Tag Archives: #music

Why coke studio is so popular?

Coke Studio Comes To India | Forbes India

The concept of Coke Studio begun in Brazil in 2007 with a one-time promotional project called ‘Coca Cola Zero Studio’. This was organized by the company Coca Cola and it was accompanied with the launch of a new music phone by Nokia.  A year later, this format was adopted in Pakistan as ‘Coke Studio’, a live music television reality show which showcased live versions of songs performed by artists of various music genres. Highlighting fusion music as its USP, Coke Studio became one of the most successful television programmes in Pakistan. The credit for this is often given to the show’s producer, Rohail Hyatt. This concept was then adopted in India, the Middle East and later, in Africa.  In India, Coke Studio@MTV, a collaboration of Coca Cola India and MTV India started in 2011. Leslie Lewis was the producer of the first season. While Coke Studio Pakistan has completed 12 seasons, Coke Studio@MTV has done 4 seasons until now.

The cultural music of India not only includes the two main traditions of Indian classical music called Hindustani and Karnatic classical but also involves the huge diversity of folk music. Various modifications of Hindustani classical music called the semi-classical consists of forms like thumri, dadra, qawwali, ghazal, bhajan, tappa, hori and so on.  The classical music of Pakistan is also based on the Hindustani classical music which has patronized by various empires that historically ruled the south asian region. It’s semi classical forms include ghazal, qawwali etc. Religious music like hamd, naat and nasheeds as well as its folk music are extremely popular throughout the nation.

India and Pakistan are countries that are blessed with highly diverse forms of music as well as musical instruments. Coke Studio not only takes up traditional music genres but it also incorporates several local musical instruments in each of their sessions. Fusion of different musical forms, instruments, lyrics and styles is what defines the essence of the show. This show provides a stage to both the mainstream popular singers and also to the folk or ghazal singers with no power hierarchy. This has brought the ‘not so popular’, marginalized and even unconventional music forms in a studio setting and fused it with the much successful and popular music types. It provides visibility, success and exposure to the local artists that perform in it. A survey conducted on people of age 17-30 years found that a majority of them thought that Coke Studio not only promotes culture but also, believed that it has opened a platform for folk/regional music.

“Where words leave off,music begins”..

Music gives soul to the universe,wings to the mind fight to the imagination and life to everything.Music plays an important part in life it has no boundaries and follows no guidelines.Its is just like an air with no shape or definition yet we need it in our life.Music is life in itself.When people are happy, sad,angry and any type of emotion it is music which nourishes the soul and mind.It acts like a pleasant sound which is a combination of melodious and harmony and which soothes the soul.The music consist of Sargam,Ragas,Taals etc. Thus, Everything in harmony has music.Someone has rightly said, “The music is not in the notes but in the silence between”.Music has great qualities of healing a person emotionally and mentally.It is a form of meditation.Music is purest form of worship to God.

WORLd music day 2020: 21 june

This article consist of power of music and some important quotes by famous personalities on music.

June 21 is celebrated as “World Music Day” every year. It is celebrated to honour amateur and professional musicians all over the world.

World Music Day started in 1982 in France as ‘Fete de la Musique’, a music festival. World Music Day was founded by France’s Minister of Culture, Jack Lang and also Maurice Fleuret ,a French composer, music journalist, radio producer, arts administrator, and festival organiser, in Paris in 1982.

Due to covid-19 pandemic, it is decided to celebrate indoors this year.

Evert year music lovers organize concerts in parks, bus stations, museums, cafes and other public places and it’s a common sight on that day to see even people in a hurry stop by to listen to music. The day is also a great opportunity for young talents to showcase their music. Free concerts are organized across the globe to make music accessible to all.The main aim of celebrating World Music Day is to provide free music to everyone, and also to encourage amateur musicians to showcase their work to the world.

Power of Music:

  • Mood refreshment- music regulate emotions, create happiness in everyday life.
  • Cures Depression- Amid lockdown situation, people are suffering from depression. Listening music at this time can reduce symptoms of mental illness.
  • Reduces stress- music acts as stress reliever.It decreases the level of stress.
  • Provides motivation- Researchers sys that listening to fast-paced music motivates people to work out harder.
  • Removes boredom- people are bored sitting inside homes during lockdown period, listening to music can get their time-pass.

Have a look to “famous quotes” by some personalities –

  1. To live is to be musical, starting with the blood dancing in your veins. Everything living has a rhythm. Do you feel your music? – Michael Jackson
  2. The idea of music is to liberate the listener and lead him to a frame where he feels he is elevated – A. R. Rahman
  3. One good thing about music, when it hits you, you feel no pain. – Bob Marley
  4. There is a gap between the heart and brain – that is where the soundbox lies. Some sing from their heart; others use their brain – Asha Bhosle

So, the best way to celebrate it, spend your time listening to great music both old and new sitting at home. STAY SAFE STAY HEALTHY……!!!!!

The Musical Change

Throughout the centuries people have talked about pertinent social issues either through their novels, poems, movies or through music. The 21st century has seen the music industry talking about grave social issues that have taken a firm hold over society. While early novelists and dramatists used to subtly talk about social dynamics which they disapproved of, the current generation is blunter while talking about the social issues.

The pop stars, the rappers have unabashedly addressed some social evils and issues that needed catering and to generate awareness and weed out some evils. Pop stars like Lady Gaga, Alessia Cara and rappers like Logic, Childish Gambino, Dax have talked about social acceptance, ruthless violence, racism and prevention of suicide.

Lady Gaga through her song, “Born This Way” talks about the LGBT community and being comfortable in one’s own shoes no matter who they are for everyone is beautiful in their own way.

No matter gay, straight, or bi
Lesbian, transgendered life
I’m on the right track baby
I was born to survive
No matter black, white or beige
Chola or orient made
I’m on the right track baby
I was born to be brave”

Lady Gaga, a rape survivor, has opened up about the post-traumatic stress disorder (PTSD) she had to suffer after being “raped repeatedly” at the tender age of 19.  Her song, “Till It Happens To You” speaks about the gruesome effect of rape on the victim and the trauma which they have to go through. The song was an attempt to raise awareness against sexual assault which received critical acclaim.

You tell me it gets better, it gets better in time
You say I’ll pull myself together, pull it together
You’ll be fine
Tell me what the hell do you know
What do you know
Tell me how the hell could you know
How could you know
Til it happens to you, you don’t know
How it feels

The song 1-800-273-8255  by  Logic ft. Alessia Cara and Khalid raise awareness about mental health. The video talks about the social stigma and disapproval that the LGBT community has to face from their own families.

“I’ve been praying for somebody to save me, no one’s heroic
And my life don’t even matter, I know it, I know it
I know I’m hurting deep down but can’t show it
I never had a place to call my own
I never had a home, ain’t nobody callin’ my phone
Where you been? Where you at? What’s on your mind?
They say every life precious but nobody care about mine”

Childish Gambino through the music video ” This Is America” raises awareness about the gun violence, racism and brutality of the police authorities in the USA.

This is America
Don’t catch you slippin’ now
Look at how I’m livin’ now
Police be trippin’ now
Yeah, this is America
Guns in my area
I got the strap
I gotta carry ’em
Yeah, yeah, I’ma go into this
Yeah, yeah, this is guerilla, woo
Yeah, yeah, I’ma go get the bag
Yeah, yeah, or I’ma get the pad
Yeah, yeah, I’m so cold like yeah
I’m so dope like yeah
We gon’ blow like yeah”

Black Lives Matter” by Dax talks about racism and the ruthless homicide of George Floyd by white police officer Derek Chauvin

See nobody’s born racist man it’s something you learn
Deep-rooted in your brain from the day of your birth
I think it’s time that we repair All of the bridges we’ve burned
And let love out of our hearts onto cheeks we turn
Spread love, show love, let’s get rid of this curse,
Don’t wait for anyone to act man you go first
400 years wasted let’s get rid of this hurt cause that’s the only way we’ll ever see peace on earth”

These popular songs are just a few of the many social awareness songs available. Artists are representing the socio-political situation and various social evils that need to be weeded out from society through the power of music. Music is such an influential tool and big artists talking about their personal experiences like sexual assault is instrumental in bringing about a gradual and influential change in society. Bricks are laid one at a time and music is healing and reforming the world one brick at a time.