PERCEPTION OF EMPLOYEES TOWARDS JOB SATISFACTION IN BANKING INDUSTRY: AN EMPIRICAL STUDY

* Dr. Sunil Dutt

*Assistant Professor,  Desh Bandhu Gupta Govt. College, Panipat, Haryana

ABSTRACT

According to the Economic Times, the Indian banking sector has plans to recruit 25,000 employees in the coming years. Besides it, the second largest public sector bank has plans of recruiting more than 5000 people.  The Indian banking Industry has become the largest job providers among all sectors in the country with recorded more than 50,000 vacancies being announced in the private and public sector banks.

Employee satisfaction is a significant success factor for long term survival of any organization. Employee satisfactions play a major role on economic development of both country and corporations. In the same way, the success of banking industry depends on the efficient employees. The employees satisfied with their jobs are efficient and perform their duty effectively that leads to overall development of a sector. Therefore, analyzing the level of satisfaction of banks employees is need of the hour as it would enhance the performance of banks. The present study is based on both primary and secondary sources including 100 respondents (employees of banks) of NCR area, Sonipat (Haryana). The present study intends to analyze the perception of employees towards job satisfaction in banking industry.

Key Words: Banking sector, employees, Job satisfaction, Motivation.

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Design & Development of a Trusted Database Prototype to Execute SQL Queries with Privacy and Compliance

P.Vandana1,  K.Anusha2,  Prof.Dr.G.Manoj Someswar3

  1. M.Tech.(CSE) from Sai Sudhir Institute of Engineering & Technology, Affiliated to JNTUH, Hyderabad, Telangana, India
  2. M.Tech. (CSE), Assistant Professor, Department of CSE,  Sai Sudhir Institute of Engineering & Technology, Affiliated to JNTUH, Hyderabad, Telangana, India
  3. B.Tech., M.S.(USA), M.C.A., Ph.D., Principal & Professor, Department Of CSE, Anwar-ul-uloom College of Engineering & Technology, Affiliated to JNTUH, Vikarabad, Telangana, India

 

ABSTRACT: Traditionally, as soon as confidentiality becomes a concern, data is encrypted before outsourcing to a service provider. Any software-based cryptographic constructs then deployed, for server-side query processing on the encrypted data, inherently limit query expressiveness. Here, we introduce Trusted DB, an outsourced database prototype that allows clients to execute SQL queries with privacy and under regulatory compliance constraints by leveraging server-hosted, tamper-proof trusted hardware in critical query processing stages, thereby removing any limitations on the type of supported queries. Despite the cost overhead and performance limitations of trusted hardware, we show that the costs per query are orders of magnitude lower than any existing or potential future software-only mechanisms. Trusted DB is built and runs on actual hardware and its performance and costs are evaluated here.

KEY WORDS: Classification and Regression Trees (CART), Chi Square Automatic Interaction Detection (CHAID), Content Addressable Memory(CAM), Conscious Space Saving with Stream Summary (CSSSS),Genetic Algorithms, Artificial Neural Networks, Rule Induction

 

Advertising on Trial – Truthful responsibility at the heart of advertising

Mysore.

** Professor, Dr. D.ANAND,MBA, Ph.D., B.N. Bahadur Institute of Management Sciences (BIMS), University of Mysore.

***SHIMA AZIZI ,BAL,LLM,Research scholar in law, Department of Studies in Law, University of Mysore.

“Living in an age of advertisement, we are perpetually disillusioned. The perfect life is spread before us every day, but it changes and withers at a touch”

“J. B. Priestley”

-Abstract

False advertising is any published claim that is deceptive or untruthful. Misleading advertising is any published claim that gives a consumer an incorrect understanding of product they are interested in purchasing or using. The false and misleading advertising by companies of any product may result in customer suffering a financial loss, or another form of damage to the consumer.

In the present research work the researcher will consider the unnoticed aspect of trademark law which in some instances may constitute a license to cheat. It shows that under certain circumstances a seller can use its own trademark to mislead its customers, free from legal sanction, in contexts where the same behavior would be sanctioned if the seller used other advertising media. Furthermore the researcher will prove that an alternate conception of the economic function of trademarks can be used to understand the informational value of trademarks and their advertising function after identifying circumstances appropriate for legal intervention. Moreover, this article will conclude that the 2015 Consumer Protection Bill’s proposal as a new interpretation of the false advertising provision which had mentioned earlier  in old Consumer Protection Law of 1986,  is not sufficient to eliminate this disparity.

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Keywords: Misleading advertisement, OECD, Trademark, Act, MRTP, , Consumer  , COPRA,  C.PC,Cr.PC., U.T.P, FSSAI, ASCI,

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COVERT ADVERTISING: IMPACT IN INDIA

*Anurag Garg

ABSTRACT: India is a country where large amount of money is spent on advertising because of its vast regional area, huge population, diversity in culture, religion, customs & rituals and diverse demographic characteristics.  But then there are some other ways also that needs to be adopted by companies in India to attract the potential customers in India towards their products, because just by doing routine advertising a company cannot feel comfortable due to various reasons like competition and changing consumer habits etc. Covert advertising is one of those ways which has been used by companies in India.  This paper will highlight some examples of covert advertising and their success or failures.  This paper will also talk about the different techniques of covert advertising used by the companies and what impact they made on the minds of Indian consumers.

Keywords- Advertising, advertising techniques, product placement, covert advertising.

An Empirical Study on Labour Out-Migration Its Determinants and Impacts over Agriculture: A Case of Mid-Hills of Western Development Region of Nepal

Anjan Adhikari & Virendra Singh

ABSTRACT

Migration is a glaring reality of today’s world. Further, globalization and integration of economies have added impetus to migration. In Nepalese economy the dwindling importance of the agricultural sector induces a sizeable labor migration in the quest of better livelihood especially in the hilly region in general, and in the Western Development Region, in particular. In view of this problem present study was attempted to study the determinants of migration and its impact over agriculture in Nepal. The study was based on information collected, from 40 migrant and 40 non-migrant families of two Village Development Committees (VDC) of Lamjung District in Mid-Hills of WDR, Nepal, using interview method. Logistic regression model was used to find out the determinants and linear regression model was applied to find out its impact. The variables number of male members in the family had positive impact on probability of migration other than this monthly family income, income from agriculture, and number of economically active members in the family and age of migrant exerted negative effect on probability of migration. In the same scenario the impact of labuor out migration over agriculture production was significantly negative.

Keywords: Labour out-migration; determinants, impact, migrant; logistic regression, linear regression

A Study on Service Attribute Factors Affecting Customer Satisfaction and Loyalty: Private Commercial Banks in Batticaloa District

JKW Abarajithan & B Sarangan*

Management Trainee, People’s Bank

*Assistant Relationship Manager, DFCC Bank PLC

Abstract

Customer satisfaction and loyalty remain key issues of marketing scholars and marketers and will remain so in the future. There is considerable evidence that customer satisfaction and loyalty depend on service quality and lead to the higher profitability of the business. Quality in service can be determined by the extent to which customers’ needs and expectations can be satisfied (Banerjee, 2012). Main purpose of this study is to examine to what extent Private Commercial Banks in Batticaloa District to make customers satisfaction and loyalty a special focus of its basic banking service, advanced banking service and cost & prestige issues of service received. Researcher adopted quantitative methodology and structured questionnaires for data collection. Descriptive statistics were used for data analysis. Results showed that there is a significant relationship observed among basic service, advanced service, cost & prestige and customer satisfaction. Finally a positive significant relationship observed between customer satisfaction and customer loyalty relationship.

Key Words: Customer Satisfaction, Private Commercial Bank, Customer Loyalty

 

Call for Papers 2016

International Journal of Research

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International Journal of Research ISSN 2375-87912348-6848) is a peer reviewed multidisciplinary international journal publishing original and high-quality articles covering a wide range of topics in scientific research, dedicated to promoting high standards and excellence in the creation and dissemination of scientific knowledge. IJR is an open access journal that publishes papers submitted in English language and is indexed in different database.

The journal welcomes author submission of original and significant contributions. We accept to review: Research Papers, Working Papers, Short Communications, Case Studies and Literature Surveys. Articles submitted should not have been previously published or be currently under consideration for publication any place else and should report original unpublished research results.

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International Journal of Research

Love as the element that transcends space and time in Interstellar

Dr Chung Chin-Yi

Research scholar,National University of Singapore

Abstract: It is thus essentially faith as a gift- a gift of love that drives Cooper to sacrifice himself by throwing himself into Gargantuan and thus reach the tesseract constructed by future humans who exist in five dimensions who will allow him to communicate across space and time to Murph who will eventually save humanity with the equation that will allow them to transport existing humanity across time and space with gravity to another habitable planet in the galaxy. For all its science thus Interstellar remains a story of love and sacrifice. What will eventually save humanity from itself is love.

Keywords: Nolan, Interstellar, Love, Sacrifice, Faith

Call for Papers 2016

The International Journal of Research is peer reviewed monthly international journal of all research, IJR, monthly peer-reviewed, online, open-access (OA), journal supported by an editorial board consisting of experts in all disciplines from different countries.
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International Journal of Research is an open access journal that provides monthly publication of articles in all areas of Engineering, Management, Social, Arts, Commerce, Technology and Science etc. It is an international refereed e-journal as well as print journal. IJR have the aim to propagate innovative research and eminence in knowledge. IJR Journals has become a prominent contributor for the research communities and societies. IJR Journal is making the bridge between research and developments.

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