colourful stones has been suspended from a pole. Officials said the project has cost the BDA around Rs 18 lakh — Rs 8 lakh for the jhumka and Rs 10 lakh for the beautification of the landscape surrounding the main structure.

“The location was chosen to ensure that the first thing that catches your attention on entering Bareilly, if you are coming from New Delhi, is this fabled ornament,” said a senior Bareilly Development Authority (BDA) official.The official added that the jhumka gives the city its own distinct identity. BDA, meanwhile, conceived the project of installing a jhumka as an attraction for the tourists visiting the city.

The entire structure is surrounded by a rotary in such a manner that it give its surrounding area a landscape view. The silver-golden coloured ‘jhumka’ made up of multi-coloured stones embedded with ‘minakari’, an art form colouring and ornamenting the surface of metals by fusing over it brilliant colours that are decorated in an intricate design.

Although there is no connection between the city and the piece of jewellery. The city, also, had no speciality in making or selling ‘jhumkas’. But, it just got famous topic due to the song over 54 years.

Inaugurating the jhumka, Union Minister Santosh Gangwar said: “The collaborative effort made by the authority, various organisations and local residents in setting up of the ambitious jhumka in Bareilly is commendable. It looks beautiful and unique. Visitors will finally be able to associate the landmark jhumka in Bareilly with the evergreen song.”

The idea was first thought of 30 years ago, but could not be completed due to lack of funds. However, BDA Vice-President, found an alternative and discussed the idea with several eminent persons. BDA vice-chairperson Divya Mittal said: “The jhumka has been delayed for some unavoidable reasons. The beautiful project is a collaborative effort among Rohilkhand Medical College, Bareilly International University and few other organisations, and local residents, who helped the BDA with funds in giving the shape to the ambitious project that would be considered a landmark.”

The iconic jhumka is set to become the ideal location for tourists and those who love ‘jhumkas’ .So, next time you are on a visit to Bareilly you know the ideal place to get yourself clicked or take a selfie.