Take a look in the mirror. What will you cry about today? Is it your big nose, or those pimples? Not good enough. How about those stretch marks, or that awful cellulite. While you’re at it, maybe be mindful of those hideous hip dips, or that unattractive hairline. Congratulations, you’ve just discovered some brand new flaws in yourself. What’s that, you love yourself just the way you are? Hmm, maybe take a look at this effortlessly gorgeous supermodel we’ve hired to advertise our product, and all these insecurities are sure to come flooding back. So what’s the solution? Buy our brand new futile beauty product, to fix these horrendous faults in you. Once you’ve bought them, we’ll just point out more and more blemishes in you, so you keep giving your money to us to hide what you cry over each night, while we peacefully sleep in our multi-million dollar mansions, made with your tears and powered by your defects. Whatever your insecurities are, we will always have something to market to you. Thank you, for being insecure.
What you’ve just read is a satirical example of present day marketing and media. In today’s world, there is an array of beauty products in the market, ranging from skin whitening creams to anti-aging shampoo (yes that is a real thing).The idea of spending your hard earned money on something as superfluous as this, is completely barbaric. Yet, somehow their clever marketing tactics have convinced you that if you don’t have the latest Kylie Jenner lip scrub, your life is insignificant. In the patriarchal society we live in, the modern day woman holds herself to incredibly high standards, and resents the fact that every aspect of her life is not effortlessly flawless. Her worth isn’t tested by her qualifications, but by how she looks and presents herself, because god forbid a woman be anything but attractive and perfect.
The millions of creams, gels, and powders manufactured every day are not only made by poor children in third world counties for minimum wage, and tested on animals , but also packed with harmful chemicals like parabens , phthalates ,BHT etc which have been linked to different kinds of cancers, reproductive issues, and even liver damage. Alas, why would billion dollar companies care about any of this when they can successfully alter the perceptions of millions of young, impressionable children about their bodies, so that they hate themselves enough and are compelled to buy more and more of such products to “fix themselves”.
Speaking from personal experience, such campaigns and commercials slowly chip away at your confidence, and lower your self esteem to an extent from which recovery is difficult. They convinced teenagers all around the world that their knowledge and credentials are worth nothing if they don’t live up to a certain beauty standard. The idea that if you don’t look like the charming super model, who they so eagerly cast in their advertisements, then your existence is meaningless is genuinely one of the worst things you can ingrain in a young child’s mind.
Is this the best we can do? How can we prevent further damage from happening? Our main weapon in this fight is education. Educate yourself about what you buy, watch documentaries, and read books to avoid falling victim to such sneaky tactics. Work towards being less materialistic and superficial. Remember, every flaw you point out about yourself means more money for the corporations living to profit off of your insecurities. So the next time you see such a commercial, pay no attention to what they say , you’re beautiful just the way you are.