Defensive Walls under Threat: Examining the Status of the Great Medieval Defensive Walls of Dawuro People in Southern Ethiopia

Admasu Abebe*

Zelalem Tesfaye**

Abstract

Historically, in different countries walls are built for different purposes. Among others, defense purpose is the most common one. For instance, to mention a few, we do have the Great Wall of China was built from 3rdcentury B.C to 17thcentury A.D, the Great Zimbabwe Wall was built from 1100–1450 A.D; the Koso Defense mud Wall in Nigeria was built from1000 to 1500 A.D, in Kenya the Gunda-buche Wall and in Ethiopia, the Jegol Wall of Harer city was built in the 16th century for defensive purposes. Likewise, the Dawuro kings who ruled Dawuro between 16th to 18th centuries pursued a common goal of establishing a dependable defense mechanism by building walls and digging ditches. These defensive walls are known as the great walls of Dawuro or locally named as kati halala keela. The average height of a wall is about 2.6m, and its average width is about 3.5m. The sum total of the rows estimated to be about more than 1000 kms. The walls were made of stones without any joining materials like masonry and cement. The walls had seven main gateways called lappunnmitsa. Accordingly, this paper attempts to elucidate whether the construction technology of the Walls evolved from traditional terracing practices. It also presents why the walls were purposefully built and how they used dry stones as building materials. The article discerns that resource mobilization for the construction was based on the owed quota system in family and village levels. Besides, it found that the walls are being destructed by both human activities and natural factors. The indigenous construction technology and spirit of cooperation that manifested through the living wall of Halala Keela is now prone to extinction. Thus, this article is based on fieldwork between 2010-11 and thus it used primary data collected through observation, semi-structured interviews, and focus group discussion. Besides, secondary data were used to supplement the primary data. Finally, it calls for intervention to put in place the proper management of the heritage and to combat the further extinction of the wall.

Key words: Dawuro, Development, Dry stone defensive walls, Halala keela, traditional terracing practice, Omo Valley

  1. Introduction: People, the Land and the Defense Walls

The history of building ‘great’ walls was associated with defensive roles from arch-enemy.  The historical and scientific values of these walls could be compared to different walls across the world.  For example, the Great Wall of China was built from 3rdcentury B.C to 17thcentury A.D to keep themselves safe from semi-nomadic people; the Great Zimbabwe Wall was built from 1100–1450 A.D as enclosure to the commercial and political center (www.dreams-travel.com/);  Koso Defense mud Wall in Nigeria was built from1000 to 1500 A.D to control trade centers (Aremu 2007:7). The intermittent warfare, the raiding of slave from the state, the trans-Atlantic or trans- Saharan trade might have forced the society in West Africa to build Segou Walls in between 18th to 19th centuries (MacDonald 2012, 343). In western Kenya, the defensive earthworks enclosures known as Gunda-buche were built to protect human enemies as well as domestic animals from wild animals (Odede 2009:47). In Ethiopia, the Jegol Wall of Harer city was built in the 16th century for defensive purposes. In the same line, the Dawuro people had constructed defensive walls from 16th to 18th Century.

The term “Dawuro” is used to refer to both the people and their land. Currently, the Dawuro is constituted as one of the fourteen Zones in South Nations, Nationalities, and Peoples’ Regional State (SNNPR) in the Federal Democratic Republic of Ethiopia, according to the post-1991 political and administrative reordering. Dawuro zone lies in between the Gojeb and Omo Rivers. Dawuro shares boundaries with Konta Special Wereda in the west, Jimma zone (Oromia Region) in the northwest, Hadiya and KambataTambaro zones in the northeast, Wolayita zone in the east, and GamoGofa zone in the southeast directions. Dawuro has an area of 5,000 km2 (Damene, cited in The Ethiopian Herald, 19/02/2003 E.C). Their language is Dawurotsuwa which belongs to the Omotic language family. Based on the 2007 Ethiopian Population and Housing Census projection, the population of Dawuro nationality is about 846,199. The political centre of Dawuro zone is Tarcha, located at 486 km from Addis Ababa.

Historically, Dawuro had been a highly centralized powerful independent kingdom, until Emperor Menelik II incorporated it into the Ethiopian Empire in 1891. Dawuro’s southern, eastern, and northern strategic border positions were enclosed by vigorous defensive walls. The walls stretched from the borders of Gofa in its southwestern direction and extended to the borders of Wolaitta, Kambata, Hadiya and Jimma zones in its northwestern direction. Conversely, in the western borders from Gofa-Konta to Gojeb River, the kingdom was blocked by a series of defensive ditches with 3 meters depth. These defensive ditches should be equally treated with the Walls, but not dealt well in this paper.

Besides, some sources affirm that in southwestern direction it stretched up to the border of Kaffa as far as south Omo to the areas of the “Ari, Bume and Omo Galab” pastoralist areas (Sied 2007: 27).  The construction of these walls might have begun in the first half of 16th century and completed during the reign of king ;Halala, probably in the second half of 18th century (Elias 1999: 120).  Although the Walls were started by his predecessors, it might have been named after king Halala who finalized the construction. However, for the purpose of this article the authors refer to the walls as “Dawuro Walls” because we believe the walls had not been built by a single king and for consistency purposes.

To commemorate their ancestors’ suffering during the construction process, the Dawuro people consider the walls as sacred places and hence they never walk on them as this might despise their ancestors. In this regard, Blake Janet (cited in Kamenka 2000: 77) stated that the relationship between cultural heritage, cultural identity and human rights as “… the importance to the human beings of the sense of identity given not so much by material improvement, but by customs and tradition, by historical identification, by the religion… the sense of identity for most people is essential to their dignity, self-confidence, value that underlie in the concept of human right itself.” More importantly, Rosabela, (2005:283) stated “without culture there is no future.”

  • Setting the Context of the Problem

Ethiopia is one of the countries, which has long history of civilization and outstanding human achievements. In its jurisdiction, there are copious past attainments that profusely guarantee its civilization (Institute of Archaeology 1966:4). Nonetheless, those achievements are not treated fairly and equally among the diverse cultural materials. For instance, the cultural heritages in southern Ethiopia were not treated as much as those in northern Ethiopia. Kassaye (1998: 12) reported that “the type and number of the heritages that we knew are less than those we didn’t in southern Ethiopia.” He also stressed that “the protection, preservation, documentation and scientific investigation done on the heritages were predisposed to single dimension on those well-known historical heritages” (Kasssaye 1998:13).

The case of Dawuro walls is the untold and unexplored tangible heritage of the medieval period of Dawuro people. This was not without reason. The historical accounts of medieval periods in Ethiopia are distorted, sometimes fabricated and at other times forbid recognition. Hence, little is known about Dawuro walls. For historians, it could seem unread massage in a box of Ethiopian history. According to Oliver (1963: 50) unlike the western history, African history should focus on the living culture and material remains of the past which could serve as primary sources. Moreover, conducting continuous scientific studies on these walls could bring about paradigm shift to the understanding of the history of the so called “uncivilized, barbarian and backward” southern societies. Perhaps, lack of recognition and scientific investigation of the Dawuro walls might have “shadowed” the medieval history of Dawuro and its cultural attributes to the human community.

Leave alone in the 19th and 20th century historical accounts, the case of Dawuro walls is not given any serious attention in 21st century. To the contrary, the massive development projects led by the government of Ethiopia have destroyed some parts of the wall.  Recently, a few archaeological surveys have been undertaken on the kati Halala Defense Walls. First, in February 2007, on the request of the local government for the destruction caused by Gibe III hydroelectric project, Rapid Archaeological Impact Assessment was made by Authority for Research and Conservation of Cultural Heritages (ARCCH) (Hailu 2007: 1). Second, in November 2008, the ARCCH made an archaeological survey and investigated the stone walls of Ijajo keela in Wollaita (67 kilometers long, 1.5 to 2.5m height, 1 to 2.5m width) and Kati Halala Walls in Dawuro (Ethiopian Electric Power Corporation 2009: 147).

  • The Objectives of the Study

The main objective of this article is to discuss the genesis of the construction process of the walls and the defensive strategies of the medieval Dawuro people. In particular, it aims to explain the pouring forces for the construction of the walls, to elucidate the physical structure and the purposes of the walls, and to identify the causes of endangerments of the walls.

1.3. Methodology

This article employed qualitative research methodology in order to dig out qualitative information (Johnson and Christensen 2004: 180). Nominal data were collected during fieldwork in selected sites. During the fieldwork, notes, pictures and video images of the walls were taken. In the meantime, selected key informants were interviewed. Besides, 47 interviewees who had good knowledge of the oral tradition were purposefully selected. Interviewees were selected from five districts but the majorities were chosen from the nearby settlements surrounding the Dawuro walls. Two focus group discussions were carried out. With regard to document analysis, the researcher used reports, letters, magazines, diaries, electronically accessed materials, theses, dissertations and books.

The kati Halala walls and ditches lie in more than 45 kebeles (villages) of the border areas of the zone. From these, nine kebeles were selected as specific study area for fieldwork (see fig. 1 below).

Fig.1. Map of Dawuro Zone and the Study sites

In order to estimate the average height and width of the walls, through non-random sampling technique, 20 sites were selected and measured. Accordingly, the subjects of the study were selected based on “who knows what”. Elders, traditional religious fathers, concerned local politicians and professionals (teachers, lawyers and heritage management experts) were included in the study. Lastly, the data from both primary and secondary sources were transcribed after repeated listening, watching and reading of the records. Finally, it was analyzed and interpreted.

  1. The Genesis of Dawuro Walls: From Terracing to Defense Walls

The long and tall Dawuro walls might have evolved from the people’s indigenous practice of terracing. In southern Ethiopia, some ethnic groups are well known for their knowledge of building dry stone walls as mechanism of soil conservation. For example, the Konso people are known for having dry stone walls terraces to get cultivable surfaces on steep slopes, counteract erosion, assist drainage and encourage the formation of cultivable deep soil (Demeulenaere 2002: 81; Amborn 1989:73). Likewise, the Dawuro people, who live near the Omo River valley, had been practicing construction of terraces[1] from stone and dug trenches to keep the soil fertility since long ago. Besides, according to my informants, terraces helped to protect crops from wild animals like pigs, maintaining soil fertility and protecting it from erosion. In Dawuro tradition, there is also an experience of re-terracing farm plots. A terraced plot may be cultivated for about 4-5 years until it loses its fertility. Then, it will be removed and shifted to immediate spot. The mark where the terrace lay for years will become very fertile, and the shift produces fertile soils for the farmers. Elders in the localities asserted that such a terracing system is a long established knowledge of the society. The elders of Dawuro confirm that these terraces have existed on their farms and grazing lands since time immemorial.

Consequently, one may conclude that the long-standing tradition of terracing and re-terracing of farm plots has laid the foundation and skill for building strong and defensive great Dawuro walls. The designing and planning strategy of the walls also shows us how well-skilled and traditionally trained man power took part in the whole construction process (Hailu 2007:409 and ARCCH 2008:13). As a result, they might have learned the dry stone wall building technology from agricultural practices of terracing. Accordingly, all the engineering skills and architectural know-how employed to the construction were the products of the local skill. However, nowadays, the degree of terracing in Dawuro has significantly declined because of labor intensiveness of terrace construction (Watson 2009: 1) and time consumption. Therefore, these indigenous practices are overlooked by contemporary farmers and state development agencies.

  • The Unsettling Reasons of Dawuro Walls Construction

The construction of Dawuro walls had several presumptions. The first one reveals that it might have begun during the reigns of Kati Mao, from Susungiya clan, Kawo Ubana from Zutuma, Kawo Dina Moha from Zalinisya clan and Kawo Nao Beyedu from Kawuka clan in the first half of the 16th century (Minister of Tourism and Culture 2010:1 and Wogaa 2000:44-45). The second presumption focused on the assumption that the whole process of construction that took more than 20 years was begun and completed during the reign of Kati Halala in the second half of the 18th century.  Most of the sources indicate that the construction of the walls might have begun in the first half of the 16th century, during the turbulent period in Ethiopian history – the periods of Ahmed Gragn`s war[2] and the Oromo expansion. Haberland (1977:3) mentioned that three factors: political, cultural, and ethnic movements that had played a prominent role in the history of the loss of the people of south western Ethiopia. They were the influence of Islam and Arab culture, the spread of Christian Empire, and the Oromo population movements.

Second, pastoralists from around Lake Turkana and lower Omo valley might have put pressure on Dawuro peasants during resource scarce seasons. Hence, these pastoralist groups had been pushing towards the Upper Omo basin up to Gojeb River searching for free grazing land and water, which again forced them to cross the Dawuro territory. Their mobility, accompanied by raids, might have instigated conflict with the highland settlers. Thus, such pastoralist movements might have been causes for everlasting conflicts between the herders and/or with cultivators (Informant J, K & L). For example, according to local Dawuro elders consider the Golda (but Fujimoto (2009: 313 defined golda as Surmic-speaking, chiefly the Bod’i) pastoral groups as entirely merciless, brutal murderers, and greedy ran sackers and raid their cattle during dry season. Furthermore, the current contentions between pastoralists and cultivators around Gojeb River in Wara, Goriqa, Aba and Baza Shota are the signs of the continuity of the conflicts. Therefore, the construction of the defensive ditches and walls along Dawuro territory on a right side immediate to Omo and Gojeb Rivers might be intended to block the routes of these pastoralists along these rivers.

Third, the informants declared that the construction of the Walls were associated with the society’s unity and loyalty. The people “always considered themselves as independent, (Abbo daadada gumiya Dawuro! meaning, “a hero people like a thunder, free, loving their state, jealous of their identity, and having strong unity and solidarity.” Weil Simone (2002:79) theorized: “true liberty is not defined by a relationship between desire and satisfaction but by the relationship between thought and action.” Likewise, the oral traditions of the Dawuro stated that the society had thought and planted vanguard wall to maintain their identity and ultimately their freedom. The strong sense of defensive identity could also be referred from some of the Dawuro proverbs, “qommu bayanappe qodhiy qanxeto” (which means it is better to be slaughtered than lose one’s identity). Accordingly, their intrinsic spirit of patriotism had perhaps helped them to construct such huge walls using their indigenous knowledge.

Finally, the oral traditions collected from the informants confirmed that after the detection of the main security problems of the kingdom, the Dawuro kings usually held public discussions. Afterwards, the congregation promised to build walls and dig ditches on the whole borders to shield from the alien threat. This public promise (oath) is known as “nuu awaa lafunuwa mayizaa” (the oath of our seven forefathers). Accordingly, it had become the hallmark decision for generations to accomplish the construction.

 

 

  • Role of Social Structure in Dawuro Wall Construction

The well‑structured social structure of the Dawuro people has played pivotal role in the construction of the walls. Acording to key informants confirmed that the well-organized political administrative structure of the kingdom empowered regional states and they played key roles in the whole construction phases. In such a social and political structure, even their leaders knew the names of each individual (Seid 2007: 41; Wandimu, 2009:17). Tha Dawuro had the following social structure:

King® Woraba® Erasha® Guuda® Daana ® Huuduga® D’uga.

The king rules and oversees all the functions of the subordinate social structures. Worabas (‘regional’ leader) were authorized in each administrative region under the king. It seems that each region under woraba was ordered to fortify its own territory. Then, the construction sites of the regions were also sub-divided for different Erashas (village leader) under the supervision of Woraba. Thus, the quota was given to each woraba to mobilize the people in his/her territory. Labor mobilization takes place through conscription of labor force based on quota system. An individual who could engage in the construction was recruited from each family based on a quota scheme. The quota system was given for each of the seven administrative regions.[3] For instance, if there were four youngsters in a family, two of them would be sent to build the walls and the remaining two would serve the family. If there were no youngsters in the family, the male parent would either go to build the walls or pay additional tribute (in kind: such as offering fatten goat, ox, and/or sheep). Sometimes apart from the quota, some individuals would voluntarily participate in the building process to be regarded as gadaawo means a hero. Thus, we have three approaches of conscription: youngsters are mandatorily required to construct (quota system), a male parent can either take part in construction or pay in kind in lieu of his absence, and finally, in addition to these categories any volunteer can take part in. Later on, the independently built fortifications were interconnected with one another thereby forming complete and unified Defense Walls.

 It is important to note that the building of the walls took place on difficult landscapes of hills, plateau, mountains, plains, and steep cliffs, searching for appropriate sites that could pledge the military defensive strategies. Three to seven parallel rows of walls would be built in the directions where an intensive attack was assumed to arise. The inaccessible steep cliffs, hills, mountains in the border would reinforce the defense system. In these areas, the walls were not constructed instead those natural fences were believed to serve as defensive grounds.

  • Description of the Physical Structure of the Dawuro Walls

The Dawuro walls were constructed on strategic defense positions, skirted by the Omo and Gojeb Rivers. The length of a single row of the wall, estimated to be more than 200km and the sum total of each wall was about more than 1000 kilometers (Ministry of Culture and Tourism 2010: 1). In addition to my field observation, some of the informants stated that the heights, upper width, and thickness of the walls varied according to the landscape as well as the direction from which a threat was expected. The upper width and the heights of the walls, being proportional, give regular thickness of the walls. When the height increased in the plains, the upper width also increased vis-à-vis to the steep hill area. During the fieldwork, 20 selected sites of the walls were measured to estimate their height, width, and thickness. Accordingly, the height of the walls ranged from 1.8 meters in steep hills and ill-constructed areas to 3.8 meters in the plains and well-constructed areas. The average height was about 2.6 meters. The length of the upper width of the walls extended from 1.6 meters in the steep hills and poorly constructed parts to 5.70 meters in the plain and well-constructed areas. The average length of the upper width was about 3.5 meters.

Fig. 2. Partial view of Dawuro walls (photo by the authors).

The dry stone walls were two separate but interlocking walls, tied at irregular intervals. Neither mortar or nor cement was used for bonding. Carefully dressed, sharp and flat stones were placed towards the front sides on the upper part of the walls facing the enemy position. Indeed, it was designed so as to easily crash the enemy who happened to break/cross the wall. Hence, to make the walls strong enough, the proportion of thickness, height and width of the walls were well calculated on the basis of how much a cavalry horse able to jump the wall.

Constructing dry stone walls was very expensive and time consuming. Scholars suggest that building dry stone wall currently may not be cheap even if supported by modern technology. A 1.5m high dry stone wall might cost £270. Walling needs hard work: a good craftsman can build probably three meters of wall a day.

  • Dawuro Walls: Main Gateways and Its Function

As a defensive wall, the Dawuro walls had the ‘killing fields’ in between the Walls, ranging from 300 to 1000 meters, which help the soldiers attack an enemy by surprise. A killing field referred to an area between the first wall and second or third wall. When the first wall was breached, the guards ran to the second wall and ambushed the enemy. Soldiers usually waited on top of the second wall armed with spear, shield, knife and sharp stones. When the enemy came to the killing field; soldiers could step ahead and easily attack them. If the enemy forces breaking the walls were enormous, they would retreat back and hide themselves on the other walls (third to the seventh walls). At the bottom of the walls, very sharp wooden weapons were erected to crash the enemy when they tried to cross the walls.

Moreover, the Dawuro walls had main gateways appropriated to control the import and export trade activities. The movements of people to and from the neighboring kingdoms were highly controlled. These gates did not have doors to be opened and closed rather watched by soldiers day and night. The king directly assigned gatekeepers (Wogaa 1992: 42; Seid 2007: 27; Womdimu 2009:18). The Dawuro Walls had seven main gateways. They were: Gate of Dara, Gate of Aba-Garga, Kaffa Gate, Gate of Qala, Gate of Yelu or Doylu, Gate of Zima Waruma and Gate of Zaba Garada. Here below each of the main gateways are discussed.

  1. Daara Mitsa (Gate at Dara): It is located in Gena Bosa district in Baza-shota around Gibe and Gojeb Rivers confluence. It is found on the top of the first row of the defense walls. Above the gate, there were two rows of Defense Walls and two watching towers on the top of the mountain and there are ten fortresses built on the two sides of the gate.

As illustrated in the figure below, in between the exit and entrance door there were three steps of seats carved from rocks. The gate keepers seat on them to check the incoming and outgoing of the people both for security and to collect tributes. Besides, on the two sides of the gate there were ten forts: five on the right hand and five on the left hand side.

  1. Aba Garga Mista (Gate of Aba-Garga): It is located in the western part and used to control the attacks from Jimma and Konta; yet it was used as trade route to Jimma. As to informants, the forces of Menelik II controlled the territory through this gate in 1891.
  • Ella or Kaffa Mista (Ella/Kaffa Gate): It is located in the Manta-Tulama to protect the territory from aggressors and cattle burglars especially from Kaffa.
  1. Qala Mitsa (Gate of Qala): It is located in the southwestern part on the border of Konta and Gofa. Yet, the cattle raiders from Menit, Bume, and Goldia continuously attacked the Dawuro society during dry season in this direction. Currently, the gate is found in the dense forest of ChaberaChurchura national Park.
  2. Yelu or Doylo mitsa (Gate at yelu or Doylu): It is located in the southern part on the borders of Gamo-Gofa, and Malo.
  3. Zima-waruma or Dangarsa mista (Gate of Zima Waruma): It is located in the eastern part on the way to Wolaitta. In this direction, seven parallel rows of Walls were built to block the attacks from that side.
  • Zaba-garada or Barakenna mitsa (Gate of zaba Garada): It is found in the northeastern part of the region on the borders of Kambata, Tanbaro and

  1. Evaluating the Current Condition of Dawuro Walls

Based on the data gathered from fieldwork, the factors that exposed the heritage to endangerment can be broadly classified into three actors: natural hazards, local communities’ activities and state development projects. First and foremost, the Dawuro Walls remained for half a millennium without any maintenance and protection. Hence, the dynamic changes of climate exerted its own impacts on the heritage. As a result, this heritage is highly damaged by the continuous variation of temperature. Some of those natural factors affecting the heritage are weather, land slide, wind and bank erosion, trees growing on the walls, and wild animals. Second, local people’s undertakings such as settlements, land grazing, use as construction material and others had affected negatively the maintenance of the walls. Third, state led development project had also demolished some parts of the walls. For example, for the purpose of construction of main road part of the Dawuro wall was demolished. Here below, these three actors are noted and analyzed.

Natural Hazards: The walls are located in the hot gorges of Omo and Gojeb Rivers. The temporary variation of temperature and rainfall throughout its age caused the disturbance of structure, joints, curving position and its architecture. As a result, the Walls are cracked and dismantled in various areas. Besides most of the walls were constructed on the topography of steep hills, plateaus and mountains of high potential areas where land sliding occurs. During the rainy seasons, the land highly slides from the top of hills and mountains, causing the Walls crack and break down. Besides, the high erosion rate and some of the small water drainage (during summer season) dismantle it. When strong winds cause trees to tip over, the roots of the trees often displace the structure of dry stone. Furthermore, there are numerous natural growing big trees on the walls and their surroundings. Similarly, the structure of the walls is disturbed when wild fire burns down both the branches and roots of old trees.  These trees dismantle the Walls twice, first in their growing stage and second when they get burned. Finally, the damages also exerted from various wild animals such as monkeys, apes, lions, leopards, buffalo, hyena, antelope, etc often cross the walls while searching food from the other side of the walls.

Activities of Local Community: Here, according to the data obtained from field observation and focused group discussion with local community members, the damages on the heritage caused by settlement and resettlements. As discussed earlier, the high density of population and shortage of farming land might have forced the people to search for free land around the walls and to settle there. Such human settlements damage the structure of the walls and this has been clearly observed during the fieldwork. Second, the inhabitants near the walls graze their cattle in the Omo gorge by crossing the walls. The local people cross these parallel rows of the walls in various directions so that they could access free grazing lands, and mineral waters in Sogida as well as Omo Rivers. The inhabitants around the walls get wood for construction, fuel and agricultural implements from Omo and Gojeb gorges by crossing several rows of the walls.

State-led Development Induced Endangerments: Today, Ethiopia is achieving its economic prosperity through constructing infrastructures such as roads, hydroelectric dams, and others. While the rate of the introduction of development projects and investments increased, the destructions on the heritages are also increasing from time to time. Specifically, when roads and dam construction activities were launched in the area, the heritage was easily removed just like any kind of “garbage” and was disfigured without any due attention for its historical significance.

In this regard, it is very important to elucidate the controversies between development projects and heritage conservation specifically on the Dawuro walls.

 

Case I: The Construction of Sodo-Chida Road (1996)

In 1996 the Ethiopian Road Authority constructed a road that crossed the walls in seven different parts. To minimize the labor and financial costs of the construction, the contractor simply removed the well-dressed basalt stones from the nearby walls and used it for the construction of road as raw materials without any consulting the Dawuro people or compensating the people. This issue was clearly reflected during the discussion with local community members in the fieldwork. Currently, the road that connects Dawuro, Wolayitta and Oromiya Region (e.g.Jimma and Illu Abba Bora zones) is found in area to be submerged by the Gibe III Dam reservoir. Therefore, the road is realigned in the downstream direction to the Gibe III dam.

 

Fig.3.  Sodo-Tercha- Chida road construction which cut the walls  (photo by authors)

  Case II: Gibe III Hydroelectric Dam Project2 

Gibe III dam project is being constructed on the Omo River between Dawuro and Wolaitta zones in SNNPR. The reservoir of the dam extends for about 150 kilometers over the narrow Omo River gorge from elevation 670 to 896 meters above sea level. It has the capacity to produce 1870 MW and an annual energy production of 6,500 GWh, which provides great input for the development of the country (EEPCO 2009: 1). On the other hand, such a big project has its own side effects on the environment and historical heritages. For instance, The Great defensive stone Walls of Dawuro are one of the historical resources located in the west bank of Omo River (from 1 to 2.5 kilometers away) and exposed to a serious destruction due to this project. The impacts of Gibe III dam project on the heritage is examined at three levels: during initial stage (the building of road routes, camps, clearing of trees and geological excavation), construction stage (digging foots of dam, bulldozing trees and stones to remove waste materials from one site to the other) and operating stage (its partial occupation by the reservoir).

At the end of 2006 mid-day international consulting engineers of Gibe III hydroelectric project reported to ARCCH that they had encountered the elongated stone of kati Halala walls in Dawuro and Ijajo wall along the Omo River (Haile 2007:399). Besides, in November 2007 they also sent a letter to Dawuro zone administration stating that:

According to our research findings, we found that the historical wall, built by King Halala of Dawuro, has total length of 175km, highest 2-2.30 in the project area. During the operation stage of the Dam, about 5km of the wall was partially submerged by the reservoir. Therefore discussion with concerned body is needed about the aim of the project, and the expected impacts and rescue mechanisms.

Based on this request, from January 28 to February 4, 2007 preliminary archaeological survey and rapid impact assessment was conducted by team of 3 ARCCH experts and 1 from the mid-day international engineers consultancy particularly in the accessible area of Zima-waruma Kebele in Dawuro zone (Hailu 2007: 400). Later, on November 20, 2008, ARCCH conducted fieldwork survey in 2 phases: first from October 3-14, 2008 and second from October 15- November 2, 2008 in five zones (Wolayita, Dawuro, Jimma, Hadiya and Kambata-Tambaro) of reservoir outpouring areas and adjacent buffer zones. Its principal aim was to evaluate and locate archaeological resources in the proposed area (ARCCH 2008: 2-3). This interim study stated that a total of 45 sites of Archaeological importance were located in the course of the survey; most of these sites are located above 893masl (below 893masl expected to be submerged by the reservoir). Out of this, 4 sites were identified in Wolaitta side of the Omo River whereas 41 sites were found to be in Dawuro zone (Loma and Gena-Bossa woredas) on the western side of the same river. Eight sites were found in Subo-Tulam kebele (found in Dawuro) where the construction of the dam and its related activities are taking place and located between 700 to 920 masl and found between 2 to 2.5kms away from the Omo River (ibid: 8-9). This report also concluded that most of the discovered sites contain defensive walls which might be affected by the dam reservoir. The report also added that two sites from manara locality in kindo-koysha district of Wolyita zone and six sites from Dawuro zone will be affected by the water of the reservoir.  Besides, the walls that descend from shirgimi mountain of Dawuro to the same valley can be flooded by the reservoir through shirgimi Valley that joins the Omo Valley. Moreover, three sites that preserve the Halala defensive walls could be affected by the construction activities and may be covered by water if the reservoir is over flooded. Sied (2007: 27) also anticipated that “the newly constructed Gibe III hydro-electric power station may affect its (Halala walls) historic significance in the future.” Even though the interim archaeological survey partially identified the impact of Gibe III dam on the Halala walls, it was reserved from describing the magnitude and scale of the impact in measurable units (like kilometers, meters and so on).

Fig. 4. kati Halala wall located immediate to Omo River in flooding zone (photo by the authors)

At the beginning of January 2009, a discussion was held between the Mid-Day International Consultancy Engineers and Dawuro zone administrative bodies (with five members) on the importance of the project, impacts of the project and compensation issues. Among the other issues, it seems that the zone administrative officials stressed in their discussion about the historical significance of the walls for Dawuro society and attention should be paid to preservation activities.

On the contrary, some of the government owned magazines (zemen metset October 2006: 48), by referring to environmental and social impact assessment, stated that about 2% of the Halala walls (5kms) would be flooded by the reservoir. Disputes, surprisingly Abraham Dereje reported in the Ethiopian Herald (October 13 and 23/ 2013) that:

The construction of Gilgle Gibe III Hydroelectric Dam, which is expected to go fully operational in April 2016, will not have any effect on King Halala wall. A research undertaken on the dam`s environmental effect revealed…. that the artificial lake which will cover about 150 km of land will have no effect on King Halala wall, which was constructed by king of Dawuro in the 16th c to protect the people from external attack. The 175 kms long wall is completely free from any possibility of being under the water of artificial lake unless unexpected flooding happens in the area, Yacob noted. … However, the water of the artificial lake is expected to cover 2% (1.34 km of the 67km long wall) of King Ijajo wall, the other wall is located in Wolayta zone…  the dam`s reservoir will not totally have any effect on King Halala wall while only 2% of King Ijajo wall may be covered by it.

This quote may indicate the controversies of the interim archaeological survey findings and the government reports regarding the impacts of Gibe III on the kati Halala walls. Moreover, the existence of favoritism of studies towards the development projects could seems lead to wrong conclusions. Specifically, even though the interim archaeological survey suggested that six sites of Halala walls of Dawuro and two sites of Ijajo wall in Wolayita will be flooded by the reservoir, it has showed favoritism towards Ijajo wall. Likewise Tsadiqu (2014: 47) stated that even though the designed rescue mechanisms for Ijajo wall, which was built by the provincial ruler of Walyita seems fair, but it couldn’t put a clear rescue mechanism for kati Halala walls. Thus, the exact part of the heritage that would be submerged by the reservoir is unknown because of the absence of appropriate documentation and continuous in-phase archaeological and historical assessments.

On the other hand, it could be argued that, the commencement of Gibe III project in 2016 will have the following merits, if properly handled: promotion and conservation of the Walls; archaeological importance of the walls, the registration of the walls as national and international heritage, access to additional infrastructures (like boat and road transportations), and attract tourism and recreation development. These are the hopes aired despite the damages it causes to the heritage the Dawuro people cherished for centuries.

In nutshell, any reasonable person can see that the natural, local communities and the state led development projects are causing serious damages to the Dawuro wall. Leaving beside the controversy over the impact of the dam would have on the Dawuro Walls, serious attention to its conservation shall be given. According to UNESCO (2013: 25) there are two main approaches of conservation and management of heritage. The ‘conventional’ approach refers to the methodology adopted by the conservation professionals on the conservation of the materials of the past to be preserved for the sake of future generations. The other is ‘value-led’ conservation approach based on the values attached by all stakeholders (not only by the experts). In the latter case, conservation and management plans should be based on local values and, more importantly, on the cultural significance of heritages to the society. For instance, the Dawuro people regard the Wall as the symbolic and feels about their destruction stating that “walls are built up on our forefather’s bones and bloods and even walking on them is taboo” (EEPCO 2009). This has to be positively viewed and valued so that its protection shall be built on this value.

  1. Concluding Remarks

The great Dawuro walls are complex, unique and famous medieval dry stonewalls in the Omo Valley. The walls have been considered as signals for the existence of high degree of political and social cohesion of the society. The walls are sources of self-inspiration, pride and identity for the society that witnesses the patriotic deeds of the people by building strong unity. Historically, it is the living testimony for the Medieval Civilization in the Omo Valley during the 16th to 18th centuries. Scientifically, it can help to investigate the indigenous architectural technology in dry stone building and a potential area for research in archaeological, historical, and engineering fields of studies.

However, this article found that, first, state-led development projects are jeopardizing this historical heritage and worries of the Dawuro people are sidelined. Lack of emphasis from ARCCH for conservation of the walls at national level undermined its necessary cares and protections. This indicates that it needs cooperative conservation campaign to protect, safeguard, and preserve the heritage. Second, there should be an attempt to: first, launch awareness creation training for the local people and design a participatory and integrated conservation projects. Third, authors suggest that, it is quintessential empowering local experts and researchers on sustainable preservation. Third, do deep inventory assessment and research on the side of the effects of development projects on the heritage and clear naturally growing trees from the walls. Fourth, involve public universities and other research institutes in the conservation process, create open-air museums, build recreation centers and organize tour exhibitions.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

References

Abraham Dereje. 2013. Gibe III Dam Poses no Effect on the king Halala Wall. The Herald of Ethiopia, October 13.

_______2013.KawoHalala. The Herald of Ethiopia, October 23

______. “Yegibe 3 Tirufatoch.” (in Amharic). Zemen Metset, (October 2006 E.c ) 53: 48-49.

Amborn, H. 1989. “Agricultural Intensification in the Burji-Konso Cluster of Southwestern Ethiopia.”Azania: Journal of the British Institute in Eastern Africa, 24 (1):71-83.

Authority for Research and Conservation of Cultural Heritage. 2008. “Interim Report of Gibe III Archaeological project.”  Addis Ababa.

Aremu, D. 2007. “The Historical and Archeological Significance of Koso wall, Old Oyo National Park, Nigeria.” Africa update Letter 14:51-70.

Blake Janet. 2000. “On Defining the Cultural Heritage.” International and Comparative Law  quarterly ,  49: 61-85.

Demeulenaere, E. 2002.“Woods (Mora) and Social Organization in Konso (Southwestern Ethiopia).”Journal of Ethiopian Studies 35 (2): 81-111.

David, L. E.  `et al. `  2008. Tourism Policy and Planning: Yesterday, Today and Tomorrow.

   London: Elsevier Inc.

Elias Awato, Shiferaw Banjawand Abebech Ansebo.1999. Yesemen Omo Hiziboch Poletik Tarik, Part1 (inAmharic). AddisAbaba: Negade Matemiya Bet.

Ethiopian Electric Power Corporation. 2009. “Gibe III- Environmental and Social Impact Assessment.” CESI SpA-Mid Day International consulting Engineers. Addis Ababa.

Fujimoto Takeshi (2009). Armed Herders, Unarmed Farmers, and the State: An Analysis of Violent Conflicts in the Middle Omo Valley with Reference to the Cases in Malo, Southwest Ethiopia.  Nilo-Ethiopian Studies 13:63-77

Habreland, E.1977. “Ethiogenesis and Expansion in South west Ethiopia with special reference to Omotic Speaking People.” unpublished: Conference at the School of Oriental and African studies. London.

Hailuzeleke. 2007. “A Rapid Archaeological Impact Assessment in Wolayta and Dawuro Zones, Along Omo River:” A report .Addis Ababa.

_______ (2008) “Some Notes on the Great walls of Wolayta and Dawuro.” In annals D Ethiopia, 2007-2008, vol. 23: 399_412.

________ (2009)  “Dawuro During the Construction of the Wall of Halala.”  In Kirs Annually Bilingual Magazine of ARCCH. Wolde Derso (Ed.).45- 47.

Institute of Archaeology.1966.Ytintaw Tarik Kirsi Atebabk Megilecha. Addis Ababa

Johnson, B. and Christensen, L. 2004. Educational Research: Qualitative, Quantitative and Mixed Approach. New York: Pearson.

Kassaye Begashaw.1998. “yekirs tibeqana enikibkabe.”hig wot yekirisoch enkiskasen lemegitat mini medergi alebet bemil res letezegajew ager akefaw simipozem wusit yekerebe. Bekirs tinatna tibeka dirigit.Unpublished. Addis Ababa

MacDonald, K. C. 2012. “The Least of their inhabited Villages are fortified”: the Walled Settlements of Segou.” Azania: Archaeological Research in Africa 47(3): 343-364.

Ministry of Culture and Tourism. September 2010.The Halala Walls. In Kirs, Annual Bilingual Magazine of ARCCH 4 (1), 1-2.

Odede, F. 2008. “Gunda-buche: The Bank-and-ditch fortified settlement enclosures of Western Kenya, Lake Victoria Basin.”  Azania: Archaeological Research in Africa 43(1): 36-49.

Oliver Roland. 1968. The Dawn of African History. (ed). 2nd edition. London: Oxford University press.

Pillia, G, D. (September 2009). The Fish Eagle`s Comment:Travels in Southwest Ethiopia.Retrieved in 2013 from www.amazon.com.

Rosabelle Baswell (2005) “Heritage Tourism and Identity in Mauritain Village of Channarel and Le Morne.”Journal of South Africa Studies. Vol.31,  no.2. 283-295.

Samual Alemu. 2014. A Great Walls of Dawuro_ Kawo Halala. The Ethiopian Herald, February 2.

Seid Ahmad Mohhammed.2006.“A Historical Survey of Dawuro, Southern Ethiopia (up to 1974).”Unpublished M.A. thesis.Addis Ababa University.

Tsadiku.2014. Ye Dawuro Biher Tarikna Bahil (in Amharic). Addis Ababa: Alpha Printing Press.

Watson, E. E. 2009. Living Terraces in Ethiopia: Konso Landscape, Culture & Development. Oxford: James  Currey.

Wondimu Lema.2009. “Conservation and Preservation of Cultural Heritages. A case study on Halala Kela Dawuro Zone, SNNPR.”Unpublished B.A. thesis. Arba Minch University. Arbaminch

Wiels Simone. 2002. Oppression and Liberty. Translated by Arthur Willes and John Petrie. London. New York: Routledg.

Yesemen Omo zone Bahil Mastawokiyana Turism Memirya (1992, June) “Halala Kabe/Halala kela.” Wogaa.Vol. 3.pp. 44-45.

UNESCO.2013. Managing Cultural World Heritage.Paris. France

* Lecturer in History and Heritage Management at Mada Walabu University. He holds MA in Ethiopian Studie from Addis Ababa University. He can be reached at: admabe2007@yahoo.com.

**Researcher at the Institute of Indigenous Studies and Lecturer in Law at School of Law, Dilla University. He holds MPhil. in Indigenous Studies from University of Tromso, Norway. He can be reached at: zelalem.tesfaye430@gmail.com

[1] Even today, the low land area of Hala, Qayi, Sayki, and Zima Waruma Farmers Associations (FAs) in Loma Woreda and Dachiya Deneba, Zaba Garada, Dasha Aja, Garada Bachira, Garada Intela FAs in Gena-Bossa district had numerous early terraced plots. Those terraces found in the farm plots and in the forest were about 1 meter high and 0.5 meter wide. The distance between the corresponding terraces was about 5 meters. In those localities, small basalt stones could be found on most of the farming lands.

[2] In addition, there was a myth about “Gragn’s war” and his personality among the Dawuro oral traditions. There were a number of stone stelae called “Gragnsucha” (Gragn`s stone). According to the tradition, these stones were erected by the left- handed “Ahmed Gragn” as an anchor for his horses. Others maintain the view that it was the place where his soldiers were buried and these stelae were grave markers. Hence, these stones and the myths related to them strengthened the suspicion that the walls might have been constructed during the “Gragn’s war”.

[3] These seven administrative regions include: Gena, Bosa, Loma, Koyisha, Mareqa, Tocha and Isera.

2 This is not intended to publicize against the development project unlike to some of western media. But it is for the big deal to define the challenges for conservation of “undefined Ethiopian Heritage”

Business of Indian Railway: Strengthening the Economy

Naib Singh

Abstract

All the transport system as roadways, airways and railways exist in India. But Indian rail system has flourished itself in the major way. Indian Railways has large position in the economic development of the nation. Railway is very appropriate for the long journey. The origin of Indian Railway goes back in 1853. First train of India journeyed the distance of 22 miles between the Bombay and Thana. This transport system is providing employment second only to defense. Indian trains transport 90% of the total coal all over India. This sector is supplying the 50% of the power in the country. In 2007, this sector generated the revenue of USD 18.8 billion which has increased in the year 2015 up to USD 26.4 billion. Indian railway is assisting the economic and social development of the country by providing a sound business along with the employment to the large chunk of the population.

Key Words: Indian Railways, Foreign Direct Investment (FDI), Yatri Ticket Sewa Kendras, Suburban Mobile Ticketing System.

 Indian Railway

Indian railway is the third largest network among the various rail networks in the world. It has big role in the economic development of the country. Railway is very suitable for the long journey. The origin of Indian Railway goes back in 1853. First train of India journeyed the distance of 22 miles between the Bombay and Thana. At the time of beginning Railway transport system was operated by the private British companies for the business purpose. Government of India took over the first railway company in 1925. Thereafter in 1950, the Government took over other companies also. Now days Indian Railway has become the biggest nationalized enterprise of the country. For transporting the heavy and bulk commodities any other transport system cannot take place the railway transport. Indian railway network covers 66000 kilometer distance in the country. 21000 passenger and freight trains run daily on these lines. These railway lines are having 7146 stations all over the India.

 

Objective of the Study

This paper highlights the contribution of Indian Railway in the economic development. An analysis of the performance of the Indian Railways has been made in the study for the purpose. In the ending part containing the conclusion, the findings of the study have been pointed out after considering the various literature and data collected by the researcher.

 

Research Methodology

The present paper is based on the performance of the Indian Railways.  For studying and analyzing the present problem, the existing information has been considered from the various published and online sources.  Data for the analysis have been collected from the secondary sources. Main limitation of this study is that it is based on the material and information collected from the secondary sources.

Business of Indian Railway

Indian trains carry 23 million people everyday which is equal to the population of Australia. It transports the freight in the very big size i.e.1097 millions tones in a year. 13 lakh people are employed in the Indian railway. This sector is providing employment second only to defense. Indian trains transport 90% of the total coal all over India. This sector is supplying the 50% of the power in the country.

During the period of ten months i.e. from April 1, 2014 to January 31, 2015, the approximate earnings of the Indian Railways were reported at Rs. 128928.28 crore which were Rs. 114428.52 crore during the same period in the previous year. This sector has attained the increment of 12.67 % in the period of one year. This sector has gained significant growth in the various areas like line doubling, gauge conversion, electrification and lines commissioned.

Indian Railway has achieved big achievement in the area of electrification of routes. In the year 2014-15, 1375 kilometer railway line was electrified which was more than the previous year. The Government has set the target of electrification of 1600 kilometer lines in the coming year.

Expenditure on capacity augmentation of the Indian railway like new lines, doubling, gauge conversion etc., has been increased by 138 % in the year 2015-16. . The outlay for the passenger amenities works have been increased by 67% in the year 2015-16. Government has proposed an investment plan of Rs. 856020 crore in the upcoming five years -2015-2019. For making the railway transport system more competent a big amount has been approved by the Government worth Rs. 96000 crore.

Amenities Provided by the Rail Sector

Indian Railway has launched helpline no. 138 for the passengers for obtaining the various information. Various facilities have been started for the facilities of the passengers like Yatri Ticket Sewa Kendras, Operation Five Minutes, Suburban Mobile Ticketing System, Cashless Transactions through RuPay and Go-India Smart cards. Online facilities are also provided foe the passenger through they can avail the various information and facilities at home. More ticket are made available per minute on the internet for the passengers to avoid last minute rush. SMS alerts for the status of tickets, for destinations and as wake up calls are the mind blowing facilities. Safe drinking water units have been established for making available the hygienic drinking water. More than 9000 Bio-Toilet have been fitted on trains for maintaining the cleanliness in the coaches. Revenue geared by this sector is increasing over the years.

 

In 2007, this sector generated the revenue of USD 18.8 billion which has increased in the year 2015 up to USD 26.4 billion. This transport system is strengthening the Indian business in the significant manner. And it is expected that by the year 2020, Indian railway will touch the revenue of USD 44.5 billion. Government of India has allowed 100 % Foreign Direct Investment (FDI) in this sector for opening the doors for investors in the more advanced projects like high-speed railways, high-powered electrification of lines and high-speed tracks and suburban corridors.

 

Conclusion

Indian Railways is the flourishing transport system of the country. It has become the third largest rail network of the world by occupying the big revenue generator. Revenue generation by this sector is increasing year by year and strengthening the economy in the significant way.  This transport system cannot be ignored when the talk prevails regarding the efficiency of various transport means.  Indian railway is assisting the economic and social development of the country by providing a sound business along with the employment to the large chunk of the population.

References

Daft Ruddar Sundharam K.P.M. (2007): Indian Economy, S. Chand and Company Ltd., New Delhi.

Rail Badhe-Desh Badhe, Report of, Ministry of Railways, Govt. of India

http://indiainbusiness.nic.in/newdesign/index.php?param=industryservices_landing/405/2

http://www.ibef.org/industry/indian-railways.aspx

http://makeinindia.com/sector/railways/

Cultural Impact of Mobile Phone Packages Advertisement On Native  Youth Of District Layyah

 

Ch. Tanveer Ahmad

 

   Abstract

This study explores the effects of mobile package advertisements on the cultural transformation among youth (BZU-Bahadur Campus).  It was explore that all the respondents one way or the other use mass media (Television, Radio, Newspaper, Magazine, Internet and Outdoor) Sources for gaining information about mobile package advertisements. The comparative analysis of the selected type of media, however, showed that overall respondents preferred television relatively more for acquiring information about mobile package advertisements followed by other mass media channels. The respondents had for less dependency on the internet for this purpose. It was evident from the empirical findings that overwhelming majority of the respondents did not listen to radio for acquiring information about mobile package advertisements. The critical analysis of empirical evidence in terms of youth’ exposure to mobile package advertisements and attention paid to the mobile package advertisements showed a positive correlation. The analysis explored that the respondents who spent more time on media for mobile package advertisements got more information from these sources accordingly. The study’s findings in this regard extended full support to the research hypotheses: ‘The more the exposure to mobile package advertisement then the more their knowledge about mobile packages”. And ‘The more they pay attention on the mobile package advertisement then the more effects on their cultural patterns. The study’s findings in this regard extended full support to the research hypotheses: ‘The more they watch the mobile package advertisement then the more the effects on their social interaction patterns”. Results furthers indicate that males somewhat of the view that package advertisements effects in term of relative interaction as compared to female  who presents their views. The study’s findings in this regard extended full support to the research hypotheses: ‘The more they use and watch; mobile and mobile package advertisements then the more effects on their social activities”. The comparative review of the respondents’ further indicates that females are little affected from the slogans used in advertisements as compared to male, and there is no significant difference among all the categories includes music, model, beauty, dressing, hair style and brand respectively. The critical analyses of empirical evidence in terms of reason behind using the connection they are subscribing reveled that, overall majority of the both male and female respondents using their connection because of good signal service as well as sms packages.. Finding regarding peers both male and female showed same situation while female respondents like to use the connections only for the purpose of sending messages.

1.0 Introduction:

Youth’s role is structuring of a nation and progression of a country is worth noting. Transformation of a culture is subject to ambitions, adoptions and goals of the youth. In this modern era, the major target of cellular companies is youth. Through mobile package advertisements youth is attracted to increase sales and income of cellular companies, but it is up to the youth that how much acceptance and receptiveness is shown by them. Development of technology is hallmark of modern world and youth is pivotal point if this advancement. Well established and flourishing cultures are dominating the frail ones. The question to be noted is whey these companies are offering new packages without exploring the outlook of youth the purpose behind these packages should be explored whether they are to facilitate the layman or youth only. Actually students are severely affected by these packages and they are losing their interest in their studies. They are diverting from their goals. Their creative and innovative tendencies are getting faded due to prolonged telephonic contacts (cited at: zeewaqar77.hubpages.com).

Almost everybody is growing in an atmosphere saturated with mass media, consisting of television, newspapers, radio, magazines, internet, advertising, films, billboards and music. Advertising is a subset of promotion mix which is one of the 4P’s in the marketing mix i.e. product, price, place and promotion (Latif & Abideen, 2011). In the early 1950s, Du Mont television network started the new cult of specifying some time for commercial advertising on the screen in 1960s new trends introduced in advertising phenomenon that had glamorous attractions for the audience. The youth and children are favorite target of advertising companies (cited at: http://www.articlesbase.com).

The history of advertisements can be traced back into primitive eras. Different models and symbols were used by the producers to divert the attention of the customers. In the old ages, products were handmade and a limited quantity was produced but the situation changed later and the products were made at large scale. In this modern age, advertisements have achieved a position of effective communicator between the manufacturer and the customer. A company cannot achieve the status of an acknowledged brand until it specifies a lion’s share for it advertisements activities (Hussainy et al, 2008). Advertising activates in Pakistan comprise the standards and trends which are followed universally. Advertising have shown a flexible attitude to the changing business standards, scientific, cultural and social transformation. In 1947, after partition a few number of advertisement models were followed which covered the local population of the age. Now a day’s not even a single aspect of our life is unaffected by advertising. Criteria of judging the popularity of a TV programs is a subject to the length of commercial breaks. Usually a popular program has one-fourth time specified for advertisements. Just a decade back this ratio was one-tenth. According to an estimate, at the end of 2010, advertising expenditures were 30 billion rupees. TV advertising claims 58% of the total advertising budget in the country which is an indicator to the popularity of TV channels. Other media include 24%, radio 4%, outdoor 9% and other media 5%. An important point to be noted is that the Telecommunication sector became the largest ad spend in Pakistan (cited at: http://www.gallup.com.pk). Television commercials are more effective source of promoting products than print ads. Manufacturer packs their products in frames that have ideological and cultural symbols and TV is the most powerful source of advertisements (Jhally, 1997).

Statement of the Problem:

What are the Effects of Mobile Package Advertisements on the Cultural Transformation   among Youth?

 Objectives of the Study

There is an apprehension among the public that the Mass Media may adversely affect the Youth’s cultural activities and minds. Therefore, it is important to conduct a study on Mobile Package Advertising effects. So, this study will be conducted to find out the effects of Mobile Package Advertisements on the Youth in Sargodha, Pakistan.

·         To explore the consumption patterns of Mobile Packages Advertisements by the Youth.

·         To determine the extent of interest tacking in the Mobile Packages Advertisements by the Youth.

·         To determine whether they like the situations shown in the Mobile Packages Advertisements.

·         To what extent do they like to adopt different situations shown in the Mobile Packages Advertisements?

·         To find out the effects by the use of the Mobile and package advertisements on the educational activities on the youth.

·         To explore the extent of transformation of cultural trends, rituals, norms, values of native youth due to the exposure to the Mobile Packages Advertisements.

·          To find out relationship between viewing Mobile Advertisements and its effects on personal appearance and lifestyle of Youth.

2.0 Literature Review:

Worldwide increasing use of mobile phones especially among the young people has become one of the favorite topics of academic researchers. Usually, researcher has major focus upon effects of mobile package advertisements, upon the youth and cultural and social changes due to these package advertisements.

The central point of this study is the evaluation of cultural changes among the youth due to mobile package advertisements. The literature review will reveal that one of the major concerns of the researchers, throughout the world, is to not the amount of exposure to mobile package advertisements and its effects upon the youth and society. The advertisements roles the culture, where they are presented may cause cultural conflicts (Zia, 2007).  Because of rapid communicating sources world has adopted the form of a global village. Telecom sector has changed communication set up everywhere and this is one of the most discussed topics in Pakistan, now a days. Since last few years, telecom sector is one of the emerging sectors in Pakistan and is attracting many new investors (Butt, 2006).

The literature of Clark & Salomon (1986) study revealed that mass media itself has not strong effects on audience but the quality of the message which is being delivered by the mass media has its effects (Clark, 1983, 1994). “What people see is what they believe” is a renowned proverb. It is evident by different research studies that people try to compare themselves with what they consider better. Westbrook (1998) has suggested that people may apply a variety of different types of evaluative standards in reaching a particular satisfaction appraisal, depending on situation and personal factor. In Pakistan, mobile phones are in easy access to everyone because of competitive atmosphere among companies of both services providers and phone set providers. Due to this increasing demand for cell phones, companies are investing abundantly in this sector. Now a days, mobilink, telenor, ufone, zong, and warid are five major functioning companies in Pakistan (Sargana, 2005). Usually children and young people are target of advertising and they are consequently converted into customers. Advertising is pervasively targeting public places like schools and by some critics considered type child exploitation. Sometimes by advertisements psychological aspects of target viewers are focused which may prove harmful in the long run. Some people think that advertisements are making new additions to cultural values (cited at: www.articlesbase.com). It is the responsibility of Pakistan Telecommunication Authority to regulate and establish new telecommunication services and to monitor the functioning and maintenance of telecommunications services in Pakistan (PTA History 2005).  In Pakistan, people have religious bent of mind and usually try to regard Islamic laws. In our culture, people are very sensitive about their life partner’s especially female family members and children. So while drawing advertising images these facts should be kept in mind. Situations where girls are talking to their boyfriends, students using their cell phones in educational complexes, girls getting mingled with boys, should not be reflected in advertisements. It is one of the significant elements to explore dimensions of the local culture of a country where a company is going to launch its business operations. So, adequate understanding of the local culture may result in a successful business on the other hand misunderstanding of the local culture may lead to improper decisions resulting into blocking of business (Hofstede, 2005). Differentiating cultural contrasts is a key factor to successful worldwide advertisements (Keegan, 1989). The point is to be discussed is that customers grow in a specific culture and adopt diverse features of the culture. So consumer responds to the advertisements that are in harmony with his cultural values and traditions (Boddewyn et al, 1986).

Hofstede (1980) defines culture as, the interactive active aggregate of common characteristics that influences a group’s response to its environment” and suggests culture as the collective programming of the mind which separates the member of one group from the other. In view of hofstede, structure of Pakistani culture is collectivistic whereas American culture is individualistic. Likewise Swedish, Norwegian and Danish are feminine cultures whereas Pakistani is masculine one (ITIM [no dated]). Now a day’s majority of sociologists believe that basically culture consists of symbols, ideals, and abstracts perspectives of human societies. The essence of culture is not its handicrafts, tools or other tangible objects but how the numbers of the group associate meanings to these objects. Norms, symbols, associations and perspectives are indicators to differentiate one group from the other in the modern communities. People of a cultural group attribute associations, to symbols and ideals in the similar way (Banks, 1989). Sindhi, Muhajirs, Punjabi, Baloch and Pashtun are five major ethnic groups in Pakistan. Language is major indication for identification of ethnicity in Pakistan. Almost more than twenty languages are spoken in Pakistan but Punjabi, Sindhi, Pashto, Balochi and Urdu are abundantly spoken. Urdu is the official language and is spoken and understood throughout the country. In most of schools and universities, academic activities are conducted in English, so it is a de facto national language of Pakistan (Library of Congress, 2007).   No aspect of life either it is cultural, economic, political, recreational or religious is beyond the shackles of transition. The old fabrication and classification of social structure is facing a threat of change which is slow but steady. Initially we may accept little change in our dressing style, room arrangements and eatables change is one of the pleasant features of life but it should be positive always. If we adopt negative changes consequently they will have negative effects upon our living styles (cited at:www.hamariweb.com/articles). In cultures of large power distance, it is an important point that people pass most of their time in their family circles but on the other hand peoples in cultures of low power distance spend most of their own managed   leisure activities. As Pakistani culture has bent to large power distance culture, so this perspective should be regarded well when marketing policies are formulated (Mooij, 2002). In Pakistan, joint family system is strong enough in which not only immediate relations but distant relations like cousins, uncles, nephews and grandparents are regarded well. So, Pakistan culture has features of collectivism. In Pakistan people give enough regards to their traditions, norms and emotions which are reflected through their behaviors. People have deep association with their cultural values. So Pakistani culture can be considered short term oriented culture (ITIM, [no dated]). In Pakistani society, male dominates female. Sometimes even female are not allowed to do job and get involved in fruitful life activities. People do not like possession of mobile phone by their females and try to impose their own decisions upon dependant females (MQM, 2007).

3.0 Hypotheses

The Hypotheses design for the study as follows:

3.1 (A) Major Hypotheses

Greater the exposure to mobile package advertisements greater the effects on culture on the native youth (Students of BZU-Bahadur Campus).

    The core purpose of this study to dig out effects of mobile package advertisements especially (Television Advertisements) and other mass media channels which are Radio, Newspapers, Magazines, Internet and Outdoor ads on the culture, social life, values and behavior patterns of native youth. The researcher was interested to examine if the mobile package advertisements has any effects on native youth and if ‘Yes’, to what extent has it effected the youth culture at it basic level in terms of the following factors:

  • Family and social interaction patterns;
  • Appearances and life style;
  • Cultural Practices i.e. values, rituals, food, language, dress and traditions;
  • Domestic and other activities.

Research had selected above mentioned factors based on the conclusion, after reviewing the relevant literature i.e. most of the researchers were of the view that viewing mobile package advertisements generates socio-economic and cultural changes. The following sub-hypothesis was formed on the basis in the above-mentioned factors.

3.2 (B) Sub-hypothesis:

  • The more the exposure to mobile package advertisement then the more their knowledge about mobile packages.
  • The more they pay attention on the mobile package advertisement then the more effects on their cultural patterns.
  • It is more likely that the youth get information about mobile package advertisements more from television as compared to the other sources.
  • The more they watch the mobile package advertisement then the more the effects on their social interaction patterns.
  • The more they watch the mobile package advertisements then the more they like to adopt different situations shown in the mobile package advertisements.
  • The more they use and watch; mobile and mobile package advertisements then the more effects on their social activities.

4.0 Methodology:

Methodology means coherent arrangement by which research plan is executed, on the other hand research design refers to the relation between research method and the nature of study. Regarding present study’s demand, survey research has been planned to draw information from the target audience in usage.

4.1 Survey Research

In Neuman (2007) view, survey is a qualitative social research in which one systematically asks many people the same questions, then records and analyzes their answers

This study was launched to explore the effects of mobile package advertisements on the cultural transformation among youth. It is also the purpose of the study to explore to what extent the cell phone usage has impacts on students’ studies. Cultural norms and values of the native youth as well as society. Keeping in view the nature of the study, survey methodology was considered to be a suitable procedure for analyzing effects and cultural change introduced by the mobile package advertisements.

4.2 Unit of Analysis

Specification of group of persons or unit of analysis for study purposes is one of the major steps of research process. In Babbie, (1992) view, unit of analysis are the people or things whose parameters are observed, described and explained by social researchers. The units of analysis in the present study are the students of the BZU-Bahudar Campus Layyah, and the purpose was to explore perception about mobile package advertisements.

4.3 Population

Reinard (1994) defines population as extensive universe of incidents from which the sample is taken. In Neuman (2007) view, population is the name of variety of cases from which a sample is selected by a researcher and is described in theoretical terms.

In this study, the universe is the male and female students of BZU-Bahadur Campus. The first step in the research study is to specify the group of persons or unit of analysis for study. The universe in this research consists of the students of BZU-Bahadur Campus, who use different mass media channels (Television, Radio, Internet, Newspaper and Outdoor) for watching and listing mobile package advertisements.

4.4 Sample

Every researcher wants to conduct an extensive survey of the whole population to draw reliable findings for the study. But the ground realities do not support this desire and it is very difficult to study the whole population. So for making the study convenient, researchers use procedure of sampling.

4.5 Sampling Methods

Convenience sampling procedure was used for classification. Convenience sample also known as available sample is an accumulation of promptly approachable subjects for study. Exponents of using convenience samples assert that if a phenomenon, feature or trait does in fact exist, then it should exist in any sample. This sampling process is usually supportive in pretesting questionnaires or other preliminary work (Wimmer & Dominick, 1983). For data collection purpose, three hundred respondents selected. The sample was further divided on the basis of gender 50 males and 50 females.

4.6 Sample Size

 Keeping in view the resource constraints, convenience and purposive methods for selection of the respondents was used for collection of data from the target population. Due to time limitation and financial constraints, it was not possible for the researcher to collect data from the large population in University of Sargodha. Therefore, one hundred respondents of equally consisting males and females students from BZU-Bahadur Campus Layyah was selected.

5.0 Findings

In the contemporary life, media is playing incredible role in providing information about every sphere of life round the clock. In the field of advertisements, media has become the basic need of individuals everywhere. This study’s results explore the effects of mobile package advertisements and cultural transformation among youth.

                        Table 1.1 Exposures to Mobile Package Advertisements

  Over All Male Female
Very Often 21 19 22
Often 36 35 37
Somewhat 13 13 13
Little 23 22 25
Never 7 11 3

In survey research male and female respondents have been given the equal representation. The analysis of given data reveals little difference between male and female respondents. Overall (36%) often and (23%) little expose to mobile package advertisements. While female (37%) very often expose to the package advertisements than males. Respondent’s responses about exposure to mobile package advertisements further revel that male (11%) who significantly never prefers to expose mobile package advertisements as compared to the females, respectively ( see table 1.1).

6.0 Statistical Tools 

 6.1 Regression Analysis

A statistical measure that attempts to determine the strength of the relationship between one dependent variable (usually denoted by Y) and a series of other changing variables (known as independent variable. The two basic types of regression are linear regression and multiple regression. Linear regression uses one independent variable to explain and/or predict the outcome of Y, while multiple regressions use two or more independent variables to predict the outcome.

  • To what extent would you like to adopt the following in your life?
 

 

Coefficientsa,b

Model Unstandardized Coefficients Standardized Coefficients  
B Std. Error Beta T Sig.
1 Exposed from the Mobile package .334 .075 .315 4.440 .000
Attention on the Mobile package .559 .070 .564 7.938 .000
a. Dependent Variable: adopt the mix-gathering
 
Coefficientsa,b
Model Unstandardized Coefficients Standardized Coefficients  
B Std. Error Beta T Sig.
1 Exposed from the Mobile package .386 .085 .274 4.521 .000
Attention on the Mobile package .847 .080 .644 10.608 .000
a. Dependent Variable: adopt the dancing
 

 

6.2 Analysis of Variance

A statistical analysis tool that separates the total variability found within a data set into two components: random and systematic factors. The random factors do not have any statistical influence on the given data set, while the systematic factors do. The ANOVA test is used to determine the impact independent variables have on the dependent variable in a regression analysis.

Ø  To what extent would you like to adopt the following in your life?

    Sum of Squares df Mean Square F Sig.
adopt the mix-gathering Between Groups 2.253 1 2.253 1.092 .297
Within Groups 614.747 298 2.063    
Total 617.000 299      
adopt the dancing Between Groups 15.413 1 15.413 8.795 .003
Within Groups 522.253 298 1.753    
Total 537.667 299      
adopt the kissing Between Groups 63.480 1 63.480 39.092 .000
Within Groups 483.907 298 1.624    
Total 547.387 299      
adopt the slang words Between Groups 20.280 1 20.280 12.758 .000
Within Groups 473.707 298 1.590    
Total 493.987 299      
adopt the hand shacking Between Groups 48.803 1 48.803 23.478 .000
Within Groups 619.447 298 2.079    
Total 668.250 299      

 

 

 

  7.0 Results & Discussion

The discussion of this study reaffirms the study statement, discusses the issues, and reaches a final judgment. It is a belief based on your reasoning and on the evidence you have accumulated. This is the place to share with readers the conclusions you have reached because of your research.

Through this study, sustained efforts have been made to explore the effects of mobile package advertisements on the cultural transformation among youth (students of BZU-Bahadur Campus).  It was explore that all the respondents one way or the other use mass media (Television, Radio, Newspaper, Magazine, Internet and Outdoor) Sources for gaining information about mobile package advertisements. The comparative analysis of the selected type of media, however, showed that overall respondents preferred television relatively more for acquiring information about mobile package advertisements followed by other mass media channels. The respondents had for less dependency on the internet for this purpose. It was evident from the empirical findings that overwhelming majority of the respondents did not listen to radio for acquiring information about mobile package advertisements.

The review of the respondents regarding using internet shows that male somewhat preferred to use internet than the female respondents. It was further explored that most of the female did not use outdoor sources as compared to male respondents for gating information about mobile package advertisements. An analysis of the present study shows respondents’ preference to different sources to get the information about their mobile packages according to their interests. It is observed from the empirical findings of the study that overall majority of the respondents are those who significantly preferred television to getting information about mobile package advertisements (ref of tables).

The critical analysis of empirical evidence in terms of youth’ exposure to mobile package advertisements and attention paid to the mobile package advertisements showed a positive correlation. The analysis explored that the respondents who spent more time on media for mobile package advertisements got more information from these sources accordingly (table 1). The study’s findings in this regard extended full support to the research hypotheses: ‘The more the exposure to mobile package advertisement then the more their knowledge about mobile packages”. And ‘The more they pay attention on the mobile package advertisement then the more effects on their cultural patterns

. The study’s findings in this regard extended full support to the research hypotheses: ‘The more they watch the mobile package advertisement then the more the effects on their social interaction patterns”. The finding of table 1.3 observed that overall friends who are significantly very much effected from the mobile package advertisements as compared to all other categories. The comparative analysis of the study further indicate that male respondents who somewhat effected from package advertisements on parents interaction as compared to females. It is further observed from the empirical findings that female respondents are of the view that mobile package advertisements very much effected the friends interactions while males presented their somewhat perception about the effects. In case of effects with coworkers, teachers and peers interaction patterns respondents of both male and female respondents show no significant difference among their responses. Results furthers indicate that males somewhat of the view that package advertisements effects in term of relative interaction as compared to female  who presents their views (table 1.2).   After the review of the empirical evidence it was observed that mobile package advertisements played major role in effecting the social activities of the youth, including sleeping time, study time, sports, eating habits and meeting with friends (table 1.5). The study’s findings in this regard extended full support to the research hypotheses: ‘The more they use and watch; mobile and mobile package advertisements then the more effects on their social activities”. The finding of table 1.5 observed that overall sleeping time, study time and meeting with friends are more affected by watching mobile package advertisements than sports and eating habits. Critical review of the respondents’ responses regarding the factors effecting the youth in mobile package advertisements in term of slogans, environment, music, model, beauty, dressing, hair style and brand raveled that, overall environment very much effect the respondents in mobile package advertisements. The comparative review of the respondents’ further indicates that females are little affected from the slogans used in advertisements as compared to male, and there is no significant difference among all the categories includes music, model, beauty, dressing, hair style and brand respectively. While only very little difference is observed in case of slogans and environment effects in term of mobile package advertisements (table 1.3). The critically analysis of empirical evidence in terms of the likeness of different components in mobile package advertisements indicate that, overall male and female respondent significantly preferred to like actors in mobile package advertisements. Study results further indicate that sports persons are very much liked by the male respondents as compared to female in mobile package advertisements (table.1.4).

The critical analysis of empirical evidence in terms of purposes behind using the mobile phone by youth explored that, overall female preferred to use mobile phone for different purposes including getting information; keep in touch with family, because of their peers, for entertainment and for browsing internet. In this regard male respondents showed no significant interest for purpose behind using mobile phone as compared to female (table 1.6).

The critical analyses of empirical evidence in terms of reason behind using the connection they are subscribing reveled that, overall majority of the both male and female respondents using their connection because of good signal service as well as sms packages. Comparative analysis of the study further indicate that male respondents preferred to used connections due to good signal services; while  female are used cellular connections due to the cheep call rates as compared to the male respondents. Finding regarding peers both male and female showed same situation while female respondents like to use the connections only for the purpose of sending messages (table 1.7).

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Tourism Entrepreneurship as Correlate of Employment Opportunities and Infrastructural Facilities Improvement in Osun Osogbo Sacred Grove of Osun State, Nigeria

 Jegede Charles Temitope 

 Abstract

Tourism entrepreneurship has become an important sector to both advanced and developing nations including Nigeria. It is seen as capable of being an agent of change in the landscape of economic, social and environment of a tourist destination. It has also generated employment opportunities to the communities and a major driver of infrastructural development in all countries of the world. This paper x-rayed tourism entrepreneurship in Osun Osogbo Sacred Grove of Osun State, Nigeria with a view to examining correlation between tourism entrepreneurship and employment opportunities and tourism entrepreneurship and infrastructural facilities improvement. The Correlational research design was adopted. Two null hypotheses were formulated and tested at 0.05 level significance. The questionnaires were administered using multistage stratified random sampling technique to select the one hundred and fifty (150) respondents adopted for the study. Data were collected using fifteen (15) items four points likert scale questionnaires while Pearson product moment correlation statistical analysis was used for data analysis .The Result revealed that there is significant relationship between tourism entrepreneurship and employment opportunities and tourism entrepreneurship and improvement in infrastructural facilities. The study concluded that tourism entrepreneurship is an agent of employment opportunities and infrastructural development. Government and private investors should fund this sector in order to attract foreign visitors like it does in countries like Jerusalem (by Christians) Tibet (by Buddhists) and mecca (by Muslims).

Keywords: Employment Opportunities, Correlation, Infrastructural Facilities, Sacred Grove, Tourism Entrepreneurship

Introduction

Tourism entrepreneurship is the most attractive and the fastest growing entrepreneurial industry in the world. Tourism entrepreneurship in 2005 turned out to be the second largest entrepreneurial industry and accounted for global Gross Domestic Product (GDP) (Rosli & Azhar, 2007).

In Malaysia the tourism entrepreneurship has experienced impressive growth as it contributes to foreign exchange, investment and employment opportunities as well as strengthening the services account of the balances of payment (Sheldon and Var, 1989).

According to UNCSP (1999) tourism entrepreneurship is the world’s largest entrepreneurship industry and creator of jobs across national and regional economics. It stated further that net has been significantly improved through contribution of tourism entrepreneurship.

Elliott and Mann (2005) asserted that tourism entrepreneurship’s role in development has evolved significantly, providing not just foreign exchange economic growth and employment but also an opportunity for host community participation in biodiversity conservation, urban growth, infrastructure overhaul and planning urban and rural development, environmental restoration, coastal protection and cultural heritage preservation.

Glasson Godfrey & Goodey (1995) argued that tourism can be a catalyst for socio-economic development by means of providing and generating employment, exchange earnings, balance of payment and infrastructure benefiting both local and tourists.

In a field study conducted by Mbaiwa (2003), he found out that people were employed in tourism related businesses, such as lodges hotels financial institutions and the handicraft industry in the Okavango, Bostwana.

 According to Sam et al. (2014) tourism entrepreneurship has been regarded as a means of economic modernization in various indicators including living conditions, ability of life and well-being of population.

In Nigeria for instance tourism sector has been neglected until recently when the new government identified tourism entrepreneurship as an employment venture that can boost the economy and reduce the unemployment rate in the economy and reduce   the unemployment rate in the country.

It is against this backdrop that this paper examines tourism entrepreneurship as correlate of employment opportunities and infrastructural improvement in Osun Osogbo Sacred Grove of Osun State, Nigeria.

Objectives of Study

The objectives of the study are to

  1. examine the correlation between employment opportunities and tourism entrepreneurship development in Osun Osogbo Sacred Grove of Osun State, Nigeria.
  2. assess the correlation between improvement in infrastructural facilities and tourism entrepreneurship development in Osun Osogbo Sacred Grove of Osun State, Nigeria.
  • make appropriate recommendation to improve tourism entrepreneurship for socio-economic development in Osun Osogbo Sacred Group of Osun State, Nigeria.

Literature Review

Concept and Challenges of Tourism Entrepreneurship

Sinclair and Stabler (1997) defined tourism entrepreneurship as the professional application of knowledge, skills and competencies or monetizing a tourism related new ideas, by an individual or a set of people by launching an enterprise or diversifying from existing in order to pursue growth while generating wealth employment and social good.

Morrison et al. (2001) also defined tourism entrepreneurship as activities concerned with the survival and securing sufficient income in the hospitality business.

Saaymon & Saaymon (1998) regarded tourism entrepreneurship as activities related to creating and operating a legal tourism tourist’s enterprise. It also includes all activities and interplay that happens in a period of tourist journey.

Seyed et al. (2013) identified the challenges of tourism entrepreneurship in Mazandaran.

They include:

  1. Financial constraint
  2. Lack of infrastructural development
  • Barrier cause by international sanction
  1. Cultural barriers
  2. Tourism entrepreneurship inertness
  3. Insufficient tourism marketing; and
  • Insecurity

Ijason and Izobo (2012) argued that many obstacles to tourism entrepreneurship are in efficient publicity, political instability, lack of interest, financial constraint, inadequate government intervention, emigration of the youth and communal conflict among others.

Tourism Entrepreneurship Development and Employment Opportunities

Tourism Entrepreneurship is one of the leading job creators in the world The industry employs more than 98 million people directly representing over 3 percent of all employment. When indirect and induced impacts are included the industry contributes to around one in eleven jobs worldwide.

For instance in Nigeria, tourism entrepreneurship plays significant roles in socio-economic development of the country.  This is because it contributes towards alleviating the major political social and economic problems that characterize the rural and urban centers (Ojo, 2014).

In Nigeria, the contribution to government revenue from levies on Hospitality Sector (registration and other charges) recorded N179m in 2004 while N190m was generated by company tax (National Bureau of Statistics, NBS). In 2011, the industry contributed about N1,232 billion (3.3 percent) to the GDP in Nigeria (Sam et al, 2014). From the foregoing, the only way to have sustainable tourism is through the development of the entire neglected tourist sites in the country. This would translate to increased contribution towards gross domestic

 product, employment generation, improved economic and social progress within Nigeria and

Africa as a whole.

Elochukwu (2012) maintained that tourism industry offers opportunities in jobs creation and strengthening of the nation’s economy. According to WTO (1998), Nigeria will gain a rise in employment of 897,500 which will translate to N252bn in investment equivalent to 1.6 percent increment and 1.4 percent annually with the aim of hitting 5.4 percent in 2022.

Munzali (2011) also agreed tourism entrepreneurship development generated 838,500 jobs directly in 2011 (1.4 percent of total employment) and this was forecast to grow by 7.0 percent in 2016 to 897,500 jobs.

Tourism Entrepreneurship Development and Infrastructure

The strong link between tourism entrepreneurship development and infrastructure has been

theoretically established by a numbers of scholars including Gunn (1998) and Inskeep (1991). They cited the infrastructure potential determinant of the attractiveness of a tourism entrepreneurship destination. They stressed that a good road enhances accessibility of tourists to different part of the destination while sound airport infrastructure ensures that tourist experience a comfortable transition from plane into the borders of the destination country and vice versa

In a study conducted by Gearing (1974), he found out that infrastructure (comprising electricity, roads, water, safety services, health services, communication and public transportation) is a key determinant explaining tourist arrivals.

In Nigeria for instance, Government commitment to develop most especially communities with tourist attraction sites in have resulted in the development of modern towns and cities in Nigeria.

Etefia (2004) argued that improvement in infrastructural development is paramount to tourism entrepreneurship development. Nigeria Government commitment in provision of basic amenities of life such as electricity, good roads, pipe borne water, communication network of standard, improvement of facilities of hotels and guest houses and provision of adequate security network through the localization of police and civil defense stations in most communities is a big boost to the tourism entrepreneurship development sector.

Research Methodology

Research Setting

This study was carried out in Osogbo, Osun State, Nigeria. Osun Osogbo Sacred Grove is in the  heart of Osogbo the capital  of Osun State founded  some 400 years ago in South west, Nigeria. The dense forest of the Osun State Grove is one of the last remnants of primary high forest in Southern Nigeria. The group was inscribed as a UNESCO WORLD Heritage Site in 2005. It is an active religious site where daily, weekly and monthly worship takes place. In addition an annual processional festival is celebrated in the month of august at the place. The Grove is also a natural herbal pharmacy containing over 400 species of plants, some endemic of which more than 200 species are known for their medicinal uses. The group is seen as a symbol of identity for all Yoruba people, include those of the Africa diaspora, many of whom make pilgrimage to the annual festival.

Sampling Method and Survey Decision

A sample of one hundred and fifty (150) respondents from 45 years and above were selected for the study from Osogbo community which includes worshippers of Osun Osogbo and indigenes of the town. The correlational survey design was employed.

Research Instrument

A well-constructed and validated instrument was used for data collection. The instrument was designed into two sections. Sections “A” consists of respondents personnel data while section B consists of ten item on issue that relate to the variables.

A test – retest reliability estimate was calculated using 30 respondents from Osun Osogbo worshippers and indigenous of the town.

The calculated reliability analysis coefficient range of 0.86 to 0.89 was obtained. The data collected for the study was analyzed using Pearson product moment correlation statistical technique to examine the relationship between employment opportunity and improvement in infrastructural facility on tourism entrepreneurship development in the Osun Osogbo Grove of Osun State, Nigeria.

Table 1

Pearson Product Moment Correlation Analysis of Relationship between Employment Opportunities and Tourism Entrepreneurship Development in the Osun Osogbo Sacred Grove of Osun State.

The results of the data analysis in the table 1 shows that the calculated r-value of 0.97 is greater than the t-critical value of 0.195 at .05 level of significant with 148 degree of freedom. From the above result obtained, the null (Ho) hypothesis was rejected while the alternate (H1) was upheld and retained.

This implies that there is a significant relationship between employment opportunities and tourism entrepreneurship development in the Osun Osogbo Sacred Grove of Osun State, Nigeria.

Table 2

Pearson Product Movement Correlation Analysis of Relationship between Improvements

Infrastructural Facilities and Tourism entrepreneurship Development in Osun Osogbo Sacred Grove of Osun State, Nigeria.

From data analysis in Table 2, the calculated r-value of 0.96 is greater than t-critical value of 0.195 at 0.05 level of significance with 148 degree of freedom. Based on the result of the finding, the null (Ho) hypothesis was rejected while the alternate (H1) hypothesis was upheld and retained.

This attests to the fact that, there is a relationship between improvements in infrastructural facility on tourism entrepreneurship development in the Osun Osogbo Sacred Grove of Osun State, Nigeria.

Discussion of Findings

Research findings show that tourism entrepreneurship plays an important role in this socio economic development of the community.

It is a major driver for the development of infrastructural facilities and also a tool for job creation.

These empirical findings corroborate Ojo (Ibid) that tourism entrepreneurship is an agent of socio-economic development

Conclusion

This study has examined tourism entrepreneurship in Osun Osogbo Sacred Grove, Osun State, Nigeria. The research findings from data analysis show that there is a significant relationship between employment opportunities and tourism development in Osun Osogbo Sacred Grove, Osun State, Nigeria.

Moreover, there is a significant relationship between improvement in infrastructural facility and tourism entrepreneurship development in Osun Osogbo Sacred Grove, Osun State, Nigeria.

Finally, tourism entrepreneurship is an agent of employment opportunities and socio-economic development.Government and private investors should fund this sector in order to attract foreign visitors like it does in countries like Jerusalem (by Christians), Tibet (by Buddhists) and Mecca (by Muslims).

Recommendations

  1. Government, individuals and private investors should fund the development of tourism entrepreneurship to stimulate infrastructural development and job creation.
  2. Government should make policy that will facilitate tourism entrepreneurship development in all tourist sites in the country. This will create job opportunities and     improve infrastructural development.

iii.      Nigeria school curricular at both primary and secondary levels should be reviewed so that   entrepreneurship could be incorporated as compulsory subject in order to start grooming       a generation of tourism entrepreneurs in the country.

  1. There should be an effective campaign in the media about tourism and tourism sites in the

           media about sites in the country to encourage internal demand for tourism.

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A Review on Impact of Teacher Training Programs on the Attitude of Teachers

Reuben Nguyo Wachiuri

Abstract

The purpose of this paper is to look into the impact of teacher training programs on the attitude of teachers. The preservice and in service programs were considered. Various aspects were looked at such change of attitude towards inclusion, use of ICT, teaching profession, micro teaching and so forth. The results show that teacher training impacts positively on the attitude of the teachers. Notwithstanding individual teachers have particular temperaments and personality traits that influence how they approach new ideas and situations. Thus, learning outcomes in teacher education are a function of both what programs offer and what teacher trainees bring to the training course. It is also worth noting that at times experienced teachers did not have a change of attitude but they had an improvement in their efficiency. In some cases teachers change in attitude did not translate to a change in behavior due to lack of facilities in the schools.

Key Words: Attitude, pre service training, in service training, teacher trainee

Introduction

Education is undergoing transformations across different parts of the world including Africa. The reform impulse has seen the rise and construction of new learning standards and assessments which will only work if there is investment in the capacity of educators to work together effectively. It’s time to clear away non-essential demands and build capacity in our schools for smarter teaching and learning. Educators are ready for it, students deserve it, and our future prosperity and security require it (Valerie Strauss, 2013). Improving teachers by building their capacity in their professional and personal life is important in the process of reforming education.

Today, students need to learn how to transfer knowledge and skills to real-world problems by communicating and collaborating in groups locally, nationally, and globally to find creative solutions that are innovative, efficient, and sustainable (Valerie Strauss, 2013). Instead, we have 21st century learners being taught by 20th century teachers in a 19th century educational system (Asia Society, 2012). Because of the globalized world’s new demands for careers and life in the 21st century, international educational leaders are transforming outdated educational systems to reflect a variety of instructional strategies and assessments that will engage multicultural and diverse student populations.

According to Trorey and Cullingford (2002), teachers are central to the capacity of schools to perform and no amount of policy reform will make education more effective unless teachers are

part of the change. One of the fundamental facts that educators and teachers have to bear in mind

is to know how important it is to have the ability to stay current and utilize the most up to date

information. Continuous provision of teachers needs through different forms of support such as

training and other forms of career development are a crucial component in nearly every modern

proposal for educational improvement. Regardless of how schools are formed or reformed, structured or restructured, the renewal of staff members’ professional skills is considered

fundamental to improvement.

Global trends show that majority of our teachers have had opportunities to attend well developed and thoughtful workshops on how to transform teaching and learning. However, the enthusiasm engendered by the workshops wane when they return to the classroom and the reality of the thousands of other things that have to be done in order to achieve effective teaching and learning (Joyce and Showers, 2002).

 

Attitude on Inclusion

            There is some evidence that an important predictor of successful integration of students with disabilities in regular classrooms is the positive attitude of teachers (Sharma, Florin, Lowerman & Earle, 2006; Al-Khatteb 2004; Avramidis, 2001; Mowes, 2000; Elloker, 1999; Gadium, 2002; Dover, 2002; & Mckeskey & Waldrom, 2002). Research evidence also sugggests that positive teachers’ attitudes towards inclusion often begins during pre-service teacher preparation (Jung, 2007; Avramisids, Bayliss, & Burden, 2001; Campbell, Gilmore, & Cuskelly, 2003; Shippen et al.,2005). Subban and Sharma (2007) pointed out that if teachers leave from the university with negative attitudes then those attitudes are difficult to change. Consequently, positive attitudes can and need to be fostered through both training and positive experiences with students with disabilities.

            The effect of teacher preparation for inclusion is known to have significantly affected pre-service teachers’ attitudes in both Jordan and UAE. Teacher efficacy in implementing inclusion directly affects their practices and attitudes toward including students with disabilities in general education (Sharam, et al., 2006; Pace, 2003). Both males and females had negative attitudes towards people with disabilities in both Jordan and the UAE. One reason for the negative attitudes of males and females could be that pre-service teachers in this study had not been informed that students with special needs would be included in their classrooms and that, as general educators, they do not prefer to be responsible for teaching students with disabilities in the regular classroom. Other reason could be attributed to the fact that the number of male students in this study was small (Al Zyoudi M., Al Sartwai A. & Dodin H.2011).

            Jordanian pre-service teachers had more positive attitudes than their counterparts in UAE. This result could be attributed to the fact that UAE as a nation is relatively new, having been established in 1971; hence, much of its effort has been devoted to creating new programs and services in all aspects, particularly in education. These efforts are still in early stages and need more time to prove their effectiveness. In contrast, Jordan has a long history of providing education for all students. Education in Jordan has received much attention and improvement including preparation of teachers, programs and curriculum. These developments play a major role in improving the quality of services and programs which reflects on improving pre-service teachers attitudes towards inclusive education. This interpretation seems supported by Sharam et al., (2006) who concluded that pre-service teachers from Western countries (i.e. Australia, and Canada) had more positive attitudes toward students with disabilities than their Eastern counterparts (i.e. Hong Kong and Singapore).

            Pre-service teachers in the UAE considered the absence of appropriate materials and equipment as barriers to successful inclusion. Pre-service teachers in this study were critical of the services provided for students in general education classrooms. On the other hand, in Jordan, pre-service teachers showed positive attitudes towards inclusion, because they found appropriate resources that facilitated successful inclusion. This result is supported by Alzyoudi (2006) who found a strong relationship between sufficient resources and successful inclusion. Pre-service teacher education must, therefore, be concerned with the promotion of teacher attitudes as well as instructional competences (Andrews, 2002; Reinke and Moseley, 2002).

            Pearson (2009) says that teacher education is a context in which changes in attitudes, beliefs and values do occur. Atkinson (2004) and Forlin et al. (2009) note that if the negative attitudes of pre-service teachers are not addressed during initial teacher education, they may continue to hamper the progress of inclusive education efforts in schools. Training in special/inclusive education has consistently been found to have influenced educators’ attitudes (Campbell et al., 2003; Cook, 2002). Lancaster and Bain (2007) agree that in general, there is a positive change in attitudes after undertaking an inclusive/special education unit of study and this is the case across a number of contexts and countries (Ching et al., 2007; Kyriakou et al., 2007).

            However, Molina (2006) found research evidence to demonstrate that theoretical classes and reading are not sufficient to modify teachers’ and students’ negative attitudes towards pupils with special educational needs. Loreman et al. (2007b) conclude that if pre-service teachers are going to develop positive attitudes towards inclusive education, they need opportunities for direct interaction with people with disabilities, instruction on policy and legislation relating to inclusive education, and opportunities to gain confidence in practical teaching situations with students with disabilities.

            Johnson and Howell (2009) also show that attitudes are amenable to change through a course and an assignment that involve the analysis of case studies in inclusive education. Elhoweris and Alsheikh (2006) suggest that attitudes can be improved by increasing students’ knowledge about learners with disabilities and ways to meet their learning needs and suggest that teacher education programmes may need to include more alternative learning styles and instructional strategy.

            Lambe (2007) found that successful teaching practice in the non-selective sector had the most positive influence on perceived competency and on general attitudes towards inclusion.  A study by Yellin et al. (2003) however, concluded that mere exposure to students with additional needs may not be enough to change attitudes in a positive way –it is the quality of experiences which produces real change. Campbell et al. (op. cit.) provided a one semester course on human development and education and field work with learners with Down syndrome. Following this, students felt significantly less discomfort, uncertainty, fear and vulnerability when interacting with people with disabilities. They also reported feeling less sympathy, an outcome also noted by Tait and Purdie (2000) which may indicate a more relaxed approach to disability as opposed to an overly sympathetic view.

            Studies overseas have found that many teachers have less than positive attitudes towards students with disabilities and their inclusion in general education classrooms (D’ Alonzo, Annemaree Carroll and Giordano, & Cross, 1996; Vaughn, Schumm, Jallad, Anne Jobling, Slusher, & Saumell, 1996). In a study of teachers in rural British Columbia, it was established that both their in service and preservice education had inadequately prepared them for the realities of inclusion (Bandy & Boyer, 1994). Teachers reported a high percentage of children with special needs in their classrooms who had a wide range of disabilities. They revealed a grave concern pertaining to the lack of support services available to the students and themselves, and disclosed a perceived inability to provide optimal educational programs to children with special needs because of inadequate teacher preparation and lack of adequate resources. Of 231 teacher trainees in Northern Ireland and Scotland, 96 percent indicated that they did not believe their professional training had prepared them to meet the challenge of inclusive education (Wishart & Manning, 1996). Another study conducted in 45 states in the U.S.A. concerning inclusion reported that respondents did not feel prepared to meet the needs of their students with disabilities (Lombard et al., 1998).

            Hickson, (1995) asserts a positive attitude change towards people with disabilities was noted on completion of a mandatory disability course component. In addition, attitude formation and change were also linked to contact with people with disabilities. In an Australian study, Forlin, Jobling, and Carroll (2001) identified several factors that were related to interactions with people with disabilities for a group of preservice teachers. It was found that preservice teachers had a high level of sympathy toward people with disabilities, were fearful of being disabled, and felt vulnerable in interactions with people with disabilities.

            A survey of teachers undertaken by the Queensland Government (Disability Services Queensland, 1999) further reported that 86 percent of the respondents considered that others would not feel relaxed and comfortable when interacting with people with a disability. Annemaree C., Chris F. & Anne J, (2003) observed that the most noticeable improvement regarding interactions with a person with a disability was that preservice teachers felt less ignorant, more able to act normally and surer of how to behave, once they had completed the course. They also demonstrated less pity and a greater focus on the person rather than the disability.

 

Attitudes on Computer Information Technology (ICT) Usage

            Teo, T., Lee, C. B., & Chai, C. S. (2007) study shows that perceived usefulness, perceived ease of use and subjective norm were significant determinants of pre-service computer attitudes. Facilitating conditions did not influence computer attitude directly but through perceived ease of use. These findings demonstrate that social norm and facilitating conditions are potential variables that may be used to extend the Technology Acceptance Model (TAM) for research on computer attitudes.

Wong et al (2005) examined the use of the Internet among 310 pre-service teachers using questionnaire survey method. They found that pre-service teachers’ use of the Internet was influenced by support from friends, confidence level, attitude towards the Internet and perceived usefulness (PU). Khine (2001) studied 184 pre-service teachers to examine their use of Information Communications Technology (ICT) through studying their attitudes towards computers and found a significant relationship between Computer Attitudes (CA) and its use in the institution. Yuen & Ma (2001) administered the Chinese Computer Attitude Scale for Teachers to 216 secondary teachers in Hong Kong to examine the factors that influence the instructional use of computers and their results revealed that affective attitudes, general usefulness, behavioral control and pedagogical use were significant in determining the use of ICT among teachers, accounting for 37% of the model specified. You can read more on the website.

            A key reason for studying teachers’ CA is the ability of attitudes to predict computer usage. Research has shown that a teacher’s attitude towards the computer is a major predictor for future computer use (Myers & Halpin, 2002) and their need for learning computing skills that in turn will lead to computer literacy (Zhang & Espinoza, 1997). For example, Yildirim (2000) found that teachers who used computers more would tend to develop positive attitudes that promote further use of the computer in their daily teaching tasks and conduct activities that require computers to play a major role in, for example, computer-mediated forums.

 Attitude on other Variables

            In a study in Iran, Shahmohammadi (2014) noted the short in service training course significantly affected the teachers’ attitude in the learning environment which includes: Relationship with Students, Presentation and Culture and Adjustment and not in Individuals and Activity. The reason being, they had already developed a positive attitude towards the same during their teaching practice and teaching experience. According to Senior (2006) it is nearly impossible for teacher to implement all the principles of teaching that they have been taught in training courses since these courses are overloading teachers with a plethora of methods, and teaching skills. This may account for the high number of mistakes in the two areas of presentation and execution/method.

            Shahmohammadi (2014) also asserts that in some cases there was a mismatch between the student teachers’ attitude and their teaching practice in class. That is to say they failed to put into practice what they valued .The researchers are of the opinion that the reason why the teachers did not follow some of the training guidelines might be due to their being overwhelmed with a surplus of principles on the one hand and being new to the atmosphere and inexperienced on the other. This might have made it difficult for them to make on the spot decisions in spite of their willingness to do so. This finding supports Ajzen’s (1988) claim that teachers’ attitudes may be something and their actual behaviors may be something else based on the opportunities and resources available to them. This point is consistent with the common observation that some teachers who agree with particular types of activities do not carry them out in their classrooms. For these teachers, attitude is not predictive of their behavior. The point to remember is that teachers’ inadequate performance should not be considered as an indication of their incompetence. If they are given enough time and practice they would probably gain the confidence to be more judicious in their decision making.

            Researchers have observed that some experienced teachers also did not follow the training course guidelines. The reason might be the incompatibility of what the teachers had gained through years of experience and what was introduced as sound practice in the training course. Their experience might have convinced them that what the training course introduced as effective practice was not feasible. This case is also in line with what Hollingsworth (1992) has theorized. He claims that prior knowledge and experience serve as a filter to pedagogical learning during the pre-service years, altering how pedagogical instruction is learned and enacted by teachers. This was actually observed in this study since some teachers who had a few years of experience in teaching did not follow exactly what was prescribed to them in the training course and preserved their previous beliefs and personal theories. As individuals, teachers have particular temperaments and personality traits that influence how they approach new ideas and situations. Thus, learning outcomes in teacher education are a function of both what programs offer and what teacher trainees bring to the training course.

            Srivastava (1989) attempted to study the impact of teacher education programme of Lucknow University on pupil- teachers’ attitude and teaching efficiency. The findings of study were: Most of the trainee groups changed their teacher attitude positively and significantly after training.  However the experienced male trainees did not show any change in their teacher attitude, there was no significant change in the teacher-aptitude of the male postgraduate student-teachers and the experienced female trainees as a result of the training. All the trainees showed significant and appreciable improvement in their classroom teaching performance, after the completion of the training, the females showed better teacher-attitude and aptitude than the male trainees. Male trainees showed better teaching efficiency than female trainees, and the trainees teaching social sciences showed better teaching efficiency than those teaching science and mathematics.

            Roy (1991) examined the impact of the elementary teacher education programme on attitudinal change of the elementary teacher-trainees of Orissa towards community involvement. The elementary teacher education programme with the elements of community involvement, both in theory and practice, positively affected the change in attitude of the student-teachers towards community involvement. Both the categories of student-teachers were almost equally prone to change in their attitude towards community involvement. Previous teaching experience had no role to play in the change in attitude of student-teachers towards community involvement.  The degree of interest in teaching was responsible for accelerating the development of attitude towards community involvement.

            Ramachandran (1991) attempted to conduct an enquiry into the attitude of student-teachers towards teaching. The findings of the study were: Regular college teacher-trainees had a more favorable attitude towards teaching than the correspondence course teacher-trainees, female teacher-trainees had a more favorable attitude towards teaching than male teacher-trainees, the sons and daughters of teachers had a highly favorable attitude towards teaching. Post Graduate (PG) teacher-trainees had a more favorable attitude towards teaching than undergraduate teacher-trainees; the nature of the course did not influence the attitude of teacher-trainees towards teaching.

            Yadav (1992) studied the impact of teacher training on certain personality characteristics of trainees. The findings of the study were:  All the dimensions of self-concept increased through teacher training except the feeling of inadequacy which decreased. Social maturity of the teacher-trainees increased in all the dimensions except for self-direction, personal adequacy and enlightened trust; the teachers’ training had a significant influence on their self-concept, social maturity and attitude towards the teaching profession.

            Fortune, et al. (1965) designed a questionnaire to assess attitudes of students towards micro teaching technique in Stanford summer micro technique clinic. The result was quite encouraging. It was found that 60 percent of the participating students reported their micro teaching experience either very or extremely valuable. Dhadwal (1981) in his study of attitude of B.Ed. trainees towards teaching profession found that trainees belonging to urban areas have more favourable attitude as compared to those belonging to rural areas. Men have less favourable attitude as compared to women towards teaching profession. Raina (1990) found that there was no significant difference in attitude towards teaching profession. Between the in-service education science, arts and commerce teachers differed significantly in their attitude to teaching.

Shukla (1997) conducted a study on the attitude of the college teachers towards their profession and found that majority of teachers show favourable attitude towards their profession. Female teachers show greater positive attitude than male teachers.

            Sali (2003) studied the attitude of teachers towards four aspects of in-service training programme i.e. content enrichment of school subject, teaching methods, new trends in education and innovation in education and interpreted favorable attitude towards different aspects. Depaul et al. (2003) studied the difference in the attitude of elementary school teachers towards in-service education in between non graduates, graduates and post-graduate, married, unmarried, urban and rural. The result showed that there is no significant differences between the mean attitude score towards the in-service education with regard to different variables.

Conclusion

 The review shows that the teacher training programmes have an impact on teachers’ attitudes towards various aspects in the teaching profession. Both preservice and in service programs were looked into. It is also notable that not only do the programs influence the attitude of the teachers but also their past experiences and personality traits. Moreover, the attitudes of the teachers do not always translate to behavior change due to lack of equipment and materials.

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Writing as a Process of Reconstructing and Reforming Fractured Communities

 Pratibha Singh

Abstract


Though India is mounting towards development in varied fields but cast system conversely, till present, situates as an encumbrance in the overall augmentation of the nation, overlooking a substantial amount of inhabitants. The way Dalits are treated in India is similar to the way African-Americans were pressed to the periphery and looked down upon in America. This hierarchy has been apparent not just in the social order but in literature as well. The atrocities of both these marginal groups were not endowed with adequate magnitude or voice and hence, the subaltern was not a component of the literary canon for a very extensive period of time. It is solely through their ceaseless endeavors that they have made their way from the edge towards the core. Progressively the ever hushed and tangential subaltern groups started putting across their unfortunate experience by sharing them with the outside world through writing. These writers, through minority groups chose to share their tribulation through the medium of writing in order to harmonize and to fortify the sufferers with positivity as well as to claim parity and sovereignty. Dalit and African-American communities have had a comparable experience of chronological marginalization which led to their united resentment. However, Literature has the potential to connect the past with present and also, at the same time, assists the country, society and individual to reconsider their concerns. Therefore, I will take up the following texts in my paper and highlight the above mentioned ideas.

In, Autobiography of An Ex-Colored Man (1912), James Weldon Johnson, represents the position of a Mulatto protagonist, residing in America under conditions of white dominance. The narrator-protagonist in the novel illustrates the consequences of racial discrimination and brutality on the protagonist’s subjectivity and worldview. His problematic state further leads to ambivalence of his identification with his (legally) black and (visibly) white societies and his eventual resolution to get ahead as a white in order to escape the disgust of racism.

A similar kind of revelation of discrimination can be noticed in the writings of Bama Faustina Soosairaj, a Dalit writer from Tamil Nadu, who bears a sense of labor and purpose in her writing. She stands as a challenge for the Indian literary canon merely for a few reasons; first of all, she is a woman and second and most importantly she is a Dalit woman. She stimulated the tranquil world with her first piece of writing that was published in 1992, Karukku , followed by Sangathi. She shared her experiences with the whole wide world through writing and has been a notable part of Literature ever since. In Karukku, Bama exemplifies her identity dilemma of being a Dalit and her struggle for survival against patriarchy. Through her writing, she describes the importance of empowerment, education and employment for those who are exploited for various years. She reinforces the fact that for a better living, eradication of untouchability is imperative, so that the victims of Casteism can take pride in their true identities.
These examples make the fact very evident that in order to come out of their trivial state(s), these writers chose to facilitate writing as an expression of their uneven past. Writing was used as a tool by such marginalized and oppressed writers to awaken the consciousness of the population and also to heal themselves through the written word.

My paper, through the chosen texts/writers, will try to explore the importance of writing one’s experiences down and the way it helps in converting a fragmented identity into a complete whole.

KEYWORDS: Dalit, African American, Fractured subaltern communities, Progression.

            Marginalization is an immense impediment faced by a variety of sections of the social order. A number of communities have been pushed to the periphery of the society from a very extensive period of time. These sections have had experience of enormous containment and inequity. The focus of such communities is greatly upon declaration of human rights, individuality, mutiny against inequality and desire for a new-fangled society; devoid of favoritism. Literature of the marginalized confers such two dissimilar Diasporas but one general idea of humanity in Black Americans and Dalit Indians.
Dalits and African-American communities have had an analogous experience of chronological marginalization, which further escorted to their cohesive resentment. However, Literature has tried to incorporate and support these marginalized sectors, it has given tone of expression and prospective to these sections to amalgamate past with present and also, at the same time, aided the nation, civilization and individual to reassess their apprehension. Both these literatures have a facet of remonstration and to rummage for identity. They have elevated plenteous voices to emphasize their tribulations. This paper shall discuss the significance laid by the marginalized writers on the act of writing and recording their brutal experiences. For such writers, the act of sharing and unfolding the bruised history of neglected communities becomes an act which proves to be a therapeutic process for both the writers and the readers of Dalit and Black communities.

            The term Dalit, is a Marathi word, which means devastated. In the current circumstances the word Dalit does not symbolize merely untouchables; the term in fact, is an extensively germane word to all subsidiary, indigenous, subaltern in addition to other groups like Muslims, Christians, Neo Buddhists and also to upper caste women in India, who are distinguished against physically, economically and socially (Negotiating Margins: African American and Dalit writings). Indian Dalit writers like Mulk Raj Anand, Mahashweta Devi, Faustina Bama have instituted a distinctiveness and brought about a colossal uprising in Dalit literature in India. These writers believed in the notion that writing is essential in communities that have been debarred from didactic prospect; in communities with lower literacy rates. Although for those in the boundaries, admittance to value edification and encouragement for writing is not easily accessible. In the midst of poor literacy rates along with monetary complexity, a lot of marginalized inhabitants locate writing itself as opulence. The act of writing becomes exceedingly crucial for them to demonstrate their individuality and also to make others aware and acknowledge their predicament. Writing for such writers bears out to be a form of “catharsis” (Jane Schukoske), through writing, an individual can articulate her/his self and is able to comprehend excruciating distress better and also, can share them with others at the similar moment in time. Writing, therefore, legitimates one’s story/reality which can be used to make one’s affliction accredited. This can be better understood with collaboration to Faustina Bama’s Karukku (1992) along with James Weldon Johnson’s The Autobiography of An Ex- Colored Man (1912).

Faustina Bama began to be distinguished as a writer with the publication of Karukku (1992). Her novel demonstrates the appearance of Dalit writings and made her one of the foremost Dalit woman writers in India. The narration moves from past to present, exploring a variety of events, that she had experienced during her life. Her work has been called an influential representation of Dalit suppression by numerous critics and readers. Karukku illustrates not just her individual sufferings but the exploitation and suppression of the entire Dalit community. Bama, in one of her interviews stated that “Dalit life is excruciatingly painful, charred by experiences; experiences that did not manage to find room in literary creations”. Therefore, through her novel, she is sharing her agony with her community as well as with inhabitants belonging to further superior classes.

            One of the most significant aspects presented in the novel is the oppression of Dalit Christians in the hands of the church. Karukku gives a picture of how Dalits were discriminated against of which Bama provides a variety of accounts; they were not allowed to sing in the church choir, there were different schools for the affluent, elitist upper caste Christians and for poor Dalit non Christians. In her works, she depicts how she and her community have been deceived by the assurance of autonomy and distinction by the convent, the church and by humanity as a whole. Bama outlines her religious growth as a Catholic and her realization of herself as a Dalit: for instance, her portrayal of her exclusion from the rituals of which she was initially a participant, but later was debarred from the same for being an ‘untouchable’. Bama wrote in the preface of her novel: “The driving forces that shaped this book are many: events that occurred during many stages of my life, cutting me like Karukku and making me bleed; unjust social structures that plunged me into ignorance and left me trapped and suffocating: my own desperate urge to break, throw away and destroy these bonds; and when the chains were shattered into fragments, the blood that was split then; all these, taken together.”, providing her readers with an idea of her aspirations to write this novel, that is, to empathize and heave alertness amid her readers regarding the ghastly state of Dalits.

            In the novel, Bama is introduced to the structure of untouchability when she was a student of third standard. While returning from school, she witnessed an upsetting incident of a Dalit handing over a small package to an upper caste man, but without touching it. He had tied the small package to a thread in order to make sure that the small package is not ‘polluted’ by his contact. This disturbing episode made Bama question the society, and leaves her wondering “what did it mean when they call us ‘Paraiya’?” “We too are human beings” (13). Incidents like these stimulated her to search for ways to fortify herself and her community from the compressed state. Bama’s elder brother, however, makes her realize the importance of education for her emancipation. Her brother makes her comprehend that she can never be endowed with dignity or revere, as she is a part of ‘paraiya jati’ unless she educates herself and thus leaving a profound impact upon her. After completing her education, Bama takes up a job of a teacher at a convent but soon becomes conscious that the circumstances there are not much different. She observes the various ways with which Dalit children and teachers are exploited by the upper class nuns. Thus, revealing the hypocrisy that lies inside the sacred walls of educational institution and church. Bama, through her novel takes an exceptionally courageous action of penetrating an area where no other Dalit woman had ever stridden.

            She illustrates the never- ending state of oppression through a variety of instances, out of one is that of her grandmother. Her grandmother was a servant at an upper class family and was commanded over even by the children of the house. She, on the contrary, used to address them as ‘Ayya’, which means master. Her grandmother has accepted her fate as a servant and used to appease Bama by making her understand that: “These (upper caste) people are maharajas who feed us and without them how will we survive?” Bama confers how Dalits were fed with the leftovers of the upper castes; they were unnecessarily insulted and beaten and one such incident is mentioned by the writer when she is falsely charged for “stealing coconut”. She is blamed, rebuked, trodden and suspended in the name of caste, and the validation she received by those in authority for their conduct goes like: “ after all you are from chery, You might have done it. You must have done it.”  Regardless of surpassing in her studies, she is treated with blatant insolence by her teachers and other fellow students. The facts that Dalits are made to toil under upper caste families as bonded laborers; the refusal of upper castes to sit by the those belonging to lower castes in order to keep their ‘purity’ undamaged and how Dalit children at her school were asked to stand for the duration of assembly and were made to do all the menial and personal works of the educators, together act as a reminder to her of the actualities about her caste and eventually agitating her to shriek for parity through her writing, by keeping the  portrayal of repression, untouchability, casteism,  as the focal concerns of Bama throughout the novel. To her the resolution to all the misery lies in education and expression.  According to her, it is merely through education that the subjugated can have a chance to establish their capability as equals. She outlines the atrocity of those in authority by stating the following “It is because of this we are unable to find way to study and to proceed like everyone else. And this is why a wretched lifestyle is all that is left to us.”  She sympathizes with the fellow bearers and exclaims that they are all “dying several deaths within”. For her, the realization and courage to introspect and to revolutionize “is true devotion to God”. Her departure from the religious order and her lenience with superior regions of education and deliverance of the downtrodden is the outcome of her devastating history as a Dalit.

 Hence, in Karukku, Bama portrays lives of the unfortunate section of the society; her portrayal is the representation of excruciating experiences as a Dalit headed for progression of self recognition and liberation. She emphasizes the idea of eradicating disparity at various levels and empowerment through education and consequently for a better survival of Dalits.

Akin to Dalit literature that highlights the caste prejudice of Indian society; African American literature has concentrated on the role of people of African American descent with reference to the superior American society that is highly color prejudiced. The great efforts of African American populace to ascertain themselves as individuals in their own right came to light with the writings of Richard Wright, Alice Walker, Toni Morrison, Richard Waldo Emerson and various other literary giants of African American derivation.

            James Weldon Johnson’s The Autobiography of an Ex-colored man depicts whites’ enthrallment with skin color and the possibility of ‘passing’ as a white. Passing refers to the capability of an individual to be considered as a member of social set other than their own with the intention of gaining societal acceptance. The novel estimated much of the literature of Harlem Renaissance. The novel’s central character is a black who is light enough to pass as a white. When the protagonist realizes that by forcing himself in the white community he can ignore the atrocious and fearful life of Black society, he decides to pass as a member of white culture. Benjamin J. Patterson in Ethnic groups USA, states that the novel illustrates the penalty of racial bigotry and hostility on the protagonist’s subjectivity and worldview; and it results in the oscillation of his conflicting identifications with the black and white cultures and his final decision to pass as white. The circumstances are such that the Ex- colored man realizes that he cannot attain his ambition, a name, recognition and a better future as a Black and therefore decides to spend his life as white. His assessment is based on the intensity of oppression performed through diverse forms of racial favoritism apparent in the realities of segregation and racially motivated violent behavior such as ‘lynching’. The binary system is such that white signifies ‘normalcy’ and ‘superiority’ and black, on the contrary, is associated with ‘other’ and ‘inferior’. While Patterson entitles the achievements of the anonymous protagonist “personal” and “hollow”, the protagonist’s employment of mixed race inheritance to his own advantage depicts the exigency for ways to redefine as well as to secure his position in the society. His denial to name himself becomes a threat to the white society, as they fall short to identify and control him, making him a prospective rebellious force. The powerless section, through the protagonist, overcomes racial prejudice, objectification and detestation by the superior white society. The protagonist ensures his endurance in a hostile milieu through forged identity and anonymity but at the same time, he is torn into fragmented self as he cannot identify to either black or white society. The theme of passing, written by a black author, gives the readers an idea of how the oppression and brutality of whites made an individual disguise his genuine identity and recreated the convention of color partition, policy which demands that one accepts a position within a determined social order. When the protagonist finally decides to wholly get ahead as white at the end of the novel, he has decided to stifle a major part of his identity, thus annihilating his probability to accomplish true contentment and self-awareness.

Correspondingly, the account of Dalit writers contains equivalent themes of exclusion and expression. The works of these marginalized authors include descriptions of the lives of the poor, the inconceivable regulations that were imposed upon untouchables, and Blacks, their atrocities, and the inequality they faced. These writers chose the form of writing to represent their fortitude and documentation of tales of conquerors, tales of righteousness, conquering uncertainties. Genres like that of writing and other ways of expression play key roles in social alteration movements. Autobiography, narrative, theatre and verse grant prospects to identify disparity. For the marginalized, writing is imperative as it advances the sense of identity and offers instants of stimulation that subsequently endow them with valor to ensue. This awakening of united vigilance has the potential to construct confidence to verbalize and articulate for a group of people and in opposition to injustice. In support of the marginalized, writing provides insightful expanses that allow readers to commiserate, to identify a stance that the society may refute or rationalize in daily interactions. An unswerving, opinionated writing is an unswerving call for civilian feat. This stimulation is capable of bringing parity, transparency and accountability among society.

India and America exhibit analogous hegemonic socio-economic- cultural-political structures of oppression that demarcate the identities of the marginalized in the respective civilizations. Dalit writers in India and Black writers in America have formed potent literature in the route of time that can no longer be entitled, Marginalized literature, as it has come to inhabit central phase as Mainstream literature.

Works Cited

Ambhore. Uttam Bhagvan, Rao. Kateswar. Quest for Inntegrity: A reading of Bama’s Karukku.   2009

 B.C. Indu. Silence Speaks: Astudy of Bama’s Karukku. 2013

Bama. Faustina. Karukku. 1992

Cardosa. Maria Luiza. Racial Passing in James Weldon Johnsons The Autobiography of An Ex-             Colored Man. 2011

Duresh. J.G. Towards a New Dawn: Reflections on Bama’s Karukku.2014

Johnson. James Weldon. The Autobiography of An Ex-Colored Man. 1912

Karunaker. A. Negotiating Margins: African American and Dalit Writings. 2012

Nanda. Shaweta. Re-Defining the “margins” Female voice, body and identity in the works of
African American and Dalit women writers and artists.
2012

Oza.Preeti. Literature of Bias: Intercultural and Cross-Border comparisons between Dalit literature and Black American Writing. 2013

  1. Dinesh Babu. The Theme of “Passing” in the novels of James Weldon Johnson. 2014

Patterson. Benjamin A.  Ethnic Groups USA (Xlibris Corporation).2008

Roy. Mantra.“Speaking” Subalterns: A comparative study of African American and Dalit Indian literature. 2010

Sargar. Shivaji D. African American and Dalit Autobiography. 2012

Schukoske.Jane. Identity Writing and Citizen Participation. 2012

Souda .Saveen. From Suppression to Democratic Space.: African American’s struggle for  freedom.

The Impact of Economic Globalization on International Trade Trends in Developing Countries at the Beginning of Third Decade

 Said Mohammad Karim

  • Introduction

Currently, the world is experiencing a new scientific revolution in information, communication, transportation and technological knowledge-intensive. This revolution has deepened the globalization of all aspects of economic life of the movement of goods, capital, services and skilled labor. It became the technological revolution and in particular its part informational pivotal role. With The emergence of the phenomenon of globalization, which is the current stage of development of international economic relations, properties, and not put forward a new theory or a new perspective to understand the mechanisms of this development, and is a composite concept basically means examining the nature of the developments that have taken place for the international relations of economic, social, cultural and political dimensions, which makes impact on the trends of this development in the future.In other words, this might consider to be characteristics of the modern capitalist system.This is taking shape at the beginning of the Nineteenth and Twentieth centuries, which prompted researchers to give up the use of the concept of system, which necessarily involves the mechanisms and rules are clear and specific. Interested in studying changes in the relations between the inside limbs, in favor of the concept of globalization, which seems more neutral in the phenomenon of the more obscure and at the same time. However, this neutrality does not hide faith dimension inherent in it and which threatens the countries that rejected extinction and extinction, especially developing countries .premise from which this search extent to which developing countries of economic globalization and trade liberalization and the acceleration of goods and services flows, are developing their current state countries can to engage in the international economic system.

  • Concept of Economic Globalization

The current stage known a group of radical changes in the global economic system, predicted for the beginning of a new economic system characterized by milestones and trends are different from those prevailing before. Hence, the world is controlled by two trends which are linked and that they were separate, namely, globalization and economic liberalization.These two trends already taken place in switching conditions, the formation of economic behavior, and become more attached to influential tracks international national economy, and so became a success and progress to the strength of nations and blocs measured, this is even linked to the extent of participation or involvement paths of these two directions towards globalization, which has become prevalent even more dominant force in the world today, it was not coincidence. The return of the dream that accompanied the individuals since ancient times, to expand the range, mobility and investment, transfer of wealth and profit open broader horizons, as a result is made possible of the change in the international system, and the decline in the concept of a centralized economy or router to be replaced by the concept of a market economy, and its adoption as a tool essential for development. This concept, which stretch in all directions, is seen to the world as a single market, and thus is represents and embodies a vision based for a large segment of the countries that were leading and defending the principles of a free economy, giving the private sector a leading role. This means the predominance of the ideology of the free economy, triumph of the market economy, market mechanisms, and political liberalism. Consequently, globalization of the economy and on the scope of each of the international economy began to spread to all levels of production, financing, technological, marketing and administrative (Kella, 2011).

By taking a comprehensive look at the global situation, it can be said that the world has become more essential than ever before, and that the economical differences have become more acute and severe than they used to be and that the global distribution of income has become less balanced and less fair, though there is a large gap dominant to the world, it is likely to represent a serious threat to the growth achieved and the continuous development in the future.

The advanced industrial countries, which have committed themselves to the principles of free economy and previously defended him and worked on the publication, these countries are driving the global developments and designed a way that suits them.Because at this stage they have methods and the elements, it has a vested interest and potential of circulation, published and approved by the largest possible number of countries. These countries have prepared themselves in advance, who beneficiaries and are supported by an engine with motive to activate economic their income and activate its institutions list by exploiting existing possibilities and opportunities in the world.

However, developing countries that suffer from significant transitional structural and social problems, in most of these countries are still grappling with and affected by the global developments accelerating. All of these forces and trends formed with each other at the current stage the process of transition of the new global economic system. Which must be closer to the analysis of its components as well as determine the characteristics and features to identify the transformations and challenges and issues that began determined in the field of international trade, monetary system, manufacturing transport technology, preservation of the environment and other (Avhild, 2007). At this stage no wonder to show several terms reflect the features of the current stage, and even the future experienced by the transition process towards the establishment of a new global economic system, such as the term globalization or constellation or inclusiveness.

  • Technological Revolution and the New International Division of Work

The troubles of the existence of the technological revolution and information with the increasing freedom of movement of goods international capital may help clearly on the interrelationship and overlap between the parts of the world and confirm the global markets.Drop the barrier of distances between countries, and create a new type of international division of labor, which is the process whereby industrial productivity between more than one country so that the distribution of the components of any final product manufacture in more than one place. Thus it is no longer the main support of strength, as the economic capability is natural resources,  which it has become the main foundation in that to own advantage or competitiveness in the international arena, and which revolve around the cost and price and productivity and quality and is what the depth of the trend towards interdependence.

The emergence of new patterns of division of labor were not known, where the traditional image of the international division of labor is to allocate some of the country’s raw materials and mining and food commodity and specialty other countries in industrial products, and the assumption was that the country is developing a comparative advantage in the first type, while developed countries have a comparative advantage in industrial goods (Diab, 2010).

This division is no longer in line with reality, and the issue here is not just a shift in the comparative advantages of industrial goods to some developing countries, but what caused the technological revolution of the availability of new possibilities for specialization. This is due to the multiplicity of types of single products, for instance there is no one type of cars or radios or television or computer, but rather there are multiple types of needs and what type them in terms of production conditions may be different from what the other needs. Hence the division of labor between the different countries in the same products appears, and it has become fashionable, but mostly for a large number of consumer durables and machinery and equipment, that the same item appears in the list of exports and imports for the same country, this is known as the division of labor within a single industry.It has become fashionable to parcel one product among a number of the country’s production so that specializes every country in part or more, and this is known as the division of labor within a single product intra – firm.This kind has become of specialization of the most important aspects of the division of labor between the industrialized country and with each other, as well as in increasing cases between industrialized and developing the country.

Thus the decisions of production and investment become taken in accordance with considerations of economic rationalization in relation to cost and earning, even there has become an opportunity for many developing countries to penetrate the global market in a lot of products.Where new styles allow international division of labor to those countries gain competitive advantages in a wide circle of goods, and perhaps the experience of the Asian tigers in Southeast Asia, is the best example to that. The revolution in production was the occupation of knowledge of information relative importance of the first in the production process. Moreover, it is reflected in the emergence of new patterns of international division of labor, where the back of the division of labor within a single product intra – firm so that the distribution of the production of the various parts of a single item on the different countries of the world well be appear according to considerations of economic efficiency (Murray, 2013).

The new world economic system, which began to show its characteristics and features as well as is determined with the beginning of the nineties is still in the process of composition and formation conditions and compared to previous arrangements. It is noted that it uses new tools and methods to maximize the goals and objectives in line with the evolutionary stage – the stage of globalization – which reached and global changes that have taken place, and the new mechanisms that have arisen.Therefore, the dynamic characteristic of the new global economic system make sure day after day, as evidenced by the prospects for changing the balance of the existing economic powers on the basis of the future It is evidenced by the presence of more than one order of what will be the new world economic order in the atheist century the third millennium, some suggesting unipolar shape, some raised pyramidal shape, and othersuggesting parallel blocks shape.

  • Changes in the International Trading System at the End of Twentieth Century

The most important characteristic of a shift in the international trading system towards commercial freedom system after 1994 and the beginning of 1995 along with the establishment of the World Trade Organization – has included not only the liberalization of trade in industrial goods, but also included agricultural goods and other industrial goods such as textiles and clothing. This is in addition to the trade in services which is considered a turning point in international economic relations, and the liberalization of trade applied to services the principle of gradual liberalization and includes trade services, banking, insurance, capital market, transport of land maritime and air, contracting, tourism, telecommunications, and services such as professional technical consultancy and professional services offices. This encourages the phenomenon of labor migration or function instead of the labor force migration. In addition to the liberalization of services, it has included a shift in the international trading system, liberation organization, protection of literary, artistic property industrial, as well as liberalization of investment laws having impact on international trade restrictions.

The transformation of the internal orientation of any development strategy of import substitution to production for export is a result of the new trends of globalization and the great opportunities offered by the global market.This shift comes in particularly large number of developing countries. As a result, because the country has managed to developing high growth rates are achieved by the country has pursued a strategy of export-oriented development based on the exploitation of the potential of the global market to the greatest extent possible.

East Asia countries proved with a growing number of developing country success towards this direction. The international market can accommodate both availability which has the will to penetrate and it is important to complete the elements of export-oriented strategy, which works to promote the expansion of exports of products which features produced or can be produced present or future at relatively low cost compared to the rest of the other countries (Windsor, 2009). The export economy is a traditional long-term development process, is to put the pillars of transformation to be able to bring about changes restructuring in the economy, and that lead to the creation of diverse activities and sectors production structure uses the best technological methods, and earn exported products generally the ability to invade the world market. The strength become highly competitive, including corrects the position of developing countries in the patterns of specialization, and the international division of labor.

The profits from trade liberalization are not distributed evenly on the winners, both in industrialized nations or the developing countries. Hence, a according to the highest estimates is expected to be out collectively by more than 17 percent of the estimated increase in global income developing countries.The industrialized countries will get $ 100 million of the total expected in the world’s income as a result of partial liberalization of trade and of $ 119 billion which increases the share of the industrialized nations of the expected increase of up to 84 percent, and get developing countries to 10.3 percent. Despite those results, the importers of foodstuffs will be one of the most affected by trade liberalization, since the liberalization of trade in agricultural products, especially rice and oil, grain and wheat and uninstall support them by industrialized nations resulting in a rise in prices. On the other hand, it can be said that the distribution of gains attributable to developed countries obsessed by the global triad: the United States, Japan, and the European Union (Salih, 2006).

  • Nature of International Trade and Situation of Developing Countries at the Beginning of the Third Decade

Exchanges between developed and developing countries still in a large part subject to the international division of labor that prevailed after World War II. Accordingly, take it in the form of raw materials in exchange for industrial goods. Raw materials and for historical reasons  is an important part of the trade as well as developed countries providing the bulk of the trade of industrial goods in the world of the total exports of these countries towards the outside while the developing countries do not believe only a small percentage of the trade of raw materials in the world although it is part of the largest oil exports.Despite the fact that developing countries are the main source of raw but there are no raw materials in the industrialized countries and also exchange industrialized countries among them an initial goods. And some of these raw materials needed by countries of the South, and in general, a quarter of the value of exports of industrial countries to developing countries is equivalent to the value of all exports in the form of raw materials coming from these countries to the industrialized nations.International trade rolling is now a market of industrial goods. It can be conclude from this that the developed countries dominate the exports of all industrial goods and an important part of the raw materials we will review the exports of some of these products. However, this growth achieves significant differences between the various developing regions in addition to the contraction of world production growth.There are other factors behind the chill international trade such as the events that took place in the Middle East region, the changes in Eastern Europe, and declining terms of trade for developing countries rates (Salih, 2006).

On the other hand, the nineties identify the fast growth rate of international trade, and this is due in part to the rapid spread and flourishing trade in components of high-tech electronic goods. In spite of ongoing international trade, it grows faster than the speed of growth of total production. This is due mainly to the poor economic performance of developed countries. As regardless of an increase in global production, the rate of growth in developed countries has fallen as a result of the slowdown in production, which represents more than two-thirds of world production, and this is because of multiple factors, including the increase of public debt in most industrialized countries. Secondly, the growing pressure on European currencies as a result of deflationary monetary policies and their impact on exchange rates and interest rates. Finally, imbalances in the budgets of industrialized countries and that happened from the possibility of using fiscal policy as a catalyst for growth.

The beginning of the third decade has decrease in global production and international trade has reached lower global production rate levels since the eighties of the twentieth century, perhaps these reductions offered by global production and international trade through during this period returned mainly to the effects of the events of September 11, 2001, in the United States and that has touched most sectors in all regions with the exception of some Asian countries.

International trade continues to be a main driver behind the growth of the international economy, international trade and the growth rate is still in twice the growth rate of world output. The larger developing economies like China and India have seen continuous growth export activities. There are quite a number of developing countries made profits from the significant improvement in the terms of trade over the past few years, and due in large incision to the incident recovery in oil prices and some other commodity. On the other hand there are a number of oil-importing countries and exporting agricultural crops have been damaged from the terms of trade prevailing and suffered a loss, and in the light of high oil prices exceeded the proportion of the rise in prices exports of those countries as a result of the deterioration of commodity exports to those countries or for the two reasons together. Generally, the price of primary commodities has reached the top level and it is expected that many non-oil commodity prices are falling from the (United Nations report, 2005).

There is no doubt that the global economic changes that have evolved in the new world economic order will affect the developing countries, and that the global trinity economic and what raised from new issues in all areas reflect a new strategy aimed at pre-emptying the strategies most development self-reliant, such as those pursued by Japan and which star by the emergence of economic power to defy the developed countries such as Europe and America. This new strategy of developing countries pays adoptive development in the context of dependency of developed countries based on trade and foreign direct investment. That is why the developing countries adapt to what results this new trading system of the new patterns of international division of labor and toward greater economic interdependence.

 On the other hand, the investment and new issues on social paragraphs as measures of operating procedures, child labor … etc., are likely to act as an obstacle to humanitarian restructuring process. Under the trade agreement on the protection of intellectual property rights system is protecting the rights of the franchise strict and very accurate. Which may generate technological monopolies impede the transfer of technology on a global scale and that this will slow down the resettlement of industries operations. Moreover, the expectation of trade sanctions against countries that disturb the standards of work and child labor will give a significant adverse consequences for the transformation of the economies of low-wage and access to comparative advantages in the global market, and thus the new rules in the game of international trade and investment are likely to affect the recycling comparative advantage through cross-national companies and foreign direct investment process.

It is clear from all of the above, that the developing countries stand at a crossroads, choices are limited, either rejection. Therefore, isolation from the most important part and the most capable of the countries of the world, any part of the product of the progress of scientific and technological development, acceptance and as a result adapt to the international economic system that believes countries of the South that is uneven and unfair. For both options have to pay the price and the cost of each will be incurred (Zakey, 2000).

There are many who are interested in development affairs in the countries of the South incite rejection and call for an alternative think it is more useful to developing countries and their peoples, and is to increase the level of coordination and cooperation between these countries and clustering, if possible, to cope with the new realities in the global economy in order to modify or influence at least for the benefit of the South, and in spite of the theory of gravity for this option. However, the potential application of the facts to face many difficulties and obstacles, including economic limited capacity of the countries of the South in their current state, although it is under the South title meant a large group of countries a population of over 80% of the world’s population but they do not contribute to global income by more than about 20% and more than one billion people live below the poverty line as their share in making scientific development and technological progress modest negligible on a global level.

In addition to the low level of the will of the decision-making circles in these countries to develop the level of cooperation and coordination among them, in one hand to cope with the global economic system, on the other hand to cope with the global economic system. For developing countries to deal more rational and more open to the new economic variables, and working on extensive and comprehensive review of the development of its policies in preparation for the re-formulated in line and the new changes, and the development of economic mechanisms, including work contributes to better exploit the potential available and possible resources (Amin, 1997).

To conclude based from the above point, the new world economic order still needs to be repaired in its mechanisms and the functioning of its institutions, and reconsider the rules, whether in the field of trade, investment or other even it has the consent of the countries and the peoples of the developing world and the developed alike. It also notes that the new global trading system caused a sensation about his future, especially after widespread protest movements against globalization and its mechanisms.

  • Conclusions

 

  1. Developing countries in general face significant challenges may direct to gains, since if overcome, and could direct to losses if these countries unable to cope the changes.
  2. Reduce significantly the level of protection for the agricultural sector over the next few years, as it is also a most important sector in the economies of most developing countries that have a negative impact and unexpected results.
  3. These countries can draw its policy improvement and the development of their economies, especially with regard to the national production, which it is devoid of protection or low level of protection. There is no valid one answer for each of developing countries, and dealing with the issue of this importance vary from state to state depending on their circumstances and their potential.
  4. The abolition or reduction of subsidies for some products well weakens the competitiveness of developing countries in global markets.
  5. Progressive liberalization of services trade will lead to heightened competition in the global services market, and because of the weakness and fragility of the services sector in developing countries, especially the financial services activity of banks, insurance companies, Projections indicate that this sector may be affected negatively as a result of editing.
  6. The unit controls the commercial multi-density expansion parties and restricted the use of some selective economic policy that had a role in the success of the exports of developing countries tools, is no longer possible in light of the increasing liberalization in the international capital markets.The globalization of production of transnational corporations imposes legislation and laws on companies in relation to the objectives of the industrial policy of the host country. here it is emerge a conflict with the important role that practiced by governments in most developing countries, and especially industrial policies to accelerate structural transformation and strategic in the economy by supporting certain sectors identified as strategic to own comparative advantage kinetic potential task and receive so government support.

References:

  • Windsor, D. (2009.Globalization in the Atheist and the Twentieth Century – How Associative World? Emirates Centre for Strategic Studies and Research. Abu Dhabi.1st
  • Amin S. (1997).Clash of Civilizations or the Dialogue of Cultures. Al-Tathamn for publication. Abu Dhabi.1st
  • Kella, S. (2011). The Current Globalization – the Mechanics of Re-global Capitalist Style. Rand for Publishing and Distribution, Damascus. 3rd
  • Salih, Y. H.(2006). International Economic Relations. AlrwadAlmuzdahera Publication. Baghdad. 1st
  • Diab,M. (2010). International Trade In an Era of Globalization, Dar Manhal, Beirut. 1st
  • Afheld, H. (2007). Bestows Poorest Economy.World Knowledge Series, Kuwait.
  • Murray, W. (2013). Geographies of Globalization. World Knowledge Series, Kuwait.
  • Zakey, R. (2000).The Effects of Globalization and the Illusions of Running after a Mirage. Journal of Ala-Nahij. Vol. 57. Damascus.
  • United Nations Development Programme, the World Human Development Report (2005).

 

 

 

Corrugated Box- Packaging Industries Workers Job Satisfaction : A Study 

 Patel Dilipkumar Chunilal

Abstract :

The purpose of this research is to find the key facture which are useful for the satisfaction of the workers i.e. workplace reward and recognition, environment, training and development and Work of team . These Causes help to make the planning effective and through this effectiveness, efficiency takes place in The management process. The study was conducted in year 2014-15 and covered 70 Respondent Small Scale Corrugated Box Packaging industries  workers from the territory of Kaprada and Pardi taluk of Gujarat state .hypothesis test  For Chi-Square  Applied.

Key words :  Job satisfaction,  Industry , work factor, Chi-Square, Degree of Freedom

Photo by Pixabay on Pexels.com
  • Introduction of Job Satisfaction

“Job satisfaction is defined as “the extent to which people like  dislike (dissatisfaction) their jobs” (Spector, 1997, p. 2). This definition suggests job satisfaction is a general or global affective reaction that individuals hold about their job. While researchers and practitioners most often measure global job satisfaction, there is also interest in measuring different “facets” or “dimensions” of satisfaction. Examination of these facet conditions is often useful for a more careful examination of employee satisfaction with critical job factors. Traditional job satisfaction facets include: co-workers, pay, job conditions, supervision, nature of the work and benefits.” (Williams)     Literature of Literature :

Abuduaini Wubuli ( 2009)1 in research topic “  A study on the Factors Affecting Job Satisfaction Amongs  employees of fast food restaurants ” The study showed that organizational factors such as work conditions, pay, fairness, and promotion significantly influenced employee job satisfaction in fast food restaurants. However, individual factors such as age and gender did not significantly influence employee job satisfaction in fast food restaurants. The research provided a better understanding regarding the factors affecting job satisfaction in fast food restaurants. Thus, it emphasizes that there is still a need to conduct additional research to filling the gaps that have not been solved in the current study. In the final chapter, some recommendations were provided for future use to any researcher in this academic field.Niaz Salehi Artimany, And  Leila DolatyGelogir( 2013)2 in the research “ Job Satisfaction Among employees in Small Scale Industries,Vishakhapatnam ”Job satisfaction is an emotional response to the job situation. Job satisfaction is often determined by how well outcomes meet or exceed expectations; and job satisfaction represents several related attitudes. The most important characteristics of job abut which employees have affective responses are the work itself, pay, promotion opportunities, co-workers, supervision, work group and working conditions. Individually, some of this dimension may produce positive and some negative feelings in the employee which collectively depict the employees over If a job cannot be designed to use an employee’s full abilities, then the firm should consider automating the task or replacing the employee with one who has a lower level of skill. If a person cannot be fully utilized, then there will be a motivation problem. All feelings.

  1. Rajam,Dr. D. Sivasubramanian,Dr. V.P.T. Dhevika,Dr. V.P.T. Dhevika (2013)3 research topic ‘A Study on Job Satisfaction of Hospital Employees in SRM Hospital at Irungalur, Tiruchirappalli District, Tamil Nadu ’Job satisfaction is very important because most of people spend a major portion of their life in the working place. Moreover a job satisfaction has its impact, on the general life of the employee, as a contented and human being. A highly satisfied worker has both better physical and mental wellbeing. Though it is a debatable point as to which one is the cause and which the effective is but they are correlated to each other. SRM Hospital is one of leading hospital, which provides highly satisfied and improved life standard. By earning a job in a well-established hospital like SRM Hospital, one will be highly satisfied with his job and the living standard can be improved. Muhammad Rizwan 1, WaqasMehmood Khan (Corresponding Author)2, Hafiz Muhammad Aqeel Tariq 3, Abdul Ghaffar 4, Malik Zubair Anjum5, Ehsan UllahBajwa 6 ( IOSR)4 in the study “ Empirical study of Employee job Satisfaction ” The main objective of this research report is to find the crucial problems, faced by the employees while working in organizations and find the ways how we make our employees loyal with their organization. The purpose of this research is to elaborate the key factors which are useful for the satisfaction of the employees i.e. workplace environment, reward and recognition, training and development and team work. These factors help to make the policies effective and through this effectiveness, efficiency takes place in the management process. This research paper is based on theoretical considerations, a model was proposed. linking the employee job satisfaction (EJS) constructs. The survey was conducted in 2012 and covered 200 employees within the territory of Punjab in Pakistan. Through this survey we find a strong positive relationship between team work and all other factors.
  • About Valsad District :

Valsad district is one of the 33 districts in the Western Indian state of Gujarat. It is bound by Navsari district to the north, Nashik district of Maharashtra state to the east, and Dadra and Nagar Haveli union territory and Palghar district of Maharashtra to the south. The Arabian Sea lies west of the district. The coastal Daman enclave of Daman and Diu union territory is bounded by Valsad district on the north, east, and south.[2] The district’s administrative capital is Valsad. The district’s largest city is Vapi.

The district covers 3008 square kilometres and is divided into six talukas: Valsad, Vapi, Pardi, Umargam, Kaparada and Dharampur. In 2011, Valsad had population of 1,705,678 of which male and female were 887,222 and 818,456 respectively. In 2001 census, Valsad had a population of 1,410,553 of which males were 734,799 and remaining 675,754 were females. Valsad District population constituted 2.82 percent of total gujarat population. In 2001 census, this figure for Valsad District was at 2.78 percent of gujarat population. There was change of 20.92 percent in the population compared to population as per 2001. In the previous census of India 2001, Valsad District recorded increase of 29.65 percent to its population compared to 1991. accroding to 2011 census 62.74% of population lives in rural areas and 37.26% lives in urban regions of district. Valsad is well known for its production of mangoessapodilla, and teak, and for its chemical and industrial stretch based on Vapi and Atul.

Industry

Valsad is an industrial base for sectors such as chemicals, textiles, and paper & pulp industries. Since the 1980s, textile and chemicals have been the major sectors of investments and employment in the district. Valsad is emerging as a horticulture hub of the State, witnessing significant production in food grains and crops.

With over 300 medium and large scale industries, Vapi is a major industrial center in Valsad. One of Asia’s largest Common Effluent Treatment Plant (CETP) is present in Vapi, owned by Vapi Waste & Effluent Management Company and promoted by Vapi Industrial Association.

Over 10,716 units of small and medium enterprises (SMEs), involved in different sectors, such as chemicals, textiles, engineering, and paper industry, are present in the district. Several private conglomerates are present in Valsad, including Alok Industries Ltd, Wyeth, Welspun India Ltd., Aarti IndustriesAtul Limited, Gujarat Heavy Chemicals Ltd. (GHCL),RaymondSun Pharmaceuticals, United Phosphorus, Pidilite, Polyols & Polymers and Vadilal, Unique Polymers.

Valsad district contains areas such as Vapi (the Chemical Hub of Gujarat), Umbergaon and Sarigam (the Industrial Estates). ( Kaprada taluka new developing Industries )

  • Research Methodology
  1. Statement Of The Problem :

To Observe that box making workers  are really satisfied industry workers with their Work or not  and what is the difference in  Work satisfaction among  private . Industry  will be main focus of problem in this research Project. Other focuses of problem will be on : What benefits and facilities  Work place is providing to the  box making Industry Worker  in kaprada & Pardi  taluk ? Where the gap exists and where one should modify to have satisfied employees ? Why Industry workers are going to leave and other industry from this Job ?

  1. Objective of the study :

 

  1. To analyze the satisfaction level of the Box Making Industry workers.
  2. To analyze the satisfaction level of the Box Making Industry worker’s working conditions.
  3. To analyze the satisfaction level of the Worker’s welfare measures and Job security
  4. To suggest some measures for improving the satisfaction level of the Box making Industries.
  5. Hypothesis of the study :

This study hypothesis testing method has Chi square used and find the Box making industries workers measure of perfect job satisfactions. Following hypothesis used :

H0        There is  no significance difference between   Various Important Factors of Working Condition ,Work allotted Skill ,Management Policy, Working Hours ,Work target ,Good Career , Work Security, Welfare facility provide, Promotion policy etc. and Job satisfaction of box manufacture Industries Workers.

H1          There is  significance difference between   Various Important Factors of Working Condition ,Work allotted Skill ,Management Policy, Working Hours ,Work target ,Good Career , Work Security, Welfare facility provide, Promotion policy etc. and Job satisfaction of box manufacture Industries Workers.

  1. Research Methodology
  2. Research design:

A research design is the arrangement of conditions for collection and analysis of data in a manner that objective  to the research purpose with economy in procedure.

  1. Sampling design:

Sampling design  researcher refers to the technique or procedure the researcher would adopt in selecting terms from the sample.

  1. Sampling size :

70 Packaging  industry workers were selected after considering time and cost of the study.

  1. Sampling method:

Convenience method of sampling is used to collect the data from the respondents.

  1. Data collection:

The data is collected from both primary and secondary sources. Primary data is collected through Questioner and interview schedule and the secondary data is collected from books, magazines, and websites etc.        

  1. Sample Technique

For the Objective of research study, the method of simple random sampling is undertaken.

  1. Statistical Tools Used

The collected data has been analysis by using

  1. Percentage analysis
  2. Chi-Square Method used
  3. Importance of the Study :

The Importance of this Research study is understand Box making Industry workers ‟ job satisfaction level at Industry worker.  this study I will came to know that What benefits and facilities  and Conditions industry Management  providing to the Workers. What conditions or requirements based on age, sex, religion, caste and ethnicity workers think should be provided by Work place. This helps industry to know Where they are lacking in having a satisfied workforce presently. How they can modify it in future?

  1. Limitation of the study :

The study is limited to Kaprada and Pardi Taluk only and therefore, the findings of the study cannot be extended to other areas. All the findings and observations made in the study are purely based on the Selected respondents collecting answers which may be based. Time and cost is also another constraint of researcher.

  • Hypothesis Test :

This study hypothesis testing method has Chi square used and find the Box Manufacturers industries workers measuring  of perfect job satisfactions measuring calculated  by statistically.

  •   Findings And Suggestion :

 

  • Findings of The Study :
  • Subjects of the present study were selected from Box making Industry from Kaprada and Pardi taluk in Gujarat.
  • Findings :
  • Subjects of the present study were selected from Box Making Industry from Kaprada and Pardi taluk in Gujarat.
  • Satisfaction observation that 25 % of the respondents come under 18- 25  years of service, 40 % of the respondents comes under 26  to 35 years of service,  25 % of the respondents comes under  36-50  years of service, 10 % of the respondents  50  to more.. years of service.
  • Educational detail of respondent that 20% of the respondents are 5 to 10th Standard, 40 % of the respondents are completed 10to 12th standards, 25 % of the respondents are completed Graduation, 15 % of the respondents completed PG and ITI and 8 % of the respondents completed diploma etc
  • Monthly income that 45 % of the respondents are earning less than 10000 rupees, 30 % of the respondents are earning between 10001 and 150001, 15 % of the respondents are earning between 15001-20000 and 10 % of the respondents are earning above 20001
  • the Work allotted to them is according to their qualification, then as a group of 20.% and 45 % were strongly agree and agree respectively and 10 % and 8 % were disagree and highly disagree correspondingly.
  • the 45 % of the workers are satisfied with the working Environment, 30 % of the workers are highly satisfied with the work environment, 15 % of the workers Neutral satisfied, and 9 % of the workers are dissatisfied and 1 % of the workers are highly dissatisfied.
  • There is Significant difference in work environment satisfaction of  box making industry workers under study because the calculated value of ‘F’ (61.6) is more than  table value(9.49) and p value is less than 0.05 level. Degree of freedom is 4 result show that  Null hypothesis rejected  and  Research hypothesis
  • the 32 % of the workers are satisfied with the work alloted as per qualification and skill of the worker, 25 % of the workers are highly satisfied with the work alloted as per qualification and skill of the worker, 20 % of the workers Neutral satisfied, and 15 % of the workers are dissatisfied and 8  % of the workers are highly dissatisfied.
  • There is Significant difference in work allotted and qualification skills and work              satisfaction of  box making industry workers under study because the calculated value of ‘F’ (16.9) is more than  table value(9.49). Degree of freedom is 4 result show that  Null hypothesis rejected  and  Research hypothesis
  • The 32 % of the workers are satisfied with the Work Interest of the worker, 35 % of the workers are highly satisfied with the work Interest of the worker, 25  % of the workers Neutral satisfied, and 8  %  of the workers are dissatisfied.
  • There is Significant difference in Job  Interest  and work satisfaction of  box making Industry workers under study because the calculated value of ‘F’ (46.9) is more than  table value(9.49). Degree of freedom is 4 result show that  Null hypothesis rejected  and  Research hypothesis
  • 30 % of the workers are satisfied with the Satisfaction with Management of the worker, 20 % of the workers are highly satisfied the satisfaction with management of the worker, 35 % of the workers Neutral , and 10 % of the workers are dissatisfied and 5  % of the workers are highly dissatisfied of the Satisfaction with the Management of the
  • Significant difference in Industries Management and work satisfaction of  box making industry workers under study because the calculated value of ‘F’ (32.5) is more than  table value(9.49). Degree of freedom is 4 result show that  Null hypothesis rejected  and  Research hypothesis
  • that 35 % of the workers are satisfied with the working hour Satisfaction  the worker, 30  % of the workers are highly satisfied the working hour satisfaction of the worker, 30 % of the workers Neutral , and 5 %  of the workers are dissatisfied of the Satisfaction of working hour.
  • Significant difference on Working hours and work satisfaction of  box making industry workers under study because the calculated value of ‘F’ (52.5) is more than  table value(9.49) Degree of freedom is 4 result show that  Null hypothesis rejected  and  Research hypothesis  accepted
  • 25 % of the workers are satisfied with the Workers have necessary Authority  to perform their effective workof the worker, 35 % of the workers are highly satisfied the Workers have necessary Authority  to perform their effective work of the worker, 25  % of the workers Neutral , and 10 %  of the workers are dissatisfied and 5  % of the workers are highly dissatisfied of the Satisfaction with the Workers have necessary Authority  to perform their effective work of the
  • the 30 % of the workers are satisfied with the Regular Organize Counseling programe for employee of the worker, 20 % of the workers are highly satisfied the Regular Organize Counseling programme for employee of  the worker, 35  % of the workers Neutral , and 8 %  of the workers are dissatisfied and 7  % of the workers are highly dissatisfied of the Satisfaction with the Regular Organize Counseling programme for employee of the
  • 25 % of the workers are satisfied with the Work target of the worker, 20 % of the workers are highly satisfied the  Work target of  the worker, 45  % of the workers Neutral , and 4 %  of the workers are dissatisfied and 6  % of the workers are highly dissatisfied of the Work target of the
  • There is Significant difference in Target of  work and job satisfaction of  box making industry workers under study because the calculated value of ‘F’ (55.1) is more than  table value(9.49). Degree of freedom is 4 result show that  Null hypothesis rejected  and  Research hypothesis
  • the 35 % of the workers are satisfied with the Workers share Experience to co worker of the worker, 30 % of the workers are highly satisfied the Workers share Experience to co worker of  the worker, 33  % of the workers Neutral , and 1 %  of the workers are dissatisfied and 1  % of the workers are highly dissatisfied of the Workers share Experience to co worker of the
  • 15 % of the workers are satisfied with the Welfare Facility Provide of industry worker of the worker, 30 % of the workers are highly satisfied the Welfare Facility Provide of industry worker of  the worker, 41  % of the workers Neutral , and 10 %  of the workers are dissatisfied and 4  % of the workers are highly dissatisfied of the Welfare Facility Provide of industry workers of the
  • There is Significant difference in welfare facility and work satisfaction of  box making industry workers under study because the calculated value of ‘F’ (46.1) is more than  table value(9.49). Degree of freedom is 4 result show that  Null hypothesis rejected  and  Research hypothesis
  • Study the 25 % of the workers are satisfied with the Good Carrier and Work Security  of industry worker of the worker, 15 % of the workers are highly satisfied the Good Carrier and Work Security of  the worker, 35  % of the workers Neutral , and 20 %  of the workers are dissatisfied and 5  % of the workers are highly dissatisfied of the Good Carrier and Work Security of the
  • the 15 % of the workers are satisfied with the Workers Involvement in Decision Making process  of industry worker, 8 % of the workers are highly satisfied the Workers Involvement in Decision Making process of  the worker, 30  % of the workers Neutral , and 34 %  of the workers are dissatisfied and 13  % of the workers are highly dissatisfied of the Workers Involvement in Decision Making process of the
  • There is Significant difference in  Workers Involvement decision making and work satisfaction of  box making industry workers under study because the calculated value of ‘F’ (25.7) is more than  table value(9.49). Degree of freedom is 4 result show that  Null hypothesis rejected  and  Research hypothesis
  • The study that 20 % of the workers are satisfied with the Industry recognize and acknowledge your work of industry worker , 10 % of the workers are highly satisfied the Industry recognize and acknowledge your work of  the worker, 45  % of the workers Neutral , and 15 %  of the workers are dissatisfied
  • 23 % of the workers are satisfied with the Relationship of superior of the Industry worker , 35 % of the workers are highly satisfied the Relationship of superior of  the worker, 34  % of the workers Neutral , and 6 %  of the workers are dissatisfied and 2  % of the workers are highly dissatisfied of the Relationship of superior of the
  • Work satisfaction measure that 25 % of the workers are satisfied with the Opinion of welfare facilities of the Industry worker , 18 % of the workers are highly satisfied the Opinion of welfare facilities  of  the worker, 42  % of the workers Neutral , and 11 %  of the workers are dissatisfied and 4  % of the workers are highly dissatisfied of the Opinion of welfare facilities of the
  • Find work satisfied that 18 % of the workers are satisfied with the Satisfaction level of Promotion Policy of the Industry worker , 10 % of the workers are highly satisfied the Satisfaction level of Promotion Policy of  the worker, 55  % of the workers Neutral , and 13 %  of the workers are dissatisfied and 4  % of the workers are highly dissatisfied of the Satisfaction level of Promotion Policy of the
  • There is Significant difference in Promotion policy and work satisfaction of  box making industry workers under study because the calculated value of ‘F’ (81.7) is more than  table value(9.49). Degree of freedom is 4 result show that  Null hypothesis rejected  and  Research hypothesis
  • Concluded Overall satisfaction that 30 % of the workers are satisfied with the Overall work Satisfaction of the Industry worker , 22 % of the workers are highly satisfied the Satisfaction level of Overall work Satisfaction of  the worker, 30  % of the workers Neutral , and 14 %  of the workers are dissatisfied and 4  % of the workers are highly dissatisfied of the Overall work Satisfaction of the
  • Suggestion & Reccomandation :
  • Box Making Industry Management should Promotion policies, opportunities and rewards may be increased.
  • Participation can be improved better by educating the lower level works to communicate freely with the superior in the work.
  • Employees abilities useful to the box manufacture industry management.
  • Most of the employees are satisfied with working environment so the box manufacture industry management should maintain it.
  • The box industry should maintain and improve on worker’s participation and decision making.
  • The management of industry should  provide enough opportunity towards expressing the skills at the work Place of the workers.
  • Team work and a good communication between top Management and the workers will increase the level of job satisfaction.
  • Industry management should –give benefit and scope for their education level.
  • Industry Management Should provide the right type of additional training to meet the job requirements.
  • Management should provide motivation and Proper award should be given for overtime.
  • The management should take steps toward improving the morale of the workers by implementing factory policy that would enhance the work culture.

 

      The research findings reported in this study make a factors contribution to the awareness of understanding the concept of work satisfaction and the effect of underlying factors of work Environment, support of co-workers, promotion and Motivation, overall job satisfaction  have on job satisfaction. The box manufacturer Industry also lack on certain factors such as working conditions, work environment, rewards, recognition policy. Employee’s welfare measures and Job security should be given utmost importance, so that the worker’s turnover may be restricted. The Industry  need to modify the reward system of the workers and promotion must be given based on merit, educational qualification and experience, and work Performance, the industry can maintain good workers with high level of satisfaction, industry organizational commitment and involvement. This will in turn lead to effectiveness and efficiency in their work which leads to increased productivity.

 Reference :

 

  • AbuduainiWubuli ( 2009) in research topic “ A study on the Factors Affecting Job Satisfaction Amongs  employees of fast food restaurants ” A thesis submitted to the College of Business in partial fulfillment of the requirements for the degree of Masters of Human Resource Management, Universiti Utara Malaysia.
  • NiazSalehiArtimany,And Leila DolatyGelogir ( 2013) in the research “ Job Satisfaction Among employees in Small Scale Industries,Vishakhapatnam”  Journal of Business Management & Social Sciences Research (JBM&SSR) ISSN No: 2319-5614 Volume 2, No.10, October 2013
  • Rajam,Dr. D. Sivasubramanian,Dr. V.P.T. Dhevika,Dr. V.P.T. Dhevika (2013) research topic ‘A Study on Job Satisfaction of Hospital Employees in SRM Hospital at Irungalur, Tiruchirappalli District, Tamil Nadu ’ Journal of Business Management & Social Sciences Research (JBM&SSR) ISSN No: 2319-5614 Volume 2, No.9, September 2013
  • Muhammad Rizwan 1, WaqasMehmood Khan (Corresponding Author)2, Hafiz Muhammad Aqeel Tariq 3, Abdul Ghaffar 4, Malik Zubair Anjum5, Ehsan UllahBajwa 6 ( IOSR) in the study “ Empirical study of Employee job Satisfaction ” IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN:2319-7668, PP 29-35 http://www.iosrjournals.org
  • Daljeet Singh Wadhwa, 2Manoj Verghese, 3Dalvinder Singh Wadhwa (2011) in the research “A Study on Factors Influencing Employee Job Satisfaction -A Study in Cement Industry of Chhattisgarh ”ISSN : 2330-9519 (Online) | ISSN : 2231-2463 (Print)www. i j m b s. c o m IJMBS Vol. 1, Issue 3, September 2011 International Journal of Management & Business Studies
  • Ekta Sinha Professor, UkaTarsadia University, Gujarat ( 2013) “A research work on Employee Satisfaction measurement with special reference to KRIBHCO, Surat ”  International Journal of Modern Engineering Research (IJMER) http://www.ijmer.com Vol.3, Issue.1, Jan-Feb. 2013 pp-523-529 ISSN: 2249-6645
  • AysitTansel,SaziyeGazioglu ( 2013) “ Management-Employee Relations, Firm Size and Job Satisfaction ” Middle East Technical University and University of Aberdeen Middle East Technical University, ERF and IZA
  • Thomas G. Reio Jr. and Cathy A. Kidd ( 000) “An Exploration of the Impact of Employee Job Satisfaction, Affect, Job Performance, and Organizational Financial Performance: A Review of the Literature ” University of Louisville
  • Magazine :
  1. Gujrat Samachar 2.      Divyabhaskar      3.     Gujarat Mitra

The Role of Private Wing set up in Public Hospitals in Reducing Medical Professionals’ Turnover

 

Belayneh Bogale zewdie 

Abstract

The objective of this article is to assess the role of private wings in public hospitals to tackle medical professionals’ turnover in selected public hospitals. Retention of qualified health staff has become a major problem in Ethiopia. Medical professionals left the public sector mainly due to attractive remuneration elsewhere. To solve this problem the Ethiopian government launched private wings within public hospitals in 2008. In this study a descriptive design with mixed approach was applied. Data was collected through questionnaire, key informant interviews, and document review. Purposive sampling was also utilized to target respondents. Data was collected from 5 hospitals and 192 health professionals. The finding revealed that Medical professionals’ level of awareness on different aspects of private wing was not satisfactory; however most of them became happy to know about the chances of earning extra income at home. On average, 50% of the doctors’ and 40% of other health professionals’ total monthly income were earned from private wings. Accordingly, professionals expressed their intention to continue working in their facilities at least for the next 3 years. Hospitals’ human resource documents also reveal a slight but a steady decline in turnover. The study found out that the initiation of private wings in public hospitals contributed to motivation and retention of health professionals. Major benefits to private wing staff include rise in sense of hospitals ownership, skill use and better income.

 

Key Words: Private Wing set up, Turnover, Medical Professional, Health care reform and Public hospitals


INTRODUCTION

The African continent is facing a health crisis occasioned by very low funding of health services and deterioration of health service infrastructure (Dovlo, 2003). The loss of health workers has significant economic as well as replacement consequences which include high cost and time taken to recruit, select and train new staff. Ethiopia is among many other countries that have been affected by a turnover and brain drain of health workers. Many studies show that the shortage of health workers in Ethiopia has been at a crisis point. According to FMoH (2008), health professionals migrate either from rural to urban areas, from government to private institutions, or to foreign countries in a very alarming rate for various reasons.

 

After 1991 the Ethiopian government undertook a robust reform in deferent sectors. One of the reforms was health sector reform. After thorough study and assessment of the health situation, the FMoH of Ethiopia developed a health care financing strategy in 1998 that was endorsed by the Council of Ministers and became a very important policy document for introduction of health financing reforms. The government recognized that health cannot be financed only by government and underscored the importance of promoting cost sharing in provision of health services (FMoH, 1998).

In line with the health care financing strategy and based on the approved legal frameworks, a wide range of health care financing reforms have been implemented since 2006.
The initial phase of the implementation was very narrow in few selected regions and health institutions. However, later the health care financing reforms have been expanded to nearly all parts of the country. The reform consists of eight components; revising user fees charged at government health facilities, retaining the collected fees at the facility and using that revenue to improve quality, rationalizing and systematizing rules for fee waivers, increasing hospital managerial autonomy, opening private wings in public hospitals, and outsourcing nonclinical health services. These reforms are being implemented in all regions of Ethiopia (USAID, 2012:3).

Establishment of private wings in public hospitals is one aspect of the Ethiopian government’s health sector financial reform program which was launched in 2008. In the last four years or so, certain Ethiopian public hospitals have created private wards that function within their physical and organizational boundaries. According to FMoH (2010) the establishment of public hospital private wings has the potential to generate additional income and can increase the ownership of the hospital services by health professionals. The establishments provide services to those who can afford to pay more for those services. The set up is meant to improve the quality and timeliness of services. It also helps reduce the turnover of skilled manpower through additional compensation, and to motivate staff members to provide more and better service.

Hence the article will focus on the assessment and analysis of the role of private wings in reducing medical professionals’ turnover with particular reference to government owned hospitals under Addis Ababa Regional Health Bureau.

STATEMENT OF THE PROBLEM

Although Ethiopia has one of the highest numbers of health workers in sub-Saharan Africa, its large population leaves it with a very low health worker to population ratio. The Ministry of Health reported a total of 66,314 health workers are in service, including 30,950 health extension workers. The national health worker ratio per 1000 population is 0.84. This result is far less than the standard set by the World Health Organization of 2.3 per 1000 population (FMoH, 2010 cited in AHWO, 2010). Even out of the total health work force (in terms of skill mix), Doctors and Midwives form a significantly smaller share. Despite the government’s effort to tackle this problem, the shortage and high turnover of health workers has become a severe setback. The county is one of 57 countries considered to have a health workforce crisis (UNDP, 2010).

Retention of highly qualified health staff has become a major problem in Ethiopia. Between 1987 and 2006, 73.2% of Ethiopian medical doctors left the public sector mainly due to attractive remuneration in overseas countries, local NGO’s and private sectors. Unless the proper remedial measure is taken, the problem will even get worse in the coming years (Birhan, 2008). The 2005 bulletin of the WHO reports that there are more Ethiopia doctors working outside Ethiopia than in the country itself.

In developing countries where medical professionals’ turnover is rampant different intervention mechanisms to tackle the problem are emerging. Similarly, the Ethiopian government introduced Health Care Finance Reform including private wing establishment in public hospitals as one component. Setting up of private wings in government health institutions where the professionals could work at during their leisure time and earn additional income is mainly aimed at cutting back turnover due to low payments.

Despite all its benefits, prior researches and international experience suggests that this type of ward has much potential for promoting inequity within hospitals. The three key problems are the failure to generate sufficient revenue to sustain hospital-wide quality improvements, the likelihood of resource allocations within the hospital becoming biased towards the private wards and failure to meet their predetermined objective of reducing turnover (Birn et al., 2000; Suwandono et. al, 2001).

In Ethiopia as these private wing establishments were created and started delivering services, it became clear that not much was being done to evaluate them and to understand their governance arrangements and the impact on medical professional’s turnover. Even the limited available data is not rich enough to provide reliable information on the issue.  Therefore, whether public hospitals has gained benefit of retaining medical professionals as a result of setting up private wings and the role the establishments practically play is a critical knowledge gap that needs to be addressed. Thus, this study therefore sought to investigate the role of private wings in public hospitals in reducing medical professionals’ turnover.

OBJECTIVES OF THE STUDY  

The overall objective of this study is to assess and scrutinize the role played by private wings in public hospitals to tackle the problem of medical professionals’ turnover in five selected public hospitals in Addis Ababa. More specifically:

       

  • To assess the extent of private wings’ contribution to motivate medical staff, and to improve their income;
  • To describe the contribution and achievements of the private wings in retaining medical professionals;
  • To find out the attitude and awareness of medical professionals on private wings;
  • To describe the challenges/constraints of private wings in reducing medical professionals’ turnover.

METHODOLOGY

Research Design

 It is generally accepted that the selection and application of a research design is dictated by the problem at hand. Accordingly, to carry out this research and achieve the objectives, a mixed research approach (both qualitative and quantitative) is used. The mixed research approach is very efficient in answering research questions compared to the quantitative and qualitative approach when used in isolation (Creswell, 2003). Therefore, by using a mixed approach it is able to capitalize the strength of quantitative and qualitative approach and remove any biases that exist in any single research approach.

Besides, the research applied descriptive type of research design using the survey method. Descriptive research includes surveys and fact-finding enquiries of different kinds. The major purpose of descriptive research is description of the state of affairs as it exists at present (Creswell, 2003). Since little is known and researched about the roles and contributions of private wings in medical professionals’ turnover, the researcher has no control or effect on the variables of the study. The study was rather intended only to describe the roles and contributions of the wards.

Data Sources and Instruments

In this study, both primary and secondary data sources were utilized to address the research objectives. The techniques used to elicit primary data were questioners, key informant in-depth interviews and review of organizational documents. The design of the questionnaire and interview questions was guided by the objectives of the study and the literature research. The secondary data was more or less collected from published documents, books, and journal articles. Other magazines, internet sources including access to electronic scientific articles such as Google’s scholar search facilities, as well as hard copies or reports and other studies were also utilized in the process of data gathering.

Sampling and Sampling Procedures

The study was conducted on those government owned hospitals under Addis Ababa health bureau that have private wings. These hospitals are five in number namely Yekatit 12, Dagmawi Minilik, Gandhi Memorial, Ras Desta Damtew, and Zewuditu Memorial.

The population of this study was all health professionals in the five hospitals with diploma and above academic qualification in their field of work. According to AAHB (2014), there are 1,281 health professionals in the five hospitals that have diploma and above qualification. Since the study population of this study was homogeneous (all were government employed medical professionals) 15% (192) medical professionals were purposively selected as a sample to fill the questionnaires.

Proportional techniques of study subject allocation to the five hospitals were also applied. Accordingly, selection of intended study subjects from the five governmental hospitals under Addis Ababa health bureau was made using the following formula:

                                                 Where nx – sample size in x hospital

                                                             n – Estimated final sample size

                                                             Nx – Total number of medical professionals in x hospital

                                                             N – Total medical professionals in all hospitals

Table 1: Proportional sampling procedure of the study subjects

Hospitals No of medical Professionals Proportional allocation samples
Gandhi Memorial 207 32
Ras desta Damtew 177 27
Dagmawi Minilik 298 45
Yekatit 12 306 46
Zewditu 276 42
Total 1281 192

Source: calculated by the researcher based on the HR summary from the health bureau: 2014

The questionnaire was distributed to cover different categories of health professionals as it was given to doctors (all types), nurses and midwife, pharmacists, health officers, laboratory technologists, and radiologists. On the other hand key informant in-depth interview was also conducted with medical services directorate director of AAHB, hospital directors and personnel department heads of each hospitals.

 Method of Data Analysis

In this thesis both qualitative and quantitative data analysis techniques were employed. Data collected by using questionnaires was organized, coded and then analyzed. Specifically, simple statistical analysis like percentage, frequency, tabulation and graph were used in order to analyze the data easily. Microsoft excel was also applied for producing charts and to simplify the calculation. On the other hand, information gained through key informant interviews was described qualitatively.

 MAJOR FINDINGS AND RECOMMENDATIONS

Assessment on Motivation and Income Improvement

The data revealed that the establishment of private wings has contribution to motivate and improve the income of medical professionals; however there is still a considerable level of intent to quit among medical professionals. Close to 40 percent of the study participants showed their interest to continue working in their hospitals at list for the coming three years. This may justify the rise in commitment after the introduction of private wings. However there is still high intent to quit, close to 30 percent of the study subjects were actively searching for alternative jobs. Seeking better job oversea, narrow opportunity for further education, poor leadership and communication, poor pay and benefit, inadequate facility and supplies, and seeking better job in private sector and NGOs are reasons for the intent to quit.

The level of private wings’ contribution to make employees stay in the public sector was rated “to some extent” by most respondents. Besides, after the establishment of private wings medical professionals’ commitment and moral show some extent of improvement. The above statements infer that the extent of private wings contribution to make employees stay in the public sector is small and is not at the expected level. In addition regardless of the rise in income still considerable number of respondents claims no change in level of motivation and morale. Therefore, the hospitals must utilize non financial motivators at the same time so as to boost up the level of motivation and moral to the expected level.

Further, the study found that reliance on private wings as sustainable source of income has not yet deepened and professionals’ livelihood improvement after the introduction of the scheme is insignificant. Respondents expect little rise in income followed by those who expect no income rise from the future expansion and development of private wards. The level of livelihood improvement after the launching of private service was also rated insignificant/little; therefore it is difficult to say the establishment of private wings in public hospitals brought momentous improvement in the livelihood of health professionals.

Medical professionals are delighted with their chance of earning extra income from private wings. However, they criticize private wing set ups for not providing the entire necessary benefit package for the staff (see the table below).

Table 2: Level of medical professionals’ satisfaction with pay/benefits

No  

Variables

 

(5)

 

(4)

 

(3)

 

(2)

 

(1)

 

 

Total

1 I am frustrated by the payment in the private wing      16

(8.7%)

   64

(35%)

  85

(46.5%)

    18

(9.8%)

 183

(100)

2 I feel satisfied with my chances for earning extra income     35

(19%)

   66

(36%)

   82

(45%)

 183

(100)

 

3 There are benefits we do not have which we should have    24

(13.1%)

   87

(47.6%)

   48

(26.2%)

   24 (13.1%)  183

(100)

Source: Owen Survey: 2014


Note: (5) = strongly agree, (4) = agree, (3) = neutral, (2) =disagree, (1) =strongly disagree

 In this regard the survey result indicated on an average 50% of the medical doctors (all types) and 40% of other professionals’ total monthly income is earned from private wings. This is a good rise in monthly income due to the establishment and operation of private wings.

Nonetheless, the finding illustrates the existence of equity related complain in the distribution of private wings profit which may contribute to resignation of professionals who feel that they are not sharing equally. (See the graph below). Moreover, the study also found that private wings payment is not as lucrative as other part time option.

Enhancement in Retention and Reduction in Turnover

In the study the contributions and achievement of private wings in retaining medical professionals was also assessed. One third of the health professionals had quit offsite dual practice because of the part time job created in private wings. Therefore, the success of private wings in avoiding off site dual practice (some call it public private overlap) is considerable. In addition all most all respondents who are still engaged in offsite dual practice would give up given private services strengthened and sustained. This implies if properly managed and strengthened public hospital private wings have a potential of reducing unregulated and illegal dual practice.

With regard to medical professionals’ public-private hospitals preference, the result shows “some extent” of preferences of private hospitals over the public ones. However in comparison with prior research (Tigist et.al, 2006) made in the same study area, medical professionals in the public sector had “great extent” of preference of the private sector over the public. Though other variables may contribute for the difference in the extent of preference (“great” and “some”), perhaps motivation resulted from private wings may also contribute which may in part be viewed as a success in this regard.

Moreover, despite the fact that the highest number of respondents (43%) responded that private wings did not significantly reduced turnover so far, decline in turnover after the initiation of private services was noted from the calculation of turnover rates over. Hospitals under the Addis Ababa Health Bureau experience a slow but steady decline in medical professionals’ turnover rate since the establishment of private wings in 2008. (See the graph below)

This decline in medical professionals’ turnover may also be due to other interior and exterior variables, but since private wings were lunched as intervention mechanism to reduce turnover its success in this regard is observable.

On the other hand, close to half of medical professionals who participated in this thesis were considering job oversea even after initiation of private services. Hence, the contribution of private wings to curb outmigration is very insignificant. A focus on monetary compensation as a tool to prevent medical professionals from migrating abroad would mean their total income would have to be raised impossibly high. Therefore, instead of considering private wings as sole instruments, some of the other push factors of outmigration may need to be focused on.

 Attitude and Awareness

With regard to the attitude and awareness of medical staff on different aspects of private wings, the general impression and experience of the medical professionals in private wings is rated positive/favorable and the time they spent in private wings is productive. The establishment of private

wings also created a chance to use maximum skill for medical professionals and sense of hospitals ownership also shows improvement.

The awareness survey reveals that most professionals (87 percent) are conscious of the objective of private wings, but the remaining 13 percent has little awareness of that. This shows some health workers are blindly involved in private service without clearly understanding the objectives. It also shows poor communication and awareness creation activates from the management side. Likewise, there is good level of awareness on the rights and responsibilities of medical professionals involved in private service and on types of services provided in private wards. However, the level of awareness regarding rights and responsibilities of patients and financial aspects (revenue and expenditure, and pricing policy of private wings) is limited. This ambiguity and knowledge gap on the rights and responsibilities of patients and financial aspects of the wards may create conflict and uncertainty which may generate intent to quit.

In the study, most health workers (more than 70 percent) are comfortable with the schedules of private wings (see the chart below). However, since all medical professionals (particularly nurses) are not involved in private wards at the same time, most of them feel underutilized and fail to get a permanent additional income.

 The study also reveals respondents are neither satisfied nor dissatisfied by their workload. Despite the fact that training or special orientation is critical before the implementation of a reform agenda, trainings or at least special orientation program designed particularly for private wing services are not given to the great majority of the professionals. Therefore, the hospitals should organize and provide special trainings for staff discharging private wing tasks.

  Constraints/Challenges of Private Wings in Reducing Turnover

The major constraints/challenges faced by private wings in an effort of reducing medical professionals’ turnover are as follows. First, the income tax issue has slowed down the success of the private wings. The incentive to provide services in the private wings is lessened since the staff member has to report the extra income and pay taxes. The tax issue needs to be resolved with the regional tax bureau, or there may need to be a national policy. A related issue rose by the study subject, particularly nurses, was the need for some system to reward staff based on performance and the equity on pay related complain. Secondly, little knowledge about the existence and operations of private wings among service seekers (patients) is another constraint. Medical service seekers low level of knowledge about private wings as alternative option may create a mismatch between service provider and clients. Thirdly, medical professionals also complain the irregularity of private wings pay due to poor management as a problem. Another constraint is related to the capacity of private wings which make the benefits neither consistent nor all inclusive. Fifthly and finally, hospital managers also expressed their fear of over stretching the already scarce resources in public hospitals due to the establishment of private wing. Therefore unless these problems are solved it may back slide the already attained promising achievements.

Overall, the establishment and operation of public hospital private wings has brought about considerable rise in motivation and in income of medical professionals. The scheme also improved the staffs’ sense of hospitals ownership; created chance of earning extra income, the actual turnover rate was also declined. Nonetheless, professionals’ level of awareness on some aspects of private wings is poor and various challenges/constraints are faced in the process of the wards operation.

 

RECOMMENDATIONS

On the basis of the findings and conclusions reached, the following recommendations are forwarded in order to improve the contribution of private wings in reducing health workers turnover.

 

  • The medical professionals who discharge private wing tasks should have at least basic awareness on different aspects of private wings before taking the responsibilities. To this end relevant and continuous awareness creation and informative seminars has paramount importance to minimize the information gap of staff in private wards. Moreover, there has to be a mechanism to check out whether the provided training has improved the trainees’ attitude and knowledge as well as their performance. Hence, the hospitals should organize and provide informative trainings and seminars as soon as possible.
  • The development of private wings in hospitals for health workers to earn additional income outside of regular hours may already be a step in the right direction. However, reliance on private wings and financial incentives as a sole motivator and retention mechanism is very erroneous. Therefore, hospital management bodies should create good working environment and encourage employees through the application of different incentive mechanisms both financially and non- financially with the support of the government and other stakeholders. Policies and interventions may also want to focus on nonmonetary compensation, which was found to affect health worker motivation worldwide. Policies that provide quality and needs-based compensation in the form of access to further training, career development opportunities, and professional guidance can help in motivating health workers to better perform and motivation.
  • The health bureau and hospitals under it should promote and advertize private wing set ups in public hospitals and provide information for service seekers. Moreover, service seekers should be aware of a broad mix services provided in private wards, the pricing policy and the benefit they enjoy relative to other private options.
    • There are gray areas about private wings among medical professionals and service seekers. Some of these are due to information gap and different perceptions on the effect the private wing will have on the normal health facility services. Hence, the researcher recommends that an in-depth evaluative study on the various methods presently utilized in the various regions as well as in the AAHB facilities be conducted. And the best methods of operating private wings should be presented for all regions to consider. Some national guidelines may also need to be established to allow some consistency across the country.

Collaborations and partnerships form the backbone for most of the cost intensive projects. Public Private partnership projects if implemented and monitored carefully yields mutually beneficial results. Partnership can be monetary, skill based or resource based. Collaboration/ partnership can be within government departments, within private organisation or a mix of two. A case of taking land for using it as a financing tool is also possible as highlighted in thesis infrastructure financing through land which is a project undertaken by government agency.

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TO STUDY THE IMPACT OF VISUAL AIDS ON ACADEMIC ACHIEVEMENT OF 7TH GRADE LEARNERS

[1]* Dr. Mahesh Kumar Muchhal **Reena    ** Arun Kumar

ABSTRACT

 The prime concern of the study is to determine the impact of visual aids on the academic achievement of 7th Grade learner .The design of the study is definitely a type of experimental design, it is mainly of non-equivalent control group design of the Quasi experimental type(as it is not possible to have two absolutely equivalently schools) which is employed to study the impact of visual aids on the academic achievement and achievement motivation of  7th grade learners. The sample of the present study comprised of 78 students of 7th class from two schools namely, Govt. Senior Secondary School, Panjgain and Govt. Senior Secondary School, Barmana as the control group and experimental group respectively and 34 students were assigned to each group. The experiment was conducted for 30 days by using visual aids to the traditional method of teaching. The parallel form of achievement tests (Form A and Form B) prepared by the investigator was used. In the present study the obtained (t=3.81) which is greater then the expected 2.72 at 0.01 level of significance so it is concluded that teaching through visual aids had significant impact on the academic achievement.

KEY WORDS: Visual aids, Academic Achievement

 

INTRODUCTION 

We live in an unusual world marked by great and rapid changes. Since the appearance of man on

this planet, thousand of years rolled by silently before any technological discovery could be made. With an abrupt increase in the number of teachers and learners, the educational pattern of the country has changed immensely and the ineffectiveness of traditional method to meet the growing demands in the field of education there is a great need for novel methods and ways for providing instructions by the well wishers of educational field. The use of visual instruction provides enrichment of education and learning through maximum use of sense of sight. Visual aids means those sources in which only visual organs are used or applied that is knowledge is mainly achieved through visual organs that helps to make teaching and learning more interesting, more stimulating, more reinforcing and more effective.

  • The visual aids are potent starters and motivators.
  • The visual aids help the pupil in making association and recalling ideas.
  • The visual aids should be meaningful purposeful and accurate in every aspect.
  • The visual aids help in classifying various points and concepts.
  • They help to reduce the verbalism.
  • Visual aids contribute to increase retentively as they stimulate response of the whole organism to the situation in which learning takes place.

                    The dictionary meaning of ‘achievement’ is to ‘accomplish’ or to bring successful issue. In the present study the word achievement has also been used with the same meaning i.e. something achieved by the students through class room teaching.  Academic achievement is the amount of knowledge derived for learning, in an educational institution. Any behavior that is learned may come with in the scope of achievement. Academic achievement has found to be related to the acquisition of principles and generalization and also the capacity to perform efficiently certain manipulations of objects, symbols and ideas. Learned and Wood (1938) concluded based on their study that education was unavoidably intellectual in which knowledge was the dominating feature of   educational outcomes. Travers (1955) edge that counts either for admission test into a class.

REVIEW OF RELATED LITERATURE

       Lock and garden (1945) reported that the percentage of usable films for primary elementary and junior high schools and senior schools, college and adult grades were 42%, 20.8%, 62.9%, 81% and 71.7% respectively. Dale (1969) pointed out that the audio-visual aids can generally improve teaching. Dawyer, Francis, M (1975) found the use visualization to complement programmed instruction is an effective instructional technique. Anderson, R.B (1994) concluded that both the visual information and verbal information improved recall of non essential information struction is an effective instructional

RATIONALE OF THE STUDY

The present study the attempt has been made to study the impact of visual aids on academic achievement and achievement motivation. The use of visual aids helps in the enhancement of the achievement level and motivation level of the learners thus, this work assumes more significance. This study will also help to raise the use of visual aids at lower level of learning. Students at lower level are more interested and feel motivated to learn by seeing then by the use of traditional methods of teaching the use of visual aids will positively affect their future thinking toward the scientific knowledge and this will help in increasing the perceptual thinking and enhancement. According to psychologist, the simplest type of learning is the formation and development of perceptual process. The stimulation   of sense organs on path are logically and genetically the beginning of learning process. Such stimulation leads to the organization of the perceptual experience. Perceptual development demands the careful analysis of objects into their elements through observation and the fusion, of there elements into whole which can be achieved by the visual aids.

OBJECTIVE OF THE STUDY

  • To develop the instructional visual aids for teaching science to the students of class 7th.
  • To assess to the impact of visual aids on the achievements in science of class 7th
  • To assess the differential impact of visual aids on the academic achievements of boys and girls of 7th

 

HYPOTHESES

H1   There is no Significant difference on Academic Achievement scores of control and

        experimental group at pre test.

H2   There is no significant difference between pre-test and post-test scores on academic

       achievement of boys and girls of control group.

H3    There is no significant difference on academic achievement between boys and girls of

       experimental group.

H4   There is no Significant difference on academic achievement scores of the control and

       experimental groups at post –test.

H5   There is no Significant difference between pre-test and post-test on academic

        achievement of both the control and  experimental groups.

    DESIGN OF THE STUDY

              The prime concern of the study is to determine the impact of visual aids on the academic achievement of the 7th Grade learner .The design of the study is definitely a type of experimental design, it is mainly of non-equivalent control group design of the Quasi experimental type (as it is not possible to have two absolutely equivalently schools) which is employed to study the impact of visual aids on the academic achievement.

 SAMPLE

Sample of 68 students of 7th class of Govt. senior secondary school of Panjgain and govt. senior secondary school of Barmana were taken in the present study . The 34 students of 7th class of Govt. senior secondary school of Panjgain were taken as control group. They were only exposed to the traditional lecturing- based teaching of science by their regular teachers only and The 34 students of 7th class of govt. senior secondary school of Barmana were taken as experimental group. In the present study, teaching through visual aids is the treatment given to the experimental group.

TOOLS USED

  • Researcher used self made Questionnaire for Achievement Test.

RESULTS

It may be interpretive that the initial mean difference that exists between the control and experimental groups with regard to academic achievement is not significant as such both the groups may be considered to have almost equal level of academic achievement. In other words both the groups may be considered to be equivalent so far as their academic achievement is considered.

Therefore, it may be interpreted that the significance of difference between pre as well as post test scores of boys and girls of the control group are not significant .As such it may be concluded that the mean scores of boys and girls of control group do not vary on academic achievement .In this context, the hypothesis H3 that is, the boys and girls of class 7th   do not differ significant on a academic achievement may be rejected.

Therefore, from the result it may be interpreted that the difference between boys and girls of experimental group on academic achievement is not significant. As such, both the boys and girls of the experimental group may be considered to have almost equal level of academic achievement. As such, the hypothesis that is the boys and girls of 7th class of experimental group differ significantly on academic achievement may be accepted.

Table-4

Means, S.D and t-ratios for post-test of academic achievement scores of control and Therefore, it may be interpreted that the difference that exists between the control and experimental groups with regard to academic achievement is significant .As such, both the groups may not be considered to have equal level of academic achievement and since the , mean scores of experimental group is higher than the control group, it may be concluded that the subjects of experimental group do better under the experimental treatment.

Therefore, it may be concluded that the difference between the said mean scores of the control group is significant. In other words it may be concluded that teaching through traditional method had significant impact on academic achievement of 7th grade learners.

            On the contrary, the study of significant of difference between the pre and post test mean scores of the experimental group on the variable academic achievement as presented in table 5 give at t value of 3.81 it may be mentioned here that the critical values of t ratios to be significant at 0.05 and 0.01 levels of significance need to be 2.03 and 2.72 respectively with 33 degrees of freedom.

            In the present case since the obtained t value of 3.81 is greater than the expected 2.72, at

0.01 level of significance, it may be concluded that there exists significant difference between the pretest and posttest scores of the subjects of experimental groups. On the basis of the result the investigator feels to conclude that the teaching through visual aids had also significant impact on academic achievement of the learners. However, a close look on the mean scores of the control and experimental group reveals that teaching through visual aids is found to be more influential in comparison to the traditional method of teaching.

Findings of the study

              The major findings of the study are presented briefly as follows,

  • The use of visual aids was found to be effective in enhancing the academic achievement.
  • The traditional method of teaching was found to be useful in enhancing the academic achievement of the learners.
  • The use of visual aids was found to be more effective than the traditional method of teaching in enhancing the academic achievement of the learners.
  • The use of visual aids in teaching process found to be effective in             enhancing the achievement of learners in science.

     Conclusion

                  It may be concluded that use of visual aids in teaching has significant importance in enhancing academic achievement among seventh class learners. Teaching through visual aids is more effective for the development of academic achievement traditional lecturing method .It also shows that it is one of the potent way of imparting science education and communicating science and technological advancement in the integrated and holistic manner, Hence special emphasis should be given for the use of visual aids in science education.

 REFERENCES

Anderson, R.B. (1984)    Examining effects of technology mediated visual information : an alternative research approach  Dissertation M.Ed. ,P. U

Chandigarh.

Antonysamy’s , L’s  (1989)  conducted  study related to teaching environmental concepts to school dropout  through video and charts,. Fifth survey of educational research (1982) vol. 1

Basu, M.K., “An investigation on effectiveness of multi-media programmed materials in teaching of physics”: fourth survey of educational research (1983-84) Vol. 1

Golani .T.P(1982) conducted a study on the use of visual aids in the secondary  school of district thane,  fourth survey of educational research,(1983)Vol. 1

Jaiswal,K.(1992),A Study on the effectiveness of T.V programs  in science education .fifth survey of educational research,(1988-92) Vol.1

Mohanty ,J., Giri, A.P.,and Mohanty  P.C(1975)A study on radio programs broadcast during the in service training course, fourth survey of educational research,Vol.1

Vijeeta  Menan, (2003-04) Studied the effect of visual aids  on achievement in science in relation to cognitive style, M.Ed. Dissertation Punjab university

*Dr. Mahesh Kumar Muchhal, Associate Professor, Digamber Jain (PG) College Baraut, Baghpat (U.P)     E-Mail-mkmuchhal @gmail.com

* * Reena, Assistant Professor, Shri Sardari Lal College of Education, Nahoni (Ambala)

** Arun Kumar , Assistant Professor, Shri Sardari Lal College of Education, Nahoni (Ambala)