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Year: 2016
A Misreading of the Poem of Maya Angelou’s’ My Arkansas’
1.Veeramani, S. Ph.D.& 2. Mr. M. Chinnadurai
Assistant Professors of English, Arignar Anna Govt. Arts College
Abstract
Literary texts are significantly made up of signifiers from the definition of poststructuralist perspective. The author’s literary product is a dynamic, when a reader is making multiple readings. That is to say that a primary reading is not an end. There are multiple readings are in literature. This kind of multiplicity of reading is safely called ‘misreading’
Keywords
Culture, deconstruction, environmental concern, misreading, nature
Introduction
The well-known African American poet is Maya Angelou. She is a civil activist in Arkansas. Arkansas is a place in America, where black people live and were discriminated brutally on the racial issues. She is labelled as postcolonial / subaltern writer. Her most famous poem is ‘My Arkansas’. Generally this poem deals with the poet’s reminiscent of her experience of the poet. As it is well known that this poem is a note of autobiographical. Angelou has brought bitterly out the present and the past experience. From the perspective of post structuralism, a theorist can reread this poem in the aspect of multiplicity of meaning. The surface level of the meaning is defaced and the hidden meaning is unearthed. The constant unearthing activity is the primary act of post structuralism.
Post structuralism has not emerged suddenly. In arts and humanities the theory has been developed from structuralism. Post structuralism has produced a term called ‘deconstruction’. Originally the term deconstruction announced and practised by Jacques Derrida. Derrida was a French philosopher, born in 1930. In his intellectual account, he has written three significant books. Those are: a) Speech and Phenomena b) Writing and Difference and c) Of Grammatology. Derrida is not to the diametrically opposite meaning in a text. Rather, he is to the unread meaning, which is left in a text by a common reader. The term deconstruction is not a new one. It already existed in the 18th century. Derrida says that a literary text is already dismantled by itself. Therefore, he says that the left over meaning with the play of signifiers is reread.
Misreading- A note:
The term deconstruction is derived from old French word. Derrida himself says that deconstruction is not a new term. It better to quote from Julian Wolfreys’ essay ‘Deconstruction, What Remains Unread’:
‘The first known written appearance of the word in English is in 1882’. As with its French predecessor, it has legal connotations: ’a reform the beginnings of which must be a work of deconstruction’ (wolfreys, 117.)
Misreading of a literary text is not the reading of a literary text in a wrong manner, but it is a reading in which the other meaning is exhumed from a literary text. There are two kinds of method of reading, which can be functioned analyse a literary text.
A)Intended meaning (author’s / general /surface meaning)
- B) Unintended meaning (reader’s reconstruction/misreading/unread meaning/deconstruction)
The intended meaning defines that the surface level of the meaning in a text which the author wants to convey to readers. And it has a sequential logic at giving the meaning.
The unintended meaning defines that a reader deconstructs a literary text / art not from a reader’s own perspective, but to discover the unread he meaning, which is already dismantled by itself. In a linguistic network the play of signifiers are already tended to be deconstructed.
Deconstructive Analysis of the poem ‘My Arkansas’
Maya Angelou’s ‘My Arkansas’ is a well-known African American poem. Some readers and critics say that the poem deals with the theme of autobiography. Through this poem Angelou has depicted that there is a racial discrimination in her country. This poem is an example for that. In a deconstructive reading all the readings are the provisional. Therefore, in the practice of deconstruction, the term aporiais used.
There is a deep brooding
in Arkansas
old crimes like moss pend
from poplar trees
the poet has utilized the metaphorical and figurative language in the above stanza. The poet says that in Arkansas old crimes are prevalent even now. The words ‘old’ ’crimes ‘make sense that the poet is in dilemma between old crimes and the modern crimes, since the old crimes are emphasized figuratively.
Moreover, the author has used the figurative words comparatively that ‘deep’ ‘brooding’‘moss pend’ and ‘poplar trees’, which have the nature of fast growing. Here the figurative words are representing the crimes committed by people in the Arkansas are culture. The words ‘moss’ and ‘poplar’ are representing ‘nature’. The poet seeks for assistance to bring out culture from ‘nature’. This is what a poststructuralist reading calls a concept of binary opposition. That is nature X culture, man X woman as such. In the poem the signifiers reiterate nature for emphasizing culture. The poet explains that nature of fast growing trees like ‘moss’ and ‘poplar’. The above few lines of the poem have the nature of culture
the sullen earth
Is much too
Red for comfort
The above lines are the environmental concern rather than her autobiographical note. The words ‘sullen earth’ and ‘too red’ are in the metaphorical sense. Again the poet seeks for assistance from nature ‘earth’. The words ‘too red’ might have explained that the earth is destroyed by the crimes. It shows that the earth is being deteriorated into loss of fertility, nature and greenish, because of the man-made violence. It is better termed as anthropocentrism. Therefore, it might to say that the poet has eco-concern
Sunrise seems to hesitate
And in that second
Lose its
incandescent aim, and
dusk no more shadows
than the moon
The above lines are the explanatory of change of whether /climatic condition. The sun is not able to appear and disappear in the proper region /location. The sun loses its brighter light to flash. The line ‘the past is brighter yet’ shows that the line is connected with the ‘old crimes’ like ‘moss pend’. The explanatory note here is the cultural degradation makes more on nature and it has lost ‘values’ and ‘nature’. Again the poet seeks for assistance from natural phenomena like ‘earth, moon’. The poet is so concern about the environmental degradation and is compared with past/old crimes in Arkansas.
Old hates and
Ante-bellum lace, are rent
But not discarded
Today is yet to come
The poet might to say that before the American Civil war the condition was unsatisfactory. This might be a reason that the American civil war could bring peace. The term ‘ante-bellum’ is on par with before the American civil war. Therefore the poet makes importance to the environmental concern rather than her autobiographical note in the poem.
References
Barry, Peter. Beginning Theory:An Introduction to Literary and Cultural Theory.UK: Manchester University Press, 2010. print.
Wheeler, Kathleen and Indra, C.T. Explaining Deconstruction. Chennai: Macmillan, 1997. print.
Wolfreys, Julian. Introducing Literary Theories:A Guide and Glossary. UK: Edinburgh University Press, 2001. print.
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PERCEPTION OF EMPLOYEES TOWARDS JOB SATISFACTION IN BANKING INDUSTRY: AN EMPIRICAL STUDY
* Dr. Sunil Dutt
*Assistant Professor, Desh Bandhu Gupta Govt. College, Panipat, Haryana
ABSTRACT
According to the Economic Times, the Indian banking sector has plans to recruit 25,000 employees in the coming years. Besides it, the second largest public sector bank has plans of recruiting more than 5000 people. The Indian banking Industry has become the largest job providers among all sectors in the country with recorded more than 50,000 vacancies being announced in the private and public sector banks.
Employee satisfaction is a significant success factor for long term survival of any organization. Employee satisfactions play a major role on economic development of both country and corporations. In the same way, the success of banking industry depends on the efficient employees. The employees satisfied with their jobs are efficient and perform their duty effectively that leads to overall development of a sector. Therefore, analyzing the level of satisfaction of banks employees is need of the hour as it would enhance the performance of banks. The present study is based on both primary and secondary sources including 100 respondents (employees of banks) of NCR area, Sonipat (Haryana). The present study intends to analyze the perception of employees towards job satisfaction in banking industry.
Key Words: Banking sector, employees, Job satisfaction, Motivation.

Best Hosting Plan for Entrepreneurs
Design & Development of a Trusted Database Prototype to Execute SQL Queries with Privacy and Compliance
P.Vandana1, K.Anusha2, Prof.Dr.G.Manoj Someswar3
- M.Tech.(CSE) from Sai Sudhir Institute of Engineering & Technology, Affiliated to JNTUH, Hyderabad, Telangana, India
- M.Tech. (CSE), Assistant Professor, Department of CSE, Sai Sudhir Institute of Engineering & Technology, Affiliated to JNTUH, Hyderabad, Telangana, India
- B.Tech., M.S.(USA), M.C.A., Ph.D., Principal & Professor, Department Of CSE, Anwar-ul-uloom College of Engineering & Technology, Affiliated to JNTUH, Vikarabad, Telangana, India
ABSTRACT: Traditionally, as soon as confidentiality becomes a concern, data is encrypted before outsourcing to a service provider. Any software-based cryptographic constructs then deployed, for server-side query processing on the encrypted data, inherently limit query expressiveness. Here, we introduce Trusted DB, an outsourced database prototype that allows clients to execute SQL queries with privacy and under regulatory compliance constraints by leveraging server-hosted, tamper-proof trusted hardware in critical query processing stages, thereby removing any limitations on the type of supported queries. Despite the cost overhead and performance limitations of trusted hardware, we show that the costs per query are orders of magnitude lower than any existing or potential future software-only mechanisms. Trusted DB is built and runs on actual hardware and its performance and costs are evaluated here.
KEY WORDS: Classification and Regression Trees (CART), Chi Square Automatic Interaction Detection (CHAID), Content Addressable Memory(CAM), Conscious Space Saving with Stream Summary (CSSSS),Genetic Algorithms, Artificial Neural Networks, Rule Induction
Advertising on Trial – Truthful responsibility at the heart of advertising
Mysore.
** Professor, Dr. D.ANAND,MBA, Ph.D., B.N. Bahadur Institute of Management Sciences (BIMS), University of Mysore.
***SHIMA AZIZI ,BAL,LLM,Research scholar in law, Department of Studies in Law, University of Mysore.
“Living in an age of advertisement, we are perpetually disillusioned. The perfect life is spread before us every day, but it changes and withers at a touch”
“J. B. Priestley”
-Abstract
False advertising is any published claim that is deceptive or untruthful. Misleading advertising is any published claim that gives a consumer an incorrect understanding of product they are interested in purchasing or using. The false and misleading advertising by companies of any product may result in customer suffering a financial loss, or another form of damage to the consumer.
In the present research work the researcher will consider the unnoticed aspect of trademark law which in some instances may constitute a license to cheat. It shows that under certain circumstances a seller can use its own trademark to mislead its customers, free from legal sanction, in contexts where the same behavior would be sanctioned if the seller used other advertising media. Furthermore the researcher will prove that an alternate conception of the economic function of trademarks can be used to understand the informational value of trademarks and their advertising function after identifying circumstances appropriate for legal intervention. Moreover, this article will conclude that the 2015 Consumer Protection Bill’s proposal as a new interpretation of the false advertising provision which had mentioned earlier in old Consumer Protection Law of 1986, is not sufficient to eliminate this disparity.
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Keywords: Misleading advertisement, OECD, Trademark, Act, MRTP, , Consumer , COPRA, C.PC,Cr.PC., U.T.P, FSSAI, ASCI,
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COVERT ADVERTISING: IMPACT IN INDIA
*Anurag Garg
ABSTRACT: India is a country where large amount of money is spent on advertising because of its vast regional area, huge population, diversity in culture, religion, customs & rituals and diverse demographic characteristics. But then there are some other ways also that needs to be adopted by companies in India to attract the potential customers in India towards their products, because just by doing routine advertising a company cannot feel comfortable due to various reasons like competition and changing consumer habits etc. Covert advertising is one of those ways which has been used by companies in India. This paper will highlight some examples of covert advertising and their success or failures. This paper will also talk about the different techniques of covert advertising used by the companies and what impact they made on the minds of Indian consumers.
Keywords- Advertising, advertising techniques, product placement, covert advertising.
An Empirical Study on Labour Out-Migration Its Determinants and Impacts over Agriculture: A Case of Mid-Hills of Western Development Region of Nepal
Anjan Adhikari & Virendra Singh
ABSTRACT
Migration is a glaring reality of today’s world. Further, globalization and integration of economies have added impetus to migration. In Nepalese economy the dwindling importance of the agricultural sector induces a sizeable labor migration in the quest of better livelihood especially in the hilly region in general, and in the Western Development Region, in particular. In view of this problem present study was attempted to study the determinants of migration and its impact over agriculture in Nepal. The study was based on information collected, from 40 migrant and 40 non-migrant families of two Village Development Committees (VDC) of Lamjung District in Mid-Hills of WDR, Nepal, using interview method. Logistic regression model was used to find out the determinants and linear regression model was applied to find out its impact. The variables number of male members in the family had positive impact on probability of migration other than this monthly family income, income from agriculture, and number of economically active members in the family and age of migrant exerted negative effect on probability of migration. In the same scenario the impact of labuor out migration over agriculture production was significantly negative.
Keywords: Labour out-migration; determinants, impact, migrant; logistic regression, linear regression
A Study on Service Attribute Factors Affecting Customer Satisfaction and Loyalty: Private Commercial Banks in Batticaloa District
JKW Abarajithan & B Sarangan*
Management Trainee, People’s Bank
*Assistant Relationship Manager, DFCC Bank PLC
Abstract
Customer satisfaction and loyalty remain key issues of marketing scholars and marketers and will remain so in the future. There is considerable evidence that customer satisfaction and loyalty depend on service quality and lead to the higher profitability of the business. Quality in service can be determined by the extent to which customers’ needs and expectations can be satisfied (Banerjee, 2012). Main purpose of this study is to examine to what extent Private Commercial Banks in Batticaloa District to make customers satisfaction and loyalty a special focus of its basic banking service, advanced banking service and cost & prestige issues of service received. Researcher adopted quantitative methodology and structured questionnaires for data collection. Descriptive statistics were used for data analysis. Results showed that there is a significant relationship observed among basic service, advanced service, cost & prestige and customer satisfaction. Finally a positive significant relationship observed between customer satisfaction and customer loyalty relationship.
Key Words: Customer Satisfaction, Private Commercial Bank, Customer Loyalty



