International conference on Recent Innovations in Engineering and Technology

Name of Conference International conference on Recent Innovations in Engineering and Technology

 

ISBN NO. for Print Proceedings of Conference 978-1539626459 
Barcode of ISBN no.  isbn_9781539626459
Publisher of Print Proceedings of Conference Papers Edupedia Publications Pvt Ltd, New Delhi
Date of Conference 26th November 2016
Venue of Conference Aurora’s Scientific, Technological & Research Academy
Conference Organizers Name and Details 

 

1.      Ch. Srilatha – Deputy Director

2.      Pradosh Ch. Patnaik – HOD(CSE)

Phone (Inc. Area code)

 

040-64633637
Mobile 9553119444
Email Pradoshpatnaik1974@gmail.com
Address Bandlaguda, Chandrayangutta, Hyderabad.
State Telangana
District Hyderabad
Pincode 500005
Website (if any) http://www.astra.edu.in

 

An Assessment of the Constraints of Qualitative Secretarial Education in Osun State Polytechnic Iree, Osun State, Nigeria  

Omisope1, B. O., Ajayi1, A., Olodude2, I. I. and Ajayi3, O. A

 Abstract

Secretarial education is an area of institution that has been in existence for several decades and it plays very significant role in economic development of any nation. It is a vocational education that is intended to provide the skills and the manpower for the office and other administrative services required by the society. Therefore, this study reviewed the problems of secretarial qualitative education in Nigeria with a view to identify the qualities and functions of a secretary and examine the constraints of secretarial education in Osun State Polytechnic Iree of Osun State, Nigeria. Both primary and secondary sources of data were utilized for the study. The primary data were collected through questionnaires in which 65 questionnaires were administered to the staff and students of department of secretarial studies of the polytechnic out of which only 50 questionnaires were completed and returned. The questionnaires were administered using simple random sampling techniques such as frequency distribution and percentage. Secondary sources of data were generated from internets sources, relevant textbooks and journal on the field of secretarial studies. The study revealed that there is plethora of problems militating against qualitative secretarial education in Nigeria. They include infrastructural challenges, ill-equipped school environment, admission policy and operational regulation, inadequate secretarial teachers and facilitators, lack of government commitment to secretarial education, low society value for secretarial education etc. The study concluded that graduates of secretarial education with second class upper should be employed as graduate assistants and be given further training in higher degree. Also, federal and state ministries of education should provide facilities for ICT in institutions of higher learning so that secretarial education graduates can be trained and equipped to face the challenges of modern business office.

Introduction

Secretarial Education

According to Okolo (2001), secretarial education provides students with adequate skills and information needed to function well in office occupation. Amoor and Magaji (2015) opine that secretarial education is a component of vocational education that provides knowledge and skills needed to perform efficiently and effectively in the world of work. They state further that secretarial education involves acquisition of skills, knowledge and competencies and makes the recipient proficient in secretarial profession.

Secretarial education is a tool for alleviating poverty. This means that a secretarial graduate that is well equipped with technological knowledge could be employed and be on his/her own as an employer of labour. Secretarial education is useful to modern business office in private organization (NGOs), governmental organization and Non-Governmental organization (NGOs) in terms of employment opportunity, job creation and self-reliance.

Despite the role of secretarial education in Nigeria, there are still many problems militating against its survival in Nigeria. It is on this note that this study assessed the constraints of qualitative secretarial education in Osun State Polytechnic Iree of Osun State, Nigeria.

Objectives of the Study

The objectives of study are to

  1. examine the concept of secretarial education in Nigeria.
  2. identify the qualities and functions of a secretary
  • assess the constraints of qualitative secretarial education in Nigeria.

Literature Review

Concept of Secretarial Education

Secretarial education is a component of vocational education that provides knowledge and skills for would be secretaries to perform efficiently and in the world of work.

It also involves acquisition of skills, knowledge and competencies that make the recipient proficient in secretarial profession (Amoor, 2009).

Secretarial education is offered in Colleges of Education, Polytechnic and the Universities primarily to educate and train students to become competent professional secretaries (Aliyu, 2006).

National Board for Technical Education (NBTE) (1989) defined secretarial education as the type of education that equips students with vocational skills, effective work competencies and socio-psychological work skills essential for interpersonal relation.

Adelani (2006) described secretarial education as an area of instruction that plays very significant role in national development and a tool to combat unemployment crisis.

Secretarial education is an aspect of education which leads to the acquisition of practical and applied skills for employment in various fields of endeavor. Students of this programme are exposed to courses in the special areas as well as in general education.

In addition to acquisition of vocational skills in secretarial education, the students are equipped with effective work competencies and psychological work skills which are very essential in everyday interactions with others (Amoor, Ibid).

Qualities and Functions of a Secretary

Harrison (1979) gave the business qualities of a secretary as secretarial skills, organizing skills, efficiency, reliability, responsibility, discretion, initiative, tact, diplomacy and punctuality. Lauria (1972) highlighted the personal qualities of a secretary as adaptability, level-headedness, good observance, intuitiveness, flexibility, tact, friendliness, accuracy, thoroughness, fore-thoughtfulness, initiative, self-confidence, good listener, a good telephone personality and a good appearance. Egbokhare (2011) outlined qualities of a good secretary under two classifications of business and personal. Business qualities include secretarial and language skills, organizing punctuality, resilience among others. He stated further that the personal qualities include being smart, tactful, neat, friendly, helpful, well informed or knowledgeable, courteous, polite and observant among others.

According to Abolade (1999), a secretary in a polytechnic or in a university performs inter-alia the following functions.

These are:

  1. Taking notes from the head;
  2. Taking minutes of meeting;
  3. Preparing the LPO;
  4. Keeping accurate and up-to-date records of students;
  5. Organizing current departmental information to make it easily retrievable;
  6. Keeping secret departmental information;
  7. Typing with accuracy;
  8. Making and receiving telephone calls; and
  9. Performing other duties as may be assigned by the head of the department.

Adewale (2001) gave the following functions of a secretary. They include:

  • Setting up and administer systems and procedures for a department or unit.
  • Word processing text and information such as letters, reports, memos etc.
  • Composing correspondence, reports and memos.
  • Performing office duties and arranging meetings
  • Setting up and maintaining file systems.

Problems of Qualitative Secretarial Education in Nigeria

There are myriad of problems facing qualitative secretarial education in Nigeria. Adelani (2006) pointed out some of the problems militating against qualitative secretarial education. They include infrastructural challenges, ill-equipped school environment teachers /facilitators, lack of government commitment to secretarial education, low societal value for secretarial education.

Nwaokolo (1990) stated that secretarial education lacks basic instructional tools for effective and efficient skills training. He stated further that many institutions teaching secretarial education are without computer for instruction in lecturing rooms and offices.

Okoro (2005) remarked that lack of adequate funding is the bane of secretarial education. Schools, colleges and universities find it difficult to implement business education curriculum to its fullest due to lack of fund.

Okomanyin (2002) agreed with the above statement, he states further that secretarial education is capital intensive expenditure in terms of equipment, laboratory workshop as well as manpower training and retraining. Uzo (1998) also agreed that it would be a mere white wash for secretarial education to be included in a school curriculum without a studio equipped with different types of office machines.

Uzo (Ibid) pointed out that instructional materials are essential for secretarial education but many higher institutions teaching secretarial studies lack these materials for effective and dynamic instruction.

Alilaki (2012) opined admission policy is a great challenge to business education and secretarial education in particular. He asserted that entire qualification is compromised to accommodate frustrated candidates who choose to study office education as last resort. He pointed out further that when some of the alumni of colleges of education who major in secretarial education and wants to further their education to university level always have mathematics as a big obstacle militating them and therefore their admission seekers to switch to another field of endeavours.

Moreover, there is inadequate quality and quantity of secretarial teachers and facilators in Nigeria higher institutions. It is unusual for a secretarial graduate to wish to make a career out of teaching when he can conveniently secure a job as a secretary in oil companies, banks and telecommunication companies. This poses or compels higher institutions to employ sub-standard or half-baked graduates to fill existing vacancies. The effect of this is that the half-baked graduate cannot fit in to the world of work and be productive because he has not been put in his rightful place.

Amoor (2009) ascertained that the federal and state governments are not exonerated from the accusing fingers that are partly responsible for the collapsing foundation in Nigerian institutions. This is because its attention and priority is wholly focused on sciences thereby neglecting this aspect of education.

Usman (2008) concurred with the statement and stated that governments at all level must improve the status of secretarial education by giving it’s a high priority.

Lastly, Nigerian parents of today do not encouraged their wards to offer secretarial education at all levels. This is because the society does not place any significant value or dignity on the secretarial profession. In the support of the above statement, Clark (2002) said that secretarial education programs have been deprived of the prestige by the society because of their reluctant to expunge themselves of the colonial grammar education and white-collar jobs where secretarial education graduates are referred to as “typists” because the programme is associated with typing and shorthand.

Research Methodology     

The study was carried out in Osun State Polytechnic Iree of Osun State, Nigeria. Data survey method was used in selecting the respondents for the study. 65 questionnaires were administered to the staff members and students of department of secretarial studies of the polytechnic out of which only 50 questionnaires completed and returned. The questionnaires were administered using simply random sampling techniques such as frequency distribution and percentage. The analysis is based on the Yes or No option.

 

Result and Discussion    

Based on the data collected and the responses received the results of the analysis are presented and discussed below:

Table 1: Infrastructural Challenges

Responses Respondents Percentage %
Yes

No

50

Nil

100

Nil

 

Total 50 100%

Source: Field survey, 2016

Table above shows that the entire respondents are of the option that infrastructural challenges are qualitative secretarial education in Nigeria.

Table 2: Ill-equipped School Environment

Responses Respondents Percentage %
Yes

No

40

10

100

20

 

Total 50 100%

Source: Field Survey, 2016

Table 2 above clearly shows that 40 (80%) respondents agree that ill-equipped school environment is one of the constraints facing qualitative secretarial education in Nigeria tertiary institutions.

Table 3: Admission Policy and Operational Regulation

Responses Respondents Percentage %
Yes

No

46

4

92

8

 

Total 50 100%

Source: Field Survey, 2016

The table 3 above clearly shows that 46 (92%) respondents agree that one of the constraints of qualitative secretarial education is admission policy and operational regulation while only 4 (8%) disagree with this assertion. This shows that admission policy and operational regulation is one problems of secretarial education in Nigeria higher institutions.

Table 4: Inadequate Secretarial Teachers/Facilitators

Responses Respondents Percentage %
Yes

No

50

Nil

100%

Nil

 

Total 50 100%

Source: Field Survey, 2016

The data collected and presented in table 4 above shows that all the respondents agree that inadequate secretarial teachers and facilitators is one the factors militating against qualitative secretarial education in Nigerian higher institutions.

Table 5: Lack of Government Commitment to Secretarial Education

Responses Respondents Percentage %
Yes

No

50

Nil

100

Nil

Total 50 100%

Source: Field Survey, 2016

All the respondents attest to the fact that lack of government commitment to secretarial education is one of the problems of qualitative secretarial education in Nigerian higher institutions.

Table 6: Low Societal Value for Secretarial Education

Responses Respondents Percentage %
Yes

No

44

6

88

12

 

Total 50 100%

Source: Field Survey, 2016

According to table 6 above majority the respondents agree that low society is one of key challenges of secretarial education in Nigeria tertiary Institutions.

 

Conclusion

The study assessed the constraints of qualitative secretarial education in Osun State Polytechnic Iree of Osun State, Nigeria. It reviewed existing literature on concept of secretarial education qualities and function of a secretary and constraint facing secretarial education in Nigeria. Data were analysed using descriptive statistics such as frequency and percentage. It discovered that there are many constraints militating against qualitative secretarial education in Nigeria higher institutions such as infrastructural challenges, ill-equipped school environment, admission policy and operational regulation, inadequate secretarial teachers and facilitators, lack of government commitment to secretarial education, low societal value for secretarial education etc.

The study concluded that graduates of secretarial education with second class upper should be employed as graduate assistants and to give further training in higher degree.

Also, federal and state ministries of education should provide facilities for ICT in institutions of higher learning so that secretarial education graduates can be trained and equipped to face the challenges of modern business office.

Recommendations  

In line with the findings, it is recommended that the:

(1)        Seasoned business educators in tertiary institutions of learning and secretarial administrators in office occupation should consistently and persistently organize and sponsor mass media publicity on the importance of secretarial education and secretarial profession. This will certainly go a long way to create public awareness about secretarial education in tertiary institution of learning hence public awareness on the secretarial profession is very important.

(ii)        Secretarial education teachers should acquire new technologies in order to be able to teach secretarial students using relevant equipment.

(iii)       Federal and state ministries of education should provide adequate fund for the provision of equipment and facilities to higher institutions offering secretarial education in the institutions.

(iv)       Graduates of secretarial education with second class upper division should be employed as graduate assistants in order to solve the problems of acute shortage of secretarial lecturers in Nigerian higher institutions.

(v)        Government should review the admission policy through removing problem of mathematics as one of the requisite subjects for admission.

(vi)       Federal and state ministries of education should provide awareness of both the society and students on the benefits of secretarial education to the society and the practitioners with the intention to popularize the profession.

References

[1] Abolade, A. O. (1999) Computer literacy in Secretarial Practice in Nigeria. A Dipstic Paper.

Ilorin Journal of Education (IJE), Vol.  9, No 2, pp. 81-83.

[2]Adelani, O. (2006) Inhibitory factors to Qualitative Secretarial Education for National

Advancement in 21st Century. Journal of Vocational Technical and Business Education. Vol. 8,

No 2, pp. 20-30.

[3]Alikali, P. E. (2009) Problems of Office Education. Unpublished Seminar Paper Presentation

Faculty of Education, Vocational and Technical Education, Business Education Section August, 2009.

[4]Aliyu, M. M. (2006) Business Education in Nigeria: Trends and Issues. Offa: Tosten Print

Media Ltd.

[5]Amoor, S. S. (2009): Secretarial Education in Nigerian Secondary Schools. The Challenges

and Strategies. Journal of Vocational Studies. Vol. 3, No 1, pp. 7 – 11.

[6] Clark, A. O. (2002) Alleviating Poverty through sustainable Business Education. Research

Journal. Vol. 3, No 4, pp. 104-105.

[7] Egbokhare, F. O. (2011) Challenges of Secretarial Administration in a Globalized world. The

Professional Secretary. Journal of the University Secretarial Staff Association. Vol. 2, No 2, pp.

1-5.

[8] Harrison, J. (1979) Secretarial Duties. London: Pitman Publishing Limited.

[9] Lauria, M. (1972). How to be a Good Secretary. London: Pitman Publishing Limited

[10]National Board for Technical Education (1989) Current Curriculum and Course

Specifications for Higher National Diploma in Secretarial Studies. Kaduna: Atman Ltd.

[11] Nwaokolo, P. O. E. (1992): Training the Nigerian Youth for Business Occupations.

Business Education Journal. Vol. 2, No 3.

[11] Okolo, C. I. (2001) Teaching Business Education in Distance Education Programme:

Problems and Strategies for improvement. Business Education Journal.

[13] Okomanyin, O. A. (2002) Focus on Technical Education in Nigeria: Aspiration, Perception

and Realization and Refocusing Education. Benin: Dasylva Influence

[14] Usman, H. N. (2008) Business Education National Economic Reform Agenda. Journal of

Education Research and Development, Faculty of Education, ABU, Zaria, Vol. 2, pp. 289-290.

[15] Uzo, A. (1998) Methods of Teaching Business Education Course Aba: Musewall Publishing

Company Ltd. 

 

Training and Developing Medical Personnel in Sierra Leone, Guinea and Liberia: It’s Effects on Post Ebola Recovery in the Health Systems

ABDUL AMID AZIZ JALLOH

Lecturer: University of Makeni & University of Science and Technology Sierra Leone.

ABSTRACT

Addressing critically medical issues with limited knowledge capacity pose several challenges in the health systems. Such challenges can only be addressed if organisations can invest in training and developing employees’ capacity to enhance outstanding performance. Considering the above facts, this study seeks to assess the significance of Training and Developing Medical Personnel in Sierra Leone, Guinea and Liberia, and to examine its Effects on Post Ebola Recovery in the Health Systems. The fortitude for this qualitative research led to the retrieval of secondary sources published on the subject matter and analysis of retrieved information disclosed the constituents of training and development such as: on-the-job and off-the-job training, methods of training, formal and informal training, evaluating and transferring training. Further analysis reveals that training and developing medical personnel in these West African countries has positive effects on post Ebola recovery since employees will be equipped with the required skills and competences to forecast, identify and minimise or eradicate issues that will prompt unexpected health circumstances in the future. The relevance of this study could aid medical practitioners in the three West African countries and is also noteworthy to public and private establishments.

 

KEY WORDS: Training and Developing, Medical Personnel, Sierra Leone, Guinea, Liberia, Post Ebola Recovery, Health Systems

1.0 INTRODUCTION

The role of formal training in organisations today appears to have declined significantly and has been replaced with an emphasis on developing skills (CIPD, 2009). The speed with which skills requirements change in some sectors means that formal, time-consuming, classroom based learning fails to deliver efficiently as required. Furthermore, the growing recognition of human resource development (HRD) as a tool to achieve competitive advantage has raised awareness of the need to embrace learning as a central strategic concern and to be part of the culture of the organisation (Senge, 1990; Pedlar et al., 1997, Garavan, 2007) of which formal training is just one, often small, component. In addition, a government-policy-driven emphasis on individual responsibility for life-long learning and skills development (Leitch, 2006; DIUS, 2007b) gives individuals more responsibility for their own learning with spin-off benefits for the organisation, which reduces the relevance of off-the-shelf, one-size-fits-all group learning. On the other side of this coin is the need to provide employees with workplace-specific skills to reduce the ‘poaching’ of skilled employees which reduces the value of traditional training methods. Employee training equips the employees with adequate skills and knowledge to contribute to the organization’s efficiency and cope with the changes in the environment. There should be a continuous re-assessment of the managerial calibre and skills to cope with environmental changes. Technological changes make the skills obsolete, which necessitates training activities. As a brief review of terms, training involves an expert working with learners to transfer to them certain areas of knowledge or skills to improve in their current jobs. Development is a broad, ongoing multi-faceted set of activities (training activities among them) to bring someone or an organization up to another threshold of performance, often to perform some job or new role in the future (Mahapatro, 2010). Accordingly, strategic concerns and decisions relating to training have moved into the board room. Although trainers and training institutions continue to improve training designs, methods and materials, and develop professional networks and institutions, the policymakers and change managers have taken over the issues of fitting their efforts into overall change strategies, funding and organizational supports. Thus, for ensuring its best possible fit with ongoing change strategies, policymakers and change managers set the specifications which the training has to accomplish (Dwivedi, 2007).  Training has always played an important and an integral part in furthering many kinds of human learning and development. If organizations are to make the best of the training function in their response to and promotion of change, the training function will need to be closely linked with business plans. This means that a detailed training policy needs to be agreed and implemented from the top of the organization and supported by management at all levels. It also means that the training and development function has to be accountable in the same way that other functions are (Buckley and Caple, 2009). Many companies have adopted a broader perspective, which is known as high-leverage training. High-leverage training is linked to strategic business goals and objectives, uses an instructional design process to ensure that training is effective, and compares or benchmarks the company’s training programs against training programs in other companies. High-leverage training practices also help to create working conditions that encourage continuous learning. Continuous learning requires employees to understand the entire work system, including the relationships among their jobs, their work units, and the company. Employees are expected to acquire new skills and knowledge, apply them on the job, and share this information with other employees (Noe, 2010). There has been a considerable shift in the way that individual development is understood and characterised. We have moved from identifying training needs to identifying learning needs, the implication being that development is owned by the learner with the need rather than by the trainer seeking to satisfy that need. This also has implications for who identifies the needs and the way that those needs are met. Current thinking suggests that needs are best developed by a partnership between the individual and the organisation, and that the methods of meeting these needs are not limited only to formal courses, but to a wide range of on-the-job development methods and distance/e-learning approaches. There has also been a shift in the type of skills that are the focus of development activity (Torrington et al, 2005). Hallier and Butts (1999) for example identify a change from an interest in technical skills to the development of personal skills, self-management and attitudes. Lastly, while the focus on development for the current job remains high, there is greater pressure for development which is also future oriented. It has been argued (Reynolds, 2004) that: ‘The transfer of expertise by outside experts is risky since their design is often removed from the context in which work is created.’ This is a fundamental problem and applies equally to internally run training courses where what has been taught can be difficult for people to apply in the entirely different circumstances in their workplace. Training can seem to be remote from reality and the skills and knowledge acquired can appear to be irrelevant. This particularly applies to management or supervisory training but even the manual skills learnt in a training centre may be difficult to transfer. Armstrong (2009), describe this as a problem that can be tackled by making the training as relevant and realistic as possible, anticipating and dealing with any potential transfer difficulties. Individuals are more likely to apply learning when they do not find it too difficult, believe what they learnt is relevant, useful and transferable, are supported by line managers, have job autonomy, believe in themselves, and are committed and engaged. Transfer is also more likely if systematic training and ‘just-in-time training’ approaches are used.

1.1 BACKGROUND TO THE STUDY

Disease outbreaks and catastrophes can affect countries at any time, causing substantial human suffering and deaths and economic losses. If health systems are ill-equipped to deal with such situations, the affected populations can be very vulnerable. The current Ebola virus disease outbreak in western Africa highlights how an epidemic can proliferate rapidly and pose huge problems in the absence of a strong health system capable of a rapid and integrated response. The outbreak began in Guinea in December 2013 but spread into neighbouring Liberia and Sierra Leone. In early August 2014, Ebola was declared an international public health emergency. At the time the outbreak began, the capacity of the health systems in Guinea, Liberia and Sierra Leone was limited. Several health-system functions that are generally considered essential were not performing well and this hampered the development of a suitable and timely response to the outbreak. There were inadequate numbers of trained and qualified health workers. Infrastructure, logistics, health information, surveillance, governance and drug supply systems were weak. The organization and management of health services was sub-optimal. Government health expenditure was low whereas private expenditure – mostly in the form of direct out-of-pocket payments for health services – was relatively high. The last decade has seen increased external health-related aid to Guinea, Liberia and Sierra Leone. However, in the context of Millennium Development Goals 4, 5 and 6, most of this aid has been allocated to combat human immunodeficiency virus infection, malaria and tuberculosis, with much of the residual going to maternal and child health services. Therefore, relatively little external aid was left to support overall development of health systems. This lack of balanced investment in the health systems contributes to the challenges of controlling the current Ebola outbreak. Weak health systems cannot be resilient. A strong health system decreases a country’s vulnerability to health risks and ensures a high level of preparedness to mitigate the impact of any crises. If this Ebola outbreak does not trigger substantial investments in health systems and adequate reforms in the worst-affected countries, pre-existing deficiencies in health systems will be exacerbated. The national governments, assisted by external partners, need to develop and implement strategies to make their health systems stronger and more resilient. Only then can they meet the essential health needs of their populations and develop strong disaster preparedness to address future emergencies. In the short-term, non-governmental organizations, civil society and international organizations will have to bolster the national health systems, both to mitigate the direct consequences of the outbreak and to ensure that all essential health services are being delivered. However, this assistance should be carefully coordinated under the leadership of the national governments and follow development effectiveness principles (Kieny et al, 2014).

 

1.2 RESEARCH AIM

Medical personnel training and development in Sierra Leone, Guinea and Liberia is quite a challenging task as a result of the established medical schools without proper structures, sophisticated scientific instruments/apparatus for practical work and insufficient trained and qualified tutors in handling the prerequisite courses for the various specialties. This situation led to the complications of containing the outbreak since the health systems in these countries lacks the capacity and as a result, brought about the loss of many lives. Considering the critical issues surrounding training and developing the intellectual capital of medical personnel in these West African Countries, this study seeks to examine the elements of training and developing medical personnel in Sierra Leone, Guinea and Liberia and its effects on post Ebola recovery in the health systems.

1.3 RESEARCH OBJECTIVES

The research objectives segment the clustered components in the aim and organise such elements systematically in order to develop a structured review process so as to descriptively explain the relevance of the subject matter. The research objectives are outlined as follows:

  • Describe the definition of training, learning, development and the significance of training and development as investment.
  • Discuss training needs assessment (organisational analysis, task analysis, person analysis) and readiness for training.
  • Explain on-the-job and off-the-job training, strategic training, coaching, mentoring, systematic training, just-in-time training, bite-sized training, human relations training
  • Discuss the features of learning and development strategy, learning culture, the learning organisation, learning theories, contribution of learning and development to organisational performance and comparing learning and training
  • Describe formal and informal learning, the spectrum of learning from informal to formal, motivation to learn, e-learning, blended learning, self-directed learning, evaluating training and transferring training.

 

1.4 SIGNIFICANCE OF THE STUDY

Training and human resource development is a key component in every sector of organisations growth. Governmental and non-governmental organisations operations are effectively and efficiently implemented and objectives are achieved as a result of staff diligence, which is accelerated by training and development. Most successful organisations today realise that training is one of the mechanisms that leads to the achievement of competitive advantage and that kin attention should be paid towards it and sufficient funds allocated for its implementation. Considering the facts expressed, this study is important to the three affected West Africa countries since one of the problems encountered in trying to contain the disease outbreak was as a result of lack of sufficient trained and qualified medical personnel. It is also noteworthy to business establishments and to the management profession since well trained and developed workforce accelerates organisations growth.

 

2.0 LITERATURE REVIEW

Definitions of Training, Learning, Development and Significance of Training and Development as Investment

Training is an organized activity for increasing the knowledge and skills of the people for a definite purpose. It involves systematic procedures for transferring technical knowhow to the employees so as to increase their knowledge and skills for doing specific jobs with proficiency. In other words, the trainees acquire technical knowledge, skills and problem solving ability by undergoing the training programme (Mahapatro, 2010).

 

2.1 Training: Training refers to a planned effort by a company to facilitate employees’ learning of job related competencies. These competencies include knowledge, skills, or behaviours that are critical for successful job performance. The goal of training is for employees to master the knowledge, skill, and behaviours emphasized in training programs and to apply them to their day-to-day activities. For a company to gain a competitive advantage, its training has to involve more than just basic skill development. That is, to use training to gain a competitive advantage, a company should view training broadly as a way to create intellectual capital. Intellectual capital includes basic skills (skills needed to perform one’s job), advanced skills (such as how to use technology to share information with other employees), an understanding of the customer or manufacturing system, and self-motivated creativity (Noe, 2010).

 

2.1.1 Learning: Learning is the means by which a person acquires and develops new knowledge, skills, capabilities, behaviours and attitudes. As explained by Honey and Mumford (1996): ‘Learning has happened when people can demonstrate that they know something that they did not know before (insights, realizations as well as facts) and when they can do something they could not do before (skills). Learning is a continuous process that does not only enhances existing capabilities but also leads to the development of the skills, knowledge and attitudes that prepare people for enlarged or higher-level responsibilities in the future.

 

2.1.2 Development: Development involves the processes by which managerial personnel accomplish not merely skills in their present jobs but also competence for prospective assignments of enhanced difficulties and scope. The higher responsibilities embrace complex conceptual thoughts and analyses, and decision making abilities. The development process relates to the pressures, change and growth patterns. Thus, development as applied to managers embraces all those recognized and controlled measures, which exert a marked influence towards the improvement of abilities of the participant to accomplish his present job more effectively, and enhance his potential for prospective higher responsibilities (Dwivedi, 2007).

 

2.1.3 The significance of training and development as investment: The development of human resource is of utmost significance. While the ‘raw’ human resource can make only limited contribution towards the attainment of organizational goals, the developed human resource—knowledgeable, skilled manpower—can help immensely in the contribution in this respect. Organizations with considerable opportunities for self-development can attract highly promising new entrants. The development of human resource is accomplished through training. Training is a prerequisite to improved performance, preparing human resource for new jobs, transfers, promotions and change-over to modern technology and equipment. In addition to training of new entrants, manpower at all levels requires refresh training from time to time in order to avoid personal obsolescence and improve its competence to hold higher positions. Accordingly, training and development policies and programmes are given top priority, and investment on training, and development has increased tremendously. Thus, these programmes perform a significant educational function and form a valuable source of preparation for performing the present job more effectively and holding new jobs. Indeed, these programmes have become a vital part of the employment costs in modern industrial economies (Dwivedi, 2007).

2.2 Training Needs Assessments (Organisational Analysis, Task Analysis, Person Analysis)

Turning specifically to training, because of the potentially considerable financial and psychological costs involved, a great deal of consideration has to be given to deciding whether to embark on some form of training to meet individual learning and development needs. It is important to appreciate the circumstances which indicate whether or not training is required and there is a need to be thoroughly familiar with the methods, approaches and forms of analysis that have to be used in order to reach the decision to implement training. The criticality of this process cannot be over emphasized bearing in mind the consequences that might arise for organizations which provide too little training or no training at all when a real need exists (Buckley and Caple, 2009).

 

2.2.1 Organisational Analysis: Organizational analysis involves identifying whether training supports the company’s strategic direction; whether managers, peers, and employees support training activity; and what training resources are available (Noe, 2010). In the broad organizational analysis, trainers compare what the organization is doing and what it should be doing. Trainers focus attention on organizational objectives, skills, inventories, organizational climate, and indices of efficiency, including costs for labour, materials, and distribution (McGehee and Thayer, 1961).

 

2.2.2 Task Analysis: Task analysis (sometimes called operations analysis) is a systematic collection of data about a specific job or group of jobs used to determine what employees should be taught to achieve optimal performance. Results of a task analysis typically include the appropriate standards of performance, how tasks should be performed to meet these standards, and the knowledge, skills, abilities, and other characteristics that employees need to possess in order to meet the standards (Werner and DeSimone, 2012).

2.2.3 Person Analysis: Person analysis helps to identify employees who need training, that is, whether employees’ current performance or expected performance indicates a need for training. The need for training may result from the pressure points, including performance problems, changes in the job, or use of new technology. Person analysis also helps determining employees’ readiness for training. Readiness for training refers to whether (1) employees have the personal characteristics (ability, attitudes, beliefs, and motivation) necessary to learn program content and apply it on the job and (2) the work environment will facilitate learning and not interfere with performance. This process includes evaluating person characteristics, input, output, consequences, and feedback. A major pressure point for training is poor or substandard performance. Poor performance is indicated by customer complaints, low performance ratings, or on-the-job incidents such as accidents and unsafe behaviour. Another potential indicator of the need for training is if the job changes such that current levels of performance need to be improved or employees must be able to complete new tasks (Noe, 2010).

2.2.4 Readiness for Training: Effective training requires not only a program that addresses real needs, but also a condition of employee readiness. Readiness for training    is a combination of employee characteristics and positive work environment that permit training. The necessary employee characteristics include ability to learn the subject matter, favourable attitudes toward the training, and motivation to learn. A positive work environment is one that encourages learning and avoids interfering with the training program (Noe et al, 2011).

2.3 On-the-job, Off-the-job Training, Strategic Training, Coaching, Mentoring, Systematic Training, Just-in-time Training, Bite-sized Training, Human Relations Training.

 

2.3.1 On-the-job Training: On-the-job training (OJT) is probably the most common approach to training. It can range from relatively unsophisticated ‘observe and copy’ methods to highly structured courses built into workshop or office practice. Cannell (1997) defines OJT as training that is planned and structured that takes place mainly at the normal workstation of the trainee – although some instruction may be provided in a special training area on site – and where a manager, supervisor, trainer or peer colleague spends significant time with a trainee to teach a set of skills that have been specified in advance. It also includes a period of instruction where there may be little or no useful output in terms of productivity. These traditional methods are still very popular ways of teaching new skills and methods to employees, and they can be very effective. However, there are many acknowledged weaknesses that still persist in many organisational practices. There is often a lack of structure and design in the training given, which leads to the passing-on of bad or even dangerous working practices (Cannell, 1997).

 

2.3.2 Off-the-job Training: Off-the-job/external training, or training that takes place outside the employing organization, is used extensively by organizations of all sizes. Large organizations use external training if they lack the capability to train people internally or when many people need to be trained quickly. External training may be the best option for training in smaller firms due to limitations in the size of their training staffs and in the number of employees who need various types of specialized training. Whatever the size of the organization, external training occurs for several reasons:

  • It may be less expensive for an employer to have an outside trainer conduct training in areas where internal training resources are limited.
  • The organization may have insufficient time to develop internal training materials.
  • The HR staff may not have the necessary level of expertise for the subject matter in which training is needed.
  • There are advantages to having employees interact with managers and peers in other companies in training programs held externally (Mathis and Jackson, 2011).

2.3.3 Strategic Training: Training is used strategically to help the organization accomplish its goals. For example, if sales increases are a critical part of the company’s strategy, appropriate training would identify what is causing lower sales and target training to respond as part of a solution. Strategic training can have numerous organizational benefits. It requires HR and training professionals to get intimately involved with the business and to partner with operating managers to help solve their problems, thus making significant contributions to organizational results. Additionally, a strategic training mind-set reduces the likelihood of thinking that training alone can solve most employee or organizational problems. It is not uncommon for operating managers and trainers to react to most important performance problems by saying, “I need a training program on X.” With a strategic focus, the organization is more likely to assess whether training actually can address the most important performance issues and what besides training is needed.

Training cannot fix all organizational problems (Mathis and Jackson, 2011).

2.3.4 Coaching: The Industrial Society (1999) defines coaching as: ‘The art of facilitating the enhanced performance, learning and development of others.’ It takes the form of a personal (usually one-to-one) on-the-job approach to helping people develop their skills and levels of competence. Hirsh and Carter (2002) state that coaching is aimed at the rapid improvement of skills, behaviour and performance, usually for the present job. A structured and purposeful dialogue is at the heart of coaching. The coach uses feedback and brings an objective perspective. They noted that the boundaries between what a coach, mentor, counsellor or organization development consultant do are inevitably blurred – they all use similar skills. The need for coaching may arise from formal or informal performance reviews but opportunities for coaching will emerge during normal day-to-day activities.

 

2.3.5 Mentoring: Mentoring is the process of using specially selected and trained individuals to provide guidance, pragmatic advice and continuing support, which will help the person or persons allocated to them to learn and develop. It has been defined by Clutterbuck (2004) as: ‘Off-line help from one person to another in making significant transitions in knowledge, work or thinking.’ Hirsh and Carter (2002) suggest that mentors prepare individuals to perform better in the future and groom them for higher and greater things, i.e. career advancement. Armstrong (2006) describe mentoring as a method of helping people to learn, as distinct from coaching, which is a relatively directive means of increasing people’s competence. It involves learning on the job, which must always be the best way of acquiring the particular skills and knowledge the job holder needs. Mentoring also complements formal training by providing those who benefit from it with individual guidance from experienced managers who are ‘wise in the ways of the organization.

 

2.3.6 Systematic Training: Armstrong (2006) state that training should be systematic in that it is specifically designed, planned and implemented to meet defined needs. It is provided by people who know how to train and the impact of training is carefully evaluated. The concept was originally developed for the industrial training boards in the 1960s and consists of a simple four-stage model such as:

  • Identify training needs.
  • Decide what sort of training is required to satisfy these needs.
  • Use experienced and trained trainers to implement training.
  • Follow up and evaluate training to ensure that it is effective.

 

2.3.7 just-in-time Training: Just-in-time training is training that is closely linked to the pressing and relevant needs of people by its association with immediate or imminent work activities. It is delivered as close as possible to the time when the activity is taking place. The training is based on an identification of the latest requirements, priorities and plans of the participants, who are briefed on the live situations in which their learning has to be applied. The training programme takes account of any issues concerning the transfer of learning to the job, and aims to ensure that what is taught is seen to be applicable in the current work situation (Armstrong, 2010).

2.3.8 Bite-sized Training: Bite-sized training involves the provision of opportunities to acquire a specific skill or a particular piece of knowledge in a short training session that is focused on one activity such as using a particular piece of software, giving feedback, or handling an enquiry about a product or service of the company. It is often carried out through e-learning. It can be a useful means of developing a skill or understanding through a concentrated session or learning activity without diversions and is readily put to use in the workplace. But it can be weak in expanding individuals’ intellectual capacity and holistic (or ‘whole view’) understanding of the business – essential qualities to enable employees to respond creatively to the challenges of today’s knowledge economy. It can also be facile and too restricted and relies on the support of line managers, which is not always forthcoming. It is best for training employees in straightforward techniques that they can use immediately in their work or to complement, not replace, longer courses or developmental processes (Armstrong, 2009).

 

2.3.9 Human Relations Training: Human relations training embraces broad areas including leadership, small group processes, communications, formal and informal organizations, morale and motivation, and building work teams. This method purports to develop among participants an understanding among themselves so that they take into account the needs and aspirations of others. It stresses on attitudes and emotions, and develops leadership styles conducive to high morale and motivation. The human relations training is largely used with supervisors (Dwivedi, 2007).

2.4 Features of Learning and Development Strategy, Learning Culture, The Learning Organisation, Learning Theories, Contribution of Learning and Development to Organisational Performance, Comparison of Learning and Training.

 

2.4.1 Features of Learning and Development Strategy: A learning and development strategy should be business-led in the sense that it is designed to support the achievement of business goals by promoting human capital advantage. But it should also be people-led, which means taking into account the needs and aspiration of people to grow and develop. Achieving the latter aim, of course, supports the achievement of the former. Learning and development strategy is underpinned by a philosophy and its purpose is to operationalize that philosophy. It is fundamentally concerned with creating a learning culture that will encourage learning and will provide the basis for planning and implementing learning activities and programmes. This concept of a learning culture is associated with that of the learning organization (Armstrong, 2009).

 

2.4.2 Learning Culture: A learning culture is one that promotes learning because it is recognized by top management, line managers and employees generally as an essential organizational process to which they are committed and in which they engage continuously. Reynolds (2004) describes a learning culture as a ‘growth medium’, which will ‘encourage employees to commit to a range of positive discretionary behaviours, including learning’ and which has the following characteristics: empowerment not supervision, self-managed learning not instruction, long-term capacity building not short-term fixes. He suggests that to create a learning culture it is necessary to develop organizational practices that raise commitment amongst employees and ‘give employees a sense of purpose in the workplace, grant employees opportunities to act upon their commitment, and offer practical support to learning (Reynolds, 2004).

2.4.3 The Learning Organisation: The concept of the learning organization has caught the imagination of many people since it was first popularized by Senge (1990) who described it as follows: The learning organization is one ‘where people continually expand their capacity to create the results they truly desire, where new and expansive patterns of thinking are nurtured, where collective aspiration is set free, and where people are continually learning how to learn together. Pedler et al (1991) state that a learning organization is one ‘which facilitates the learning of all its members and continually transforms itself’. Wick and Leon (1995) refer to a learning organization as one that continually improves by rapidly creating and refining the capabilities required for future success. As Harrison (2000) comments, the notion of the learning organization remains persuasive because of its ‘rationality, human attractiveness and presumed potential to aid organizational effectiveness and advancement’. However, Scarborough et al (1999) argue that ‘the dominant perspective of the learning organization concept is that of organization systems and design.

2.4.4 Learning Theories: There are a number of learning theories, each of which focuses on different aspects of the learning process as applied to people in general. The main theories are concerned with:

2.4.4a Reinforcement Theory: Reinforcement theory is based on the work of Skinner (1974). It expresses the belief that changes in behaviour take place as a result of an individual’s response to events or stimuli and the ensuing consequences (rewards or punishments). Individuals can be ‘conditioned’ to repeat the behaviour by positive reinforcement in the form of feedback and knowledge of results. This process is known as ‘operant conditioning. Gagne (1977) later developed his stimulus-response theory, which relates the learning process to a number of factors, including reinforcement, namely:

  • Drive – there must be a basic need or drive to learn.
  • Stimulus – people must be stimulated by the learning process.
  • Response – people must be helped by the learning process to develop appropriate responses, i.e. the knowledge, skills and attitudes that will lead to effective performance.
  • Reinforcement – these responses need to be reinforced by feedback and experience until they are learnt.

 

2.4.4b Cognitive Learning Theory: Cognitive learning involves gaining knowledge and understanding by absorbing information in the form of principles, concepts and facts and then internalizing it. Learners can be regarded as powerful information processing machines (Armstrong, 2009).

2.4.4c Experimental Learning Theory: People are active agents of their own learning (Reynolds et al, 2002). Experiential learning takes place when people learn from their experience by reflecting on it so that it can be understood and applied. Learning is therefore a personal ‘construction’ of meaning through experience. ‘Constructivists’ such as Rogers (1983) believe that experiential learning will be enhanced through facilitation – creating an environment in which people can be stimulated to think and act in ways that help them to make good use of their experience.

 

2.4.4 (d) Social Learning Theory: Social learning theory states that effective learning requires social interaction. Wenger (1998) suggested that we all participate in ‘communities of practice’ (groups of people with shared expertise who work together) and that these are our primary sources of learning. Bandura (1977) views learning as a series of information-processing steps set in train by social interactions.

 

2.4.5 Contribution of Learning and Development to Organisational Performance: Studies on the relationship between learning and development activities and organizational performance have included those by Benabou (1996) and Clarke (2004). The research by Benabou examined the impact of various training programmes on the business and financial results at 50 Canadian organizations. The conclusion reached was that in most cases a well-designed training programme can be linked to improvements in business results and that return on investment in training programmes is very high. A national survey of training evaluation in specialized healthcare organizations (hospices) conducted by Clarke (2004) showed that while there appeared to be some links between training and performance it was not possible to reach firm conclusions about causality. However, the study reached the important finding that where organizations undertake assessment of their training and development (both formal and informal learning) then there is a greater belief in the positive impact training and development has in the organization. While it is possible and highly desirable to evaluate learning, establishing a link between learning and organizational performance is problematic. It may be difficult to distinguish between cause and effect. Hendry and Pettigrew (1986) warn that it is risky to adopt simplistic views that training leads to improved business performance because it is more likely that successful companies will under certain conditions increase their training budget.

 

2.4.6 Comparison of Learning and Training: Learning should be distinguished from training. ‘Learning is the process by which a person constructs new knowledge, skills and capabilities, whereas training is one of several responses an organization can undertake to promote learning’ (Reynolds et al, 2002). The encouragement of learning makes use of a process model, which is concerned with facilitating the learning activities of individuals and providing learning resources for them to use. Conversely, the provision of training involves the use of a content model, which means deciding in advance the knowledge and skills that need to be enhanced by training, planning the programme, deciding on training methods and presenting the content in a logical sequence through various forms of instruction. A distinction is made by Sloman (2003) between learning, which ‘lies within the domain of the individual’ and training, which ‘lies within the domain of the organization’. Today the approach is to focus on individual learning and ensure that it takes place when required – ‘just-for-you’ and ‘just-in-time’ learning.

 

2.5 Formal and Informal Learning, The Spectrum of Learning from Informal to Formal, Motivation to Learn, E-learning, Blended Learning, Self-directed Learning, Evaluating Training and Transferring Training

 

2.5.1 Formal Learning: Formal learning is planned and systematic. It makes use of structured training programmes consisting of instruction and practice that may be conducted on- or off-the-job. Experience may be planned to provide opportunities for continuous learning and development. Formal learning and developmental activities may be used such as action learning, coaching, mentoring and outdoor learning (Armstrong, 2009).

 

2.5.2 Informal Learning: Informal learning is experiential learning. It takes place while people are learning on-the-job as they go along. Most learning does not take place in formal training programmes. People can learn 70 per cent of what they know about their job informally. A study by Eraut et al (1998) established that in organizations adopting a learner-centred perspective, formal education and training provided only a small part of what was learnt at work. Most of the learning described to the researchers was non-formal, neither clearly specified nor planned. It arose naturally from the challenges of work. Effective learning was, however, dependent on the employees’ confidence, motivation and capability. Some formal training to develop skills (especially induction training) was usually provided, but learning from experience and other people at work predominated. Reynolds (2004) notes that: The simple act of observing more experienced colleagues can accelerate learning; conversing, swapping stories, cooperating on tasks and offering mutual support deepen and solidify the process. This kind of learning – often very informal in nature – is thought to be vastly more effective in building proficiency than more formalized training methods.

 

2.5.3 The Spectrum of Learning from Informal to Formal: The distinction between formal and informal learning may not always be precise. Watkins and Marsick (1993) described a spectrum of learning from informal to formal as follows:

  • unanticipated experiences and encounters that result in learning as an incidental by-product, which may or may not be consciously recognized;
  • new job assignments and participation in teams, or other job-related challenges that provide for learning and self-development;
  • self-initiated and self-planned experiences, including the use of media and seeking out a coach or mentor;
  • total quality or improvement groups/active learning designed to promote continuous learning for continuous improvement;
  • providing a framework for learning associated with personal development planning or career planning;
  • the combination of less-structured with structured opportunity to learn from these experiences;
  • designed programmes of mentoring, coaching or workplace learning;
  • formal training programmes or courses involving instruction

 

2.5.4 Motivation to Learn: People will learn more effectively if they are motivated to learn. The motivation to learn can be defined as ‘those factors that energize and direct behavioural patterns organized around a learning goal’ (Rogers, 1996). As Reynolds et al (2002) comment, ‘The disposition and commitment of the learner – their motivation to learn – is one of the most critical factors affecting training effectiveness. Under the right conditions, a strong disposition to learn, enhanced by solid experience and a positive attitude, can lead to exceptional performance.

 

2.5.5 E-learning: E-learning was defined by Pollard and Hillage (2001) as ‘the delivery and administration of learning opportunities and support via computer, networked and web-based technology to help individual performance and development’. E-learning enhances learning by extending and supplementing face-to-face learning rather than replacing it. It enables learning to take place when it is most needed (just in time as distinct from just in case) and when it is most convenient. Learning can be provided in short segments or bites that focus on specific learning objectives. It is ‘learner-centric’ in that it can be customized to suit an individual’s learning needs – learners can choose different learning objects within an overall package. The main potential drawbacks are the degree of access to computers, the need for a reasonable degree of literacy, the need for learners to be self-motivated, and the time and effort required to develop and update e-learning programmes (Pollard and Hillage, 2001).

2.5.6 Blended Learning: Blended learning combines online learning, face-to-face instruction, and other methods for distributing learning content and instruction. Blended learning courses provide learners with the positive features of both face-to-face instruction and technology-based delivery and instructional methods (such as online learning, distance learning, or mobile technologies while minimizing the negative features of each. In comparison to classroom delivery, blended learning provides increased learner control, allows for self-directedness, and requires learners to take more responsibility for their learning—all factors consistent with the recommendations of adult learning theory. In comparison to pure online learning, blended learning provides more face-to-face social interaction and ensures that at least some of the instruction is presented in a dedicated learning environment. Blended learning uses the classroom to allow learners to learn together and to discuss and share insights, which helps bring learning to life and make it meaningful. Blended learning has been found to be more effective than face-to-face instruction for motivating trainees to learn and for teaching declarative knowledge or information about ideas or topics. It appears that blended learning capitalizes on the positive learning features inherent in both face-to-face and Web-based instruction. Interestingly, learners react more favourably toward classroom instruction than blended learning. This may be because blended learning courses are more demanding, requiring a greater time commitment because of the use of two learning approaches (Noe, 2010).

 

2.5.7 Self-directed Learning: Self-directed or self-managed learning involves encouraging individuals to take responsibility for their own learning needs, either to improve performance in their present job or to develop their potential and satisfy their career aspirations. It can also be described as self-reflective learning (Mezirow, 1985), which is the kind of learning that involves encouraging individuals to develop new patterns of understanding, thinking and behaving. Self-directed learning can be based on a process of recording achievement and action planning that involves individuals reviewing what they have learnt, what they have achieved, what their goals are, how they are going to achieve those goals and what new learning they need to acquire. The learning programme can be ‘self-paced’ in the sense that learners can decide for themselves, up to a point, the rate at which they work and are encouraged to measure their own progress and adjust the programme accordingly (Mezirow, 1985).

 

2.5.8 Evaluating Training: Training should be evaluated several times during the process. Determine these milestones when you develop the training. Employees should be evaluated by comparing their newly acquired skills with the skills defined by the goals of the training program. Any discrepancies should be noted and adjustments made to the training program to enable it to meet specified goals. Many training programs fall short of their expectations simply because the administrator failed to evaluate its progress until it was too late. Timely evaluation will prevent the training from straying from its goals (Mahapatro, 2010).

 

2.5.9 Reasons for Evaluating Training: Companies are investing millions of dollars in training programs to help gain a competitive advantage. Companies invest in training because learning creates knowledge; often, it is this knowledge that distinguishes successful companies and employees from those who are not. Research summarizing the results of studies that have examined the linkage between training and human resource outcomes (attitudes and motivation, behaviours, human capital), organizational performance outcomes (performance and productivity), or financial outcomes (profits and financial indicators) has found that companies that conduct training are likely to have more positive human resource outcomes and greater performance outcomes. The influence of training is largest for organizational performance outcomes and human resource outcomes and weakest for financial outcomes. This result is not surprising, given that training can least affect an organization’s financial performance and may do so through its influence on human resource practices (Noe, 2010).

2.5.10 Transferring Training: Trainers should design training for the highest possible transfer from the class to the job. Transfer occurs when trainees actually use on the job what knowledge and information they learned in training. The amount of training that effectively gets transferred to the job is estimated to be relatively low, given all the time and money spent on training. It is estimated that about 40% of employees apply training to their jobs immediately after training. Among those who do not use the training immediately, the likelihood of it being used decreases over time. Effective transfer of training meets two conditions. First, the trainees can take the material learned in training and apply it to the job context in which they work. Second, employees maintain their use of the learned material over time. A number of things can increase the transfer of training. Offering trainees an overview of the training content and how it links to the strategy of the organization seems to help with both short-term and longer-term training transfer. Another helpful approach is to ensure that the training mirrors the job context as much as possible. For example, training managers to be better selection interviewers should include role-playing with “applicants” who respond in the same way that real applicants would. One of the most consistent factors in training transfer is the support new trainees receive from their supervisors to use their new skills when they return to the job. Supervisor support of the training, feedback from the supervisor, and supervisor involvement in training are powerful influences in transfer (Mathis and Jackson, 2011).

 

METHODOLOGY

Developing the knowledge capacity of medical personnel has a vital role in combating disease outbreak and addressing critical medical issues. Increasing such intellectual capital is important but retaining it posed several challenges since other countries desire trained and qualified medical personnel and are ready to offer attractive employment contract, which their home countries could not afford to pay and as a result, these countries experience brain drain. The retention aspect of trained and qualified medical personnel is not the focus of this research. This study seeks to assess the significance of training and developing medical personnel in the three West African countries and to examine its effects on post Ebola recovery in the health systems. The thrust for this qualitative research led to the retrieval of information from secondary sources published on the subject matter which will be critically examined in order to establish meaningful conclusion.

 

RESULTS AND DISCUSSION

Training and staff development has a key role in enhancing employee performance. Competitive advantage is achieved as a result of employees’ outstanding performance which is stimulated by the knowledge that resides in them. An organisation that embarks on developing staff intellectual capital is always seen to be the most successful and its operations are sustained in a competitive arena. Achieving strategic objectives has been and will continue to be the desire of every organisation whether private or public and such desire can only be attained if companies consider the relevance of investing in training and development.

The implementation of a training programme requires an assessment of the need for such training which includes organisational analysis which describes the relevance of the training towards organisations strategic objectives, task analysis which discloses the knowledge capacity an employee should possess to be able to perform a specific task and person analysis which identifies the employee that needs training. The aforementioned should be properly analysed in order to determine a successful implementation of a training programme. Also, organisations should be able to establish facts about the employee’s readiness for a training since unpleasant attitude towards training will result to fruitless endeavour.

Organisations should distinguish its training programme since certain skills can be learnt on-the-job whereas others can only be attained through external or off-the-job training. Training conducted on-the-job should be effective and facilitators or tutors administering such programmes must ensure that trainees grasp the content delivered and can demonstrate positive outcome in its implementation on the job. Coaching and mentoring helps in the conduct of training within the organisation and also human relations training shapes an employee’s relationship with colleagues in order to maintain harmonious working relationship and foster team spirit which leads to organisation’s growth. Off-the-job training programmes are most times conducted in situations wherein an organisation does not have the capacity to facilitate a particular training and as a result, hire training consultant or sends employees to training establishments for further capacity building.

Learning is a culture organisations should imbibe and a learning organisation progresses and serves as a model to rivals firms. Organisational performance in a competitive environment is determined by its commitment in learning and discovering new skills, competences and technologies that makes them distinct. Organisations must ensure that it develops a learning strategy (the path way) that leads towards the successful implementation of what has been taught.

Selecting the best method of learning that suits a particular situation and addresses a critical work challenge is of paramount importance. Employees should be motivated to learn so that their performance will be outstanding. Even though some are intrinsically motivated, but also the extrinsic aspect stimulates them and reinforces the intrinsic. Whatever training or learning method used, it should be followed by an evaluation process to ascertain its impact either negatively or positively and must also ensure that it is effectively transferred to the job.

SUMMARY AND CONCLUSION

Training and developing the knowledge capacity of medical personnel is relevant in every nation as it helps to improve their performance level and minimise critical medical issues and can also be able to contain unexpected outbreaks. The secondary information retrieved from sources published on the subject matter was critically examined and such content disclosed the significance of training and developing medical personnel. Facts analysed establish that the successful implementation of organisations activities requires diligent workforce, which is empowered by the relevant training and development programme. Sources further disclosed that training and developing medical personnel in Sierra Leone, Guinea and Liberia has a positive effect on post Ebola recovery in the health systems, since the major problem identified in containing the spread of the virus was as a result of lack of sufficient knowledge capacity in the health systems and that trained and developed medical personnel will prevent such spread in the future. Also, a well-trained and developed medical team will be able to forecast and identify unforeseen medical issues in which mechanisms will be put in place to combat identified experiments.

This study emanated from a qualitative perspective and restricted its data collection from secondary sources. Nevertheless, further research could be conducted on similar study, using both primary and secondary data in order to ascertain first-hand information and describe specific components of training and development.

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Managerial Unionism

Dr. Manisha Shekhawat

Abstract-

We have outlined the evolution of managerial unions in India. We have attempted to give a general picture of the boundaries of a typical managerial association. We have briefly described the managements’ reactions to the managerial association. We have examined the main causes for the formation of managerial unions. We have given a brief account of the activities of the managerial associations in general.

Keywords-

                The Evolution of Managerial Unions in India, Boundaries of Managerial Associations, Managements’ Reactions to Managerial Associations, Why Managerial Unionism?, The Activities of Managerial Unions.

Introduction-

Managers and officers in India belonging to such diverse organisations as manufacturing enterprises, commercial banks, insurance companies, research and development laboratories, electricity boards, trading corporations, merchant navy and the civil service are increasing banding themselves into collectivities of associations, which are gaining the aspects of trade unionism. The word ‘manager’ is not the only possible label for this diverse group of people. Industry employs ‘managers’, the civil service and merchant navy have ‘officer’, as do the bank and insurance companies; research institutes and laboratories employ ‘scientists and technologists’, electricity boards and sections of commercial airlines have ‘engineers’. Although called by different names, and doing varied jobs, it is quite clear that these men and women have a great deal in common. They belong to the higher echelons of organisational hierarchy. They are different from the white-collar groups (such as clerks, draftsmen, technicians, salesmen and laboratory assistants whose tasks are routine and repetitive, although non-manual) and the blue-collar employees (who are paid for exertion of physical effort). They may be simply be titled ‘managers’.

In India, collectivities/organisations of managers are popularly known as ‘officers’ associations’. The officer’s associations as well as trade unions exist to protect and advance the work interests of their members. As such, the terms ‘association’ and ‘trade union’ can be used synonymously.

The following sections cover the evolution of managerial unions in India, the reasons for the formation of managerial unions, and the activities of these unions.

The evolution of managerial unions in India-

In India, no coherent chronological account is available of the evolution of managerial unionsim, much less its spread or density. Organisations of managers appear to have been existence for decades, with associations of merchant navy officers, airline pilots and flight engineers dating back to the period around Independence.

The managerial union movement is reported to have grown and spread during the seventies, especially in the coal, steel, petroleum, engineering, chemical, textile, electronics, banking and insurance industries.

Managerial unions, like trade unions is general, suffered a minor setback towards the mid-seventies on account of national emergency. In fact, during the Janata Government regime that followed the Emergency, several officers’ associations were registered as unions under the Trade Unions Act, 1926.

In 1978, the associations of officers in the public sector witnessed a major shift in their character and direction from a rather passive and non-assertive stature to an active and assertive style. This also led to a change in the relations between these associations and the management, which became more cordial in general, though bitterness continued in several cases.

In the public sector, the managerial union movement entered a new phase in the eighties. In the year 1983, the National Confederation of Officers’ Associations (NCOA) was formed mainly to protect the interests of the officers in the Central Public Sector Undertakings (CPSUs).

The economic and industrial policies of the new Government that came to power in June 1991 have created pressures and insecurities for all public sector employees including officers. As such, the role of the NCOA has become all the more important as well as challenging. Officers/managers of giant corporations like coal, steel, oil and power sector enterprises are not members of the NCOA, but they have come closer to the NCOA through their respective industrial federations of officers/managers/executives after the introduction of the New Economic Policy in 1991.

A major development that occurred June 1992 was the formation of a new organisation called the Professional Workers’ Trade Union Centre (PWTUC) to look after the interests of the managerial and supervisory staff, officers and scientific workers. Among the major organisations that have joined together to form the PWTUC are: All Indian Bank Officers’ Confederation, NCOA, All India Life Insurance Officers’ Associations, and Council of Scientific and Industrial Research Scientific Workers’ Association. These five organisations together represent about 4.5 lakh professional workers. The most important objective of the PWTUC is security of service for the managerial and supervisory staff.

The private sector managers both in the MNCs and the family-controlled enterprises, have formed their associations. The industries in which managerial unions formed in the MNCs include pharmaceuticals, engineering, chemicals, and consumer products (Glaxo, Guest Keen Williams, General Electric). Among the indigenously owned companies which have officers’ associations are: Grasim, Tata Electric, Mafatlal Group, Kamanis, etc.

Boundaries of Managerial Associations-

It is problematic to determine the limits of association constituency of managerial associations in India. Ramaswamy (1985) descrbies the boundaries of managerial associations with the caveat that his description presents only a general picture of the boundaries of a typical managerial association, and, as such, vast differences do exist in the managerial association boundaries in different organisations or even in different enterprises within the same industry.

According to Ramaswamy, at the base the managerial associations take up from where white-collar clerical and staff unions stop. At the apex, the managerial associations would evidently leave out the top layer of managers who may not join, or be acceptable to the associations. What lies in between these two points is association territory.

      Apex (where top layer of managers are left out)

     Base (where white-collar clerical and staff unions stop)

If we turn our attention to the differences in the boundaries of the managerial associations in different organisations/industries, we may notice white-collar workers (at the base) teaming up with managers in some banks. Similarly, at the apex the reach of the managerial association varies from one organisation to another. In some commercial banks, association membership normally stops at the Regional Manager. In the Life Insurance Corporation, the membership extends a title further, with the Zonal Managers also joining the association. The steel plants and coal mines probably represent the ultimate, with the association membership reaching right up to the level of General Manager.

Managements Reactions to Managerial Associations-

  1. Managements’ response to officers;/managers’ associations in public sector have varied over time. The initial response in almost all cases was one of antagonism and hostility. In the Post-Emergency period there was change in the attitude of the managements towards managerial associations.
  2. As the managements started dealing with the managerial associations, they discovered that the association of officers/managers is not an evil force. As such, many of them gave de facto recognition to these associations and a working relationship got established between managements and managerial associations.
  3. In the private sector, the attitude of the top management towards the managerial associations was in general hostile. Although the managerial associations do continue to exist in this sector, reportedly, they are not quite comfortable with their top managements.

Why managerial unionism?

Some of the major causes for the formation of managerial unions in India are:

  1. Narrowing Wage Differentials-There is a wide-spread feeling among the managers that compared to unionised cadre of workmen they are getting a raw deal from their employers in terms of remuneration. They complain about the narrowing differentials between the emoluments of junior officers and the wages of the senior workmen.
  2. Loss of Identity-Like workers, managers too experience a loss of power, a facelessness among the changes and reorganisation of enterprises in the modern world. Many managers, especially, the junior ones have little access to information pertaining to the company.
  3. Job Insecurity-While one of the hardest things in Indian industry is to terminate the services of a worker, it is not very difficult to remove the managers from their jobs. Even in the public sector, the junior and middle level managers do not have the job security.

Under the industrial Disputes Act, 1947, the workmen enjoy job security, and they are entitled to : a) Lay-off compensation, if laid-off; b) retrenchment compensation, if retrenched: and c) some sort of statutory compensation in case the establishment is closed down or its ownership is transferred.

  1. Perceived Need for Protection from Militant Trade Unionism-As the junior and the middle level managers are responsible for translating managerial decisions into action, they are in the direct line of union fire. The unionised workmen and staff could make it difficult for the managers to take work from them due to their unions’ support and the protection they enjoy from labour legislation.
  2. Bureaucratic Culture-The bureaucratic culture which characterises the working environment of all public enterprises is another factor contributing to the emergence of managerial unionism. In these organisation, the junior and the middle level managers feel lost, as the decisions are taken unilaterally by the higher authorities or concerned Ministries.
  3. Absence of Participative Forum-The government and the managements who are so concerned with the worker’s participation in management hardly give a thought to the managers’ need to participate in management. They use the collective negotiation/bargaining that takes place between their associations and the top management as a participative forum for being associated with the management as closely as possible.
  4. Promotion Policies-The promotion policies of organisations also have had their effect on association formation. The nationalised banks have to fill by promotion three-fourths of the positions at the lowest point in the officer category. The promotion policies in some organisations have a flipside-discrimination in promotion processes; promotions not based on merit etc. Thus, the promotion or lack of it or discrimination in the promotion process has been a major source of dissatisfaction among managers, particularly, public sector managers.
  5. To be a Third Force between the Working Class and the Management-The protection of labour laws, and the privilege of a real manager, the junior and middle level managers have gone for the only option left to them, that is, the formation of the officer’s associations. They would not like to be considered as part and parcel of either of the working class or the mangement, but as a ‘third force’ between these two groups.

The Activities of Managerial Unions-

The activities of managerial associations reflect the character and personality of managerial unionism. The day-to-day activities of managerial activities may be categorised as:

  • Protection, Preservation and Improvement of Occupational Interests-The main thrust of managerial associations is on protection, preservation and improvement of the occupational interests of their members, which include, among other things, opportunities for promotions, pay revision, greivance redressal, improvement of working conditions, and introduction or enhancement of various fringe benefits. While pursuing the occupational interests, some association resort to agitational methods such as strikes, demonstrations, gheraos, displaying posters in vile and objectionable language, processions in the streets etc.
  • Welfare Activities-The welfare activities of the managerial associations, in general, include: establishment and management of cooperative societies, management of officer’s clubs and canteens, organisation of cultural, recreational and sports activities, management of educational trusts, collection of a certain amount as part of managerial association subscription and financing the same for a Group Insurance Scheme of the Life Insurance Corporation, etc.
  • Organisational Interests-One of the important activities of managerial associations is to supplemtn the efforts of the management that are aimed at professional development of manager, by was of organising seminars, and talks on various topics. Another important activity is to help the management in improving the productivity of the organisation.
  • Channel of Communication-Managerial associations are proving to be an effective channel of communication in their respective establishments. By raising the concerns of officers before the management and by presenting the views of the management to the officers (members), a managerial association operates like a bridge for two-way communication.


References-

Mamkottam, Kuriakose. 1989. “Emergences of Managerial Unionsim in India”, Economic and Political Weekly, Vol. XIV, No. 43.

Ramaswamy, E.a. 1985. “Managerial Trade Unionsim”, Economic and Political Weekly, Vol. XX, No. 21, pp. M-75-M-88

Ramaswamy, E.A. 1986. Worker Consciousness and Trade Unions, New Delhi: Oxford University Press.

Sen, Ratna. 2003. Industrial Relations in India: Shifting Paradigms. Delhi: Mamillan India Ltd.

Sharma, Baldev R. 1993. Managerial Unionism: Issues in Perspective, New Delhi: Shri Ram Centre for Industrial Relations and Human Resources.

Ramaswamy E.A. 2002. Managing Human Resources: A Contemporary Text, New Delhi : Oxford University Press.

Sinha, P.R.N., Indubala Sinha, and Seema Priyadarshini Sekhar. 2004. Industrial Relations, Trade Unions and Labour Legislation, Delhi: Pearson Education.

Wial, Howard. 1993. “The Emerging Organisational Structure of Unionism in Low-Wage Services:, Rutgers Law Review, Vol. 45, No. 3 (Spring), pp. 671-738.

RESOURCES MANAGEMENT AND PUBLIC POLICY ON NIGERIA EDUCATIONAL SECTOR: AN ISSUE FOR SUSTAINABLE DEVELOPMENT

ILIYA BAWA1, GARBA IBRAHIM2 AND HUSSAINI MOHAMMED NDAKWESU3

ABSTRACT

Within the first two decades of Independence in Nigeria Public Policies concerning education were made and there was rapid growth in educational sector in nearly every direction and at almost every level. As the sector operates in a changing environment it faces challenges such as: delays in disbursing funds, in effective management of education system. And shortages of learning resources resulted to poor quality of graduates. The data used for this study is based on secondary data, information from these sources are weighed and it was recommended that it is not possible to deliver effective education without some level of relevant resources and the resources must be drawn upon and put to judicious use to enable them increase wealth and public organizations including educational institutions should develop strategic plans as a means of enhancing results based management and efficiency in their operations.

 

Keywords: Education, public policy, resource, management, funds, sector.

  1. Introduction

Primary schools are the basic foundation of the educational pyramid in Nigeria (Fafunwa, 2001), meaning any serious endeavour for sustainable development in the educational sector as well as manpower training must start with the primary education. After the primary school, one is expected to pass through the secondary school. Efficient and well motivated teachers must be trained via colleges of education. Polytechnics produce technicians and technologist needed for direct employment in industries (FGN, 2000). They are to produce high and middle manpower, necessary for agricultural, industrial, commercial and economic development. Universities on the other hand, are established to advance learning in diverse disciplines; promote the development of high level manpower to meet the needs of the Nigerian economy. They are also to generate information through research and disseminate such knowledge. Universities are also established to maintain and transform cultural heritage of the country (FGN, 2000).

When policies concerning education are defined or formulated, they are supposed to be rational, strategic, backed by state resources, and action, and pursued in the best interest of the country as a whole and not that of a small group of elites in the metropolis. Education, in this context, means not just the acquisition of literacy, and numerical skills, but also the ability to pass down knowledge from one generation to another. It is a process by which values are transmitted inter-and-intra generationally. It encompasses creative thinking and action that stimulates cultural change (Theodorson and Theodorson, 1969).

In Nigeria, within the first two decades of independence, there was rapid growth of educational sector in nearly every direction and at almost every level: primary, secondary, tertiary, science; technical; vocational; planning, administration and supervision; finance, infrastructure and educational aids; enrollment, reward and prestige. But the problem of imbalance between north and south, boys and girls, rural and urban access to education-remain persistent. The geographical imbalance in education produced its most intense competition of enrollment at all levels – primary, secondary and tertiary. This led to the rapid construction of schools and higher educational establishments. This vote for education in the first National Development Plan period (1962-1968) stood at 10.3 percent. It was among the top five targets of the plan (Ayo, 1988). But as physical structures increased, along with enrollment figures, the work force to deliver instruction and manage the institutions lagged behind. This lack of capacity made reliance on expatriate hands inevitable. This was more so for the northern Region than the rest of the country which could also not escape the temptation to hire the expatriate. The second National Development Plan (1970-1974) was to reflect the country’s growing economic confidence. It made bold declarations about building a strong and united country: a just and egalitarian society; a free and dynamic economy; a land of opportunity for all citizens; and a free and democratic society, these philosophical aspirations were declared under military rule. And education was made the numero uno on the social scale of the planned and actual public capital expenditure attracted 11.4 percent (Ayo, 1988).

By the time the Third National Development Plan (1975-1980) was launched, series of second generation universities were established. In addition, Polytechnic and Monotechnics also grew in number and spread. In just ten years Nigeria had introduced the Nigerian Enterprises Promotion Decree which led to the establishmefnt of seven new universities (at Calabar, Jos, Benin, Ife, Ibadan, Lagos and Nsukka; and become one of the biggest recruiting countries of expatriate manpower in the world. The general manpower needs of the nation were so severe that…… anyone produced by the educational system at virtually any level of learning competence is immediately employed. Scholarship of all kinds and at all levels overseas are automatically taken up (Arnold, 1977).

The National Policy on Education, published for the first time a document in 1977, this document is currently in its fourth edition. Despite series of modification, the five main goals of the national policy on education remain intact. It declared Nigeria’s philosophy of education as one that believes that:-

  • Education is an instrument for national development
  • Education fosters the worth and development of the individual…
  • Every Nigeria child shall have a right to equal educational opportunities irrespective of any real or imagined disabilities…
  • There is need for functional education for the promotion of a progressive, united Nigeria…

These goals are amplified with the declaration that “…education is the most important instrument of change” and is therefore fundamental to any revolutionary “change in the intellectual and social outlook of any society”.

Though these policy statement suggest some key points of agreement on public policy on education in Nigeria. But the economic recession of the early 1980s and the SAP that was to follow in 1986, impacted negatively on the educational sector. The state, as part of its adjustment policy, withdrew subsidy from the social sector. And education took a direct hit. The recurrent financing per student in the University declined by more than 30% while student enrollment increased by 88%, revealing a wide gap between NUC budgetary expectation and federal government allocation to the University system. Moreover, 80% (i.e 320,000) of candidates seeking JAMB admission, out of about 400,000 applicants are unable to gain a place in the University system (Moja, 2000, as cited by Abdulkarim 2013) Abdulkarim (2013) noted that the number of public universities has grown from 6 in the 1960s to 73 as at 2000 and is rapidly increasing. In addition, new universities are being established by federal, state governments, private capital and voluntary agencies. There is also expansion in number of institutions, programmes and enrollment at the technical, vocational, college of education and polytechnic levels of education. Yet the demand for post-secondary education is not relenting-even as funding has failed to corresponding improve in real terms. It is not possible to deliver effective education without some level of relevant resources. The importance of resources in the management of education cannot be over emphasized.

  1. Statement of the Problem

The education sector in Nigeria operates in a changing environment and it faces challenges such as: delays in disbursing funds, lack of teachers’ motivation, ineffective management of education system, the decline of staff quality is a consequence of obsolete research facilities. Laboratories are not well-equipped or are practically non-existent. Most primary, secondary, and tertiary institutions offer computer science courses without computer laboratories, let alone internet connectivity. Libraries have become achieves of stale, archaic and irrelevant materials. They hold out-of-date collections. These shortage of learning resources resulted to poor quality of graduates.

The researchers of this study are of the view that curriculum planning and physical expansion in these schools without adequate and sustainable management of human and material resources would definitely fail to produce the desired results.

  • Research Methodology

The data used for this research work is based on secondary data. It examines educational sector in Nigeria. The study employed exploratory research design and explored published and electronic materials, journals, seminars papers and other materials related to the study. Information from these sources are weighed in relation to the topic from which Conclusion and Recommendation are made.

  1. Literature Review

The Concept of Resources

While resources have been defined in various ways to suit various purposes, almost all definitions accept that resources are necessary tools for the creation of wealth. According to Williams (2010), the word, “resource” developed out of the Latin phrase “re surgere” literarily interpreted as: again (re) to rise (surgere), or “to rise again.” “Re surgere” developed into the French word “resource” meaning “relief or recovery” which, in turn, developed into  the English word, “resource” defined as something that can be turned to for support or help; an available supply that can be drawn upon when needed; and/or means that can be used to an advantage. Hornby (2000:999) defines resource as something that a country, an organization or an individual has and can use, especially to increase wealth; a thing that gives help, support or comfort when needed. Lynch (2004) provides a more comprehensive and detailed approach to the word by defining it to include: Useful land or minerals such as coal, or oil that exists in a country and can be used to increase its wealth; All the money, property, skills, etc. that are available and can be used when needed; Personal qualities such as courage and determination that are necessary in dealing with a difficult situation; and Books, films, pictures, etc., use by teachers and students to provide information.

According to Ochuba (2001), Resources are the basic tools necessary in the effective performance of tasks and for the growth and development of human organizations. The constitution of a resource is determined by the uses to which it can be put.  Generally, a resource  is identified  by  its  ability  to  solve  problems,  and  yield  more  wealth  when  applied  to  economic  situations.

Martin (2005), resources are classified as visible when they exist and can be quantified in the form of human beings, land, money, property, books, pictures, and so on.  Resources  are invisible  when  they  exist  in  the  form  of  skills  and  physical dexterity and can only be measured in terms of productivity levels and quality of work. It is difficult to determine who has what skill and what level of physical dexterity if tasks are not assigned to human beings. The human beings who possess the skills and the physical dexterity constitute the class of resources known as human resources. The other types  of  visible  resources  that  can  be  applied  by  human  resources  in  the  production  process  constitute material resources.

Black (2003:213) separates human capital from other human and physical resources, by describing it as: The  present  discounted  value  of  the  additional  productivity,  over  and  above  the  product  of  unskilled labor, of people with skills and qualifications. Human capital may be acquired through explicit training or on-the-job experience. Like physical capital, it is liable to obsolescence through changes in technology or tastes. Unlike physical capital, it cannot be used as collateral for loans.

Human capital is therefore consciously created through education and training. While accepting the general economic definition of land as the factor of production supplied by nature, Begg et al. (2004) believe that the quality of land can be improved by the application of human expertise. Thus a farmer is able to produce better land by applying labour to extract weeds or fertilizer to improve soil balance. Similarly, in the field of education, professionals are required in the effective manipulation of educational resources to achieve the desired balance in the production of educated labor.

According  to  Black  (2003),  the  cost  of  creating  human  capital  falls  mostly  on  individuals  or  their  families, philanthropic institutions or the state. Financial capital is a significant resource often assumed to be a part of physical capital. It is actually the basis for the procurement, utilization and maintenance of all other types of resources. Without a strong financial base, it will be  difficult  to  produce  the  right  types  of  goods  and  services  in  desirable  quantity  and  quality.  Since the  human economy is a monetary economy, the availability of  funds in any organization or institution is vital to its productive process  and  the  quality  of  its  product  and  service. Defining  finance  as  the  science  of  controlling  money,  Ogbonna (2001)  expands  his  approach  by  citing  Reich (2002)  who  saw  finance  as  a  body  of  facts,  principles  and theories dealing with the raising and using of funds by individuals, business firms, educational institutions and governments.

Ogbonna (2001) rightly deduced from Pandit’s definition that finance is the process of raising, allocating, controlling and prudently managing funds for the purpose of achieving institutional objectives. The  foregoing  analysis  clearly  shows  that  resources are  assets  only  to  those  who  can  identify  them  and effectively  employ  them  for  the  purpose  of  achieving  clearly  defined  objectives.  This is because resources alone cannot yield additional wealth. They must be drawn upon and put to judicious use to enable them to increase wealth or productivity. Thus, the prudent management of education funds involves decisions on how to procure, expand, utilize and properly account for funds directed at the achievement of education objectives in general or institutional goals in particular.

Types of Educational Resources

According to Hadar and Ziderman (2010), that which constitutes a resource in education is determined by the level of education and the type of education to be provided. The standard resources for all education types and levels are prescribed by the federal government. These include  professionally  trained  teachers  and  qualified  teaching  staff  in  all  subject  areas,  government  approved curriculum,  teaching  aids,  school  buildings  and  furniture  and  the  right  caliber  of  administrators  to  ensure  effective school  management.  The  resources  necessary  for  the  provision  of  primary  and  secondary  education  in  Nigeria  are prescribed by the national policy on education (FME, 2004). At the tertiary level, the federal government works in collaboration  with  the  Nigerian  Universities  Commission,  the  National  Board  for  Technical  Education  and  the National Commission for Colleges of Education in ensuring the provision and maintenance of standard recommended resources.

Hadar and Ziderman (2010) opined that, educational resources have been classified into four groups and include (a) physical resources such as school plants,  classrooms,  offices,  recreational  facilities  and  the  entire  school  ground;  (b)  material  resources  including instructional aids, stationeries, education plans,  objectives and prescribed methodologies; (c) human  resources (both teaching and non-teaching staff); and (d) financial resources made up of all monetary input into the education system directed towards the achievement of specified educational objectives.

Time is a resource that is highly limited in supply and critical to education, but often taken for granted by the providers of educational resources.  Time  is  a  vital complementary  resource  that  is  indispensable  in  the  effective harnessing  and  utilization  of  the  physical,  material,  financial  and  human  resources  in  the  school  system.  Ebong (2007:13) defines time as “the continuum in which events succeed one another from the past through the present, to the future.” All school system activities are carried out within a time frame which may be limited to minutes, hours, days, months or even years.  Time  mismanagement  constrains the  effective  achievement  of  the  objective  for  which  a particular educational resource is required. Effective resource management will be difficult to achieve in any school where time is disregarded.

Information,  another  vital  resource  that  complements  the  use  of  other  resources  identified  in  this  work,  is critical  in  the  effective  management  of  any  organization. Information  is  defined  as  “facts  or  details  that  tell  you something  about  a  situation,  person  or  event”  (Lynch, 2004).  Specifically, information is a service facility for applying facts or news, and law; it is a numerical measure of uncertainty of an experimental outcome (William 2010). Adequate  information  and  its  proper  management  are  central  to  effective  decision  making  (Opeke  2004).  The relevance of information as an educational resource cannot be over-emphasized. It is believed that most educational management  problems  in  Nigeria  are  traceable  to  inadequate  information  and  a  general  lack  of  proper  information management techniques (Okorosaye-Orubite, 2008; Akinwumiju and Agabi, 2008).

In  light of  the  above  analysis,  two  classes  of  resources  can  be  identified.  The  first  consists  of  concrete resources  that  can  be  physically  quantified  and  their  effect  on  education  achievement  measured  in  terms  of  their quantity  and  quality.  In  this  class  of  resources  belong  human  resources,  school  plant  facilities,  funding  (financial resources), and instructional materials. The second class of resources (of equal importance), which consists of abstract resources  such  as  time  and  information,  can  only  be measured  in  terms  of  their  effect  on  job  performance.  Good knowledge  and  the  appropriate  utilization  of  these  major  classes  of  resources  are  vital  in  the  achievement  of effectiveness in resource management in the school system, especially in the present context of global economic crises and a consistent decrease in federal monetary allocation to education. The school manager must be well informed of the existence of education resources and know when to collect and use such resources. He/she should also be able to adopt a classificatory method that is suitable to the level of education at which he/she is operating.

The Role of Resources in Educational Management

The importance of resources in the management of education cannot be over emphasized. It is not possible to deliver effective education without some level of relevant resources. This has been highlighted by various education analysts and professionals. As observed by Nchor (2008), instructional resources provide a solid basis for conceptual thinking; increase the propensity of the brain to retain information; make learning more interesting; and take care of differences that may exist among learners. Finance, as a resource, plays a crucial role in the development of education (Kosemani, 2005).  This  supports  Fadipe’s  (2000)  opinion  that  proper  funding  and  a  good  supply  of  qualified  teachers  can greatly improve the facility index of a school.

Ochuba (2001) has a view that, in addition to all these benefits, it is important to note that the quality and quantity of resources available to any education system provides a basis for the assessment of the managerial abilities of an education manager. This is because  even  the  most  resourceful  manager  requires  a  resource  base  upon  which  to  exhibit  resourcefulness.  For instance,  a  school  principal  in  a  rural  school  with unfurnished  classrooms,  a  large  enrolment,  poor  supply  of instructional materials and a grossly inadequate number of trained teachers cannot be said to have a good resource base. His counter- part in a sub-urban area, who is managing a school with a similar teacher-pupil ratio, well- furnished classrooms,  and  a  regular  and  good  supply  of  instructional  materials,  has  a  better  resource  base.  Efforts at resourcefulness may yield better results for the latter because of an improved resource base.

 

Human Capital Theory

In the 1960s, social scientists became interested in the studies related to the economic value of investment in education. To have right doctors, engineers, good lecturers, teachers etc. government needs to invest more than its expenditure. This view was generated by the human capital theorists’ notion that the most productive course to national development of any society lies in the advancement of its population, which is its human capital (Scott, 2000).

From this view of Human Capital theory, an educated population is a productive population; education contributes directly to the growth of the national income of the society by enhancing the skills and productive ability of employees. Human capital theorists argue that economic growth and development should only take place when technology becomes more efficient and when societies utilize human resources in the use of technology. Human capital theorists assume that improved technology leads to greater production and that employees acquire the skills for the use of technology through formal education. Thus, when societies invest in education, they invest to increase the productivity of the population.

Hence, for the purpose of this research, the Human Capital theory is used. This is because if budget is being allocated and executed well on training students and staff, it will lead to greater productivity on employees, increased the skills in their areas of specialization and also lead to efficiency at work. This had consequently drastically reduced the quest for our Human and Intellectual capital to go abroad in search of better operational environment and its adverse consequences on the economy. This can only be achieved if the learning environment is good, with good infrastructures like good classrooms, good laboratories for practical purposes and research grants are given for further trainings.

  1. Conclusion and Recommendation

Education cannot operate in a vacuum. Its success depends on its context. A friendlier context is likely to impact positively on management of the sector, which in turn will return back to the society in the form of better products of a more efficiently managed educational system. It is not possible to deliver effective education without some level of relevant resources, because the most resourceful manager requires a resource base upon which to exhibit resourcefulness. And policy problems are products of felt needs. Such needs don’t necessarily have to be everyone’s desire. But they reflect competing demands and interest. Public policy and education in Nigeria produced its own dynamics of competing demands and interests. Resources alone cannot yields additional wealth, they must be drawn upon and put to judicious use to enable them to increase wealth or productivity. Thus, the product management of education funds involves decisions on how to procure, expand, utilize and properly account for funds directed at the achievement of education objectives.

Therefore, government, both federal and state, should as a matter of national urgency, provide adequate funds for the rehabilitation of student’s hostels, classrooms, laboratories, studies, engineering workshops, water and electricity supply, teaching facilities, and funds for building of new classrooms, teaching and research facilities in the schools.

Public organizations including all educational institutions should develop strategic plans as a means of enhancing results based management and efficiency in their operations. Resource are the basic tools necessary in the effective performance of tasks and for the growth and development of human organisation, measurement of performance in a school set-up should therefore include academic excellence, land infrastructure development, discipline and school culture, stakeholder satisfaction, financial stability and excellence in non-academic activities.


 

References

Abdulkarim, S.B. (2013) Public Policy and Education in Post Colonial Nigeria: An Analysis of some Salient Issues. Journal of Entrepreneurship Research Volume 3 number 1, February, 2013.

Akinwumiju, J. A. and Agabi, C. O. (2008).  Foundations of school management. Port- Harcourt, Nigeria:  University of Port Harcourt Press.

Ayo, E.J. (1988) Development Planning in Nigeria. Ibadan; University press Limited.

Black, J. (2003). Dictionary of economics. New York: Oxford University Press.

Ebong, J. M. (2007).  Time  management  techniques  for the  avoidance  of  time  wasters  in  education.  Journal of Education in Developing Areas, X(1), 13-19.

Fadipe, J. O. (2000).  Utilizing  the  teaching  manpower  in  the  secondary  school  system:  A  necessary  administrative function  for  better  productivity. In S. U. Udoh & G. O.  Akpa (Eds.). Manpower for quality education in Nigeria (pp. 29-37).Ibadan: JOSL Ehindero Nig.

Fafunwa, A.B. (2001) Educational Management in Nigeria. In N.A. Nwagwu, E.T. Ehiametalor, M.A. Ogunu and N. Nwadiani (eds). Current issues in Educational Management in Nigeria (2-12). Benin city: Ambik Press.

Federal Ministry of Education Federal Republic of Nigeria, Abuja (2004). National Policy on Education (4th ed.). Lagos, Nigeria: NERDC Press.

FGN, (2000) Higher Education in the Nineties and Beyond: Report of the Commission on the Review of Higher Education in Nigeria: FGN.

Hadar, I. B. and Ziderman, A. (2010). A new model for equitable and efficient resource allocation to schools: The Israeli case.

Hadar, I. B. and Ziderman, A. (2010). A new model for equitable and efficient resource allocation to schools: The Israeli case.

 

Hornby, A. S. and Jonathan, C. (2000).Advanced learner’s dictionary of current English (Special price ed.). New York: Oxford University Press.

Kosemani, J. M. (2005). Education and National Character. In J. M. Kosemani (Ed.), Comparative  education: Emergent national system. Port Harcourt: Abe Publishers.

Lynch, T. D. (2004). Budget system approach. Public Administration Quarterly Journal, 13, 321–341.

Martin, L. (2005). Contracting out: A comparative analysis of local government practices. In T. D. Lynch and L. Martin (Ed.), Comparative public budgeting and financial management (pp. 225–239).New York: Dekker.

Nchor, A. N. (2008). Instructional materials and resources in Nigerian secondary schools: Problems and prospects. Akampa Journal of Education, 2, 37-42.

Ochuba, V. O. (2001). Strategies for improving the quality of education in Nigerian universities.

Ogbonna, F. C. (2001). Resourceful financial management: The way forward for the survival of university education in the 21st century. In A. U. Akubue and D. Enyi (Eds.) Crises and challenges in higher education in developing countries (pp. 26-34).Ibadan: Wisdom Publishers.

Okorosaye-Orubite, A. K. (2008).  From Universal Primary Education (UPE) to Universal Basic Education (UBE): What hope for Nigeria? In School of Graduate Studies Seminar Series, SGS Monograph No.1. Port Harcourt: University of Port Harcourt Press.

Opeke, R. O. (2004). Information consciousness as a factor in organizational decision making: The case of Ogun state ministry of education [Unpublished PhD Thesis]. University of Ibadan.

Reich, R. (2002). The work of nations. New York: Vintage Books.

Scott, J. (2000). A matter of record: Documentary sources in social research. Cambridge: Polity Press.

Thordorson, G.A and Theodorson, A.G. (1969). A modern dictionary of sociology, New York: Thomas Y. Crowell Company.

William, M. (2010). The American heritage dictionary of English language (New College ed.). Hopewell, New Jersey: Houghton Mifflin.

 

An Empirical Study on the application of Ergonomics Approach at Public Universities of Ethiopia with Special Reference to Adigrat University.

Tewelde Gebresslase

Abstract: It is obvious that either public or private institutions might be profit or service oriented in their nature and to achieve this; employee wellbeing should be primarily concerned. One move toward is to integrate the concepts of quality ergonomics which is the main human factors, and safety into such higher academic institutions experiences for all community that make the competitive in today’s working environments of the institutions. Literally speaking Ergonomics means the study or measurement of work therefore this paper focuses on the relationship between physical and logical environment setting and institutional performance with especial reference to Adigrat University. Hence, this paper is literature and personal observation based research article on the role of ergonomics approach of workplace in case of the stated University which is one of the third generation higher academic institutions in Ethiopia., the researcher tried to put a possible suggestions based on a practical observation on what is going practically. At the end with a proper plan of ergonomics approach the tangible and intangible costs due to unhealthy working condition could be reduced since the outcome of this paper could attract the attention of the management bodies in particular and community of the institution i.e Adigrat University in general.

 Key words: Professional safety, ergonomics, employees’ motivation, productivity, Adigrat University.

  1. Introduction:

Ergonomics is the study and means to enhance the compatibility between human beings and surrounding systems. Ergonomics satisfies some of the key needs of the operators including reduction of stress and fatigue, improvement in safety, comfort level and quality of the work life. It promotes the well-being of the operator by maintaining a safe, healthy and efficiency driven environment (Viraj Bakshi, 2016). Ergonomics is defined as the design of workplace, equipment, machine, tool, product, environment and system, taking into consideration the human’s physical, physiological, psychological capabilities and optimizing the effectiveness and productivity of work system while assuring the safety, health and wellbeing of the workers.rgonomics focuses on the work environment and items such as the design and function of workstations, controls, displays, safety devices and tools to fit the employee’s physical requirements, capabilities and limitations to ensure his/her health and well being.

Ergonomics is the study and means to enhance the compatibility between human beings and surrounding systems. Ergonomics satisfies some of the key needs of the operators including reduction of stress and fatigue, improvement in safety, comfort level and quality of the work life. It promotes the well-being of the operator by maintaining a safe, healthy and efficiency driven environment (Viraj Bakshi, 2016). Ergonomics is defined as the design of workplace, equipment, machine, tool, product, environment and system, taking into consideration the human’s physical, physiological, psychological capabilities and optimizing the effectiveness and productivity of work system while assuring the safety, health and wellbeing of the workers.

According to the collection literature for ergonomics concept the following are some of the definitions. Ergonomics is the scientific study of people and their working conditions, especially done in order to improve effectiveness (Cambridge dictionary). Ergonomics is the science of refining the design of products to optimize them for human use. (…) it is sometimes known as human factors engineering (whatis.com). Ergonomics is a science that deals with designing and arranging things so that people can use them easily and safely (Merriam-Webster Dictionary). Ergonomics is an applied science concerned with designing and arranging things people use so that the people and things interact most efficiently and safely —called also biotechnology, human engineering, human factors (Merriam-Webster Dictionary). Ergonomics is a study of capacities and limitations of mental and physical work in different settings. Ergonomics applies anatomical, physiological, and psychological knowledge (call human factors) to work and work environments in order to reduce or eliminate factors that cause pain or discomfort (business dictionary).

Although the term Ergonomics has many but mutually inclusive definitions, the following definition is taken from Peter Vink (2006) as operational meaning for this paper. Hence,   Ergonomics (or human factors) is the scientific discipline concerned with the understanding of interactions among humans and other elements of a system, and the profession that applies theory, principles, data and methods to design in order to optimize human well-being and overall system performance. Having this operational definition for Ergonomics, this paper is an empirical study on human and none human factors for unhealthy working condition and tried to put possible observations on how Ergonomics Approach for workplace could help as a solution for related problems at Public Universities of Ethiopia with Special Reference in Adigrat University.

  1. Research Rationality
S

ince human resources are the ultimate user of the workplace environment, therefore labor should consider designing and equipping the workplace setting to suit their comfort. In this case the physical and logical design of working environments has a direct impact on the healthy workplace vis-a-vise wellbeing of the workers. As Joan Burton cited in WHO Regional Office for the Western Pacific; defines a healthy workplace as follows:

 “A healthy workplace is a place where everyone works together to achieve an agreed vision for the health and well-being of workers and the surrounding community. It provides all members of the workforce with physical, psychological, social and organizational conditions that protect and promote health and safety. It enables managers and workers to increase control over their own health and to improve it, and to become more energetic, positive and contented.”

Either knowingly or unknowingly the management of one organization could follow any leadership philosophy; whatever the response of the followers. Besides to this, the management body could ignore the humanitarian aspect to maximize the organizational performance. As a result the working environment could affect negatively since the relationship between the top and lower management level could badly affect. In this regard, “It is unethical and short-sighted business practice to compromise the health of workers for the wealth of enterprises.” Evelyn Kortum, WHO (2014).

A healthy workplace can be affected through two factors which are human and non human. In this case, human factors identify what employees are being asked to do, who is doing it, and where they’re working and Non human factors identify the tangible and intangible features of the environments. According Kerm Henrikse (2010) Human factors research applies knowledge about human strengths and limitations to the design of interactive systems of people, equipment, and their environment to ensure their effectiveness, safety, and ease of use.

As Peter V. (2006) cited in Vink, (2005), participatory ergonomics is the discipline that studies how different parties should be involved in a design process. Participatory ergonomics is the adaptation of the environment to the human (that is ergonomics) together with the proper persons in question (participants). Besides, different authors also argued that “good ergonomics is good economics”. However, the concepts of ergonomics are not implemented properly. It is known that there are a number of hidden reasons why the employees who are working in Adigrat University (where the author is working) are not well satisfied in their day to day working style. Thus, it is believed to have a careful observation what is going practically and assessing to what extent the Ergonomics approach (human factors) for workplace is implementation otherwise to forward possible alternative solution for healthy, conducive and productive working environment to Adigrat University.

  1. Research Questions
  • What are the human factors for institutional performance in the university?
  • How the physical or logical working environs could influence the institutional performance of Adigrat University?
  • What are the bottlenecks against practicing ergonomic approach of workplace?
  1. Research Objective
    • General Objective

The general objective of this article is to assess the factors affecting the healthy working environs and forwarding ways of practicing ergonomics approach for workplace in Adigrat University.

  • Specific Objective
  • To determine the human factors those affect the institutional performance of the university.
  • To examine the relationship between factors of the physical/logical environment towards institutional performance.
  • To point out the major bottlenecks for practicing ergonomic approach.
  1. Institutional System Analysis

Historically, the age of modern Education in Ethiopia is almost 108 years since Emperor Menelik II opened the first modern school at Addis Ababa in 1908. Next to this, according to Alemayehu Bishaw; another important event in the expansion of modern education was the advent of the late Emperor Haile Selassie I, as Regent and Heir to the throne in 1916. He was a graduate of the first school established in Menelik II‟s palace. This foundation of higher institution also started during Emperor Haile Selassie I, with his name Haile Selassie I University (now Addis Ababa University) in 1950.

Currently, Ethiopia becomes the owner of 33 (excluding the 11 new universities to be built in second GTP period of the nation) higher academic institutions and 59 accredited Non-Government Higher Education Institutions under its Ministry of Education. Adigrat University (3rd generation) is one of the public higher academic institutions which is established in 2011.

This academic year the University has 6 colleges and one institute, 41 departments with a regular student population of more than14000 and nearly 5000 continuing education students. The total number of its academic staff has reached nearly 1000 (more than 300 of them on their further study at home and abroad). The support staff is expected to reach 1500 this academic year (www.adu.edu.et retrieved at 15/8/16).

According to Higher Education Proclamation No. 650/2009 no. 17/3, every public institution shall exercise its autonomy in ways that, at the same time, ensure lawfulness, efficiency and effectiveness, transparency, fairness, and accountability. Through this the MoE gives autonomous power to the university. That’s why different universities of the country could not have consistent institutional structure. Most of them are indifferent on their institutional structure, way of students evaluation, payment policy in which the MoE should follow up and adjust. The following is the current institutional hierarchy of Adigrat University.

As one can understand from the next hierarchy, the two vice presidents are over loaded. The majority divisions under Academic, Research and community Service vice president are colored yellow and it shows it should divided in to at least two units for research and academic purpose.

 

Figure 1 Current institutional hierarchy of Adigrat University

It is due to over responsibility and centralized management in these vice presidents that the majority employees complain more on lack of good governance in different semi annual meetings.  These same is true in the purchasing unit of the university that requested teaching materials could not deliver on time. Even if the university has more than 5000 students in continuing education, there is no responsible unit to overcome related issues. Hence, it is better to have such productive divisions instead of having the current bureaucracy such as quality assurance at college level. It is a symptom for its weakness campus assistant administrator under basic service unit; significant numbers of personal and institutional properties were stolen by thefts.

It is also due to lack of having a close linkage with the external community that domestic and foreign staff are suffering badly by home thefts in the town. When we see about the management system, individuals are treated as they are member of local political party rather than their merit. It is an example for that; not only for Adigrat University but also for almost higher institutions, the presidents and vice presidents are assigned from the local society rather than from any ethnic group. Not only this, directors, deans and head of center institutes of the university are assigned as they are member of local political organizations rather than through merit. This is against to article 9.2/a, of the legislation on the requirements to hold a position in the University which states as follows.

The candidate must have excellent communication and interpersonal skill and proven ability to participate successfully in a complex, highly professional organization, with demonstrated competence in leadership, motivation, collaboration and working with teams, teaching, research and community service activities relevant to the position;

Although fast physical expansion is one of the positive sides of the University, the internal environment is not well equipped rather lack of staff cafeteria and discount students hotel and entertainment service, shortage of pure water, too late of staff’s condominium.

  1. Research Methodology

It is obvious any research paper has its own methodology; this paper is also casual and descriptive by nature and it is literature and observation based. The researcher develops conceptual framework which assumed relevant to ergonomic approach. Then, after the theoretical or literal concepts are analyzed, the authors tried to see to what extent they are practicing in Adigrat University. Since the author is a permanent academic staff of the university, it is good opportunity to identify every aspects of the human factor and lastly the paper will have its own significant in enhancing institutional performance through overcoming the de-motivational factors of employees.

  1. The Theory Versus the Practice

As far as their appropriateness Hierarchy of Needs theory (Abraham Maslow) and Alderfer’s ERG theory of motivation are taken as a conceptual framework.   In this case the researcher tried to assess either these theories are practicing in Adigrat University or not; because, it is believed that these theories involves human factors relationship (ergonomics) and otherwise, these factors can related to the physical design (internal and external environmental features) and logical design (policies, working system and management philosophy…) of the institution. As to these theories the employee demands the following needs from their home and from their working institutions.

According to Maslow, we seek first to satisfy the lowest level of needs. Once this is done, we seek to satisfy each higher level of need until we have satisfied all five needs. Thus, related factors are arranged as a concept and their necessity in this case institution.

Need Home Job In Adigrat University
Physiological food water shelter and cloth Heat, air, base salary Cafeteria service or center of entertainments (for staff and students), discount business, attractive dormitory and office, on time payments and fringe benefits, pure water
Safety freedom from war, poison, violence work safety, job security, health insurance Internal (Teaching material, transport service, pleasant physical infrastructure, campus community safety), external (free fear of war, peace and stability, home) free of theft or creating risk free compound.
Belongingness family, friends, clubs teams, departments, colleague, clients, supervisors, subordinates Participative decision, decentralized management philosophy, two way communication, meritocracy of positions, feeling of ownership
Esteem approval of family, friends, community recognition, high status, responsibilities Encouragements, recognitions and moral, letting competent for higher management, confidentiality, achievement, reduce employees turnover
self-actualization education, religion, hobbies, personal growth education, religion, hobbies, personal growth Short bureaucracy of promotion, workers educational opportunity, encouraging for innovation and creativity, investigation and freedom

Table 1: Hierarchy of Needs Theory (yellow column) and author’s view (green column)

As to the human expectation, either in group or individually, it is assumed that every employee of Adigrat University needs to acquire and to satisfy these needs. According to the connotations of the hierarchy of needs theory, individual employees must have their lower level needs met by, for instance, safe working conditions, adequate pay to take care of one’s self and one’s family, and job security before they will be motivated by increased job responsibilities, status, and challenging work assignments. Despite the simplicity of application of this theory to Adigrat University, the human factors as to the ergonomics approach is not practicing.

ERG theory, developed by Clayton Alderfer, is a modification of Maslow’s hierarchy of needs. Alderfer’s theory also categorized work force needs into three categories and the related factors to these categories are summarized as follows. As one can observe from the table 1 and table 2, these theories are powerful to maximize the performance of the institution if well practiced. As to the factors for employee’s motivation, the factors could affect the institutional performance positively; because, institutional performance is the sum of departmental or individual performance.

Needs Implication To Motivating the employees

 

To enhance institutional performance
Existence needs Include all material and physiological desires Ø  Pay one time (load and overtime)

Ø  Avoiding bad noise and sounds

Ø  Minimize meetings

Ø  Prioritize institutional goals

Ø  Keeping clean area

Ø  Keeping quality and clean buildings and classrooms

Ø  Prioritize institutional before political goals

Relatedness needs Encompass social and external esteem; relationships with significant others v  Trust and Delegate both power and authority

v  Giving recognition and respect

v  Two way communication

v  Activity review day and celebrate success

v  Avoiding destructive informal groups

Ø  Avoid political agendas

v  Create transparency

v  Creating external relation (within outside the country)

v  Creating and encouraging social friendship among employees

v  Care about safety

·         Growth needs

 

Internal esteem and self actualization; these impel a person to make creative or productive effects on himself and the environment ü  Give motivational challenges

ü  Encouraging human needs

ü  Keep employees, students and stockholders well informed

ü  Know what motivates the employees

ü  Letting trained and educated/career development

ü  Avoid unproductive follow up for academic staff

ü  Encourage creativity and innovation

ü  Avoiding unnecessary bureaucracy of promotion

ü  Apply decentralized management philosophy

ü   Promote meritocracy

ü  Promote computation

Table 2: Alderfer’s theory of needs and author’s view (green column)

Literally speaking motivation is one of the forces that lead to performance. Motivation is defined as the desire to achieve a goal or a certain performance level, leading to goal-directed behavior. As the human factor affect the institutional performance, environmental factors such as having the resources, information, and support one needs to perform well are critical to determine the performance the University.

According to human resource approach for motivation people want to contribute to organizational effectiveness and are able to make genuine contributions. The organization’s responsibility is to create a work environment that makes full use of available human resources. ERG theory’s implications for managers are similar to those for the needs hierarchy; top level management of the university should focus on meeting employees’ existence, relatedness, and growth needs, though without necessarily applying the condition that, say, job-safety concerns necessarily take precedence over challenging and fulfilling job requirements. Is so, the ergonomics or human factor of the institution become realized. And it directly implies the  performance could enhance since the workplace (internal and external) become healthy and safe.

  1. Summery Suggestions

Like any changes (BPR, TQM, BSC and Kaizen) which have being implementing through time in the University, Ergonomics could also practiced. Relatively ergonomics approach for workplace highly focuses on human factor of employees. It is rational implication that if human factor of the institution got primary attention, the employees’ motivation, individual performance and then institutional performance could be maximized in Adigrt University. For this, the two theories of motivation with their respective factors are a good example which needs especial emphasize at any institutional level. For easily applicable it is summarized as follows.

Hierarchy of Needs Theory ERG theory Human Factors

(Direct impact)

Institutional Factors

(Indirect impact)

Ladder for

practicing

Ergonomics

Physiological Existence needs Ignoring humanitarian aspects Bad physical and logical design Audit Human and Institutional needs (Team work): move from individual to the overall institutional system
Safety Healthy workplace Weak security

Inside & out side

Verify logical and physical human and institutional needs’ gap (Team work)
Belongingness Relatedness needs Push factors: Bad relations Deficiency of Pool factors Re-structuring and  system Validation  (Team work)
Esteem Internal Weakness of formal groups Centralized Decision making Externalize and communication (Bottom-up) (Team work)
External Growth needs Less external competition Internal &External Competitiveness Action Realization through human development (Team work)
Self-actualization Narrow minded: focusing on minor things… Have Practical  and long lasting Vision Empowerment of the long lasting Human and institutional Achievement

Table 3: comparative of the theory and the practice in Adigrat University

The goals of ergonomics are to provide a positive working environment in which the design of equipment, work layouts and work environment matches the capabilities of people so they can lead healthy and productive lives. Thus, this indicates the application of Ergonomics starts from individual, departments then in to the institution.

According to the literal analysis and practical observation, the researcher believes to develop an alternative institutions hierarchy that could be pleasant to practice ergonomic concept in workplace of the institution. Hence, through its autonomous power from MoE, these which are ranked as too broad working units should divide or restructure in to sub-systems. In general the author needs to forward the following suggestions accordingly.

  • Presidents and vice presidents of the university should assigned merit based from all over the nation and the world since it is a national institution. Because, due to lack of diversity in ethnicity in the higher positions, meritocracy is not practicing.
  • It is recommended that the management philosophy of the university should participatory and decentralized. Tasks should fairly distribute among the institutional divisions.
  • Campus community especially students needs orientation to keep classrooms clean.
  • Supportive office materials like photo copy, papers, desks and chairs should nearly available.
  • Discounted business firms like separate cafeterias for staffs, commodity shops, and pure water and clean dormitory are mandatory for students. To do this intake capacity of the university should as to its resources.
  • Since the institution is across the border, the federal government should care and as much as possible unnecessary sounds from training of the fighters should out of the campus community.
  • The human factors should consider as institutional factors because the institution living which could grow, die like human as the employees feel discomfort.
  • The internal and external threat of theft could avoid by practicing article 7.2.9/a/ viii, of the legislation which stated “Establish contacts with external bodies (city administration, city police, nearby administration, security, and other relevant offices) that help maintenance of peaceful teaching in the campus.”
  • It is better for the employees and the institution if Ergonomics Approach of workplace could executed in collaboration with other changes or independently.

Finally, after the above suggestions are taking in to consideration it is easy to practice Ergonomics approach then after the University become benefited in reducing its tangible and intangible costs, it could easily improves its performance, quality, employees participation and creates better safety culture and healthy workplace.

Reference

Adigrat University Senate Legislation (2004 E.C) Adigrat, Ethiopia.

Alemayehu Bishaw Education in Ethiopia: Past, Present and Future Prospects: African Nebula, Issue 5, 2012 available at http://nobleworld.biz/images/5-Lasser_s_paper.pdf

Alderfer, C., & Guzzo, R. (1979, September). Life experiences and adults’ enduring strength of desires in organizations. Administrative Science Quarterly, 24(3), 347- 361. Retrieved from http://www2.johnson.cornell.edu/publications/asq/

Alderfer, Clayton P. (1972) Existence, Relatedness, and Growth: Human Needs in Organizational Settings. New York: Free Press; Available at: http://www.referenceforbusiness.com/management/Mar-No/Motivation-and-Motivation-Theory.html#ixzz4HTqkn5VC

Dickson, V., Fox C., Marshall K., Welch N., & Willis, J.(2014).”What really improves employee health and wellbeing”, International Journal of Workplace Health Management, Vol. 7.

Kerm Henrikse (…) Patient Safety and Quality: An Evidence-Based Handbook for Nurses: available at http://www.ncbi.nlm.nih.gov/books/NBK2666/

Habtemariam Markos (1970)., Amharic as the medium of instruction in primary schools in Ethiopia.‟‟ In T.P. Gorman, (ed.), Language in Education in Eastern Africa. Nairobi: Oxford University Press.

Maslow, Abraham H. (1954) Motivation and Personality. New York: Harper & Row;
Available at: http://www.referenceforbusiness.com/management/Mar-No/Motivation-and-Motivation-Theory.html#ixzz4HTqwCsrQ

Nour Eldin M. (2014) Role of Ergonomics on Sudanese higher education Institutions ICT class Rooms e-material available at http://www.ijaiem.org/Volume3Issue9/IJAIEM-2014-09-13-20.pdf

Viraj Bakshi (2016) Study to Implement Lean and Ergonomics Concepts in a Production Environment

Joan Burton (2010) WHO Healthy Workplace Framework and Model: Background Document and Supporting Literature and Practices. E-book available at http://www.who.int/occupational_health/healthy_workplace_framework.pdf

P.Vink, (2006) Positive outcomes of participatory ergonomics in terms of higher comfort and productivity

Additional visited websites

www.adu.edu.et official website of Adigrat University

www.businessdisctionary.com visited at 10/08/16

www.whatis.com visited at 12/08/16

www.Merriam-WebsterDictionary.com visited at 01/08/16

 

Tombstones Of The War Dead: A Spectacle of Epitaphs and Emblems

 

 Dr.H.Rasi,

            The Madras War Cemetery (1939-1945) is a celebration of war dead laid to rest in St. Thomas Mount in the border of Madras known for its history and heritage. The cemetery, one among the 34 of its kind in India, is meant to keep alive the memories of soldiers, sailors, and airmen–from Australia, Burma, Canada, India, New Zealand, Poland, the United Kingdom, and West Africa–who served in garrisons and died in India on their way to battle fields in far off places to fight in the Second World War on behalf of the (British) Commonwealth of Nations. They died “thousands of miles away from their hearth and home, leaving a void in their families and a trail of grief” but their mortal remains found a haven in the Madras War Cemetery.

            The cemetery in St. Thomas Mount contains 856 Commonwealth burials. Each burial is commemorated with a tombstone–813 mm tall, 375 mm broad and 75 mm wide. C. Venkatesan, in a paper presented to the Tamil Nadu History Congress and published in its Proceedings, goes into raptures when he says: “Each headstone is a moving memorial, a mound of stone, a little mount, a miniature pyramid designed to last forever”.1 The Commonwealth War Graves Commission has ensured that on each stone is engraved “the national emblem or the service or regimental badge, followed by the rank, name, unit, date of death, age, and usually a religious emblem; and at the foot, in many cases, an inscription chosen by relatives”2–in short, a resume of the profile of the warrior.

            Walking across the lawns of the cemetery, I felt I was in the presence of angels. Brave men and women sleeping in silence and solitude, the headstones executed with  immaculate elegance, the regimental emblems sculpted with amazing precision, the epitaphs chosen mostly from sacred and secular literature of a bygone era, the lovely lawn resembling a green carpet of grass, the bronze sword representing the military character of the cemetery, the rain trees, the Rangoon creepers, the Indian laburnums, the west Indian jasmine, the roses, the shrubs, and the whole cemetery bound by a ledge of Madras thorn, white clouds floating in the blue sky of St. Thomas Mount make one  feel that he is wandering across an earthly paradise, an Elysium so to speak.

            The epitaphs and the emblems are the highlights of the tombstones; I was enthralled by the former, and excited by the latter.

            The epitaphs are expressions of love, of admiration, of gratitude, and, of course, of grief and sorrow; they are the family’s attempts to communicate with the dead. The dead have been so much a part of the living , have shared so much of their thoughts, have dreamt so many of their dreams that their sudden loss devastates them. The living open their hearts for the dead in exquisite prose and poetry – and we call it epitaphs. The epitaphs are usually not more than a couple of lines but carry the marvel of moving people to tears. Never in history has so much been said in so few words.

            The emblems are drawings of the banner under which the combatants fought their battles. They are like the royal insignia of the Cheras, Cholas, and Pandyas of the Sangam age and the Pallava, Maratha and Vijayanagar kings of a later time. The emblems symbolise the traditions and values of the respective regiments, their weapons of war, their valour, the myths of their people, and the fauna and flora native to their land. The persons who sculpted the pictures in stone had imagination, were steeped in the knowledge of legend and literature, believed in the efficacy of the emblems to bless their countrymen with victory–the result is an exhibition of emblems of everlasting value.

            C.Venkatesan, a specialist in the study of cemeteries, especially war cemeteries, describes in his characteristic way the designs of the varied emblems in the Madras War Cemetery:

            Profiles of regimental symbols sculpted on the stones are lovely little pieces of art. Reliefs showing the Egyptian sphinx, fierce lions, antlers of reindeer, short swords of the Gurkhas, fast-footed couriers, gun carriages, prancing horses, flying eagles, and medieval castles have been carved with great care, understanding, and even feeling. I was particularly struck by the sculpture of the enigmatic sphinx having a lion’s body with a twisted tail and a woman’s head; only a sculptor steeped in the knowledge of Egyptian history and civilization could have created such splendid works of art.

            One tombstone carries the figure of a dragon; the representation is so frightening and it is doubtful whether the dragon known to mythology would have been this dreadful. Another shows a ram carrying a flag in its fore legs; I could see arrogance writ large in the ram’s face – arrogance arising out of the privilege given to it to carry the country’s flag. Yet another stone shows a courier running fast with what appears to be a coded message; I could see strength and stamina oozing out every inch of his muscle. Many a stone contain falcons in flight in search of prey with a beak sharper than a razor. Each of these of sculptures is a treasure, and worth a king’s ransom.

Rest in Peace:

            Many of the well wishers, as in civilian cemeteries of simple folks, are content with a recording of “Rest in Peace”3 on the epitaphs. This is prayer, this is seeking God’s intervention to grant them peace and quietitude in His kingdom. Dying is a journey into the unknown, and people are anxious that the dead should not meet with any harm in their new abode. On the surface “Rest in Peace” may appear to be simple in substance, but one can see hidden eloquence even in this unpretentious invocation: the dead should rest in silence and solitude, should rest in His arms free from the hue and cry of this turbulent and tumultuous world.

            The words Rest in Peace may have been allowed to stand alone: I find a tendency to prefix or suffix these words with some other wish. It looks as though that Rest in Peace is not given the focus that is its due.

In Memory of:

            Love is the bond between husbands and wives, sons and daughters and their fathers and mothers, brothers and sisters, and among friends. When a warrior dies in war, his loved ones are drenched in a million tears, feel a void in their life, and after a period of mourning, inscribe on the headstones the trait, the quality, the feature that impressed them most. Love is the dominant motif behind the memories projected in these monuments. Different people have different perceptions of the memories of the dead. They are either “in memory of”4, or “in lasting memory of”5, or “in loving memory of”6, or “in ever loving memory of”7; a few speak of “beautiful memories”8 and “sweet memories”9; there is atleast one which refers to “grateful memory”10; references to “glorious memories”11, “proud memories”12, “precious memories”13, and “treasured memories”14 are seen here and there; there are a couple of solemn allusions to “sacred memories” 15and “divine memories”.16

            I would not like to see much of a difference between memories and lasting memories and loving memories and ever loving memories because love is there everywhere linking people like a human chain. It seems to be a manner of writing, and there is no need to distinguish between different shades of love.

            But I admit, though grudgingly, that there may be something in speaking of “grateful memories”, “glorious memories”, “proud memories”, “precious memories”, and “treasured memories”. Some act of kindness, some deed of courage, some showing of chivalry may have touched a chord in the living, and therefore they are going a little out of the beaten track. But specific references to special acts would have been helpful to appreciate the appropriateness of adjectives, but of course there are constrains of space.

            Allusions to “sacred memory” and “divine memory” appear to be somewhat awe-inspiring, but even here I don’t see any need to consider such references as “God-connected”, because there is a belief that all the dead, especially the war dead, go to the kingdom of God, “live” in his presence, and bask in the sunshine of his grace. In this context I don’t want to be misunderstood as denigrating the memory of those who fell dead in the Second World War. I am only looking at the whole scene with an open mind, a neutral platform as it were.

I shall Remember:

            Memories are the stuff of which history and heritage are made; they are the unwritten archives, the invisible artefacts of humanity’s long trek towards freedom and honour; if they are not renewed and remembered, if they are not refreshed and “revisited”, the memorials on which they are cut would cease to convey any meaning, and would not serve the purpose they were meant to serve. Those who have commissioned the memorials have assured in the short space of the stone slabs that the dead would be “ever remembered”17, or “always remembered”18, or “proudly remembered”19. A few have undertaken to cherish their memories “not just today, but everyday”20; some have recorded that though the dead are gone, they are not forgotten.21

            The most eloquent expression of remembrance is: “At the going down of the sun, and in the morning, we will remember them”22. This is more or less a pledge, a promise to keep alive the memory of the dead. Man is at peace with himself, he is in union with god “at the going down of the sun” and “in the morning”, and these are the best moments for remembrance. But there is no need to insist that references to timings are references                     to sunset and sunrise; that kind of interpretation would be rather pedantic. The promoters of the epitaphs may have meant in all probability: everyday, preferably twice a day. A reference to 6 a.m to 6 p.m. may not have dictated their prescription.    Therefore neither time nor place need stand in the way of the living remembering the dead. What matters is the will to remember.

            Fortunately, there is no such direction regarding the place of remembrance. One need not visit a cemetery, a church, a darga to remember a dead person; one’s own home where the living and the dead lived and laughed, played together, worked and worshipped and shared whatever there was to share would do. What is required is a place where there is peace; the time recommended in the memorial is a time associated with peace.

            The discussion on remembrance can be rounded off with a reference to a remark that “God’s greatest gift is remembrance”23. By this the writer probably means that God has endowed the living with the power to remember, and among the several powers he has given him, that is the greatest gift. The faculty to remember is a faculty which can be exercised without physical strain, mental stress, paraphernalia of ritual, financial expenditure, guidance of a guru, and a host of similar constraints. This is simplicity personified and presented as a quotable quote. Though it is conceded that remembrances are reminders of the gratitude of the living to the dead, a query that calls for a response is how long remembrances shall continue. May be for a generation or two; society is in a state of flux, and the old order changeth yielding place to new; after some years the present becomes past, and fades from the thoughts of the future. The impermanence of human lives determines the impermanence of remembrances as well. The fact that remembrances cannot be carried on endlessly is brought home in the headstone of Sgt M.T. Jones of Royal Air Force: “as long as we live, we treasure his name”24. It is surprising that the question has been anticipated and answered.

God, King, and Country:

            It was in response to a call from “God, King, and Country”25 that men fought to defend freedom and honour, and it was a duty they performed with pride, and with no thoughts whether they would survive or perish in battle. The headstones inform us repeatedly that it was “duty nobly done”26, “duty fearlessly…  done”27, and “perilous path of duty”28; at least one headstone informs us that the warrior fell “a martyr to duty”29.

            The epitaphs contain evidences of supreme sacrifices: Warrant Officer J.B. Duggan of Royal Air Force and his brother Bertram,30 Gunner A. Knight of Royal Artillery and his brother William John,31 Gunner M.W. Upson of Royal Artillery and his brother Ronald Mervyn,32 Warrant Officer K. Webster of Royal Air Force and his brother Vincent,33 and Sgt A. Powrie of Royal Electrical and Mechanical Engineers and his son Ernest Peter34 all died on service. The death of two persons in the same family would make them grief stricken beyond words and consolation, and these are rare instances of supreme sacrifice in the chronicles of war anywhere in the world. The loss of Major A.C. Greene of Indian Medical Service35 whose feats of courage were mentioned in Despatches thrice should be treated as too big a tragedy for his family; there may be many more who have earned such honours and distinction. In all these cases, it is the call of duty that made them to lay their lives, and the thought of God, King and Country propelled them to new height of sacrifice.

Grief and Sorrow:

            The hurt and the pain of the loss of one whom they loved dearly, the sorrow that followed, was too much to bear for many. They were haunted by memories of “a happy face”36, “of a heart of gold”37, “of a loving smile”38. Fathers and mothers, brothers and sisters, sons and daughters were troubled by the memories of the departed, and lamented: “to the world he was one, to us he was the world”39; he was a sun in the sky, the focus of their love and affection, the hope of their future, and his death left them rudderless.

            The call to battle was abrupt and sudden; there was no time for the warrior to say goodbye to his family and friends. “He bade no last farewell, the heaven’s gates were open, a loving voice said ‘Come’”40, and he went. “No loved ones stood around him to bid a last farewell”41. What is distressing is the cry: “without farewell he left as all”42, and “without farewell he fell asleep”43. These are all moving passages, and make our heart bleed for the departed.

            The death of the warriors is not to be viewed as ordinary death; they did not die of old age, of disease, of execution, at the hand of an assassin. They died fighting for their country, for their land and people, for their right to live in peace and liberty. Many of the epitaphs would want us to remember that “(they) died so that we might live”44, that “(they) gave their life that we may live forever”45, that “for our tomorrow (they) gave (their) today”46, that “they gave their life that you may live in peace”47. Dying so that others might live is the noblest death one can imagine.

Far away from home:

            Many grieved that the graves were “in India”48, they were “far away” from England49, that they “never shall see” 50 the graves, that the families and the graves were divided by “land and sea”51. A mother cries “A foreign grave is a painful thing to a mother’s aching heart”52.  One is angry that “no flowers can I place in the grave where you lie”53. The anguish of another that her son languishes alone in India reaches us across time and distance, and makes us feel sad.

            I wish to assure parents, husbands and wives, and siblings of the dead that their beloved are not alone in India, and the 1,239,450,000 million people of India keep vigil over their graves. We would preserve the grave as among our national treasures like the sculptures of Mamallapuram, the Taj Mahal, and the St.Mary’s church in Fort.St.George.

             Please tell us the occasion, we will lay a garland on the grave, we will lit a candle on the tomb, we will say a prayer in folded hands so that they will be reborn in your midst, We will treat the War Cemetery as a place of pilgrimage.

End notes

  1. Proceedings of Tamil Nadu History Congress
  2. Annual Report of the Commonwealth War Graves Commission 2000-2001.
  3. Grave Reference: 1.A.13, 1.A.10, 1.B.10, 1.B.4, 1.C.16, 1.C.8, 1.D.12, 1.D.2, 1.F.12, 1.F.11, 1.J.11, 1.J.3, 1.J.2, 4.A.18, 4.A.17, 4.A.15, 4.B.15, 4.D.15, 4.D.13, 4.D.2, 4.E.15, 4.F.7, 5.C.14, 5.D.17, 5.D.6, 5.F.18, 6.A.10, 6.B.2, 6.D.6, 7.A.6, 8.A.5, 8.B.6, 8.B.3, 8.E.6, 8.E.4, 8.E.2, 9.C.4, 9.D.15, 9.D.11, 9.E.10, 9.E.5.
  4. Grave Reference: 1.C.13, 1.H.16, 1.L.13, 4.D.16, 4.E.16, 8.E.10, 8.F.1, 9.E.7.
  5. Grave Reference: 7.A.9, 9.A.15.
  6. Grave Reference: 1.B.6, 1.D.15, 1.D.13, 1.D.11, 1.E.4, 1.F.5, 1.G.6, 1.H.18, 1.J.14, 1.J.6, 1.K.4, 4.E.13, 4.E.7, 4.E.1, 4.F.8, 5.C.6, 5.D.5, 5.D.2, 6.A.10, 6.B.16, 6.B.12, 6.B.4, 6.D.4, 6.D.9, 7.A.4, 7.B.9, 7.B.7, 7.A.13, 8.B.16, 8.C.18, 8.F.16, 9.B.9, 9.F.7, 9.F.4.
  7. Grave Reference: 1.E.14, 1.H.7, 1.J.8, 1.K.9, 4.D.14, 8.E.2, 9.E.10, 9.E.3.
  8. Grave Reference: 1.B.16, 1.H.17, 1.H.2, 1.K.5, 7.A.2, 8.B.5, 8.D.11, 9.F.16.
  9. Grave Reference: 1.A.16, 1.E.8, 4.E.2, 8.C.14, 9.C.1, 9.D.7.
  10. Grave Reference: 1.C.14.
  11. Grave Reference: 5.C.11.
  12. Grave Reference: 1.K.6, 4.B.17, 4.F.1, 9.C.5, 9.C.1.
  13. Grave Reference: 4.C.13, 4.E.1.
  14. Grave Reference: 4.B.9, 6.C.4, 7.F.10, 9.A.2, 9.E.6.
  15. Grave Reference: 8.C.3, 9.C.8.
  16. Grave Reference: 9.B.6.
  17. Grave Reference: 1.D.17, 1.G.1, 4.E.3.
  18. Grave Reference: 1.H.6, 4.B.13, 4.D.11, 6.D.8, 7.F.8, 8.D.14.
  19. Grave Reference: 9.D.17.
  20. Grave Reference: 1.D.10, 1.K.2, 6.B.1.
  21. Grave Reference: 1.A.7, 1.H.18, 1.J.6, 4.A.18, 6.B.15, 6.B.4, 7.B.1, 9.D.18.
  22. Grave Reference: 1.A.11, 1.B.18, 1.B.12, 1.H.14, 1.K.7, 4.A.10, 4.E.6, 5.C.8, 5.E.2, 5.F.3, 6.A.5, 6.B.11, 6.D.10, 7.F.16, 7.F.3, 7.F.2, 8.C.8, 8.D.7.
  23. Grave Reference: 8.E.12.
  24. Grave Reference: 4.D.16.
  25. Grave Reference: 1.D.17.
  26. Grave Reference: 4.A.2, 4.B.10, 4.C.7, 9.B.5.
  27. Grave Reference: 4.B.18
  28. Grave Reference: 1.L.1
  29. Grave Reference: 8.B.12.
  30. Grave Reference: 6.D.12.
  31. Grave Reference: 4.C.6.
  32. Grave Reference: 7.D.9.
  33. Grave Reference: 1.L.6
  34. Grave Reference: 9.D.7; Madras War Cemetery Register, p.50.
  35. Grave Reference: 7.F.5
  36. Grave Reference: 6.A.6.
  37. Grave Reference: 1.A.13.
  38. Grave Reference: 6.D.11.
  39. Grave Reference: 4.C.9, 4.E.9, 8.D.16, 9.D.6.
  40. Grave Reference: 9.E.8.
  41. Grave Reference: 7.A.3.
  42. Grave Reference: 6.C.14.
  43. Grave Reference: 6.B.9, 8.B.17, 9.C.15.
  44. Grave Reference: 1.L.4, 4.A.18, 4.F.12, 9.B.15, 9.C.1.
  45. Grave Reference: 8.C.17
  46. Grave Reference: 1.L.6, 7.E.4.
  47. Grave Reference: 4.F.17.
  48. Grave Reference: 6.D.4.
  49. Grave Reference: 4.B.9, 4.B.4.
  50. Grave Reference: 5.B.12.
  51. Grave Reference: 8.E.18.
  52. Grave Reference: 4.F.14.
  53. Grave Reference: 1.D.9.

A Study On Success Factors Towards Rural Marketing On Non Durable Products In Thanjavur District

Dr. N.Sumathi,

Mrs.M.Elampirai,

Introduction

 The success of any company depends on its customers. There is a wide range of opportunity to sell in rural areas by these companies due to the untapped markets in those areas. Factors like pricing; advertisement, product quality etc. are involved in the success of rural marketing. The companies can become successful if they concentrate on these factors and take marketing decisions based on these factors This study explains about the success factors towards rural marketing on non durable products in Thanjavur District.

Key Words: Rural Marketing, Success Factors, Non Durable Products

Research Methodology

Review of Literature

Ms.Deepti Srivastava, Faculty of IILM Institute of Higher Education, Gurgaon, Haryana has explained about the changing paradigm in rural India in her research paper “Marketing to Rural Indi: A changing Paradigm” , APJRBM Volume 1, Issue 3 , December 2010.

Mr.B.Amarnath ,Associate Professor, Department of MBA, Sri Venkateswara University,Tirupathi, Andhra Pradesh and G.Vijayudu, Research Scholar, Sri Venkateswara University, Tirupathi, Andhra Pradesh have explained about consumer perceptions and attitudes towards branded packaged products in their research paper “ Rural Consumers’ Attitude towards Branded Packaged Food Products” in the  Asia Pacific Journal of Social Sciences, Vol III(1),Jan-June 2011.

Mr.V.V.Devi Prasad Kotni, Assistant Professor, Department of Management Studies, GVP College for Degree and PG Courses, Rushikonda, Endada, Visakhapatnam, Andhra Pradesh has done SWOT Analysis and found out the various opportunities and problems of rural markets in India in his research paper “Prospects and Problems of Indian Rural Markets” in the Zenith International Journal of Business Economics & Management Research Vol.2, Issue 3,March 2012.

Objectives of The Study

  1. To study the purchase behaviour of the rural consumers in Thanjavur District.
  2. To identify the success factors towards rural marketing on non durable products in Thanjavur District.
  3. To provide suggestions to the marketer for achieving success in the rural markets of Thanjavur District.

Sampling Methods

Sample Size: The sample size consists of 40 respondents.

Sampling Method: Simple Random Sampling is followed in this research.

Method of Data Collection:

Primary Data and Secondary data collection methods have been followed. Structured close ended Questionnaire with 22 questions has been used for this study. Secondary data has been collected from the government websites.

            Ten villages of Orathanadu Taluk, Thanjavur District namely Ambalapattu, Kannnanthangudi, Okkanadu, Paruthikottai, Pudur, Thekkur, Thelungankudikadu, Thennamanadu,Thenmandalakkottai and  Thirumangalakkottai have been selected randomly for data collection.

Research Tool: Simple Percentage Analysis has been used for this research study.

Limitations of the Study

  1. The study is conducted in the villages in and around Orathanadu Taluk, Thanjavur District.
  2. The sample size is only 40.
  3. The time taken to conduct the study is one month only.
  4. There may be bias in understanding the questionnaire by the respondents

Findings

Attributes Not preferred by rural consumers of Thanjavur District

Number of Respondents Percentage
Advertisement 2 5
Credit Facility 14 35
Discount Offer 0 0
Friends and Relatives 2 5
Brand Image 2 5
Convenience 6 15
Influence of Dealers and Agents 14 35
Total 40 100

From the above table it is found that 35% of the respondents do not prefer credit facilities provided by the shops and 35% of the respondents do not prefer the influence of dealers and agents while purchasing non durable products.

Mode of Purchase of non durable products

  Purchase at Town Purchase at Nearby Shop Purchase through agents Purchase at abroad Purchase through online shopping Total
Food Items 30 10 40
Fruits& Vegetables 28 10 2 40
Toiletaries 20 18 2 40
Edible Oil 24 16 40
Beverages 14 22 4 40

From the above table it is found that majority of the respondents purchase food items, fruits and vegetables, toiletaries and edible oil at town. Majority 22% of the respondents purchase beverages at nearby shop.

Brand is not a concern

  Number of Respondents Percentage
Food Items 12 30
Toiletaries 04 10
Edible Oil 02 05
Footwear 08 20
Brand is important 14 35
Total 40 100

From the above table it is found that majority 35% of the respondents give importance to brand for all the non durable products they purchase. 30% of the respondents do not give importance to food items they purchase.

Reasons for switching the brand

  Number of Respondents Percentage
Price 06 15
Change in the Market Trend 06 15
Habit 04 10
Promotional Strategies by companies 06 15
Non Availability of the product 14 35
Others 04 10
Total 40 100

35% of the respondents feel that they switch their brand due to non availability of the product.

Affordability per month

  <500 500-1000 1001-2000 >2000 Total
Food Items 30 10 40
Fruits& Vegetables 28 10 2 40
Toiletaries 20 18 2 40
Edible Oil 24 16 40
Beverages 14 22 4 40

From the above table it is found that the respondents spend Rs. 500 per month for product food items, fruits and vegetables, toiletaries and  edible oil . Majority 22% of the respondents spend between Rs.500 and Rs.1000 for beverages per month.

Bargaining by Consumers

  Number of Respondents Percentage
Bargain 34 85
Do not Bargain 06 15
Total 40 100

              From the above table it is found that 85% of the respondents bargain while purchasing non durable goods.

Best Advertising Technique

  Number of Respondents Percentage
Shop Display 10 25
TV Ad 22 55
Ad in Cinema Theatres
Pamplet
Wall Painting
Newspaper 08 20
Total 34 100

              From the above table it is found that majority 55% of the respondents feel that advertising in Television is the best advertising technique and 25% of the respondents feel that shop display is the best advertising technique.

Recommendation of non durable goods to friends

  Number of Respondents Percentage
Definitely not 04 10
Probably not
Not sure 02 05
Probably 18 45
Definitely 16 40
Total 40 100

              From the above table it is found that majority 45% of the respondents probably recommend and 40% of the respondents definitely recommend the non durable products they use to their friends.

 

Suggestions

 

 

  • From the research it is found that the respondents do not prefer credit facilities and influence of dealers and agents while purchasing non durable products. Hence the marketer can do direct selling instead of selling their products through dealers and agents.
  • It is found that majority of the respondents purchase the non durable goods in town. They do not prefer nearby shops for these purchases. The main reason for their preference in town is due availability of quality products and reduction of cost due to their bulk purchase in town. Hence if the marketer introduce new markets in the rural villages and provide the same facilities like town he can become successful.
  • Majority 35% of the respondents say that brand is very important. Hence brand is an important factor to be successful in the rural markets of Thanjavur District.
  • Majority 35% of the respondents say that they switch their brands due to non availability of the products. Hence we can conclude that these rural customers are more loyal to the brand they use. Hence creating loyalty among rural customers and making sure that the non durable products are available regularly to them.
  • Majority of the respondents afford Rs. 500 and less than Rs. 500 per month for food items, fruits and vegetables, toiletaries and edible oil. Hence packaging is an important factor for the success of the company. The company can be successful in selling the products through small packets and sachets.
  • Majority 85% of the respondents bargain while purchasing their products. Majority 35% of them always bargain and 35% of them bargain depending upon the shop they purchase. Therefore the marketer has to take steps to overcome this problem to be successful in the rural market.
  • Majority 55% of the respondents feel that Advertisement in Television is the best way of advertising. Advertisment in cinema theatres, providing pamphlets and wall painting advertisements are not preferred by the respondents. Hence the companies can reduce the expenditure towards advertising in cinema theatres, providing pamphlets and wall painting and give more importance to advertise in television.
  • Majority 45% of the respondents recommend the non durable products to their friends. Hence if the companies concentrate on satisfying the rural consumers and take steps to retain them. These satisfied consumers may recommend the non durable products to their friends.

Conclusion

         The rural consumers are influenced by various factors like quality of the products, selling and distribution techniques, packaging, branding and advertisements etc. If these factors are identified and take necessary steps the companies can become successful in selling and achieving profits.

References                      

 

  • S.G. Krishnamacharulu, Lalitha Ramkrishnan, Rural marketing- Text and Cases , PE Singapore , 2003.
  • Golden, S. A. R., & Regi, S. B. (2015). Satisfaction of Customers towards User Friendly Technological Services offered by Public and Private Sector banks at Palayamkottai, Tirunelveli District.International Journal of Research2(3), 775-787.
  • Neelamegham S, Marketing in India (Cases and Readings), Third edition, Vikas Publishing House Pvt. Ltd., 2000
  • Regi, S. B. S, ARG (2014).“.A DESCRIPTIVE STUDY ON THE ROLE OF CONSUMER PSYCHOLOGY AND BEHAVIOUR IN PRODUCT PURCHASING”. Indian Streams Research Journal3.
  • Regi, S. B. S, ARG (2014).“.A DESCRIPTIVE STUDY ON THE ROLE OF CONSUMER PSYCHOLOGY AND BEHAVIOUR IN PRODUCT PURCHASING”. Indian Streams Research Journal3.
  • Regi, S. B., & Golden, S. A. R. (2014). A Study On Attitude Of Employee Towards Working Environment With Special Reference To RR Pvt Ltd.Review Of Research, 2 (2), 1,5.
  • Regi, S. B., Golden, S. A. R., & Franco, C. E. (2014). A DESCRIPTIVE STUDY ON THE PROSPECTS OF E-COMMERCE IN INDIA.Golden Research Thoughts, 3 (9), 17.
  • Regi, S. B., Golden, S. A. R., & Franco, C. E. (2014). A DESCRIPTIVE STUDY ON THE PROSPECTS OF E-COMMERCE IN INDIA.Golden Research Thoughts, 3 (9), 17.
  • Kotler, Philip, Keller, Lane “Marketing Management”, Prentice Hall, (2005)
  • http:/www.populationcomission.nic.in
  • http://www.mbauniverse.com/ruralmarket.php
  • http://zenithresearch.org.in/
  • http://www.indiainfoline.com
  • http://shodhganga.inflibnet.ac.in/bitstream/10603/107364/9/09_chapter%201.pdf
  • ijarcsse.com

Awareness Among Consumers About Green Marketing In Tanjore District

 

 Dr M. Mary Anbunathy

  ABSTRACT

             According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising.  The movement of green marketing has been expanding rapidly in the world, no exception to India particularly in Tamilnadu. Consumers’ awareness and motivational champion are the driving force in the market, they go for green marketing. Now a day the environment has been changed and the mindset of the consumers also changed go for green marketing. When compare to other countries in India, the level of awareness is lower about the green marketing like organic food and eco friendly products ect.  The Indian consumer has much less awareness of global warming issues. Initiatives from industry and the government are still ice blue. Green is slowly and steadily becoming the symbolic color of eco-consciousness in India. The growing consumer awareness about the origin of products and the concern over impending global environmental crisis there are increasing opportunities to marketers to convince consumers. With this background data have been collected to know the level of awareness’ of the consumers in Tanjore town. For the purpose of the study both primary data and secondary data have been collected and chi square test is used for testing the hypothesis. The study reveals that there is a relationship between the educational qualification and their income level of the consumers in Tanjore town.

IMPORTANCE OF THE STUDY Green marketing definitions can be a little confusing, since green marketing can refer to anything from greening product development to the actual advertising campaign itself. Going by alternative names such as sustainable marketing, environmental marketing, green advertising, eco marketing, organic marketing, all of which point to similar concepts though perhaps in a more specific fashion, green marketing is essentially a marketing message in order to capture more of the market and services that are better for the environment. There are many environmental issues impacted by the production of goods and rendering of services, and therefore there are also many ways a company can market their eco-friendly offerings. Green marketing can appeal to a wide variety of these issues such as the items can save water, reduce greenhouse gas emissions, cut toxic pollution, clean indoor air, and be easily recyclable. Now a day there is awareness among the consumers about the green products. With this back ground the study is considered as an important one.

Review of Literature

  • Merilänen, S., Moisander, J. & Personen, S. (2000). The Masculine Mindset of Environmental Management and Green Marketing. Business Strategy and the Environment, 9(3), pp. 151-162. Environmental management systems and green marketing programmes have gained increasing popularity in western market economies.  They are viewed as cost-efficient, effective and just means of tackling problems associated with the impact of economic activity on the environment.  It is argued in this article, however, that these optimistic views are based on a number of ideas, images and metaphors that retain many and centric and inadequate assumptions about self, society and nature that may be incompatible with long-term environmental protection goals.
  • Prothero, A. & Fitchett, J.A. (2000). Greening Capitalism: Opportunities for Green Community. Journal of Macromarketing, 20(1), pp. 46-56. In this paper, the authors argue that greater ecological enlightenment can be secured through capitalism by using the characteristics of commodity culture to further progress environmental goals.  The authors reject both naive ecological romanticism and revolutionary idealism on the grounds that they fail to offer any pragmatic basis by which greater environmental responsibility can be achieved.  Drawing on the now well-established theoretical tradition of post-Marxist cultural criticism, the authors offer a conceptual justification for the development and implementation of a green commodity discourse.  For this to be achieved and implemented, prevailing paradigms regarding the structure, nature, and characteristics of capitalism must be revised.  Marketing not only has the potential to contribute to the establishment of more sustainable forms of society but, as a principle agent in the operation and proliferation of commodity discourse, also has a considerable responsibility to do so.
  • Oyewole, P. (2001). Social Costs of Environmental Justice Associated with the Practice of Green Marketing. Journal of Business Ethics, 29(3), Feb, pp. 239-252. This paper presents a conceptual link among green marketing, environmental justice, and industrial ecology.  It argues for greater awareness of environmental justice in the practice for green marketing.  In contrast with the type of costs commonly discussed in the literature, the paper identified another type of costs, termed ‘costs with positive results,’ that may be associated with the presence of environmental justice in green marketing.  A research agenda is finally suggested to determine consumers’ awareness of environmental justice, and their willingness to bear the costs associated with it.

Objectives of the study

  1. To know the evaluation of green marketing
  2. To know the contribution of companies towards the green marketing
  3. To know the challenges for green marketing
  4. To know the level of awareness of consumers about the green marketing
  5. To know the attitude among the consumers towards green products.

Methodology of the study   For the purpose of the study, both secondary and primary data have been collected and analyzed. The secondary data have been collected from articles, reports and professional information concerning green marketing studies in general using the internet and academic databases.  The primary data was collected through questionnaire. The statistical methods used for the analysis are percentage analysis and chi square test

Hypotheses for the study

  • There is no significant relationship between the Income and Awareness about the green products
  • There is no significant relationship between the occupation and Awareness about the green products.
  • There is no significant relationship between the educational level and Awareness about the green products.

Evolution of Green Marketing Green marketing term was first discussed in a seminar on ―Ecological Marketing‖ organized by American Marketing Association (AMA) in 1975 and took its place in the literature. The term green marketing came into prominence in the late 1980s and early 1990s. The first wave of green marketing occurred in the 1980s. The tangible milestone for the first wave of green marketing came in the form of published books, both of which were called Green Marketing. They were by Ken Pattie (1992) in the United Kingdom and by Jacquelyn Ottman (1993) in the United States of America. According to Peattie (2001), the evolution of green marketing has three phases.

  • First phase was termed as “Ecological” green marketing, and during this period all marketing activities were concerned to help environmental problems and provide remedies for environmental problems.
  • Second phase was “Environmental” green marketing and the focus shifted on clean technology that involved designing of innovative new products, which take care of pollution and waste issues.
  • Third phase was “Sustainable” green marketing. It came into prominence in the late 1990s and early 2000concerned with developing good quality products which can meet consumers need by focusing on the quality, performance, pricing and convenience in an environment friendly way.

Characteristics of Green Products

  1. Products those are originally grown.
  2. Products those are recyclable, reusable and biodegradable.
  3. Products with natural ingredients.
  4. Products containing recycled contents and non toxic chemical.
  5. Products contents under approved chemicals.
  6. Products that do not harm or pollute the environment.
  7. Products that will not be tested on animals.
  8. Products that have eco-friendly packaging i.e. reusable, refillable containers etc.

Initiatives Taken Up By Business Organizations’ towards Green Marketing

  • Going Green: Tata’s New Mantra Tata Motors is setting up an eco-friendly showroom using natural building material for its flooring and energy efficient lights. The Indian Hotels Company, which runs the Taj chain, is in the process of creating Eco rooms which will have energy efficient mini bars, organic bed linen and napkins made from recycled paper. And when it comes to illumination, the rooms will have CFLs or LEDs. and Paper Sector. The initiatives undertaken by this top green firm in India includes two Clean Development Mechanism projects and a wind farm project that helped generate 2,30,323 Carbon Emission Reductions earning Rs. 17.40 Crore.
  • Oil and Natural Gas Company (ONGC) India’s largest oil producer, ONGC, is all set to lead the list of top 10 green Indian companies with energy-efficient, green crematoriums that will soon replace the traditional wooden pyre across the country. ONGC’s Mokshada Green Cremation initiative will save 60 to 70% of wood and a fourth of the burning time per cremation.
  • Wipro Green It. Wipro can do for you in your quest for a sustainable tomorrow- reduce costs, reduce your carbon footprints and become more efficient – all while saving the environment.
  • Wipro’s Green Machines (In India Only) Wipro Infotech was India’s first company to launch environment friendly computer peripherals. For the Indian market, Wipro has launched a new range of desktops and laptops called Wipro Greenware. These products are RoHS (Restriction of Hazardous Substances) compliant thus reducing e-waste in the environment.
  • India’s 1st Green Stadium The Thyagaraja Stadium stands tall in the quiet residential colony behind the Capital’s famous INA Market. It was jointly dedicated by Union Sports Minister MS Gill and Chief Minister Sheila Dikshit on Friday Dikshit said that the stadium is going to be the first green stadium in India, which has taken a series of steps to ensure energy conservation and this stadium has been constructed as per the green building concept with eco-friendly materials.
  • Suzlon Energy The world’s fourth largest wind-turbine maker is among the greenest and best Indian companies in India. Tulsi Tanti, the visionary behind Suzlon, convinced the world that wind is the energy of the future and built his factory in Pondicherry to run entirely on wind power. Suzlon’s corporate building is the most energy-efficient building ever built in India.
  • Tata Metaliks Limited (TML) Every day is Environment Day at TML, one of the top green firms in India. A practical example that made everyone sit up and take notice is the company’s policy to discourage working on Saturdays at the corporate office. Lights are also switched off during the day with the entire office depending on sunlight.
  • Tamil Nadu Newsprint and Papers Limited (TNPL) Adjudged the best performer in the 2009-2010 Green Business Survey, TNPL was awarded the Green Business Leadership Award in the Pulp soon replace the traditional wooden pyre across the country. ONGC’s Mokshada Green Cremation initiative will save 60 to 70% of wood and a fourth of the burning time per cremation.
  • IndusInd Bank Green banking has been catching up as among the top Indian green initiatives ever since IndusInd opened the country’s first solar-powered ATM and pioneered an eco-savvy change in the Indian banking sector.

Present trends in Green Marketing in India  Governmental Bodies are forcing Firms to become more responsible. In most cases the government forces the firm to adopt policy which protects the interests of the consumers. Competitors’ Environmental Activities pressure the firms to change their Environmental Marketing Activities.

The Future of Green Marketing There are many lessons to be learned to avoid green marketing myopia, the short version of all this is that effective green marketing requires applying good marketing principles to make green products desirable for consumers. Evidence indicates that successful green products have avoided green marketing myopia by following three important principles

  1. Consumer Value Positioning
  • Design environmental products to perform as well as (or better than) alternatives.
  • Promote and deliver the consumer desired value of environmental products and target relevant consumer market segments.
  • Broaden mainstream appeal by bundling consumer desired value into environmental products.
  1. Calibration of Consumer Knowledge
  • Educate consumers with marketing messages that connect environmental attributes with desired consumer values.
  • Frame environmental product attributes as “solutions” for consumer needs.
  • Create engaging and educational internet sites about environmental products desired consumer value.
  1. Credibility of Product Claim
  • Employ environmental product and consumer benefit claims that are specific and meaningful.
  • Procure product endorsements or eco-certifications from trustworthy third parties

Challenges of Green Marketing Implementing green marketing is not going to be an easy job. The firm has to face many problems while trading products of green marketing. Challenges which have to be faced are listed under

  • Green marketing encourages green products / services, green technology, green power / energy.
  • The firm ensures that they convince the customer about their green product, by implementing
  • Eco labeling schemes. Eco labeling schemes offer its “approval” to “Environmentally harmless” products and they are very popular in Japan and Europe. Convincing the Indian customer’s is a great challenge.
  • The profits will be very low since renewable and recyclable products and green technologies are more expensive. Green marketing will be successful only in long run.
  • Many customers may not be willing to pay higher price for green products which may affect the sales of the company.

Analysis of Primary Data

       The following table gives the socio economic back ground of the respondent those who are purchasing the green products for their use in Tiruchirapalli district.

TABLE – 2  DEMOGRAPHICAL   PROFILE OF THE RESPONDENTS
Particulars No. of the Respondent % of the respondent
Age of the respondent Up to 25yrs 18 18
  25-35yrs 39 39
  35-45yrs 17 17
  45-55yrs 15 15
  Above 55 years 11 11
  Total 100 100
Gender of the respondent Male 53 53
  Female 47 47
  Total 100 100
Education  level of the respondent Up to 12th std 12 12
  Graduate 36 36
  PG 41 41
  Professional 7 7
  Others  4  4
  Total 100 100
Marital status of the respondent Married 72 72
  Unmarried 28 28
  Total 100 100
Occupation of the respondent Student 6 6
  Housewife 27 27
  Employed 38 38
  Entrepreneur 26 26
Retired persons 3 3
Total 100 100
Monthly income of the respondent No income 4 4
  Below Rs.10000 22 22
  10001-20000 34 34
  20001-30000 27 27
  Above30000 13 13
  Total 100 100

Sources primary data

        With the help of the above table it is observed that 39% of the respondents are from the age group of 25 – 35. 53 percent of the respondents are male. 41 percent of the respondent have been completed their post graduation.72 of them are married. 38 of them are working people, of which majority of them are in private sector institutions. Majority of them are getting a monthly salary of Rs more than 10000 and less than 20000 per month.

 

TABLE – 2

SOURCES OF INFORMATION ABOUT THE GREEN PRODUCTS

Sl.No Particulars No. of Respondent % of Respondent
1 Friends and Relatives 36 36
2 News paper and Magazines 22 22
3 Television and Radio 9 9
4 Internet 26 26
5 others sources 7 7
  Total 100 100

              Sources primary data

       With the help of the above table, it is observed that 36 of the respondent have got the information about the green products from their friends and relatives. The major media of spreading the awareness is ward of mouth.  The web site is another media among the youngsters for getting information.

 

TABLE -3

 AMOUNT SPEND FOR A MONTH FOR PURCHASING THE GREEN PRODUCTS

                                                                                                          Rs in Hundreds

Sl.No Particulars No. of Respondent % of Respondent
1 Below 500 18 18
2 500 -750 27 27
3 750 – 1000 32 32
4 1000-1250 14 14
5 above 1250 9 9
  Total 100 100

             Sources primary data

With the help of the above table, it is observed that 32 percent of the respondent spending up to 1000 for their monthly purchase of green products.

TABLE -4

NATURE OFGREEN PRODUCTS PURCHASED IN A MONTH

Sl.No Particulars No. of Respondent % of Respondent
1 Organic Food items like Vegetables, Rice, Fruits etc 34 34
2 Cosmetics(soap, Shampoo ect) 47 47
3 Toiletries 9 9
4 Electricals 6 6
5 others 4 4
  Total 100 100

               Sources primary data

               With help of the above table 4 shows the purchase of type of Eco friendly products. 34% of respondents purchase organic food items like rice, vegetables, and fruits only. 47% of the respondent purchased cosmetic items and minority of them are purchased toiletries, electrical and others.

Testing of Hypotheses

  • There is no significant relationship between the Income and Awareness about the green products
  • There is no significant relationship between the occupation and Awareness about the green products.
  • There is no significant relationship between the educational level and Awareness about the green products.

 

                Factors                  Method Calculated value Table value(5% level significance, 12 Degree of freedom) Result
Income Awareness about the green products   42.47 21.026 Rejected
Occupation Awareness about the green products 38.96 21.026 Rejected
Educational level Awareness about the green products 28.96 21.026 Rejected

 

FINDINGS The findings of the study were summarizes and presented.

  • 39% of the respondents are from the age group of 25 – 35
  • 53 percent of the respondents are male.
  • 41 percent of the respondent have been completed their post graduation.
  • 72 of them are married
  • 38 of them are working people, of which majority of them are in private sector institutions.
  • Majority of them are getting a monthly salary of Rs more than 10000 and less than 20000 per month.
  • 36 of the respondent have got the information about the green products from their friends and relatives. The major media of spreading the awareness is ward of mouth. The web site is another media among the youngsters for getting information.
  • 32 percent of the respondent spending up to 1000 for their monthly purchase of green products.
  • There is a significant relationship between the Income and Awareness about the green products
  • There is a significant relationship between the occupation and Awareness about the green products.
  • There is a significant relationship between the educational level and Awareness about the green products.

Suggestions

  • Manufactures’ should concentrate to produce recyclable products, reuse of packaging and they can use energy saving equipments for production and other purpose.
  • More green products should be offered to the retailer, and then they can sell green products to the consumers.
  • Government should offer subsidies for purchasing the equipments and machinery helping in keeping environment green. The manufacturers can be offer loans from the banks to install the equipments at lower rate of interest.
  • Word of mouth and internet (social networks face book, whats app) play a vital role in promoting the awareness about the green products and the advantages of green products. The advertisement should be modified and explain in detail about the green products and then it will reach the consumers.
  • Government should make necessary for creating the awareness about the benefit of green products.

Conclusion

                   The current low levels of consumer awareness about global warming, environmental pollution the Government of India, manufacturers, and retailers need to help raise consumer consciousness. Indian manufacturers have yet to find a market for green products, even as consumers have a low awareness of them because of the insufficient efforts made by the marketers.  Overall, it is clear that the Indian consumers especially Tanjore consumers are having less awareness about the usage of green products. Now a day consumers are spending lesser amount to purchase green products. But they ready to pay more prices for the products which are causing less environmental pollution. They also prefer promotional campaign which protects the environment, and distribution channels which are not causing environmental pollution. Government, companies, consumers and other stockholders have to join hands to come out of the situation. The opinion of the retailers is green products are liked by consumers but because of poor awareness and high prices have not been fully adopted by them. As far as consumers are concerned the awareness level is increasing and has started implementing them in their normal life.  The intermediaries should include consumer’s attitude measurement programme in their marketing plan and adopt all aspects of green marketing, then only they can achieve their goal and fulfill the social responsibility of their business concern. There is a need in this situation to save our earth is  joint hands actions from Government, NGOs, Manufactures’, retailers regulators, scientific community and environmental education groups should create an awareness programmes among the consumers at regular intervals for reviving, maintaining and safeguarding the earth’s eco system.

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