The conclusion of a research paper is the section that ties everything together in a logical manner. It provides a concise description of your research’s findings while emphasizing the importance of your work. There are many different types of research topics, such as argumentative, analytical, etc. and you must choose the appropriate tone for your research paper.
The primary observations should be demonstrated in the conclusion based on the significance of your results and ideas. You can get aid from a research paper writing service and gain vital knowledge. The conclusion gives your readers a broader view of your research helping them to see the subject of your study from a new perspective.
Stepwise Guide on How to Write a Conclusion for a Research Paper
Below is the stepwise guide to help you devise an effective conclusion for your research paper:
1. Restate Your Research Question/Thesis
You will not be able to write a meaningful conclusion until you explicitly state your research’s major topic. You must reiterate your key question in one sentence and explain its significance. If the reader did not pay close attention to what was delivered throughout the work, the ending section can provide him with a quick overview.
It enhances the worth of your research work by providing a summary of your entire concept and findings. It’s critical to pick a topic that you can successfully explain and back up with evidence to prove your claim. Begin your conclusion by stating the major topic to ensure that it satisfies the aim.
2. Summarize the Most Important Points
You must remind the reader of the points you have proposed in the paper. Your essential points should be conveyed briefly to capture the substance of the entire text. This can be accomplished by rereading the topic sentence of each key paragraph or section in the body of your work.
Avoid repeating extraneous information or supporting details and instead focus on stating the important points. You should avoid providing new content in your conclusion in most cases. You make the reader understand the importance of the study you conducted to write a research paper by summarizing the important points.
3. State the Findings and Outcomes
After you have presented the key arguments, you should elaborate on the significance of these ideas. It will assist your reader in analyzing how your topic’s consequences may influence the specified outcome. You can even include facts from other findings to further emphasize your point.
Your findings will not be accepted unless they are backed up by solid research and a well-thought-out strategy. When writing a research paper conclusion, include all of your actions in the body to show what study you have conducted. Your findings must point to a practical solution rather than a hypothetical or speculative one.
4. Address the Limitations
You must investigate the flaws in your research so that if someone conducts a critical analysis of your work, he does not come across anything irrelevant or out of context. You should double-check that all of the claims you made in your research are true and supported by facts and evidence.
It enables you to thoroughly examine your document from many angles. If there are any flaws, you can fix them before submitting them for publication or any other action.
5. Use CTAs When Suitable
CTA (Call-to-Action) is not the requirement of every research paper as different topics have different demands. It is used to persuade the reader to take any action and is usually a single line written in a convincing style.
Research papers on topics that address the public or raise concern on any important issue must have a CTA in the concluding paragraph. It gives a sense of direction to the reader and helps him analyze what contribution can be made from his side.
6. Pose a Question
You can explain the broader context of an issue in the conclusion by including “so what” questions that show how your research can help in resolving the issue. You can also ask questions from the reader to grab his attention and motivate him to do further analysis on the topic.
It enhances the curiosity and interest of the reader and connects him with your research more effectively. Do not stuff it with too many questions but make sure to include some essential ones to add value to your research work.
7. Conclude Your Thoughts Comprehensively
You can make your conclusion more interesting by answering the questions that were not much described in the body portion of your essay. In this way, you get an opportunity to show your grasp of the topic and extensive analysis.
Your whole theme and discussion must be concluded properly in a brief manner that makes your main idea clear. It creates a great impression on the reader’s mind and makes your paper worth the read.
Conclusion
To compose the concluding portion of the research paper, one must keep in mind the points stated above to enhance the value of the paper. Whatever technique you choose, make sure your research paper’s consistency and tone remain intact. It should convey your message and make the desired impression on the readers.
“If you don’t believe in your own idea, then you won’t get anyone else to believe in it – no matter how hard you try”
Hillary Yip
Most children of her age play around, discuss their favorite TV shows or are too stressed with their teenage problems. But this girl began a startup at a mere age of 10. Hillary Yip, the youngest CEO in the world, is today a proud founder and owner of MinorMynas, a language learning app.
“People treat me as a kid sometimes I get that. I’m 15, but I prefer being treated as an adult because I’ve had some experiences. I’m still learning, but that doesn’t mean you should count me out as immature.” says Hillary.
MinorMynas is an online educational platform where children across the borders can learn different languages, chat and make friends across countries. The use of live video calls allows children to engage in conversations to learn different languages from each other.
“I wanted to let kids from all over the world learn and exchange their languages — and make it fun, too.”
Hillary Yip
Hillary Yip was born and brought up in Hongkong. She is a student of Kellett School. When her mother sent her and her brother to summer camp in Taiwan for Chinese improvement after struggling with it for years, she knew she had to create MinorMynas. Her experience in the summer camp was a life changing one. Her idea of creating an online version of the experience led her to participate and win several entrepreneurship awards, including “AIA’s Emerging Entrepreneur Challenge 2016 1st place and Best Business”.
“My vision with MinorMynas is to connect the world through kids, letting us learn together as a community, making the world a better place.” says Yip.
Children in over 60 countries will be able to connect through her educational app so they can expand their knowledge on topics they are passionate about and gain more understanding of other cultures. Hillary believes her product can solve the screen time problem by allowing them to simultaneously learn as well as teach. Additionally, she pointed out that many children were using the app as a way to study things that were beyond study plans and to delve deeper into topics that they were personally passionate about.
Hillary attributes her success to her mentors and her parents who have always been her constant support.
Her success is evident from the fact that she has featured in a number of places like BBC, CCTV, Yitiao, Yeti and the South China Morning Post. She is an extremely popular keynote speaker and has appeared at TEDx stages, as well as events hosted by HSBC and Microsoft. She was also a keynote speaker at the Global Women Forum 2020 in Dubai.
With an eye towards fostering a greater awareness of in-app learning, Hillary Yip plans to work with other providers.
“In our second version, which is in its final stages, we plan to launch parent communities since the exchange between an international group of parents does not exist today,” Hillary says.
We often talk about our national heroes who laid their life for the sake of their motherland. Their immense sacrifice and determination lead us to independence. Today we shall talk about some of the lesser known stories of the tribal communities whose courage and struggle ignited the cause of our freedom struggle.
Except the frontier tribal areas, most of the tribal movements were concentrated in central, west-central and southern India.
Paharias Rebellion (1778):
The Paharias were hill people and resided around the Rajmahal hills in the north-eastern Chota Nagpur Plateau. These folks were remote people and considered the entire territory to be their country. The British expansion on their territory led to a clash between the Paharias and the Britishers. The revolt was leaded by Raja Jagannath. The revolt was carried out as the British had launched a campaign against the Paharaias to kill them.
Chuar Uprising (1766-1816):
Chuar revolt was not a single revolt but a series of rebellions that lasted from 1766 to 1772 and then again from 1795-1816. The Chuars were mostly farmers and hunters and inhabited the West Bengal settlements of Midnapore, Bankura and Manbhum (part of present day Bihar). Though there were many leaders like Jagannath Singh of Ghatsila, Shyam Ganjan of Dhadka, Subla Singh of Kaliapal and Dubraj who stood against the British, the most prominent uprising was under Durjan Singh in the year 1798. He was the zamindar of Raipur but was dispossessed due to the Bengal Regulations. Durjan Singh, with the help of 1500 Chuars, started violent activities in May 1798 to stop the auction of Raipur’s estate. The revolt was crushed by the British. Some other notable Chuar leaders were Madhab Singh, brother of Raja of Barabhum; Raja Mohan Singh, Zamindar of Juriah and Lachman Singh of Dulma.
Kol Mutiny (1831):
Kols were the inhabitants of Chota Nagpur. This included Ranchi, Singhbhum, Hazaribagh, Palamau and western parts of Manbhum. The kols were prodded to take arms with the large scale transfer of lands from their headmen to outsiders like Hindu, Muslim and Sikh farmers and money lenders. These outsiders were oppressive, demanded huge taxes and subjected brutal atrocities on the tribals.. Also, the British judicial and revenue policies badly affected the Kols. This led to an uprising in 1831 leaded by Buddho Bhagat. The rebellion was suppressed by the British but later many tribal movements started in this region.
Kol Mutiny served as an inspiration for coming generations to fight against inequality and injustice.
Santhal Rebellion (1855-56):
Santhals were primarily agricultural people and had settlements in the plains of the Rajmahal Hills. With the backing of the police and others, the money lenders conspired with the zamindars to oppress and rob the peasants of their lands. Sidhu and Kanhu, two brothers led the Santhal uprising and converted it into an anti-British movement. They declared the area between Bhagalpur and Rajmahal as autonomous. The revolt was stamped down by the British in the year 1856.
Ho and Munda uprisings (1820-37) :
The Ho tribals revolted against the occupation of Singhbhum under the leadership of The Raja of Parahat. The revolt lasted till 1827 and soon the tribals were forced to submit. In 1831, along with the Mundas of Chota Nagpur, the Ho tribe again revolted against the newly implemented farming revenue policies and entry of Bengalees into their region. The revolt ended in 1832 but the Ho continued to operate till 1837.
Khond Uprising (1837-56):
The Khonds of the region ranging from Odisha to Srikakulam and Visakhapatnam rose against the British under the leadership of Chakra Bishnoi. He was a young raja and was supported by his people who were joined by the Kalhandi, Ghuamsar and other tribals to fight the atrocities like new taxes, human sacrifices and entry of zamindars into their areas. Soon, Chakra Bishnoi disappeared and the revolt subsided. However, in 1914, another Khond Uprising was seen in the Orissa region with a hope to end the British rule.
A histogram is a graphical representation of the distribution of data. It is a graph that shows how often data occurs within certain intervals. Histograms are used to help identify the shape of a distribution and to estimate the probability of observing a value in a particular interval.
Histograms are an important part of data analysis, and there are a few best practices for using a histogram that you should always keep in mind:
Always use histograms to visualise your data.
Histograms are a powerful way to visualise your data. They allow you to see the distribution of your data, and can help you to identify any outliers or anomalies. Your histogram will show you the distribution of your data. You can see the number of data points that fall into each category.
Make sure that your histogram is properly scaled.
Histograms are a graphical representation of the distribution of data. They are used to show the number of data points that fall within a certain range. Histograms can be used to measure the central tendency, variability and shape of a distribution. A histogram should be used when you have a large amount of data. The data should be evenly distributed and there should be no outliers. If the data is not evenly distributed, you can use a box plot.
Always use bins that are of the same size.
When creating histograms, it is important to use bins of the same size. This will ensure that the histogram is accurate and provides an accurate representation of the data. If bins of different sizes are used, the histogram will be inaccurate and may not show the true distribution of the data.
Make sure that your data is evenly distributed across all of the bins.
One of the most important tasks when working with histograms is to make sure that your data is evenly distributed across all of the histogram bins. This will ensure that you are getting an accurate representation of your data. If your data is not evenly distributed, you may not be able to make accurate inferences from your histogram. There are a few ways to ensure that your data is evenly distributed. One way is to randomly sample your data. This will help to ensure that each bin has an equal number of data points. Another way to ensure even distribution is to use the histogram’s bin width to calculate the number of data points that should be in each bin. This will help to ensure that each bin has the same size.
Use a good, reliable algorithm to calculate the bin boundaries.
To calculate the bin boundaries for your histogram, you first need to determine the input range. This is the range of numbers that you will be using. Then, you need to determine the number of bins you want to use. This is the number of divisions you want the input range to be divided into. Finally, you need to determine the size of each bin. This is the size of each division in the input range. Once you have these three values, you can calculate the bin boundaries for your histogram. First, divide the input range into the number of bins you want to use. This will give you the number of divisions in the input range. Then, for each division in the input range, calculate the size of the bin and the number of data points that fall into that bin. Finally, add up all of the values to get the total number of data points in the histogram.
Histograms are an important part of data analysis, and, by keeping these best practices in mind when using them, you can make the most of their data visualization and insights.
There are many different programs that you can use to organize data for your home, school, or business. Excel is one of the programs that many people use to do this, a program that is one of the easier ones to use. Excel allows you to not only to organize your data, but also allows you to calculate the data, and evaluate that data. You can also make charts, tables, and graphs to better show the data and how it affects the company with which you are working.
Ways to Learn
There are many ways to learn to use Excel, so that you can use it to the best of your ability. You can learn it on your own, watch videos on the internet such as this one here, or take classes to learn the program. All these methods are good in their own way but depending on what you are using the program for you might want to learn in a unique way.
One way is to just sit and play with the program, learning as you go. You can learn this way in your own time and learn only what you need to learn for your particular project. This is an effective way to learn if you are using the program for personal reasons. This might be to do your monthly budget or to plan for a trip or other big expense.
By working on your own and learning the program, you can save yourself some money, but this way usually takes longer than other methods. If you need to use Excel for business, this might not be the way to learn the program. However, this is an effective way to learn if you are using it for personal reasons such as making monthly budgets and trip planning.
Another way to learn Excel is to access the internet and learn through videos and websites. Learn more about Excel at this site: https://en.wikipedia.org/wiki/Microsoft_Excel. This method will take a while, and you must decide which website or video to trust to give you the correct information. There are people that really know what they are doing and share their information with others. On the other hand, there are people who pretend to know what they are doing and share what they think they know. You might learn something this way, or you may get everything wrong, taking longer to complete your project.
The Best Way to Learn
Probably the best way to learn how to use Excel is to learn from an excel training course from experts. Learning in this way will ensure that you learn all the tips and tricks to allow you to have the best project possible. Experts can show you step-by-step how to use each aspect of the program. Learning this way will help you to make more professional projects getting better results. It also allows you to receive a certificate showing that you learned from a professional.
Six Good Reasons
There are six good reasons to attend an MS Excel training course so that you can get the best results from the program. You can earn Excel Certification that will set you apart from your colleagues and to show employers that you have the skills needed to do your job. This training can make you more efficient in your job allowing you to do better and be more competent. Learning Excel from a training course will give you more credibility than learning on your own or using videos from the internet. You can be more prepared to work in financial positions with professional training.
It has been around for many years and Excel will probably be around for many years to come. This means that this is a skill that will always be pertinent to the business world and other jobs, as well.
One
Setting yourself apart from your colleagues is important if you want to move up in the company. By using this program, you can create spreadsheets that will show your employer the finances of the company and allows you to create graphs and charts to track where the money in the company goes. You can create schedules for staff and manage inventory.
Two
You can become more efficient in your job by learning this program. You can learn to format cells in the program based on a certain criterion and apply it to other cells quickly. By using the charts and tables option, you can use the information in the cells to clearly show trends in the market without having to use a separate program to make them.
Three
By learning how to use this program from a reputable company, you will gain credibility with your employer and your colleagues. If you try to do this on your own, you will not get the certificate that shows that you know the program inside out. You can use this certificate to show that you are willing to learn new aspects of your job and are not afraid to try new things.
Four
Having a certificate to show that you have put the time and effort in to truly learn the program. If you have paid attention in the class, you can use your skills to improve in your career.
Five
You can be better prepared to do the financial aspects of the company you work with. You can show the information with graphs, tables, and charts.
Six
Excel has been around since 1985, making it a standard in the computer world. By learning this program instead of another one, you can be assured that you are on top of the business world. Since it has been around for decades, you can rest assured that the things that you learn will be around for many years to come.
Conclusion
There are many ways to learn Excel depending on your needs for the program. If you want to be the best in your business world, it is best that you learn from a professional expert in the field. Excel can help you to get ahead in your employment by giving you ways to show your company how they are doing financially. You can show your employer that you are willing to learn new skills to improve yourself.
The nation that destroys its soil, destroys itself
Franklin D. Roosevelt
We make hue and cry on climate change, pollution and like but are we concerned about our soil? Do you know that 95% of our food comes from the top soil? Our activities have already degraded 52% of our agricultural soils and by 2045 we will have 40% less food for 9.2 billion people. Can you imagine the repercussion?
First let us know what soil is and why it is so important.
Basically, soil is sand combined with organic matter. It is the loose surface material that covers the land and is called the “skin of the earth”. The soil consists of organic material, minerals, gases, liquids, and organisms that sustain life. Soil contains numerous organisms like bacteria, fungi, actinomycetes, algae, protozoa and nematodes, earthworms, archaeans and so on. These organisms help the plants to grow and survive. It is the abundance of organic content in soil that sustains all other dependent species, including humans.
Soil bacteria are a critical component of biogeochemical cycle. It helps in crop production.
These bacteria have several functions: (1) providing nutrients to crops; (2) stimulating plant growth, for instance by producing plant hormones; (3) inhibiting the activity of plant pathogens; (4) improving soil structure; and (5) microbially accumulating or leaching inorganic nutrients.
Several kinds of bacteria are used in soil for bioremediation of polluted soil, and for mineralization of organic pollutants.
Soil microbes help the plants to intake water and nutrients from soil.
Healthy soil prevents the dangerous cycles of floods and droughts that plague many regions of the world.
How soil degradation affects us?
Soil degradation means the loss of physical, chemical and biological properties of soil.
Organic matter loss, soil fertility decline, erosion, adverse changes in salinity, acidity, or alkalinity, or efflorescence is some causes.
Impacts of soil degradation are devastating – depletion of fertile soil, habitat destruction and biodiversity loss, extinction of species, high level of nutrient runoff into lakes, desertification of land, large scale migration, malnutrition and war.
Factors causing soil degradation:
Physical factors: include change in the natural composition of soil due to factors like rainfall, wind erosion, floods and mass movement. The fertile top portion of the soil gets eroded, thereby degrading the soil quality.
Biological factors: Human and plant activities also reduce the quality of soil. Human activities like poor farming practices degrade the quality of soil. Plant activities include an overgrowth of bacteria and fungi in an area that can negatively affect the soil microbial activity through biochemical reactions, resulting in reduced crop yields and reduced soil productivity capacity.
Chemical factors: Changes in the quality of alkalinity or acidicity of soil also affects its fertility. Chemical factors also include waterlogging. Chemical factors bring irreversible loss to soil nutrients such as deposition of iron or aluminum rich soils.
Man-made factors: Human activities such as deforestation, excessive use of fertilizers, industrial wastes, overgrazing, mining activities, urbanization and poor agricultural practices also leads to land degradation.
What can we do to save our soil?
Reduce deforestation: At the individual level, it is not an easy task. But we can plant trees and make people aware of the importance of planting trees. Individuals all over the world need to respect forest cover and reduce certain human-induced actions that encourage logging. Involvement of government and international organizations is required to reduce, if not stop deforestation.
Land reclamation: it refers to the restoration of lost organic content and minerals of the soil. Although the soil quality degraded is irreversible, still we can replenish the lost organic matter and minerals to some extent. This is called land reclamation. Degraded soil may be restored by adding plant residues or by improving range management. One of the simplest methods is planting trees, crops, vegetation and flowers over the affected soil. Plant roots make the soil stronger.
Prevention of salinization: Activities like reducing irrigation, planting salt tolerant crops like rice, wheat, mustard etc result in high returns because reclamation projects require zero inputs and labor. Preventing salinization of crops beforehand is the beast and an economical step.
Conserving soil by tillage: This includes cultivating in such a manner that the soil quality remains almost to its natural condition. Example – Leave crop residue from previous year on the surface to guard the soil from erosion and avoid poor tillage practices such as deep plowing.
This year, Sadhguru, an Indian yogi and visionary has launched a movement called “Save Soil”. To make people aware of this burning issue, Sadhguru is travelling from India to UK in a 100-day motorcycle journey. He will cover 26 countries spanning 30,000 km.
“Start local, involve your neighbourhood, start a vegetable garden, get your hands in the soil – not in the dirt as is commonly said, as soil is not dirty – it is rich, it is our foundation of a healthy life and a safe environment.”
Sadhguru
This is just the beginning. Such initiatives from the government and other institutions will support the ‘’Save Soil” cause and help restore our land its lost fertility.
Customer expectations are changing swiftly and businesses need to adapt through digital transformation to understand the customers and their journey. Customer experience is now becoming the key differentiating factor in the customers’ decision-making process. The positive or negative experience customers receive across multiple touchpoints is what now defines the brand.
Omnichannel customer experience is no longer an aspiration. It’s fast becoming a must have for any modern business.
And that’s because consumers don’t have just one way to interact with your brand any more. There’s a whole range of different channels available at their fingertips to reach out and learn more about your products and services: Google searches, social media, videos, and mobile apps to name but a few.
The reality is, if you want to cater to the modern consumer, you simply have to adopt an omnichannel approach.
So, let’s take a look at exactly what omnichannel customer experience is and how you can create and improve it for your company.
Omnichannel customer experience is when a business advertises to, sells, and supports prospects and customers across multiple channels, treating each interaction or touchpoint (e.g. social media, SMS, chatbots) as part of a single, frictionless whole.
An omnichannel approach enables customers to begin their experience with your brand in one channel and continue it on another channel seamlessly.
Why is an omnichannel customer experience important?
Omnichannel customer experience allows you to reach the modern consumer in a contextually relevant way at every point in their journey, regardless of the channel they access from.
This positively impacts the quality of customer interactions and creates greater customer engagement.
Benefits of omnichannel customer experience
Adopting an omnichannel approach has a number of benefits for both your customers and your business. Some of the most important are:
More choice for customers. Modern customers expect a frictionless experience with your brand. Providing a variety of integrated channels allows them to interact with you however is most convenient for them while maintaining relevance.
Improved customer retention and revenue. According to ClickZ, shoppers who use three or more channels to interact with brands have a purchasing frequency rate 250 percent higher than single-channel users. Harvard Business Review also reports that customers who used more channels spend an average of 4 percent more in physical stores and 10 percent more online.
Cater to a broader audience. Certain consumers may favor certain ways of interacting with a brand. The greater the number of channels you have available, the greater the variety of potential customers you can attract.
Collect better data. Omnichannel journeys provide a rich source of data. This data can be used to gain a deeper understanding of your customers and provide valuable insights into where customers encounter issues, allowing you to improve your offering.
Omnichannel vs multichannel customer experience
Most businesses use multiple channels for sales and support. But having multiple channels doesn’t automatically equate to an omnichannel experience.
A multichannel business may have a website, social media account, brick and mortar store, and so on. However, every channel operates independently in its own silo. There might be one goal and strategy for Facebook and a different one for a company’s website.
An omnichannel approach also involves interacting with consumers through a variety of channels, but instead of having a unique strategy for each one, omnichannel focuses on creating an integrated experience in real time. All the channels are knitted tightly together.
How to build an omnichannel customer experience
Wondering how to get started with an omnichannel customer experience? Here are some tips you can use to integrate multiple channels.
Map the customer journey
It stands to reason that if you want to create a seamless omnichannel customer experience, you need to fully understand your customer journey: where buyers begin, and all the touchpoints that lead to purchase and beyond.
Mapping the customer journey also helps you identify where gaps and issues arise. Once these are out in the open, you can make tweaks to them and optimize the shopping experience across channels to increase sales and improve convenience.
Listen to feedback
Feedback from customers can give you the information you need to improve the customer journey and create a more cohesive customer experience.
So, collect reviews and ask your customers for their opinions. Use the opportunity to find out how customers want to interact with your brand. That way you can build an omnichannel approach catered specifically to your customers needs.
Sending out surveys can be done through email or mobile apps, or you could even generate a popup on your site that lets customers rate their experience and give comments and suggestions.
Use the right technology
Seamless user experiences are impossible without the right technology. Support agents should be able to contact customers through live chat, video and voice calls, mobile apps, and more depending on their preferred method of communication.
But to create a true omnichannel customer experience, you need to bring all of this data together in a single customer view. That way, no matter what the channel a customer accesses from, your team has all their information available to pick up seamlessly from where they left off.
Websites should also use technology to offer personalized experiences in the form of product recommendations to encourage customers to make repeat purchases.
Identify the stakeholders
Implementing an omnichannel experience doesn’t happen overnight. You’ll need to work closely with multiple departments, like your sales, marketing, customer service, and product teams. At the end of the day, a cohesive customer journey relies on a cohesive internal approach to get it done.
If it all seems too overwhelming, a good tip is to start small and then modify the customer journey across further platforms as you go. You can align experiences in your main channels first, then expand these experiences across multiple supporting platforms.
How to improve the omnichannel customer experience
Even with an omnichannel customer experience strategy in place, there’s still room to build on this and improve over time. Here are some ways you can go about it.
Better understand your customers
Even a well-planned omnichannel strategy will fail if it’s not directed at the right customer. To make sure that doesn’t happen, you must have an up-to-date understanding of consumer behavior.
Use big data and surveys to gain insights into customer behavior, what they expect from your brand, and how this changes over time. Making business intelligence and analytics software part of your research process can provide you with valuable insights into who your ideal market is and what they need from you.
Follow the leaders
There are plenty of success stories to follow in the omnichannel world. While copying the steps taken by brands like Starbucks, Amazon, Disney, or Bank of America won’t likely catapult your business to the same level of success, paying attention to where they’re putting their resources can help you find your way. There are some examples of companies getting omnichannel right later in the post to give you some ideas.
Get the support you need
Maintaining a successful omnichannel customer experience isn’t a one-employee show. It takes an entire team to make sure things are on track. You’ll need managers, researchers, developers, freelancers, and, most importantly, support. If there is doubt surrounding the effectiveness of an omnichannel program, address it straight away before it becomes a problem. And as new employees join the business, make sure they understand the emphasis being placed on omnichannel at the organization.
Develop your mobile capabilities
Not all industries have mastered mobile-friendly platforms yet. And surprisingly, there are plenty of ecommerce businesses whose websites could use a facelift and a few upgrades. Not only does this create doubt in a client’s mind about your brand, but it hurts your SEO ranking, which affects how prominently your business’s website appears on search engine results pages. Consider using a mobile-friendly analyzer to see how your website is stacking up.
Conduct a content analysis
The appearance of your site, app, support articles, and social media should all be consistent. But no matter how great they look, they won’t get you far without great content. Some businesses tend to focus on writing keyword-heavy blogs and website pages, hoping to rank high in search engines. Or, their product writing is clunky or unclear. Conduct a content analysis of your website and other platforms to make sure you’re catering to your readers and users, no matter where they see you.
Improve your response times
What’s your average response time for social media inquiries? It may surprise you to know that close to half of consumers expect a social media response time of fewer than 60 minutes. And if you’re not responding to customer messages at all you’re doing your brand a great disservice.
When it comes to your website, make sure you’re taking every opportunity to engage and address visitors. You can use communication channels like live chat software or chatbots to make every visitor feel heard and appreciated.
Take your omnichannel approach offline
There are plenty of offline omnichannel opportunities. Even though most client interactions are digital, there are still analog channels that might make sense for your industry and business. Radio, magazine ads, direct mail, event sponsorships, and branded merchandise are all examples of offline channels you can explore and integrate into your strategy.
Rethink in-store consumer experiences
Today’s consumers are often uncomfortable in brick-and-mortar stores compared to browsing online at home. Research shows that 87 percent of consumers research products online before purchasing. Help consumers transition easily from online to offline. This could be something as simple as providing live inventory for brick-and-mortar locations so customers can easily decide whether to make a trip to the store. And if it’s not in stock, your website could recommend other products that might fit the bill instead.
Choose your channels wisely
One mistake many companies make with omnichannel is thinking that they must be on every platform. Omnichannel marketing isn’t about being everywhere, but about being present, available, and consistent in the places your target consumers are and creating a positive user experience.
Learn where your customers are spending their time — whether it’s Pinterest, Instagram, Facebook, or LinkedIn. Don’t forget about offline opportunities as well. Optimize your content for only the offline and digital channels that you need in your marketing approach. There’s no point overstretching and putting your message where it won’t be heard.
Keep it consistent
It may seem obvious, but whenever you doubt the direction your omnichannel strategy is going, remind yourself that consistency is key to developing loyal audiences and stronger customer relationships. From your website to your app, from your social media pages to your email, from your employee’s shirt logo to your receipts, strive for consistent branding throughout.
Need some inspiration? Let’s take a look at a few top brands that have successfully integrated different digital channels.
Starbucks
Starbucks offers a premium user experience.
Customers are rewarded with a free drink after they sign up for a customer loyalty program. When they make a purchase through the Starbucks card, they can reload through the app, website, in-store or by a mobile device — and their total rewards points are updated across all platforms.
Coffee enthusiasts can also make mobile orders, gift digital Starbucks cards, find stores near their location and tip their baristas without going out of their way.
Neiman Marcus
Neiman Marcus is a fashion brand that uses technological innovation to connect online and offline platforms.
The Neiman Marcus app connects shoppers to sales associates through text messages, calls, emails, or FaceTime. Shoppers can also use it to check their points and view upcoming events or promotions.
The website delivers personalized product recommendations and remembers size preferences, too. One major differentiator between Neiman Marcus and other online stores? You can use geolocation to find items stocked in nearby stores. New arrivals that suit customers’ preferences are sent through email and direct mail.
“Memory Mirror” is another distinct omnichannel feature. Have you ever wondered how your outfit looked from behind or from the side? The Memory Mirror can record and capture your try-ons from every angle. Hesitant shoppers who need a second opinion can also seek advice on their looks by sharing the outfits with their network.
The Dufresne Group
The Dufresne Group used technology to take services online while keeping the kind of in-person experience so pivotal for selling in an industry like furniture.
Previously, furniture repair required two on-site visits: one for assessment and the other for the repair work. Video chat allowed the team to reduce on-site inspections, providing the same high quality service instead remotely, increasing convenience.
Omni-channel marketing ensures that messaging and branding are consistent among channels. It acknowledges and addresses the customers across their preferred platforms to deliver a smoother buying experience at every stage of their journey. It also includes merging the different channels together (for example, social media, website) for promotional experiences.
Dalit – Bahujan politics, which is perceived as having no road map, could learn from Ambedkar’s political experiments
The rapid decline of the Bahujan Samaj party over the years has led some to believe that Dalit politics lacks a suitable road map . Rebuilding the Bahujan movement will be difficult if the political agenda and electoral strategies are not improvised. In such a crisis, the Dalit-Bahujan leadership could learn from B.R. Ambedkar’s political experiments.
Ambedkar’s social movement and political thoughts are heralded for making Indian society sensitive towards the ideas of social justice and democracy. Ambedkar was keen to find a dignified place for the ‘Untouchables ‘ in modern institutions, including legislative bodies . He appealed to the ruling classes to recognise the ‘Untouchables ‘ as a new social and political minority, and demanded special safeguards for them from the state . He thought community based political representation would liberate the ‘Untouchables ‘ from the hegemony of the social elites and help them bring their issues to the mainstream. But Ambedkar was not interested in Framing the Dalits as a political force for the Dalits alone ; he expected them to unify vulnerable caste groups, religious minorities and the deprived working classes and bring about revolutionary political change .
Forming political parties
Ambedkar’s first political party, the independent labour party (ILP) , was committed to the welfare of the working classes . The socially marginalised castes , especially the ‘Untouchables ‘ , formed a significant part of modern industry, especially in Bombay . Ambedkar noticed that parties claiming to represent the interests of the working class did not pay attention to the concerns of ‘ untouchable’ labour . He reprimanded the socialist -communist leadership for betraying the trust of lower caste workers . The ILP , he proposed , would highlight the class -caste relationship and contest coercive “Brahmanism & Capitalism” together.
In 1942, Ambedkar established his second political party , the Scheduled Federation (SCF) , in Bombay . This was when hectic deliberations were taking place between the Congress, the Muslim League and the representatives of religious minorities over India’s constitution. In new constitutions in the world then, different religious communities and groups were granted political safeguards and cultural rights according to their numerical strength and historical location. Ambedkar wanted to establish the Depressed Castes as one of the prime actors in the nation building process . The SCF demanded that the ruling classes cherish the values of socially diverse groups and integrate the different aspirations of marginalised people in their plans for a new India . Further , the SCF meant to promote the interest of the diverse ‘Untouchable ‘ castes on a single national platform. Ambedkar introduced the SCF as a rival of the Congress and a harsh critic of M.K. Gandhi’s leadership. The Congress was depicted as an association of powerful caste groups and rich capitalists .
Integrating effective social media automation into your business’s processes will result in more engaging content — and in today’s world, that could spell the difference between failure and success.
To put it simply, social media automation should be a crucial part of any business plan.
In this article, we will discuss how using social media automation tools can help create and schedule more engaging content.
What is social media automation?
Social media automation helps businesses organize their social media presence. Through the use of tools, you can create, schedule, and share content with audiences, usually for marketing purposes.
As a result, businesses can increase profit margins and dedicate more time to their team members and other tasks. Below are a few key points exploring why your company should use social media automation tools.
What are the benefits of social media automation?
Social media automation ensures your business doesn’t miss out on connecting with its customers. The number of social media users in the world today is 4.62 billion, which is more than half the global population.
Automating your social media with, for example, scheduled posts and chatbots to respond to comments, is a great way to reach those users. In fact, 80% of businesses that use social media automation reported improved lead generation and an 77% increase in conversions.
If this statistic alone doesn’t pique your interest, have a read below through some of the key benefits of social media automation.
It will make your content consistent, boosting your online presence
Maintaining a consistent stream of engaging, quality content is paramount to building your online presence. It is what separates you from the crowd.
Consistency can be achieved with social media automation tools like Buffer and Hootsuite that enable you to accurately schedule your content for historically peak times across multiple platforms.
Integrating social media automation tools into your business can save you and your team hours of hard work. Devoting manual time to post content across multiple social media platforms once your business starts to pick up speed will limit your progress.
Familiarize your team with suitable tools that can help them strive toward your business objectives. Run your content through a grammar checker to ensure it’s free of errors. Enlist the help of friendly chatbots. Schedule posts meticulously with easy-to-use planners.
Automation improves engagement
Monitoring activity across all of your social media platforms in one place will make it easier to achieve higher user engagement.
Being privy to consumer consensus, brand mentions, messages from the community, and statistics on each post are all pieces of valuable data that can be leveraged to help drive engagement.
Maintaining a level of organization through social media automation applications will also ensure you are responding to your community in a prompt manner, making you more aware of your community’s needs.
Content marketing that is engaging and powerful will be what makes a difference to your company’s bottom line. One well-written advertisement or clever call to action can be worth countless poorly thought out pieces of content.
Scheduling posts ahead of time will mean you or a team member won’t have to stop what they’re doing numerous times a day to post or tweet. Since you won’t be rushed, you can make your content the best it can be. And you can spend your time on pressing tasks while automation takes care of social media.
Get to know your community
Social media automation tools can also be great ways to listen to what your community wants.
Social listening is when you use tools that gather data and then automatically piece together the conversation people are having about your brand or industry in the online realm.
This is highly valuable information, and if used wisely it will help you create even more engaging content in the future.
It can help you understand things like:
The best time to post future content.
Growing trends or needs that the community wants to be fulfilled.
The best or worst aspects of your competitors’ content.
How your content is better than your competitors’.
Ways your content is being beaten by your competitors.
This information is pivotal and should be at the forefront of future content design.
Postfity Dashboard: create, automate, and analyze social media content
Easily schedule posts across multiple social media platforms to ensure you maximize audience engagement. Postfity’s seamless UI design helps you keep organized and on top of your social media content.
When you are posting on three or four platforms daily, it can sometimes get overwhelming.
With excellent functionalities across Twitter, LinkedIn, Facebook, Instagram, and many others, social media automation is an attractive prospect on Postfity.
Use the platform’s sleek calendar dashboard to gain insight into the upcoming days and weeks of your social media content, and give desired group members secure access to simultaneously work on the same profile.
Postfity also recommends trending and new post ideas generated by AI that have analyzed search engine results, which can help inspire your team’s future content.
The all-in-one dashboard of Sendible makes social media automation easy.
Designed for use by larger agencies, Sendible is perfect for anyone who is on multiple platforms with several accounts on each.
With an intuitive workflow and the ability to link multiple members to one account, Sendible will help you organize even the largest of content libraries.
Sendible posts are queued in bulk and then scheduled to be posted at a time when your community is most active. This drives engagement.
Social Inbox is a feature that compiles all comments and activities of your community in one place. This makes it even easier to stay actively engaged with them.
Add streams from different social media platforms and prioritize new community comments and activity. Once you have responded to the messages from your community, simply archive them and keep your inbox tidy.
A great alternative to Postfity and Sendible is Sprout Social.
Sprout Social’s holistic approach to community engagement has made them an attractive social media automation application for many budding businesses.
Similar to Postfity, Sprout Social offers a structured calendar dashboard that helps you stay on top of your future content.
The platform provides social listening analytics to help you gain excellent consumer insight, meaning you can adjust which content you are producing to more authentically engage with your audience.
Manage all your campaigns, development, and analysis from inside the application. Sprout Social is a one-stop-shop for efficient social media automation.
Tailwind Landing Page: Pinterest creation and scheduling
If you aren’t taking advantage of Pinterest’s platform as a way to market to your community, you should consider doing so.
If you use Chrome, the Tailwind extension is extremely user-friendly and can be integrated instantly.
Drag and drop to your editorial calendar and get a huge leg up on organizing your social media content.
The smart loop feature allows you to repin high-performing content and informs you which boards to republish to. This makes scheduling content to relevant times of the year even easier.
Comprehensive analytics track pins’ performance, enabling you to monitor and learn from past and current campaigns.
The innovative “Tribes” feature encourages collaborative community marketing. Gain access to group boards by creating meaningful Pinterest content and contributing to the tribe, which can have viewerships that can range into the millions.
Automate your success
There is no denying that social media automation is here to stay.
These tools will open up doors for your business. Staying active and informed in this space will allow you to remain ahead of the pack.
Your content can always improve, and your processes can always be more streamlined. Even if your social media marketing is already showing positive results, don’t be afraid of changing a winning strategy.
You’re likely to see even greater success with social media automation, and the hours you free up will be a precious resource as your business grows.
There have been several efforts to project M.K. Stalin as a prime ministerial candidate
Twenty five years ago, in Tiruvarur, the then Tamil Nadu chief minister and DMK president M. Karunanidhi was asked by a journalist why he was not aspiring for the post of Prime Minister. He replied :” I know my limitations”. The question was raised against the backdrop of a serious bid made by the founder of the Tamil Maanila congress (Moopanar) , G.K. Moopanar, to become prime minister following the resignation of H.D. Deve Gowda as the head of the United Front Regime . Today, concerted efforts are on to project Karunanidhi’ s son and Chief Minister M.k. Stalin as a prime ministerial candidate.
In the last couple of months , many events can be cited as attempts at promoting Mr. Stalin to the National scene. In early February, the chief Minister wrote to leaders of almost three dozen parties across the country, asking them to nominate their representatives to the All India federation of social justice. Later that months, kerala chief minster Pinarayi Vijayan , former Congress president Rahul Gandhi, Rashtriya Janta Dal leader Tejashwi Yadav , and former Chief Minister of Jammu and Kashmir Omar Abdullah came to Chennai to participate in the launch of the first volume of Mr. Stalin’ s autobiography, Ungalil oruvan ( one among you) . A month later , in New Delhi, leaders of various non BJP opposition parties came together during the inauguration of the DMK’s office . Mr. Stalin’s condemnation of Union Home Minister Amit Shah’s observations on the hindi language and his participation at a seminar held last week during the CPI(M)’s party congress in Kannur were also viewed as part of his March towards national politics.
It is rather uncommon for a leader of Tamil Nadu to get national prominence. Other than Moopanar , Congress leader K. Kamaraj and AIADMK leader J. Jayalalithaa were talked about as prime ministerial material. While kamaraj was content playing the role of ‘kingmaker ‘ in 1964 and 1966 , Jayalalithaa, despite her turning the 2014 Lok sabha elections into a lady versus Modi fight , and her party bagging 37 seats out of 39 in Tamil Nadu, did not make it .
In the last three years , Mr Stalin has tasted success twice as a leader of coalition. In the 2019 Lok sabha elections, when he proposed the name of Mr . Gandhi for the post of Prime Minister, the DMK -led front captured 39 constituencies, including one in Puducherry. Two years later , it got a two thirds majority in the Tamil Nadu Assembly. After capturing power in the State, Mr. Stalin has continued to criticize the BJP on a host of issues . In the last 11 months , he has been particularly highlighting the importance of social justice, greater autonomy for the states and the Dravidian model of governance. Perhaps conscious of the criticism that Dravidian majors do not seek industrial investment in the way parties in other states do, Mr. Stalin has shown keenness in attracting investments in a big way . His visit to the UAE is the most recent indication of this. After he became Chief Minister in May 2021 , the state government signed 131 MoUs involving an investment of Rs 69,375 crore . Mr Stalin also announced that the State would hold the next Global Investors ‘ Meet by 2023 end , the previous two editions of which were held during the AIADMK regime . There are signs of his government willing to bite the bullet in economy -related matters , even as Mr. Stalin has been keeping all his political allies together. Though it is too early to talk about the compositions of political form
International Journal of Research (IJR) 