‘Hyderabad’ the best city to live in!

The capital city of Telangana ‘Hyderabad’ has been declared as the best city to live in. Proud to say that it has been ranked as the best city to live in since five straight year’s in a row according to the survey held by Mercer’s quality of living. Often called as the city of pearls. Why Hyderabad is best city to live in? Lets find it out.

Reasons as why it is the best city.

1) Weather:- It has the pleasant weather. Whether it be any season it serves you plentiful. You can enjoy the weather to the fullest. Be winter days, rainy days, or monsoon you have to bear with the sunny days(April to June). Since 10 years or more, hyderabad has been reported to have the increased temperature in the summer. As its metropolitan city and is developing rapidly in terms of infrastructure, technology, and seemingly increase of industrial sector leads to the deforestation which in turn is causing such weather.

The sapling plantation is covering the greenery yet needs to be covered fully. GHMC is planning to have 27 parks across the city. Also people should take a stand too to share their part of job as a responsible citizen.

2) Safest city:- No wonder hyderabad is safest city as compared to other metropolitan and mega cities. Hyderabad has become lesser safe as compared before. Eventually there is no such place where crime doesn’t takes place. But comparatively here we have less crime rate.

This city is also safe for kids and women and they can travel alone during the day time as well the early evening. (And personally myself being living here, then I feel safe side here.)

3) Quality of living:- For the past 3 years it has also been ranked as best Indian city for the quality of living in Hyderabad. Talking about essentials and groceries then, the prices are quite reasonable. The rental rate is not high in addition the electricity units are less. But in the old city people might face the water scarcity.

HI-TEC city is an abbreviation of Hyderabad Information Technology and Engineering Consultancy City is the major attraction as its the IT hub.

4) Cuisine:- Hyderabad is best known for its Biryani basically non-veg, but it doesn’t disappoint you as it serves with the best dosa, idli , sambhar vada..perks of living in south! You can find it in each and every corner available to you even in the mroning at 4 am. And trust me people visits in the cars in the early morning to have the brunch.

Be it veg or non-veg, Hyderabad doesn’t fail in serving you with the best food. Its also famous for the ‘Karachi biscuits’ and ‘Paradise biryani’

5) Heritage:- Hyderabad is famously know as the city of pearls which once were ruled by the Nawabs. It has become the major tourist attraction for both the Indians and the foreigners. The monuments and the historical places defines the true culture and the essence of the city.

There are several places to visit to insight the historical monuments and the glory of Hyderabad. Charminar is the most famous place, following the Golkonda fort, Chowmahalla palace, Mecca masjid (the largest mosque in the India) Qutub shahi Tombs, Falaknuma palace has the elegant beauty, Hussain sagar lake where the twin cities meets.

Lastly, people around here. They have the friendly and mingling nature towards the visitors, they’re humble and approaching and no racism can be find here. The language(Telugu) is quite complicated. But if you are good at Hindi then there is no language barrier as every other person knows hindi here. And the Hyderabad has its Hyderabadi language which is indeed impressive and humorous.

Give a chance to yourself to visit this city. Trust me it will not disappoint you.

JAIPUR

Location

Jaipur is the capital and the largest city of the Indian state of Rajasthan. As of 2011, the city had a population of 3.1 million, making it the tenth most populous city in the country. Jaipur is also known as the Pink City, due to the dominant color scheme of its buildings. It was constructed within a period of four years and Jaipur is the only city that has been planned as per rules & regulations of the Vastu Shastra and the Shilpa Shastra. It is located 268 km (167 miles) from the national capital New Delhi.

Jaipur is a popular tourist destination in India and forms a part of the west Golden Triangle tourist circuit along with Delhi and Agra (240 km, 149 mi). It also serves as a gateway to other tourist destinations in Rajasthan such as Jodhpur, Jaisalmer, Udaipur, Kota and Mount Abu. Jaipur is located 616 km from Shimla.

History

Jaipur was founded in 1727 by the Rajput ruler Jai Singh II, the ruler of Amer, after whom the city is named. It was one of the earliest planned cities of modern India, designed by Vidyadhar Bhattacharya. During the British Colonial period, the city served as the capital of Jaipur State. After independence in 1947, Jaipur was made capital of the newly-formed state of Rajasthan.

On 6 July 2019, UNESCO World Heritage Committee inscribed Jaipur the ‘Pink City of India’ among its World Heritage Sites. The city is also home to the UNESCO World Heritage Sites Amber Fort and Jantar Mantar.

How to go?

By air: Sanganer airport is the nearest airport to the city of Jaipur. It is located at a distance of 10 kilometers from the city centre. The airport has flight connectivity with major Indian cities like Mumbai and Delhi. International tourists can take connecting flights to Jaipur from Mumbai or Delhi airport.

By rail: The railway junction at Jaipur connects it with various cities. For a royal experience one can take the Palace on Wheels. This train leaves from Delhi and connects various cities in Rajasthan.

By road: Jaipur has good network of roads connecting it with major Indian cities. NH 8, NH 11 and NH 12 are the main national highways connecting the city of Jaipur with other cities. National capital New Delhi is just 235 KM from this beautiful city while the city of the Taj Mahal, Agra, is only 220 KM from here. Other important cities include Ajmer at 130 KM, Mathura at 196 KM and Gwalior at 250 KM. There are good services of Buses and Cabs available like buses from Jaipur to Delhi bus.

Tourist Places

Amer Fort: Amber Fort, situated 11 kilometers from Jaipur, is a fort built with great artistic taste. Cradled on the top of a hill forming a beautiful reflection in Maotha Lake, it is popularly known as Amer Fort.

City Palace: Located in Jaipur, The City Palace is the main palace from where the Maharaja reigned from. The palace includes the Chandra Mahan and Mubarak Mahal along with various other buildings within the complex. It is located towards the north-eastern side of Jaipur.

Hawa Mahal: The Hawa Mahal stands at the intersection of the main road in Jaipur, Badi Chaupad. It is regarded as the signature building of Jaipur and was built by Maharaja Sawai Pratap Singh.

Jantar Mantar: Jantar Mantar in Jaipur is the largest stone astronomical observatory in the World. It is located just next to the city palace of Jaipur in Rajasthan. Built during the period between 1727 and 1733, the Jantar Mantar is still in a running condition and it stands as a witness regarding the wisdom of former age.

Nahargarh Fort: Nahargarh Fort, situated on the outer skirts of Jaipur is an epitome of great architecture and planning. Drenched with rich past, the fort allows you a picturesque view of the entire city. Built in 1734, this grand architecture is a perfect way to begin the excursion of this pink city.

Chokhi Dhani: Chokhi Dhani is a luxury heritage resort synonymous with Rajasthani village culture. It is located a little on the outskirts of the city on the Tonk Road. The concept of the village is to give you a tangible feel of rural Rajasthan. It is a true depiction of traditional Rajasthan with ancient artifacts, handicrafts, paintings, folklore and sculptures. The village offers myriad entertainment options- folk dances, singing, camel rides, puppet shows, fortune-tellers, acrobatics, predicting parrots, magic shows, horse riding, boating etc.

Bapu Bazar: Besides the plethora of palaces and forts and havelis and wildlife, Jaipur is also the ultimate shopping paradise. Among the numerous flourishing flea markets of Jaipur is the Bapu Bazaar. Situated in the heart of the Pink city between Sanganer Gate and New Gate, the market is known for its alluring Rajasthani quintessential products including textiles, handicrafts, brass works and precious stones. The bazaar attracts tourists from all over India and worldwide owing to its authenticity, diversity and giveaway price products.

Jal Mahal: Amidst the chaos of the city of Jaipur, lies the splendid Jal Mahal, or Water Palace. Floating in the centre of the Sagar Lake, this low rise symmetrical Palace was once a shooting lodge for the Maharajas. This unique palace fascinates a large number of visitors from all over the world.

Panna Meena Ka Kund: Established in the 16th century, the place is also known by many other names locally, some of which are just derivations of the original name in the local language. A baori or a stepwell is a concept solely originating from the Indian subcontinent and were the most popular source of water during the old times. These are mostly man-made pools of water that can be reached by descending a series of stairwells. Panna Meena ka Kund in Jaipur is one of the many famous stepwells that still stand in the western part of India, where they were mostly constructed. The original purpose of this Baori was to supply the locals with water for drinking and other daily needs, especially during the dry summers, as well as crop irrigation.

So what are you waiting for? Pack your bags and set out to discover yourself back in time! Set out to go into history!

What are the options for students to post completing their graduation in Australia?


When the whole world is under a turmoil students might think what to do next. Well., every problem has a solution. Every end leads to a new journey. Once done with graduation one might continue staying there and pursue higher studies. Australia is considered to be the 3rd most popular study destination. They have excellent colleges and universities along with the world’s best teaching faculty. The universities provide courses like business administration, accounting, and bookkeeping etc. Currently, more than 40000 Indian students are studying in Australia. Competitive costs for tuition and scholarships make education affordable for students. Australian institutions are successfully providing education to 4,15,000 international students.
Australian universities provide a handful of popular courses that can take one to good posts. Students can apply for PhDs as well.No work is small and every work is equally respected. students can start doing part-time work from home which can fetch them good experience and command on the language will develop. Students having a good academic record in finance can easy join a company and start working as a Finance Business Partner. The average income of a Finance business partner is between $120k and $140k.Then as an AccountAdministrator, one can get a salary between $55k and $65k.Students who have a degree in the administration can try out their luck for the posts like Administration Manager, Administration Officer etc. The income of an administration manager is not less than $65k.One who has good experience in business can easily become a Business Administrator and can get a salary between $55k and $65k.Students coming from Advertising, media and arts.they can shift to different fields like acting, copywriting etc. In today’s world animation plays a big role in the entertainment industry. A good Animator can prove his excellence and fine if the once really have potential. Depending on the performance, the salary of an Animator is between $60k and $70k.In this competitive world, everyone has to up today and here journalism plays a very crucial role. So the students who have studied journalism cam become good journalists if they have proficiency in the language and content. The salary of a journalist often fluctuates between $50k and $60k and this is quite a big deal. The jobs of Editor and Communications Officer are no less prestigious.
There are students who also start their own business after completing their graduation. Manu Indian students often open their own restaurants and cafeterias. Educated and qualified students start working as entrepreneurs at a very young age. Indian food is accepted all over the world so It is an option that most students have in the back of their mind.
Apart from this students can also get involved with social workplaces and start working worldwide since the chin is wide in range and has given opportunities to many young and enthusiastic students.
To conclude, “If there is a will there is a way” goes an old saying. Although we all are probably facing the darkest nights and heading towards a recession still if someone has talent no hurdle can stop him or her. Closed doors cant stop the wind from entering into the room, similarly talents cant be stopped by any means. Dont just wait for the opportunity be prepared for it. World has enough jobs but fewer talents so make yourself count.

COVAXIN

What is Covaxin?

It has been developed by the company Bharat Biotech India (BBIL) in collaboration with ICMR’s National Institute of Virology (NIV). It is an “inactivated” vaccine — one made by using particles of the Covid-19 virus that were killed, making them unable to infect or replicate. Injecting particular doses of these particles serves to build immunity by helping the body create antibodies against the dead virus, according to BBIL.

News about Covaxin

Earlier this week, Bharat Biotech announced that it had developed a vaccine against the novel coronavirus, named Covaxin, together with the Indian Council of Medical Research (ICMR) and the National Institute of Virology (NIV), Pune. The company had also received permission from the Drug Controller General of India (DCGI) to begin human trials, expected to commence in August.

Bharat Biotech is a reputed drug manufacturer that delivers four billion doses around the world for infections like rotavirus, hepatitis, Zika, Japanese encephalitis and others. However, its claim that Covaxin is indigenous – advanced, among others, by managing director Krishna Ella – raises some doubts.

According to Bharat Biotech, Covaxin is an inactivated vaccine developed from an Indian strain of the novel coronavirus isolated by NIV. No further information has been provided, especially about the nature of the vaccine or how it was developed. There have been no prior announcements either about when the process of developing such a vaccine was begun.

ICMR transferred the strain NIV had isolated to Biotech Bharat on May 9. The company published its press release on June 29. So there were only 50 days in between, during which time the company should have developed the inactivated vaccine, conducted preclinical animal trials (with mice and hamsters, according to the company), and sent its reports to be evaluated and approved by DCGI. Although ICMR had promised to expedite the process, animal trials with mice typically take at least three months to conclude.

A related issue is that animal trials for COVID-19 can only be conducted with hACE2 transgenic mice, as ‘normal’ mice can’t get infected with the novel coronavirus. These mice need to be shipped from the US, Europe or China.

These issues therefore raise concerns about whether Bharat Biotech could really have proceeded to the human-trials phase of vaccine development within only 50 days of receiving the inactivated virus from NIV.

Collaboration with US company

Bharat Biotech has currently invested in two other vaccines: CoroFlu in collaboration with FluGen Inc. and the University of Wisconsin-Madison, and an inactivated rabies vaccine vehicle for coronavirus proteins developed along with Matthis Schnell, director of the Jefferson Vaccine Centre (JVC), Pennsylvania. The latter is of interest.

On May 20, Bharat Biotech announced its collaboration with JVC as well as the license it had received to conduct clinical trials, and to produce and deliver vaccines in 80 countries excluding the US, Europe and Japan. On April 7, JVC announced a promising vaccine candidate named Coravax.

Coravax uses an inactivated rabies vaccine to carry the spike protein of the novel coronavirus. The spike protein attaches to a host cell and causes an infection, so experts expected this vaccine to trigger a good immune response on the body’s part. Schnell corroborated this response following preliminary tests with animals. Schnell added that JVC would need one more month to complete follow-up studies.

Bharat Biotech hasn’t shared any technical details of Covaxin. But based on what we already know, there appears to be room for the possibility that Covaxin is Coravax by another name – and by another viral strain. And even if the vaccine is wholly indigenous, the timelines for the animal trials don’t line up.

When does ICMR plan to launch it?

Aiming to make it available for public use by August 15, Bhargava wrote to the 12 trial sites to ensure “all” clinical trials were conducted by then. While BBIL’s application with the Clinical Trials Registry of India (CTRI) shows it plans to complete enrolment of trial participants by July 13, Bhargava has directed the sites to complete enrolment by July 7.

Is this even achievable?

A vaccine usually goes through three phases of human trials. The Central Drugs Standard Control Organization has given approvals for phase I and II trials so far. According to details from CTRI, BBIL in its application estimated phase I and II trials to take a year and three months, including at least a month for phase I alone.

Experts have questioned how all three phases can be concluded within a month and a half. “I would find it very surprising if it is done. Even the most ambitious companies in the world that are in more advanced stages of development for their Covid-19 vaccines have a longer time-frame. Even having all the trial results, with safety and efficacy data, by August 15 is difficult. This raises several questions,” said Dr Anant Bhan, Researcher, Global Health, Bioethics and Health Policy.

While vaccine trials can be fast-tracked, it still takes over a year to launch the product, experts said. In a pandemic, emergency-use approval can be given if data from the first two trial phases is compelling enough, said an expert on condition of anonymity. This would allow the launch without the third phase being conducted, but this approval would likely be given with riders to submit additional data and adverse event reports.

SYLLABUS REDUCTION IN ICSE AND CBSE

ICSE Syllabus Reduction

The Council for the Indian School Certificate Examinations CISCE, popularly called ICSE Board has announced a reduction of up to 25 per cent in the syllabus for classes 10th and 12th. This reduction would be applicable for ICSE, ISC board exams to be conducted in 2021.

The board has decided this on account of learning disruption that students faced as the schools were closed during the nation-wide lockdown. The ICSE, ISC board has directed all its schools to ensure that the subject teachers go by the syllabus strictly as per the sequence of topics listed in the syllabus. This would make it easier to facilitate a further reduction in syllabus. ICSE Board Exams remaining papers for the year 2020 have recently been cancelled and the new assessment scheme for the students is expected soon on cisce.org. 

CICSE Chief Executive and Secretary Gerry Arathoon said, “Schools across the country have been shut for the past three months due to the lockdown. While a number of CISCE-affiliated schools have tried to adapt to this changed scenario and have tried to keep alive the teaching-learning process through online classes, there has been a significant shortening of the academic year and loss of the instructional hours.”

He informed that the currently used syllabi would be reduced by 25 per cent which is subject to the condition that prevails in the next few months. He asserted that in case the conditions do not improve the syllabus might be reduced even more.

“To make up for the loss in instructional hours during the current session, the CISCE has worked with its subject experts, to reduce the syllabus for all major subjects at the ICSE, Class 10 and ISC, Class 12 levels. Syllabus reduction has been done, keeping in mind the linear progression across classes while ensuring that the core concepts related to the subject are retained,” he informed while talking to the media.

The Chief Executive officer and Secretary informed that there might be a fifty per cent reduction in syllabus too if the conditions did not improve in the coming months. He added, “Given the academic loss till July, which is around 45 days we have reduced the syllabus for the students appearing for Class 10 and 12 Boards up to 25 percent. However, that is subject to further review as from July first week our schools are only able to resume online classes. This could have further adverse effects. We may even have to reduce the syllabi further and may even have to go up to 50 per cent reduction.”

The Council for the Indian School Certificate Examinations (CISCE) has worked with its subject experts to reduce the syllabi for all major subjects of the ICSE and ISC.

“Syllabus reduction has been done keeping in mind the linear progression across classes while ensuring that the core concepts related to the subject are retained,” said Gerry Arathoon Chief Executive and Secretary of the Council in the circular dated July 3.

The reduced syllabi for the current academic year 2020-21 have been made available on the CISCE website. Student may see ICSE reduced syllabus for class 9 and 10 and ISC reduced syllabus for classes 11 and 12 on the website.

CBSE Syllabus Reduction

Central Board of Secondary Education, CBSE is expected to share a reduced syllabus with the various schools for Classes 9 to 12 soon. The new syllabus, officials have shared, are almost ready and would be shared with the respective schools soon. Furthermore, it is expected that the syllabus may be reduced by 33% for 10th 12h Board Exams 2021. Paper pattern is also expected to be revised.

CBSE has been in conversation with various stakeholders and also NCERT to rationalize the existing syllabus for secondary and higher secondary classes in view of the prevalent conditions. It has taken cognizance of the slowed speed of online learning, existing situations and also the fact that the schools may not open soon enough for many regions in the country. Taking all the factors into consideration, the board would be releasing a revised curriculum for Classes 9 to 12. For classes 1 to 8, the board has already notified schools to accordingly make the changed. 

Though the exact extent of the changes has not been shared as yet, Mr. Anurag Tripathi, in a webinar with various school Principals from across the country shared the board’s readiness. Heads of schools have shared the broad outline as shared by the secretary of the board, highlighting that the new syllabus and paper pattern is going to be more ‘student centric’.

The board has also pointed out the simple reduction of syllabus is not enough. With COVID-19 and closure of schools, education has been impacted to a large extent. Though online classes have started, there are considerable differences in classroom coaching and online classes. With this in mind, the board is expected to also make the following changes in the class 10, 12 exams, including revised paper patter, evaluation and assessment strategy.

Inclusion of online assessment in terms is small tests, project based and inter-group activities are being considered. Schools have also been advised to consider ‘Digital Labs’ and changing ‘practical’ to make it at home. No change in weightage of practical or internal marks was suggested. Guidelines for summative assessment are also expected to be shared by the board along with revised syllabus structure.

In another unconfirmed report, it was suggested that CBSE may increase the MCQ part of the paper pattern further. In previous years plans shared by the board, CBSE had already suggested an increase in the MCQ section to cover about 20%. This was further reminded by the board to the schools in a circular released in April. The board is likely to further increase the weight of MCQs. Some even suggested that the same may be increased to about 50% of the paper – this, however, was not suggested by the secretary in the meeting mentioned above.

Philosophical meaning of “LOVE”

Love is the most powerful emotion a human being can experience. The strange thing is, almost nobody knows what love is. Why is it so difficult to find love? That is easy to understand, if you know that the word “love” is not the same as one’s feeling of love.

“The best and most beautiful things in this world cannot be seen or even heard,but must be felt with the heart” – Hellen Keller

What great Philosophers say about Love?

Aristotle : Of the classic ideas on love, for Aristotle , none of this love and friendship is attainable without first achieving self-love. The good person must be a self-lover, for he himself will profit from doing fine things, and he will benefit the others.

Sadhguru :
When you talk about love, it has to be unconditional. There is really no such thing as conditional love and unconditional love. It is just that there are conditions and there is love. The moment there is a condition, it just amounts to a transaction. Maybe a convenient transaction, maybe a good arrangement – maybe many people made excellent arrangements in life – but that will not fulfill you; that will not transport you to another dimension. It is just convenient.
When you say “love,” it need not necessarily be convenient; most of the time it is not. It takes life. Love is not a great thing to do, because it eats you up. If you have to be in love, you should not be. You as a person must be willing to fall, only then it can happen. If your personality is kept strong in the process, it is just a convenient situation, that’s all. We need to recognize what is a transaction and what is truly a love affair. A love affair need not be with any particular person; you could be having a great love affair, not with anybody in particular, but with life.

Simpne de Beauvoir : “The reciprocal recognition of two freedoms” Beauvoir’s thought on love is between authentic and inauthentic love. For her, loving inauthentically is an existential threat. When we believe that love will complete us, or when we lose ourselves in our beloved, we erase ourselves as independent beings. This is what de Beauvoir called loving in bad faith. In her society, men were encouraged much more than women to have interests and ambitions outside of their relationships, with the result that women were especially vulnerable to the dangers of inauthentic love.
Authentic love, on the other hand, involves partnerships in which both parties recognize each others’ independence, and pursue aims and interests outside of their relationship. Authentic love must be based on “reciprocal recognition of two freedoms”. This means that neither partner is subordinate to the other, nor takes all of their meaning from their love for that partner. Instead, each is an independent whole who freely chooses the other anew with every day without trying to possess them entirely.

Bell Hooks :
In All About Love: New Visions (2000) , she argues that our modern definition of love is too watered down by overuse of the word. Working from the idea that love is a verb, she then suggests ways to improve our modern concept of love and prevent what hinders it. She notes with a fervor that power discrepancies and the differences in how men and women are expected to approach love are a particular problem.

“The fear of being alone, or of being unloved, had caused women of all races to passively accept sexism and sexist oppression.” — Ain’t I a Woman? (1981)

Jean – Paul Sartre :
Sartre and Simone De Beauvoir had, quite possibly, the most famous open relationship of all time. Sartre first proposed the idea in a letter: “What we have is an essential love; but it is a good idea for us also to experience contingent love affairs.”
Sartre wrote extensively on love, especially in terms of the tension between freedom and objectivity, and seemed to struggle with the idea throughout his entire relationship. True love, Sartre felt, can come to fruition when both partners have a deep, mutual respect for the other’s freedom and resist the desire to “possess” each other as objects. For him, if all romantic relationships centered on the idea of ownership, there would be little room for introspection. Wrapped up in the pursuit of love is the idea that we are not only seeking a partner, but deeper insight into ourselves. Put more plainly: We’re looking for the “other half,” the “being” to our “nothingness.” Either way, Sartre got a whole lot of insight, especially for a guy with an oddly shaped head and a lazy eye.

“Love asks me no questions, and gives me endless support – William Shakespeare”

EFFECT OF COVID-19 ON RURAL INDIA


COVID-19 took the entire world by tremors. Countries are put under lockdown, economic activities are abandoned, measures are taken as if it’s a war of worlds. People were completely alien to such a health hazard. Every industry faced its consequences. Seventy percent of the Indian population lives in Rural backgrounds, lockdown had a severe impact on this 70% population. People in Rural Areas have completely thrived for Amenities and services and this caused a major disruption in the common working of Agricultural as well as Non-Agricultural livelihoods.
• IMPACT ON PEOPLE DEPENDENT ON AGRICULTURE
India is a Nation with a big chunk of its GDP (Gross Domestic Product) belonging to the Agricultural Sector. Rural areas especially are mostly dependent on Agricultural or related activities.
A complete lockdown was announced by Central Government on 25 March which is the end of the Rabi crop season. The season when farmers expect to get gains for their hard toil of one complete cropping season. The timings of lockdown disallowed many to sell their crops at profitable prices, lack of cold storage facilities and transportation resulted in crop failure impacting many. The other major sources of income for people based in the Agriculture sector are dairy and horticulture they were hit the hardest.
Dairy-based livelihoods:-
People who were employed in Dairy product-based services we’re majorly affected by lack of transportation and a big dip in product demand. Dairy products except Ghee do not last long, the need immediate dispersal of products to consumers but lockdown made large voids in the transportation chains resulting in losses to Dairies.
Horticulture-based livelihood:-
India is the second-largest fruit producer in the world, Horticulture output in total is about 313.9 million metric tons. Not every fruit and vegetable grow everywhere, these are extremely area-specific. The closure of the wholesale markets resulted in differences between demand and supply chain. The horticulture sector is majorly dependent on intermediaries, the closing of their shutters lead to a devastating outcome.
Fisheries & Poultries
The same reasons cited above affected fisheries and poultries too. A narrative due to rumored speculation of virus transfer from these products too caused a dent on this sector.
Agricultural based livelihood certainly got disturbed by Lockdown but the points that most of these were placed under essential services, and favoring government policies proved out to be a breather.
• IMPACT ON PEOPLE DEPENDENT ON NON-AGRICULTURAL ACTIVITIES
Non- Agricultural Sector got more severely affected. I need not remind you that most of the Indian population resides in Rural surroundings and majorly contributes to Nations Growth. The non-Agricultural sector comprises about 47% of the Indian Economy. The big portion of Indian workforce hails from Rural backgrounds .We need not look at all of it as number but as real-life individuals and groups who face massive losses. Non-Agricultural Sector majorly comprises of two types.

I. Manufacturing Sector:- This sector faced impacts of closure of international borders as all the imports-exports got affected, closure of domestic markets deepened this wound, all employees were made to rest at home. A high number of individuals we’re terminated from their jobs and it all impacted regular rural and urban households.
II. Services Sector:- All Services except essential, emergency and healthcare services were put to close. This too impacted a humongous number of households. Gyms, Schools, Restaurants, Hotels, Entertainment parks, Theatres, Transportation all these are yet to get the green signal from authorities. Like every other sector, this sector too will take lots of effort to recover.
Logically speaking it is impossible to talk about India excluding rural India. Indian economy took a deep dig, GDP slipped to straight 9% and it will take time and great efforts to recover, and we as Indians are ready to get it back on track.
Among other negatives of this pandemic, one positive for India that shone brightly is self-sufficiency and each capability of each unit to function by itself. Rural India hence sets an example to the world of Indian potential.
By:- Shubham Yadav

BEST ADVERTISING CAMPAIGN OF ALL TIME

Nike: Just Do It – Nike not a very successful brand, was way behind Reebok before the 1980s. It was then, that they thought of coming up with this campaign. The advertising campaign was mainly print and television. The campaign was a huge hit amongst the people, since it was successful in decoding the core problem of runners. Nike earlier had a image of being bought only by marathon readers, it  was this slogan which changed  it’s image forever. All we need in life, is a extra push and motivation to cross the hurdles, and this slogan of Nike though short and sweet, seems to overcome them and make way an direct entry in our lives forever. The words  of the slogan is exactly what we need to keep reminding of ourselves, in every stepping stone. The advertising campaign made Nike jumps the ladders up in a very short span of time, so much so that it landed up selling shows worth $ 9.2 billion in the year 1998.

Absolut Vodka: THE ABSOLUT BOTTLE- This seems to be the longest running   advertising campaign ever, uninterrupted for 25 years .The ad campaign was in the form of  print media .This campaign about an bottle though shapeless, went on to become one of the most popular vodka bottles in the world. From holding, merely a 2.5 % share to almost 50 % of the total vodka bottle share , it has definitely come a long way. The campaign showed us that if we are determined and focused, we can turn the table as they created 1500 different advertisements of one bottle.

Coke:Share A Coke-In one of the most memorable and ground-taking campaigns ,this campaign holds a very special place there. In order to please the masses, Coca-Cola came up printing the names on each of the bottles. The ad campaign was in the form of  print media. This campaign started in Australia in the year 2011, where they chose top 150 most common name and printed them on all the bottles and the cans. This strategy worked wonders for them, as each time anyone bought the can out  of the vending machine, it turned to be a fun-filled move. Later on , they even came up with the idea of getting customized names printed on them, and it went on to become a breaking story in the advertising and marketing industry. This campaign even turned eyeballs of the counter parties, as they tried to intervene by releasing their ads soon after.

Volkswagen:Think Small- This is often referred to as “The Gold Standard”. It’s slogan went on to change the Americans perspective of only going for bigger, longer cars. It’ s slogan changed people’s perspective, over a group of people ,and won  hearts of the people by it’s honesty.

LESSON LEARNT We should always present our brands, being one of the customers. The slogan should be short, simple and catchy. No matter what our problem, we can always make our  product appealing and attractive through the campaign. We should always strive to be different and unique .In order for us to dominate, we should make our own  path and identity. We should  never try to create an artificial picture, honesty is very much appreciated by the customers

Internet & teens: The growing problem

How many hours do you stay connected with your favorite device, maybe the phone or your PC from which you are currently reading this post? A rough average can be not less than three hours up to nine hours or even more than that if you’re a social enthusiast or a gamer, these limits can go beyond that. Don’t you feel something is wrong? Also though time passes by, these little things go unnoticed, and we enjoy our life chatting and sharing photos, videos with them. But not everyone is capable of doing so, or their life is on the verge of destruction due to technology. Cyberbullying and harassing are prevalent, and also this pandemic has made every one of us spend more time on our devices. The transactions we do can be unsafe, and recently we see bans taken up the Government of India to highlight the nation’s potential security threat to steal user’s data and use them for their benefit.

A user accessing images on the tablet.

According to the new research done on around 2800 teens aged 8 to 11 from 17 different high schools in Australia, keeping two points in consideration about the internet and emotions, are they interconnected? Although web access is easily reachable to them, their parents do need to need to monitor their activities. But this isn’t easy for them; also, any wrong intention by an attacker can persuade the mind of the small children quickly through audios and visuals. The effect is minor though keeping them engaged in good education is also a must.

You may remember the case of Cambridge Analytica, where ads were shown to American users from 50 million user datasets of Facebook without any user permission. Eventually, GDPR for EU citizens made their online presence safer, and now users can know what data they are giving to them. You may notice now that most of the websites ask the consent for cookies of the site you are visiting when you go through them.

Some of the regular social messaging apps we use regularly.

A group of students from the University of Indonesia, after three months of effort, finally came up with a device known as Nettox, which can measure the levels of oxygen in your body along with the variation of heart rate factor or the HRV. The device will notify if the levels substantially dropdown beyond the regular rate due to prolonged usage on the devices. They are on the way to patent their creation.

If one is self-reliant, we don’t even require such devices. One should develop good habits, spend quality time with family and relatives or roam inside the room instead of being stuck to the display. The virtual age is growing and spanning everywhere if the uses are proper; it’ll help more in the future. There is so much news around the world, some are positive by using the technology appropriately, or else it can be dangerous too by getting addicted to it. One can inhibit the actual values of self-love and explore the hidden talents within you; you can polish them and outshine for a decisive lead in society.

The world of code can save your life or turn into a holocaust.

YOU

I saw you in the school corridor,

My heart crushed for you,

Longing to speak to you,

My dream become my ambition, because of you,

Addicted to you, admiring the way you’re,

Wanna live with you, till my last breath

Souls got attached but still society breach,

I’m still alive that you would became “mine“

– Dharshini N

You, The person reading this let us spare some time to recall all the hidden 96 Ram and Jannu in your school days , cheers to those beautiful memories in your life. Learing how fast your heart beats for the first time when you see that person. To those days making friends with that person. Friendly helps to the person and more. To all those small little things gave you heartfelt happiness and believe me that is true kind of real happiness in your life . The best part in quarantine is remembering those persons in your life . Share your thoughts to your partner. Yet that would be the beautiful wonders ,you’re blessed if you have those school corridors memories .

You may be locked up by the doors for various reasons but still there is a ray of hope .Unlock your heart cherish the beauty of your life in childhood days. Replenish yourselves within you. You make a change . Get ready folks to run after a long journey after this pandemic. You need to so strong , harder to survive. Yet this could me the best part when you recall those quarantine times. Happy weekend:)