social media and its types.

Over 97% of marketers are now using social media to engage with their audiences. But if you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on.

The list of social media platforms is growing, and well-known platforms like Facebook are always evolving and adding new features. With a greater and greater need for a social presence and an overwhelming amount of platform choices,

it can be hard to pick which social channels to use. You might not want to spread yourself too thin by managing a channel on every imaginable platform, but you also don’t want to miss great brand-awareness opportunities.

To help you make informed decisions about which platforms to use, this post will guide you through some of the core types of social media, examples of platforms within each category, and the pros and cons that each type might present. By the end, you should have a much clearer idea of what kind of social media strategy will work for your business.

TYPES OF SOCIAL MEDIA:-

  1. Social Networking
  2. Photo Sharing
  3. Video Sharing
  4. Interactive Media
  5. Blogging/Community Building.

SOCIAL NETWORKING:-

Social networking is possibly the most traditional form of social media.

Platforms like Facebook, Twitter, and LinkedIn are often called “networking” platforms because they allow user accounts to interact with each other in a variety of different ways.

If you’re a small business, like a restaurant, a platform like Facebook could be a great place to start your social strategy. With Facebook, you can build a business profile that includes links to your website and details about your menu.

PHOTO SHARING:-

This type would be helpful to companies like restaurants or stores that want to photograph and display and update followers about their food, goods, or products in a crisp, clean way.

VIDEOS SHARING:-

Roughly 83% of marketers say video gives them a strong ROI and 90% feel the level of video competition has increased. Adding a video platform to your social strategy could make your brand look relevant and keep you up to speed with your competitors.

Video can be helpful to a wide range of industries. While a restaurant could have a vlog with cooking tips, a technology company might focus its video strategy around product demos.

INTERACTIVE MEDIA:-

Apps like Snapchat and TikTok allow users to share photos and videos, they also have a variety of unique interactive and highly experimental features. These two apps include AR/VR filters, musical overlays, and interactive games. Their audience bases are also prominently Gen-Z.

Because mainly large companies are just starting to experiment with these new applications, marketers who are just beginning a social strategy don’t need to prioritize these interactive apps before traditional social networking platforms.

BLOGGING/COMMUNITY:-

Tumbler And Reddit both allow users to post about interesting niche topics, like memes, events, politics, and pop-culture. When users publish a post, these platforms allow other users to share them or add to the conversation with their own commentary.

Both blogging and community building platforms could be helpful to those who want to encourage discussion around very niche industries or topics. For example, on these platforms, you might see discussion about anything from alternative health to machine learning.

verdict:-

Finally,this platforms have too much advantages besides the disadvantages.So,it is too much important to be cautious.

Performative Wokeness

As the years have gone by and media and technology have evolved, we have become more aware of the injustices happening around the world. In other words, we have become “woke”. Our awareness has made us realise the oppressive structures in our societies, and how we intentionally or unintentionally contribute to them. People have become more educated, and are trying to make media, workplaces and educational institutions more diverse. Now there is nothing wrong with “being woke”.  The problem arises when we put on a superficial show of solidarity with the oppressed without actually taking any big steps for change or fighting against injustice.

Jenna M. Gray of The Harvard Crimson defined performative wokeness as “drowning your lecture comments with a host of social justice buzzwords — try favourites like intersectionality, marginalised, discourse, subjectivity, or any -ism — without regard to whether other people understand you.” It rose in popularity with the recent Black Lives Matter movement. Thousands of celebrities, influencers and brands used it as a publicity stunt and tried to gain a larger following by trying to appear more aware and pretending to care about the movement without taking any significant steps to fight against the injustice. Their activism started and ended with one black square posted on their Instagram accounts with the #blackouttuesday. The sad part is that this is not a new phenomenon, it has been happening for years.

Under modern-day capitalism, where everything is associated with profit earning, corporations have somehow managed to monetise activism and social issues. Take the example of fast fashion brands like ASOS and TopShop. All these brands have clothing lines which they claim are aimed to empower women. They sell merchandise having quotes like, “We should all be feminists” or “This is what a feminist looks like”. But it is surprising to know that these feminist shirts are created by women in third world countries, who are assaulted, made to work in terrible workplaces, and not even paid the minimum wage. So they don’t aim to empower all women, it is all just a ruse to appear woke to sell their clothing.

Even celebrities are guilty of doing so. I’m sure all of us have heard of the Harry Potter series written by J.K. Rowling. These books were a huge success and pretty much universally beloved. Even the movies were commercial successes. The last movie came out in 2011, after which everyone expected that the story was over, and all that had to be told was told. Yet, J.K. Rowling managed to destroy her legacy by making changes to the characters to try to appear more inclusive than she was. If all of the changes were present in the initial versions of the books, then it would have been clear that she intended for her narrative to be more diverse. Yet, her adding on details years after the publication of her books shows that her activism is purely performative. (not to mention that she’s extremely transphobic)

It is saddening that we have managed to turn such important social issues into marketing strategies. Performative wokeness harms everyone, and it is definitely something which shouldn’t be normalised.

Little light

Stars of our universe

Every star you see in the night sky is bigger and brighter than our sun.

You can’t see millions of stars on a dark night.

Stars are black bodies.

There are no green stars.

Our sun is a green star.

Our sun is a dwarf star.

Stars don’t twinkle.

You can see 20 quadrillion miles, at least.

Black holes don’t suck.

LIBERTY

Liberty means Broadly speaking, liberty is the ability to do as one pleases. It is a synonym for the word freedom. In modern politics, liberty is the state of being free within society from oppressive restrictions imposed by authority on one’s way of life, behaviour, or political views.

What are the types of liberty?

There are several types of liberty.They are:

  1. Freedom of association.
  2. Freedom of belief.
  3. Freedom of speech.
  4. Freedom to express oneself.
  5. Freedom of the press.
  6. Freedom to choose one’s state in life.
  7. Freedom of religion.
  8. Freedom of bondage and slavery.

Liberty is defined as freedom from captivity or control. An example of liberty is the ability to go where you want, do what you want and say what you want.

IMPORTANCE OF LIBERTY:-

Along with the right to life, the right to liberty is one of the most fundamental human rights. The right to liberty is the right of all persons to freedom of their person – freedom of movement and freedom from arbitrary detention by others. … No-one shall be subjected to arbitrary arrest or detention.

CONCLUSION:-

Liberty is a needed thing for every one.

MURDER

In India according to Section 300 of the Indian Penal Code, 1860, murder is defined as follows:

Murder.–Except in the cases hereinafter excepted, culpable homicide is murder, if the act by which the death is caused is done with the intention of causing death, or- 167 2ndly.-If it is done with the intention of causing such bodily injury as the offender knows to be likely to cause the death of the person to whom the harm is caused. or- 3rdly.-If it is done with the intention of causing bodily injury to any person and the bodily injury intended to be inflicted is sufficient in the ordinary course of nature to cause death, or- 4thly.-If the person committing the act knows that it is so imminently dangerous that it must, in all probability, cause death, or such bodily injury as is likely to cause death, and commits such act without any e

Culpable homicide (section 299 of Indian Penal Code, 1860)is defined as

By causing death of person other than person whose death was intended.–If a person, by doing anything which he intends or knows to be likely to cause death, commits culpable homicide by causing the death of any person, whose death he neither intends nor knows himself to be likely to cause, the culpable homicide committed by the offender is of the description of which it would have been if he had caused the death of the person whose death he intended or knew himself to be likely to cause for incurring the risk of causing death or such injury as aforesaid.

Culpable homicide is a term wider than murder. Therefore, Culpable homicide is considered as the genus while murder is regarded as a species. Murder is an aggravated form of culpable homicide. In culpable homicide the knowledge is not so definite, while in murder the offender has a definite knowledge that the act would be resulting in death. Thus, the probability of causing death is higher in murder than in culpable homicide.

CAUSES OF MURDER

  • Lust
  • Love
  • Loathing
  • Loot

CIRCUMSTANCES IN AWARDING DEATH SENTENCE

Supreme Court held that following mitigating circumstances are relevant and must be given weightage in determination of sentence.

  • The age of the accused.
  • The probability that the accused would not commit criminal acts of violence as would constitute a continuing threat to the society.
  • The probability that the accused can be reformed and rehabilitated.
  • That in the facts and circumstances of the case the accused believed that he was morally justified in committing the offence.
  • That the accused acted under the duress or domination of another person.
  • That to condition of the accused showed that he was mentally defective and that the said defect impaired his capacity to appreciate the criminality of his conduct.

NAME OF CASES

  • State of Tamil Nadu v. T. Suthanthiraraja
  • State v. Sushil Sharma
  • Swamy Sharaddananda @ Murli Manohar Mishra v. State of Karnataka
  • Prajeet Kumar Singh v. State of Bihar
  • State of Tamil Nadu v. Rajendran

ITS ONLY MURDER IF THEY FIND A BODY OTHERWISE ITS JUST A MISSING PERSON.

THE COMMERCIAL SEX-WORKERS

The commercial sex worker has been a universal being throughout civilization as prostitution is the so-called “oldest profession”. The earliest known record of prostitution appears in ancient Mesopotamia. [2] It is interesting to note that licensed brothels were established in Solon, Greece in around 550 B.C. The Indian Vedas, Vishnu Samhita and the Puranas abound in references to prostitution as an organized, established and necessary institution. Vatsyayana’s Kamasutra describes in detail various types of prostitutes, rules of conduct and the roles played by the procurer, pimp and brothel-keeper. Similarly, Kautilya in his Arthashastra declares the income of pimps, taxable. In the post-vedic era the custom of Devadasi (servants of God) system came into practice. Today, the word ‘devadasi’ is a euphemism for referring to a woman prostituting in the name of religious tradition.

After all this history today we get to see the sight of girls with their faces covered with dupattas and which is not uncommon to television viewers. These young women have a very ordinary dream of a peaceful life with two meals a day, sell their bodies and routinely have to face the law in its annoying, unsparing form. Existing laws allow clients caught with sex workers to be let off easily while the women are held guilty of promoting, furthering and committing moral blasphemy.
The law to tackle prostitution i.e., the Immoral Traffic Prevention Act ( ITPA), 1956 is often misused. Today sex worker’s unions have been formed. However, little has been and is being done to regulate or prohibit flesh trade, estimated to be a Rs. 2000 crore industry annually.

Presently there is this confusion building up as one side reiterates that prostitution should be criminalized on three strands of thought- Morality, Legal Paternalism and Harm to Other. Devlin in his book takes the view that not all-immoral acts calls for criminal sanctions but only those that evoke from people, feelings of intolerance, indignation and disgust. [3] The other side believes in what these unions have been demanding for that to relax laws on loitering and propositioning on streets as well as general soliciting. The Immoral Trafficking (Prevention) Amendment Bill 2005 moved by the Women and Child Department actually included this. The police often use the existing provisions of Section 8 of the ITPA [4], which prohibit seducing or soliciting for purpose of prostitution in public place, to harass streetwalkers. The Bill when passed may amount to legalising prostitution but at least sex workers will not be harassed while soliciting with prospective customers. The question that arises over here is that will the Bill decriminalise the act itself

Hardly, it is so as the Bill on one hand proposes to ease things out for the sex workers; it also aims towards handing out more stringent and harsher punishment to the clients or customers. For the perpetuation of the oldest profession, it is probably right in putting the onus on clients. The earlier repealed law, Suppression of Immoral Traffic (in women and girls) Act ( SITA) of 1956 allowed prosecution of persons other than women only if they “knowingly” or “willingly” forced women into prostitution. Clients and brothel owners escaped punishment by showing ignorance. We should not go much into the SITA, as it stands repealed with the coming into force of the ITPA. What is more important in the present scenario is the wind of change in which the Bill proposes. Some of the main recommendations that are present in The Immoral Trafficking (Prevention) Amendment Bill 2005 are:-
# Permits soliciting by sex workers.
# Punishment to human traffickers enhanced to 10 years’ imprisonment and Rs.1 lakh fine.
# Provides for confiscation of property worth over Rs. 3 lakh, owned by traffickers and agents..

It is something accepted by all that under the present law, only the women are targeted while the clients go scot free. Many attempts to make some remedies were made but only by the ITPA of 1986 when a maximum punishment of three months for soliciting was introduced for clients. Again, there was another restriction in it that the client could not be punished in the act itself if the girl was an adult. Even though the lawmakers have broadened the circle of persons liable for prosecution the law is still focused on punishing women severely.

Under the Immoral Trafficking(Prevention) Act, 2006

the definition of “trafficking in persons” has been proposed to include “recruitment, transportation, transfer, harbouring or receipt by persons” as punishable. The earlier prevalent Section in both SITA and ITPA provided punishment for brothel keeping, pimping, detaining anyone in a brothel, use of premises and procurement, but with the inclusion of the above words, the Act can be used to criminalize receipt and transfer by a client. Clients, after such passing of the Bill, can be fined and jailed for up to three years.

A logic doing its rounds is that, criminalizing the customer and decriminalising the sex worker will be a terrible blow to the sex workers. Police raids will increase and customers will be garrulously harassed. This means fewer clients and a tougher life for sex workers. There even is the possibility that the sex trade will then move underground, which may prove detrimental to the AIDS-control programme in India. We should keep in mind the warning of UN that is clear from the statement:-

According to epidemiologist Tim Brown of the MAP (Monitoring the AIDS Pandemic) Network, over 60 per cent of all contacts of sex workers in a country must use condoms in order to actually roll back the epidemic.

“HIV infections in the so-called general population will not balloon into huge epidemics. This means our prevention efforts must stay focused on populations where infections are actually occurring,” he said. [7]

If the clients are afraid of visiting sex workers, business will suffer. A sex worker will then be under pressure to keep customers and may comply without a condom. This would mean rapid spread of AIDS.

The National Network of Sex Workers, which claims to have over 2, 00,000 members, says it is deeply dejected with the minor changes and that the ITPA should be abolished and the sex trade legitimized. The National Network of Sex Workers have also asked for self-regulatory bodies and boards set up by sex workers’ unions to look after the health, hygiene and education in their areas for themselves and more importantly for their children’s interest. The Network also requests the Government to look into the violence that is involved in trafficking and prostitution. [8]

It is interesting to note that the changes have come at a time when there is this public debate initiated by the Planning Commission that prostitution be legitimized to control the spread of AIDS. It should always be kept in mind that there are more than 11.2 million HIV-positive cases in India. The spread of AIDS can be checked only through the better education of both sex workers and clients. It is just not responsibility of the State but also the responsibility of us to see to it that we have a brighter future.

The unattainable American Dream: The great gatsby

“He who is not contented with what he has, would not be contented with what he would like to have.”

-Socrates

The American dream, a term coined by James Truslow Adams in his 1931 bestseller “Epic of America”, is the belief that anyone can achieve success if they work hard enough, regardless of their class or status. The dream of a land where life is better for everyone, with opportunity for each according to ability or achievement. However, as the years have passed the American dream has become more and more materialistic. Nowadays, people have impulsive and reckless habits, and they are never satisfied. No matter how much they have, they just keep aiming for more. This critique of the American dream was provided in F Scott Fitzgerald’s 1925 classic, “The Great Gatsby”.

Set in the Roaring Twenties, a few years after the first World War, the book begins with the narrator, Nick Carraway, a Yale alumnus and a war veteran, arriving in New York City, and renting a bungalow in the West Egg. This bungalow was next to the luxurious estate of Jay Gatsby, a mysterious multimillionaire and war veteran. The 20s were an interesting time for America. The young were rebellious, jazz was gaining popularity and the economy was prospering. The way society was living was reckless, and Fitzgerald foreshadowed that disaster was bound to happen. Sure enough, in 1929 the infamous Wall Street Crash put a stop to the economic prosperity of America.

Getting back to the novel, Nick observed that Gatsby had stretched out his arm in the direction of a mysterious green light coming from the end of a dock, reaching for something far off. This conveys the idea that no matter how much people possess, they always want more. Gatsby was the personification of the unattainable American Dream. He came from nothing and built his way up into the high society, earning his wealth through crime. Yet, he was never satisfied with what he had and failed to realise how hollow and empty his dream had become. When his ex-lover Daisy, who had gotten married to Tom Buchanan when Gatsby was deployed overseas, told him that she loved him, Gatsby wasn’t satisfied. He still wanted her to say that she never loved her husband. He always desired more and projected his version of the perfect American dream onto Daisy. When Daisy couldn’t bear the weight of his never-ending desires, she chose to stay with Tom, and his inability to win her love shattered his dream. This moment also set the stage for the novel’s tragic ending.

In the book, Gatsby was known for throwing glamorous parties at his lavish mansion which everyone attended, regardless of whether they were invited or not. Each week he had thousands of guests over, but he never formed a bond with anyone of them. His only companion throughout the book was Nick, although it is argued that he was only friends with him to get to Daisy, Nick’s cousin. 

After his death, only a handful of people attended his funeral, including Nick. All his former acquaintances had disappeared, and Daisy and Tom had moved away. Fitzgerald conveyed that the American dream had made people selfish, and criticised the lifestyle of the Americans. Disappointed by the low attendance at the funeral, Nick decides to move away from New York. He also realises that both Tom and Daisy were destructive and selfish people. Thus, Fitzgerald perfectly illustrates the fact that the dream is unattainable, and that one should focus on non-material things which bring more joy than this impossible dream.

The Great Gatsby is regarded as one of the greatest novels of all time.

Confused

Often we can feel confused, dissatisfied with our lives, stuck and unfulfilled, and we can experience…

  1. Depression
  1. Anxiety
  1. Stress
  1. Conflicts in relationships
  1. Fatigue
  1. Apathy
  1. Loneliness
  1. Lack of joy and fulfillment

LIVE-IN-RELATIONSHIPS

Live-in-relationships also referred to as cohabitation is an arrangement where two people live together but are not married.  They are often involved in a romantic or sexually intimate relationship on a long-term or permanent basis.

OBJECTIONS

Contemporary objections to cohabiting couples include religious opposition to non-marital unions, social pressure for couples to get married and potential effects of cohabitation on a child’s development.

EFFECT ON CHILDREN

  • lower performance in school
  • greater risk of suspension or expulsion
  • behavioral and emotional problems

ADVANTAGES

  • No social and legal responsibilities
  • Net practice before the final match
  • Sharing is caring
  • Lesser account abilities and duties
  • Freedom to take decisions
  • Compatibility test
  • Equality and mutual understanding

DISADVANTAGES

  • Free to exit anytime
  • Social Acceptance
  • No new excitement
  • Lack the respect and stability of marriage
  • Societal pressure and criticism
  • Lack of commitment
  • Receiving end
  • Nature, behaviour, temperament, attitude everything changes in partners after marriage

INDIAN LAW

Live-in relationships, being an alien concept to the Indian legislature does not have any legal implications for the couples who live together without marriage involved in the relationship. Since living relationships also support pre-marital sex, there are high chances of a child being born. These children, unlike the successors born out of wedlock, do not have any rights over the inheritance. Besides this, society treats them as illegitimate children, which is unacceptable. However, the Hon’ble Supreme Court cleared them of this ill-fated and granted them the status of a legitimate child along with the right to property. Live-in relationships were legally considered void-ab-initio. But in a judgment in 1978, such relationships are valid for the first time because of the Supreme Court. If the requisites of a marriage such as mental soundness, the fulfillment of the legal age of marriage, consent, etc. are all satisfied, the couple is considered to be in a legal live-in relationship.

DIFFERENCE BETWEEN MARRIAGE AND LIVE IN RELATIONSHIPS

  • The union of two persons that is formally recognized by law is known as marriage. It is a formal commitment between the couple and Live in relationship refers to a kind of an arrangement where a couple decides to live together.
  • Mostly the children born from a marriage are socially accepted and parents often find happiness to have them in their life and Children born out of a live in relationship may require some commitments and it depends upon the couple that how they would manage the raising of children.
  • Marriages come with responsibilities and one tends to be answerable to the other. However, sometimes the freedom may also be restricted and live in relationships are associated with the freedom, both tend to have their own space as no obligations or responsibilities are involved.
  • Marriages are also associated with the union of families rather than the individuals. Even if there is not much involvement of families, but still the marriage is regarded as a serious affair by the parents and  families do not involve much with the couples as the concept of live in relationship is more about exploring each other.

We can safely state that relationships have become a questionable and complex thing to understand. Marriage is also required by the society however the modern generation is busy finding the suitable ways to safeguard their relationship by entering into various test-run techniques. It has become a trend in big cities.

ONLINE NEWS

An online newspaper is the online version of a newspaper, either as a stand-alone publication or as the online version of a printed periodical.

Going online created more opportunities for newspapers, such as competing with broadcast journalism in presenting breaking news in a more timely manner. The credibility and strong brand recognition of well established newspapers, and the close relationships they have with advertisers, are also seen by many in the newspaper industry as strengthening their chances of survival.The movement away from the printing process can also help decrease costs.

Online newspapers, like printed newspapers, have legal restrictions regarding libel, privacy, and copyright,also apply to online publications in most countries as in the UK. Also, the UK Data Protection Act applies to online newspapers and news pages.Up to 2014, the PCC ruled in the UK, but there was no clear distinction between authentic online newspapers and forums or blogs. In 2007, a ruling was passed to formally regulate UK-based online newspapers, news audio, and news video websites covering the responsibilities expected of them and to clear up what is, and what isn’t an online news publication.

News reporters are being taught to shoot video and to write in the succinct manner necessary for internet news pages. Some newspapers have attempted to integrate the internet into every aspect of their operations, e.g., the writing of stories for both print and online, and classified advertisements appearing in both media, while other newspaper websites may be quite different from the corresponding printed newspaper.

An early example of an “online-only” newspaper or magazine was (PLATO) News Report, an online newspaper created by Bruce Parrello in 1974 on the PLATO system at the University of Illinois. Beginning in 1987, the Brazilian newspaper Jornaldodia ran on the state-owned Embratel network, moving to the internet in the 1990s. By the late 1990s, hundreds of U.S. newspapers were publishing online versions, but did not yet offer much interactivity.One example is Britain’s Weekend City Press Review, which provided a weekly news summary online beginning in 1995. Today, online news has become a huge part of society which leads people to argue whether or not it is good for society. Austra Taylor author of the popular book The Peoples Platform argues that online news does not provide the detail needed to fully understand what actually happened. It is more just a fast summary to inform people what happened, but does not give a solution or fixation to the problem.

CONCLUSION:-

Online News plays a key role in our present day to day life.