Tag: Entrepreneurship

Effect of Entrepreneurship Education and Attitude on Entrepreneurial Intention Among Graduating Students of Polytechnics in Kano State, Nigeria

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How to Cite

Saleh, S. S., Abdu, R., & Suleiman, M. M. (2026). Effect of Entrepreneurship Education and Attitude on Entrepreneurial Intention Among Graduating Students of Polytechnics in Kano State, Nigeria. International Journal of Research, 13(1), 133–146. https://doi.org/10.26643/eduindex/ijr/2026/8

1Safiyanu Sulaiman Saleh, 2Rabiu Abdu, & 3Muhammad Muhammad Suleiman

1Department of Business Administration and Management,

1School Social & Management Sciences

2Bursary Department

3Department of Computer Science, School of Science & Technology

1,2,3Federal Polytechnic Kabo, Kano, Nigeria

ABSTRACT

This study explores the effects of Entrepreneurship Education (EE) and Entrepreneurial Attitude (EA) on Entrepreneurial Intention (EI) among Polytechnic’s in Kano State. Against the backdrop of Nigeria’s persistent youth unemployment and underemployment, the study seeks to determine whether exposure to entrepreneurship education and the development of a positive entrepreneurial mindset could influence students’ willingness to pursue self-employment. A thorough literature review and empirical evaluation established that entrepreneurship plays a vital role in economic transformation, especially in developing nations. Numerous studies reported a positive and significant link between EE, EA, and EI, some argue that the impact of EE is context-dependent and may be weakened by poor delivery or lack of practical engagement. The empirical literatures confirmed that EE tends to stimulate EI when it promotes self-efficacy, risk-taking, and innovation, and when coupled with a supportive entrepreneurial attitude. However, gaps remain in understanding these relationships in local contexts like Nigerian polytechnics. The study will adopt a quantitative research design and rely on data of the students obtained from the MIS Unit of Kano State Polytechnic, which recorded an HND graduating student population of 1,045 across 32 departments/programmes in various units/schools of the polytechnic Asample size of 285 will be selected using theKrejcie and Morgan (1970). Astratified random sampling technique will ensure that all departments are proportionately represented. Data analysis will be conducted using SPSS version 26, applying descriptive statistics, Pearson’s correlation, and multiple regression analysis. The results is expected to reveal a statistically significant and positive relationship between EE and EI, as well as between EA and EI.

Keywords: Entrepreneurship, Attitude, Intention, Education, Polytechnics

  1.  INTRODUCTION

Entrepreneurship plays a vital role in fostering economic transformation, inclusive growth, and national development across the globe (Johnson, Adeoye, & Chen, 2023; Ferreira, Silva, & Martins, 2022; Okafor, Ezenwa, & Oyetunji, 2021). This is especially true for developing countries like Nigeria, where challenges such as poverty and high unemployment remain critical (Emeka, Agho, & Udeh, 2023; Asuquo, 2024; Idowu, 2023; Aina & Oladipo, 2021). Despite its abundance of human and material resources, Nigeria has struggled to achieve widespread economic prosperity. Most citizens still live below the poverty line, surviving on less than a dollar per day even after over sixty years of independence (Yakubu, Hassan & Omeje, 2022), while unemployment figures continue to rise (Bello, Danjuma, & Suleiman, 2023). A country with a vibrant entrepreneurial base has the potential to become economically stable and prosperous (Nasir, Lukman, Adisa, & Olaniyan, 2023). For young people, unemployment remains a particularly severe issue often double or triple the national average (Popescu & Dinu, 2023).

Entrepreneurship is not accidental – it is an intentional decision shaped by personal, educational, and environmental factors. Numerous studies have shown that entrepreneurial intention (EI) is influenced by aspects such as education, social and family background, and exposure to entrepreneurial education (EE) (Okon & Bello, 2022). This disconnect has fueled academic interest in entrepreneurship as a practical and desirable career path for students. As a result, many studies have examined EI and its antecedents to understand entrepreneurial behavior more deeply (Silva, Pereira, & Oliveira, 2022). Research has shown that African youth are particularly entrepreneurial, demonstrating a readiness to innovate and take risks (Adeniyi, Rashid, & Gamede, 2024). Entrepreneurial intention remains a key indicator for understanding how and why individuals initiate and develop new business ventures (Patel, Sharma, & Bhatnagar, 2021).In line with this, Petrova, Kuznetsova, & Romanova (2023) emphasized the importance of exploring more psychological and environmental variables that influence EI.

Similarly, Nor, Idris, Fatah & Salim (2022) recommended larger sample sizes and broader institutional representation in EI research. Okeke, Nwankwo & Ubah (2023), who examined EI in Muslim-majority regions, advised future research to expand its geographic and cultural scope while also including new influencing variables. Likewise, Khan, Yusuf, Ali, Sharma & Adeel (2021) noted that limited empirical work has been done in developing countries to fully understand the link between EE and EI. Despite the growing significance of EI in policy and practice, few empirical studies have focused on this topic within the Nigerian context. It is against this backdrop, the present study aims to address several of these issues. Specifically, it will investigate the effects of entrepreneurial education and students’ attitudes on entrepreneurial intention among graduating students in Kano State polytechnic.

1.1 PROBLEMS STATEMENT

Despite Nigeria’s abundant human and material resources, the country continues to experience high levels of youth unemployment and poverty. Polytechnic graduates, in particular, face significant challenges in securing employment within their field of study. This disconnect between formal education and economic opportunities has sparked growing concern about the effectiveness of Nigeria’s higher education system in fostering entrepreneurship. While entrepreneurship education (EE) is increasingly recognized as a catalyst for equipping students with the mindset and skills necessary for self-employment, many Nigerian polytechnic still predominantly train students to become employees rather than entrepreneurs. Furthermore, although entrepreneurial intention (EI) is widely acknowledged as a precursor to actual entrepreneurial behavior, empirical studies examining the specific influence of EE and student attitudes on EI remain limited within the Nigerian context. The absence of localized evidence restricts policymakers, educators, and curriculum developers from making informed decisions to bridge the education-employment gap.

This study is crucial because it seeks to address the urgent challenge of youth unemployment in Nigeria by examining the role of entrepreneurial education and student attitudes in shaping entrepreneurial intentions. Previous research conducted in developed countries has demonstrated a positive relationship between EE and EI; however, such findings cannot be directly applied to Nigeria without context-specific investigation. Additionally, scholars have called for expanded research into the psychological and educational factors influencing EI, especially in developing countries. This study not only responds to that call but also contributes to filling a significant empirical gap by focusing on Kano State Polytechnic students at a critical transition point graduation. By identifying the variables that significantly impact EI, the findings of this study will inform educational policies, polytechnic curricula, and entrepreneurial development programs aimed at transforming graduates from job seekers to job creators. Ultimately, the study supports the national goal of promoting economic self-reliance and sustainable development through youth entrepreneurship.

1.2 Objectives of the Study

The primary objective of this study is to examine the effect of entrepreneurship education and students’ attitudes on entrepreneurial intention among HND graduating students of Kano State polytechnic. To achieve this main goal, the study seeks to:

  1. Assess the impact of entrepreneurship education (EE) on the entrepreneurial intention (EI) of HND graduating students of Kano State Polytechnic.
  2. Examine the influence of students’ attitudes towards entrepreneurship on their intention to become entrepreneurs.
  3. Determine the combined effect of entrepreneurship education and attitude on entrepreneurial intention among Kano State Polytechnic HND graduates.

1.3 Hypotheses Development

Based on the above objectives, the study postulated the hypotheses: –

HO1:    There is no significant positive relationship between entrepreneurship education and entrepreneurial intention of HND graduating students of Kano State Polytechnic

HO2:    There is no significant positive relationship between students’ attitude and entrepreneurial intention of HND graduating students of Kano State Polytechnic

HO3:    There is no significant positive relationship between combination of EE & EA and EI of HND graduating students of Kano State Polytechnic  

  • LITERATURE REVIEW/CONCEPTUAL DEFINITIONS

2.1 Entrepreneurial Intention

Entrepreneurial intention (EI) has emerged as a central concept in entrepreneurship research and is widely recognized as a strong predictor of planned, purposeful entrepreneurial behavior (Salim, Farouk & Nor, 2021; Adegbite, Yusuf & Lawani, 2023; Chukwuma, Bello & Hassan, 2022). EI reflects an individual’s conscious decision and commitment to start a new business or engage in entrepreneurial activities in the future. It signifies a deliberate mindset that precedes action, driven by the identification of opportunities and the perceived feasibility of launching a venture (Rahman, Tan & Othman, 2022). Furthermore, EI is often influenced by one’s ability to analyze the environment, assess market gaps, and creatively propose solutions through business ideas. This self-awareness and contextual understanding are what enable individuals, particularly students, to discover and refine entrepreneurial opportunities (Oyelola, Bakare & Adebayo, 2021). Supporting this, Martins, Lima, & Correia (2022) argue that EI represents a goal-oriented mindset, allowing individuals to align their personal and professional aspirations with the dynamic demands of entrepreneurship.

In summary, entrepreneurial intention is a multidimensional concept encompassing the desire, determination, and strategic planning to engage in entrepreneurial activities. It represents a foundational construct for understanding entrepreneurial behavior and is a critical area of interest for scholars, educators, and policymakers seeking to enhance entrepreneurship development, particularly among youth and polytechnic students.

2.2 Entrepreneurship Education and Entrepreneurial Intention

In recent years, there has been a noticeable increase in the institutionalization of entrepreneurship education (EE) within higher education curricula across disciplines. It is now common for students in fields such as the arts, engineering, and sciences to be exposed to formal entrepreneurship training at the Polytechnics level (Chinelo, Abbas & Wang, 2022). This shift reflects a growing consensus on the value of EE in broadening students’ skillsets, encouraging self-reliance, and equipping them with practical knowledge to navigate the uncertainties of post-graduation life (Ibrahim, Musa & Zhang, 2023). Numerous studies have confirmed that EE has a significant and positive impact on entrepreneurial intention (EI), which refers to an individual’s conscious decision to pursue entrepreneurship as a career path (Ayoade, Kwame, & Zhou, 2021). As such, many governments and educational institutions have integrated entrepreneurship into academic policy, not only to combat youth unemployment but also to stimulate innovation, productivity, and inclusive economic growth (Olowolaju, Shah, & Ridwan, 2023). EE serves as a strategic tool to ignite students’ interest in start-ups, wealth creation, and self-employment (Chen, Adebayo & Tan, 2021).

The integration of EE into polytechnic programs is intended to instill fundamental entrepreneurial competencies that guide students toward business ownership and sustainability. As noted by Abdulaziz, Fatai, Munirat, Ifeoma, & Raymond (2023), EE empowers students to acquire essential entrepreneurial knowledge—planning, decision-making, opportunity recognition, risk-taking which supports business creation and strategic management. Beyond technical knowledge, EE fosters creativity, responsibility, and an entrepreneurial mindset, transforming passive learners into active problem-solvers and future business leaders (Nwachukwu, Gomez & Xu, 2022). Empirical research continues to demonstrate a strong theoretical and practical link between EE and EI. Multiple studies have shown that students exposed to structured EE programs exhibit higher entrepreneurial intentions compared to their counterparts without such exposure (Okonjo, Felix, & Wang, 2024; Rahim, Ishola, & Le, 2023). Similarly, researchers such as Fatima, Bello, and Wahab (2022), and Noor, Idris, & Hassan (2021), have found that EE plays a crucial role in shaping students’ attitudes, confidence, and motivation toward entrepreneurship.

 

2.3 Entrepreneurial Attitude and Entrepreneurial Intention

Entrepreneurial education (EE) plays a significant role in shaping students’ entrepreneurial attitudes (EA), especially among those enrolled in business-related and economics programs (Okeke, Yusuf & Bello, 2021). Entrepreneurial attitude refers to an individual’s evaluative disposition – either positive or negative towards entrepreneurship, and it includes cognitive, emotional, and behavioral tendencies (Abdullahi, Musa & Li, 2022). When students develop favorable entrepreneurial attitudes, they are more likely to express interest in entrepreneurial ventures. In this context, attitude serves as a psychological framework that shapes how individuals perceive entrepreneurship and whether they are inclined to engage in it (Ogunyemi, Raji & Zhang, 2022). Attitude influences behavior, as it is linked to how one processes and reacts to information, events, or opportunities. This notion is echoed by Bello, Chukwudi, & Wang (2021), who suggest that entrepreneurial behavior is rooted in how an individual cognitively and emotionally responds to business opportunities and risks.

Scholars have emphasized that entrepreneurial action is an outcome of both attitude and intention. In essence, before entrepreneurship becomes an action, it begins as a mindset shaped by positive perceptions and internal motivation (Saidu, Ibrahim, & Chen, 2023). Therefore, cultivating positive attitudes is crucial in promoting entrepreneurial aspirations among students. Entrepreneurial attitude reflects how welcoming, enthusiastic, or critical students are toward the idea of starting a business. Pulido, Azubuike, & Zhou, (2024) define EA as a predisposition toward entrepreneurship based on self-perceptions of achievement, creativity, personal autonomy, and self-esteem. However, some scholars argue that the relationship is not always linear. For example, Ogundele, Taiwo, & Chen (2021) found that while EE improves EA, other factors such as perceived behavioral control and external support systems are also crucial in translating attitudes into intention. In a broader study, Liang, Adesina, & Wang (2024) noted that even when students have positive attitudes toward entrepreneurship, structural barriers such as lack of funding, mentorship, or market access can reduce their likelihood of acting on those intentions.

2.4 Review of Related Empirical Literature

The relationship between entrepreneurial attitude (EA) andentrepreneurial intention (EI) has attracted significant scholarly attention over the years, particularly due to its centrality in understanding entrepreneurial behavior. Empirical studies across different contexts and time periods consistently show that EA is a strong predictor of EI, though the strength and direction of this relationship may vary depending on cultural, educational, and institutional variables. A seminal work by Krueger, Reilly, & Carsrud (2000) using the Theory of Planned Behavior (TPB) laid the groundwork for understanding intention as a function of attitude, perceived behavioral control, and subjective norms. Their study confirmed that individuals with a positive disposition toward entrepreneurship are more likely to form intentions to start a business. Building on this, Liñán & Chen (2009) conducted a cross-cultural study and found that students with favorable attitudes toward entrepreneurship had higher EI scores across multiple countries, confirming the universality of the attitude-intention relationship. Similarly, Fayolle & Gailly (2015) examined European students and discovered that positive attitudes toward innovation, self-efficacy, and achievement were strongly correlated with entrepreneurial career aspirations.

Recent empirical studies between 2021 and 2024 continue to affirm these earlier findings while offering updated insights. For example, Adeoye, Ladan, & Jiang (2023) investigated Nigerian undergraduates and revealed that entrepreneurial attitude defined by indicators such as personal control, risk tolerance, and creativity significantly predicted students’ entrepreneurial intentions. The study emphasized that EA was not only influenced by personality traits but also shaped by exposure to entrepreneurship education. Okon, Bello, & Wang (2022) examined students in both Nigerian and Chinese polytechnics, and their comparative study revealed that entrepreneurial attitude mediated the impact of entrepreneurial education on EI. Their findings suggest that positive cognitive and emotional evaluations of entrepreneurship, developed through polytechnic curricula and role models, enhance students’ willingness to engage in start-up ventures. In Malaysia, Nasir, Okechukwu, & Fu (2021) conducted a structural equation modeling analysis among business students and found a direct, significant relationship between EA and EI. The study also found that entrepreneurial attitude was strengthened by factors such as internship experiences, student enterprise programs, and perceived entrepreneurial climate on campus. Additionally, Pulido, Azubuike, & Zhou (2024) carried out a longitudinal study in Nigeria that tracked students from their second year through graduation. The study showed that those who participated in project-based entrepreneurship modules developed stronger entrepreneurial attitudes and were three times more likely to express the intention to start their own businesses.

Other studies, such as those by Adamu, Olatunji, & Ye (2023), observed that EA plays a moderating role between entrepreneurship education and EI. While most students showed high levels of enthusiasm for entrepreneurship, the absence of practical application and institutional support led to a gap between intention and action. Similarly, Ogundele, Taiwo, & Chen (2021) reported that although positive entrepreneurial attitudes were prevalent among Nigerian polytechnic students, other factors such as fear of failure, lack of capital, and insufficient mentoring significantly weakened the effect on actual intention. A broader international perspective was presented by Liang, Adesina, & Wang (2024), who explored gender differences in EA and EI across three countries. Their findings indicated that while male students generally displayed higher entrepreneurial attitudes, female students’ EI was significantly influenced by social encouragement and community-based entrepreneurial programs.

Earlier works have also echoed these findings. For instance, Kusmintarti, Thoyib, Ashar, & Maskie (2014) identified that students with strong EA measured by achievement motivation and innovativeness were more inclined to start businesses. Pulka, Aminu, & Rikwentishe (2015) found similar results in a Nigerian context, where EA mediated the relationship between entrepreneurial education and EI. Studies such as Ismail (2015) andRuswanti (2015) emphasized the psychological dimensions of EA, arguing that how individuals emotionally and cognitively relate to entrepreneurship plays a major role in intention formation. Abun, Foronda, & Agoot (2018) found in the Philippines that EA significantly predicted the entrepreneurial intentions of polytechnic students, especially when paired with practical business experiences. Moreover, studies like those by Hassan, Norashikin, & Omar (2016) and Trang & Mintardjo (2018) also confirmed that EA not only predicts EI but can also be enhanced through entrepreneurship education, mentorship, and experiential learning opportunities.

The empirical literature spanning more than two decades strongly supports the assertion that entrepreneurial attitude is a key antecedent of entrepreneurial intention. While the strength of this relationship is generally positive and significant, the impact of attitude on intention can be enhanced or diminished depending on a range of contextual and moderating factors, including exposure to entrepreneurship education, access to resources, institutional support, and socio-cultural influences.

2.5 Research Model

Entrepreneurship Education (EE) 
Entrepreneurial Intention (EI)
Entrepreneurial Attitude (EA) 

Fig 1: Author’s Model, 2025

The research model investigates the influence of Entrepreneurship Education (EE) and Entrepreneurial Attitude (EA) on Entrepreneurial Intention (EI) among HND graduating polytechnic students in Kano State Polytechnic. It proposes that EE directly enhances students’ intentions to become entrepreneurs by equipping them with relevant knowledge, skills, and experiences. At the same time, EE is believed to shape students’ attitudes toward entrepreneurship, such as their confidence, motivation, and risk tolerance, which in turn influence their intention to start a business. Overall, the model is used to explore how exposure to entrepreneurship education and the development of a positive entrepreneurial mindset together drive students’ willingness to engage in entrepreneurial activities after graduation.

  • METHODOLOGY

This study will adopt a quantitative research design, aimed at assessing the effects of entrepreneurship educationandentrepreneurial attitudeonentrepreneurial intention among HND graduating students of Kano State Polytechnic. The design is non-experimental and analytical, utilizing structured data to evaluate relationships among variables. The target population will comprise all HND graduating students of 2025 from32 departments/programmes, with a total of 1,045 students as documented by the institution’s Management Information System (MIS) Unit. To determine the appropriate sample size, the Krejcie and Morgan (1970) table will be used, yielding a representative sample of 285 respondents. A stratified random sampling technique will be employed, with each department to be treated as a stratum.

4.0 RESULTS

4.1 Reliability

Education

Reliability Statistics
Cronbach’s AlphaNo. of Items
.8358

Attitude

Reliability Statistics
Cronbach’s AlphaNo. of Items
.8078

Intention

Reliability Statistics
Cronbach’s AlphaNo. of Items
.7908

The interpretation of reliability using Cronbach’s Alpha was based on the rule of thumb provided by (Sekaran & Bougie, 2010), who suggest that the Cronbach Alpha should be at least .70 or more. From the above analysis, the composite reliability coefficients of the latent constructs ranged from .790 to .835, with each exceeding the minimum acceptable level of .70, suggesting adequate internal consistency reliability of the measures used in this study (Hair, Ringle, & Sarstedt, 2011).

4.2 Regression

  Model Summaryb 
ModelRR SquareAdjusted R SquareStd. Error of the EstimateChange Statistics 
R Square ChangeF Changedf1df2Sig. F Change 
1.580a.336.3314.01613.33668.7752272.000 
a. Predictors: (Constant), ATTITUDE, EDUCATION 
b. Dependent Variable: INTENTION   
ANOVAa 
ModelSum of SquaresdfMean SquareFSig. 
1Regression2218.58421109.29268.775.000b 
Residual4387.17627216.129   
Total6605.760274    
a. Dependent Variable: INTENTION 
b. Predictors: (Constant), ATTITUDE, EDUCATION 

  Coefficientsa
ModelUnstandardized CoefficientsStandardized CoefficientsTSig.Collinearity Statistics
BStd. ErrorBetaToleranceVIF
1(Constant)12.7611.540 8.286.000  
Education.139.060.1532.306.022.5551.803
Attitude.448.064.4667.025.000.5551.803
a. Dependent Variable: INTENTION

The results suggest that both Entrepreneurial Education and Entrepreneurial Attitude significantly predict Entrepreneurial Intention among graduating students of Kano State Polytechnic. The regression model confirms that both variables (EE & EA) individually and jointly contribute significantly to predicting EI. These findings support prior studies and reinforced the importance of integrating entrepreneurship education across all departments to foster self-employment mindsets in students.

      4.3 Correlations
 EDUCATIONATTITUDEINTENTION
EDUCATIONPearson Correlation1  
Sig. (2-tailed)   
N275  
ATTITUDEPearson Correlation.667**1 
Sig. (2-tailed).000  
N275275 
INTENTIONPearson Correlation.464**.568**1
Sig. (2-tailed).000.000 
N275275275
**Correlation is significant at the 0.01 level (2-tailed).

The results suggest that both Entrepreneurial Education and Entrepreneurial Attitude significantly predict Entrepreneurial Intention among graduating students of Kano State Polytechnic. The positive correlations indicate that higher exposure to entrepreneurship education and a favorable attitude toward entrepreneurship are associated with stronger intentions to engage in entrepreneurial ventures.

  • CONCLUSION

In conclusion, entrepreneurship education plays a pivotal role in shaping students’ entrepreneurial mindset, skills, and intentions. While there is strong evidence supporting its positive influence on EI, the effectiveness of EE is highly dependent on content quality, pedagogical approach, and contextual relevance. Thus, there is a continuing need to strengthen EE curricula in polytechnics, tailor them to local entrepreneurial ecosystems, and embed experiential learning elements to foster genuine entrepreneurial intentions among students. This growing body of evidence has prompted scholars and educators to view EE as a foundation for building entrepreneurial ecosystems within academic institutions. Entrepreneurial attitude is a critical psychological construct that significantly influences entrepreneurial intention. Fostering positive entrepreneurial attitudes through education, experiential learning, and supportive ecosystems is essential to nurturing a generation of proactive, innovation-driven graduates.

  • RECOMMENDATIONS

Based on the findings above, the following recommendations were developed –

  1. Curriculum redesign – this is to ensure transition from more of theoretical lectures to practical based learning such as business simulations, business incubation, and venture creations after practical, where students earn credit for launching actual startups
  2. Attitude shaping – since attitude is a major predictor, teachers should focus on social persuasion to shape the students’ psychological attitude
  3. Dream building – invite young successful alumni entrepreneurs to speak to students. This will boost their ambition and reduce fear of failure and makes them feel that it is a feasible career
  4. Encourage arts, science and engineering students to take entrepreneurship modules together. Innovation often happens at the intersection of diverse skill sets
  5. Policy makers to encourage startup development by giving grants instead of loans.
  6. Government to intensify “ease of doing business” to facilitate development of business ideas to reality
  7. Future researches to focus more in ways of translating academic research into practice.                 

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Building Your Empire with Confidence: Tips for First-Time Entrepreneurs

Stepping out on your own and building a business from scratch can feel overwhelming, but it’s also one of the most rewarding adventures you’ll ever experience. If you’re contemplating your first entrepreneurial leap, you’re not alone. Every thriving brand, local cafe, and tech giant began with someone’s single idea and the courage to bring it to life.

Photo by RF._.studio _ on Pexels.com

Discover a Niche That Blends Passion and Profit

Pinpointing your niche is the starting point of every successful business story. The right business idea balances two key ingredients: your passion and a genuine market opportunity.

How to Identify the Right Business Idea

  • List your interests, skills, and experiences

Jot down what excites you, areas where you excel, and industries you’ve worked in. 

  • Study the market

Look at current trends, gaps, and problems begging for solutions. Conduct surveys, browse forums, check what’s trending on social, and talk to potential customers.

  • Evaluate profitability

Ask yourself, “Are people willing to pay for this?” A good idea solves a problem people care about enough to spend money on.

  • Test with a minimum viable product (MVP)

Before going all-in, launch a simplified version of your offer to real customers. Gather feedback and adjust quickly.

Build Your Blueprint with a Solid Business Plan

A business plan is your roadmap. Think of it as the tool that translates inspiration into a practical path forward.

Key Steps to Drafting Your Business Plan

  • Executive summary

Briefly introduce your business, covering your vision, goals, and what makes your idea unique.

  • Business description

Lay out what your business will do, the target audience, and how you’ll stand out from the competition.

  • Market analysis

Showcase thorough research about your competitors, industry trends, and your ideal customer profile.

  • Organization and management

Describe your structure. Will you be a sole proprietor, or is this a partnership? List out your team members and their roles.

  • Products or services

Detail what you’re offering, your pricing strategy, and potential future expansion.

  • Marketing and sales plan

Outline your approach for reaching customers, from digital campaigns to referral incentives.

  • Financial projections

Present a budget, projections for revenue and expenses, and funding requirements for growth.

  • Appendices

Add extra details like your resume, permits, or supporting data as needed.

A thoughtful plan helps keep you focused, attracts investors, and acts as a reference as your project evolves.

Explore Your Funding Options

Once your blueprint is complete, it’s time to find the capital to fuel your dream. There’s no one-size-fits-all approach—instead, weigh your choices and select the best fit for your ambitions and appetite for risk.

Popular Ways to Fund Your Venture

  • Bootstrapping

Many entrepreneurs begin by self-funding (using savings, personal loans, or even credit cards). This method gives you maximum control but requires financial discipline and risk tolerance.

  • Borrowing from friends and family

Loved ones can provide early backing, but formalize the arrangement to protect your relationships.

  • Bank loans or credit unions

Consider traditional business loans if you have a solid plan and decent credit history.

  • Angel investors and venture capitalists

If you need significant funding and have a scalable business model, pitching to angel investors brings both capital and valuable advice.

  • Crowdfunding platforms

Crowdfunding sites can generate funding and early buzz for your product.

  • Small business grants

Many government and private programs exist, particularly for businesses advancing technology or addressing social issues.

Tip: Mix and match options when needed, but always keep an eye on how much control and equity you’re giving away.

Market and Brand Your Business for Maximum Impact

You’ve built a great product, but now you need people to notice. Effective marketing and strong branding set your business apart and attract loyal customers.

Branding Basics for First-Time Entrepreneurs

  • Create a memorable brand identity

Start with a catchy name, compelling logo, and cohesive color scheme. Consistency is key.

  • Craft a resonant story

Share your “why.” Customers love connecting with brands that stand for more than just sales.

  • Develop an engaging online presence

Build a clean, user-friendly website and set up social media accounts where your audience spends time.

  • Define your unique value proposition (UVP)

Clarify what makes your offer different from competitors, in just a sentence or two.

  • Focus on customer experience

Make it easy for people to engage with you, offer responsive support, and invite feedback.

Winning Marketing Tactics

  • Content marketing

Publish helpful blog posts, videos, or guides to build authority in your space.

  • SEO and local optimization

Optimize your site and listings for relevant keywords, so potential clients find you easily.

  • Social media

Use social media platforms like Instagram, LinkedIn, and TikTok (as appropriate for your audience) to build buzz and community.

  • Referral and loyalty programs

Motivate your fans to spread the word and reward their loyalty.

  • Email marketing

Nurture leads and customers with updates, tips, and special offers.

Navigate the Legal Landscape with Confidence

Dealing with legal paperwork may not be glamorous, but it protects your interests and supports long-term growth. Taking shortcuts can lead to costly headaches later on.

Legal Essentials for New Entrepreneurs

  • Choose the right business structure

Options include sole proprietorship, partnership, LLC, or corporation. Each has different tax and liability implications.

  • Register your business

Obtain the licenses and permits required in your location and industry.

  • Ensure cybersecurity

Protect your business and customer data by implementing network security, like that offered in South Jordan.

  • Understand tax obligations

Stay informed about federal, state, and local taxes, including sales tax if you’re selling products.

  • Protect your intellectual property (IP)

Consider copyrighting your content, trademarking your brand, and securing patents if applicable.

  • Set up strong contracts

Use clear agreements for partners, vendors, and clients. 

Conclusion

Understanding the basic legal requirements for starting a business is key, but staying updated on any changes that impact your industry or location is just as important. Regularly reviewing and updating your legal documents, contracts, and policies ensures they keep pace with your growing business. By protecting your business legally, you can focus on building a thriving, sustainable enterprise.

NEMT Business: Building a Successful Medical Transportation Venture

The non-emergency medical transportation (NEMT) industry ensures access to essential healthcare services for individuals with mobility challenges. 

Photo by Daniel Frank on Pexels.com

Establishing a successful NEMT business requires careful planning, strategic marketing, and a proactive approach to overcoming common challenges. 

This article explores the critical steps in launching an NEMT business, effective marketing strategies, and insights into overcoming hurdles NEMT entrepreneurs face.

Steps to Launch an NEMT Business

Launching an NEMT business demands meticulous planning and execution. Here are the essential steps to get started:

Market Research: Conduct thorough market research to understand the demand for NEMT services in your area, assess the level of competition, and identify potential gaps in service provision.

Business Plan Development: Create a comprehensive business plan outlining your services, target market, revenue streams, and financial projections. This plan serves as a roadmap for your venture and helps secure financing and partnerships.

Regulatory Compliance: Obtain the licenses, permits, and insurance required to operate legally in your jurisdiction. Familiarize yourself with local and federal regulations governing NEMT operations.

Partnership Building: Forge partnerships with healthcare facilities, brokers, and community organizations. These partnerships can generate referrals and provide valuable insights into patient needs and preferences.

Fleet Acquisition and Staffing: Acquire suitable vehicles with accessibility features and hire qualified staff, including drivers and administrative personnel. Ensure your team receives proper training in patient care, safety protocols, and customer service.

Technology Integration: Implement scheduling, dispatch, and billing solutions to streamline operations and enhance efficiency. Invest in user-friendly software that facilitates communication between staff, drivers, and clients.

Strategies for Marketing and Promoting Your NEMT Services 

Effective marketing is essential for attracting clients and building brand awareness. Here are some approaches to consider:

Brand Identity: Develop a strong brand identity and messaging that reflects your commitment to reliable, compassionate care. Emphasize the safety, comfort, and professionalism of your services.

Online Presence: Build a professional website showcasing your services, testimonials, and contact information. Maintain an active presence on social media platforms to engage with potential clients and community partners.

Networking: Network with healthcare professionals, social workers, and community organizations to generate referrals and establish credibility within the healthcare community.

Promotional Offers: Offer promotional deals and discounts to attract new clients and incentivize repeat business. Consider partnering with healthcare providers to offer bundled services or discounted referral rates.

Advertising Campaigns: Implement targeted advertising campaigns through online channels such as Google Ads or social media platforms. Utilize print media, radio, or local community events to reach potential clients who may not be active online.

Client Testimonials: Showcase positive client testimonials and reviews to build trust and credibility with potential clients. Encourage satisfied clients to share their experiences online and consider offering referral incentives.

Overcoming Common Challenges Faced by NEMT Entrepreneurs

Navigating the NEMT industry comes with its share of challenges. Here are some common hurdles and strategies for overcoming them:

Operational Costs: Manage operational costs effectively while maintaining competitive pricing for services. Consider leasing vehicles or outsourcing administrative tasks to reduce overhead expenses.

Regulatory Compliance: Stay informed about evolving healthcare regulations and ensure your operations remain compliant. Invest in ongoing training for staff to uphold safety standards and privacy regulations.

Driver Recruitment and Retention: Address driver recruitment and retention challenges by offering competitive wages, benefits, and opportunities for advancement. Provide ongoing training and support to foster a positive work environment.

Scheduling and Dispatch: Implement efficient scheduling and NEMT dispatch software to minimize downtime and optimize resource allocation. Utilize technology solutions to automate processes and improve communication between staff and drivers.

Customer Service: Prioritize excellent customer service to maintain client satisfaction and loyalty. Respond promptly to inquiries and concerns and actively seek feedback to identify areas for improvement.

Adaptation to Market Changes: Stay agile and adaptable to changing market dynamics and evolving customer needs. Continuously evaluate your services and adjust to remain competitive in the industry.

Building a Thriving Business

Launching and growing a successful NEMT business requires dedication, careful planning, and a commitment to providing exceptional client service. 

By following the steps outlined in this article and implementing effective marketing strategies, NEMT entrepreneurs can overcome challenges and build thriving businesses that impact their communities. 

As the demand for NEMT services continues to grow, there are ample opportunities for entrepreneurs to innovate and lead in this essential healthcare industry sector.

Business Skills You Need To Be a Successful Entrepreneur

Are you planning to launch your new business? Well, that’s great! However, you aren’t alone in the world of startups. But, did you get tired of your 9-5 job or years of hard work that pushed you to start your own business? 

Many people were laid off during the pandemic. As a result, there seems to be an exceptional surge in the launch of startups as these laid-off people are exploring new opportunities. Whatever the reason behind starting a new business, it is undoubtedly a great way to achieve all your life dreams. 

While as exciting as it sounds, the road to entrepreneurship is no walk in the park. However, having certain traits and qualities can make you a successful entrepreneur. So do you have what it takes to be a successful entrepreneur? Below is the list of crucial skills that you must develop and polish to take your startup to the next level:

  1. Learning Skills

The path to entrepreneurship is full of both ups and downs. You might come across many failures during your entrepreneurship journey. However, how to cope with uncertain situations is what matters most. Therefore, make sure to have a growth mindset. You can adopt many ways to deepen your knowledge, for instance, by reading books, attending seminars, taking classes, etc. The more you desire to learn and grow, the more chances you will be successful as an entrepreneur. 

However, are you feeling reluctant to pursue your further education because you have other family and work commitments? No worries, consider enrolling in an Online General MBA Program and gain comprehensive knowledge about various aspects of the business. The MBA degree will equip you with in-depth knowledge of financial management, business ethics, marketing, etc.

  • Communication

As a new business owner, you need to pitch your business idea to potential investors constantly. Moreover, you will be selling your products or services to prospective customers and earning revenue. But how is that possible if you lack proper communication skills. That is why effective communication is imperative for business people. 

Good communication skills will help you build and nurture long-lasting relationships with your customers, stakeholders, and employees. Furthermore, no matter how well-qualified or well-skilled your team is, your business will suffer if you can’t communicate your strategies to them. Therefore, try to be proficient in all communication formats – verbal and non-verbal. 

  • Problem-Solving

Sure, you started your business by identifying your target customer’s pain points and providing a solution. However, your work doesn’t end here. It is because every business comes with its own sets of challenges. You will encounter new situations that require you to make different decisions each day. Put it this way, the more strategic decisions you make, the greater chances you can achieve your business objectives. As a successful entrepreneur, one of the most crucial skills you need is excellent problem-solving skills. With good problem-solving skills, you can turn your problems into potential opportunities. 

  • Networking

As an entrepreneur, you might have endless tasks on your plate. You might be planning to sit all day cooped in your office to accomplish those tasks. However, if you wish to run a successful business empire, you need to take some time to get out of your office and network. Networking will help your business grow since you will meet like-minded people. You will meet new business partners and clients and find new opportunities with good networking skills. The best way to network is by attending business conferences and other industry events. You can also build strong connections through social media platforms such as LinkedIn. 

  • Time Management

Imagine you got a potential client project that can help you generate considerable revenue. And while you are sure you and your team can deliver the project with good quality. Still, due to poor time management, the delivery of the project gets delayed. So, of course, your client will get disappointed and might not even consider doing business with you ever again. They might consider going to your competitors for business instead of you. For this reason, excellent time management skills are crucial to becoming a successful entrepreneur. Though you will be handling many tasks simultaneously as an entrepreneur, good prioritization and delegation can help you get your work done efficiently. 

  • Financial Management

Let’s face it; business is all about money. How you manage your business finances can either sink or swim your business. Therefore, learning the art of how to manage your finances is the key to your success. Start by creating a realistic budget and stick to it. That way, you won’t go overspending. It’s sensible to invest in cybersecurity measures like MFA authentication, but it’s not OK to waste money on a high-end office you don’t need yet. 

In many cases, entrepreneurs make the biggest mistake by overspending in the hope of earning more revenue. However, unfortunately, they have to deal with the financial crisis because of their overspending. Therefore, once you create your budget, keep an eye on your finances to avoid any mishap. Sound financial management skills can help you tap into new opportunities and make well-informed decisions. 

  • Leadership

Another critical skill is strong leadership. There is a high possibility you have a strategic vision and excellent business idea, but what’s the purpose if your employees are not following you. That is why develop and polish your leadership skills. However, being a leader is not just a title. It would help if you could motivate and inspire your employees.

Moreover, suppose you wish your employees to follow your dream and work towards achieving your business goals. In that case, you must be likable and approachable. Lastly, it is to note that you don’t have to do all the tasks yourself because you are a business leader. A great leader is someone who knows when to delegate tasks. 

  • Resilience

Answer this. Are you resilient? Resilience, by definition, means bouncing back quickly from challenging situations or failures. Unfortunately, no matter how robust your plans are, things sometimes don’t work as you plan. As a result, you might experience some losses, too. However, picking yourself up when things become difficult is one of the defining traits of a successful entrepreneur. It’s easy to give up when things become hard. But as a successful entrepreneur, you must have a positive attitude and mindset so you can learn from your failures. 

Key Takeaways

It is no secret that launching your new business and making it successful is no piece of cake in the highly-competitive and ever-evolving business world. 

While your degree can give you the push you need to proceed with your unique business plan, your skills will determine whether your business will reach the newer heights of success or not. So be honest with yourself and analyze your skills. Don’t fret if you don’t have some of the skills. With some practice and determination, you can develop or polish these skills and be good on your road to successful entrepreneurship. 

Entrepreneurship

What is Entrepreneurship?


Entrepreneurship is an activity which is done by a person to bring out the social change in the world, by innovative technologies, services, products, etc.

In a more formal definition, Entrepreneurship is the activity of setting up a business or businesses, taking on financial risk in the hope of profit.

Hence, entrepreneurship is an act by which a person became independent and lives a life on his/her terms and conditions. Entrepreneurship is about being your boss.

Who is an Entrepreneur?

An entrepreneur is a person who brings about changes for the betterment of society.

An entrepreneur is someone who sees the world from a different angle. An entrepreneur is a risk-bearer, organizer, and innovator.

Entrepreneur as a risk-bearer–

As a risk-bearer, an entrepreneur is the one who buys certain factors of production changes them into a product and sells them at uncertain prices in the future. There is uncertainty about the prices, which is not an ordinary risk that can be insured therefore the entrepreneur is a risk-bearer.

Entrepreneur as an organizer-

As an organizer entrepreneur combines the labor, land, capital other resources to make a product. After selling this product in the market and subtracting all the receipts which remained is the profit.

Entrepreneur as an innovator–

As an innovator entrepreneur is the one who introduces a product, a service or a technology in the existing one to improve the lives of the people.

Example of Entrepreneurs–


Every entrepreneur has a different vision to see the world to find out the best opportunity for them as well as for the improvement of society.

Many successful entrepreneurs influence the world in different ways because as every individual is different, every entrepreneur is different.

Steve Jobs will always be the most famous and successful entrepreneur in the world. He formed an apple computer company. Jobs’ inventions have been a boon in technology. He passed away with a net worth of over $8.3 billion.

Oprah Winfrey is one of the most successful lady entrepreneurs in the world. She is the richest African-American woman. Despite having a past full of thorns she never gave up in life. Now she owns a cable network company named OWN meaning Oprah Winfrey Network. She acquired the name “queen of all media”. She is the only multi-billionaire in American history possessing a net worth of 2.9 dollars.

Elon Musk, who doesn’t know about him. He is one of the most influential South African born American. He launched his first company Zip2 Corporation, in 1995 with his brother, Kimbal Musk and X.com in 1999 which later became PayPal.
In 2002, he founded SpaceX which is a huge success.

These are some of the examples of the most influential entrepreneurs, who are trying to bring a revolution into the world.

Traits of the entrepreneurship–

• Creative thinking– creativity is an important characteristic of an entrepreneur. A creative mind thinks about new ideas. Instead of blaming the situation, they find a solution to a particular problem. They have amazing imagination power. They think that every product, service has a scope of improvement.

• Embrace changes– successful entrepreneurs are very flexible about the changes. They are always ready for the changes and take the advantages out of the situations.

• Hard work vs smart work– Entrepreneurs know when to work hard and when to work smart. They know that neither of the two can substitute each other.

• Use money wisely– Money management skills of the entrepreneurs should be very good. They should know where, when, how much to invest.

• Vision – successful entrepreneurs know everything about their business- why the organization exists, how a product or a service will bring a difference to the existing one, in which market is to be launched.

• Maintain the consistency– successful entrepreneurs are always consistent with their work. They know that success can’t be achieved overnight. They should not give up on the tough situations.
There is a famous saying by an entrepreneur –
“Tough times never last, but tough people do.”- Robert H. Schuller.