*Anurag Garg

ABSTRACT: India is a country where large amount of money is spent on advertising because of its vast regional area, huge population, diversity in culture, religion, customs & rituals and diverse demographic characteristics.  But then there are some other ways also that needs to be adopted by companies in India to attract the potential customers in India towards their products, because just by doing routine advertising a company cannot feel comfortable due to various reasons like competition and changing consumer habits etc. Covert advertising is one of those ways which has been used by companies in India.  This paper will highlight some examples of covert advertising and their success or failures.  This paper will also talk about the different techniques of covert advertising used by the companies and what impact they made on the minds of Indian consumers.

Keywords- Advertising, advertising techniques, product placement, covert advertising.

Anjan Adhikari & Virendra Singh

ABSTRACT

Migration is a glaring reality of today’s world. Further, globalization and integration of economies have added impetus to migration. In Nepalese economy the dwindling importance of the agricultural sector induces a sizeable labor migration in the quest of better livelihood especially in the hilly region in general, and in the Western Development Region, in particular. In view of this problem present study was attempted to study the determinants of migration and its impact over agriculture in Nepal. The study was based on information collected, from 40 migrant and 40 non-migrant families of two Village Development Committees (VDC) of Lamjung District in Mid-Hills of WDR, Nepal, using interview method. Logistic regression model was used to find out the determinants and linear regression model was applied to find out its impact. The variables number of male members in the family had positive impact on probability of migration other than this monthly family income, income from agriculture, and number of economically active members in the family and age of migrant exerted negative effect on probability of migration. In the same scenario the impact of labuor out migration over agriculture production was significantly negative.

Keywords: Labour out-migration; determinants, impact, migrant; logistic regression, linear regression

JKW Abarajithan & B Sarangan*

Management Trainee, People’s Bank

*Assistant Relationship Manager, DFCC Bank PLC

Abstract

Customer satisfaction and loyalty remain key issues of marketing scholars and marketers and will remain so in the future. There is considerable evidence that customer satisfaction and loyalty depend on service quality and lead to the higher profitability of the business. Quality in service can be determined by the extent to which customers’ needs and expectations can be satisfied (Banerjee, 2012). Main purpose of this study is to examine to what extent Private Commercial Banks in Batticaloa District to make customers satisfaction and loyalty a special focus of its basic banking service, advanced banking service and cost & prestige issues of service received. Researcher adopted quantitative methodology and structured questionnaires for data collection. Descriptive statistics were used for data analysis. Results showed that there is a significant relationship observed among basic service, advanced service, cost & prestige and customer satisfaction. Finally a positive significant relationship observed between customer satisfaction and customer loyalty relationship.

Key Words: Customer Satisfaction, Private Commercial Bank, Customer Loyalty

International Journal of Research

http://edupediapublications.org/journals/index.php/IJR/ 

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International Journal of Research ISSN 2375-87912348-6848) is a peer reviewed multidisciplinary international journal publishing original and high-quality articles covering a wide range of topics in scientific research, dedicated to promoting high standards and excellence in the creation and dissemination of scientific knowledge. IJR is an open access journal that publishes papers submitted in English language and is indexed in different database.

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International Journal of Research

Dr Chung Chin-Yi

Research scholar,National University of Singapore

Abstract: It is thus essentially faith as a gift- a gift of love that drives Cooper to sacrifice himself by throwing himself into Gargantuan and thus reach the tesseract constructed by future humans who exist in five dimensions who will allow him to communicate across space and time to Murph who will eventually save humanity with the equation that will allow them to transport existing humanity across time and space with gravity to another habitable planet in the galaxy. For all its science thus Interstellar remains a story of love and sacrifice. What will eventually save humanity from itself is love.

Keywords: Nolan, Interstellar, Love, Sacrifice, Faith

Call for Papers – June – 2016